Laura Ashley Home Lighting - Supplement

Lighting

Who is Laura Ashley?

Laura Ashley was a Welsh designer, who became a household name for her iconic floral prints. Together Laura and her husband Bernard Ashley (seen left) developed colorful patterns for a range of fashion and home furnishings sold all over the world.

What does the brand stand for?

G The quintessential English brand G Synonymous with quality, creativity and individuality G A mark of timeless, relaxed living G The original lifestyle brand, respected the world over G Both classic and contemporary

Have my customers heard of Laura Ashley?

Laura Ashley has an astounding 88% awareness among women*.

Also, Laura Ashley ranks 3rd in terms of most recognized lifestyle brand**.

Why should I offer Laura Ashley lighting?

Powerful consumer brand: Strong Brand recognition coupled with few designer brands in lighting creates a powerful preference among customers looking for high quality lighting products.

Customers you want most: The Laura Ashley customer is a woman, age 30+, income $50,000+. She makes the lighting decisions and has purchasing power.

Support: POPs, banners, counter cards, tote bags, pens, advertising co-ops – to pull customers into your store and generate excitement around the brand.

What marketing materials are available?

Please see next page. *Based on brand image and awareness study in November 2009. Sample demographic: Women, 25-60+, annual HHI $50,000+. Responses were captured from 518 nationwide consumers in 6 major markets by Zoomerang. **Laura Ashley ranked 29th among the top 150 brands featured in HFN’s exclusive Brand Survey. Released in the HFN’s November 2009 issue, consumers ranked Laura Ashley 3rd among lifestyle brands behind Ralph Lauren and Liz Claiborne.

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Marketing Materials Hang Tags Window Posters: Item # X-0LP4 18” W x 24” H (*Frames not included)

(*Hardware not included)

Banners

Product Displays

Showroom Posters: Item # X-0LP3 30” W x 72” H

Static Cling Decals: Item #X-0LAD 6 4/5” H x 2 1/5” W

Turnkey Marketing CD: Item #X-0CD10

Product Pedestals

Showroom Posters

Static Cling Decals Product Displays: Item # X-0MSP 40” W x 36” H

Turnkey Marketing CD

Product Pedestals Large: Item # X-LP16 16” W x 25” H x 16” D Small: Item # X-LP12 12” W x 25” H x 12” D

Window Posters

Hang Tags: Item # X-0LAHT 4” W x 1.5” H Banners: Item # X-LABNR1 38 1/2” W x 13 3/8” H

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Urban Palais

A

B

A. Regan shade pendant Chrome finish Fabric shade with glass crystals 20"W x 20"H 4-60 Watt (C) PXS255 B. Caprice mini pendant Chrome finish Glass crystals 11-1/4"W x 17-1/2"H 1-60 Watt (C) PXX242

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Urban Palais

D

D C C

F E

E

F C. Classic barrel shade in white 16"W x 10"H SFB916 also available in raw silk SBB01916 D. Classic bell shade in white 16-1/2"W x 10"H SFL916 also available in raw silk SBL01916 E.

Bianca floor lamp base Shiny silver finish with clear crystal ball 10"W x 52"H 2-100 Watt (M) BFS010

F.

Bianca table lamp base Shiny silver finish with clear crystal ball 7-1/2"W x 24-1/2"H 2-60 Watt (M) BTS024

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Urban Palais Selby collection

Mini pendant Satin nickel finish Tone-on-tone damask PVC shade 8"W x 7"H 1-60 Watt (M) PSY067 Medium pendant Satin nickel finish Tone-on-tone damask PVC shade 16"W x 13-1/2"H 1-100 Watt (M) PXX243

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Urban Palais

Selby collection

A

C

B

A. Large pendant Satin nickel finish Raw silk shade in white Diffuser and steel rod included 25"W x 13-1/2"H 3-100 Watt (M) Height adjustable to 45-3/4", 36-3/4", 28-1/4" PSY025

B. Medium pendant Satin nickel finish Raw silk shade in white Diffuser and steel rod included 16"W x 8-3/4"H 2-60 Watt (M) Height adjustable to 40-1/4", 30-3/4", 21-1/4" PSY016

C. Mini pendant Satin nickel finish Raw silk shade in white steel rod included 8"W x 6-1/2"H 1-60 Watt (M) Height adjustable to 37-1/2", 28", 18-1/2" PSY034

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Urban Palais Nia collection

Medium pendant

Large pendant Brushed Nickel Finish Round textured shade with horizontal folds in white Diffuser and steel rod included 20"W x 9-3/4"H 3-100 Watt (M) Height adjustable to 41-1/2", 32", 22-1/2" PXS266

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Brushed Nickel Finish Round textured shade with horizontal folds in white 13"W x 9-3/4"H 1-100 Watt (M) PXS244

