NATIONWIDE & INTERNATIONAL 11-6-23

NATIONWIDE & INTERNATIONAL EDITION

Embracing Smart Homes: Does New Technology Really Increase Home Value?

FEATURED AGENTS

ALYSE TOFFEL & AMANDA BREHM BETH PETERSEN RANDALL CHARMAINE KLAWITER DONNA COTE JOSHUA BLACK LINDA HYDE MARYGRACE LIPAROTO MICHAEL SCHURTER MICHELE SCHULER MARIAN KILPATRICK RACHEL BORG SARA MAAS

Small Yard?

Big Statement: How to Make the Most Out of Micro Outdoor Spaces How to Cut Down on Digital Distractions and Up Your Productivity

COVER STORY

BO PALAZOLA

YGRACE LIPAROTO

Marygrace serves Washtenaw, Wayne,RACHEL BORG SARA MAAS MICHAEL SCHURTER - OTTAWA REAL ESTATE BROKER MICHELE SCHULER Livingston, and Monroe County as Rachel Borg is a successful realtor on their social media posts. I congratuWhen C-suite executives and high-tech individuals play a crucial role in enabling In the heart ofmyself, northwestern Wisconsin, Chambe At one point in his life, Michael Schurter heof insists.

“AsBroker a real estate investor because her uncompromising comlate them on things that are going on in an Associate Real Estate with professionals relocate to Seattle, they turn me to deliver the utmost quality experience 38 42 41 45 37 But thought he wanted to be an attorney.

I take pride in knowing that the professionals there’s a dynamo named Sara Maas with junior h their lives. Buying a home is a big deal, to Michele Schuler to help themmitment find their to meeting the needs of her for my clients,” she acknowledges. after completing a B.A. in Law at Carleton I Sale refer my clients to have been tested RE/MAX Home Services.

Her a passion for through her community and for the a key part of their lives. I just make sure perfect home. She speaks their clients. language. “I am always willing to go University and applying to law schools, In hethe last 18 years, the formerabove working withfor memy in my own ventures.”

Beyond people lives has helped transAccording to she Michele, the outstandfinance andhave beyond clients,” shewhose I check in with them and see how things networking efforts resulted in a home saw first-hand what life as a lawyer would thata Realogics Sotheby’s professional for Microsoft andsays. self-proSara fin form, onesupport at time. Sara’s real “I recently had a client who hading to are going.” marketing provides fessed data geek has developed leave a sterling look like and did a professional abouthas a her special relationship with one Living aMichael closing also to clean home forInternational’s a estate odyssey started with ateam nudge from database of over 12,000 connections, also her a key competitive advanas one of Puget Sound’s top face. “Nobody looks forward to having reputation an of Ottawa’s top-rated builders that offers allowsrecognized him final walk-through.

I went with her and She does drone photography and video ities lik her mom, who her potential. tage.meet “They possess an extensive global relocation specialists. appointment with a lawyer,” he concluded. his listing talents and buyers fueled byHerapast experience business bolstering 95% helped to hershowcase sweep floors and wipe down marketing to promote her listings and crebraving “My mom did which property management for presence, is greatly advantageous managing the fast growth of a successful “Nobody has a great day after a call withstartup--and a who arekind looking to move into his Sellers. community cabinets.

That of thing comes natuates fun reels that she posts on Instagram. for We leverage many of their buying and flipping her own ice fish quite a few years and she told me, ‘Sara, repeat andherreferral clients.

Marygrace’s lawyer. I realized that being aLIPAROTO lawyer was not inme.

Findlay Creek.

It’s great relationship that’s marketing MICHELE tools to approach from every properties--positioned perfectly for rally to I always putSCHULER the arelationship “I have been getting a lot of action offand of her MARYGRACE MICHAEL SCHURTER RACHEL BORG SARA MAAS I feel like you should get your real estate a good fit for me.” So, he decided to takesuccess what knew mutually beneficial all involved parties.

After working possible angle,” she explains. Those tools inhereal estate.

Since she got her first.”

Perhapsto that’s why her her clients that,” she says. “I believe it’s really helped robust digital footprint helps conlife.

Lo license,’” Sara recalls.

Initially hesitant, include social media, print publications, license in 2005, brokered over about the law, combine it with his extensive digital mediashe has with eQ Homes transactions, Schurter became rave abouton hermultiple willingness to do whatme boost my business.” plans.

S Sara took the plunge and never looked and targeted online advertising, as well as $500 million in real estate sales and has expertise, and pursue a career in real estate.

And that’s average a trusted in a than sea other Area Realtors. sistently 60thanOttawa annual everpartner ismore necessary, andofmore 80% of powerful exposure to themy 100class Sotheby’s been consistently recognized among the Top Producers ker’s lic back.

“I took and passed mythe Twin Cities and enjoys spending time exactly what he has done since 2010.

Schurter isbusiness currently listing almost seven million dollars oftop-producing her comes from referrals and repeat business.

Rachel lives in International brokers worldwide—an exclusive netwithin Realogics Sotheby’s International Realty. transactions. test at very Inbeginning 2017,” pre-construction and move-in ready forthe eQMichele.

Homes inaddition, on only theofnorth shore sampling restaurants and soaking expand up work homes that includes Realogics

tually o sheMinneapolis, says. “Andoffers I’veandone it avidly ever As a real estate broker at Royal LePage Performance Pathways South development.

Michele’s clients seek hertheir out again and again for for her dataSotheby’s International exclusive partnership Rachel works EXP Realty in Minnethe culture.

Her dog, a rescued Yorkie-Chihuahua mix, reveals.

Realty in Ottawa, Ontario, Schurter leads adriven teamapproach, of experideep understanding theislocal market, of with top-tier publications, the Puget since. Ilocal absolutely loveincluding it.” sota, of and a member the Pemberton Homes Team, is extremely active and keeps her busy. expert analysis andclients emerging trends, Sound Business Journal “Home of the Day.” enced, tech-savvy agents that sell residential real estateofincurrent “My reach out authento after their transactions properti which happens to me be for theyears top team at the agency.

She tic, transparent style, andare the completed,” white glove, turnkey service Ottawa, and in various communities throughout Ontario. he says confidently.Based “IPaul enjoy being serves the entire Minneapolis-St. area butcharming istheir also town Her biggest goal forWis., the future get to spirit. the point in the of Spooner, Sara is toneurial “My hu In her free time, Michele loves traveling, hiking, and they’ve come to expect. “We prioritize personalized interThe properties are marketed through their website and go-to contact forineverything realspending estate.”

Because offamily the licensed Wisconsin, sells homes on theconwest where she is her supported by referrals.

“I want to prop covers a sprawling territory that spans a 75-mile100% radius investment rental time with and friends, especially actions and always advocate for our client’s needs. Our and on social media (Facebook, YouTube Instagram, contact with his clients and his network ofbeen accessible, side of the neighboring state.

She has in While real a nameherfor myself,” she saysning withona opening smile. Ifup a p partner, two daughters, and beloved build dog Frankie, focus goesTikTok) beyond merestant transactions; it’s about fostering from her office. she operates solo, her influutilizing high-quality photography and professionally procompetent he estimates that atBernedoodle. least 60% of adorable minireaches Currently, diligently estateprofessionals, for their almost seven years now; “My volume has wide. sheshe’s continues above and beyond for aher clients shop meaningful connections, comprehending requireence far and Her secret?going An impressive create one-stop assessing and optimizing her client portfolio to determine ensuring their satisfaction, and earning theiryear trust. duced videos that are far superior to thements, run-of-the-mill his business is generated bythat repeat andbeen referral customers. increased every I have in the business,” and putting relationships firstand it is just a matter of time 60 to 70 percent of her business stems from repeat the individuals she can serve most effectively, whether encourages themshe to return and recommend content and virtual tours most home buyersThis are approach accustomed declared. before she becomes a household nameSara’s in reallove estatefor cir-real es referral “I get referrals from other they reside withinclientele. or outside her Theconstantly expanus, confident that we will extend the same exceptional to. “We produce a massive amount of digital content to In his spare time, he enjoys traveling, home renovations,local market. cles in the Twin Cities. sive Sotheby’s International Realty network care to their loved ones and friends,” she notes. love real estate,” she s agents whoa I’ve worked withprovides in the her past,” she shares. keep in contact with our clients,” he noted. “By the time and spending time with family.

He is also distance In her previous life,his Rachel was a unique preschool teacher and clients to hundreds of with the ability to maintain connect I’m very driven. It’s no How does she this remarkable client loyalty? we meet with them, most of our clients have seen videos, runner and has recently competed in the 2023 Ottawa Army the need branch outother and help people in a different In addition to serving clients infelt Mercer Island,toBellevue, markets worldwide.

Without a doubt, she anticI feel very fortunate th It’s all about community involvement and networking. virtual tours, and staged photos of the property they are Run half-marathon.

Hethe gives back tomaking his local community way. So she left comfort a consistent paycheck in response to future Medina, Seattle, and Kirkland, Michele also brokers deals ipatesof further adjustments Sara believes in making her presence felt, whether it’s on Bainbridge Island, where shewith owned a home for forthe over a market fluctuations, a process she in regularly. theRoyal uncertainty and unpredictability of engages interested in.” through his benefits support of LePage Shelter Foundation decade. This year, she’s and on track to close between $75-80 dynamic, ever-changing nature of thechamber business suits through local events or even bell real estate commission.

