Herron Project: Bus Shelter AD Š 2014 Tonic Connective
Herron Project: Bus Shelter AD Š 2014 Tonic Connective
Know your relief.
Know your pain.
for everyday aches and pain
for inflammatory pain
for everyday aches and pain
• headaches
• fever
• muscular pain
• migraine headache
• sore throat
• sinus headache
• period pain
• arthritic pain
• cold and flu
• osteoarthritis
• back pain
• dental pain
Scan to watch Umbilical Brothers and Herron.
www.knowyourpainrelief.com.au
for inflammatory pain
• headaches
• fever
• muscular pain
• migraine headache
• sore throat
• sinus headache
• period pain
• arthritic pain
• cold and flu
• osteoarthritis
• back pain
• dental pain
Scan to watch Umbilical Brothers and Herron.
Promoting Community Concussion Care
www.knowyourpainrelief.com.au
www.sportsconcussionaustralasia.com
Always read the label. Use only as directed. If symptoms persist see your healthcare professional. Herron Blue Ibuprofen and Herron Gold Paracetamol are registered trademark of Aspen Pharma Pty Ltd 34-36 Chandos Street St Leonards NSW 2065 Australia ABN 51 09 6236 985
Know your relief.
Know your pain.
Promoting Community Concussion Care www.sportsconcussionaustralasia.com
Always read the label. Use only as directed. If symptoms persist see your healthcare professional. Herron Blue Ibuprofen and Herron Gold Paracetamol are registered trademark of Aspen Pharma Pty Ltd 34-36 Chandos Street St Leonards NSW 2065 Australia ABN 51 09 6236 985
ASMI 20578-0612
ASMI 20578-0612
Know your pain. Know your relief. for everyday aches and pain • • •
headaches sore throat cold and flu
• • •
fever sinus headache osteoarthritis
for inflammatory pain • • •
muscular pain period pain back pain
• • •
migraine headache arthritic pain dental pain
Scan to watch Umbilical Brothers and Herron.
www.knowyourpainrelief.com.au
Promoting Community Concussion Care
Always read the label. Use only as directed. If symptoms persist see your healthcare professional. Herron Blue Ibuprofen and Herron Gold Paracetamol are registered trademark of Aspen Pharma Pty Ltd 34-36 Chandos Street St Leonards NSW 2065 Australia ABN 51 09 6236 985
www.sportsconcussionaustralasia.com
ASMI 20578-0612
Herron Project: ANZ Stadium Washroom Posters © 2014 Tonic Connective
Herron Gold and Blue are registered trademarks of Aspen Pharma Pty Ltd., 34-36 Chandos Street, St Leonards, NSW 2065, Australia
Paracetamol
Rapid relief from everyday aches and pain.
Herron. Know your pain. Know your relief. www.knowyourpainrelief.com.au To order, contact your Aspen Consumer Pharmacy Account Manager or call 1300 659 646 Always read the label. Use only as directed. If symptoms persist, consult your healthcare professional.
Ibuprofen
Effective relief from inflammatory pain.
Scan to watch Umbilical Brothers & Herron
Herron Project: Pharmacy Calendar Š 2014 Tonic Connective
HiGH CUT-THRoUGH ADVeRTiSinG
Massive Multimedia Campaign 2012
Herron TV Campaign: Research Results (open ended responses)
TV ( Metro, Regional, National )
