BRITISH COLUMBIA 6-6-22

BRITISH COLUMBIA EDITION

MAKE SOCIAL MEDIA MARKETING

Playing the Real Estate Matchmaker

Your Calling Card

HOW TO THROW A NETWORKING EVENT THAT CAN PUT YOUR BUSINESS ON THE MAP

3 MENTAL TRICKS THAT WILL TAKE YOUR BUSINESS TO THE NEXT LEVEL

FEATURED AGENTS

AL KABANI KEVAN LEWIS

COVER STORY

CHAD KERVIN

mailto:mag@topagentmagazine.com

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Playing the Real Estate Matchmaker –

Follow These 8 Dating Rules to Ensure You Match Your Client with the Perfect Home for Them When you think a bit more about it, the ultimate goal of a real estate agent serving a client is really to match them up with the perfect house for them, almost the way a matchmaker tries to find two people that will fit well together as a couple. When people are looking for a house, they often treat the process as a quest for “the one” house that will fulfill their dreams of living in the house of their dreams. Don’t be fooled. It is always a search for “the one”, at least when it comes to helping a couple or family find a home.

When you look at your client’s search for a home in this manner, then you might begin to notice some pretty obvious similarities 4

between shopping for a home today and online dating. In this day and age most people live a substantial part entire lives online. People socialize with their friends on Facebook, they meet potential friends in forums and online communities, and we now even search for our perfect mate online. Shopping for a home also happens to usually start online. When they begin this search, make no mistake; they are looking for the “one.” These people then turn to you, the REALTOR® to play matchmaker for them. It is your job to wade through the pool of eligible homes (bachelors) and sort through all the ones that are too expensive, too nerdy, not cute enough, not smart enough, etc. until you find the “one.”

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It makes sense then to consult the tried and true practices in matchmaking that help those professionals find the right people for each other, and see if any of them could also apply for matching your clients with their dream home. You’ll find that these 8 dating rules may just show you the secret to matching your clients with the perfect home.

back to the store if you’re not happy with your new home. It’s best to first help your client get prequalified. This is a tangible step that shows they are ready to move on to a new home. You want to make sure they are completely over their love affair with their previous home. You can even ask them for a sign or proof that they’re ready to move on.

Who Is In and Not In Your Client’s League? Know Your Client’s Price Range:

Be Genuine, Not Superficial

When a person is looking for a mate, it is a waste of time for them to even consider those potential mates that are clearly out of their league. These people won’t even stop to give them the time of day.

In the world of real estate the idea is the same. There is no point showing your clients houses that they can’t afford and will simply lust after without having any real chance of purchasing the house. It is your job to keep your client ground in reality, and help them be realistic in terms of price when choosing their next home.

Never Let Your Client’s First Impression of a Home Rule Their Decisions

Make Sure Your Client is Ready to Move On From Their Last Dream Home You’re job is also to make sure that your client is truly ready to move on from their previous home. This is a long term commitment, and they need to be absolutely sure they actually want to buy a new house. You can’t simply take the receipt Top Agent Magazine

When trying to manage the many pitfalls of online dating, on inevitably goes on a date where the other person looks nothing like their picture online. That can be just as big of a problem when looking for a house. When clients show you a particular house they want to visit, ask them to name something about the house that they like other than the aesthetics. This way you can see if they are simply infatuated with the way the house looks in those pictures, or if there is a deeper interest in the home that could become a deeper connection between your client and the house.

When your client first sees a house they have already been lusting after in their mind, they’re often so excited to finally be looking at it, especially if it does in fact look as good as it did in the pictures.

Make sure to encourage them to take some time before making such a big com-

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mitment, and don’t let their excitement push them into making a rash decision. It is your job to keep them grounded in reality. Push for your clients to do an inspection to make sure the house isn’t hiding any dark secrets. Sometimes the most charming facade can hide tons of slime and deadly mold.

Follow Your Heart (or Gut) People often laugh at and ridicule the idea of love at first sight, but when it comes to homes, the phenomenon can certainly happen. Your client may just find their perfect dream home at the very first place you take them. If you have a client that does insist this is the case, then you don’t want to try and rationalize with them or talk them out of their decision. You do, however, want to make sure you are watching out for their interest and make sure your clients take all the necessary precautions before they jump in headfirst.

See What Other People See in The Home – Do They See What Your Client Sees?