“ItThe took me about three months participating in the Ottawa Big Brothers Big sponsorships, Sisters million in sales with an 85% repeat and referral rate. She Michele just fine. “I love that every transaction is differringing forIthe getHomes my license,” sheOFF recalls, “but once did,Salvation I took Army. “Being able to help peoWhat makes Michael Schurter unique is his approach to AnnualtoeQ BIG TEE golf tournament. credits much of her success to the exceptional team she ent,” she remarks. “You can never really master the art of leap into real Marta estate.” She regrets makthe profession. He views himself as more than an her Clientthe plenocreates aabout lot of networking,” says. works with,just including Services Director real has estate.

It’s an ongoing education.

You haveshe to coningonin the career move, as there certain things about agent; he is an accomplished real estateRodriguez. consultant.

In achieve Investing real involves riskare Schurter enjoys “I couldn’t this my own.estate Numerous stantly beand on your toes, and I love that challenge.” working in real estatethat thatprocess she really “It’sisso cool not-so-secret weapon. With a addition to families purchasing single-family homes, he guiding his clients through to loves. themedia reward at Sara’s the Social to have areached career my sphere and community has many clients that are real estate investors looking for Schuler end. “Ican love being a partwhere ofat that large happy moment inpresence somestrong online and captivating virtual tours, she Michele be 206-992-2013 (mobile) or are 425-800-0310 constantly expanding,” she says.

“I make many connec-shine. In terms of volume, Sara’s properties to develop for rental income, or or to by purchase, one’s life,” he admits.

“I am always learning and improving ensures her listings email at michele@theschulerteam.com or her Website or Facebook or App tions and many newachieve people the every I feel flip, and sell. He can assist in these ventures because he my strategies to meet ensuresomy clients bestyear. possible track record is nothing short of impressive. Yet it’s not like that’s that unique to this industry.” has established relationships with mortgage experts, conoutcomes.

We’vesomething been lucky.

Weis have annumbers amazing network more about the that drive her; it’s the For joy of guiding cli-Rachel Borg, tractors, lawyers, and interior designers with vast amounts of partners and amazing clients. We’ll just keep doing what call 612-500-2520 ents through this pivotal journey.

“I love being able to or email Copyright Top Agent Magazine keeps in contact we withwant her clients by connecting with of experience. Most importantly he lives the real estate we’re She doing.

Ultimately, to become the known help people,” she enthuses, “to make that process seamrachel.borg@teampemberton.com thempeople on social media. can “I follow themthey andneed comment investing life himself and is able to share his experiname that in Ottawa call when real less as much as possible for people.” She is active in ences with his clients. “I have someone for everything,” estate information or advice.”

eness and aintaining rewarding o the area cies of the nspiration

me after a e obtained ansition in e licensed And, as it Universe in and ran

“I enjoy life as a boutique, solo agent,” Marygrace says.

“I work with two (2) administrators, a handyman, and a stager. I take pride in the fact that I can provide an all-inclusive service for all of my clients and respond to their needs — even if and when they are coming in from out of state.”

Marygrace thrives on the marketing tools provided by RE/MAX. As a Certified Residential Specialist, and recent attendee of the 2023 NAR Sustainability Summit in Austin, Marygrace constantly pushes the limits of her own expertise, encouraging clients and colleagues alike.

REALTOR Vendors and Real Estate Companies— Get Nationwide & International exposure! http://micheleschuler.com

https://www.facebook.com/micheleschulerteam/

https://app.sir.com/sirmicheleschuler

Marygrace brings her world class service and global experience to her local community, serving as the Old her local chamber of commerce and served as presiFor fur West End Association Liaison of Ann Arbor.

Copyright Top Agent Magazine dent of the Washburn County Economic Development

Top Agent Magazine is seen by “During the pandemic, we began organizing weekly Real and Brokers food trucks for our Estate community,” Agents she recalls. “I organize, schedule, and coordinate with the neighborhood. in every U.S. city and Internationally!

We’ve decided to maintain the tradition indefinitely,

please email

For more information about Michael Schurter, please call 613-238-2801, Corporation. Sara also lends her support to numeremail Michael.Schurter@royallepage.ca or visit SchurterandAssociates.ca ous community events, and is a sponsor of the local

Banker in erfect her izing proation, and er career, al: “I’m a lients gets

https://www.realtor.com/realestateagents/6189a7bc670b47faf5fd2d7d

http://linkedin.com/in/joshuablack

www.

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as it brings joy and a sense of belonging during such an unprecedented time. The opportunity to meet with contact your neighbors each week Please has helped everyone feel connected and grounded — it’s an opportunity to show mag@topagentmagazine.com admiration for our community in my own backyard.”

or call 310-734-1440 for

mation about Marygrace Liparoto, Top Agent Magazine 74 or email marygraceliparoto@gmail.com

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Embracing Smart Homes:

Does New Technology Really Increase Home Value?

Technology and innovation move at a lightning-fast clip, so it can be hard to keep up with all the smart-home trends sweeping the market at a given time. From smart thermostats to security systems accessed through an app on your phone—there are endless options to customize and update your home for the modern era. But which, if any, of these smart home products add 4

value to property in a significant, worthwhile capacity? Especially with new generations of the same products released in quick succession, it can be hard to determine whether it’s worth it to take the plunge. With that in mind, we’ve conducted a deep-dive into the smart home options out there that make the most sense for your bottom line and real estate investments.

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Smart home amenities range in price and return.

There are certain smart home products that won’t break the bank while still adding lovely touches and time-saving features to your space. For instance, a smart thermostat may not run more than a few hundred dollars, but it can take so much of the guesswork and analog nuisance out of programming your home’s internal environment. That said, buyers selling properties with mid-range amenities like this can’t expect a windfall in return. While smart home features can certainly lure buyers and give the sense that a home is attractively modern (and thus move-in ready), it doesn’t mean that you’ll be reaping a sizable monetary reward for your foresight. Conversely, this reality doesn’t mean those smart options

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are without value entirely; it just means that the value of smart home options may be apparent in a different capacity, like luring a particular buyer or creating a desirable, sleek image for a property headed to market.

On the other hand, larger scale smart home amenities that are being left behind for the buyer—like a smart refrigerator or wired sound throughout the property—may be able to lure particular buyers who value high-end details. While it can be difficult to state definitively the value of smart home options, the rule tends to be that the more you put in, the higher the likelihood you’ll reap the investment you sow. Focus your smart home options on home appliances first, then work your way toward security, thermostat, and entertainment options.

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Smart home amenities capture the attention of buyers

Agents must know how to pitch the value of smart home options

Even if you have mostly opted for small or mid-range smart home options, you can still benefit from their presence in a property—even if they don’t inflate your bottom line as a result. Smart home amenities have the power to focus the attention of buyers, sending a clear signal that the previous owners were tech-forward and made an effort to upgrade the property for the contemporary era. Millennial or Gen Z buyers especially value these up-to-date modifications, and the presence of these desirable gadgets can create added interest and drive up value naturally. Likewise, featuring these options in listing photography can also drive interest from younger or high-end buyers looking for move-in ready spaces.

Remember that smart home features are relatively fresh to the market. While some new construction properties are equipped with these smart amenities, just as many homes on the market don’t offer these upgrades and modern flairs. This means that many buyers, of all ages even, aren’t familiar with the benefits and perks of these options, let alone how they’re operated. Before you can derive value from a smart home or smart home features, you’ll need to understand a product’s proper usage, cost, and benefits. Do your homework regarding what smart home features can offer in terms time or cost savings, and be able to show prospective buyers how easy these objects are to use, as well. Do both, and you’ll be in proper command of what smart home features can offer buyers and pitch them accordingly.

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BO PALAZOLA Top Agent Magazine

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As the founder of Nest Seekers Colorado and its Managing Director, Top Agent Bo Palazola has quickly become synonymous with Colorado’s luxury real estate market.

Bo Palazola has quickly become synonymous with Colorado’s luxury real estate market. Growing up in Florida, Bo fell in love with the frosty peaks of Breckenridge, where he not only conquered the market but did so without the guiding hand of mentors or the backing of an established team. His self-made journey saw him living out of his car 8 Copyright Top Agent Magazine

in the early days to selling $20 million in his first year. With a record-breaking $220 million in total sales, Bo has truly made his mark and is showing no signs of slowing down. His success stands as a testament to his philosophy of fearless engagement with clients and an unbreakable consistency. As the founder of Nest Seekers Colorado and its Managing Top Agent Magazine

Director, he’s not resting on his laurels, already eyeing expansion into Aspen and Vail, all while nurturing an ambition to dominate the luxury market across the state and beyond.

His distinction in the real estate sector is not just in the monumental sales he’s achieved but in the robust referral

network he’s cultivated, as he always puts client satisfaction first. “Sellers are calling me to list their property because of my marketing,” he says. Bo is adept at not just selling homes but in building a brand so resonant that clients come seeking him out. His strategy involves an unparalleled dedication to presentation. “We roll out the red carpet on every

Bo is already eyeing expansion into Aspen and Vail, all while nurturing an ambition to dominate the luxury market across the state and beyond.

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Bo’s strategy involves an unparalleled dedication to presentation. “We roll out the red carpet on every single property,” he explains. single property,” he explains. This proactive positioning means that by the time potential clients consider entering his market, Bo’s name and face are already a familiar beacon of trust and excellence in a competitive landscape.

