Nationwide & International 2-19-24

NATIONWIDE & INTERNATIONAL EDITION

Establishing Yourself As A

SOCIAL MEDIA EXPERT

WHAT SELLERS WANT FROM YOU

As Their Real Estate Agent

Key Mistakes To Avoid For

A SUCCESSFUL HOME SALE MASTERING TALENT ACQUISITION

In Real Estate

Establishing Yourself as a

LOCAL AREA EXPERT For real estate agents and local business professionals, carving out a reputation as a go-to local expert is invaluable.

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Below are tailored strategies for real estate professionals eager to become their community’s trusted authority.

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Deep Dive into Local Insights

Boost Your Digital Footprint

Gain an intimate understanding of your community’s pulse—its history, cultural nuances, and what makes it tick. Keep abreast of housing trends, economic shifts, and unique local attributes that influence the market.

Craft a compelling online presence with a professional website and active social media channels. Share insights on local happenings, market updates, and valuable content that positions you as the local expert.

Hone Your Specialty Pinpoint a market niche that aligns with your community’s specific needs. Whether it’s a focus on historic homes, luxury properties, or first-time homebuyers, specializing sets you apart.

Forge Local Connections Immerse yourself in the community by attending events, joining local organizations, and engaging in activities that matter to your neighbors. Cultivating relationships with fellow businesses and professionals enhances your network and referral potential.

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Collaborate with Neighborhood Businesses Partner with area businesses and groups for mutual promotion. These partnerships can broaden your visibility and reinforce your community ties.

Commit to Community Service Demonstrate your dedication to your area through volunteering and supporting local causes. Authentic engagement with your community can significantly bolster your personal brand.

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Educate Your Audience

Maintain Cohesive Branding

Offer your expertise through informative content that addresses the local market’s nuances. Publishing guides, articles, or videos can make you the go-to source for real estate advice in your area.

Ensure your branding is consistent across all platforms. A recognizable brand identity makes you easily identifiable and strengthens your market presence.

Stay on the Pulse of Your Community

Leverage Client Success Stories Utilize testimonials from local clients to underscore your impact. Encouraging satisfied clients to share their experiences online can further solidify your reputation.

Engage with Local Media Position yourself as a local real estate authority by contributing to local publications and websites. Offering insights on real estate trends or market forecasts can increase your visibility and credibility.

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Keep informed about local developments, news, and events. Sharing your perspective on how these could affect the local real estate scene showcases your expertise and keeps you relevant.

By diligently applying these strategies, you can establish yourself as the definitive real estate authority in your local market, enhancing both your credibility and your opportunity for growth within the community.

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HAYDEN HALL

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HAYDEN HALL

Hayden Hall cherished a profound dream since the young age of nine—a love for homes that would ultimately shape his destiny. Despite routine relocations growing up, Hayden found excitement in each new home, envisioning spaces, identifying similarities, differences and envisioning how and where their furniture would be placed.

Realty in Granbury, Texas, where he was born and raised. Granbury is famous for its lake and has been named the Best Historic Small Town In America

by USA Today for the third year in a row. Hayden knows this area—the right pricing, the latest listings, the ins and outs, and the buzz around town.

Surrounded by family friends who were real estate agents, he nurtured the dream of becoming one himself. However, his journey took a detour when he began his career with AT&T at eighteen, where he remained for five years. During his time at AT&T he was not only top in sales, but he also managed several locations. Overcoming setbacks, and a temporary detour from his real estate path, Hayden remained focused on his long time dream, he prevailed, determined to fulfill his goals. Recalling his journey, Hayden quit his job, dove right in and he states, “I was either going to sink or swim. I swam.”

Quickly becoming a respected figure in the real estate industry after reacquiring his real estate license in 2021. Hayden is a Realtor® with VYBE 8

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During his childhood, Hayden spent significant time with his Nana and Papa. They had a wild idea to open a summer business endeavor, The Frigid Frog Of Granbury, a shaved ice stand.

Hayden managed and continues as a successful fifteen-year run. The Frigid Frog Of Granbury also received Voted Best Shaved Ice Of Hood County many years in a row. Growing up, this experience gave him valuable lessons in people skills, communication, responsibility, sales, and marketing, which would add to his character and skills as an agent.

Hayden takes his career very seriously, he brings a fun and energetic VYBE to the table. Hayden’s success is built on a pledge to a code of ethics, commitment to excellence, extensive knowledge of the Real Estate industry, dedication and prioritizing his clients’ needs. Hayden is Voted Best Realtor® of Hood County 2022, 2023 and there is no question why.

His integrity has cultivated a strong referral business and earned him the honor of standing as an ambassador for the Granbury Chamber of Commerce. Additionally, Hayden’s trail of five-star reviews is a testament to his exceptional service to clients. Beyond his professional achievements, Hayden actively engages with his community.

He participates in the weekly Rise and Grind event, contributing to community initiatives and sharing local voices. Hayden has an undeniably enduring impact on the Granbury community.

Looking ahead, he envisions a grand future within his Real Estate career. Team up with a trusted and knowledgeable neighborhood partner to make your Real Estate dreams come true. With Hayden, you are choosing an agent that will represent his clients’ with the knowledge and capability set up for success. Hayden channels a unique and carbonated passion for real estate, complemented by his genuine heart and unwavering devotion to his career. From search to sale, Hayden will provide expert advice and unwavering support to help make your experience stress-free.

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For more about Hayden, call 817.964.9952 email hayden@haydenhallrealtor.com, , or visit haydenhallrealtor.com, he’s right in the neighborhood.

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Cooperation, Not Competition, Creates

Mutual Success for Agents When people get along during a business transaction, everyone comes out happier. And in a service industry like real estate, agents have the power deliver that happiness. By working cooperatively, sharing advice and helping each other help clients, agents not only enhance their own reputations, but that of real estate in general.

