GEORGIA 6-5-23

GEORGIA EDITION

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THINGS ALL SUCCESSFUL NEGOTIATORS DO

5 Ways to

TRANSFORM RENTERS INTO OWNERS

How to Answer the Inevitable Question:

WHY SHOULD I CHOOSE YOU?

Small Yard?

Big Statement: HOW TO MAKE THE MOST OUT OF MICRO OUTDOOR SPACES

FEATURED AGENTS

JOE WEATHERS RAYSHELL SCOTT

COVER STORY

TAMRA WADE

GEORGIA EDITION

JOE WEATHERS

RAYSHELL SCOTT

Weathers of Atlanta, GA, heads TheFrom social work to real estate mogul, Joe attributes a bulk of his team’s listing, reaching 2,000 9 17 21 in the vicinity.

This c mentum Team by combining a lifetimeRayshell Scott’s inspiring journey began their shared philosophy regardin 2019 when she took the bold leap marketing p eal estate knowledge and expertise within and appreciation. strategic Their testimoni into entrepreneurship. After a friend recedly contributed to he nd professionally sharpened by the dataommended the field to her, she quickly cast a deep appreciation for volume, which doubl made her move, specializing in the remarkable $13 millio en world of big tech marketing. “What communication, stress-free env South Atlanta region, particularly Fayve about this job is working with peo-ette County. Now, with four years of and general lack Rayshell of pressure w demonstrates involveme and building relationships. It’s neverexperience under her belt, Rayshell is a through what cancommunity sometimes be force to be reckoned with in the industo giving back. She ac about getting a deal or selling a hometry, operating as a solo agent. Her passion tional roller coaster buying in herof church and thea Program me. I’ve always been more motivatedfor her clients and keen expertise in her a home. “We justLeadership focus on help(Y target area, located approximately 20 ilies in need and supp getting to know my clientsTAMRA and helping accomplish their goals.

Whether WADE miles outside of JOE WEATHERS RAYSHELL SCOTT Atlanta, has earned her a within her community m accomplish their goals in real estate,remarkable 90% repeat and referral business. to sell their home in the next 3 hard at work or contributing to her co loves to unwind and explore the ther that’s buying or selling their home, they’re just hoping to plan out thw What sets Rayshell apart as a real estate agent is her way to recharge is by going on vaca ing an investment, or finding a place forcommitment to her clients and the exceptional for threebeing to five years,island we levelthe of next destination the beautiful service she provides.

“My clients are the core of my r business to grow.” help provide the data and experience they need business,” she explains. Rayshell stays in constant Rayshell’s business continues to informed decision.” As communication with them, reaching out at least once she remains focused on providing e CONTENTS Joe, his passion for real estate is as muchoratwice convergence per month through direct mail or conversato her clients and being a pillar in he tions.

But Rayshell’s dedication to her clients doesn’t to expand her leverage team and maintai kills as it is4) anHOW inherited “I grew up in a real More recently,YARD? Joe hasplans been able to his TOvocation.

ANSWER 18) SMALL BIG STATEMENT: stop after the transaction is complete.

She maintains an ability, she is dedicated to making a te family, so I’ve always been around it impressive at some follow-up level,” schedule, knowledge experience to assist c contacting and clientsreal the estate her clients’ lives. “Seeing the smil THE INEVITABLE QUESTION: HOW TO MAKE THE MOST OUT after, a week after, andselling a month luxury after theirand trans-unique faces means so much toand me.”also w ecalls. “One of my grandfathers was adaycustom home properties, WHY SHOULD I CHOOSEaction.

YOU? OF MICRO OUTDOOR SPACES Additionally, they are placed on a weekly email der and my other grandfather was always investing in a monthly business clients and selling commercial drip system and receive magazine from buying her, they are contacted at least threeOne times aof and real estate at someTO level.

So I’veensuring always had an as well. the more creative things The M 6) 5 WAYS TRANSFORM 22) HOW TOmonth OVERCOME YOUR directly. This personalized and attentive approach is rest in real estate from INTO an early age. After high school I Team has done FEARS with their marketing recently RENTERS OWNERS what makes Rayshell an outstanding real estate agent WORKPLACE ded to pursue a career in marketing, working waycominging helicopter in front of a 25,000 square fo and keeps my her clients backafor more.

15) 6 THINGS ALL o VP of Marketing for an Inc 5000 media company mansion that Joe has listed for $8 million, whic RayshellDO takes a proactive and innovative approach to SUCCESSFUL NEGOTIATORS re getting licensed in real estate in 2013.”