Have you come to the conclusion that your clients are being blinded by all of the twinkling windows and crystal clear water glistening in the backyard pool, and can’t see that the house they’ve fallen in love with is really just a dirty animal (maybe a pig) dressed up in nice clothes and lipstick. Ask your client if they would be willing to look at the house again with 6

their close friends, family, and anyone else they trust for a second opinion there to see it with them. If the house really is a dud, they’ll be able to see past any personal bias your client might have to the truth. They will be able to help your client see through the shining facade

Celebrate the Happy Union!

When a couple gets married they tend to throw a big party and celebrate their union. The same goes for the closing.

Your clients have just essentially married the house of their dreams, and now it’s time to rejoice. Congratulate them on their new union. Show your support for their new homeowner status by going to their housewarming party.

Help Your Clients Maintain Their Dream Home & Ensure a Lifetime of Happiness You can’t just disappear after the transaction is finished. Become their realtor for life by showing your clients how to maintain their dream home. Act as their resource for other professionals they may need to maintain the house such as handymen, plumbers, electricians, etc. Show them how to keep up with home maintenance so they don’t ignore problems that surface and end up with a much larger issue than they started with. Help them make sure their dream home lasts so they can live happily ever after in their home for a lifetime.

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CHAD KERVIN

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Top Agent Chad Kervin of Fair Realty services home seekers and sellers in the communities around Cowichan Lake, the Cowichan Valley and Vancouver Island.

If the communities around Cowichan Lake are Vancouver Island’s best-kept secret, the second-best kept secret might be Honeymoon Bay resident and REALTOR®, Chad Kervin of Fair Realty, as far as Cowichan Lake and Cowichan Valley home seekers and sellers are concerned.

But that is rapidly changing as more and more people continue to recommend him; the secret is out!

During a successful career in the aviation industry in Port Hardy, B.C., Chad found himself drawn to real estate as he began assisting his wife, a real 8Copyright Top Agent Magazine

estate agent at the time. “On my four days off from the aircraft refueler job, I enjoyed spending time with her on her appointments, chauffeuring her all over the North Island, taking photos of her listings, hammering in her signs, measuring the properties, and just watching and learning,” Chad explains, “She has inspired and encouraged me through this journey and I wouldn’t be where I am without her support.” “I am here to serve; I love helping people navigate the real estate buying and selling process as they are making one of the biggest financial decisions of their lives, whether they’re property Top Agent Magazine

buyers, sellers, or investors. Assisting clients with achieving their dreams and knowing I could help is very rewarding.”

Chad represents clients around Cowichan Lake, the Cowichan Valley and will travel Vancouver Island to list your luxury home to get it SOLD with Top Agent Magazine

STYLE! His repeat client and referral business has grown steadily during his nearly four years in the real estate industry, a loyalty that Chad has worked very hard to earn. “I’ve always believed in delivering top-notch effort and service no matter what task I’m doing,” says Chad. “I also connect well with clients. I care for people and am a kind person Copyright Top Agent Magazine9

“I’ve always believed in delivering top-notch effort and service no matter what task I’m doing,” says Chad. “I’m very focused on client’s needs, but ultimately my goal is to either help you save money or make money when it comes to real estate.” by nature, I’m very focused on their needs, I want to help with all I can, and all I am.”

Chad is honoured to partner with Artez Photography Corporation from Nanaimo, B.C., artistically showcasing his new listings to get them SOLD with STYLE! “I’ve been searching for photography, videography, and drone ARTISTS to showcase my listings, and I am so happy to have finally found them, Artez Photography Corporation, they’re really wonderful, talented people,” says Chad, an amateur photographer/videographer himself and also took every photo in this article.

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Providing all REALTOR® services professionally, Chad also puts a high focus and lots of energy into internet marketing and social media advertising to showcase his client’s properties, as well as much more that you can find out about when you call him at 250-510-2883.

Both Chad and his wife have always been conscientious about finding ways to give back to their community, whether collecting toys throughout the year to donate for children in needy families at Christmas, or putting together multiple backpacks with basic necessities and snack food for Top Agent Magazine

the homeless. They contribute to the Pajama Program, a nonprofit organization that collects and passes pajamas out at Christmas to those children in need. “We’ve always had a heart to help those in need,” says Chad.