Herron works / relieves pain / effective
12%
Anti inflammatory / for back / muscular pain
11%
Herron is gentle on the stomach
10%
For everyday pain or headaches / cold & flu
10%
Q. What is this advertising telling you? What is the message?
POS support Pharmacy Assistant Training - Aspen Rewards
order Form
Please write your pharmacy name, address, contact details and the required number of each item. To order, contact your Aspen Consumer Pharmacy Account Manager. Cycle Deals - Minimum buy by line - 6 Gold and 6 Blue
easy to understand, purchase consideration and relevancy scores are above the norm*
Product Description
Pack Type
Size
Approx. w/S Price (excl GST)*
Current Discount
76%
These ads are easy to understand
83% 40%
These ads would encourage me to consider Herron Gold & Blue
empathy
52% 38%
These ads are relevant to me
DeC TVC 3
Sponsorship - Herron Sports Concussion Australasia
Herron outdoor Campaign: Research Results
Persuasion
noV TVC 3
Print - Trade & Consumer
Source: Think Strategy - Post advertising research July 2012
Communication
oCT TVC 2
Outdoor
62%
Herron has two types of pain relief for different types of pain
SeP TVC 2
Digital
Main message is effectively communicated - consumers understand the campaign
Recalled norm*
45%
Recalled the ad
DEAL 1 - Buy 12 units Display Counter Unit Extra 5 % discount
Net in Store
Order Quantity (Units)
DEAL 2 - Buy 36 units Display Counter Unit Extra 10 % discount
Net in Store
RRP+
Order Quantity (Units)
Herron Blue Ibuprofen Tablet
Carton
24
$ 4.86
35 %
40 %
$ 2.91
45 %
$ 2.67
$ 5.34
Herron Blue Ibuprofen Capseal
Carton
24
$ 5.21
35 %
40 %
$ 3.13
45 %
$ 2.87
$ 5.82
Herron Blue Ibuprofen Tabsule
Carton
24
$ 5.00
35 %
40 %
$ 3.00
45 %
$ 2.75
$ 5.48
Herron Blue Ibuprofen Tabsule
Bottle
36
$ 5.22
35 %
40 %
$ 3.13
45 %
$ 2.87
$ 5.31
Herron Blue Ibuprofen Tabsule
Bottle
60
$ 7.03
35 %
40 %
$ 4.22
45 %
$ 3.87
$ 7.98
Herron Gold Paracetamol Tablet
Carton
24
$ 3.33
35 %
40 %
$ 2.00
45 %
$ 1.83
$ 3.09
Source: Neilsen - Post advertising research June 2012
Herron Gold Paracetamol Capseal
Carton
24
$ 3.77
35 %
40 %
$ 2.26
45 %
$ 2.07
$ 4.69
Sponsor of Herron Sports Concussion Australasia Programme to promote concussion awareness and care
Herron Gold Paracetamol Tabsule
Carton
24
$ 3.89
35 %
40 %
$ 2.33
45 %
$ 2.14
$ 3.69
Herron Gold Paracetamol Tabsule
Bottle
36
$ 3.57
35 %
40 %
$ 2.14
45 %
$ 1.96
$ 3.83
Herron Gold Paracetamol Tabsule
Bottle
60
$ 5.43
35 %
40 %
$ 3.26
45 %
$ 2.99
$ 6.03
* Norms have been based on people who recalled the ad for over 50 studies across different categories.
“Each season players are getting bigger and stronger, forcing coaches and rugby clubs to think more seriously about concussion in sport.
website
As an elite level coach, I have always regarded player welfare as a primary concern of the programmes I have put in place. This is why I provide my full support to the Herron Sports Concussion Australasia™ Programme. Concussion can have a long lasting effect on players and their families, making it imperative we are supplying up-to-date information to prevent permanent effects. Help raise awareness about concussion in rugby and join the Herron Sports Concussion Australasia™ Programme.” Jake white Brumbies Head Coach / Rugby World Cup Winning Coach 2007
Total units
12
Two new ADS on nATionAl TeleViSion
36
NOTE: Bottles are ranged in wholesalers - SIGMA, SYMBION, API
ING
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EXPIRES 28 December 2012
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Pharmacy Name: Address: Phone No: Wholesale Name:
Key Card
To watch the series of new Herron TV commercials, visit
www.knowyourpainrelief.com.au
Wholesale Account No: Always read the label. Use only as directed. If symptoms persist see your health care professional. *Approx w/s price= Approximate wholesale price. Please check with your pharmacy wholesaler for exact price. +RRP = Recommended Retail Price. The recommended price(s) referred to in this document are recommended only and there is no obligation on the retailer to comply with these recommendations. Herron® is a registered trademark of Aspen Pharma Pty Ltd 34-36 Chandos Street St Leonards NSW 2065 Australia ABN 51 09 6236 985
Or scan the QR code to watch the latest mobile version.
MASSiVe $4.5 Million MUlTiMeDiA ADVeRTiSinG CAMPAiGn
wobbler
PHARMACy SUPPoRT
AUSTRAliAnS TRUST HeRRon FoR RAPiD AnD eFFeCTiVe PAin RelieF Herron - Voted one of Australia’s Most Trusted Brands for the second year
Pharmacy Assistant Training - Aspen Rewards
TV (free TV & Pay TV) • digiTal • ouTdoor • PrinT CDU
2012 tRusted bRands
h ig hly C o m m e n de d: pain R e l ie f C ate g o Ry
Know your pain. Know your relief. Know you’re using a trusted product. snapshot
“Use this brand and love how quickly it works for me.”