Afterhertransituredmaximum in a marketing marketing listings, ensuring exposure video that has been viewe and attracting potential buyers.

“One of the ing to real estate full-time in 2018, he closed thirty-six 60,000 peopleunique on YouTube and was picked u ways that I market my listings is through my brokersactions in his first full year. “It grewage,” quicker than With I a eral media channels including WSB-TV and T she explains. database of approximately 3,000 agents, her listings instantly sentChronicle. to a vast netected – I hired a part time admin to help with the load of areBusiness Phone 310-734-1440 | Fax 310-734-1440 work of professionals once they go live on the market.

For more about Raysh erwork, and started the team in the fall of 2018.”

Rayshell also sends out a series of eye-catching flyers, please call 678-761mag@topagentmagazine.com | www.topagentmagazine.com AsListing, Theand Momentum including Coming Soon, New Open House. Team continues to expand email rayshell.the.realtor@ These aremanner distributed withinmore a one-mile of each portion of this issue may be reproduced infive any whatsoever without priorradius consent of the Top Agent ay in 2023, No The Momentum Team houses full time clients, Joe ispublisher. looking forward to connec Magazine is published by Feature Publications GA, Inc. Although precautions are taken to ensure the accuracy of published nts, three part timeTopagents, and acannot fullbetime Operations localby community as his Copyright familyTo materials, Agent Magazine held responsible for opinionsdeeply expressedwith or factshis supplied its authors.

To subscribe or change sendon inquiry rdinator. They focus their address, service theto mag@topagentmagazine.com.

Northwest their new farm just north of Cartersville, Wil Published in the U.S. nta area, and their geographic range stretches Farms. “My wife and I love entertaining friends m Metro Atlanta up into the Blue Ridge Mountains. at our property, hosting a small group with our c ectively,2 they have built a book of business that is are looking forward to holding team and clien Top Agent Magazine ghly fifty percent repeat and referral clients, and they our farm in the future.” When he’s not growing

mailto:mag@topagentmagazine.com http://www.topagentmagazine.com

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How to Answer the Inevitable Question:

Why Should I Choose You? In some markets, a real estate agent is competing against thousands of other individuals and teams. There are only so many bells and whistles—so many buzz words you can throw at prospective clients. To a buyer or seller who has interviewed several other agents already, all of it begins to blend together and every realtor sounds as though they’re reading off the same script.

Your clients want to know why they should choose you. They want to know what makes you different. It’s highly likely they’ll even 4

ask you this question directly in your initial interview, but as an agent, you might have a hard time coming up with a response that either you or your clients are truly satisfied with.

To answer your client’s why you must go back to your own why.

WHAT SKILLS DO YOU HAVE THAT OTHERS DON’T? Just because there are other agents in your area doesn’t mean those agents have the

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same skills that you do. We each bring our own backgrounds and experiences to the table. What comes naturally to you? Maybe it’s your negotiating skills or your ability to connect people that sets you apart from the rest.

WHAT PART OF THE BUSINESS DO YOU ENJOY THE MOST? There are skills and then there are passions.

In real estate, there’s so much to enjoy.

There’s the opportunity to match a family with the right home and the sense of safety and comfort that brings their loved ones.

There’s the ability to give someone a sense of financial security by advocating and negotiating on their behalf. And then there’s the houses and neighborhoods themselves— the architecture, history, and community.

WHAT ARE YOUR ACCOMPLISHMENTS? When you look at your client list and the portfolio of work that you’ve built over the years, what are you most proud of? Sure, there are financial rewards, but there are also other accomplishments that your prospective clients will likely be eager to hear about, such as happy client testimonials, a thriving referral business, volunteer and charity work, or even how you lift and support your own team.

Everyone needs money, but those other accomplishments and how you speak about them show your client what kind of person Top Agent Magazine

you are and if that’s the type of person they want to work with.

WHAT ARE YOUR INTERESTS? Real estate might seem like your entire world at times, but you also have a life outside of work. Maybe you like music or traveling or being outdoors. The best part about being a realtor is that there are often ways you can thread these interests into your work, like hosting client functions and events.

WHAT DOES YOUR CLIENT CARE ABOUT THE MOST? Let’s face it, your clients likely care the most about only a few things: saving or making the most money, doing it as soon as possible, and making sure that doing so isn’t too stressful. Your response to your client’s question—why should I choose you?— should address these concerns.