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“Bring everyone together” Matt Kobelski, with Credentials Real Estate Group in Massachusetts, points out that providing good service involves more people than the party you’re representing. “I’m not afraid to bring together all the parties in a deal and say, ‘OK, let’s figure out a solution that works best

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Teaming up with an agent from a different brokerage on a transaction is not as uncommon or complicated as it might seem

for everyone,” he explains. “My goal is to avoid being adversarial.” Real estate, he believes, should always be a field in which each person can win. “It’s about working toward a mutual goal, shaking hands, and walking away happy that a seller sold, a buyer bought and everyone got what they wanted.”

But Is it that simple? Most agents have experienced the ways conflicting personalities and tension during a transaction can heat up even the most cordial relations. In reality, however, it’s more productive to let down your guard and work with others as a team than it is to allow stress and competition to preside. South Florida REALTOR® and broker associate, Risë V. Siegrist, for instance, has zero interest in competing with other agents. “It’s more important to be professional and associate with competent, caring people,” she says. By serving others with a cooperative spirit, experienced agents like Risë set an excellent example for emerging real estate stars. Risë hopes to be a model for the next generation of agents, training people who may one day become part of her team.

Risë’s position on cooperation inspires more reasons for nurturing relationships with other agents. Over the decades, many agents change brokerages several times. Who knows if that agent across the table will one day work at the Top Agent Magazine

same brokerage you do? Perhaps you’ll even have an opportunity to partner on an exciting, future transaction. Good relations keep doors open to endless possibilities.

Co-listing cooperation Teaming up with an agent from a different brokerage on a transaction is not as uncommon or complicated as it might seem. In fact, some agents cleverly capitalize on their collective attributes, rather than competing against one another. South Carolina REALTOR® Kimberly Pannit is a perfect example of the universal benefits of co-listings. Although she has always been an independent agent, Kimberly works hard to form professional alliances that give her business the feel of a cooperative network across brokerages.

This cooperative approach may be nontraditional, but it benefits clients in unique ways. By working closely with agents at other brokerages, she shows how agents can improve client service while helping one another.

Kimberly’s cooperative approach began in her own neighborhood, where an agent friend from a different brokerage also lives. “Several years ago, I approached her because both of us were friends with our neighbors. I asked, ‘Why don’t we give our neighbors superior service and

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co-list together? We both love our area and are passionate about our jobs, the location and schools.’” She also didn’t want to make their mutual friends choose between them when they could work together. “I said, ‘Let’s give them amazing service together!’” With their brokers’ permission, two weeks later the agents co-listed their first home and put extra energy into ensuring uninterrupted client service.

Networking and “Co-opertition” When the ultimate goal is to match a client with the perfect home or create optimal terms of sale for a listings, networking with other agents can facilitate that ideal buyer-seller match.

Nashville REALTOR® and broker/owner Lisa Land embraced every opportunity to contribute meaningfully to the real estate industry and to her local market, even before building her own team. “Agents would frequently ask me for help or advice,” she says, noting that she shares, rather than guarding, the methods she uses to get through difficult or confusing transactions. “I was fortunate to have great mentors when I started in real estate, so I’m always

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willing to offer help, even to agents outside of The Luxe Collective.”

Meanwhile, on Cape Cod in Massachusetts, Janet Leigh Scott describes the climate between agents as relaxed and professional. “While the real estate market is highly competitive, we’re truly a ‘co-opertition’ market; agents work together and a have greater sense of community than you might experience in off-island brokerages,” Janet says. “If I have buyer coming into town, I’ll reach out to agents I’ve done transactions with to ask if they have anything coming up that might not be on the market yet.”

Even in hot, competitive L.A. real estate, independent agents such as Andrej Nagy of The Agency RE knows the importance of receiving and providing professional mentorship.

“My relationships with clients are extremely important,” he says. “But my relationships with agents on the other side of a deal are also important.” For REALTORS® like him, working smoothly with other agents is a privilege.

Doing so builds rewarding relationships while ensuring win-win transactions for everyone at the closing table.

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JOEL PACE Top Agent Magazine

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JOEL PACE

In the tapestry of Joel Pace’s journey, the thread of real estate intertwines through unique experiences, transforming his journey into an inspiring story of perseverance and success. Influential figures during Joel’s university years controlled vast portfolios of real estate holdings, impressing Joel to alter his path from engineering to English as a prerequisite for contract law and communications, two major components in serving as a trusted Real Estate agent.

When Joel and his wife welcomed their first-born child, plans changed and Joel opted to shape young minds as an English teacher as his journey into fatherhood began. As honorable as it is to dedicate your life to the art of teaching, Joel’s ambitions continued to call to him, and thus a new thread in the tapestry would emerge.

Motivated by the desire for more freedom and an abundant income, Joel forged a path in sync with his passion for helping others. Now equipped with a real estate license, a few successful sales and a strong entrepreneurial spirit, Joel assumed a full-time career in real estate. Still inspired by the real estate holdings of his mentors, Joel forged into the array of opportunities the industry provides. With a team 14

of partners, Joel embarked on a mission to systematically revive and improve distressed homes. This boots-on-the-ground experience has enabled Joel to speak confidently with his clients regarding a home’s condition, assessing its needs and functionality by various inspection reports, and analyze its value based on data-driven metrics.

Since 2015, Joel has been consistently building his business, and today owns a boutique brokerage. Joel plans to hire additional agents in 2024 and nurture collaborations with his team of lenders and coordinators to expand his luxury listing and buying client services throughout the greater San Luis Obispo area of California. In SLO county, Joel focuses particularly on the coastal communities of Morro Bay, Cayucos and Cambria since their rich coastal charm and small-town feel of their downtowns enrich residents with a quality of life above normal standards.

In fact, according to Joel, San Luis Obispo is the gem of California, picturesque with pristine beaches, a pure environment, safe parks, and breathtaking scenery. It’s an area that offers an alluring lifestyle. The entire county of San Luis Obispo is known for its burgeoning wine industry, premium golf courses and Copyright Top Agent Magazine

world class outdoor recreation. Brands like the World Surf League, have tapped into the area with surfing competitions in Pismo Beach and Morro Bay, and “the Ironman triathlon is now holding competitions here, too.” Joel explains.

