HOUSTON

HOUSTON EDITION

24-HOUR TOUCH-UPS

3 Ways to Make Your Workspace Work for You

to Maximize Your Price List

7 REASONS WHY

YOUR PROSPECTS AREN'T TURNING INTO CLIENTS

FEATURED AGENTS

CHRISTINA FLORES ROXANA ALARCON COVER STORY

MAELIA DAVIS & MYRA GARCIA

HOUSTON EDITION

CHRISTINA FLORES ROXANA ALARCON | BROKER-CHM

With a high usesimportan the bes a Flores was inspired to pursue a level of skill and in-depth Christina understands the 7 15 23 knowledge phy and soci real estate after working with her when it comes to new maintaining a strong relationship wi ® projects, REALTOR listings notic nda Olivarez Realtor withconstruction Wazel past clients. She utilizes email blasts th and broker Roxana Alarcon has coves during her own home-buying a CRM system to stay in touch with ered almost every part of the industry In her spare ce. “I realized real estate was a sends out holiday and birthday greeting with The B since her start 23 years ago. Growing y to meet people and connect with special occasion messages to keep h port patients up with a father who was a civil it really motivated me,” Christina ents engaged.

Additionally, when Ch engineer, she learned about homewho need a . She saw the power real estate has from an early age. With was with Casas-Houston their LLC,treatme she building ® e lives, and wanted to be aencouragement part of send her past clients currentimportance specials, po from the REALTOR MAELIA DAVIS CHRISTINA FLORES ROXANA ALARCON ® MAELIA DAVIS for sevshe’s been a REALTOR tions, and inventory updates. ules aBy tripdoi at who helped her purchase her first & MYRA GARCIA & MYRA GARCIA s, serving the greater Houston area,she eventually got licensed Christina ensures that her toclients are go somew home, and started working on his team. She away, articular focus on Cleveland, Texas of any new developments I’m in the markI You has sellsince worked in numerous leaderhe spent the last 2 ½ years can refer their friends andphone. family to ship positions and earned her degree construction homes to First Time they are looking to buy or this sell business a home CONTENTS also a longtim in commercial real estate.

Her busiuyers. Her hard work and commitexcellence earned her the ness title is of currently divided between Community plays an important ro Last year, R working with new construction and ducer for two years in YOUR Christina’s life. She is an active mem 4)consecutive 7 REASONS WHY 16) 24-HOUR TOUCH-UPS TO million in p selling homes throughout the Energy d 2022. Showing no signs of slowing down, she’s the National Association ofLIST Hispanic Real Estate P PROSPECTS AREN'T PRICE and $11 million in co Corridor inTURNING Houston, Texas. As theMAXIMIZE top sales agentYOUR in market great heightsINTO and can’t waither to see what the future sionals (NAHREP-Katy Houston a lot to balanceChapter). both typesCh of office, Roxana’s reputation precedes her, but it’s West CLIENTS er top priority is making the buying and selling is the current Vice President and provides communit her drive and willingness to keep growing as an agent 21) 3 WAYS TO estate and wants to keep mov as stress-free as possible for clients bytoproreach, industry educational and networking ing herbusiness team. “I’m so grateful thather inspire clients work with herMAKE again and again. WORKSPACE 13) 3 MENTAL TRICKS THAT YOUR lear communication, thorough research, and an thanks to the gracious contributions of Katy Chapter with their home decisions.

Ev WILL TAKE YOUR BUSINESS WORK FOR YOU challenge and ISponsors want to Roxana currently oversees of a team of four young andcial tic approach.

Directors, members NAHREP-Katy TO THE NEXT LEVEL their goals no matter what.” agents who she hired withinMission the pastisyear.

“I love sustainable to advance Hispanic Homeo working with new agents because they have a lot of half of Christina’s business derives from referrals, ship” she explains. Through her involvement in NAH exciting ideas and enthusiasm for the business,” she her commitment to making oes above and beyond to achieve her clients’ goals.

