Clarus Designs
The Meaning of Clarus • A reflection of goals, principles, and unique vision.
• Our Mission Creating a memorable experience that stimulates the mind through the next generation of technology for museums and tourist attractions around the world.
Company Overview • Management Team • Company History • What we do • MoMA • Smithsonian Institute • San Diego Zoo • Montreal Museum of History
Business Goals • Expansion into Europe and Asia • Launch the Clarus V-Guide
Industry Status • • •
eLearning in the museum industry
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Increase in Technology
Industry Statistics
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87% Computer Use 54% Tech in Exhibits
Handheld revolution
Economic Outlook •
“Weathering the Storm”
• •
International Visitors
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Currency Exchange Rate
Web Visitors
Visitors Per Year
Target Market • Museums • Tourist Attractions
Demographics • Core Customers • In existence 10 - 150 years • Average Revenue: $2 million • Employee Average: 300 people • Organizational Ownership • 75% Private / 25% Public
Industry Size • 850 million visitors per year (US)
Average Daily Visitors
Market Share • Major Competitors (global share) • Espro Acoustiguide Group 15-20% • Antenna Audio 35-40% • Clarus Designs 10-15%
Global Vision Strategy • Asian Expansion • Beijing Olympics • Target market will triple
4 year Sales Goal • 15% Sales Growth • Place Clarus V-Guide at 20 locations • Add 3 new clients every year
Direct Competition • Antenna Audio • Espro Acoustiguide Group • Tour-Mate
Pricing Objectives • Customer Loyalty Pricing • Volume Pricing • Penetration Pricing • Geographic Pricing
Promotion Strategies • Promote the brand • Build our reputation, develop customer loyalty
• Increase Client Revenue
Growth Strategies • Gain more customers in North America • Gain new markets in Asia and Europe • Target larger museums for contracts • Promote the Clarus V-Guide
Products and Services • Creation Process - Systematic Approach • Site Survey Team • Design Team • Development Team
Content Creation • van Gogh Exhibit • Dynamic Scripting • Interactive Flash • Centralized Content
Content Creation • van Gogh Exhibit • Dynamic Scripting • Interactive Flash • Centralized Content
Clarus V-Guide • 5 inch touchscreen • Flash, Quicktime, Windows Media capable • 14-16 hour battery life • WiFi compatible • $175 per unit, 20% lower than competitors
How It Works
Summary • Our industry is growing • Seeking $5 million • Clarus V-Guide manufacture • Expansion into Asia
Clarus Designs