These events are one way people have been discovering the beauty of the region. “The events have impacted our real estate values considerably, and will continue to do so in the future.”

Joel’s agency echoes a commitment to integrity, service, and exceeding goals. His vital sphere of influence and partner-agent affiliation with Redfin contribute to the blossoming of his production and referral business while offering him the ability to service clients seeking relocation. Joel’s primary focus is to be the go-to agent for homeownership insights and all things San Luis Obispo.

Using a multi-faceted approach to market listings, Joel optimizes his audience reach by syndicating listings on platforms like Zillow and Realtor.com. Additionally, he leverages social media platforms on Facebook and Instagram. Consistent email blasts to the local Association of Realtors, Just-Listed postcards, and personalized automation to past clients add to his marketing tactics. As a result of his efforts, Joel averages twenty to twenty-five sales per year. Despite his professional achievements, Joel remains down-to-earth, emphasizing the importance of practicing balance and enjoying the coastal lifestyle.

Outside his real estate ambitions, Joel is deeply embedded in community initiatives, and has coached soccer, baseball, and basketball for recreational youth and school athletics. His support of these initiatives and memberships in the local Chamber of Commerce and Rotary illustrates Joel’s pledge to good sportsmanship and community involvement. Joel Pace’s journey is a testament to his business ethos and character.

With one goal and one goal only, he is devoted to continuously becoming a better agent and transforming lives along the way.

For more information about Joel, email joelpacere@gmail.com, call 805-703-0778, or visit joelpacerealestate.com www.

Photography by Cavan Hadley, cavanphoto.com http://

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Laughs!

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mag@TopAgentMagazine.com http://www.TopAgentMagazine.com

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FEMION MEZINI

As a prolific investor in the greater Boston area, Femion Mezini’s expertise in real estate is unparalleled. With his portfolio consisting of a remarkable 75 rental units, he has a keen understanding of what his buyers need, and is eager to assist them in reaching their goals. Femion’s journey in real estate began after a transformative trip post-college, which inspired him to invest his savings in a small piece of land in St. John. The property doubled in value in just six months. This early triumph was just the beginning for Femion, who later completed an MBA and a law degree in a remarkable two and a half years. His thirst for knowledge didn’t stop there, as he also pursued an LL.M in banking and finance at Boston University.

Despite his legal acumen, Femion realized his true calling was in real estate, leading him to obtain his broker’s license in 2007 and join Buyers Brokers Only, LLC in 2009. It’s Femion’s unique prowess in investing, law, and 18

the overall real estate market that has led him to be the go-to agent in his brokerage, not just for home buyers, but especially for investors. To date, Femion has been responsible for over 75% of the company’s total investment sales.

Femion’s approach as a real estate agent sets him apart in a competitive market, especially in times of increasing rates and tight inventory.

As the market dipped and soared over the years,

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his business remained stable, with Femion achieving over 400 sales and handling over $350 million in volume throughout his career.

Initially known for representing only buyers, Femion’s expansive network of former clients and referrals has naturally transitioned him into advising sellers as well, positioning him as a versatile ‘one-stop shop’ for all real estate needs. “And if there is something I cannot do myself, like property repairs, I have an extensive trusted network to refer people to,” he explains. What truly distinguishes Femion is his investor mindset, which gives him a distinct perspective on the market. “Numbers make sense to me,” he says. His keen understanding of investment metrics like cap rates and returns, combined with his experience in working with commercial lenders and his own properties, equips him with insights that benefit his clients immensely.

His future plans in real estate remain steadfastly focused on helping buyers, a role he finds fulfilling and akin to his strengths. He views himself not just as a salesperson, but as a marketing expert and consultant, dedicated to guiding clients through the intricacies of the home buying process. “I support my clients and make sure they have all their questions answered,” he explains.

At the heart of Femion’s professional ethos is a foundation of trust with his buyers, a quality he cherishes most about his work. “Most of my former clients become my friends,” Femion says. “So what I do brings a lot of happiness to my life. Buyers are always excited looking for their new home, or to make their investment, and it’s a great thing to be a part of.” This alignment of professional success and personal satisfaction is what makes Femion’s career in real estate deeply rewarding, inspiring him to continue reaching new heights.

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For more about Femion Mezini, please call 508-801-7122 or email femion@gmail.com

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KEY MISTAKES TO AVOID FOR A SUCCESSFUL HOME SALE Steering clear of these common home selling errors is essential for a seamless and effective 20

transaction. Here are some top home-selling mistakes to avoid:

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Picking the Wrong Agent

Low-Quality Listing Photos

An experienced and compatible real estate agent is crucial. Select an agent with a strong performance history and knowledge of your local market.

Dishonesty

Improper List Price

Avoid setting an unrealistic asking price.

Analyze the local market and similar properties to find a competitive and fair price.

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Not Making Repairs

Make necessary repairs and improvements to attract buyers. Addressing issues beforehand can make your home more appealing.

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No Home Staging

Proper staging is key. Declutter, depersonalize, and arrange furniture to highlight your home’s features.

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Not Tending to Curb Appeal

First impressions are vital. Enhance your home’s exterior with maintenance, landscaping, and possibly a new paint job.

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Ensure your listing has high-quality photos. Attractive, clear images can significantly impact buyer interest.

Lack of Marketing

Expand beyond traditional marketing.

Utilize online platforms and various channels to increase your home’s visibility.

Be transparent. Fully disclose the property’s condition to avoid potential legal complications.

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Having Emotions Involved

Maintain a business perspective. Emotional attachment can complicate the selling process.

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Ignoring Market Trends

Understanding current market dynamics can guide your decisions regarding pricing and the best time to sell.

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Not Being Flexible

Openness in negotiations can facilitate a sale. Be willing to consider reasonable offers and compromises.

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Unprepared Showings

Maintain a show-ready home at all times. A tidy and clean environment can make a strong impression during unexpected showings.

