CANADA 11-21-22

CANADA EDITION

Thinking of Listing?

How to Incorporate Current Events to Your Email Blasts and Stay Relevant

Nine Ways to Get Ready

Is Finding a

NICHE MARKET

FEATURED AGENTS

AMANDA MILFORD CHAI CHUNG CHARLES-OLIVIER SYLVESTRE RENDA LASDIN

Right for You?

COVER STORY

ANNA ALEMI

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How to Incorporate Current Events to Your Email Blasts and Stay Relevant Email marketing is a cost effective and straightforward method of getting your name and services in front of clients with just a few keystrokes. This tried-and-true approach to digital marketing is a favorite of many, and there are countless ways to customize (and maximize) your email blasts to reap superior results. Despite this, many real estate profes4

sionals are content to standardize their email advertising and take a broad, one-size-fits-all approach to capturing interest and leads. While an up-front sales pitch certainly has its uses and benefits, it doesn’t hurt to shake up your routine and refresh your email marketing approach by adding specifics that draw renewed interest from your audience.

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One way to accomplish this is by tying in current events and local happenings to your email blasts. After all, your sphere of influence likely receives countless marketing emails per day. To cut through the noise, sharpen your message with a few specifics that separate your communications from the pack. Not every email should be focused on closing a sale, or else your audience will learn to stop listening.

How do you build your brand, stay top of mind, and keep the lines of communication open with your clientele? Here are a few ideas to get you started.

against an old rival? Do they host themed fan days honoring veterans or catering to families? Tailoring your communications to a local sports franchise’s big news or next event can draw intrigue and provide added value for your clients. Remember, not every communication you send should be focused on pitching and closing a sale, otherwise your audience will tune out your emails altogether. Instead, incorporate fun, community-oriented content that lets readers know you’re a resource for much more than real estate.

Sports news makes a splash

Become a one-stop-shop for holiday fun and seasonal ideas.

People love to rally behind the home team.

Is a regional, local university, or professional sports team in your area headed to the playoffs or the championship? Are they facing off

From Mother’s Day to Thanksgiving, anyone can send an email wishing clients a happy holiday. While the sentiment is a good one, you’ll be one of dozens flooding inboxes with

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your well-wishes. Instead, go beyond the traditional greetings and good tidings and become a hyper-specific resource for clients. Create a gift guide for Mother’s Day, outline family-friendly local events occurring in your area around the holidays, or engage in a promotional partnership with a local business who’s offering a holiday special of their own. In other words, don’t settle for just saying hello during certain times of the year. Instead, up the value of your email blast by offering clients curated information that relates to their interests and area.

Doing so makes your emails a must-read, while demonstrating your ability to go the extra mile.

Pop culture serves as a fun and timely tie-in.

Is a new gaming app sweeping the nation? Have your social media feeds been flooded with the same viral video? Is everyone gossiping about the same TV show premiere? Pop culture tie-ins in your email marketing campaigns can be extremely effective, but in order to for

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them to work, you’ll need to move quickly and keep your focus on the phenomenon, rather than your service pitch. The goal behind pop culture marketing tie-ins is communicating the progressiveness and hip factor of your brand, while capturing timely, topical interest that’s at a fever pitch. Everyone wants to be in on a running joke or trend, and if you leverage trending pop culture moments in your email marketing, you’ll be able to draw views and clicks from a wide audience.

Plenty of services offer standardized email marketing templates and content for today’s real estate professionals, and while the motivation behind marketing is transactional, your communications don’t have to be. The surest way to make an impact in your clients’ inboxes is to add original value and break apart from the pack. Consider updating some of your routines with these current events oriented techniques and your email audience is sure to take a second look.

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ANNA ALEMI

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“I’m the youngest female, solo broker-owner in Ottawa, and I’m extremely blessed and honored to have the privilege to open Ottawa’s first Your Home Sold Guaranteed Realty Brand,” says Top Agent Anna Alemi.

Anna Alemi of Ottawa, Ontario, is celebrating the first anniversary of her recently launched brokerage, and she’s excited to see what the future brings for her and the Anna Alemi Team. “I’m the youngest female, solo broker-owner in Ottawa, which can be intimidating, but it’s something I’m really proud of. I’m extremely blessed and honored to have the privilege to open Ottawa’s first Your Home Sold Guaranteed 8Copyright Top Agent Magazine

Realty Brand. We are currently growing and expanding, and I’m hoping to build the brokerage beyond one hundred extremely skilled agents, and eventually open additional locations both inside and outside of Ottawa!”

