MISSOURI 7-11-22

MISSOURI EDITION

7

Reasons Why Your Prospects Aren't Turning Into Clients

COVER STORY

ASHLEY KEY

By the Numbers:

Understanding the True Value of Square Footage

Playing the

REAL ESTATE MATCHMAKER FEATURED AGENTS

NIKKI KISSELL LYNNE VAN GELS

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7 Reasons Why Your Prospects Aren’t Turning Into Clients Real estate experts suggest prospecting daily so that your sales pipeline never runs dry.

But sometimes all that effort doesn’t translate into results. If your prospects aren’t becoming clients, there’s a reason, which is better than it sounds because that means you can fix the problem.

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1. You’re Too Slow The Association of Real Estate License Law Officials estimates that there are about 2 million active real estate licensees in the United States alone. Of course, not all these individuals are working in the same markets. Nonetheless, that

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If your prospects aren’t becoming clients, there’s a reason, which is better than it sounds because that means you can fix the problem.

means that realtors face a lot of competition. If you are slow to respond to messages from prospective clients, someone else is sure to beat you to it. As a rule of thumb, it’s best to return calls and emails within 24 hours.

If you’re too busy working with active clients to return the phone calls and emails of prospective clients, consider hiring a real estate assistant who can help take administrative or marketing tasks off your plate.

2. They Don’t Trust You There are different reasons why a client might not trust you, some of which overlap with others on this list. When a client asks you a question, do you answer it directly or do you sidestep it?

Do you have testimonials and reviews from happy clients publicly available? Do you have an online presence? Social proof of your skills and knowledge is key.

3. You Don’t Seem Knowledgeable Enough Is your client constantly coming to you with new listings or marketing ideas rather than the Top Agent Magazine

other way around? Do they mention real estate and finance terms you’ve never heard of or ask you questions you’ve never thought to ask yourself? Every agent starts somewhere, but if this seems to be a pattern, it’s one clients will pick up on too.

Your clients want to know that you will add value to their home buying or selling experience, and part of that value is your expertise and passion.

4. You Have No Web Presence It’s not enough to be on Zillow or have a Facebook page. There are clients who don’t use these platforms, and at the end of the day, you don’t own the content or your access to it. Both platforms could suddenly go out of business and any following you’ve gained could be lost.

It doesn’t cost much to create and maintain a website today. If customization matters little to you, sometimes you can even get up and running for free. At the very least, it’s a good idea to invest in a domain name because yourwebsite. wordpress.com looks a lot less professional than yourwebsite.com.

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5. You Don’t Seem to Care When clients don’t think you care, it usually means they don’t feel like you are listening.

You may have systems, processes, and a proven marketing strategy. You may like to get right down to business, but to your client, this isn’t just business—it’s their life and their family’s livelihood.

When your client tells you what’s important to them, they want to make sure that you really hear them. Make sure your body language conveys that. Slow down. Shut your office door.

Make eye contact, nod your head, and pause before you speak so that they understand that you’ve put thought into your words—that they aren’t simply lines from a script.

6. You Use Too Much Jargon Remember that your clients don’t speak real estate. At most, they might buy or sell a home once every few years. They hired you to be their advocate and may even expect you to be a bit of a teacher too. Use layman’s terms so that your

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client fully understands how the two of you will work together.

7. Your Target Audience Is Everyone Your clients are home buyers and sellers, yes, but who is your ideal client? Some specialties you might consider are college students and recent graduates, working professionals, military families, seniors, CEOs, or other high-profile clients.

As a newer agent, your target audience might be anyone who will hire you, but over time, you might find that you click more with certain clients, that their lifestyle is similar to yours, or that their goals align with your mission. Whatever the reason, marketing your business to this “ideal client” rather than every potential client will make selling your services easier.

Remember: It’s within your power to alleviate your client’s concerns, but understanding why your prospects aren’t turning into clients is a good start.

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ASHLEY KEY Top Agent Magazine

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As a representative of residential homes in and around Lincoln County, Missouri, Top Agent Ashley Key’s business is completely made up of repeat and referral clients, which she attributes to the high level of attention she pays to each person she works with.