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They have also recently started a group called Fitness Fun Cowichan, which meets Saturdays for hikes throughout the Cowichan Valley. The group will soon evolve into a twice a week aerobic workout session for beginners that want to get healthier, encouraging participants to bring non-perishable Copyright Top Agent Magazine 11

food items that will be donated to the food bank or the community services centre, with all donations to be matched by Chad Kervin Fair Realty. Chad Kervin Fair Realty is honoured to sponsor Fitness Fun Cowichan hikers for the “Lake to Lake 2022 HALF Walk/Marathon” and will be fundraising for “Charleigh’s Journey with CLN2 Batten Disease”, for Charleigh, a wonderful little lady that needs some help at the moment.

Chad Kervin Fair Realty looks forward to a long career in the real estate industry, focusing on representing sellers of properties around Cowichan Lake, throughout the Cowichan Valley, Vancouver Island, and British Columbia, as his clients need, he will assist. He will also continue to help the community in every way he can, as he can, as well as support local businesses.

If you want to get your property SOLD with STYLE, give Chad Kervin Fair Realty a phone call at 250.510.2883 email cowichanvalleyrealestate1@gmail.com, or visit his website at chadkervinrealty.com http://

@chadkervinfairrealty

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Chad Kervin Fair Realty

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Make Social Media Marketing Your Calling Card These days, it’s no secret that buyers begin their home search online. As the industry continues to take a digital turn, Realtors in the know must learn to utilize a whole new range of tools available to them—and for good reason. Social media is a dynamic hybrid of personal contact and targeted marketing. To make the most of this new medium, agents can’t settle for the occasional post and expect results.

Instead, let’s consider a few techniques that will make your social media presence Top Agent Magazine

interactive, unmissable, and effective in generating business.

Your Profile is a Portal Ideally, you’ll have profiles across Facebook, Instagram, LinkedIn and otherwise—but no matter what portal you’re utilizing, make sure your profile page is up-todate, well-curated, and easily navigated.

Consider your profile a landing page.

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Your photo, location, contact information, homepage, and a brief bio should all be readily visible so that potential clients can get an immediate sense for who you are and what your voice is. If a client wants to connect with you, it should be obvious how to do so. You might also incorporate a few savvier tools that make your profile more engaging—like hashtags. These searchable tags can help you lure potential clientele and give your audience a chance to explore deeper. #DreamHome #JustListed and #HomeInspiration are popular, existing tags to choose from, but you can cultivate your own hashtag by consistently tagging posts, which gives clients an extensive thread to comb through.

Interacting with Your Audience Posting regularly is great way to appear in feeds, but engaging with your audience is just as important—and it helps you reach a new audience in the process. It’s a positive start to like your audience’s posts, pictures, and statuses, but commenting takes your engagement a step further and separates you from typical respondents. It’s also important that you diversify your engagements. In other words, don’t center every communication around your business, propositioning your services, or trying to sell. If applicable, present your value-add, but otherwise steer your engagement towards the personal. Let your clients know that you’re there, you’re human, and 14

ready to work at their pace. Which leads us to our next point...

Blending the Professional with the Personal Engaging with your audience is one thing, but what about generating original content?

How do you strike the right balance between a Call to Action, industry updates, and a personal touch? Think of it this way: any post you create should provide a point of connection for your audience.

Sometimes, you might be sharing a family photo, or commenting on some unifying current event—like the Super Bowl! Other times, you may be sharing a Coming Soon listing, or providing tips to spruce up a home for spring. Regardless, you should focus on quality. Is your copywriting engaging? Does it express your unique voice and personality, while maintaining clarity? Are you giving your audience something to connect with, even if you are sharing property photos or advertising an open house? Instill some fun and some personalization to every piece of content you make, so that clients can picture the voice and person behind the post.

Things are always changing on the social media frontier, but some rules never shift.

Adding clarity, consistency, and personality to your online presence are three surefire ways to grow your business and make social media second nature.

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AL KABANI When Al Kabani began investing in real estate years ago, he knew he had found his passion. He decided to earn his license in 2010 to help others in their real estate pursuits, and hasn’t looked back since. Serving the greater Vancouver area, he loves making the experience smooth and stress-free for each buyer and seller. A vibrant city surrounded by nature, Vancouver is a magical place to call home. Whether one is looking to sell their property for top dollar, or purchase for the best price and terms possible, Al Kabani is there to assist in every way possible. Understanding the market on a deep level, he is able to guide his clients throughout the transaction, leaving no questions unanswered. With the vast majority of his business consisting of repeats and referrals, it’s clear he’s going above and beyond to meet their needs.