Christina demonstrates says. Roxana a lot to teach including the very diligently with my buyers,” she has explains. itivethem, impact in her community and helping others a value of interpersonal relations and building a strong my buyers are first-time home buyers, so they need their dream of homeownership. Her efforts also h sphere| Fax of influence.

She keeps in touch with her closPhone 310-734-1440 310-734-1440 . If they’re not ready, I make sure that I get them increase awareness and promote education abou est clients at least once a week, making sure that all mag@topagentmagazine.com | www.topagentmagazine.com o matter how long it takes.”their Christina is are focused questions answered,home-buying and they feel process, comfort- making it more accessible f ng them toNothe finish sharing Hispanic community. people don’t come from portion of this line, issue may bein reproduced inestate any manner whatsoever without of the publisher.

Top Agent able theher realextensive process.

As many ofprior her consent clients“Many Magazine is published by Feature Publications GA, Inc. Although precautions are taken to ensure the accuracy of published ge and offering advice so they make informed erational wealth, and often they are the first people i are can expats, including some who buy their properties materials, Top Agent Magazine cannot be held responsible for opinions expressed or facts supplied by its authors. s. HandlingTo every noaddress, stoneoverseas, is left unturned, toclose buyPublished aattention home,” from Roxana must family pay extra subscribedetail, or change send inquiry to mag@topagentmagazine.com. in theshe U.S. explains. “I’m deeply th to their individualized goals when selectingtohomes ry question is answered promptly.

Christina is and blessed be a to part of this journey and to help showathem.

Founder of Los Flores Movers Residential and become first-time homebuyers, leaving a legacy behi cial Relocation Service Company, “So that’s a 2 Top Agent Magazine Contact Roxana a To set Christina her services apart, As Roxana offers complican also provide to my buyers,” says. her business expands, Christina plans to mainta email Roxana@ene mentary staging for her clients to help their homes

mailto:mag@topagentmagazine.com http://www.topagentmagazine.com

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7 Reasons Why Your Prospects Aren’t Turning Into Clients Real estate experts suggest prospecting daily so that your sales pipeline never runs dry.

But sometimes all that effort doesn’t translate into results. If your prospects aren’t becoming clients, there’s a reason, which is better than it sounds because that means you can fix the problem.

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1. You’re Too Slow The Association of Real Estate License Law Officials estimates that there are about 2 million active real estate licensees in the United States alone. Of course, not all these individuals are working in the same markets. Nonetheless, that

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If your prospects aren’t becoming clients, there’s a reason, which is better than it sounds because that means you can fix the problem.

means that realtors face a lot of competition. If you are slow to respond to messages from prospective clients, someone else is sure to beat you to it. As a rule of thumb, it’s best to return calls and emails within 24 hours.

If you’re too busy working with active clients to return the phone calls and emails of prospective clients, consider hiring a real estate assistant who can help take administrative or marketing tasks off your plate.

2. They Don’t Trust You There are different reasons why a client might not trust you, some of which overlap with others on this list. When a client asks you a question, do you answer it directly or do you sidestep it?

Do you have testimonials and reviews from happy clients publicly available? Do you have an online presence? Social proof of your skills and knowledge is key.

3. You Don’t Seem Knowledgeable Enough Is your client constantly coming to you with new listings or marketing ideas rather than the Top Agent Magazine

other way around? Do they mention real estate and finance terms you’ve never heard of or ask you questions you’ve never thought to ask yourself? Every agent starts somewhere, but if this seems to be a pattern, it’s one clients will pick up on too.

Your clients want to know that you will add value to their home buying or selling experience, and part of that value is your expertise and passion.

4. You Have No Web Presence It’s not enough to be on Zillow or have a Facebook page. There are clients who don’t use these platforms, and at the end of the day, you don’t own the content or your access to it. Both platforms could suddenly go out of business and any following you’ve gained could be lost.

It doesn’t cost much to create and maintain a website today. If customization matters little to you, sometimes you can even get up and running for free. At the very least, it’s a good idea to invest in a domain name because yourwebsite. wordpress.com looks a lot less professional than yourwebsite.com.