Urban Palais Nia collection

A. Round lamp Brushed nickel finish Tan leatherette cone base Round textured shade with horizontal folds in white 13"W x 24-1/4"H 1-100 Watt (M) TCL202 A B. Oval lamp Brushed nickel finish Tan leatherette oval base Oval textured shade with horizontal folds in white 14"L x 8"W x 24-1/2"H 1-60 Watt (M) TCL101

B

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Vintage Memento

Lucille drum shade Embroidered raw silk shade in butter-yellow 18"W x 12-1/4"H SLD338 Eleanore floor lamp base Satin nickel finish 11"W x 53-3/4"H 1-150 Watt (M) 3-way switch 3-60 Watt (M) 3-way switch BFS005

Gold laced cafe finish BFS004

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Vintage Memento A. Lucille drum shade Embroidered raw silk shade in butter-yellow 14''W x 9-1/2''H SLD334 B. Nicola table lamp base Brushed nickel finish 3-1/2"W x 18-7/8"H 1-100 Watt (M) BTS010

A

C. Lucille drum shade Embroidered raw silk shade in butter-yellow 16''W x 10-3/4''H SLD336 D. Bianca table lamp base Shiny silver finish with clear crystal ball 7-1/2"W x 24-1/2"H 2-60 Watt (M) BTS024

B

C

D

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Vintage Memento

Cream daliya capiz chandelier Satin nickel finish Layered strands of natural capiz shells 30"W x 19"H 3-100 Watt (M) PXC255

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Vintage Memento

D

B

C

A

A. Champagne daliya capiz pendant

B. Eau de nil daliya capiz pendant

Satin nickel finish Layered strands of natural capiz shells 10-1/4"W x 21-1/2"H 1-100 Watt (M) PXC266

Satin nickel finish Layered strands of natural capiz shells 10-1/4"W x 21-1/2"H 1-100 Watt (M) PXC222

C. Mauve daliya capiz pendant

D. Cream daliya capiz pendant

Satin nickel finish Layered strands of natural capiz shells 10-1/4"W x 21-1/2"H 1-100 Watt (M) PXC233

Satin nickel finish Layered strands of natural capiz shells 14-5/8"W x 16-3/8"H 1-100 Watt (M) PXC244

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New Botanicals A. Isodore II drum shade Cream shade with white and taupe printed floral 14"W x 9-1/2"H SLD213 B. Ava ceramic table lamp base

A

Beige finish 7-1/2"W x 15-3/4"H 1-100 Watt (M) BTP412 C. Siena ceramic table lamp base

B

A

C

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Beige finish 5-7/8"W x 22-1/2"H 1-100 Watt (M) BTP415

New Botanicals A. Belle drum shade Paper shade in cream with butterfly cutouts 14"W x 9-1/2"H SLD132 B. Garrat crystal table lamp base Solid crystal base with fench cord Shiny nickel finish 5-1/2"W x 19-3/4"H 1-150 Watt (M) 3-way switch BTC006

A

C. Siena ceramic table lamp base Beige finish 5-7/8"W x 22-1/2"H 1-100 Watt (M) BTP415

B

A

C

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New Botanicals Blossom collection

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New Botanicals

Blossom collection

B

A

C

A. 5 light mini chandelier Antiqued ivory finish 20-1/2"W x 18-1/8"H 5-60 Watt (C) HBLS0571

B. Single wall light Antiqued ivory finish Antique amber glass 6"W x 11-1/4"H x 8"E 1-100 Watt (M) WBLS0111

C. 3 light vanity Antiqued ivory finish Antique amber glass 29"W x 11-1/4"H x 8"E 3-100 Watt (M) WBLS0133

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New Botanicals Blossom collection

D

E

F

D. 3 light mini chandelier Antiqued ivory finish 18-1/8"W x 15"H 3-60 Watt (C) MBLS0371

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E.

8 light chandelier Antiqued ivory finish 24-1/2"W x 20-3/4"H 8-60 Watt (C) HBLS0871

F.

2 light wall light Antiqued ivory finish 10-1/2"W x 11"H x 7-1/2"ext 2-60 Watt (C) WBLS0271

New Botanicals

Blossom collection

H

G

G. Pendant light Antiqued ivory finish 14"W x 17"H 3-60 Watt (C) PBLS3871 H. Mini pendant light Antiqued ivory finish 8"W x 12"H 1-60 Watt (M) PBLS0871 I.

Candle rack Antiqued ivory finish 9"W x 19-3/4"H KBLS1871

J.

I

J

5 light floor lamp Antiqued ivory finish 15"W x 67-1/2"H 5-60 Watt (C) FBLS1171

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Manufactured and distributed by Opus Living Under license from Laura Ashley, Inc.

Opus Living | 131 E. North Avenue | Carol Stream, IL 60188-2019 | info@opusliving.com | (866) 597-0336 No. 4

$5.00