Maybe you excel at creating systems that make the selling process efficient and profitable for your client. Or maybe you excel at providing a personalized experience for homebuyers.

Try out a few responses. You might even start with a template: My [skills or passions] helps me [provide this service] because I can [achieve my client’s goal].

Like most things in life, coming up with a compelling and concise response for why clients should hire you will take time and practice.

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5 Ways to Transform

Renters into Owners Perhaps the largest demographic of untapped business lies in the rental market. From major cities and suburbs to rural communities—renters across generations are opting to rent rather than own. The question is: why? For starters, many Americans are undereducated about the inventory and financing options available that might suit their budget and lifestyle. Secondly, many would-be homeowners have difficulty 6

visualizing the potential investment of purchasing property, and how homeownership can build wealth and security in the long-term.

As an agent, you’re always on the lookout for potential clientele. Now, to guide renters toward the real estate market, keep a few of these strategies in mind as you meet and greet this untapped demographic.

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1

Show renters that purchasing a home isn’t impossible

Possibly the biggest hurdle for renters is believing homeownership is possible. Beyond saving for a down payment and boosting credit scores, there are dozen more factors to consider: affording utilities, homeowner’s insurance, renovations, property taxes, and more. Besides that, assembling pay stubs, finding an agent, arranging house tours, negotiating a price, and timing the transition are all major considerations to surmount.

One way to combat this thinking is to make the process transparent and demystified. Find examples of past clients who made the leap successfully, or profile the average buyer in your marketplace and see how that renter compares. Provide evidence that it’s been done before and can be done again, then build a game plan from there.

into play. Consider making a checklist, or step-by-step road-map, that guides clients through the process from start to finish. This way, you’ll manage expectations and create a path to ownership that’s specific, instead of abstract. They won’t have to wonder what goes into buying a home when they can look at an interactive site or read a document and see the steps outlined before them, with you there to guide the way.

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Collaborate with mortgage professionals to find the right financing opportunities

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Help would-be homebuyers create a road-map to ownership

It’s no secret that buying a home can feel overwhelming. Compared to signing a yearlong lease on an apartment, taking on the house-hunting process is a daunting affair.

That’s where your expertise as an agent comes Top Agent Magazine

Many renters aren’t aware of the variety of mortgage financing options out there that cater to first-timers, offer low down payments, or down payment assistance. Most buyers believe that the standard 20% down is a hard and fast rule, when in reality, there’s far more flexibility out there to cater to renters where they are. There are even loan options catering to freelance workers, renovation options, and other unconventional routes to ownership.

Work with a mortgage pro and find the route that suits your renter best.

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pay monthly in a mortgage—while building a lasting asset.

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Compare and contrast rental rates with monthly mortgage payments One way to convince renters to make the shift is to demonstrate the savings potential of paying into a monthly mortgage, rather than throwing away rent on a property they don’t own. To do this, draw up the average rental rates in your area, then find some potential listings that would demand a similar amount in monthly mortgage payments. Sometimes placing these numbers and images sideby-side can prove to renters that what they manage to pay monthly in rent, they can

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Paint the big picture

For most, renting isn’t the most sustainable financial option when it comes to housing.

Rents rise, families grow, and retirement looms.

Building a financial future and homeownership go hand-in-hand. When planned appropriately, buying a home can create a path toward retirement and position homeowners in a better place for further investment in the future. A rental has little security or investment returns to offer, while owning a home makes a renter king or queen of the castle.

Prospecting renters as potential homebuyers may seem like a time-intensive way to cultivate new clients, but logic is on your side.

Keep these tips in mind as you broach the conversation with renters in your hometown.

All it takes is clear-cut value proposition and a listening ear.

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TAMRA WADE

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In 2018, Top Agent Tamra Wade opened her own brokerage (RE/MAX TRU), which now boasts a team of 30+ agents dedicated to seven builders in Atlanta and an impressive roster of 50+ agents on the resale side.

In a world where adaptability is key, real estate powerhouse Tamra Wade has expertly navigated the ever-changing tides of the industry.

