A Brief Partner Portal Guide
This document is about partner profiles and partner portal guide and the importance of these tools for the entire established cloud network that may be made of several segments. For those who are unfamiliar with the term Partner Portal, here is a complete beginner’s guide to explain the whole range of meanings that are identified with the term. This article is meant to provide a guide that would be easy to understand.
Basically, it is an online application that enables a parent company’s cloud network access to certain information. It is basically a hub for channel network which is also referred to as the company’s cloud. Thus, in order to understand the term, one must also understand just what channel partners are. These are the associate companies of the parent company which is usually the producer or manufacturer of a product. These partner profiles help the parent company market as well as sell the services or the products. This is usually done via a co branding kind of enterprise where the channel companies will also be able to stamp their brand name on the product or service. In order to do this the channel company will also likely be a value added reseller. Such value added resellers are companies that not only sell an existing product or service by a parent company, they also add something new to the product or service and then sells it to the final customer. Most of this is can be observed in the technology and electronics industry, where hardware parts and software must be produced and sold through a collaborative effort.
Software drives are usually bundled along with the hardware manufactured by the parent company. This way, the product will be easier to sell. Some value added resellers create a full product, which is in essence, a turnkey type of solution to the end customers. This means that it will no longer be necessary to have contact with the parent company. These partner profiles channels must of course be organized in some way. Manufacturers need a system to communicate not just with their value added resellers but also with so many others. This is what the partner portal is intended for. It is the hub where the company gets in touch with value added resellers, installers, retailers, system integrators, service providers, consultants, distributors, marketers, technology deployment consultancies, and other types of companies and business entities. This webbased application is an allimportant hub for the entire established cloud network that may be made of several segments. All these people and entities will be able to get access to information and details such as price lists, marketing materials and programs, and sales information. This hub is also the place where all of these business channels can get direct technical support for the product that end users have no access to, for business reasons. Say, the parent company decides to create a new promotional program for a certain product; the marketing materials as well as the discount information lists may be made available to every channel through the partner portal. It is most often found in the main website of the manufacturer and is secured through a logon procedure that only the established
partners
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A Brief Partner Portal Guide End
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access.