Colorado 6-26-17

COLORADO EDITION

6 Habits of HIGHLY PRODUCTIVE AGENTS 4 Qualities of EXCEPTIONAL EMPLOYEES Is FINDING A NICHE MARKET Right for You? Things I Have LEARNED AT THE GYM Right for You?

COVER STORY

JIM SMITH

COLORADO EDITION

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JIM SMITH

CONTENTS 4) 6 HABITS OF HIGHLY PRODUCTIVE AGENTS

19) THINGS I HAVE LEARNED AT THE GYM

13) WOULD YOU LIKE FRIES WITH THAT?

22) IS FINDING A NICHE MARKET RIGHT FOR YOU?

16) 4 QUALITIES OF EXCEPTIONAL EMPLOYEES

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6 Habits of Highly Productive Agents In a business that can be constant chaos, you’re constantly on the go and dealing with things as they hit you. It can be difficult to take a second and regroup. But there is a better and smarter way to work. If you take the time to create some better habits, in the end, you may end up being more productive. If you want to make better use of your time, as well as have more focus, here’s some habits that you’re going to want to pick up - all common to top-producing agents.

1. Learn how to prioritize Although it might be your instinct to get some of the boring work out of the way first, things 4

that actually generate income (or are time-sensitive!) should be the first thing you focus on when you start your day.

Lists are your friend! Make a list of things you want to accomplish for the day, the week, and even the month. Always list them in the order of priority. If things get cut off when you run out of time at the end of the day, at least it’ll be the things that are not as important or time sensitive. As with anyone, your time is your most valuable commodity and should be used wisely. When you make your list, you can even schedule tasks as if they were a meeting, giving yourself a little time goal to beat, as Top Agent Magazine

well. Treat your time with the same respect you would a colleague’s or client’s and don’t ever waste it.

As with anyone, your time is your most valuable commodity and should be used wisely. When you make your list you can even schedule tasks as if they were a meeting, giving yourself a little time goal to beat, as well. Treat your time with the same respect you would a colleague’s or client’s, and don’t ever waste it.

to accomplish it? Write it out and then incorporate that into your prioritized ‘to do’ list.

You’ll be amazed at how driven you become to reach that goal when you actually write it out with clarity. And, the sense of accomplishment you get upon completing it will carry over to the next day. It’s important to remember to be specific. Once you get into the habit of meeting your goals, exceeding them won’t be far behind.

2. Remove distractions

when you need to focus This is especially hard when you’re a Realtor®. Most are constantly connected to their phones. But, unnecessary distractions can get you off schedule and make you lose your focus instantly. If you can, turn your phone off for the half hour it takes to do a task. Interruptions make everything take twice as long, especially when you take that text and then decide to check Facebook for a second.

We all do it!

Complete your task, then take ten minutes to respond to all texts and messages before you start up the next thing on your list. You can even schedule those ‘text backs’ into your schedule. A concentrated effort is always more effective than going back and forth between things.

3. Set daily goals This is so key. What do you want to accomplish for the day and what do you need to do Top Agent Magazine

4. Don’t make excuses There’s that old saying, “The buck stops here”. Well, take it to heart. This is your business and you are responsible for doing everything you can to make it successful.

Sure, there are reasons for why you didn’t get a listing or why your business is slow, but what are you doing to change things and make them better? Successful Realtors® work harder and come up with innova5

tive ways to stand out when times are tough. They don’t look for excuses, they look for solutions.

5. Be deliberate

about everything you do When you’re making your list, it helps to have a goal in mind for even the smallest task. If you’re calling past clients to touch base, have a specific reason why you’re calling. Are you letting them know some market news?

Thanking them for a referral? When you’re meeting a referral partner for lunch, have a goal in mind for what the outcome of that meeting will be as well. Yes it’s good to socialize and build relationships, but if you have a reason, make sure it isn’t put off until the final moments, when things are wrapping up. Always having a purpose in mind will also help you prioritize your list better.

6. Always look for ways to

get out of your comfort zone Yes, you are prioritizing what is most important or urgent to your business, but it’s also important to make an effort to break out 6

of your routine as much as you’re comfortable doing. Trying out new things or taking some time to learn about new and innovative real estate techniques and technology, can have an energizing effect on your business.