When first meeting his clients, he asks questions to uncover what they need. “I want to know what their long term goals are,” he explains. “If they’re selling, I’d like to find out the reason, whether it’s because they’re upsizing, downsizing, or wanting something new.” While some people might like to keep this information private, sharing it helps Al learn how to best serve them. He also does a walkthrough of the property, making suggestions on how to arrange, repair or declutter the home so it’s looking its best. He takes the same approach with his buyers, finding out what their ideal home looks like and determining how to get them there. When working with a first time home buyer, he takes the time to explain all the benefits available and introduces them to a mortgage broker if necessary.

“Once I have all the details straightened out, I begin sending them listings that meet their criteria and we begin the search.”

When Al markets his listings, he utilizes several different websites to spread the word. He offers aerial footage, video tours of the home and surrounding areas, and high quality photography. Those who view the property online will be able to see what type of Top Agent Magazine

neighborhood it’s in and learn about all the local amenities. “If there’s a nice school, park, shopping mall or transit nearby, it will be included in the video,” Al explains. Some properties also include a floor plan with exact measurements, so buyers can easily envision what it would be like to live there.

During Al’s free time, he gives back to his community through his place of worship.

Once or twice per week he volunteers to help them with anything they need, including officiating ceremonies, providing rides to seniors, and setting up for events. Al also volunteers at the bereavement and funeral committees, where he assists in logistics and attends funerals. When he’s not giving back his time or working, he’s an avid cyclist, biking regularly with his cycling club.

As Al’s business continues to skyrocket, he plans to keep providing unparalleled service. He has truly found his dream career. “I love seeing my clients happy and building relationships with people.”

For more information about Al Kabani, please call 778-773-4646 or email alkabani1@gmail.com 15

3 Mental Tricks That Will Take Your Business to the Next Level It’s no secret that running a successful business requires careful planning and a tireless work ethic. Beyond those obvious ideals, it also takes the right mindset in order to capitalize on professional opportunity. In the world of real estate and mortgage lending, mental fortitude is a major component to reaching the next 16

level and achieving longevity in a sector that requires so much self-discipline. With that in mind, we’ve compiled a few key mental tricks you can employ to reinvigorate your working philosophy. Incorporate these techniques into your daily mindfulness routine and your business will surely benefit.

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Visualization helps you work efficiently and keep your cool.

This may sound like one of the oldest tricks in the book, but there’s a reason why Olympic athletes and those serving in first-responder positions use visualization as a time-honored mental technique. Not only does visualizing your daily tasks help you organize your mind, but it amps up your ability to focus on what’s important. Visualization also helps reduce stress in the moment, since you’ve already created a mental expectation of the task ahead. Whether you’re preparing for a negotiation or a pitch to new a client—visualization primes your brain and affords you an extra sense of control as you tackle your day.

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Distill concepts into their simplest terms for ultimate understanding.

As an agent or loan officer, you’re likely juggling numerous clients and commitments on any given day. That’s why it helps to distill your responsibilities in clear, definitive terms. Let’s say you have a meeting set with a client to outline a marketing approach for their property. You may understand the broad strokes, but beforehand, try verbalizing the exact takeaways you’d like to impart to your client.

This may seem obvious, but one of the best ways to clarify your communication and ensure your com-

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plete understanding of a subject is to explain it aloud in its simplest terms. This crystallizes your main point and can come in handy if you drift off-topic or need to double-down on your message.

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Accept that mistakes will be made.

While it’s natural to fear failure, sometimes the dread of making an error can overwhelm your ability to perform. As the saying goes: don’t let the fear of striking out keep you from playing the game.

If you accept in advance that set-backs will occur, challenges will come, and things won’t always go accordingly to plan—you’ll be less confounded when hurdles do arise. What matters is keeping an even keel as you sort through unexpected delays or mishaps. Accepting that mistakes will happen allows you to shift your focus towards a solution or contingency plan. In other words, don’t spend your energy trying to achieve perfection. Aim high and work hard, but be in touch with reality: upsets are bound to occur. Accept this and you’ll be ready when they do.