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5. You Don’t Seem to Care When clients don’t think you care, it usually means they don’t feel like you are listening.

You may have systems, processes, and a proven marketing strategy. You may like to get right down to business, but to your client, this isn’t just business—it’s their life and their family’s livelihood.

When your client tells you what’s important to them, they want to make sure that you really hear them. Make sure your body language conveys that. Slow down. Shut your office door.

Make eye contact, nod your head, and pause before you speak so that they understand that you’ve put thought into your words—that they aren’t simply lines from a script.

6. You Use Too Much Jargon Remember that your clients don’t speak real estate. At most, they might buy or sell a home once every few years. They hired you to be their advocate and may even expect you to be a bit of a teacher too. Use layman’s terms so that your

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client fully understands how the two of you will work together.

7. Your Target Audience Is Everyone Your clients are home buyers and sellers, yes, but who is your ideal client? Some specialties you might consider are college students and recent graduates, working professionals, military families, seniors, CEOs, or other high-profile clients.

As a newer agent, your target audience might be anyone who will hire you, but over time, you might find that you click more with certain clients, that their lifestyle is similar to yours, or that their goals align with your mission. Whatever the reason, marketing your business to this “ideal client” rather than every potential client will make selling your services easier.

Remember: It’s within your power to alleviate your client’s concerns, but understanding why your prospects aren’t turning into clients is a good start.

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MAELIA DAVIS & MYRA GARCIA

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Together, Top Agents Maelia Davis and Myra Garcia run a team called M2 Property Group (Myra & Maelia) with Myra leading the Rio Grande Valley team and Maelia leading the Houston team.

From flipping houses in California to becoming a powerhouse real estate broker in Texas, Maelia Davis’ journey into the world of real estate is a testament to her passion for the industry. After purchasing her first house in 1997, she began renovating it, which sparked her desire to explore this field. “I flipped that house and continued flipping until 2012,” she explains. “So every two years I would 8Copyright Top Agent Magazine

buy a house, fix it up, and sell it.” After retiring from her job at Univision Television Network and relocating to Houston in 2012, she took her passion to the next level, working full-time as an agent. Maelia encouraged her best friend, Myra Garcia, to enter the real estate industry. “We have been friends since we were eight years old, and come from similar backgrounds,” Maelia explains. “We’re Top Agent Magazine

both Cuban and bilingual, and have a thirst to make a difference.” Myra worked in Economic Development in the Rio Grande Valley for over 30 years, among other projects, so Maelia knew she would be an amazing agent. The first week Myra began working as an agent, she closed a deal, and has been unstoppable ever since. They immediately found that their skillsets balanced

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each other perfectly, and knew that they could reach great heights together.

Together, Maelia and Myra run a team called M2 Property Group (Myra & Maelia) with Myra leading the Rio Grande Valley team and Maelia leading the Houston team. “We run both offices like one big family,” they explain. “Sharing

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Maelia and Myra’s dedication to providing top-tier service sets them apart in the competitive world of real estate — with an impressive 70% of their business coming from referrals. resources, ideas, cross-marketing properties, and cross-training–but most importantly, we share a vision to create a space for our agents to develop a thriving business that provides exemplary service to our clients.” Their first location was Houston, where they experienced tremendous growth in production numbers and agent count. The Houston office is largely residential-focused, while the Rio Grande Valley location is 90% commercial. “With proximity to Mexico, the ongoing need for investment Copyright Top Agent Magazine 10

properties from international clients as well as investors within the US, investing in the Valley makes sense,” Maelia explains. “Texas is very business friendly not having a state income tax, and with the majority of the Valley along the border consisting of Opportunity Zones, there are many tax benefits as well.” The team covers a vast area, catering to clients in Houston, Austin, San Antonio, Denton, as well as the entire Rio Grande Valley including South Padre Island.

With an unwavering commitment to meeting Top Agent Magazine

their clients’ needs, Maelia and Myra’s success story continues to inspire.