Immediately after graduating from university, Anna entered the real estate industry and discovered that the profession was as Top Agent Magazine

challenging as it was rewarding. “I like a good challenge. I had to pour myself into it early on – I had been told the job was full of tears and sweat, and that turned out to be true, but it was worth the work.”

Today, in 2022, Anna leads her team of ten

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(which includes two additional agents) to service the greater Ottawa area, and they collectively boast a book of business that is over sixty percent repeat and referral clients. This year so far, the team has cleared a shared $26.8 million in total volume.

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Anna attributes her team’s success to a combination of robust marketing, digital advertising, cutting edge technology, and a handful of specialized guarantees that the Anna Alemi Team broadcasts for all potential clients.

Anna attributes her team’s success to a combination of robust marketing, digital advertising, cutting edge technology, and a handful of specialized guarantees that the Anna Alemi Team broadcasts for all potential clients. “We offer a Guaranteed Sale Program at Your Home Sold Guaranteed Realty, which means if we don’t sell the home, we will buy it ourselves; this is an insurance policy. We also have several Copyright Top Agent Magazine 10

Satisfaction Guarantees that build confidence and comfort for our clients.” Anna employs sixteen key marketing systems to consistently increase demand and competitive offers for her clients. “We do a lot of reverse matching to our database of over 10,000 buyers in waiting and reverse prospecting as well to target ideal home buyers.

We have tools like House Talk, where people can find information about a property at the Top Agent Magazine

curbside. We consistently market ahead of the MLS, and it works well for both sellers and buyers. We also have a large network of agents across Ontario and all of North America. People appreciate our second mile service, and with all of our systems in place, nothing is forgotten.”

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While Anna is excited to spread the success of her growing enterprise with up and coming agents, she goes to great lengths to share her prosperity with the greater community. “For the past three years, we’ve been supporting the Leukemia & Lymphoma Society of Canada, and this year

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we’re excited to be adding the Ottawa Food Bank. We donate a portion of our professional fees from every transaction to these extremely worthy causes! It’s exciting, and it’s the best way I can think of to honor my mother each and every day.” Her entrepreneurial spirit and her passion for community building has Anna poised for success as her brokerage expands.

“Our core value is to elevate the lives of those we have the privilege to serve: that’s our clientele, our members, our families, and our worthy causes. We believe in serving big: when you put others first you’ll never be second. We get to make a big difference in people’s lives, and in our industry as a whole – for that we are grateful.”

To learn more about Anna Alemi, visit annaalemi.com, www.

email anna@annaalemi.com, or call 613-900-0009

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Is Finding A Niche Market Right for You?

A lot of Realtors® take the ‘jack of all trades’ approach to their businesses, and some are extremely successful with doing it all and doing it well. But taking that approach can also make it hard to stand out if there are a lot of agents in your area taking the same approach.

If you’re looking for a way to stand out from the rest, finding a niche market might be the way to go. Although it might sound limiting at first, with the right branding and marketing, your specialty and expertise may help you lock up a market after you become well known for being the ‘go to’ Realtor® in a certain demographic. Having a niche helps you target your marketing, making it more effective, until eventually people are seeking you out as you build your reputation as the foremost expert in your particular niche.

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Despite the benefits of taking on a specialty, it’s still something that only a small percentage of Realtors® do, which means you have a great opportunity to get in on the ground floor in your area by being ahead of what is sure to be a looming real estate trend.

You want to claim your stake on the niche that best fits not only your passions, but something that fills a void in your market.

If this all sounds good to you, the next step is finding your niche! Here are a few things you need to consider:

There are two approaches to having a specialty, one that is truly your all-consuming passion or a sort of revolving niche, one that changes with the market 13

In addition to creating a thriving business, finding a niche may even unlock a hidden passion. Does your area have a large historic home inventory? Are you passionate about helping first time home buyers realize their dreams?

Having a personal connection to what you specialize in is always a great way to start out. If you’re passionate about something, you’re almost guaranteed to have the work ethic it takes to have success in a niche market. Once you hone in on a niche, make sure the market data backs up your focus.

