Experience the new packaging design of Dr. Wild Oral Care

Based on the close and fruitful cooperation with dental institutes and practicing dentists since the 1940s, we have a uniquely broad portfolio of specially developed, innovative toothpastes, gels, sprays, mouthwashes and mouth baths. These products, which are marketed under the brands Tebodont®, Emofluor®, Emoform®, Depurdent® and Emofresh® are sold exclusively in pharmacies in Switzerland and in more than 40 other countries outside Switzerland, their various innovative formulations and compositions offer excellent solutions for daily dental care, addressing specific needs and problems (e.g. caries prevention, sensitive teeth, gum problems) and general oral health.

With the REDESIGN we have clarified the positioning of the oral care products: every toothpaste and every mouthwash now has a clear application area. At the same time, our new packaging is "digitalized": each product has a QR code that allows detailed information to be downloaded directly to the mobile phone. The redesign of the products should make the Wild brand tangible and perceptible.

• WILD will be used as umbrella brand on all products, which results in an easier promotion among the whole product range

• Same design for all brands leads to recognition and synergy effects across product range

• Clear unique main indication on the packaging avoids confusion among dental profession, pharmacists and end consumers due to overlapping benefits

• New design underscores clinical benefits and professionalism of the products which leads to cross-brand and cross-portfolio products awareness and helps to create trust among the dental profession, pharmacists and end consumers

• Unifying of the packaging system - all toothpastes in the same size and shape of tubes, all mouthwashes in the same size and packaging - leads to a uniform, eye-catching and space-saving shelf-impact

• Product portfolio becomes fresh, easy to recommend and attractive for the POS

Volume XXX, Number I, 2023

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ADVERTISING

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