Maelia and Myra’s dedication to providing toptier service sets them apart in the competitive world of real estate. With an impressive 70% of their business coming from referrals, their unique offerings, such as the ‘Home Readiness Team,’ demonstrate their commitment to client satisfaction. From deep cleaning services that tackle even the most overlooked areas of a home to professional staging and photography, Maelia and Myra ensure that every listing they represent looks like a model home. “During COVID, there were a lot of agents that were just taking a cell phone picture of the outside because they figured it was going to sell fast and why spend the money,” Maelia explains. “But we never did

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that, we always want to make sure all of our clients’ houses look fantastic—they tend to sell faster and for more money.” This attention to detail, even during challenging times, has solidified their reputation as reliable and thorough agents. Maelia and Myra’s refusal to cut corners, combined with their tireless work ethic, drive their success, making them an invaluable resource for clients navigating the ever-evolving real estate market.

Active in their community, Maelia participates in and supports local events and organizations.

Hosting a community event every quarter, the team works to uplift the area they serve. Maelia says, “We support Bridgeland, Salyards Middle School, and Swenke Elementary, contributing to Teacher Appreciation initiatives and other

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school events.” Additionally, Maelia and Myra’s office organizes a variety of activities, such as a free paper shredding event, an Easter celebration, and a 5k fundraiser for A Shelter for Cancer Families supporting patients’ families.

Every October, the brokerage hosts an off-site Business Plan Summit at exciting locations across Texas, such as South Padre Island, Port Aransas, Lake Conroe, and more. “All the agents come away with a Business Plan as well as a full calendar of events for the upcoming year,” they explain.

“We believe it’s one of the keys to our success– because we believe (especially in a year like 2023) that hope is not a plan.”

In the future, Maelia and Myra plan to continue running a thriving business full of like-minded agents who value their clients’ success. “We get to work with all types of people, and we make the buying or selling process so much easier for them. Being part of their journey is so emotionally rewarding, and it’s the reason we love what we do.”

For more information about Maelia Davis and Myra Garcia, call 310-977-7269 or email maelia@remaxpropgroup.com

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3 Mental Tricks That Will Take Your Business to the Next Level It’s no secret that running a successful business requires careful planning and a tireless work ethic. Beyond those obvious ideals, it also takes the right mindset in order to capitalize on professional opportunity. In the world of real estate and mortgage lending, mental fortitude is a major component to reaching the next Top Agent Magazine

level and achieving longevity in a sector that requires so much self-discipline. With that in mind, we’ve compiled a few key mental tricks you can employ to reinvigorate your working philosophy. Incorporate these techniques into your daily mindfulness routine and your business will surely benefit.

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Visualization helps you work efficiently and keep your cool.

This may sound like one of the oldest tricks in the book, but there’s a reason why Olympic athletes and those serving in first-responder positions use visualization as a time-honored mental technique. Not only does visualizing your daily tasks help you organize your mind, but it amps up your ability to focus on what’s important. Visualization also helps reduce stress in the moment, since you’ve already created a mental expectation of the task ahead. Whether you’re preparing for a negotiation or a pitch to new a client—visualization primes your brain and affords you an extra sense of control as you tackle your day.

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Distill concepts into their simplest terms for ultimate understanding.

As an agent or loan officer, you’re likely juggling numerous clients and commitments on any given day. That’s why it helps to distill your responsibilities in clear, definitive terms. Let’s say you have a meeting set with a client to outline a marketing approach for their property. You may understand the broad strokes, but beforehand, try verbalizing the exact takeaways you’d like to impart to your client.

This may seem obvious, but one of the best ways to clarify your communication and ensure your com-

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plete understanding of a subject is to explain it aloud in its simplest terms. This crystallizes your main point and can come in handy if you drift off-topic or need to double-down on your message.

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Accept that mistakes will be made.

While it’s natural to fear failure, sometimes the dread of making an error can overwhelm your ability to perform. As the saying goes: don’t let the fear of striking out keep you from playing the game.