After years of working in corporate America as a market manager for a major wireless retailer, REALTOR® Ashley Key decided to switch industries by becoming a property manager. She quickly realized that she was not only interested in property, but had a lot of ideas about how to make the processes of buying and selling homes more efficient. From that role, she became a new home coordinator for new builds before finally moving into residential sales. With knowledge and experience in every area of the industry, Ashley thrives as a representative of residential homes in and around Lincoln County, Missouri.

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Now in her 4th year in real estate, Ashley’s business is completely made up of repeat and referral clients, which she attributes to the high level of attention she pays to each and every person she works with. “I like to develop intentional relationships with people.

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In the tortoise and the hare narrative, I’m the tortoise. I spend time getting to know people, educating them and advising them,” she says.

In addition, her strong network of contractors and industry professionals makes her stand out as a REALTOR®. “I work with a lot of amazing businesses, like CMS Homes LLC who are a local semi-custom home builder. They Top Agent Magazine

have some of the best project managers in the business who offer stunning quality finishes in some of the most beautiful communities in our area.”

Ashley has a variety of fun ways of keeping up with her clients. To start, she’s very active on social media, using infographics Copyright Top Agent Magazine 9

“It is our mission to be a resource in the communities we serve. Our goal is to help people buy and sell homes with integrity while building lasting relationships as a friend and area expert.” and high-quality photography to educate and inform. She also loves snail mail and does both just-listed and just-sold cards. Her team has many advertising partners in the community, including Ultimate Fitness Plus, Cornerstone Coffee, and Street Beanz. On the more personal side, Ashley likes to send handwritten notes and host events throughout the year to show her clients her appreciation. For example, she organizes three block 10Copyright Top Agent Magazine

parties per year as well as a big city-wide pool party in the summer. At the block parties, there is always a lineup with local small business food trucks, picnic tables, chairs, and bounce houses.

“On my team, we believe in staying as busy as we want to,” Ashley says. This philosophy allows Ashley to not only do her work, but to also have a sense of balance where she can Top Agent Magazine

spend time helping others and relaxing with her family. She’s a major supporter of Habitat for Humanity and was formerly a board member with the organization. Her office also fundraises for local causes and are currently organizing a blood drive in the community.

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On the weekends, Ashley loves to go kayaking and hiking with her husband and three daughters. They are also big fans of game night!

As for the future of her business, Ashley plans to continue to build deep relationships with Copyright Top Agent Magazine11

her clients and grow in an organic and considered way. They will add one more new team member and commit to doing one coaching program this year. With everything she does, Ashley refers back to her original reason for

starting her business: “It is our mission to be a resource in the communities we serve. Our goal is to help people buy and sell homes with integrity while building lasting relationships as a friend and area expert.”

To learn more about Ashley Key, please call 636-290-6990 or email ashley@keylivinghomes.com Powered by Berkshire Hathaway HomeServices Select Properties

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By the Numbers:

Understanding the True Value of Square Footage Measuring the square footage of a property may seem like an objective and straightforward task, but you’d be surprised at how many agents and homebuyers misunderstand this pivotal figure.

True square footage provides homebuyers a concrete understanding of their prospective domain, but here’s the problem: the rules to determine a home’s square footage are not always uniform across the board. What’s more, much of Top Agent Magazine

a home’s value is determined by its size, so accuracy is certainly important. While many real estate agents have their own systems for determining or confirming a home’s true square footage, it doesn’t hurt to update your practices and become an expert on the subject. After all, you may learn a few techniques that could add value to a listing, or better prepare you in guiding house-hunters on the lookout.

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1. Do your due diligence Most towns and cities have a local records department where floorplans and blueprints are kept on file. It’s worth noting that these records don’t typically include any subsequent additions or remodels on a property, but they still give archive hunters a legal baseline when outlining a property’s square footage. Oftentimes, a straightforward online search of a city or county’s records office can pull the information necessary, or else agents can poke around in person to uncover informative blueprints at the records office. Either way, access to original blueprints or floorplans is a great tool for determining livable square footage. As a bonus,

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original blueprints and floorplans—especially in historic properties—can be intriguing visual aids for prospective buyers, as well.

2. Know the rules While there aren’t universal standards when it comes to measuring square footage, there are general guidelines that can help determine square footage in an authentic way. Per the American National Standards Institute (ANSI), here are the official recommendations for measuring a home’s real square footage: n

Called “below grade spaces,” basements and sunrooms beyond a home’s typical

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living quarters do not count toward a home’s true square footage. According to ANSI, even big draws like finished basements don’t count toward a property’s Gross Living Area. Of course, even below grade spaces have their own desirable value and should be outlined as such on listings. n

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Did you know the space inside closets and on stairways counts toward a home’s square footage? Even if these areas are relatively small, they still add to a property’s calculable square footage.