Not only might they lead to things that make you more productive, but it keeps you sharp and engaged. And, ultimately keeping yourself at the top of your game is what it’s all about.

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JIM SMITH 7

JIM SMITH As with many agents, real estate wasn’t Jim Smith’s initial career choice. Initially a newspaper reporter, trained on the Washington Post city desk, he subsequently published his own community newspapers in New York City and created Journal Graphics, the nation’s largest producer of printed transcripts for TV news programs and National Public Radio. He got interested in real estate when he purchased an office building for Journal Graphics in downtown Denver. After shutting down that company in the late 1990’s, he initially considered investing in more commercial real estate 8Copyright Top Agent Magazine

but “quickly realized that I was more suited to residential brokerage. I started with Coldwell Banker, partnering up with another newbie, and our business just took off.”

After five years becoming one of Jefferson County’s most respected agents, three of them as a RE/MAX agent, Jim decided to open his own company, Golden Real Estate, which quickly became the premier brokerage in the area. Golden Real Estate serves the Denver metro area but specializes in Golden and other western suburbs.

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Jim credits his background as a journalist with much of his success. “Early on, I decided to apply my journalism skills to building my real estate business. About 14 years ago I began writing a ‘Real Estate Today’ column which I pay to appear in a localized section of the Denver Post. Writing that column not only brings me about 90% of my business without prospecting, but it serves as a continuing education program for me. That’s because I research every topic I write about. I’ve written over 500 columns by now, and it has given me a real competitive edge. It keeps me at the forefront of every trend in the industry and I can pass that knowledge on to my clients.”

Jim’s reputation as the real estate expert in his marketplace has given him a large followTop Agent Magazine

ing (including among fellow Realtors) and has allowed him to bond with new clients, since he’s been a trusted advisor to them for many years. “I can’t tell you how many times I’ve gone to a listing appointment, and the client pulls out a folder with my clippings in it. It not only has built my expertise, but I’m touching my sphere of influence every week in a way that offers them important and valuable information. I take great pride in the fact that I’m educating the public. When they need a Realtor, they think of me.”

Jim is very active in his community and has been a long-time supporter of Habitat for Humanity, working on five Jimmy Carter Work Projects around the country and chairing the local affiliate’s speakers bureau.. He served two terms on Copyright Top Agent Magazine9

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his local Realtor association board of directors, is currently a director of the Golden Chamber of Commerce, and is an active Rotarian and Lion. Jim has been honored for his contributions by Family Promise of Greater Denver, as well as Habitat for Humanity of Metro Denver.

and transitioning out of his management role.

“I love what I do. From the real estate to the writing, it’s been a very gratifying career. It has allowed me to really promote sustainability and saving the planet. I look forward to many more years of helping and educating people.”

Jim is especially passionate about sustainability, and both his home and office are solar powered. An “evangelist” for electric cars, he has put 100,000 miles on his two Teslas. Visit www.

GasCarsAreObsolete.info to view a 35-minute presentation he has delivered widely. Jim created a “Styrofoam Corral” behind Golden Real Estate’s office, which keeps 200 cubic yards of that material out of landfills every year. “I do everything I can think of to leave this planet a better place than I found it,” Jim says.

What Has Made Jim Smith a Top Listing Agent:

Jim couldn’t be more thrilled with where he’s at in his career, and is considering what he wants for his future. Possible plans include branching out into Aspen or one of the other ski towns, Top Agent Magazine

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All listings are featured in his Denver Post real estate column

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His listing photos are magazinequality using HDR technology

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He creates narrated video tours of all listing, including drone footage

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He provides free staging consultations so listings show their best

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Both buyer & seller get free use of a moving truck & free boxes

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Each listing gets its own easy-toremember URL Copyright Top Agent Magazine 11

To learn more about

JIM SMITH,

call 303-525-1851, email Jim@GoldenRealEstate.com, or visit GoldenRealEstate.com www.

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Would You Like Fries With That?

By John Boe

While you may not have recognized it, the last time you ordered from a fast food restaurant or went to the post office, there is a good chance you experienced some type of cross-selling or up selling.

Cross-selling and up selling are well-established and highly effective marketing practices utilized by a wide variety of industries.

