SPRING LOOKS o N 2011
NEW YORK 4
BOSTON
CHICAGO
ON THE FRONT COVER: SARAH IS WEARING A ‘MADELYN’ COTTON-SPANDEX POLO DRESS
SPRING LOOKS o N 2011
TOOBYDOO PUBLISHING
© 2010 / 2011 TOOBYDOO LLC / ALL RIGHTS RESERVED
TALK OF THE TOWN
GIRLS ! BOYS ! SWIM ! BABY
Must have styles for babies, boys and girls
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No 2011
FOR GIRLS WITH ELEGANCE AND ATTITUDE SEE THE LOOKS !!"
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A DOT MOMENT Connecting the dots…on the town, at the beach, on the playground
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THE GAME Can you play it? The unique umbrella trapeze dress
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PIAZZA DRESS
ART OF THE TWIRL
Most likely to be… best dressed at the party
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PIAZZA DRESS
T H E FA N TA S T I C T H R E E
Get ready for some twirly fun
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SUPER STYLE Introducing… the style that’s fun and easy for the girl on the go
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IT GIRL Fresh-faced Emma…on a roll to see the world
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G R E E N D AY To see and be seen… with a touch of green (and pink and blue)
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ON THE GO-GO
LET’S GO BOOGIE!
Madelyn dress for girls with swing
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S O M U C H TO S E E So much to do… ready to explore the world
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GOING PLACES Are you with me?
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S T R I P E S E N S AT I O N The art of the stripe… the orange…the yellow… the pink (and some attitude)
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SHINE ON
EXPLORER
The ‘Explorer’ shirt dress in three distinctive designs
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D O W N TO W N D E L I C I O U S She’s so fine, fine, fine
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REBEL ANGEL She has her way of doing things…
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N . Y. S TO RY The exciting journey‌ an adventure around every corner
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ANGEL REBEL
THE WING SLEEVE
Wing sleeve shirt and dress…with a touch of class…
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HOW IT HAPPENED And that is… how I turned the ant eater into a prince…
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THE FUN My friends… make my day…
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D AY D R E A M I N G Everyone has a dream… What’s yours?
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INTRODUCING
DOTS BY DESIGN
The diverse dot… puff sleeve shirt…and jumper dress…
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B R E A K FA S T AT TO O B Y ’ S I’ll have… the pancakes with strawberries and whipped cream..
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DOTS DELIGHT… Breakfast at Tooby’s…cotton puff sleeve shirt…contrast trim…magical ruffle skirt
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RUFFELICIOUS Just a little…ruffle and a little dot is all it takes…
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PRESENTING THE
RRR…RUFFLE!
With a ruffle…more fun!
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ENCHANTING The empire dress‌vibrant colors on a summer day
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SUMMER FAVORITE
GOOD AS GOLD
The perfectly crafted, ultra-soft Soho empire dress
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A BRIGHT IDEA The flavor of the beach… and the city… how it all worked out…
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EMPIRE
S W E E T T R E AT S
The enchanting empire dress… in Soho stripe and Go Diagonal stripe…
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SCENE STEALER Angel rebel… the downtown look revisited…
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WAY TO G O Miss fancy dots… on her way to the park…
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IN THE MOTION Keep moving… I want to see it all…
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ON THE GO-GO
S H O R T S TO RY
Miss Shortie… the dressy short for girls on the go-go…
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FA S T L A N E Let’s go there… no time to lose…
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TOOBYJEANS
DENIM DELIGHT
Tooby’s tough skirt and boot cut slim fit premium jeans
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CITY STRIPES Mix it up… nautical with an urban twist…from sea to city…
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LIGHTWEIGHT COTTON-CASHMERE
FA N TA S T I C F E L I C I A
Happiness put into a sweater
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No 2011
FOR BOYS WITH CURIOSITY, STYLE, AND ATTITUDE SEE THE LOOKS !!"