By avoiding these common mistakes, you can increase your chances of selling your home quickly and at a satisfactory price.

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KEREN GONEN

Keren Gonen of Vernon, New Jersey, brings a unique blend of professional expertise and spiritual sensibility to the ever-shifting landscape of the real estate industry. “I’m always looking to serve my clients in the way that suits them best. People who are pragmatic and analytical get numbers, data, and financial forecasting from me – but those who are more emotional get the comfort and support that helps them through stressful experiences. I’ve always preferred working with buyers because I thrive on that personal connection.”

and I had worked in sales and customer service my entire life, and that night I signed up for my first class. The rest is history.” After becoming officially licensed, Keren began serving seven counties in New Jersey, specializing in her own backyard of Sussex.

Today in 2023, Keren is the Broker/Manager at the head of Realty Executives Exceptional REALTORS®, and she balances her leadership

For Keren, stepping into the world of real estate was a blessing born in a tumultuous experience. “My partner is a contractor, and he wanted to use a lump sum to purchase a house and flip it,” she recalls. “We were calling all over Vernon trying to find an agent, and nobody was picking up the phone or returning emails.

I was in between jobs at the time, 22

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position with a thriving business that regularly clears fifty annual transactions. “I got up to ninety-three in one year during COVID,” she exudes. “We had a lot of agents enter the industry then because the market was moving so fast, and I’ve enjoyed sharing what I know with newer agents while we transition to a different market.” This exceptional volume does nothing to stymie her intimacy with clients: Keren spearheaded the first and second Hanukkah menorah lighting ceremonies in her hometown, and she keeps in touch using a robust social media footprint with celebratory text messages, paired with a broadly cast Adwerx campaign that helps her team garner competitive offers.

Beyond sharing her knowledge with her team, Keren goes to great lengths to improve her professional community every chance she gets. Formerly, Keren was involved in three separate committees in Vernon Township, including Beautification and Economic Development, and she was the Director at the Chamber of Commerce. This year, Keren became the President of the Sussex County Association of REALTORS®, and she has her sights set on reaching the national level for the NAR. “We have a tremendous responsibility to our community as real estate agents, and I want to impact the industry on the biggest possible stage. It’s exciting to participate on that kind of scale!”

When she’s not at the vanguard of her profession, Keren challenges herself by always reading several books at once (usually a blend of spiritual, entrepreneurial, and educational guidance), and she unwinds by snapping photographs of her family from the back of an ATV. “We’re surrounded by beauty, and my favorite thing to do is explore with my partner and two sons while we travel together through the pine farm!”

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For more information about Keren Gonen, please call 551-262-4062 or email gonen.keren1@gmail.com

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The Making of

A TOP AGENT In the hustle and bustle of Real Estate lies artistry and skill honed by top-producing industry leaders. What is it that makes specific agents stand out for their success?

As we glimpse into the unparalleled success of Top Agents, we find them comparable to an intricately woven tapestry of devotion, strategy, and skill, enabling these agents to 24

rise to the top, showcasing what is essential to their climb to the summit. Amidst this tapestry are unique threads, fabrics, and patterns that we will explore to share the making of a Top Agent.

First and foremost, one of the most fundamental factors determining an agent’s success

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is the level of service they offer their clients.

For example, Mauricio Umansky is a prime example; he earned his place on the cover of the Top Agent Magazine for his notable career success as a Southern California Top Agent and owner of The Agency. Mauricio and his team at The Agency are deeply devoted to providing an extraordinaire level of service, a crucial focus for his business. Whether exercising the role as an agent for an elite client or assisting clients through their company’s concierge program, the brokerage and its team members will find a way to provide their clients with whatever they need. The level of service an agent extends to their clients is paramount to their business ethos and directly correlated to the success they find.

Another feature of a top-producing agent is their devotion to nurturing sincere relationships with their clients. Agents who regularly stay in touch with clients acquire a strong repeat and referral business. Upon years of keeping up with past clients through pop-byes, client events, a simple phone call, or grabbing coffee, an agent’s business can become sustainable from this effort alone.

Little gestures like remembering a client’s anniversary or birthday can make a positive impression on clients as the agent fosters a genuine relationship with them. While real estate marketing strategies remain essential, nothing compares to satisfied clients driving Top Agent Magazine

word-of-mouth business. We’ve heard from agents featured in Top Agent Magazine who share that their clients often become life-long friends. Top Agents put their heart into their business and the relationships they build. At the same time, their business always stays strong.

The making of a top agent doesn’t stop there.

Agents who excel in success are often those firmly involved in the community through charitable work, associations, and events.

Active participation in one’s community and an interest in philanthropic causes build trust and integrity and display character and compassion. When a business is devoted to positively impacting the lives of others, it creates a favorable outcome for all involved, those in need and others who share the standard value of paying it forward. When kind actions create a ripple effect by helping those in need, all feel the benefit, further strengthening an agent’s brand image and business.

As we de-thread the tapestry of success required for Top Agents, we see their business is an interwoven fabric consisting of exceptional client service, relationship building, and giving back. Interestingly enough, the real estate industry epitomizes a “people business.” Devoted service to others makes the real estate world as it is.

The making of a Top Agent has little to do with financial reward and everything to do with an unwavering commitment to serving others. Let these top leaders and their insights inspire us. Are you the next Top Agent?

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LYN WEAVER

After dedicating numerous years to the banking industry, Lyn Weaver ventured on her real estate journey. Eager to learn the real estate market from a sales perspective, Lyn took the plunge and acquired her license in 1999. Currently, she manages an office for a firm alongside a small administrative team while driving her production as a solo agent.

Lyn’s geographic service area includes the tourist-saturated Lake Lure area, 25 miles southeast of Ashville. Attracting visitors bedazzled with the beauty of Lake Lure, Lyn has become a self-recognized “matchmaker,” with many clients returning to purchase property under her guidance.

with loyal clients returning to work with her, attracted by her unique mantra, “Leave it to Weaver.” With over 24 years of experience, Lyn has formulated an extensive database of service providers and vendors, earning acclaim as the local go-to agent. For Lyn, success stems from her passion for building relationships with people.