With a career beginning in 1999, Tamra initially specialized in new construction, working in management and sales for a decade. In 2009, she branched out and joined RE/MAX to learn the resale side of the business, honing her skills in short sales. As the market evolved, she returned to new construction while maintaining her resale expertise. In 2018, she took the 10 Copyright Top Agent Magazine

bold step of opening her own brokerage (RE/ MAX TRU), which now boasts a team of 30+ agents dedicated to seven builders in Atlanta and an impressive roster of 50+ agents on the resale side. Tamra’s extensive reach knows no bounds as her brokerage serves clients from the heart of Atlanta to any area to the north, south, east, or west (nothing is off limits). With a strong commitment to her clients and agents, Tamra continues to break new ground in the competitive world of real estate.

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Tamra’s unparalleled commitment to her clients sets her apart in this industry. She credits her high percentage of repeat and referral business to her team’s exceptional availability, working seven days a week and leaving no territory off-limits. As Tamra puts it, “we go the extra mile.” This dedication to top-notch

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service has earned her team the distinction of being the number one RE/MAX team in the southeast for over a decade, and the fourth in the country. To stay connected with past clients, Tamra utilizes a robust CRM, an internal marketing team, and in-house inside sales associates, ensuring consistent communication

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Tamra’s unparalleled commitment to her clients sets her apart in this industry. She credits her high percentage of repeat and referral business to her team’s exceptional availability, working seven days a week and leaving no territory off-limits. As Tamra puts it, “we go the extra mile.” through various channels. With a focus on providing outstanding service, Tamra and her team have cultivated a loyal clientele who won’t hesitate to reach out again when they need expert real estate assistance.

The brokerage and team employ a multifaceted approach to marketing their listings, ensuring each property receives maximum exposure.

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“We do a lot,” she explains, “We utilize social media platforms like Facebook and Instagram, create flyers, and target nearby areas.” They also deploy high definition videos and open houses – leaving no stone unturned in their efforts to promote listings effectively. With a staggering annual volume of approximately 1100 houses sold in 2022, the brokerage and team’s dedication to their work is evident.

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Tamra’s community involvement reflects her compassionate nature and dedication to giving back. Her brokerage contributes $25 from every transaction to Children’s Healthcare of Atlanta, making them one of the highest contributors in Georgia. Tamra is also working with a builder to promote a

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foundation established in memory of his late daughter and supports the racing endeavors of the builder’s son. These causes hold a special place in her heart and demonstrate her commitment to supporting those in need. When not immersed in her work, Tamra enjoys spending quality time with her

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family, including her blended family of eight children. She has recently taken up fishing, boating, indulges in pilates, and works with a personal trainer to maintain balance in her life.

Looking ahead, Tamra envisions further growth for her business, with plans to expand into Athens, Macon, and even South Carolina.

As she pursues her five-year plan, she credits the tremendous support of her leadership

colleagues Anna Kirchoff, Kelly Peterson, Shannon Wilmont, other leaders, and staff for their invaluable contributions to helping her lead the agents towards sales and success. Above all, Tamra’s passion for her work fuels her success: “As long as I love what I do, it doesn’t feel like a job,” she says, embodying her mission to provide the best service and be the best broker-owner she can possibly be.

For more about Tamra Wade, please call 678-859-8671 or email twtleader@tamrawaderealestate.com

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6 Things All Successful Negotiators Do If you think about it, you’ve been negotiating your whole life. As a kid you negotiated constantly with your family, your teachers, and your classmates. If you’re a parent, you’re negotiating probably more than you ever have in your life. But it’s one thing to negotiate staying up late on a school night, people oftentimes have trouble translating those real world negotiation skills into the business world. But the truth is there are a lot similarities.

Expert negotiators all have skills and techniques they bring to the table. It’s quite possible you also have them, and don’t even realize Top Agent Magazine

it. Here’s a look at some traits that are common among expert negotiators.

1. They keep emotion out of the process It’s very easy to feel frustrated, angry and defensive during a negotiation process. But when emotions run high, it’s often difficult to respond with logic and reason. This can be especially difficult if the person you’re negotiating with tries to escalate the situation. As the saying goes, keep calm and carry on. You

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have an end goal in mind, and getting heated won’t help you meet it. If things don’t go your way, remember it’s not personal. Best to leave the table with no hard feelings. Hopefully even though you may not have gotten what you’ve wanted this time around, you’ve established a foundation for success at your next try.

2. They’re reasonable If you don’t ask for what you want you’ll never get it, but at the same time, you need to be reasonable about what you’re asking for. Yes, ask for a little more than you want, so you have some wiggle room to compromise. But if you ask for too much too soon, you might shut down the person you’re negotiating with from the start, or even worse offend them. No one wants to feel like they’re being taken advantage of. Ask for what you deserve and you’ll never go wrong. At the very least you might start the conversation on how that might be possible down the line, if it isn’t just yet.

