Dianne Turner

Bourbon Jam Festival

Following a career path that she described as a “wild ride,” Dianne Turner is the leading lady behind Richmond’s Wild Huckleberry Boutique, the AmeriFest National Pageant series and the annual Kentucky Bourbon Jam Music Festival. Through it all, she’s focused on fostering connections to her community and uplifting those she works with.

“Through 25 years of event production and over 20 years of retail experience, I’ve always tried to tie each event to either a community outreach, charity or special organization,” Turner said. “My mama always taught me to use whatever position you’re in to try and lift others up or help whenever possible.”

Through a career marked with monumental success — including work with some of the region’s best-known festivals, such as the World Chicken Festival, The Black Gold Festival and The Spoonbread Festival — Turner has learned invaluable lessons about resilience and perseverance, which helps bring her such success today.

“I’m not afraid to hear no, I’ll just think of another way to ask,” she explained. “The most important lesson I’ve learned not only in my career but in general at this point in my life is that I would rather say I tried, even if I failed, than to sit and wonder, ‘What if?’.”

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