Having earned a star reputation as an agent, Lyn maintains an impressive 75-80% repeat and referral business 26

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Lyn employs various techniques to market listings effectively, including walkthrough video marketing presenting luxury properties, professional photography, and detailed floor plans. She also embraces a creative approach to writing listing descriptions, striving to “sell the experience” of Lake Lure to prospective buyers. As a result of Lyn’s efforts, she averages eighteen million dollars in sales volume annually, although she aspires to complete the coming year with a twenty-million-dollar volume.

Aside from her professional achievements, Lyn’s genuine passion for real estate lies in meeting new people, introducing her neighborhood to prospects, and embracing the buying and selling sides of real estate.

Deeply ingrained in the Lake Lure community for over two decades, Lyn has earned significant influence among her peers. Her involvement transits her church, local community, and financial support for numerous nonprofits and organizations such as PAWS, the local thrift store, the local food pantry, and the Lions Club. When she isn’t working, Lyn enjoys the outdoors, participating in 5K walks and hiking.

As for the future, Lyn is looking forward to her continued passion for real estate while continuing to market herself and nurture existing relationships. Beyond it all, Lyn attributes her real estate success to her loving husband’s unwavering support, harnessing gratitude for her career journey, clients, and those who have supported her.

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To learn more about Lyn Weaver, email Lyn.Weaver@AllenTate.com, or call (828) 674-9864

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WHAT SELLERS WANT FROM YOU AS THEIR REAL ESTATE AGENT

Although sellers’ individual preferences may differ, they often share a set of expectations and needs when it comes to what they seek in their real estate agents. Here are the top six things sellers often want: 28

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1

List Price Expertise and Market Knowledge

Sellers want their agents to have a thorough understanding of the local real estate market. This includes providing an accurate and realistic pricing strategy for the property based on current market conditions, comparable sales, and other relevant factors.

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Reliable and Effective Communication

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Strong Negotiation Skills

Sellers appreciate real estate agents who maintain open and transparent communication throughout the entire selling process.

This includes providing regular updates on the status of the property, relaying feedback from potential buyers, and being responsive to the seller’s inquiries.

Sellers expect their real estate agents to be skilled negotiators who can secure the best possible deal on their behalf. This includes negotiating the sale price, handling counteroffers, and navigating any potential challenges that may arise during the negotiation process.

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Marketing Knowledge

A strong online and offline marketing strategy is crucial for selling a property quickly and at a desirable price. Sellers value agents

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who can effectively market their homes through various channels, such as online listings, social media, professional photography, and traditional advertising.

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Strategic Guidance and Support

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Transparency and Ethical Standards

Sellers seek agents who offer strategic guidance throughout the selling process. This includes advising on the best times to list the property, suggesting improvements or staging techniques to enhance the property’s appeal, and providing insights on market trends that could impact the sale.

They value an agent’s ability to navigate the complexities of the real estate market, offering support and expert advice to make informed decisions and ultimately achieve a successful sale.

Trust is a key factor in the real estate relationship. Sellers want an agent who is professional, trustworthy, and acts in their best interests. This includes maintaining confidentiality, adhering to ethical standards, and demonstrating a commitment to providing excellent service.

Remember, individual preferences can vary, so it’s essential for real estate agents to communicate openly with their clients to understand their specific needs and expectations. Building a strong, trusting relationship is crucial for a successful real estate transaction.

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TRISHA EASTON & CEVAN LIKNESS

In the serene landscapes of southwest Montana, real estate duo Trisha Easton and Cevan Likness are crafting a unique path in the housing market.

Trisha, with a career beginning unexpectedly in 2000 as a broker’s assistant, blossomed into a real estate prodigy, steering her journey towards becoming a REALTOR. Her partnership with Cevan, who joined her nearly four years ago after also starting as an assistant, marks a collaboration of skills and enthusiasm.

Together, they navigate the intricacies of real estate in Bozeman, a region celebrated for its breathtaking beauty and outdoor recreational opportunities. Known for its proximity to ski lifts, hiking trails, and a laid-back community vibe, the area attracts a diverse clientele, including remote workers seeking a balance of professional and outdoor lifestyles.

tric, allowing them to work individually yet support each other through various processes.

They continue to distinguish themselves as top producers in Bozeman by their unique approach to client relations and deep understanding of the local community. At least 50% of their business

Trisha and Cevan’s teamwork is seamless, with Cevan handling the bulk of transactional work and both contributing to marketing efforts and sales. Their approach is client-cen30

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comes from returning clients or referrals, highlighting their strong client connections. This impressive statistic is underpinned by their philosophy of putting relationships first. Trisha explains, “It’s just all about relationships and how we treat them. And we listen, we pay attention to what they need. We’re patient.” Their local expertise, with both growing up in the area enables them to connect effortlessly with clients and understand their needs. Cevan says, “The community is tight-knit. I love it. It’s easy to relate to the people in the area.”

During their off hours, Trisha and Cevan contribute their time and efforts to various local causes. They take part in holiday charity events like Bozeman’s version of Toys for Tots, focusing on donating time rather than just funds.

Additionally, their brokerage actively participates in initiatives like KW Cares, which they both support. Trisha further expands their community engagement by being involved with Big Sky Youth Empowerment and Big Sky Bravery, both local nonprofits. Her commitment extends to the Montana Ballet Company, where she volunteers frequently due to her daughters’ involvement.

With their eyes on the future, Trisha and Cevan are embracing the evolving nature of their business. They plan to continue growing and fostering new strategies to reach more clients, with Cevan taking on more responsibilities. Their passion for their real estate careers is rooted in the uniqueness and personal connections each transaction brings.

“Every transaction is completely different,” Trisha says. “It’s never the same.” This unpredictability, coupled with the joy of rekindling relationships with past clients, fuels their enthusiasm for the job. Cevan says, “Being able to get to know your clients is our favorite part. It’s more than just a transaction.”