Understanding the power of digital marketing, Bo feels his approach isn’t complete without a strong social media 10Copyright Top Agent Magazine

presence. “I’ve sold a $17 million house off a 32-second video on Instagram,” he shares. Proving that the Internet has global power, he’s found buyers for his properties in other countries, including one from South Korea. Yet, Bo’s strategy isn’t solely online. He acknowledges the enduring value of print, especially among the Baby Boomer generation, explaining, “Baby Boomers still love print, and I still Top Agent Magazine

love print.” This blend of old and new school marketing, what he describes as a “hybrid model,” ensures that his listings catch eyes across generations and geographies.

Their brokerage is on Main Street, and they make it a hub of activity, hosting events that contribute to the town’s reputation as a top ski destination and cultural hotspot.

Bo’s involvement with his community goes beyond real estate, as he and his partner, Tom Day, immerse themselves in the vibrant social fabric of Breckenridge. “We sponsor every big event in town,” Bo says. Their key support roles include participating in local happenings like the Breckenridge Film Festival.

Looking toward the next few years, expansion is the name of the game. With ambitions to elevate his brand’s presence in key luxury ski resort markets across the Western United States, Bo is strategically steering the ship towards new horizons in Vail, Aspen, and beyond.

His personal stake in each new market

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fortifies his role as a founder, bringing Nest Seekers’ powerful, tech-savvy luxury brand to untapped territories. “It’s an amazing opportunity to grow the brands right now,” he says, emphasizing the comprehensive luxury experience they offer,

from yachts to private jets and art. Wherever his journey takes him, Bo leans into the world of real estate with a fervor to not only excel in his own career but to inspire and aid fellow agents in realizing their potential within this high-stakes industry.

For more information about Bo Palazola, please call 850-687-0700, email bo@nestseekers.com /www.instagram.com/breckrealty/ or visit his Instagram:https:/ @breckrealty

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4 Reasons Why Multitasking Can Actually Derail Your Day Common wisdom dictates that a master multitasker is likely to garner the most success. After all, doesn’t juggling multiple projects at once mean you’ll work faster than if you took each one as it came? While multitasking is often cited as a desirable skill—and surely serves its purpose now and again—studies show that a mere 2% of individuals can actually multitask effectively. Meanwhile, the remaining 98% might be doing more harm than good by trying Top Agent Magazine

to tackle too much at once. Take a look below at some little-known facts about the risky side of waging a routine built on multitasking.

1. Multitasking decreases productivity While multitasking gives us the illusion of completing two tasks at once, it actually means

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our focus and productivity is split. In other words, switching back and forth between two activities doesn’t mean they’ll each be completed sooner; it means that you’re getting half-as-much complete as you would if you focused on a singular task. Multitasking fatigues your brain, elicits stress, and make you less efficient in retaining new information.

2. Multitasking is actually addictive While watching TV or taking a walk, have you ever noticed the impulse to check your smartphone or scroll through your social media feed? Even though we think about multitasking as a workplace skill, it’s also an addictive form of mental stimulation. By satiating our need for distraction with constant check-ins online, we become accustomed to frequent breaks in our focus, training us to crave updates, messages, and push notifications—we even hit refresh when we’ve checked in five minutes prior! This negative habit-building makes it difficult to complete sustained bouts of concentration.

3. Multitasking has negative physical side effects Studies show that those who juggle multiple focus-intensive activities actually show spikes in cortisol, a stress hormone. Likewise, frequent multitaskers display symptoms of sleep deprivation: fatigue, disorientation, and lack of focus. Studies in Europe have recently 14

discovered that those who consistently multitask may actually show decreases in empathy and emotional control. What’s more, a constant sense of anticipation—readying to switch from one task to another, or persistently checking for e-mail updates—can potentially cause a decrease in overall IQ.

4. Multitasking breeds mistakes When our attention is split between tasks, it’s difficult to perceive and retain detail-oriented information. Because of this, mistakes—typos, clerical errors, mislabeled documents, and the like—occur with greater frequency. We’re in such a hurry to complete a portion of a task and switch to the next project that we lose sight of prompts, deadlines, and tying up loose ends. This means multitaskers are far more likely to overlook a glaring error than an individual who is devoting 100% of their attention to the task at hand.

Now that we understand some of the dangers of multitasking, what can we do about it? While our tech-driven day-to-day might make focusing on a singular task a difficult endeavor, it’s the surest way to produce efficient, error-free work—while cutting down on stress, fatigue, and miscommunication.

Try approaching your tasks for the day with a clear-cut schedule, moving one task at a time down your to-do list. This approach can eliminate some of the inefficiency inherent in multitasking and make for your most productive work routine yet.

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ALYSE TOFFEL & AMANDA BREHM Top Agent Magazine

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ALYSE TOFFEL & AMANDA BREHM

Nearly seven years ago, Alyse Toffel decided to follow her dreams and pursue a career in real estate.

After the birth of her first daughter, she took her maternity leave to tackle real estate school. Today, alongside her sister Amanda, she manages a thriving real estate enterprise in New York and Pennsylvania that’s growing by leaps and bounds. The Property Sisters of the Hudson Valley (as they are known professionally) are projected to sell about 90 homes this year in Upstate New York (Middletown, Newburgh, Port Jervis), and Eastern Pennsylvania (Lake Ariel, Milford, Dingman’s Ferry), and do about $20 million in volume.

can is only a touch of what we offer. We complement, motivate, and support one another. Together we make a great team.”

The Sisters have a simple business philosophy.

“Do everything with an open heart,” says Alyse.

“We understand that buying and selling a home is the biggest transaction of someone’s life, so we are dedicated and available to them nearly seven days a week. It’s also important to understand their why and get a full picture of what they are looking for. We

“I don’t know what I would do without Amanda,” Alyse admits. ”We both got into real estate at about the same time but weren’t working together. During Covid, we were working alongside one another in quarantine as our children played and decided to join forces where our clients can get a level of service that can’t be matched. Amanda’s attention to detail and my bubbly personality combined with a drive to do the best we 16

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want this to be a unique, smooth, stress-free, and exciting experience. We love gaining new friends and building new relationships.”

Living an hour and a half away from New York City makes their area a perfect location for commuters, vacationers, and weekend getaways. The majority of their clients come from word-of-mouth referrals, marketing, and people looking to move to the “country.” When they are not busy servicing clients Amanda and Alyse enjoy spending time with their family and children, sharing gardening secrets with one another, and eating. “This might sound silly but our careers give us a purpose,” Alyse says “We can make a difference in someone’s life that provides excitement, what’s better than that?! We can do this all while providing for our families and giving our children some of the things we might not have had growing up” Alyse now has 3 girls including a newborn and Amanda has her son Charlie. “We have managed to make it work,” she says They owe a lot to their family and supportive partners for helping them reach success.

Alyse and Amanda love supporting the community.

Sponsoring their children’s sports, going to the local Football games, and donating when needed are some ways they show their love. “We are so proud of what we have been building together and look forward to sharing what we have learned with others who may want a career in real estate. This is a tough career with lots of highs and lows, so empowering others and giving our support when needed is very important. We appreciate all the love and support over the years and the people who believe in us. We are grateful and count our blessings to be doing what we love with such wonderful people. Property Sisters is not only a catchy name, it symbolizes strength in us as moms, entrepreneurs, and family. If we can do it, you can, too.” Lastly Alyse expressed to us, “I’ve always dreamed of being featured in this magazine and it’s now become a reality.” This is just the beginning of all these girls are about to do. Stay Tuned.

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For more information about Alyse Toffel please call 518-491-2585, email alysetoffel@gmail.com https://www.facebook.com/PropertySistersOfTheHudsonValley?mibextid=LQQJ4d or visit their Facebook page Copyright Top Agent Magazine 17

My Crystal Ball:

You CAN Predict You’ll Be Successful Selling Real Estate ►Carla Cross, CRB, MA

You can predict if you’ll be successful in real estate. It’s not what you think, either.

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Grab the best business start-up plan you can find and start the plan. Find someone to coach you to the plan.

What New Agents Expect From my survey of hundreds of agents under three months in the business, I found that more than 1/2 of them expected a sale the first month of the business.

What does that mean? When do they have to start looking for leads? That first week in the business! Yet, how many new agents start lead generating even in the first month? How long have you been in the business?

When did you start lead generating on purpose? Or, have you started? That’s why my book, Up and Running in 30 Days, now in its 6th edition, has you lead generating in week one. It’s your assurance plan you will get a sale fast and will stay in the business.

Expecting ‘Dumb Luck’ to Carry You to Success Inevitably, there is a new agent who has an Aunt Martha in his back pocket. That is, Aunt Martha wants to buy a home, and has told nephew Tommy she’ll wait until he gets his license to purchase from him. Ca-ching. Dumb luck. Tommy concludes that’s how the business goes. You just wait for someone to find you and Top Agent Magazine

sell them a home. We know that’s not the norm, though.

Unfortunately, Tommy’s going to wait a long time for that next transaction! The ‘dumb luck’ approach to the business results in low results. Since the ‘dumb luck’ agent isn’t doing a business start-up plan, we have no way of predicting results, because we can’t measure businessproducing activities. We can only measure other ‘dumb luck’ agent incomes. That’s way too late to actively coach–or to terminate with purpose.

Your Manager Could be a ‘Dumb Luck’ Manager– Pardon the Expression…

Dumb luck managers just look at results; sales and listings sold. So, they are not aware that agents may be failing for months. If new agents expect to make a sale in month one, how many months do you think it takes for them to get dis enheartened? 2-3? Not long. So, once new agents are mentally and emotionally out of the business, they will resist any help from managers. They’ve decided they can’t make it in the business. They’ll stay awhile, though, for ‘dumb luck’ transactions.