Another approach is changing with the market. If you’re truly an expert in a few areas of the business, it might be good to have sort of a revolving niche. In a down market you might specialize in short sales and foreclosures.

When things pick up, you may take your innovative approaches and start applying them to luxury homes.

Whether you take the consistent niche approach or the flexible one, it’s really all about figuring out what best suits you and your market.

Fill a void in your market Maybe you don’t have an instant passion for one particular niche. In that case, there are several areas you can consider. A lot of it will start with really researching and analyzing your market and having a good eye for what future trends will be. Is there a certain demographic that is surging in your area? Cater your business to serve them. Maybe you are fluent in Spanish and your area is seeing a rise in a Latino population, who are emigrating from other countries. Or perhaps, you live in an area that has a larger retirement population. There 14

are numerous demographics that truly need expert real estate advice. Be the one to fill it.

You can also focus on a particular neighborhood or gated community. Helping people navigate the ins and outs of a particular HOA can be a lifesaver.

Are you already serving a niche?

Of course, sometimes you may already have a niche and are unaware of it. Maybe you are already dealing with a lot of first-time homebuyers. Look over your sales records and see what might already be there, then make it official.

Figure out why you’re drawn to that area and then nail down the reasons you’ve excelled with that niche and use it to create a marketing plan and branding.

Find ways to really sell your expertise Once you figure out your niche, get the training, designations, and certifications that will enhance your expertise. Another way to let it be known that you are the ‘go to’ Realtor® in your particular niche is to become a resource online. Create a website with informative blogs and marketing information. Make a mark on social media where you can link back to your site, so potential clients can actually interact with you.

There is a lot to consider when you’re thinking of going the niche market way with your business, but if you consider everything carefully and focus in on something you can be passionate about, the rewards could be a major win for you and for your clients.

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AMANDA MILFORD PREC After emigrating from South Africa to Vancouver, Amanda Milford was eager to get established in a new country after spending the last few years as a stay-at-home mother.

Open to where her career path would take her, Amanda eventually took the plunge and using her prior experience of selling Business Intelligence software, she found her groove in real estate. After spending some time in Sutton West Coast, she joined HomeLife Benchmark Realty in White Rock at the beginning of 2020. Going on nine years in the business, Amanda services Surrey, BC, and is not only victorious in her profession as an agent, but unbelievably creative. As one of the Top 5% of Realtors on the Fraser Valley Real Estate Board and Top 5% of Sales Representatives in Canada with the Homelife Realty Services Inc 2021, Amanda is achieving outstanding volume, closing 2021 with 55 million dollars in volume.

Today Amanda is a solo agent with a marketing assistant.

After eight solid years of hard work and prioritizing client relationships, she has established a repeat and referral business of 60%. For Amanda, this business is about prioritizing her clients. She utilizes a comprehensive marketing approach to keep in contact regularly with clients through drop-byes, hosting unique events, coffee visits, and essential relationship building. Each month she and her marketing assistant deliver a project that caters to her clients. For instance, she recently organized a client appreciation dinner where past and current clients could partake in a three-course cooking experience and enjoy a delicious meal. Between her unique marketing initiatives, regular newsletters, emails, and efforts toward relationship building, Amanda secures trust in her clients through her conscientious presence in their lives aside from the transaction.

Additionally, Amanda is extraordinary in her marketing efforts. For each listing, she brings in a home stager to reorganize furniture and add accessories, helping bring a special touch to the home. Well ahead of the market shifts,

Amanda does this to leverage her client’s chance of selling a home against competing inventory during market shifts. “Presentation is key,” Amanda shares. Next, Amanda brings in a professional photographer and a measurer to develop accurate floor plans and even utilizes a videographer. Making a good point, she shares, “A home needs to look good online because that is the first stop when people are looking at the property.” It is clear Amanda implements an impressive strategy for marketing to ensure her clients’ homes have the best chance of selling at top dollar.

Amanda most enjoys working with people. “It’s all about the person and the life. Each home and family have a story to tell,” she shares. Aside from building lasting relationships, Amanda focuses on providing excellent customer service to create the ultimate “wow factor” to be the agent for change to help clients fulfill the dream they have.

Additionally, Amanda is active in the Surrey community, where she raises game-changer funds for various nonprofits such as Women of Options which helps disadvantaged youth. She is also involved in the British Columbia Food Drive and puts on a food truck experience for her community every year where residents and clients can eat and enjoy the outdoors.