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For more about Trisha Easton & Cevan Likness, please call 406-581-9643, email trisha@bozemanmtrealty.com or cevan@bozemanmtrealty.com

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MASTERING TALENT ACQUISITION IN REAL ESTATE The ability to draw in and keep exceptional agents forms the backbone of any thriving brokerage. The art of follow-up stands at the forefront of transforming potential interests 32

into concrete assets for our teams. Below, we delve into the strategic nuances of follow-up, showcasing its role as a critical differentiator in securing the industry’s best.

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• Fostering Memorable Connections: The initial meeting lays the groundwork, but it’s the diligent follow-up that cements a solid relationship. A personalized email or call after the first interaction not only reiterates the benefits of joining your team but also highlights your brokerage’s dedication to building meaningful connections.

• Showcasing Commitment to Agent Success: Continuous engagement post-meeting signals to prospective agents that your firm is invested in their career trajectory. This level of dedication showcases a supportive environment where agents’ growth and success are paramount.

In a landscape where elite agents are pursued by numerous firms, staying actively engaged through follow-up can keep your brokerage at the forefront of their minds. Highlighting your unique offerings and culture through consistent communication underscores why your firm is the ideal choice.

• Highlighting Paths for Professional Development:

• Clarifying Doubts and Building Confidence: Utilize follow-up interactions as a platform to address any hesitations or queries.

Engaging in open dialogue ensures that expectations and values are aligned, paving the way for a mutually beneficial partnership.

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• Ensuring Your Brokerage Stands Out:

Follow-up conversations are golden opportunities to outline the developmental prospects within your firm. Elaborating on mentorship programs, educational workshops, and career progression plans can tip the scales in your favor.

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• Elaborating on Brokerage Values and Culture: Post-meeting, candidates often seek deeper insights into your brokerage’s ethos and community. Follow-up communications are perfect for sharing success stories and the supportive network that defines your brokerage, aiding them in making an informed decision.

• Respecting Communication Styles: Recognizing and adapting to a candidate’s preferred method of communication tailors a more personalized and effective followup. This adaptability not only respects their preferences but also fosters a stronger rapport.

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• Smooth Transition to Onboarding: A strategic follow-up process seamlessly bridges candidates to the onboarding phase, setting a positive tone for their integration into your team. This smooth transition is crucial in cultivating a productive and harmonious work environment from the get-go.

In conclusion, the power of follow-up in recruiting real estate agents cannot be overstated. It is not merely a formality but a strategic and essential component of the recruitment journey. Brokers and agencies that prioritize effective and consistent follow-up demonstrate a commitment to their agents’ success and position themselves as attractive destinations for top-tier real estate talent. In a field where relationships are paramount, unlocking success often begins with the simple act of following up.

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AIMEE NAIRN Aimee Nairn began her career in the exciting world of real estate in 2002.

Hailing from a small town in the Bay Area, she fondly remembers her admiration for mothers who pursued their careers while simultaneously making time for their families and participating in their children’s school activities.

After a brief stint in the corporate marketing world, Aimee switched gears on her career path, obtaining her real estate license and embarking into the dynamic realm of property dealings, quickly establishing a respectable presence and incredible reputation.

“I saw real estate as a flexible, entrepreneurial way of life for women who wanted a great career and could take control of their destiny. That has been the case for me, and I am very grateful,” said Nairn.

With an impressive 22 years in the business, Aimee currently operates as a solo agent, serving the greater Scottsdale area, including Paradise Valley and Phoenix in Arizona. Her business thrives entirely on repeat and referral business, a testament to her concierge-like service approach. Additionally, Aimee is devoted to treating all her clients respectfully and professionally while leveraging her keen listening skills. This allows her to tailor her services to their individual needs, providing a unique and exceptional experience.

For Aimee, her services are primarily focused on research and integrity. In her strategic approach to marketing listings, Aimee utilizes a program called Curaytor, streamlining a hybrid sales and marketing

process. This program allows her to maximize her advertising efforts through multichannel digital outreach while targeting specific demographics. Additionally, she fosters personal connections within her sphere and taps into her network of business contacts to share off market opportunities. Aimee is also a member of Top Agent Network’s local chapter, providing valuable avenues for buyer and seller updates related to properties.

Following two record-setting years, 2023 marks her most successful campaign yet. Beyond her professional achievements, Aimee finds immense fulfillment as a matchmaker for clients pursuing their home ownership goals. “I love sitting down with my clients, listening to their stories, and then working together to find them their dream home,” said Nairn.

Committed to giving back to the community, Aimee actively supports a local women’s shelter combating domestic violence as well as her local school APT, participating in various initiatives whenever the opportunity arises. When she isn’t working, Aimee is a mother of three children, shuttling between soccer fields, indulging in outdoor activities, practicing yoga, exploring farmers markets, and enthralling herself in the stories of new small businesses. Looking to the future, Aimee anticipates scaling her production further. In 2024, she plans to advance her business by utilizing the Curator program to double her volume.

Aimee’s vision toward growth echoes her commitment to greatness and steadfast advancement in the ever-changing world of real estate.

To learn more about Aimee, please email aimee@aimeenairn.com, call 602-550-9985 or visit her website at aimeenairn.com www.

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BARB NOOTE Stepping into the world of real estate almost by serendipity, Barb Noote’s journey is a testament to the unpredictability of life’s paths. Initially enrolling in community college, she explored courses in public speaking and small business, unsure of her future direction. Fate intervened when a friend’s mother needed assistance in her real estate office, opening the door for Barb to a world she had never considered. As someone who had spent her childhood in one home, the concept of regularly moving and the role of a REALTOR® were new to her. This accidental opportunity blossomed into a career in real estate for over 23 years. Barb now operates a satellite office for Compass, leading a supportive team that includes other agents, an office administrator, and a marketing specialist. Together, they provide comprehensive services across Lake County, McHenry County, and the northern suburbs of Cook County, showcasing Barb’s adaptability and growth.

