FLAVIO BRIATORE LEADING THE HOSPITALITY SCENE IN MONACO

Flavio Briatore: a man who is in love with his work and who, for this very reason, has been notching up successes year after year. Italian Entrepreneur Flavio Briatore first entered t he fashion world with Luciano Benetton in the early 80s, playing a key role in the development and success of the Benetton brand in the US market. Briatore then made his marks in Formula One where, with a unique and innovative management style and an innate capacity to discover new talents, such as world champions Michael Schumacher and Fernando Alonso, he achieved incredible results, winning 7 world championships with two different teams: Benetton Formula and Renault F1. He was also successfully involved in soccer, acquiring with Bernie Ecclestone the English QPR Team and paving the way to a path that led the team years later to Premier League. Today Briatore is a very prominent and influential figure for his achievements in sports and for his business enterprises. In fact, in the course of two decades Briatore’s interests have been focused in the luxury Hospitality sector, where he has created a wide and varied portfolio of luxury F&B and entertainment brands, under the name of MAJESTAS, which represent a glamorous and exclusive lifestyle.

Billionaire, Twiga, Crazy Pizza, Cipriani Monte Carlo and Cova Montecarlo are all iconic brands grouped under the MAJESTAS name with prestigious destinations in Italy, Monaco, the United Kingdom, the United Arab Emirates, Saudi Arabia and Qatar. Today (2023) Majestas has 20 venues, and is present in 9 cities and 6 Countries.

IN 2021 Briatore was appointed with the prestigious role of F1 Ambassador, with the mandate of bringing the sport to new Countries while developing F1 on the commercial and ‘off-track entertainment’ side.

Briatore is very committed and involved in every aspect of his businesses and interests. With vison, charisma and sharp business instinct, he is always searching for opportunities, new challenges and projects.