3. They’re well-prepared Part of being reasonable is being well-prepared. One of the biggest mistakes novice negotiators make is showing up over-confident and under prepared. Have the research and facts to back up what you’re asking for. Show your negotiation partner evidence of why what you’re asking for is not only fair, but necessary. Facts are hard to shoot down. This will also give you the confidence to really push for what you want. It’s not just something you think, it’s something that’s undeniable true. If you go in unprepared you’re more likely to flounder, which will damage your credibility going into future negotiations.

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4. They always strive for a win/win solution for everyone Yes, negotiations are about getting what you want, but as the old saying goes, you get more flies with honey than vinegar. Your negotiation partner might also have reasonable requests that you need to consider. Ultimately, successful negotiations are about compromise on both sides, and ending up with an outcome that benefits everyone.

5. They’re creative Problems and conflict are a natural part of any negotiation. One surefire way to impress, is to head off any impending roadblocks, by coming up with creative solutions. It’s easy to point out problems and be negative. Truly expert negotiators think outside the box, and dazzle with innovative concepts and ideas that leave everyone excited about the process.

6. They’re good listeners Listening in order to really understand where your negotiation partner is coming from is important for two reasons: you not only want to make them feel heard, but knowing what they want is invaluable information you can use to get what you want. At the start, you’re gathering information by asking questions and really hearing what they say, which includes picking up on body language and nonverbal cues as well. This is part of being well-prepared, using every possible thing you can to have an advantage.

Being in control of the situation, and then leading everyone to a successful conclusion all around is what great negotiation is all about.

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JOE WEATHERS Joe Weathers of Atlanta, GA, heads The Momentum Team by combining a lifetime of real estate knowledge and expertise with a mind professionally sharpened by the data driven world of big tech marketing. “What I love about this job is working with people and building relationships. It’s never just about getting a deal or selling a home for me. I’ve always been more motivated by getting to know my clients and helping them accomplish their goals in real estate, whether that’s buying or selling their home, making an investment, or finding a place for their business to grow.”

For Joe, his passion for real estate is as much a convergence of skills as it is an inherited vocation. “I grew up in a real estate family, so I’ve always been around it at some level,” he recalls. “One of my grandfathers was a custom home builder and my other grandfather was always investing in land and real estate at some level. So I’ve always had an interest in real estate from an early age. After high school I decided to pursue a career in marketing, working my way up to VP of Marketing for an Inc 5000 media company before getting licensed in real estate in 2013.” After transitioning to real estate full-time in 2018, he closed thirty-six transactions in his first full year. “It grew quicker than I expected – I hired a part time admin to help with the load of paperwork, and started the team in the fall of 2018.”

Today in 2023, The Momentum Team houses five full time agents, three part time agents, and a full time Operations Coordinator. They focus their service on the Northwest Atlanta area, and their geographic range stretches from Metro Atlanta up into the Blue Ridge Mountains.

Collectively, they have built a book of business that is roughly fifty percent repeat and referral clients, and they combine to average between seventy and eighty transactions annually. “We’ve recently expanded and are expecting to close over 100 transactions in 2023.”

Joe attributes a bulk of his team’s success to their shared philosophy regarding patience and appreciation. Their testimonials broadcast a deep appreciation for constant communication, stress-free environments, and general lack of pressure when going through what can sometimes be an emotional roller coaster of buying and selling a home. “We just focus on helping people accomplish their goals. Whether they need to sell their home in the next 30 days, or they’re just hoping to plan out their options for the next three to five years, we’re here to help provide the data and experience they need to make an informed decision.”

More recently, Joe has been able to leverage his marketing knowledge and real estate experience to assist clients with selling luxury and unique properties, and also works with business clients buying and selling commercial real estate as well. One of the more creative things The Momentum Team has done with their marketing recently was landing a helicopter in front of a 25,000 square foot Atlanta mansion that Joe has listed for $8 million, which they featured in a marketing video that has been viewed by over 60,000 people on YouTube and was picked up by several media channels including WSB-TV and The Atlanta Business Chronicle.