When recording square footage, ANSI actually suggests performing measurements from a property’s exterior—though this method does not account for the

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thickness of exterior walls, which could skew square footage numbers. n

Just like below grade spaces, a garage, a pool house, or even a guest house should not be included in a property’s Gross Living Area. The rationale at work here is this: if you must go outside to access additional living areas, then they are beyond the square footage scope of the primary dwelling and should not be included in a home’s Gross Living Area.

3. Double-check by doing the dirty work Buyers and sellers have or will make a sizable investment in a property, so isn’t it fair to double-check all the relevant facts and figures

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when it comes to true square footage? If you want to take on the endeavor yourself, here are a few helpful steps to take. n

First, you’ll need a few things to get started, including a tape measure that can measure at least 100 ft., graph paper, and a pencil.

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Next, choose a room to start measuring wall-by-wall. Measure Wall 1, then proceed to assign each square on the gridded paper a corresponding measurement, rounding to the nearest tenth of a foot for the sake of clarity.

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From there, draw out the wall you measured and measure the remaining walls in the

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room. Once you’ve completed the room’s measurements, multiply the room’s length and width to determine its square footage. n

As you go measure throughout the home, using your own system to scale, you will construct a failsafe floorplan.

Mastering your craft is everything, and the real estate industry is no different. Every now and again, it’s worthwhile to update your well of information, take matters into your own hands, and continue to innovate with the industry. While square footage may not seem like the juiciest starting off point for such a venture, never forget: mastery of technical knowledge is a sure sign of expertise.

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Area Specialist NIKKI KISSELL With a wealth of experience and a personal touch, Nikki Kissell loves creating happy endings to her clients’ real estate stories. Ever since her love of real estate was first kindled as a customer herself, she has been passionate about the business. “When my husband and I purchased our first home, I fell in love with the entire process,” Nikki recalls. “I enjoyed going and looking at all the homes, and loved the whole experience from start to finish.” In 1997, Nikki embarked on her real estate career, and ever since then she has been guided by her passion and enthusiasm for helping others achieve their real estate goals.

Nikki serves the entire greater St. Louis area, with a primary focus on St. Charles, a fast-growing area located where the Missouri and Mississippi rivers meet. Nikki forges lasting bonds with her clients, and virtually all of her business business comes from repeat and referral clients. “I stay in touch with my past clients, and they will refer their friends, their neighbors, and their children, or become repeat clients when they decide to move,” Nikki says.

It’s easy to see why people keep coming back to work with Nikki again, as she gives them a personalized experience tailored to their unique needs. She is there to guide her clients every step of the way. “When they hire me, they get me,” she explains. “I handle their deals, I take

them out to look at properties—they have me from start to finish.” As a result, Nikki says, “I get to know my clients, and it’s even a little bittersweet when they finally close on their property because I miss my friends!”

That’s why Nikki loves working as a solo agent, so she can continue providing such personal, one-on-one service to her clients.

Nikki has nine grandchildren and loves supporting their schools and teams. She also contributes to St. Jude children’s hospital. When she is not working, Nikki can be found at the beach or out with friends listening to music. “I love to support local bands,” she says. “We have some great talent here in the greater St. Louis area!” Every year, Nikki looks forward to Festival of the Little Hills in St. Charles, as well as Oktoberfest.

Looking toward the future, Nikki is working on obtaining her Florida real estate license so she can open an additional office there as a secondary market. Above all, Nikki looks forward to continuing to serve her clients’ needs. “I love that in real estate, it’s always a happy ending,” Nikki says. “Either someone bought a house they can’t wait to move into, or someone sold a house they’re tired of! Everybody is always happy in the end, and that’s what I love about real estate.”

To find out more about Nikki Kissell, call 314-369-9008, email nikkikissell417@gmail.com or visit homes.com/real-estate-agents/nikki-kissell www.