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THE GOOD KID Peek-a-boo… Made you smile…
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T H E B O A R D WA L K Stroll with style…
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STRIKE A POSE Gotham players… the shirt… the dots… the look…
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FEATURING
G O T H A M P L AY E R S
The dress shirt of the moment…
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ON THE RADAR The look in… St. Tropez… Santa Monica… The Hamptons…
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MISTER TWO SCOOPS … attitude is everything
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LINE BY LINE A striped delight‌ the Explorer shirt revisited
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FABULOUS
EXPLORER SHIRT
The Toobydoo Explorer shirt with contrast trim
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P L AY G R O U N D PA N A C H E Easy style, easy play at the playground… on the beach…
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THEN…AND NOW Preppy with a twist…featuring the cotton spandex polo dress
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FRENCH STRIPE Some things never go out of style‌redone with an industrial look
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MUST HAVE
S TA R O F S T R I P E S
The ultimate polo with a tapered collar and placket and metal snaps
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!"#
THE PRAIRIE Captain Buffalo…
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CLEAN DESIGN
C A M P B U F FA L O
The story of the Buffalo, Gorilla and Rhino
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ON THE BEACH The look…the smile…the attitude…
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SMILE MAKER Smiles are always in style…
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G O H A P P Y, G O L U C K Y Let’s play!
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MADE YOU SMILE
SMILE = STYLE
Made you smile T-shirts with St Tropez shorts is all you need
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BEACH ESCAPE Boogie boarding is what I do best
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SUPER
A TO U C H O F A Q U A
… Anchor print tee… a stylish flock print…
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CITY ADVENTURE More fun with a Toy Club sweater…
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SWEET!
TO Y C L U B
The sweater boys love most created in an ultra-soft cotton-cashmere blend
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No 2011
SWIMWEAR AWARD WINNING DESIGN FOR BOYS &GIRLS HAPPY SWIMMING !!"
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A PA S S I O N F O R T H E S E A A day on the beach
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SURF CITY Ready to catch the waves
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SOL REVISITED The art of the swirl
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ESCHER AESTHETIC The ultimate surf short
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TREASURE ISLAND A pirate’s dream
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T U R T L E B AY UV-proof rash guards
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AQUA BELLA Sand, sun and snow cones
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INTRODUCING
TO O B Y K I N I
For the girl with style
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No 2011
FOR BABY FRESH STYLE AND CLEAN DESIGN SEE THE LOOKS !!"
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OH BUOY… Because you never know whom you are going to sea
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TOOBY BASICS
CHELSEA CLASSIC
Created in an ultra-soft cotton-spandex blend and a signature boot cut style
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ON THE MOVE The Chelsea Duo
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LET’S PLAY
LOLLIPOP
Lollipop stripe, created in an ultra-soft cotton-spandex blend in a signature boot cut style
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SMALL MIRACLES … in an ultra-soft cotton-cashmere Madison Blanket
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LOVE IT
SUN KISSED
Creating the perfect beach dress
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SUPER SMILE More fun in a Shortie jumpsuit
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MOST WANTED
EASY MELLOW
Easy Yellow and Easy Blue shortie jumpsuits
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A CLASSIC … the cotton-cashmere Madison blanket by Toobydoo
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MUST HAVE
S W E E T T R E AT S
… the ultra-soft cotton-cashmere Toy Club and Toobyology sweaters
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TOOBYDOO
W H AT ’ S I N A N A M E
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SPRING LOOKS N o 2011
CREATIVE DIRECTOR PAUL THOMAS LIPS PHOTOGRAPHY ANDREW FRENCH / NEW YORK STYLING SONJA VAN DER WEL MAKE UP & HAIR DERYA KURT TECHNICAL SUPPORT CHESSA CAHILL MODELS AIDAN ALEX ALISHA ANGELINA ASANTE AUDREY CAITLIN CHRISTOPHER COLIN DONNY EMMA FAITH FINN ISABELLA JACK JAIME JAZMYNE JOCELYN LUCA MADELYNE MARK OWEN RACHEL SARA SEBASTIAN TOM VANESSA WILLIAM
© 2010 / 2011 TOOBYDOO LLC / ALL RIGHTS RESERVED
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