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Are You Lead Generating on Purpose?

Are you working a specific, prioritized lead generating plan? Is it made up of prioritized lead generating activities? Does it have ratios of activities to results, so the new agent knows whether he is on track to his goals?

Here are my activity ratios from Up and Running that will result in 8-12 transactions the first year in the business: • 20 contacts to get one buyer or seller lead • 8 times of putting people in the car to sell someone a home • 3 listing appointments to gain one marketable listing

• 80% of listings sell • 80% of transactions close What are the ratios in your office? Do you know? Do you know the work it takes to consistently generate the income you want to generate? Or, are you counting on ‘dumb luck’?

Best Advice to Create your Assurance Plan Grab the best business start-up plan you can find and start the plan. Find someone to coach you to the plan. Analyze your numbers frequently. You’ll stay on track AND assure your success.

https://carla-cross.com In the real estate business for over 3 decades, Carla Cross is an international speaker, trainer, and coach for real estate. She specializes in career development, business planning, leadership, and instructor development.

She’s won numerous sales and leadership awards in each area, including being named as a National Realtor Educator of the Year. A popular international speaker, Carla has spoken on leadership and training topics for 16 years at national Realtor conventions.

Author of eight books on real estate sales, her wildly popular book, Up and Running in 30 Days, is used by hundreds of thousands of new agents internationally to start their careers right.

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mag@TopAgentMagazine.com http://www.TopAgentMagazine.com

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MARIAN KILPATRICK

Five years ago, Marian Kilpatrick and her husband made a life-altering choice to relocate from the bustling streets of New York City to the enchanting city of Charleston. With a career spanning over three decades in the fashion industry, her city slicker roots ran deep. “I was one of those quintessential New Yorkers who couldn’t fathom living anywhere else,” she reminisces, “transitioning out was a unique challenge, but once we landed in Charleston we were immediately smitten.”

For the first half-year in her new surroundings, Marian commuted back and forth to New York to sustain her fashion career, working with the likes of Tommy Hilfiger, Converse by John Varvatos, Nike, and Tumi. During this time, she eventually crossed paths with a real estate agent who would profoundly alter her trajectory.

“I had an exceptional experience with the agent who sold us our house and remained close to her,” Marian recounts. “We had several conversations about connecting more deeply with the 22

city, and she said, ‘Why not get your real estate license?’ That was the turning point.”

With a background in sales, a keen eye for aesthetics, and a newfound zeal for real estate, Marian launched her second career. Today, she proudly stands as a solo real estate agent for Carolina One Real Estate in Charleston, South Carolina, with a primary focus on three locations: Mount Pleasant, Charleston, and the adjacent islands. “I’m fortunate that I found an agency that can handle everything in house. It lets me stay on top of marketing and set myself up with the best lenders and mortgage opportunities for my clients, and frees me up to focus on their needs and desires. Helping people accomplish more than they thought possible is super gratifying.”

By keeping her clients at the forefront of her enterprise, Marian has been able to establish a book of business that is over seventy-five percent repeat and referral clients, bolstering Top Agent Magazine

an annual volume that sits between $8 and $10 million. “I’m really starting to hit my stride,” she exudes. “My very first client invited me to their house for Thanksgiving dinner, and I made that experience a cornerstone of my business. The greatest compliment I receive is when a client becomes a dear friend or invites me to a family event!”

Marian Kilpatrick is excited to be the author of her own proverbial playbook. She is charting a career that’s characterized by gradual transition, organic growth, and an intimate connection with her clients and community. She regularly volunteers with the Ronald McDonald house, and seizes every opportunity to explore Charleston with her husband and Chesapeake Bay Retriever. “We support anything and everything that involves dogs – it keeps us out there, and our boy Frankie makes sure we discover every nook and cranny of this city!”

For Marian Kilpatrick, real estate transcends property transactions; it’s about cultivating enduring relationships, enriching the community, and embracing the charm of Charleston, one fashionable residence at a time.

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To get in touch with Marian Kilpatrick, please call 843-633-1164 or email Marian.kilpatrick@carolinaone.com

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Small Yard? Big Statement: How to Make the Most Out of Micro Outdoor Spaces When house-hunters compile their lists of musthave home items, a dreamy backyard space is often near the top. After all, who doesn’t want an outdoor oasis of their very own? From summer barbecues to open space for your dog to frolic— everyone has their own aspirations when it comes to creating the perfect backyard paradise. But as homebuyers seek properties deeper within city limits, and Millennials opt for properties with 24

urban amenities and access, home-connected outdoor spaces are becoming a bit smaller in stature.

Of course, size isn’t everything when it comes to outdoor space. Even balconies, rear patios, and ultra-tiny yards can provide homebuyers with the outdoor reprieve they crave—even on a smaller scale. For a few ideas that can help you envision all the possibilities of a micro outdoor space, read on for inspiration.

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Think vertically.

When space is at a premium, think up instead of out. In other words, make the most of small spaces by capitalizing on your backyard, balcony, or patio’s overhead height. Mood-setting string lights, hanging pocket or wall gardens, floating shelves, and modern overhead hangings can create a sense of privacy and luxury without cluttering the square footage on the ground.

Soothing sounds set the mood.

Upgrade the look of structural components.

Not in love with your patio pavers? Don’t have the sweetest view off your balcony? Whatever your small backyard living space gripe may be, there’s always a solution if you go back to the basics. Consider the structural components of your outdoor space that you aren’t in love with and there’s likely an affordable, eye-pleasing solution. For instance, plenty of home goods Top Agent Magazine

retailers make a variety of punchy or luxe outdoor rugs that can disguise stained or lackluster outdoor flooring. Power-washing is another great solution for old grime and dirt that’s an eyesore. Don’t have a great view? Planting ivy on bare walls, installing adjustable mood lighting, or hanging planters can create a more inviting ambiance.

While there may not be room for a swimming pool or pond in a micro yard or balcony, you can still bring the calming presence of water to your outdoor oasis. Fountains run the gamut in sizing and price, making this amenity an easy acquisition. What’s more, a running fountain not only adds a soothing sound to your space, but it also helps drown out noise from the street or the neighbors—making your space entirely your own and stress-free.

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Don’t compromise on your culinary dreams.

If you love to entertain in outdoor spaces or relish the chance to man the grill—small outdoor spaces don’t have to trip you up. Grill options (both propane and charcoal) come in a range of sizes, many of which can be outfitted securely to balcony posts or be tucked away and out of sight when out of use. Consider nesting tables or those with a removable leaf to adjust your seating and dining options depending on company.

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Another trick? A small, oscillating fan can keep air flow moving in a small space during grill season—and can be easily affixed to walls or posts, as well.

Don’t let yourself or clients be discouraged by spaces with more limited square footage in outdoor areas. Furniture and design trends have already begun shifting toward providing better small-space options, and at the end of the day, a backyard space is all about providing an area for relaxation. With a few well-placed, strategic choices, you can still have it all.

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BETH PETERSEN RANDALL Beth Petersen Randall of Minneapolis, Minnesota, combines her lifelong passion for beautiful homes with a professionally trained eye for aesthetics and an unwavering dedication to exceptional client service to fuel her real estate business. “My ‘big why’ in life is to create an even bigger life for other people. I have met so many people who have poured themselves into me and made me a better, more enriched person, and I want to pay that forward. Real estate lets me use my knowledge to help others grow – not only to find their ideal home, but to help them build generational wealth for their families.”

Armed with a degree in interior design, Beth initially considered a career in the design industry before finding her calling in real estate, where she could combine her interlocking industry expertise into a packaged service. “I got licensed in Florida in 1997,” she recalls, “and when I moved back home to Minneapolis I was in the mortgage business with my family, so real estate has always been the perfect fit.” Her professional journey has taken her along a path of solo agency working at boutique and national brand brokerages, and in 2020, she took the bold step of launching her own team: The BPR Experience. “We wanted to set ourselves apart in the field, so we chose to focus on the entire experience beyond a single transaction.

We add all the little touches: pop-bys, special events, and long term relationships to live up to our tagline, ‘Real Estate, Only Better.’”

Today in 2023, the team houses two full-time agents and two referral agents who combine to sell over fifty houses each year, averaging $25 million in annual volume. “We do a little bit of everything, and we’re spread throughout the Twin Cities area,” Beth exudes.

“We work in new construction in the suburbs, but we also do plenty of business in the city with condos and period style homes as well.” Beth attributes their wide swathe of geographic territory and organic growth to their steadily blossoming book of business, which is Top Agent Magazine

currently over ninety percent repeat and referral clients.

Beyond marketing to her local territory, Beth has expanded her digital footprint by pairing up with a dedicated marketing and creative director. “Real estate marketing is a constantly expanding frontier,” Beth shares. “We like to explore the next wave on our podcast, ‘Girl Get Your Face Off A Bus Bench.’ It’s a fun way to talk shop and increase our presence.” Beth pairs this cutting edge marketing with a dedication to grassroots networking: she is a constant presence at her local Rotary club, and she regularly renovates and flips distressed houses in both cities.

Looking ahead, Beth (a self proclaimed “Christmas junkie”) is excited to forever decorate her home with flowers and themed ornaments, travel the world with her husband, and continue mentoring young agents to ensure her legacy in the real estate business expands and ripples outward. “I want to run the kind of team where our agents get invited to client’s kid’s birthday parties. That’s the ultimate vote of confidence – as long as we focus on that, we’ll continue to grow and have a positive impact on our community!”