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Playing the Real Estate Matchmaker –

Follow These 8 Dating Rules to Ensure You Match Your Client with the Perfect Home for Them When you think a bit more about it, the ultimate goal of a real estate agent serving a client is really to match them up with the perfect house for them, almost the way a matchmaker tries to find two people that will fit well together as a couple. When people are looking for a house, they often treat the process as a quest for “the one” house that will fulfill their dreams of living in the house of their dreams. Don’t be fooled. It is always a search for “the one”, at least when it comes to helping a couple or family find a home.

When you look at your client’s search for a home in this manner, then you might begin to notice some pretty obvious similarities 18

between shopping for a home today and online dating. In this day and age most people live a substantial part entire lives online. People socialize with their friends on Facebook, they meet potential friends in forums and online communities, and we now even search for our perfect mate online. Shopping for a home also happens to usually start online. When they begin this search, make no mistake; they are looking for the “one.” These people then turn to you, the REALTOR® to play matchmaker for them. It is your job to wade through the pool of eligible homes (bachelors) and sort through all the ones that are too expensive, too nerdy, not cute enough, not smart enough, etc. until you find the “one.”

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It makes sense then to consult the tried and true practices in matchmaking that help those professionals find the right people for each other, and see if any of them could also apply for matching your clients with their dream home. You’ll find that these 8 dating rules may just show you the secret to matching your clients with the perfect home.

back to the store if you’re not happy with your new home. It’s best to first help your client get prequalified. This is a tangible step that shows they are ready to move on to a new home. You want to make sure they are completely over their love affair with their previous home. You can even ask them for a sign or proof that they’re ready to move on.

Who Is In and Not In Your Client’s League? Know Your Client’s Price Range:

Be Genuine, Not Superficial

When a person is looking for a mate, it is a waste of time for them to even consider those potential mates that are clearly out of their league. These people won’t even stop to give them the time of day.

In the world of real estate the idea is the same. There is no point showing your clients houses that they can’t afford and will simply lust after without having any real chance of purchasing the house. It is your job to keep your client ground in reality, and help them be realistic in terms of price when choosing their next home.

Never Let Your Client’s First Impression of a Home Rule Their Decisions

Make Sure Your Client is Ready to Move On From Their Last Dream Home You’re job is also to make sure that your client is truly ready to move on from their previous home. This is a long term commitment, and they need to be absolutely sure they actually want to buy a new house. You can’t simply take the receipt Top Agent Magazine

When trying to manage the many pitfalls of online dating, on inevitably goes on a date where the other person looks nothing like their picture online. That can be just as big of a problem when looking for a house. When clients show you a particular house they want to visit, ask them to name something about the house that they like other than the aesthetics. This way you can see if they are simply infatuated with the way the house looks in those pictures, or if there is a deeper interest in the home that could become a deeper connection between your client and the house.

When your client first sees a house they have already been lusting after in their mind, they’re often so excited to finally be looking at it, especially if it does in fact look as good as it did in the pictures.

Make sure to encourage them to take some time before making such a big com-

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mitment, and don’t let their excitement push them into making a rash decision. It is your job to keep them grounded in reality. Push for your clients to do an inspection to make sure the house isn’t hiding any dark secrets. Sometimes the most charming facade can hide tons of slime and deadly mold.

Follow Your Heart (or Gut) People often laugh at and ridicule the idea of love at first sight, but when it comes to homes, the phenomenon can certainly happen. Your client may just find their perfect dream home at the very first place you take them. If you have a client that does insist this is the case, then you don’t want to try and rationalize with them or talk them out of their decision. You do, however, want to make sure you are watching out for their interest and make sure your clients take all the necessary precautions before they jump in headfirst.

See What Other People See in The Home – Do They See What Your Client Sees?

Have you come to the conclusion that your clients are being blinded by all of the twinkling windows and crystal clear water glistening in the backyard pool, and can’t see that the house they’ve fallen in love with is really just a dirty animal (maybe a pig) dressed up in nice clothes and lipstick. Ask your client if they would be willing to look at the house again with 20

their close friends, family, and anyone else they trust for a second opinion there to see it with them. If the house really is a dud, they’ll be able to see past any personal bias your client might have to the truth. They will be able to help your client see through the shining facade

Celebrate the Happy Union!

When a couple gets married they tend to throw a big party and celebrate their union. The same goes for the closing.

Your clients have just essentially married the house of their dreams, and now it’s time to rejoice. Congratulate them on their new union. Show your support for their new homeowner status by going to their housewarming party.