The path to lasting success is ongoing, and there are bound to be challenges along the way. It takes mental fortitude to make it to the top, so keep these tricks in mind as you continue to grow as a person and a professional. Seeing situations in a new light can make all the difference as you adapt, evolve, and take your business to the next level.

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5 Tips to Get New Clients If you’ve been in the industry for a while, you’ve probably built up a healthy percentage of repeat and referral business.

Although it can be tempting to just maintain those relationships rather than generating new business, there’s something to be said for staying on top of 18

your game by never resting on your laurels. Actively pursuing new clients is not only a way to generate more business, but depending on how you do it, it could even lead to a profitable new niche. Here are just a few ways to build up your new client base.

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Become a referral partner with industry peers

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Cold Call Expired and FSBO Listings

Everyone from mortgage lenders, to financial planners, to insurance agents, can be potentially lucrative referral partners for a Realtor®. You may already have great relationships with some that just need to be more formalized. But, you don’t just want to partner with anyone, make sure these are people you also feel completely comfortable referring your clients to - people who share your values and work ethic.

Another avenue to consider is divorce attorneys – yes, you heard that correctly. Helping people go through this difficult period actually requires a very specific skill set.

You need to be able to handle the legal aspects, as well as the emotional ones. There are numerous training courses you can take if you decide to take this route, which could end up being a lucrative and much-needed specialty.

This is a route a lot of agents take when they are just starting out, that usually leads to great success. You probably haven’t cold called since you started out, and this is a great skill to build up again.

It will not only sharpen your sales skills, but could generate a lot more business.

People with For Sale By Owners (FSBOs) and expired listings, are usually very motivated to sell. This is a great chance for you to really hone in on why they need to hire you. Do you offer innovative marketing plans? Access to a large sphere of influence? Expired listing clients are looking for ways to sell a property that seems impossible to move. With FSBOs, you need to show them how you can get them more money in their pocket, even

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with paying you a commission. Pursuing both will really engage your mind to think outside of the box, which will not only get you more business, but make you better at what you do.

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3

Partner up with a Relocation Company

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Become a Builder’s Realtor® of choice

This is another niche market that you can really capitalize on if you want to pursue a new specialty. But, it is a specialty, so getting educated on the process will help you generate the business you want. It’s a complicated area of real estate, you’ll often

times be helping to facilitate dual transactions, as you try and secure a property at the same time you are helping your relocation client sell their previous home. This specialty is becoming an in-demand skill in areas that have major corporate headquarters.

This can be a real score for any Realtor®.

The competition might be fierce to land a client like this, but there are numerous ways to make yourself stand out from the rest.

Gain certifications and become knowledgeable about the construction process. Be wellversed on what trendy materials, features, and finishes will add value to a property.

Get the builder on board with you by offering to take just a segment of the subdivision then wow them with your marketing skills.

Take on properties they haven’t been able to sell. You can even offer to throw an open

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Create a Website that Offers Real Value to Potential Clients

Perhaps the most useful way of getting contact information for people looking to sell is by adding a home valuation feature to your website. When people are first considering selling their home, finding out how much 20

house for them. This is another way to show them the level of service they can expect from you. These clients might be harder to land, but the payoff will be enormous.

it is worth is one of the first questions they want answered. By becoming a resource to potential clients (and current clients!), you just might be the first person that comes to mind when they’re actually looking to sell.

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KEVAN LEWIS It’s often the personal experience of selling one’s own home, whether with a REALTOR® or for sale by owner that sparks an interest in working in real estate.

Such was the case for REALTOR® Kevan Lewis, who started to sell his own home eight years ago when he realized how much actually goes on behind the scenes.

As a result, he decided to get a real estate license to complete the process. A solo agent representing the Fraser Valley in British Columbia, Canada, Kevan treats every property with the same care he used when selling his own home.

Whether you’re a first time buyer, a newcomer moving to the area or a longtime resident relocating and buying an out-of-town residence, Kevan brings honesty and an in-depth knowledge of the market to the table.

Between 40-60% of Kevan’s business comes from repeat and referral clients, which he attributes to the fact that he always takes extra time to show clients that he is there for them. “I want them to feel like they understand everything completely. Sometimes, that means pointing out flaws in a home that will result in them not getting the house. I don’t want them to have buyer’s remorse down the line,” he explains. After working for years in construction, he finds the education of clients in real estate to be far more enjoyable than in his previous job. “We’re on the same side and clients can see my value in real estate. That was not always the case in construction,” he says.