As The Momentum Team continues to expand and serve more clients, Joe is looking forward to connecting more deeply with his local community as his family settles into their new farm just north of Cartersville, Willow Brook Farms. “My wife and I love entertaining friends and family at our property, hosting a small group with our church, and are looking forward to holding team and client events at our farm in the future.” When he’s not growing his enterprise and meeting with clients, Joe enjoys spending time outdoors with his wife, Maggie, and their three children (ranging from three to seven).

To learn more about Joe Weathers, visit momentumteam.com/joe-weathers, email joe@momentumteam.com, or call 770-691-1560. Or you can follow him on Instagram at https://www.instagram.com/joeweathersrealtor/ @joeweathersrealtor for an inside look at some of the unique homes and properties that he is representing. https://

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Small Yard? Big Statement: How to Make the Most Out of Micro Outdoor Spaces When house-hunters compile their lists of musthave home items, a dreamy backyard space is often near the top. After all, who doesn’t want an outdoor oasis of their very own? From summer barbecues to open space for your dog to frolic— everyone has their own aspirations when it comes to creating the perfect backyard paradise. But as homebuyers seek properties deeper within city limits, and Millennials opt for properties with 18

urban amenities and access, home-connected outdoor spaces are becoming a bit smaller in stature.

Of course, size isn’t everything when it comes to outdoor space. Even balconies, rear patios, and ultra-tiny yards can provide homebuyers with the outdoor reprieve they crave—even on a smaller scale. For a few ideas that can help you envision all the possibilities of a micro outdoor space, read on for inspiration.

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Think vertically.

When space is at a premium, think up instead of out. In other words, make the most of small spaces by capitalizing on your backyard, balcony, or patio’s overhead height. Mood-setting string lights, hanging pocket or wall gardens, floating shelves, and modern overhead hangings can create a sense of privacy and luxury without cluttering the square footage on the ground.

Soothing sounds set the mood.

Upgrade the look of structural components.

Not in love with your patio pavers? Don’t have the sweetest view off your balcony? Whatever your small backyard living space gripe may be, there’s always a solution if you go back to the basics. Consider the structural components of your outdoor space that you aren’t in love with and there’s likely an affordable, eye-pleasing solution. For instance, plenty of home goods Top Agent Magazine

retailers make a variety of punchy or luxe outdoor rugs that can disguise stained or lackluster outdoor flooring. Power-washing is another great solution for old grime and dirt that’s an eyesore. Don’t have a great view? Planting ivy on bare walls, installing adjustable mood lighting, or hanging planters can create a more inviting ambiance.

While there may not be room for a swimming pool or pond in a micro yard or balcony, you can still bring the calming presence of water to your outdoor oasis. Fountains run the gamut in sizing and price, making this amenity an easy acquisition. What’s more, a running fountain not only adds a soothing sound to your space, but it also helps drown out noise from the street or the neighbors—making your space entirely your own and stress-free.

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Don’t compromise on your culinary dreams.

If you love to entertain in outdoor spaces or relish the chance to man the grill—small outdoor spaces don’t have to trip you up. Grill options (both propane and charcoal) come in a range of sizes, many of which can be outfitted securely to balcony posts or be tucked away and out of sight when out of use. Consider nesting tables or those with a removable leaf to adjust your seating and dining options depending on company.

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Another trick? A small, oscillating fan can keep air flow moving in a small space during grill season—and can be easily affixed to walls or posts, as well.

Don’t let yourself or clients be discouraged by spaces with more limited square footage in outdoor areas. Furniture and design trends have already begun shifting toward providing better small-space options, and at the end of the day, a backyard space is all about providing an area for relaxation. With a few well-placed, strategic choices, you can still have it all.

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RAYSHELL SCOTT From social work to real estate mogul, Rayshell Scott’s inspiring journey began in 2019 when she took the bold leap into entrepreneurship. After a friend recommended the field to her, she quickly made her move, specializing in the South Atlanta region, particularly Fayette County. Now, with four years of experience under her belt, Rayshell is a force to be reckoned with in the industry, operating as a solo agent. Her passion for her clients and keen expertise in her target area, located approximately 20 miles outside of Atlanta, has earned her a remarkable 90% repeat and referral business.

What sets Rayshell apart as a real estate agent is her commitment to her clients and the exceptional level of service she provides. “My clients are the core of my business,” she explains. Rayshell stays in constant communication with them, reaching out at least once or twice per month through direct mail or conversations. But Rayshell’s dedication to her clients doesn’t stop after the transaction is complete. She maintains an impressive follow-up schedule, contacting clients the day after, a week after, and a month after their transaction. Additionally, they are placed on a weekly email drip system and receive a monthly magazine from her, ensuring they are contacted at least three times a month directly. This personalized and attentive approach is what makes Rayshell an outstanding real estate agent and keeps her clients coming back for more.