To get in touch with Beth Petersen Randall, please call 612-865-2840 or email beth@thebprexperience.com 27

CHARMAINE KLAWITER Strangely enough, Charmaine Klawiter learned everything she needed to be a successful agent working for a renewable energy company. As a senior vice president, she was responsible for the purchase and procurement of land throughout Canada for her company to use for wind and solar energy. Her scope expanded even further in 2013 when her company began acquiring land in countries like Kenya, Nigeria, and Uzbekistan. “Looking back now, I can see that I’ve always been involved in some kind of real estate,” she says.

Although the two roles seem very different, on closer look it’s clear that the strengths Charmaine acquired in international land procurement actually provided all the building blocks she needed to thrive in real estate.

She perfected her negotiating and project management skills; gained experience analyzing market trends and learning how to value land; developed expertise in understanding regulations and the permitting process; and honed her networking and relationship-building skills—all of which are crucial to completing smooth and seamless real estate transactions.

With all of those talents and pistons firing, Charmaine was able to hit the ground running at Royal LePage Your Community in Keswick, Ontario after she got her license last September. In fact, she was Rookie of the Year for 2022 and played a part in closing more than 18 transactions during the first nine months of 2023.

Another quality that she attributes to her success is her willingness to give 100% to solve the client’s needs, whether they’re involved in a home sale, purchase, or a lease agreement. “I’m not the kind of person who can sit still. My motivation is not about the paycheck. It’s about being able to help people, whatever their situation.”

Charmaine is a big believer in building strong relationships with colleagues, clients, and industry professionals.

Towards that end, she recently formed a strategic partnership with a mortgage broker who works for a local 28

bank. Almost every Friday you can find her in the lobby, meeting the people in the neighborhood who are coming in who might need a mortgage broker or realtor for an upcoming transaction. “I love this business because if I work really hard, I can make a difference. The market is what it is, but it’s up to me to make it work.”

Although Charmaine does take advantage of high-tech platforms like social media, she’s still partial to doing some things the old-fashioned way. “I call clients to check in and see how they’re doing. I carry around my day timer, and I go out and meet the people personally who are looking at my listings.” She serves on the Board of Directors for Peaceful Hearts, a charitable organization that offers a day program for special needs children, youth, and adults to improve their quality of life. In the future, Charmaine wants to grow a team locally that does good work, establishes a solid base of lifelong clients, and continues to give back to the community. “I feel like I jumped in very, very fast. I became a realtor a month before my 51st birthday. For someone to make a career change at this point in their career and love it—it’s a big deal.”

Charmaine can be reached at 905-476-4337 (office) or 416-420-7583 (direct/mobile) or klawitercharmaine@gmail.com or her website

http://www.lakesimcoehomes.com

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SOCIAL MEDIA MISTAKES

Real Estate Agents Must Avoid There is perhaps no greater marketing tool for agents these days than having a large presence on social media, but there is more to social media marketing than just opening an account and gaining followers. A lot of agents forget the social part of social media. It’s all about engagement, but it needs to be the right kind of engagement. This can often be the first impression potential clients or industry peers have of you, so make it count. There is no second chance to make a first impression, and that is especially true for real estate agents. Here’s just a few things you want to avoid.

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1 Using it to Vent

Social Media is a great place to complain and commiserate about things, but save that for your personal page. A real estate transaction is already a stressful ordeal, the last thing anyone wants is someone who seems like they’ll bring a negative energy to the process. Even worse?

Bad mouthing other Realtors® or listings. You’re selling yourself and your skills, so don’t sell anything that shows you in a bad light. Much like marketing a property, everything you put out should be professional and inviting.

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Lack of Consistent Branding

Yes, social media is about social engagement, but it’s also about creating brand recognition. While you don’t want it to be purely promotional, you are running a business, so create a consistent branding across all social media platforms. If you can afford a professional graphic designer to help you out with this, that’s great. But at the very least, have the same profile pic, cover image and highly visible contact information, across the board. And don’t forget to share links to your other accounts, some people prefer different social media applications.

3Not Posting Enough

It’s good to create a schedule of how many times you’ll be posting per day and to pick times when you might have the most engagement.

Don’t over do it, but three posts a day at the right time, tends to be a good goal. There are numerous tools on Facebook, for example, that

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can let you see when interactions are the highest.

Stick to your schedule and adjust accordingly.

It’s also important to not just post your listings.

Be a resource for people who follow your page.

Post community events, or other informative articles that are relevant to home ownership.

Be a page they want to follow even when they aren’t buying or selling a property. They’ll remember you when the time comes.

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Not interacting With Your Followers

It’s called social media for a reason. The more you engage with your followers, the more they see you as a real person, and not just a marketing tool. Not only do you get to know your past clients and potential clients, on Facebook, engagement actually will make your posts seen by more people. So it’s a win/win.

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Not Sharing or Linking to Others

It might not seem like a good idea to not promote the blogs, pages or listings of other people, but it’s not only an excellent way to build goodwill, it will also increase your own presence when they reciprocate. So make a point to share posts and links for local businesses and even the blogs of your peers, if it’s a post that offers valuable insight into an expertise you don’t have. That will encourage them to share your posts and even your listings, which will increase your potential buyer pool. This is another incentive to create your own blog. Unique informative content is always of value, and more likely to be shared than promotional links.

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LINDA HYDE Linda Hyde of Raymond, Wisconsin, combines her gregarious personality with a depth of inherited industry expertise and a penchant for community involvement to fuel her thriving real estate business. “I love meeting new people, hearing their stories, and helping them solve their problems. I used to get in trouble in school all the time for talking too much – now it’s part of my second career. Being able to see that smile on the face of a firsttime home buyer is enough to make me do this for the rest of my life – there’s nothing like it.”

Prior to formally entering real estate, Linda was introduced to the industry by admiring the flashy coattails of a family member. “It all started with a golden blazer,” she recalls. “My great aunt Catherine was a REALTOR® years ago, and no matter where she went on the job, she wore the same overcoat. It left an impression on me because I looked up to her, and my brother used to tease me that I just wanted to copy her!” After raising a family with her husband (who is himself a thirty year veteran of the maintenance and property management field), Linda decided her “golden” opportunity had finally arrived.

In 2016, Linda became an officially licensed REALTOR® and eventually signed on as a solo agent with Legacy Realty. She serves all of southern Wisconsin, with an emphasis on Racine, Waterford, Union Grove, and her hometown of Raymond. While she’s averaged anywhere from $4 million to $7 million in annual volume, Linda claims that 2023 has been her best year so far. “All of the business I’ve gotten this year has been a referral or a repeat client,” she exudes. “That’s the record I’ve always wanted to set! I just talk to clients the way I talk to everybody else, and I make sure they know I’ll always be there to support them no matter how tough things might seem.”

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In addition to supporting her growing book of repeat and referral business, Linda goes to great lengths to bolster her extended community. Through her brokerage, she champions a child every year through the Giving Tree program, and privately she sponsors her son’s softball team and her husband’s Motocross competitions, donates to her hometown PTO, supports the Union Grove Bronco Shooters Club, and funds a team of four golfers each year to compete in her church’s annual tournament. “I’m also a sucker for dogs. I have three right now – one of them was a ‘failed foster’ through Tiny Paws Rescue. I couldn’t give her up after we went through a pregnancy together, and I’ve had such a great experience with them that I keep going back for more!”

When she’s not spending time with her growing family, Linda enjoys working on her garden and connecting with new neighbors. “I spend as much time doing real estate as I can – it just doesn’t feel like work to me.

I’m proud of what I’m able to do, and I wear my Legacy gear every chance I get. I get to be social, solve problems, and introduce new people to this wonderful community!”

For more information about Linda Hyde, please call 262-909-7883 or email hydeonyourside@gmail.com Copyright Top Agent Magazine 31

Laughs!

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DONNA COTE Donna Cote, a solo real estate agent based in Wasilla, Alaska, has spent the last seven years helping people find their dream homes in the Last Frontier.

Her journey into the world of real estate was born out of a desire for stability and a love for people. “I have a degree in Psychology, and I’ve always pursued opportunities to meet different people and understand them more completely.

This is a dream job for me.”

Prior to formally entering real estate, Donna traveled around the state selling advertising. “It all happened sort of by chance,” Donna recalls. “I stumbled upon an article about real estate for a small boutique brokerage, and when I went in to chat with them, I just felt a connection.” After becoming an officially licensed REALTOR®, Donna signed on with Jack White Real Estate and began serving clients from Girdwood to Talkeetna, with a primary focus on Willow. “I’ve had the opportunity to get to know many wonderful people in the Big Lake and Willow communities,” she exudes.

“I do a lot of relocations as well. It helps to be connected with Leading RE, because we can take advantage of their marketing platforms and advertising pipelines.”

This dedication to serving communities near and far has Donna maintaining a book of business that is over sixty-five percent repeat and referral clients.

As her business has steadily grown over the past seven years, Donna emphasizes that her biggest asset is her ability to center her endeavors on individuals. “It’s not just about making a transaction; it’s about building relationships,” she emphasizes. “I’ve worked with clients for years to find the right home for them. Sometimes, that means talking them out of buying a house that doesn’t fit their lifestyle. It’s about finding what they truly want and need.” This level of candor and transparency ensures each and every client – particularly those who need to relocate due to professional or military obligations – immediately seek out her assistance; in some cases, years after their first encounter.

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In addition to aiding her clients and colleagues, Donna goes to great lengths to bolster the greater Wasilla community.