If you accept in advance that set-backs will occur, challenges will come, and things won’t always go accordingly to plan—you’ll be less confounded when hurdles do arise. What matters is keeping an even keel as you sort through unexpected delays or mishaps. Accepting that mistakes will happen allows you to shift your focus towards a solution or contingency plan. In other words, don’t spend your energy trying to achieve perfection. Aim high and work hard, but be in touch with reality: upsets are bound to occur. Accept this and you’ll be ready when they do.

The path to lasting success is ongoing, and there are bound to be challenges along the way. It takes mental fortitude to make it to the top, so keep these tricks in mind as you continue to grow as a person and a professional. Seeing situations in a new light can make all the difference as you adapt, evolve, and take your business to the next level.

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CHRISTINA FLORES Christina Flores was inspired to pursue a career in real estate after working with her sister Linda Olivarez Realtor with Wazel Properties during her own home-buying experience. “I realized real estate was a great way to meet people and connect with them, so it really motivated me,” Christina explains. She saw the power real estate has to change lives, and wanted to be a part of it. Now she’s been a REALTOR® for several years, serving the greater Houston area, with a particular focus on Cleveland, Texas where she spent the last 2 ½ years selling new construction homes to First Time Home Buyers. Her hard work and commitment to excellence earned her the title of Top Producer for two consecutive years in 2021 and 2022. Showing no signs of slowing down, she’s reached great heights and can’t wait to see what the future holds. Her top priority is making the buying and selling process as stress-free as possible for her clients by providing clear communication, thorough research, and an empathetic approach.

Around half of Christina’s business derives from referrals, as she goes above and beyond to achieve her clients’ goals.

“I work very diligently with my buyers,” she explains.

“Most of my buyers are first-time home buyers, so they need guidance. If they’re not ready, I make sure that I get them ready, no matter how long it takes.” Christina is focused on getting them to the finish line, sharing her extensive knowledge and offering advice so they can make informed decisions. Handling every detail, no stone is left unturned, and every question is answered promptly. Christina is the Co-Founder of Los Flores Movers a Residential and Commercial Relocation Service Company, “So that’s a service I can also provide to my buyers,” Christina says.

Sellers receive the same superior service, with Christina aiming to get them the most for their property. She advertises their homes on social media and all the top real estate websites.

Christina understands the importance of maintaining a strong relationship with her past clients. She utilizes email blasts through a CRM system to stay in touch with them, sends out holiday and birthday greetings, and special occasion messages to keep her clients engaged. Additionally, when Christina was with Casas-Houston LLC, she would send her past clients current specials, promotions, and inventory updates. By doing so, Christina ensures that her clients are aware of any new developments in the market and can refer their friends and family to her if they are looking to buy or sell a home.

Community plays an important role in Christina’s life. She is an active member of the National Association of Hispanic Real Estate Professionals (NAHREP-Katy West Houston Chapter). Christina is the current Vice President and provides community outreach, industry educational and business networking events thanks to the gracious contributions of Katy Chapter board of Directors, members and NAHREP-Katy Sponsors. “Our Mission is to advance sustainable Hispanic Homeownership” she explains. Through her involvement in NAHREP, Christina demonstrates her commitment to making a positive impact in her community and helping others achieve their dream of homeownership. Her efforts also help to increase awareness and promote education about the home-buying process, making it more accessible for the Hispanic community. “Many people don’t come from generational wealth, and often they are the first people in their family to buy a home,” she explains. “I’m deeply thankful and blessed to be a part of this journey and to help them become first-time homebuyers, leaving a legacy behind.”

As her business expands, Christina plans to maintain the same excellent service. She feels grateful to work in this field and is eager to continue making a difference in the lives of others. “Getting them to the closing table and seeing them happy is what I love most.”

For more information about Christina Flores, please call 281-669-6829 or email chfloresrealtor@gmail.com

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24-Hour Touch-ups to Maximize Your List Price Sometimes it takes a full-scale overhaul to prepare a house for market. Other times, only a series of small adjustments are required to make a listing’s true potential shine. Whether you’re gearing up for an open house, assessing a list price, or maximizing a property’s appearance prior to photography—the devil is in the details. However, touch-ups and refreshes don’t have to dominate your schedule or break the bank. For a few ideas of where 16

to begin, consider our handy check-list below for quick home projects that will fortify your bottom line.