Rayshell takes a proactive and innovative approach to marketing her listings, ensuring maximum exposure and attracting potential buyers. “One of the unique ways that I market my listings is through my brokerage,” she explains. With a database of approximately 3,000 agents, her listings are instantly sent to a vast network of professionals once they go live on the market.

Rayshell also sends out a series of eye-catching flyers, including Coming Soon, New Listing, and Open House.

These are distributed within a one-mile radius of each Top Agent Magazine

listing, reaching 2,000 potential buyers in the vicinity. This comprehensive and strategic marketing plan has undoubtedly contributed to her impressive sales volume, which doubled last year to a remarkable $13 million in real estate.

Rayshell demonstrates a strong sense of community involvement and dedication to giving back. She actively participates in her church and the Youth Community Leadership Program (YTL), helping families in need and supporting the elderly within her community. When she’s not hard at work or contributing to her community, Rayshell loves to unwind and explore the world. Her favorite way to recharge is by going on vacations, with her top destination being the beautiful island of Jamaica.

As Rayshell’s business continues to grow and elevate, she remains focused on providing exceptional service to her clients and being a pillar in her community. With plans to expand her team and maintain her self-accountability, she is dedicated to making a positive impact on her clients’ lives. “Seeing the smiles on my clients’ faces means so much to me.”

For more about Rayshell Scott, please call 678-761-0949 or email rayshell.the.realtor@gmail.com 21 Copyright Top Agent Magazine

How To Overcome Your Workplace Fears Fear is something that can help protect us from danger, but it is also something that can be a hindrance to us in our lives, especially when it keeps us from potentially thriving and growing as a person. This is especially true in the workplace. Here’ a look at some proven ways to overcome common workplace fears.

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ASSESS THE FEELINGS BEHIND THE FEAR

Really owning the emotions that are putting you in a place of fear, is the first step. By just naming it and then talking it out in your head, what exactly you’re feeling and why, it can help deflate the fear. Think of it as releasing some of the fear into the ether. Yes, you’ll still be nervous about your presentation, but a lot of what was holding you back is gone. You’ll feel lighter, and hopefully have just enough butterflies to make your soar.

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TALK ABOUT YOUR FEARS WITH A TRUSTED CO-WORKER

Nothing can make you feel more isolated than going down the path of “This is something that only happens to me.” Trust me, it doesn’t, and you might be surprised to find out that some people have had it even worse. Talking to someone you trust and admire, hearing their own fear horror stories and how they overcame them, will help normalize what you’re feeling. Releasing yourself from the idea that it’s something about you, will be an enormous relief.

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THINK OF THE WORST CASE SCENARIO

Although it might seem counter-productive, truly assessing what the worse outcome of the situation you’re afraid of serves two purposes. It might lead you to realize the worst case scenario isn’t that bad 22

after all. Of course it could also lead you to a really uncomfortable thought, you could lose your job. As bad as that is, it also gives you an opportunity to start focusing on what really matters, and how you might grow from the experience and possibly end up better off. Countless people in their dream jobs now, were once fired and thought it was the end of the world.

Hopefully, that won’t happen to you, but learning to have confidence in your abilities to always find a way, will be a great tool in overcoming fears.

4

COMPARTMENTALIZE

If you’re a super-organized type, you might try actually setting aside time in your day to focus on your fears. It might seem odd, but it will let you NOT focus on your fears during the other hours of your day. Think of it as a task, you aren’t just sitting there worrying, you’re taking in your fears and figuring out ways to overcome them.

5

START THINKING OF YOUR FEARS AS OPPORTUNITY FOR GROWTH

Start thinking of fears as challenges. As scary as it might seem to face them, for the most part they are things that can be fixed. A lot of fear is based on inexperience which leads to a lack of confidence.

A common fear is workplace evaluations. Instead of looking at it as hearing everything that is wrong about you, think of it as an opportunity to see where you can improve. Going into it with a positive attitude rather than a defensive posture, will make the whole thing better for both parties.

Overcoming fears is oftentimes about a simple attitude adjustment. Like anything it takes practice, but the results of that practice will lead to a life that you’re able to thrive in both personally and professionally.

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