“I am a dog person through and through.

I’ve got Australian Shepherds, and I am always supporting trainers, sponsoring agility events, or promoting those local businesses every chance I get.” She also contributes her time and resources to WASI (the Wasilla Area Seniors Center) by regularly volunteering and sponsoring meals. Donna readily admits that her community engagement rarely (if ever) leads directly to business growth, but she enjoys leading a life that lets her pair global enterprise with local intimacy.

With her position cemented in the industry, Donna finds herself at a crossroads. “I’ve gotten to be about as big as I can handle working solo. I have to decide whether I want to empower new agents and grow a larger team, or continue working at the senior center and dedicating myself to people that way. I think it’s a win-win.”

Whether she continues to grow her business or become even more deeply rooted in her community, Donna’s career is bound to follow a trajectory grounded in compassion and dedication.

For more about Donna Cote, please call 907-242-6957 or email donnacoterealtor@gmail.com 33 Copyright Top Agent Magazine

JOSHUA BLACK One of the best compliments you can give to Joshua Black might be to call him Mr. Consistency. After spending more than two decades working in marketing and private equity, Joshua decided to pursue real estate, a field he has always been passionate about. Now the Deerfield, Illinois resident and parent of six brings his deep knowledge of Chicagoland and marketing expertise to his work as a realtor with the Jane Lee Team. “I feel like the first 40 years of my life were a collection of experiences that put me in a really good spot to be successful in this business,” he says.

Joshua markets his business with a variety of creative methods including email blasts, social media videos, digital brochures, targeted ads, open houses and special events, and more. He prioritizes creating and building long-term relationships over simply completing a business transaction. “I’m very sincere about wanting to make those personal connections. I love helping people solve their problems and meet their goals, and I feel honored to be on their real estate journey with them.”

In addition, he also takes particular pride in his ability to listen deeply to his clients, anticipate their needs, and promptly resolve their questions and concerns.

“Buying a house can be a stressful thing for people, and I’m here to help alleviate that stress. I don’t really feel like I’m in the business of selling houses. I’m in the business of partnering with my clients and ensuring I facilitate a smooth transaction.” In both life and in managing the real estate process, Joshua believes that hard work, consistent effort over time, and maintaining a positive, even-keeled attitude are the keys to success.

“It’s not about the big wins. It’s about the journey every day, and not letting the issues that can get in your way throw you off track.”

In his spare time, Joshua is a health nut whose passion is slowing aging. He works out every day, runs, 34

plays paddle tennis, and enjoys an active lifestyle with his family and two dogs.

During COVID, he ran 13 marathons, and he’s about to release his book on how to improve longevity. He approaches his commitment to anti-aging with the same strategic methodology that he uses to sell real estate. “I look at where I want to be, then work backwards from there. I decide what I need to do consistently when I’m age 90, 80, 70, 60, 50 in order to hit my goal. With real estate, I do the same, staying consistent with my calls and follow-up efforts.

There are some days when I fail, as we all do, but I always come back the next day and try to do better.”

As he looks to the future, Joshua has—naturally--set a new goal for himself to double his sales volume while further expanding his network. “I want to continue to meet awesome people and help them realize whatever dream they have for their home, whether that’s downsizing, upsizing, or rightsizing. I plan to always be the person that clients know they can count on to get them the right answers and do a great job.”

Josh can be reached at 224-515-6436 or email at josh@joshblackrealtor.com or visit the website or LinkedIn

https://www.realtor.com/realestateagents/6189a7bc670b47faf5fd2d7d

http://linkedin.com/in/joshuablack

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Daily Habits That Will Increase Your Mental Strength When it comes to building physical strength, the solutions are obvious, but keeping up your mental strength isn’t as easy as going to the gym. Although physical exercise does help clear your head and relieve stress, there are other things you can do daily that will help your mind be as strong and flexible as your body after a workout. Here’s just a few things you can do to help clear your head and make you more productive.

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DON’T WASTE YOUR BRAIN POWER That might seem obvious, but think about how much mental energy you might use up worrying about negativity or things you have no control over. Instead of focusing on problems, focus on solutions.

This actually take a lot of effort, we’re all conditioned to let worry paralyze us sometimes. Try and catch yourself when you’re 35

wasting time thinking about about past mistakes or current dilemmas you don’t have the power to stop. You really only have so much mental energy, and if you have kids and an especially stressful work situation, that might be even less than normal. Start treating your brain like the precious resource it is. You don’t want to be running on empty when it really matters.

BE MORE POSITIVE Eliminating negative thoughts is essential to increasing your mental strength. Carrying around negativity is like swimming with all of your clothes on. You might be okay at first, but eventually you’ll feel like you can barely stay afloat. Don’t drown in negativity, use positive thoughts as a lifesaver. This doesn’t mean you should ignore things you need to improve, just approach them with solutions rather than beating yourself up. Constant monitoring of this is important since it’s really easy to slide back into negative thinking.

STEP OUTSIDE YOUR COMFORT ZONE A lot of mental energy can go to dealing with anxiety. One way to deal with that is by forcing yourself to try new things and take on new challenges, that you might normally avoid because they make you feel unsure or scared. Challenge yourself daily, even with small things.

This is definitely something that becomes easier with practice. Start small, and in no time you’ll be taking on things you never 36

thought were possible. The simple task of trying something new every day will have you feeling energized and put you on the path to self-growth.

BE SELF-AWARE Your emotions affect everything you do, even if they’re not at the surface. Recognizing and labeling them is key. A lot of the above exercises require selfreflection. It’s okay to have the emotions you have, understanding why and where those emotions come from allows you to focus on dealing with them rather than just wallowing in them. Being self-aware is also about self-care. Know the things that help relax and rejuvenate you. That way you can handle everyday stresses and remain calm even during the most turbulent times.

BE WILLING TO LEARN A lot of people are still hung up on the idea that learning is a boring and tedious process, but you aren’t in junior high anymore. You can find something you’re actually interested in and immerse yourself in it, which engages your mind like nothing else. Whether it’s learning a new technology that will improve your business or something that will make you a more well-rounded person, the learning process keeps you engaged and open to new ideas. A curiosity about the world and new things is something that all mentally strong people have in common.

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MARYGRACE LIPAROTO Ann Arbor, Michigan is celebrated for its prestigious university, world-renowned healthcare, and vibrant communities. In the heart of this dynamic city, Marygrace Liparoto has built her real estate business on a foundation of sustainability, commitment to client satisfaction, and unrivaled dedication to her home state.

“My motivation is the connection I make with others, and the opportunity to negotiate on their behalf. Diligence concerning the little things, such as responsiveness and availability —while displaying candor and maintaining utmost transparency — makes real estate a rewarding experience. Whether relocating physicians to the area or teaching first-time home buyers the intricacies of the purchasing process, therein lies tremendous inspiration for achievement.”

Marygrace’s introduction to the industry came after a two-decade career at Northwest Airlines, as she obtained her real estate license during a tumultuous transition in 2002. “I was coping with divorce and became licensed to earn the commission for my next house. And, as it turned out, I had a knack for the industry! The Universe delivered something unexpected, so I jumped in and ran with it.”

Following her introduction with Coldwell Banker in 2003, Marygrace embarked on a journey to perfect her craft: establishing marketing efforts by prioritizing professional photography, consistent communication, and quarterly newsletters. As a supplement to her career, Marygrace details her dedication to curb-appeal: “I’m a passionate gardener and ensure each of my clients gets something seasonal from my private garden.”

Marygrace serves Washtenaw, Wayne, Livingston, and Monroe County as an Associate Real Estate Broker with RE/MAX Home Sale Services. Her networking efforts have resulted in a database of over 12,000 connections, fueled by a business bolstering 95% repeat and referral clients. Marygrace’s robust digital footprint helps her consistently average more than 60 annual transactions.

“I enjoy life as a boutique, solo agent,” Marygrace says.

“I work with two (2) administrators, a handyman, and a stager. I take pride in the fact that I can provide an all-inclusive service for all of my clients and respond to their needs — even if and when they are coming in from out of state.”

Marygrace thrives on the marketing tools provided by RE/MAX. As a Certified Residential Specialist, and recent attendee of the 2023 NAR Sustainability Summit in Austin, Marygrace constantly pushes the limits of her own expertise, encouraging clients and colleagues alike.

Marygrace brings her world class service and global experience to her local community, serving as the Old West End Association Liaison of Ann Arbor.

“During the pandemic, we began organizing weekly food trucks for our community,” she recalls. “I organize, schedule, and coordinate with the neighborhood.

We’ve decided to maintain the tradition indefinitely, as it brings joy and a sense of belonging during such an unprecedented time. The opportunity to meet with your neighbors each week has helped everyone feel connected and grounded — it’s an opportunity to show admiration for our community in my own backyard.”

For more information about Marygrace Liparoto, please call (734) 497- 6774 or email marygraceliparoto@gmail.com

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MICHAEL SCHURTER - OTTAWA REAL ESTATE BROKER At one point in his life, Michael Schurter thought he wanted to be an attorney. But after completing a B.A. in Law at Carleton University and applying to law schools, he saw first-hand what life as a lawyer would look like and did a professional aboutface. “Nobody looks forward to having an appointment with a lawyer,” he concluded.

“Nobody has a great day after a call with a lawyer. I realized that being a lawyer was not a good fit for me.” So, he decided to take what he knew about the law, combine it with his extensive digital media expertise, and pursue a career in real estate. And that’s exactly what he has done since 2010.