When Amanda isn’t working, she spends time with her teenage children and two fur babies and cherishes her husband of twenty-one years. Together they partake in family activities while her hobbies include pilates, paddle boarding in the summer, and embracing nature. Amanda has big plans for the future to increase her referral basis and incorporate her expertise in building and land assembly as a developmental realtor into her business. Furthermore, she will continue to organize her marketing systems to excel as an agent. At some point, she would love to have her children join her in her business. We can expect monumental leaps from the ever creative, involved, and genuine Top Agent, Amanda Milford.

For more about Amanda, email amanda@amandamilford.ca, call 604 803 3523, or visit either https://ovou.me/amandamilford or www.white-rockproperty.com Top Agent Magazine

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Thinking of Listing?

Nine Ways to Get Ready The less time a home spends on the market, the more likely it is to sell at or above list price. That’s why our Top Agents recommend getting a property ready for marketing well before listing. Anyone who is even just starting to think about listing will benefit from some basic upkeep and pre-staging work. Even if you decide now is not the time to list, you’ll enjoy these simple improvements around the home.

With the right local resources, most pre-listing preparations take less than a week and will make the formal staging process simpler for all involved.

Ask Top Agents in your area for referrals of local pros to hire. Once you’ve selected your Top Agent, keep yourself open to his or her opinion on other TLC to help decrease your home’s market time.

1. Inspection: The last thing a seller or buyer wants is a surprise at

inspection. That’s why a complete inspection before listing is so valuable.

Many necessary fixes, such as minor roof or appliance repairs, can be discovered and repaired in less than a week. If inspection uncovers a major issue, any Top Agent will tell you that this knowledge is power; disclosing and expecting to take responsibility will increase buyers’ trust without affecting market time.

2. De-Clutter: Take a little time to pack away surplus furniture items and

extra knick-knacks, papers, books or occasional-use items throughout your house. Remember this may require boxing away video game supplies or packing up comfy throw pillows and blankets. Move these items temporarily into closets, the garage or attic with the assumption of possibly renting a storage unit just before listing.

3. Paint: Whole-house painting is likely not necessary, but consider touching

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such as bathrooms, the office, family room and indoor recreation spaces.

Also consider a little varnish on the front door or banister.

4. Artwork and Decor: Take a neutral look at your décor. Better yet, ask a

Top Agent to do so. Buyers should be able to picture themselves living in your home. While your Top Agent may not advise you to appear generic, you’ll likely need to thin out any shrine-like displays to family, hobbies or cultural interests.

5. Deep-Clean Housekeeping: After you’ve de-cluttered and touched up

the paint, request a deep cleaning from your housekeeping service and weekly cleanings thereafter. Make sure they pay attention to details like dusting or vacuuming window treatments and lampshades or wiping smudges off door jams and baseboard moldings.

6. Carpets and Rugs: Bring in the pros, but don’t just clean the carpets.

Because the cleaners will be moving furniture anyway, ask them stretch and tighten any buckled areas of carpeting. Doing so now saves the trouble of having to credit your buyer for this following final walk-through. Also consider removing small area rugs to let the beauty of your hardwood floors shine.

7. Look at the Loo: Buyers may not notice a brand-new toilet seat, but they

will turn up their noses at the one with the broken hinges. Freshly replaced toilet seats, faucets or doorknobs in heavily trafficked bathrooms can go a long way in first impressions.

8. “Mow & Blow”: Consider buyers as guests you want to feel welcome

as they ascend the front walk. If you don’t already have one, hire a weekly gardening service to keep up with the mowing, weeding, pruning and basic maintenance outside so you can focus on other things.

9. Staging: Once you’ve selected a staging professional for the finishing

touches, ask them and your Top Agent for final recommendations on day-today upkeep, storage options and what-to-do (or what not to do) while your house is on the market.

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CHAI CHUNG Chai Chung believes everyone deserves the chance to own their own home and she’s doing her part to make it happen. Chai became friends with the first Realtor® she worked with and it was he who suggested that she would make a good agent. With small children at home, she waited until the time was right to pursue this new career. Today, Chai serves the Greater Vancouver Area in British Columbia as a solo agent with EXP Realty and will celebrate her 10th anniversary in the real estate business this November.