Refresh grout for a sparkling clean look.

Perhaps the quickest and most cost-effective way to make bathrooms, kitchens, and other tiled areas shine is to refresh grout until it looks

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Top Agent Magazine

good as new. Specialty grout stain removers and cleaners are inexpensive and sold at most home improvement stores. Plus, the project only takes a bit of elbow grease and an hour or two for a major makeover effect. Suddenly, dark, stained, and worn-down bathrooms gleam as if tile has just been placed.

Create mood lighting with soothing bulbs and fixtures.

A warm white light from specially chosen LED bulbs creates a welcoming environment when potential buyers come calling.

If outdated fixtures are bringing down a home’s otherwise modern styling, consider more design-neutral replacements that won’t

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detract from the property’s charms. These are inexpensive but highly noticeable and impactful upgrades that shift a home’s ambiance for the better.

Repaint doors for an updated and inviting entryway.

It may sound like a hassle, but repainting doorways with a fresh coat signals a wellkept property—and that’s before prospective buyers even pass through the threshold. You can also change out generic doorknobs and switch-plates to add an updated flare while on a budget. Color-of-the-year trend choices can turn heads, while neutral paint choices signal less hassle for future homeowners.

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scrub, or with the addition of new shelves or styled bulbs.

Make windows shine— both inside and out.

Cleanliness goes a long way in communicating a well-cared for home in which buyers can imagine themselves. Cleaning the inside and outside of windows not only refreshes a room, but it allows light to infuse the space while appealing to the move-in ready crowd.

Closet spaces are not an afterthought.

Every prospective buyer wants storage options, and you’ve surely led a home tour where guests inspect closets and pantries.

Don’t let these hidden spaces go overlooked. Make sure they’re clean, cleared as much as possible, and you can even touch them up with fresh paint, a good

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Remove tough appliance stains with a bit of elbow grease.

If you’re packaging appliances with the sale of a property, you’ll want to make sure those big-ticket items are also in top shape to showcase their value. Stainless steel polish, electric cooktop polish, and stain removing pads for the kitchen sink can make your appliances look five years younger with nothing more than an hour or two’s labor.

Organize garage and basement areas to maximize storage and hint at bonus space.

It may take a labor of love, but organizing and decluttering these special storage spaces

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can add significant value to a property. Instead of telling prospective buyers how much storage space there is—let these areas speak for themselves by giving them a neutral, airy bout of cleansing. That way, craft-lovers, car aficionados, and buyers with interest in renovating basement areas can witness the potential immediately.

Individually, these bit to-do list items might seem like extra work without the promise of Top Agent Magazine

a major return. But combined? These small tasks go a long way in crafting a home’s image and projecting pure potential. After all, prospective buyers imagine their lives unfolding inside those walls. That’s why cobbling together these small-scale projects can have a big payoff in the end. Not only will a home present itself in a cohesive, attractively-packaged form, but it can also translate to higher interest and a significant pay-off—in more ways than one.

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Laughs!

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3 Ways to Make Your Workspace Work for You Productivity experts agree that a curated workspace positively impacts productivity and mood, but oftentimes we settle for bland desks and cubicles that lack personalized details or considerations for workflow. Why miss out on the opportunity to optimize your surroundings when it could brighten your day—and boost your performance? Keep in mind some of these tactics to make your workspace your own and reap the benefits along the way.

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DETERMINE YOUR WORKING STYLE AND DECORATE ACCORDINGLY For the creative set, a colorful and art-filled workspace can inspire fresh ideas and reduce stress. Likewise, casual yet aesthetically pleasing furniture, accessories, and décor set an inviting yet functional mood. A pop of color from an office tool—even something as basic as a stapler—can inject a sense of fun and modernism into your daily tasks. For the more analytical, right-brained worker, clean

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lines and zero clutter go a long way. A few well-chosen personal photos in tasteful, unassuming frames can provide a motivating connection to the world beyond the office, while accessories and supplies that are sleek, monochrome, and contemporary inspire a sense of calm efficiency.

