Mumpreneurs Magazine

Page 26

pimp YOUR BUSINESS VISUALS

Hey there,

with Tilly Mykat

you amazing Mumpreneur!

I know you peepin, trying to catch the scoop on making your biz stand out from the crowd. I know you’ve come here looking for the secret sauce that will take your business places and it’s really simple.

It means if you want to stay relevant, if you want to stand out, if you want to stop people in their scroll – you have to use high quality, fresh imagery! Crap photos just don’t cut it anymore.

You’ve heard of Instagram right? What about Pinterest? I’m willing to bet you’ve heard of them both – if not what rock have you been hiding under?

I bet you’re thinking ‘Yeah yeah Tilly, it’s easy for you to say that but I can’t take a photo to save myself’

People, you, me, OUR CLIENTS: can scroll endlessly (and quite often mindlessly) through a million images a day. Every single image under the sun is available at our fingertips. We are living in the most visually driven era of all time. Phone cameras are constantly getting better and better, professional quality images are within the reach of even those who live on the poverty line. You can buy high quality photography gear from China for less than the cost of a decent meal. And what does that all mean for you as a business owner?

Now that nagging voice in your head is We’ve all been there with you. There are things in my business I can’t do and frustrate the life out of me – so I outsource them. Find an expert and get them to do it for you. When all areas of your business are attended to professionally it gives your business it’s best chance to succeed. saying ‘Yeah it sounds easy to just hire someone, but I can’t afford a professional photographer right now’. I get that too, you may be stuck between the fear of your business not growing and the difficulty of affording to invest in your business right now. Luckily there are always quality options at every end of the pricing scale – I mean there’s even free options. At ohtilly.net you can get a pack of fifteen professional styled stock photos for FREE. This can get you started on social media, your website even on your brochures and business cards. Changing up your business visuals is actually really easy and you can begin in just a few easy steps.


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