Shortsighted salespeople are often quick to suggest that customers get irritated by attempts to cross-sell products and perceive cross-selling as an aggressive sales technique. Interestingly enough, consumer research indicates that the reverse is true. The majority of consumers surveyed actually preferred a full range of products and services and appreciate the convenience that is provided through a comprehensive cross-selling approach. Top producing sales reps and progressive companies understand the power of crossselling and recognize it as a critical component for promoting both customer retention and revenue growth.

What is cross-selling? Cross-selling is nothing more than a proactive, ongoing sales process designed to provide your customers with a full spectrum of your company’s products and services. Not surprisingly, two of the key elements that drive effective cross-selling and up selling are trust and convenience.

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Your customers’ trust in your company can be converted into additional sales that are not directly related to their existing products. The good news about the cross-selling and up selling process is that it’s one of the most profitable and least risky endeavors a sales rep can undertake. It pays to cross-sell and up sell, because when you go the extra mile and provide information about additional products to your customers, you are financially rewarded for helping them make a more informed buying decision.

The first exposure I had to cross-selling and up selling was as a teenager in high school working part-time at McDonalds during my summer vacation.

Looking back on my brief tenure at the restaurant, I can still hear my manager’s daily refrain; be polite, keep the counter clean, and always ask the customers if they would like some fries with their meal.

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A couple of years later while attending college, I took a part-time job selling shoes at the mall. I was paid an hourly wage to sell the shoes, but I received a commission whenever I sold any accessory items such as shoe polish, socks, or purses. This was my first taste of commission-based sales and I took to cross-selling and up selling like a duck to water. After I had sold a woman a pair of new shoes, I would routinely hand her a bottle of leather cleaner and a purse to match the shoes. As a college student, the extra money I was able to make from cross-selling and up selling additional products was like manna from heaven.

The best place to introduce your customer to the concept of cross-selling and up selling is during your initial needs analysis meeting. Unfortunately, many salespeople fail to take the time to conduct a thorough needs analysis and as a result, do not uncover potential products and services that would be of benefit to their customers. The key to effective cross-selling and up selling is all about guided self-discovery. Through a series of thought provoking, open-ended questions, successful sales reps help their customers identify the products and services that they require.

Developing a systematic approach to cross-selling and up selling enhances the customer’s buying experience and brings in additional revenue with relatively low expense and effort. As you prepare for your next sales appointment, I challenge you to look for cross-selling and up selling opportunities that you can incorporate into your presentation. Sales reps who fail to effectively cross-sell and up sell products actually do a disservice to their customers and leave the back door open to their competitors!

“The sad truth is that most salespeople forget to cross-sell their products and services. This is a big mistake, because cross-selling gives customers more options and is a good way for a sales rep to make additional income.”

– Don Roberts Copyright ©, 2016 John Boe. All rights reserved.

John Boe presents a wide variety of motivational and sales-oriented keynotes and seminar programs for sales meetings and conventions. John is a nationally recognized sales trainer and business motivational speaker with an impeccable track record in the meeting industry. To have John speak at your next event, visit www.johnboe.com or call 937-299-9001. Free Newsletter available on website.

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4 Qualities of Exceptional Employees Hiring a new employee is one of the more stressful parts of being a business owner. After all, you’re taking someone on and trusting that they’ll not only be a valuable addition to the team, but won’t do anything to hurt your business’s hard earned reputation.

Sometimes a person comes in and you click right away, and other times you might be blown away by an impressive resume. But there are things you should look for that might not be as obvious at first. Employees that have the following qualities are ones you should seek out, because they will definitely be well worth the time and energy you invest in them.

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1. They have the confidence to be innovative There’s a reason people are drawn to those who think outside the box. Not only do innovations often lead to an extremely profitable business, even when that thinking doesn’t pan out, creative thinking is something that will energize your business and will motivate more employees to start taking chances.

Innovative thinkers also usually have great leadership skills. Ironically, you want an employee who isn’t afraid to speak up to authority and is someone who knows how to bend the rules without breaking them. They know that

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the success of the team and business is what’s most important, as long as it’s done ethically and with respect for everyone involved.

2. They are constantly reviewing their past performance A good employee looks forward, but they also look back. They are always evaluating what worked and what didn’t work in past performances and then adjusting their plans going forward accordingly. If they are coming off a big win, they know how to capitalize on that by using the momentum and cementing in everyone’s minds the value that they add to the team.