Nearly all of Chai’s business comes through repeat clients and referrals. Most of the residential work she does is through referrals within her network of friends and family. She also does a large percentage of work with developers. With a passion for helping people achieve home ownership, Chai likes working with developers as larger density projects mean homes for more people. She describes the satisfaction of educating first time homebuyers and helping them to make their dream come true as a priceless experience and one of the things she loves most about working in real estate.

Chai prides herself on doing her due diligence, focusing less on volume and more on getting each deal right. Part of that approach rests in a solid understanding of her clients and their goals whether they are buying or selling a home, putting together a development project or building an investment portfolio.

In any client relationship, Chai builds trust through conscientiousness and care. She is always accessible to clients and happy to answer questions and serve as a resource and advisor beyond the transaction.

When she’s not working, Chai is actively involved in the local community. As a single mother, finding time to volunteer can be difficult but Chai has found a Top Agent Magazine

variety of ways to give back from annual blood donations to volunteering in soup kitchens or community events. Chai and her daughter have also donated their hair to nonprofit organizations like Wigs for Kids on multiple occasions. She also donates money to causes that resonate with her values. Recent recipients include the Cancer Society, Make a Wish Foundation, Children’s Hospital, Red Cross and clean water action group, One Drop.

Chai’s commitment to helping others led her to run for city council which she saw as a potential opportunity to help a broader segment of the community.

While she wasn’t elected, she was able to connect with many people and hear their concerns; she continues working to help them find solutions. Acting on her passion for helping others to find and own their own home, Chai has proposed in conversation with the mayor initiatives for more attainable housing.

Her future plans are to continue her mission of getting as many people into homes as possible.

To learn more about Chai please call 778.839.8896, email chaichungprec@gmail.com, or visit chaichung.com www.

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CHARLES-OLIVIER SYLVESTRE Recently named a rising star in the industry of real estate, Charles-Olivier Sylvestre brings an impactful investor approach and powerful leadership skills to every transaction. With both a residential and commercial real estate license, his inspiring demeanor makes him greatly appreciated and deeply trusted by all his clients. He currently works as a solo agent who is supported by three administrative staff members as well as numerous brokers who assist him with buying and selling properties. Since his start as a REALTOR®, Charles-Olivier has carved out a strong niche in the Greater Montreal area with over 80% of his business coming from multifamily properties. Offering the highest quality service to all his clients, he is now considered to be among the best and most promising real estate agents in the world.

After living in Asia for six months, Charles-Olivier began investing in properties, fueling his passion for the industry. Realizing the endless possibilities of real estate investments, he decided that he wanted to share his knowledge with others. Since then, he has been building a network throughout the province of Quebec, focused on supporting residential homeowners, investors, and commercial property owners with their buying and selling needs. In fact, much of his business now comes from referrals from brokers and clients.

Among the many reasons that clients come back to work with Charles-Olivier is his thorough understanding of the market and fluctuating property values. “Before clients purchase a property, we calculate the economic potential and liaise with mortgage brokers to discern exactly what a loan will be as well as the future value,” he explains. “This way, we ensure that every deal goes through and that our clients make money on their portfolios.” When it comes to investment properties,

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Charles-Olivier typically looks for buildings that are not brand new, but in good shape. His team then renovates anything that needs sprucing — from upgrading kitchen appliances to painting. “After these changes, we are able to increase the value of the property,” he says.

When he’s not working, Charles-Olivier loves spending time with family and friends. He travels frequently and recently spent a few months working remotely from British Columbia. Always willing to help out others where he can, he participated in a golf tournament last week that raised $30,000 for a non-profit organization that supports kids who have learning difficulties.

“We are really growing as a multi-family business and it’s exciting to watch our presence expand throughout Canada,” he says. Eventually, his plan is to allow senior brokers to work from anywhere in the world while junior brokers will be available for in-person meetings.

“We’re transitioning into a digital age and that means more freedom for us as well as world-wide opportunities for our investors.”

For more about Charles-Olivier Sylvestre, call 514-978-5699 or email csylvestre@kw.com

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3 Mind-Bending Philosophies to Expand Your Professional Perspective

Beyond the day-to-day duties that make your business tick, so much of success is derived from the principles you put in place to guide your business. The foundational tenets you subscribe to can make or break your business for the long-term; they not only influence how you complete routine Top Agent Magazine

tasks, but also impact your growth, your ability to manage a team, and what the future might hold. With all that in mind, here are three philosophies to remember as you strategize your professional life—whether you’re mapping your monthly goals or creating an overarching plan for growth.