Barb distinguishes herself in the real estate world with a unique approach that centers around building enduring relationships with her clients. She believes in the power of connection. “My clients are not transactional for me- I am very relationship-oriented with them,” she says. This philosophy extends from her initial meetings, where she delves into understanding who her clients are, their motivations, and their family dynamics. Barb’s approach is deeply influenced by her early aspirations of becoming a teacher, which she has seamlessly integrated into her real estate career.

“I like the hand-holding and the teaching aspect...

It’s teaching in real life instead of a classroom,” she explains. Her proactive style in anticipating and addressing potential challenges is a cornerstone of her

service, as she aims to eliminate stress and use her experience to foresee and navigate potential roadblocks. This client-focused approach has resulted in over 80% of her business coming from repeat clients or referrals.

When it comes to her listings, she ensures they look their best to attract the most attention. For Barb, the first impression of a home primarily happens online, making the presentation of the listing crucial. “That’s really where our first impression has come now,” she says. Her free staging consultation service not only aims to increase the home’s market value but also enhances the property’s appeal to a broader range of buyers. Barb emphasizes the importance of guiding sellers. “Sellers don’t know what they don’t know,” she says. She takes it upon herself to educate them on what buyers are looking for in the current market. When working with buyers in this competitive market, it’s about educating them on what sellers’ expectations are.

Looking towards the future, Barb’s passion for teaching continues to shape her business vision. She seeks to expand her team with agents who share her values, emphasizing the importance of giving back to clients and the community to cultivate lifelong referrals. “I’m looking to expand my team in my office with people who are like-minded,” she explains. Additionally, Barb is enthusiastic about her new venture in teaching financial classes, aligning with Dave Ramsey’s principles.

She believes in empowering people through education, stating, “When they know real numbers, they can make better decisions.” As she continues to grow, the excitement Barb has for her career never wanes. “I wake up happy to do my job every day.”

For more information about Barb Noote, please call 224-280-9025 or email barb.noote@gmail.com 36

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Easy Blog Topics for Your Real Estate Blog Today, blogging looks a lot different than it did back in 2007, when the platform was just beginning to take off. Successful bloggers don’t choose blog topics on a whim. They think strategically and develop pillar content that their target audience will come back to again and again.

Real estate bloggers should be less concerned with whether the same post already exists (it does) Top Agent Magazine

than with how they can be more informative and helpful than their competition. Your personality is likely the thing that your clients connect with, and your blog is another place where you can let it shine.

Pillar content refers to those evergreen posts that never get old because they are always timely.

Think about those questions that you’ve had to

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answer a hundred, if not thousands of times— that’s your pillar content. Wouldn’t it be nice if you could direct your clients to a blog post or, better yet, they discovered the answer on your website rather than you having to constantly repeat yourself?

Or maybe you helped a client sell their house for much more than they were expecting by conducting a series of small and inexpensive renovations. Tell your readers how you did it.

Evergreen Content

Your clients are likely new to the area. Inform them about upcoming community events or mom-and-pop shops they may have never heard of. Are there hiking trails or parks nearby?

What’s the best place to grab a cup of coffee before work or a beer after? You can spotlight these places regularly as a monthly series.

This should really make up the bulk of your content. The possibilities are endless, and you could easily come up with an entire year’s worth of content with only a few hours of brainstorming.

Here are some examples: You could provide your readers with a list of questions they should ask when interviewing a realtor, the steps to becoming a real estate investor, real estate facts all first-time homeowners should know, steps new parents should take to prepare their home for a baby, recommended vendors for home maintenance, or common real estate terms defined.

You could explain to your readers what they need to know about home staging, which home renovations add the most value to their home, how to research schools or crime rates in specific neighborhoods, what a home association is, or how to start flipping houses and buying foreclosures.

Case Studies Sometimes realtors work with a client for years before they are ready to buy a home. Personal finance blogs are a thing for a reason. People want to see exactly how someone else achieved a shared goal. If you have a close relationship with a client who you helped become a homeowner, consider interviewing this client and writing up a case study that shows exactly how the two of you worked together to achieve this goal.

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Stay Local

There are plenty of real estate news outlets that will be posting about the state of the market—but they won’t be talking about your specific community, and that’s where your blog comes in.

Of course, if you only blog about community functions or properties on the market, then as soon as that event is over or that listing is sold, your content ceases being useful.

The best real estate blogs balance their content by posting a little about all the above. Maintaining a high-quality blog means your prospective clients don’t need to visit several websites to have their questions answered because you’ve done the work for them. It’s a tool that helps you make a great first impression.

If you still need help coming up with blog topics for your real estate blog, consider sending a survey out to your clients. You can send it via email and post it on social media. Ask your clients what real estate problems they need help solving and write your content with their responses in mind.

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CHRISTI HILL In the intriguing realm of real estate, Christi Hill’s journey began during a business communication class assignment while attending Campbell University. Given the task of interviewing a figure of curiosity, Christi’s decision to speak with a real estate professional suddenly paved the way for her to pursue a career in the industry. Nineteen years later, she now leads a team of top-producing agents devoted to serving the greater Eastern North Carolina area.

Situated in a region with a U.S. Marine Corps base, abundant opportunities are available for Christi and her team to work with first-time homebuyers and military clients. Beautiful beaches, only thirty minutes from the office, further enhance the region’s appeal. Christi has earned a respectable repeat clientele of over 30%, but more importantly a solid referral business of over 50%. She takes pride in her relationships with Keller Williams agents and a network of industry specialists she has connected with over the years.

Through tenacious devotion to her daily responsibilities, enthusiastic community involvement, comprehensive industry knowledge, and her overall integrity, clients consistently return to work with her and her team. At the heart of her practice is a pledge to prioritize her client’s best interests, promising an elevated benchmark of professionalism that drives them forward.

Christi and her team rely on their marketing department to effectively promote listings, incorporating

interactive features in their advertising efforts. Nurturing connections with influential figures boosts the visibility of their listings, and their well-established reputation fosters a strong sense of trust. As a result of their efforts, Christi and her team average between 35 and 45 million dollars in volume annually.