As a real estate broker at Royal LePage Performance Realty in Ottawa, Ontario, Schurter leads a team of experienced, tech-savvy agents that sell residential real estate in Ottawa, and in various communities throughout Ontario.

The properties are marketed through their website and on social media (Facebook, YouTube Instagram, TikTok) utilizing high-quality photography and professionally produced videos that are far superior to the run-of-the-mill content and virtual tours most home buyers are accustomed to. “We produce a massive amount of digital content to keep in contact with our clients,” he noted. “By the time we meet with them, most of our clients have seen videos, virtual tours, and staged photos of the property they are interested in.”

What makes Michael Schurter unique is his approach to the profession. He views himself as more than just an agent; he is an accomplished real estate consultant. In addition to families purchasing single-family homes, he has many clients that are real estate investors looking for properties to develop for rental income, or to purchase, flip, and sell. He can assist in these ventures because he has established relationships with mortgage experts, contractors, lawyers, and interior designers with vast amounts of experience. Most importantly he lives the real estate investing life himself and is able to share his experiences with his clients. “I have someone for everything,”

he insists. “As a real estate investor myself, I take pride in knowing that the professionals I refer my clients to have been tested through working with me in my own ventures.”

Michael also has a special relationship with one of Ottawa’s top-rated builders that allows him to showcase his listing talents and meet buyers who are looking to move into his community in Findlay Creek. It’s a great relationship that’s mutually beneficial to all involved parties. After working with eQ Homes on multiple transactions, Schurter became a trusted partner in a sea of other Ottawa Area Realtors.

Schurter is currently listing almost seven million dollars of pre-construction and move-in ready homes for eQ Homes in their Pathways South development.

“My clients reach out to me for years after their transactions are completed,” he says confidently. “I enjoy being their go-to contact for everything real estate.” Because of the constant contact with his clients and his network of accessible, competent professionals, he estimates that at least 60% of his business is generated by repeat and referral customers.

In his spare time, he enjoys traveling, home renovations, and spending time with his family. He is also a distance runner and has recently competed in the 2023 Ottawa Army Run half-marathon. He gives back to his local community through his support of the Royal LePage Shelter Foundation and participating in the Ottawa Big Brothers Big Sisters Annual eQ Homes BIG TEE OFF golf tournament.

Investing in real estate involves risk and Schurter enjoys guiding his clients through that process to the reward at the end. “I love being a part of that large happy moment in someone’s life,” he admits. “I am always learning and improving my strategies to ensure my clients achieve the best possible outcomes. We’ve been lucky. We have an amazing network of partners and amazing clients. We’ll just keep doing what we’re doing. Ultimately, we want to become the known name that people in Ottawa can call when they need real estate information or advice.”

For more information about Michael Schurter, please call 613-238-2801, email Michael.Schurter@royallepage.ca or visit SchurterandAssociates.ca https://www.realtor.com/realestateagents/6189a7bc670b47faf5fd2d7d

http://linkedin.com/in/joshuablack

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How to Throw a Client Appreciation Event No One Will Forget Clients are the foundation of any flourishing enterprise, and this is particularly true in real estate—an industry where relationships are central. Demonstrating your gratitude to former and current clientele is a winning way to cultivate your network, while upping your potential referrals and creating face-to-face time with the individuals that make your business tick. Keep in mind a few of the tips below as you stage a client event that will positively impact your brand, while conveying your appreciation to those who have driven your business all year.

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Supersize Your Guest List Inviting former clients to your client appreciation bash is only the first step in crafting your guest list. To really expand your sphere of influence, invite neighbors, local business owners and staff, old friends, family, associates, fellow alumni from your alma mater, and the like. Think of your client appreciation event as a celebration of business bringing people together. Expand your guest list and you’ll create a coveted, in-person opportunity to forge relationships and broaden your reach.

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An appreciation event may be geared toward your clients, but if done correctly it can also provide a fun-filled venue for your employees to enjoy a morale boost.

Consider A Sponsor Client appreciation events shouldn’t skimp on the details, but you don’t want to break the bank, either. To defray the cost of a client appreciation event, consider enlisting local businesses as co-sponsors. Not only does this approach ease the price tag of throwing a party, but it also creates an easy partnership between you and other entrepreneurs—widening your database and making for a memorable and generous event.

ship, or the Super Bowl is coming up quick, tailoring client appreciation events to already-established happenings can create an organic tie-in and boost your attendance numbers in the process. Throw a gingerbread house decorating party during the holiday season, or throw a barbeque during the Fourth of July. Capitalizing on a naturally occurring theme creates the opportunity for comradery between you and your guests.

Apply A Personal Touch

Don’t Forget To Reward Your Employees An appreciation event may be geared toward your clients, but if done correctly it can also provide a fun-filled venue for your employees to enjoy a morale boost, as well.

By encouraging your employees to cut loose at this celebratory event—instead of having them run interference all night—your team will feel appreciated and validated, too.

Theme Your Event Whether the area’s high school sports team has made it to the state champion40

Invitations may seem like a small detail, but they shouldn’t be one-size-fits-all. Consider handwriting some of your invitations for the clients you remember well, or for business associates who you regularly partner with. Personalizing invitations to key players is the surest way to a confirmed RSVP. Cultivating your network of professional connections is an essential part of driving business, and client appreciation events not only create memories between you and your clientele, but also inspire your to step back, reflect, and give thanks to those who keep your business booming.

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MICHELE SCHULER When C-suite executives and high-tech professionals relocate to Seattle, they turn to Michele Schuler to help them find their perfect home. She speaks their language.

In the last 18 years, the former finance professional for Microsoft and self-professed data geek has developed a sterling reputation as one of Puget Sound’s top relocation specialists. Her past experience managing the fast growth of a successful startup--and buying and flipping her own properties--positioned her perfectly for success in real estate. Since she got her license in 2005, she has brokered over $500 million in real estate sales and has been consistently recognized among the Top Producers within Realogics Sotheby’s International Realty.

Michele’s clients seek her out again and again for her datadriven approach, deep understanding of the local market, expert analysis of current and emerging trends, authentic, transparent style, and the white glove, turnkey service they’ve come to expect. “We prioritize personalized interactions and always advocate for our client’s needs. Our focus goes beyond mere transactions; it’s about fostering meaningful connections, comprehending their requirements, ensuring their satisfaction, and earning their trust.

This approach encourages them to return and recommend us, confident that we will extend the same exceptional care to their loved ones and friends,” she notes.

In addition to serving clients in Mercer Island, Bellevue, Medina, Seattle, and Kirkland, Michele also brokers deals on Bainbridge Island, where she owned a home for over a decade. This year, she’s on track to close between $75-80 million in sales with an 85% repeat and referral rate. She credits much of her success to the exceptional team she works with, including her Client Services Director Marta Rodriguez. “I couldn’t achieve this on my own. Numerous

individuals play a crucial role in enabling me to deliver the utmost quality experience for my clients,” she acknowledges.

According to Michele, the outstanding support that Realogics Sotheby’s International’s marketing team provides also offers her a key competitive advantage. “They possess an extensive global presence, which is greatly advantageous for Sellers. We leverage many of their tools to approach marketing from every possible angle,” she explains. Those tools include social media, print publications, and targeted online advertising, as well as powerful exposure to the 100 top-producing Sotheby’s International brokers worldwide—an exclusive network that includes Michele. In addition, only Realogics Sotheby’s International offers an exclusive partnership with top-tier local publications, including the Puget Sound Business Journal “Home of the Day.” In her free time, Michele loves traveling, hiking, and spending time with family and friends, especially her partner, two daughters, and beloved dog Frankie, her adorable mini Bernedoodle. Currently, she’s diligently assessing and optimizing her client portfolio to determine the individuals she can serve most effectively, whether they reside within or outside her local market. The expansive Sotheby’s International Realty network provides her with the unique ability to connect clients to hundreds of other markets worldwide. Without a doubt, she anticipates making further adjustments in response to future market fluctuations, a process she engages in regularly.

The dynamic, ever-changing nature of the business suits Michele just fine. “I love that every transaction is different,” she remarks. “You can never really master the art of real estate. It’s an ongoing education. You have to constantly be on your toes, and I love that challenge.”

Michele Schuler can be reached at 206-992-2013 (mobile) or 425-800-0310 http://micheleschuler.com https://www.facebook.com/micheleschulerteam/ or by email at michele@theschulerteam.com or her Website or Facebook orhttps://app.sir.com/sirmicheleschuler App

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RACHEL BORG Rachel Borg is a successful realtor because of her uncompromising commitment to meeting the needs of her clients. “I am always willing to go above and beyond for my clients,” she says. “I recently had a client who had to leave a closing to clean her home for a final walk-through. I went with her and helped her sweep floors and wipe down cabinets. That kind of thing comes naturally to me. I always put the relationship first.” Perhaps that’s why her clients rave about her willingness to do whatever is necessary, and more than 80% of her business comes from referrals and repeat business.

Rachel works for EXP Realty in Minneapolis, Minnesota, and is a member of the Pemberton Homes Team, which happens to be the top team at the agency. She serves the entire Minneapolis-St. Paul area but is also licensed in Wisconsin, and sells homes on the west side of the neighboring state. She has been in real estate for almost seven years now; “My volume has increased every year that I have been in the business,” she declared.

