SUSTAINABLE FURNITURE DESIGN: BETTER LIVING IN THE FUTURE WITH PATRICIA CONTI PALLEGOIX

Each issue, we look into an exciting and innovative brand that is taking the sustainability Design World by storm. The Brand is “KARTELL”

One of the most innovative Italian furniture and interior designer of the 20th century “KARTELL” will hit the Street of Monaco soon and the person responsible is a woman who’s been in the company for 2 Decades and she is Beautiful, Driven Motivated and a lot of Charisma and she breaths “POSITIVITY” …

Sustainability is everywhere especially in Monaco who put a lot of emphasis throughout the whole place: Like Automobiles, streets, supermarket, interiors, homes and furniture company like Kartell would be a great addition to ever changing Monaco.

Kartell one of the oldest and largest furniture manufacturers in Italy wanted to grow more sustainably. Kartell is a leader in design, founded in 1949 by Giulio Castelli and chaired today by Claudio Luti, Kartell is a symbol of the ‘made in “Italy” trademark. As furniture become ever more like clothing with ever furnishing trends awakening ever new desires, from the coffee table to the new kitchen lamp, the question of environmental sustainability naturally arises. And while many pay attention to good quality and durability when buying furniture, criteria such as organic, eco and fair are often neglected in this area. Kartell commitment to sustainable production, and demonstrates its responsibility as a manufacturer to the environment with this resource- saving manufacturing process. Kartell offers various options for planning an all-round sustainable furnishing concept. Kartell tackle each projects with a deep understanding of the importance of SUSTAINABILITY without sacrificing STYLE and AESTHETICS.

This time we turn the spotlight to the Woman herself behind the great Brand which is synonymous to Quality and Innovation. The woman who is responsible in branding and marketing “Kartell” in Monaco … Lets hear it from “Patricia Conti Pallegoix”

How do you know when interior design is “Good”?

Personally, I think it is important to feel your intuition about the space you’re creating, harmony and Balance.

You’ve created quite a career for yourself within Kartell and Very successful... I imagine you’ve “developed” your own personal philosophy… What Would That be?

Kartell and I are like marriage made in Heaven and I feel privileged to be part of such an illustrious Italian Family business who has given me the opportunity to grow and learned. They trusted me to pave my own way of who I become and that is being great to market the business in every cities in France and now in Monaco.

I am continuously searching the Best Partnership in order to develop and make it grow. Meeting the right people and connection is vitally important because you can make great things together.

Tell us a little more about your role within Kartell?

I am responsible for overall marketing strategy and branding that drives our Sales, partnerships, collaborations working closely with our commercial team.

What has been the most positive surprise to you in your career?

I’m privilege to be surrounded with people who believes in my capabilities and it never ceases to amaze me how humble and unassuming they are Like Family. The management also often generous with their time to connect and makes you feel that you can conquer the world and make it a better place to work. Inspiration is contagious, so whatever your field of work, make sure that you surround yourself with inspiring people.

What skills do you think has been most critical to your success inside Kartell?

Marketing has changed so much since I s tarted, so I think critical to success is an ability to evolve with the times, which is both challenging and incredibly rewarding.

What advice would you give to someone just coming in to your industry now? Work hard, learn from everyone, network, as much as you can and embrace how digital can enhance your skills as a marketer.

What inspires you?

My Mother. She gave me the best start in life, with a great education, encouraged me to dream big and fuelled my desire to travel to see the best of what the world has to offer.

What’s your work look?

Summer is easy: Flowy Dress and heels. Winter is all about well tailored jackets, skirts.

What can we expect in Monaco?

To find a good Partnership leading to opening a beautiful Kartell Flag Ship Store in Monaco. I think we have the right place and people mindset who will discover and enjoy the philosophy of our brand. There will be some of the famous names we are able to showcase and has been in our staple designing collaboration such as Philippe Starck, Piero Lissoni, Patricia Urquiola, Ferruccio Laviani, Rodolfo Dordon and a lot more.

Model: Julia Berisset

Total Look: MISS SECRET Silk&Knitwear

Photograph: Blerim Shabani blerimshabaniphotography www.blerimshabani.com

Kateryna Voroniuk kateryna.voroniuk

Venue: Residence D’azur Riou, Cannes