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1

Treat Your Business Like a Business

One of the perks of working in real estate is that you’re often able to create and manage your own schedule and volume, but that doesn’t mean you can skimp on the technical details of being your own boss.

No real estate professional worth his or her salt would forgo empowering tools like a business and marketing plan, or spreadsheets to track cash flow and expenses, or regular profit-and-loss statements, or fiscal year budgets and projections. Taking these measures may appear daunting at first— and completing them will certainly require discipline and a learning curve—but harnessing valuable data and information can intelligently inform your professional decisions, strategies, and long-term growth.

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Achieve a Holistic Understanding

When schedules are busy, it sometimes feels like enough to reach the end of the week’s to-do list. But, if you’re planning on a lasting career built on year-to-year growth, it’s not enough to account for the short-term.

By creating daily, weekly, monthly, quarterly, yearly, and five-year goals, you’re outlining and quantifying your progress.

While your quarterly and yearly goals may be clear in your mind, what about five years from now? Perhaps you’d like to add to your designations, or incorporate a new team member, or add an additional branch.

No matter how you envision your profes22

sional future, the first order of business is to create a timeline. Once you have a clear deadline in mind, it’s far easier to build out the steps and calendar necessary to achieve your goals.

3 Specificity is Empowering While you may have a general sense of where you’d like to see your business go in the next few months or years, it’s hard to work toward or attain a goal that’s abstract.

To make the most of your time and efforts, you must identify and understand precisely what you’re aiming toward. For instance, instead of planning to add volume to your enterprise, outline a specific, attainable number to work toward. Or, if you’d like to add an administrative staff in the years to come, consider the details of this decision—the money it would take, the type of people you’d want to hire, how many hours per week they’d work, what tasks they would complete, etc. Adding hard details to your goals not only makes them more realistic, but progress is more easily made when you have specific items you can cross off your to-do list along the way.

While there are no 100% fool-proof or guaranteed routes to success, shifting your mindset from the present and the abstract, to the specific and the long-term can have a major impact on your chances of success.

Instead of dreaming of being more productive or successful, do yourself a favor and craft a gameplan you can bank on.

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RENDA LASDIN It was nearly 40 years ago that Renda Lasdin decided to pursue a career in real estate. After finishing college, she took a course to receive her license.

“It was a crash course, I did it in six months every day and night,” she explains. Today she serves the greater Montreal area, with over 90% of her business consisting of repeats and referrals. Driven to provide an honest and transparent experience for all involved, Renda impresses each buyer and seller who works with her. Patient at every step of the process, she only wants what is best for her clients. This means she never pressures them to make decisions, and remains there for them throughout the journey. It’s this approach that has led to the continuous growth of her business, as she’s dedicated to making her clients happy.

Christmas cards. “I also give them a gift at closing,” Renda explains. “I call them periodically throughout the year and keep track of their birthdays.” It’s clear she’s doing everything right, as she’s had multiple clients come back to her for their buying and selling needs.

“I’ve been very fortunate,” she explains. “I have extremely loyal clients.”

This holds true for her builder clients as well, as she’s worked with several to sell their new home builds.

“I have a lot of compassion for my clients,” she explains. “I just want to make everyone’s wishes come true.” Speaking three different languages, including English, French and Latvian, Renda is able to assist a wide variety of people from different backgrounds. When it comes to assisting her buyers, Renda gets to know them on a personal level, understanding what they’re looking for and developing a plan to achieve their goals. Once their dream home is found, Renda negotiates to get them the best possible deal, but also remains competitive. At the same time, she assists her sellers in getting the most for their property. She provides high quality photographs of each home, making sure they look their best. Then Renda posts them on all the top real estate websites, so they are seen by many potential buyers.

As energetic as ever, Renda is ready to take on the next ten years of her career. “I feel terrific, and I don’t see myself leaving this business any time soon.”

After the process Renda remains in touch by sending out fliers to past clients and handwritten Top Agent Magazine

When Renda isn’t working, she’s volunteering in her community. She participates in golf tournaments to raise money for cancer centers and palliative care, and also works with people experiencing homelessness. During her free time, she’s swimming or going to the beach.

For more information about Renda Lasdin, please call 514-984-0889 or email rendal@royaljordan.com

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