In her previous life, Rachel was a preschool teacher and felt the need to branch out and help people in a different way. So she left the comfort of a consistent paycheck with benefits for the uncertainty and unpredictability of real estate commission. “It took me about three months to get my license,” she recalls, “but once I did, I took the leap into real estate.” She has no regrets about making the career move, as there are certain things about working in real estate that she really loves. “It’s so cool to have a career where my sphere and community are constantly expanding,” she says. “I make many connections and meet so many new people every year. I feel like that’s something that is unique to this industry.”

She keeps in contact with her clients by connecting with them on social media. “I follow them and comment 42

on their social media posts. I congratulate them on things that are going on in their lives. Buying a home is a big deal, a key part of their lives. I just make sure I check in with them and see how things are going.”

She does drone photography and video marketing to promote her listings and creates fun reels that she posts on Instagram.

“I have been getting a lot of action off of that,” she says. “I believe it’s really helped me boost my business.”

Rachel lives in the Twin Cities and enjoys spending time on the north shore sampling restaurants and soaking up the culture. Her dog, a rescued Yorkie-Chihuahua mix, is extremely active and keeps her busy.

Her biggest goal for the future is to get to the point where she is supported 100% by referrals. “I want to build a name for myself,” she says with a smile. If she continues going above and beyond for her clients and putting relationships first it is just a matter of time before she becomes a household name in real estate circles in the Twin Cities.

For more about Rachel Borg, call 612-500-2520 or email rachel.borg@teampemberton.com

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Take My Word for It:

The Power of Testimonials & Making Word-of-Mouth Count Ratings, reviews, and testimonials are among the most powerful tools an agent or real estate professional has at his or her disposal. Think of it this way: almost all of us go online to get a sense of dining options, film scores, and product reviews. When it comes to real estate pros, people what the same measure of comfort and advice from those who have already experienced your services. The Top Agent Magazine

bottom line is this: testimonials create a relatable emotional appeal to others, while giving potential clients some first-hand insight into your ability to deliver.

With all that in mind, consider the valuable rationale behind testimonials and word-ofmouth attention: how to harness it, and what it can do for you and your business.

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Testimonials and word-ofmouth buzz build your brand If you aren’t displaying positive testimonials and reviews on your social media outlets and website, then you’re missing out on a key opportunity. Those exploring your pages are likely seeking real estate representation, and reviews and testimonials serve as a first-hand glimpse into who you are and what you can do.

If you can, try to tie reviews and testimonials to specific names or social media handles, as you’ll be highlighting the interpersonal component at play. Think of it this way: potential clients are more likely to trust the experiences of past clients than to place blind faith in your pitch, which is crafted to create a sale. Most customers would rather look to the experience of fellow consumers before taking your word for it, sight unseen. Well-place testimonials and personal reviews can bridge the gap when it comes to your brand and the prospective client.

Testimonials and word-ofmouth buzz demonstrate your value compared to others Good agents are a dime a dozen, but top agents stand apart from the pack for a variety of reasons. Chief among those reasons is the ability to differentiate themselves from the norm by highlighting their personalities, their track records, their values. Testimonials and wordof-mouth buzz don’t just focus on whether an experience was good or bad. It dives into the details of personality and consumer relationships. While the qualifications of many agents might be similar, you can stand out by show44

casing stellar reviews and testimonials that shine upon your character and delivery. When pitched by two agents with similar experience and credentials, but only one has the testimonials featuring positive experiences and lasting relationships—wouldn’t you be more inclined to work with the agent who has a proven track record of success?

Do your homework and compile the testimonials that will drive your business At the close of a transaction, consider providing a comment card with room for clients to write a few reflections, or create an e-mail ready online form that makes submitting feedback a breeze. You can also touch base via e-mail and ask politely for a review of their experience with you. Referred or repeat clients are excellent candidates for testimonials, as they will already know your business well, or will likely be happy to contribute their perspective.

If asking for testimonials makes you cringe, you can always incentivize this process in minor ways. For example, you could offer a fun, cost-effective gift certificate in exchange for a testimonial.

Whichever way you gather testimonials that speak to your positive performance, there is no question that these documented first-hand experiences are priceless when it comes to drawing and retaining clients. If you want to inspire interest and build a living brand, there is no better method than by having clients vouch for your working style.

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SARA MAAS In the heart of northwestern Wisconsin, there’s a dynamo named Sara Maas with a passion for her community and for the people whose lives she has helped transform, one home at a time. Sara’s real estate odyssey started with a nudge from her mom, who recognized her potential.

“My mom did property management for quite a few years and she told me, ‘Sara, I feel like you should get your real estate license,’” Sara recalls. Initially hesitant, Sara took the plunge and never looked back. “I took my class and passed my test at the very beginning of 2017,” she says. “And I’ve done it avidly ever since. I absolutely love it.”

Based in the charming town of Spooner, Wis., Sara covers a sprawling territory that spans a 75-mile radius from her office. While she operates solo, her influence reaches far and wide. Her secret? An impressive 60 to 70 percent of her business stems from repeat and referral clientele. “I get referrals constantly from other agents who I’ve worked with in the past,” she shares.

How does she maintain this remarkable client loyalty?

It’s all about community involvement and networking.

Sara believes in making her presence felt, whether it’s through local sponsorships, chamber events or even bell ringing for the Salvation Army. “Being able to help people creates a lot of networking,” she says.

Social media is Sara’s not-so-secret weapon. With a strong online presence and captivating virtual tours, she ensures her listings shine. In terms of volume, Sara’s track record is nothing short of impressive. Yet it’s not the numbers that drive her; it’s the joy of guiding clients through this pivotal journey. “I love being able to help people,” she enthuses, “to make that process seamless as much as possible for people.” She is active in her local chamber of commerce and served as president of the Washburn County Economic Development Corporation. Sara also lends her support to numerous community events, and is a sponsor of the local Top Agent Magazine

Chamber of Commerce and of the town’s junior hockey team.

Beyond the hustle and bustle of real estate, Sara finds solace in the great outdoors.

Living by the lake, she embraces activities like pontooning, golfing and even braving the Wisconsin winters for some ice fishing and snowmobiling. Family and her precious pets are her anchors in life. Looking ahead, Sara has ambitious plans. She’s currently pursuing her broker’s license and enrolling in courses to expand her skill set. “My plan is to eventually open up my own brokerage,” she reveals. Her recent foray into investment properties is a testament to her entrepreneurial spirit. “My husband and I just bought our first investment rental property,” she shares, “and I am planning on opening up a property management company to create a one-stop shop for real estate.”

Sara’s love for real estate shines through. “I absolutely love real estate,” she says. “I’m very passionate about it.

I’m very driven. It’s not always easy, but very rewarding.

I feel very fortunate that I’m able to do this full time.”

For further about Sara Maas please call 218-348-8307 or email sara.miles@cbrealty.com

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How to Cut Down on Digital Distractions

and Up Your Productivity As a real estate professional, staying tethered to your phone and computer are likely par for the course. When your office is on-the-go and you’re fielding round-the-clock questions from clients, it’s only natural that you’ll be drawn to your phone for professional updates. From refreshing your inbox and engaging with clients on social media, to drafting email blasts and coordinating with colleagues by text message— 46

it can feel impossible to untangle yourself from the worldwide web.

As a professional, you may not be able to withdraw from the digital world completely, but there are a few techniques you can use to limit your extraneous digital distractions and streamline the time you spend online. After all, it’s entirely common to faithfully begin one task and then

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get unexpectedly drawn down the digital rabbit hole. To save yourself time and virtual burnout, here are a few ways to unplug, recharge, and make the most of your time online and off.

Focus on one digital task at a time.

While multi-tasking may seem like a sound approach to productivity, this method usually results in surface-level progress across a few tasks, rather than reaching the finish line on any.

Instead of opening multiple tabs and trying to do it all at once, hone in on one digital task at a time. Have emails to return? Allocate an hour to work exclusively on this to-do list item. Need to post a new blog entry? Pencil in a dedicated half hour. If you focus on one task a time and exclusively devote your energy and productivity to it for a set period, you’ll make a far bigger dent in your list of duties for the day.

Give yourself a curfew.

In the real estate business, the hours may seem never-ending, but if you don’t want to slow your productivity with fatigue, you’ve got to set some boundaries. Try setting up a digital curfew for yourself and put your phone away after a certain hour. Devote an hour or two before bedtime to time away from your computer and your phone—read a book, prep your lunch for the next day, or try a round of mindful meditation. Carve out space and time to disconnect from your technology and stick to the habit. By morning, you’ll be refreshed and ready to dive back in.

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Mute social media notifications and create dedicated check-in times instead.

Instead of taking a reactionary approach to social media—waiting for the dings and pings that lure you back to your screen—try muting some of your social media alerts and instead dedicate three timed windows per day to check-in on your timelines and engagement. If you’re constantly interrupted at unexpected intervals when someone likes a post or leaves a comment, your whole workflow can be derailed. Instead, unchain yourself from the instant gratification of responding to every buzz and beep your phone emits. Systematize your professional social media life and you’ll stay organized and on task.

Keep your inbox organized.

While it may take some time and effort to create a sorting system for your email inbox, it can go a long way to limiting distractions and stress. Create folders and an organizational flow and every communication will have a place and a priority.

That way, when you open up your inbox and have to go digging for old emails or exchanges with past clients, you won’t have to waste time sorting or feel overwhelmed by the clutter. If everything has its place, you’ll have an unobstructed, streamlined canvass to conduct business from.

Digital distractions don’t have to derail your day or sap your productivity. Email, internet, social media—all are tools to be commanded. With the right planning, understanding, and consistent execution, you’ll be able to wield the power of each without the downside of distraction.

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