If things didn’t go as planned, they assess what they can do better next time, and they don’t get bogged down in insecurity. They take responsibility and they have confidence that they won’t repeat past mistakes. They know that failure is a temporary state, and are able to learn lessons from their mistakes, that will make them a better employee going forward.

While no one wants to fail, having the confidence to try something and fail will one day let you strike gold. Someone who lets failure shut them down, leads to a dead end and will soon make them a dead weight on your team.

3. They value teamwork Even though an exceptional employee might be a rising star, they realize that success is Top Agent Magazine

not an individual endeavor, it relies strongly on who you’re working with. Exceptional employees make sure that everyone is contributing and valued for their input. They put the interests of the company above their own, and thrive in an environment where ideas and information are shared freely.

Shared success is the ultimate goal for every project. Exceptional employees have the confidence to know that even when they’re not singled out for praise, they’re an irreplaceable component of a larger machine.

4. They are self-motivated learners A key thing to remember is that while experience is a valuable commodity, intelligence and intellectual curiosity is usually something that can’t be taught. Yes, you might request employees get additional training or attend seminars, but exceptional employees will be seeking out educational opportunities constantly. Even if they don’t have a lot of money for weekend retreats, they will be getting books from the library, downloading audiobooks, and most importantly, taking advantage of one their greatest resources, YOU. Exceptional employees know that the way to stay ahead is to always be at the forefront of new technology and systems. They don’t see educating themselves as a burden, they actually enjoy it. They realize that everything they take in, will one day make them not only an exceptional employee, but an exceptional boss as well.

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Things I Have Learned at the Gym

by Barry Eisen

Within the macrocosm of life there are pockets of microcosms that reflect the bigger picture. Sometimes the bigger picture gets a little too fuzzy or ambiguous to grasp or be motivated by or to learn from. What we can learn from a moment’s contemplation of some of the more familiar areas of our lives can have value in figuring out the bigger picture.

with a positive anticipation allows the memory to work better and to perform at higher levels.

Gym: When someone is using a mirror for focus or to see their posture, have the courtesy to not walk in between them and the mirror and break the train of thought.

Life: Like some of you, I have been a “gym When someone in the office is “on a rat” my entire life. Going to the gym roll” or a friend has created a great at least five days per week whether relationship, be supportive or at I’m in L.A. or out of town is simply least get out of the way and shut up. what I do. Here are some observations I’ve made. Even if you don’t exercise Gym: (What?!), see if these work for you: Use a towel to clean the bench after you have left your sweat on it. It’s Gym: your responsibility.

Mental Preparation—Have a better Life: attitude before you begin and you will When you make a mistake, apologize. have a better workout. Endorphins It’s the right thing to do. make the miles go faster and the weights lighter.

Gym: Life: Re-rack your weights when you are Mental Preparation—Going into a done with them. Don’t leave your selling presentation or a college test mess for someone else.

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Life: When you make a mess, clean it up.

Why should someone else have to see or deal with it? It’s your job.

Gym: Neuroscientists have discovered that when you focus on the muscle being used, there is an increase of 20%+ more circulation going to that muscle to grow and tone it.

Life: When you stay on task (focus on that activity being done—not multitask) you get more done efficiently and need to apologize less.

Gym: Keep the loud grunting sounds to a minimum.

Life: Keep the loud grunting sounds to a minimum.

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Gym: Spot the person who asks for help.

That doesn’t mean lift the weight for them. It means let them exert themselves to their maximum and add your vocal and physical support to allow them to grow.

Life: Show the way if you know it, but let the discovery, wonder and growth be experienced by the other-for everyone’s sake.

Gym: Read the body language of the other person. Get a sense of whether he or she is moving quickly and is time constrained and less conversation would be appropriate. Be attentive to the whole picture.

Life: Read the body language of the other Top Agent Magazine

“Pay your dues and get your money’s worth.” person. Because more communication is non-verbal than spoken, add your senses and instincts to see, hear and feel an experience or encounter. This is not to say make assumptions, but rather, to prompt you to ask a clarifying question if you find a difference between the words you hear and the message you feel.

Gym: At the time you are experiencing the greatest muscle exhaustion, you are gaining the greatest results. Stay with it a little longer. You’ll lift and do more, easier, the next time.

Life: When you’re frustrated and feel you are at the end of your patience or abilities, stick with it a little longer, look “outside the box” for other options. That’s where the greatest lifeskills are grown. You’ll handle things more easily without feeling the stress the next time.