Kevan keeps in touch with past clients through phone calls and monthly newsletters that he writes himself.

As far as marketing goes, every listing gets a floor plan, a video and professional photography. Kevan typically holds an open house for two days the first weekend after the listing goes public and then periodically after that until it sells. You will find his advertisements on social media as well as on several popular real estate websites.

When he’s not working, Kevan enjoys playing and Top Agent Magazine

watching basketball and golf as well as spending time with friends and family.

He grew up playing team sports and even helped coach high school rugby for a while.

That team player mentality extends to his real estate business as he looks out for the best interests of his colleagues and clients.

Whether clients are looking to sell their homes and downsize, buy a first home, or add to their investment portfolios, Kevan is a support system and guide to help them meet their goals.

At the moment, Kevan is completing around 25-30 transactions per year. He wants to continue to expand his business, but only at the pace in which he can still give clients the time and energy that they deserve.

“I don’t want to grow to the point where I can’t provide the same level of service,” he says. “The relationships are the most important. Beyond that, this business is motivating because there is no ceiling. The harder you work, the more you can earn.”

To learn more about Kevan Lewis call 604-218-5635, email kevan@kevanlewis.com or visit kevanlewis.com www.

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How to Throw a Networking Event

that Can Put Your Business on the Map It’s hard to argue with the benefits of attending networking events—you make new connections, enjoy industry skill-building conversation, and expand your reach in the local business community. However, have you ever considered the benefits of hosting a networking event?

Instead of attending as a guest, you’ll be the wizard behind it all. Throwing a networking event can position you as a local business leader, and you’ll be able to curate the experience to your tastes and goals. This idea may be tempting, but how do you pull it off? Review some 22

of our tips and tricks below and you’ll be more than ready to throw a networking event that’ll put you on the map.

MAKE IT EASY FOR YOUR GUESTS TO SAY YES. From the outset, try to keep things as simple as possible for your guests. This means that e-invites should be structured, yet conversational.

Include a link to register online so that arriving to your event is seamless and requires no signup sheets or stuffy check-in procedures. Select a venue that’s relatively well-known and central

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Throwing a networking event can position you as a local business leader, and you’ll be able to curate the experience to your tastes and goals. to your area. It should also have easy-to-access parking so that attendance is streamlined and hassle-free. Also consider sending an automated event reminder the day before and the day of the event—that way you’ll set guests up for easy attendance that they don’t have to debate.

CREATE A THEME. Capitalizing on a holiday or local event is a great way to drive attendance to your networking function. While getting to know area professionals is a worthy reason to meet up, you’re likely to engender a livelier ambiance if you incorporate a holiday or theme. This will inspire comradery among your guests, in addition to giving your event a natural focus. Major sporting events, a Thanksgiving themed pie bakeoff, or a spring cleaning themed community volunteer day can generate more interest than your average mixer.

GET CREATIVE WITH YOUR GUEST LIST. While you may be trying to keep your invite list industry-specific, you may benefit from casting a wider net. Invite area entrepreneurs, young professionals, collegiate professional organizations, and even friends and family. You never know what sort of connections will be made, and high attendance is key to keeping the energy of your networking event at a high tier. Don’t worry about only collecting info from realtors or brokers or mortgage pros. Instead, create a Top Agent Magazine

sense of community so that opportunities flow naturally and conversation remains diverse.

BE THE BOSS. As host, it’ll be your job to play matchmaker and drive conversation at your networking event. This means that you’ll get to know more people, but it also means you’ll be able to create connections between different professionals and businesses. You can maximize your matchmaking abilities by planting a few socially-minded friends around to drive additional conversations. Your goal is to keep people talking and to be outgoing. It should also be your goal to follow-up once the event is complete. Use this as an opportunity to continue to connect different people you met, or to follow-up with coffee or lunch with someone you found interesting. Try sending out a group thank-you e-mail to your guests after the fact, telling them to keep an eye out for your next event, or to get in touch with you for any questions or contact information of fellow attendees.

While it may feel like a risk to throw a networking event, it’s a risk worth taking. By positioning yourself as the host of your event, you’ll drive awareness to your business and brand, and build up the local professional community in a way that’s sure to draw good will your way.

Keep these ideas in mind as you go about planning a memorable networking event of your own, and above all—have a good time and others will follow suit.

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