Mobile website
Trade advertising
Female, Under 30, Qld regional
“Good reputation, always had good experience with it.”
online advertising
male, Under 30, Sydney metro
“By reputation they offer a good product at a good price.” Female, 60-69, nSW regional
In the Reader’s Digest Trusted Brands survey*, this is a category where trust plays a part in the brand people choose. That’s hardly surprising. When you’re in pain you want quick, effective relief. Since 1980, when Euan and Kaye Murdoch realised there were no Australian-made pain relief products like paracetamol on the market, Australians have learned to trust Herron. Today, Herron offers both Herron Gold Paracetamol and Herron Blue Ibuprofen products. That helps to make the choice easy for people who find that one kind of pain
relief isn’t the answer to all their needs. And, when you don’t know what kind of pain will strike next, it can make sense to keep both types of pain relief handy. Herron Blue Ibuprofen for effective relief of inflammatory pain such as muscle pains and strains, migraine headache, dental and period pain. And for many people, Herron Gold Paracetamol for rapid relief of everyday aches and pains. The message from Australians in this survey is that Herron can be trusted to treat different kinds of pain effectively. *Reader’s Digest Most Trusted Brands Survey - Catalyst Research 2012.
“I’ve taken it and it does work, plus it is an Aussie brand.” Female, 50-59, Sydney metro
outdoor
Always read the label. Use only as directed. Incorrect use could be harmful. If symptoms persist, see your healthcare professional. HERRON® is a registered trademark of Aspen Pharma Pty Ltd., 34-36 Chandos Street, St Leonards, NSW 2065. ASMI20570-0612
Australians trust Herron visit www.readersdigest.com.au/trustedbrands
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Herron Project: Trade Presenter © 2014 Tonic Connective
Herron Project: Counter Display Units & Wobbler Š 2014 Tonic Connective
2012 tRusted bRands
hi g h ly C o m m en d e d : pa i n R e l i e f Cat e g o Ry
Know your pain. Know your relief. Know you’re using a trusted product. snapshot
“Use this brand and love how quickly it works for me.” Female, Under 30, Qld regional
“Good reputation, always had good experience with it.” male, Under 30, Sydney metro
“By reputation they offer a good product at a good price.” Female, 60-69, nSW regional
In the Reader’s Digest Trusted Brands survey*, this is a category where trust plays a part in the brand people choose. That’s hardly surprising. When you’re in pain you want quick, effective relief. Since 1980, when Euan and Kaye Murdoch realised there were no Australian-made pain relief products like paracetamol on the market, Australians have learned to trust Herron. Today, Herron offers both Herron Gold Paracetamol and Herron Blue Ibuprofen products. That helps to make the choice easy for people who find that one kind of pain
relief isn’t the answer to all their needs. And, when you don’t know what kind of pain will strike next, it can make sense to keep both types of pain relief handy. Herron Blue Ibuprofen for effective relief of inflammatory pain such as muscle pains and strains, migraine headache, dental and period pain. And for many people, Herron Gold Paracetamol for rapid relief of everyday aches and pains. The message from Australians in this survey is that Herron can be trusted to treat different kinds of pain effectively. *Reader’s Digest Most Trusted Brands Survey - Catalyst Research 2012.
“I’ve taken it and it does work, plus it is an Aussie brand.” Female, 50-59, Sydney metro
Always read the label. Use only as directed. Incorrect use could be harmful. If symptoms persist, see your healthcare professional. HERRON® is a registered trademark of Aspen Pharma Pty Ltd., 34-36 Chandos Street, St Leonards, NSW 2065. ASMI20570-0612
Australians trust Herron visit www.readersdigest.com.au/trustedbrands
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Herron Project: Reader’s Digest © 2014 Tonic Connective
Herron Project: Online Advertising & Mobile Website Š 2014 Tonic Connective
Herron Project: Animated Banner AD Š 2014 Tonic Connective
Herron Project: Sports Concussion Australasia Logo Redesign Š 2014 Tonic Connective
OsteoEze Project: Microsite Š 2014 Tonic Connective
OsteoEze Project: Microsite Š 2014 Tonic Connective
VitaMinis Project: Mobile Responsive Website Š 2014 Tonic Connective
VitaMinis Project: Mobile Responsive Website Š 2014 Tonic Connective
Social Media Š 2014 Tonic Connective