Help Your Clients Maintain Their Dream Home & Ensure a Lifetime of Happiness You can’t just disappear after the transaction is finished. Become their realtor for life by showing your clients how to maintain their dream home. Act as their resource for other professionals they may need to maintain the house such as handymen, plumbers, electricians, etc. Show them how to keep up with home maintenance so they don’t ignore problems that surface and end up with a much larger issue than they started with. Help them make sure their dream home lasts so they can live happily ever after in their home for a lifetime.

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LYNNE VAN GELS Lynne VanGels of Wentzville, Missouri, knows every page of the real estate playbook, and has launched a successful Real Estate enterprise at the “crossroads of the Nation. Between her inherited knowledge (thanks to her mother’s career as a REALTOR’s® assistant & Title Esrow Office), and her unforgettable career in Title and Escrow, Lynne has all of the necessary tools to walk her clients through all the paperwork from beginning to end, most importantly, negotiate from every angle on behalf of her clients.

where she would snap a picture of the latest Foodie haven or small business, and first to guess it would win a Gift card from there, Getting ready to launch a much more interactive outreach called the “WWOWW!! “Where We Out this Wednesday, Wentzville? Bringing attention to the small business’s that this city is so proud of.

In 90’s, Lynne began working for a small Title company, Inyo Mono Title, where she worked her way up to being a “Title Searcher” old school way off map books & Lot books, and multi page legal descriptions. Mid 2000’s, launched her career with First American Title where she worked her way into a Director of Operations. Being able to learn many faucets of the title and escrow industry, she spent time learning all First American’s Products from Origination, Default, Data, Servicing, & of course Title, where she absorbed every nuance of the industry through service & data driven lens. This opportunity To learn all faucets of this company was an unheard of opportunity that Lynne took very seriously and seemed to excel at learning it all. “One of the favorite roles was training agents once a month in all topics Title & Escrow and training on the tools we offered. I had an to know everything there was to know.” By approaching the real estate world with the big picture, numerical significance in mind, Lynne is perfectly poised to help her current clients make sound financial investments.

Today, Lynne has collected north of 25 years in this real estate industry, celebrating her Third year as a licensed REALTOR®, she enjoys the ground level, interpersonal interactions that let her turn her knowledge into sincere joy for families who are taking such a huge step in life; Buying or Selling a home! Some of the favs of course relocating to the growing areas as St. Charles St. Louis area. “In hometown Wentzville, we are experiencing record-setting growth, and I can’t say I’m surprised – we’re called ‘The Crossroads of the Nation’ because we’re right where I-40 and I-70 intersect, along with major train lines, all in the middle of the US. She is particularly fond of Wentzville for the local support such as her favorites; Maracas, her favorite Mexican restaurant, Liz’s Bar and Grill, a local hangout that attracts Wentzville’s broad clientele.

Weekends at The Quarry Wine Garden to keep up on all the local wines while enjoying the best patio ambiance, or Stone Summit Steak & Seafood for date night dinners & great happy hour. Now that restaurants have reopened their doors, Lynne is excited to reinstate her previous Facebook promo; weekly Gift card giveaway

With sharp increases in population and real estate valuations, Lynne’s plan is to continue to cement her presence by growing her real estate team within Berkshire Hathaway and connecting to the community as it rapidly grows. “We are taking a more proactive approach to not only join our community but join our people! This year our Berkshire Hathaway HomeServices Alliance, Wentzville office we participated in the Christmas parade, the St. Patrick’s Day parade, and we’re getting ready for the Fourth of July Parade. Not to mention Wentzville Days are coming up from May 20th through May 22nd – This year it’s Wentzville’s 150th birthday! We’re going to have some crafts for kids at our booth, where they can decorate their own flower pots, and they can watch their own plants grow as the city grows too.” Wentzville Day’s will be showcasing our city’s love for music and arts all weekend and will be a blast!

Lynne is hoping to break her already stellar record: in 2021, she was able to complete forty-two closing transactions, totaling just over $10 million. But more importantly, she sees the opportunity for a long lasting impact on the industry. “I have a lot of dreams, ideas. I love helping people – Buy, Sell, Build, Invest in real estate.