BUILD A WORKSPACE WITH YOUR DAILY ROUTINE IN MIND If you find yourself spending hours on the phone per day, or assembling stacks of documents and brochures, or even coming and going from the office with frequency—there are simple adjustments you can make to your workspace that will save you time and energy. If you sit for long hours—responding to e-mails or making calls—try incorporating an ergonomic chair or keyboard wrist-pad to maximize comfort. If you spend a long time assembling presentation materials, then file organizers, trays, and easy-to-pull labels can shave valuable time off your efforts. Lastly, those who step out for frequent meetings can reduce the hassle of being on-the-go by making your space mindfully organized—a coatrack and a dish for your keys by the door, an auto-brew coffeemaker, or an easily edited whiteboard calendar can make jet-setting simpler.

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ADD EASY DETAILS THAT ENRICH YOUR WORKING EXPERIENCE While organization and décor can rally productivity and mood, there are also a few extra details you can introduce to your workspace to improve the quality of your working life.

Healthy, easy to grab-and-go snacks—think nuts, homemade trail mix, and fresh fruit— can keep your energy up without the sugar crush or guilt. If there’s a window nearby, a hard-to-kill plant like a philodendron or a fern not only cleanse the air around you, but also provide a welcome connection to the natural world. Being prepared in a pinch is another great way to make your workspace work for you: a spare tie, a tube of lip balm, hand sanitizer, or a box of Band-Aids can save you a trip to the store when an unexpected need arises.

While we take great pains to make our homes our sanctuaries—complete with the decorations, furniture, and food we favor—we often overlook our work areas, even though we spend a sizable portion of our week sitting at the same desk. Challenge yourself to add a few of these personalizing, productivity-boosting details to your work area and bring the comfort of home to your working life.

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ROXANA ALARCON | BROKER-CHMLS With a high level of skill and in-depth knowledge when it comes to new construction projects, REALTOR® and broker Roxana Alarcon has covered almost every part of the industry since her start 23 years ago. Growing up with a father who was a civil engineer, she learned about homebuilding from an early age. With encouragement from the REALTOR® who helped her purchase her first home, she eventually got licensed and started working on his team. She has since worked in numerous leadership positions and earned her degree in commercial real estate. Her business is currently divided between working with new construction and selling homes throughout the Energy Corridor in Houston, Texas. As the top sales agent in her office, Roxana’s reputation precedes her, but it’s her drive and willingness to keep growing as an agent that inspire clients to work with her again and again.

Roxana currently oversees a team of four young agents who she hired within the past year. “I love working with new agents because they have a lot of exciting ideas and enthusiasm for the business,” she says. Roxana has a lot to teach them, including the value of interpersonal relations and building a strong sphere of influence. She keeps in touch with her closest clients at least once a week, making sure that all their questions are answered, and they feel comfortable in the real estate process. As many of her clients are expats, including some who buy their properties from overseas, Roxana must pay extra close attention to their individualized goals when selecting homes to show them.

To set her services apart, Roxana offers complimentary staging for her clients to help their homes sell for top dollar. When it comes to marketing, she Top Agent Magazine

uses the best professional photography and social media strategies to get listings noticed.

In her spare time, Roxana volunteers with The Ballard’s House to support patients with chronic illnesses who need a place to stay during their treatment. A big believer in the importance of traveling, she schedules a trip at least every four months to go somewhere fun. “Even when I’m away, I will still answer my phone. You have to stay present in this business,” she says. Roxana is also a longtime practitioner of yoga.

Last year, Roxana did around $13 million in production in the resale market and $11 million in construction projects. It’s a lot to balance both types of work, but she loves real estate and wants to keep moving forward with building her team. “I’m so grateful that my clients trust me with their home decisions. Every transaction is a special challenge and I want to help my clients achieve their goals no matter what.”

Contact Roxana at 832-428-5520, email Roxana@energy-realty.com or visit TheLuxeRlty.com www.

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