Gym: Vary your workout routine every 4-6 weeks by using barbells, dumbbells and machines to keep up mental interest and to develop greater Top Agent Magazine

strength by stimulating muscles from different angles. Set goals of accomplishment.

Life: Plan to periodically learn something new, go someplace interesting or set goals that are bigger than your present abilities to create an interesting life and to force your own personal growth. Take a risk once in a while.

Interesting people do interesting things and are generally more fun to be around.

Gym: Pay your dues and get your money’s worth.

Life: Show up, pay attention, take positive action every time.

Gym: Take a shower!

Life: Take a shower!

Barry Eisen teaches personal development seminars and coaches Southern California top producing REALTORS®. “Your business will never grow more than you do” is the theme; self hypnosis and behavior modification are the tools for playing a bigger game. barryeisen.com, barryeisen@LA.twcbc.com 818-769-4300 21

Is Finding A Niche Market Right for You?

A lot of Realtors® take the ‘jack of all trades’ approach to their businesses, and some are extremely successful with doing it all and doing it well. But taking that approach can also make it hard to stand out if there are a lot of agents in your area taking the same approach.

If you’re looking for a way to stand out from the rest, finding a niche market might be the way to go. Although it might sound limiting at first, with the right branding and marketing, your specialty and expertise may help you lock up a market after you become well known for being the ‘go to’ Realtor® in a certain demographic. Having a niche helps you target your marketing, making it more effective, until eventually people are seeking you out as you build your reputation as the foremost expert in your particular niche.

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Despite the benefits of taking on a specialty, it’s still something that only a small percentage of Realtors® do, which means you have a great opportunity to get in on the ground floor in your area by being ahead of what is sure to be a looming real estate trend.

You want to claim your stake on the niche that best fits not only your passions, but something that fills a void in your market.

If this all sounds good to you, the next step is finding your niche! Here are a few things you need to consider:

There are two approaches to having a specialty, one that is truly your all-consuming passion or a sort of revolving niche, one that changes with the market Top Agent Magazine

In addition to creating a thriving business, finding a niche may even unlock a hidden passion. Does your area have a large historic home inventory? Are you passionate about helping first time home buyers realize their dreams?

Having a personal connection to what you specialize in is always a great way to start out. If you’re passionate about something, you’re almost guaranteed to have the work ethic it takes to have success in a niche market. Once you hone in on a niche, make sure the market data backs up your focus.

Another approach is changing with the market. If you’re truly an expert in a few areas of the business, it might be good to have sort of a revolving niche. In a down market you might specialize in short sales and foreclosures.

When things pick up, you may take your innovative approaches and start applying them to luxury homes.

Whether you take the consistent niche approach or the flexible one, it’s really all about figuring out what best suits you and your market.

Fill a void in your market Maybe you don’t have an instant passion for one particular niche. In that case, there are several areas you can consider. A lot of it will start with really researching and analyzing your market and having a good eye for what future trends will be. Is there a certain demographic that is surging in your area? Cater your business to serve them. Maybe you are fluent in Spanish and your area is seeing a rise in a Latino population, who are emigrating from other countries. Or perhaps, you live in an area that has a larger retirement population. There Top Agent Magazine

are numerous demographics that truly need expert real estate advice. Be the one to fill it.

You can also focus on a particular neighborhood or gated community. Helping people navigate the ins and outs of a particular HOA can be a lifesaver.

Are you already serving a niche?

Of course, sometimes you may already have a niche and are unaware of it. Maybe you are already dealing with a lot of first-time homebuyers. Look over your sales records and see what might already be there, then make it official.

Figure out why you’re drawn to that area and then nail down the reasons you’ve excelled with that niche and use it to create a marketing plan and branding.

Find ways to really sell your expertise Once you figure out your niche, get the training, designations, and certifications that will enhance your expertise. Another way to let it be known that you are the ‘go to’ Realtor® in your particular niche is to become a resource online. Create a website with informative blogs and marketing information. Make a mark on social media where you can link back to your site, so potential clients can actually interact with you.

There is a lot to consider when you’re thinking of going the niche market way with your business, but if you consider everything carefully and focus in on something you can be passionate about, the rewards could be a major win for you and for your clients.

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