They become family. I cherish each and every one of my clients! I love when they share my name to those neighbors friends or family members of . When my friends and family share my number! This is a tough industry, you have to be ready for the next challenge! I have a lot to teach, and even more to learn every day. I love seeing the lights go off when one gets to the point of understanding, so that is my desire…. Help Clients, and Help those around me, and continue to surround myself with the right support that will keep pushing me forward! The Conversion to LVG Real Estate Group “Lynne Van Gels” in 2021 came a lot slower with covid hitting me th eweek of the scheduled role out, but I keep going, building my team stronger then ever! The name came from my father in law known as “JVG”, who is no longer with us physically, but is spiritually and helps guide my success on a daily. If I end up being just 10% as successful as he was in his industry, I will be a legend!

Keep your eyes out for Lynne Van Gels, Team leader for LVG Real Estate Group, as they continue to hit record numbers in families they are helping write their new chapters.

To learn more about Lynne VanGels, visit buynsellmohomes.com, email lynne@lvgrealestate.com, or call 636-386-4233 www.

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How To Send

SMARTER EMAILS

Email is a great tool for agents to use when trying to stay in touch with their past clients, as well as for reaching out to prospective clients. However, used incorrectly it can make your attempts to reach out seem like spam. The secret to using email effectively is making sure that everything you send out does one thing: ensure that you remain relevant to your contacts. To do this you have to get personal. Personalization will go far to ensure that your contacts are actually clicking on your emails. This means that if you do reply on an automated drip email campaign to build business, you need to customize your content so that it delivers something meaningful to each individual recipient. Here are some steps that will help you do exactly that:

1. SEND A WELCOME EMAIL TO

NEW CLIENTS AND PROSPECTS Rather than simply add new contacts to your automated email drip campaign, make sure to send each new contact receives a warm welcome as well. Sending a welcome email along with adding new contacts to your drip campaign is proven to be 86 percent more effective at catching your contact’s attention. Let them know they are welcome and that you appreciate their interest.

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2. NURTURE YOUR RELATIONSHIP

THROUGH YOUR EMAIL To let your potential client know that you are thinking about them by sending them useful content that relates to the process of buying or selling a house. Some great topics include credit score information, ways to save money, regular market updates, what buying in your market is like, information about the neighborhood, tips on how they can prepare their home for sale, and other relevant information. A great way to

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add to these emails’ punch is to time them so that they coincide with what that individual is going through and dealing with at that time on their path through the buying or selling process.

3. CELEBRATE IMPORTANT DATES

Everyone loves to be noticed and appreciated.

Schedule emails to go to each client that celebrate their purchase anniversary or birthday.

Make sure you include a personal note and your own wishes that the year ahead goes well for them. If you’ve been a bit out of touch with your contacts, you might want to send them a friendly hello.

4.

MOBILE-FRIENDLY EMAILS With our phones being akin to mini computers, most people read their emails on their phone these days. So, it is particularly important to make sure that your emails are rendering well on the smaller screens. If you want to make any kind of impact, you have to run a mobile-friendly email campaign in today’s world. You are going to lose a lot of your audience if they can’t read your email on their phones.

5.

TRACK THE PERFORMANCE OF YOUR EMAILS AND ALTER ACCORDINGLY The best way to make sure your emails are being read and making the kind of impact you desire is to consistently monitor the analytics,

and see what your readers are actually clicking on and what elements are most popular with your contacts. Going forward you can alter different elements of your email campaign such as content, images, graphics, and even smaller elements like your subject line to draw in more clicks from your readers, and cater to what grabs their attention.

You also want to follow a targeted email strategy. The best way to do this is segment your email list based on the data from your CRM and the demographics of your contacts. Different clients are going to be interested in different content. Long-time clients looking to buy a second home or possibly downsize are going to be interested in completely different content than your first-time buyers. A good way to filter your contacts is by looking at which ones are looking to buy or sell, how far along in the process they are, as well as other important information about them.

6.

DON’T SPAM UNDER ANY CIRCUMSTANCES You probably already know that flooding your clients’ emails is big no-no. However, different people have different ideas about what is too much contact. One great way to approach this problem is to ask your clients whether they would prefer weekly, monthly, or occasional emails from you. This way you can cater to each client’s preference.

The emails you send your clients can often be a double-edged sword when it comes to how well they work to bring in business. Following these simple rules will help your emails be as successful as they can possibly be, and will make your contacts much happier with you. So, don’t just send out emails without doing your homework about how to do it right. Your email campaigns can be a powerful tool if you know how to create and utilize them in the right manner.

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