Beyond her professional success, Christi treasures the dynamic spirit of her career, appreciating the problem-solving opportunities and becoming an important chapter in someone else’s story. Deeply embedded in the community, Christi and her team support local organizations like ‘One Place,’ known for their advocacy for children. It is something Christi is passionate about. For Christi, maintaining trust and dependability within the community is paramount, and starts with contributing the same to each and every client.

When she isn’t working, Christi enjoys running, attending networking events, and reserving time for personal and career growth. The future looks bright and bustling for Christi and her team as they anticipate opening their brand new office in the footprint of the legacy left by the community’s old real estate office that burned down close if not more than thirty years ago. With unmistakable goals to grow and welcome new team members, Christi is creating a long-lasting legacy in real estate through her professionalism, passion, and determined devotion to give her community something and someone to be proud of.

For more information about Christi, email christihillnc@gmail.com, call or text 910-934-1174, or visit christihillteam.com www.

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FREDA HAMLETT Freda Hamlett, a dedicated real estate professional based in Holly Springs, North Carolina, seamlessly blends her passion for helping others with a background in interior design and a commitment to serving the senior community.

Specializing in the unique needs of older adults, Freda has positioned herself as an invaluable resource in the real estate landscape, focusing on key aspects such as Downsizing, Decluttering, Continuing Care Retirement Communities (CCRC), and aging in place.

Drawing from her professional education in interior design at Syracuse University, Freda embarked on her real estate journey thirteen years ago. Today, she brings her keen eye for design and a client-centric approach to Keller Williams Legacy Milestone Moves Realty Group, covering a wide territory in and around the bustling Triangle of North Carolina. Managing a diverse team, including two agents, an administrator, and an operations manager, Freda ensures a seamless experience for her clients.

Freda’s clientele, predominantly older adults undergoing transitions and seeking to downsize, benefit from her personalized and hands-on approach.

Recognizing the challenges of downsizing, including estate sales and decluttering, Freda collaborates with a team of vetted vendors. Her unique “low volume with high service” strategy, coupled with

Freda being one of only 200 agents in the nation to carry a Certified Senior Housing Professional (CSHP) designation, ensures her clients receive the highest level of service, leading to an impressive annual volume exceeding $10 million.

Beyond her professional success, Freda dedicates her time and energy to supporting her aging community members, including caring for her eighty-eight-year-old father. Actively involved in volunteer work at Fuquay Homes for Seniors and contributing a portion of every commission to aid expecting mothers in need, Freda is deeply committed to making a positive impact.

Freda extends her commitment to education by sharing her knowledge with students at senior centers and the OSHER Lifelong Learning Institute at NC State. Conducting eight seminars a month, she advocates for the senior community and seeks opportunities to expand her outreach, aiming to move into more libraries in the coming year.

Balancing her professional and personal life, Freda finds joy in exploring the backroads on her motorcycle and embarking on adventures with her dogs in her camper. Whether in the classroom, supporting clients in transition, or enjoying the open road, Freda Hamlett exemplifies a genuine dedication to the well-being and fulfillment of older adults in the real estate realm.

For more information about Freda Hamlett, please call 919-810-9551 or email freda@milestonemoves.com 40

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Take My Word for It:

The Power of Testimonials & Making Word-of-Mouth Count Ratings, reviews, and testimonials are among the most powerful tools an agent or real estate professional has at his or her disposal. Think of it this way: almost all of us go online to get a sense of dining options, film scores, and product reviews. When it comes to real estate pros, people what the same measure of comfort and advice from those who have already experienced your services. The Top Agent Magazine

bottom line is this: testimonials create a relatable emotional appeal to others, while giving potential clients some first-hand insight into your ability to deliver.

With all that in mind, consider the valuable rationale behind testimonials and word-ofmouth attention: how to harness it, and what it can do for you and your business.

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Testimonials and word-ofmouth buzz build your brand If you aren’t displaying positive testimonials and reviews on your social media outlets and website, then you’re missing out on a key opportunity. Those exploring your pages are likely seeking real estate representation, and reviews and testimonials serve as a first-hand glimpse into who you are and what you can do.

If you can, try to tie reviews and testimonials to specific names or social media handles, as you’ll be highlighting the interpersonal component at play. Think of it this way: potential clients are more likely to trust the experiences of past clients than to place blind faith in your pitch, which is crafted to create a sale. Most customers would rather look to the experience of fellow consumers before taking your word for it, sight unseen. Well-place testimonials and personal reviews can bridge the gap when it comes to your brand and the prospective client.

Testimonials and word-ofmouth buzz demonstrate your value compared to others Good agents are a dime a dozen, but top agents stand apart from the pack for a variety of reasons. Chief among those reasons is the ability to differentiate themselves from the norm by highlighting their personalities, their track records, their values. Testimonials and wordof-mouth buzz don’t just focus on whether an experience was good or bad. It dives into the details of personality and consumer relationships. While the qualifications of many agents might be similar, you can stand out by show42

casing stellar reviews and testimonials that shine upon your character and delivery. When pitched by two agents with similar experience and credentials, but only one has the testimonials featuring positive experiences and lasting relationships—wouldn’t you be more inclined to work with the agent who has a proven track record of success?

Do your homework and compile the testimonials that will drive your business At the close of a transaction, consider providing a comment card with room for clients to write a few reflections, or create an e-mail ready online form that makes submitting feedback a breeze. You can also touch base via e-mail and ask politely for a review of their experience with you. Referred or repeat clients are excellent candidates for testimonials, as they will already know your business well, or will likely be happy to contribute their perspective.

If asking for testimonials makes you cringe, you can always incentivize this process in minor ways. For example, you could offer a fun, cost-effective gift certificate in exchange for a testimonial.

Whichever way you gather testimonials that speak to your positive performance, there is no question that these documented first-hand experiences are priceless when it comes to drawing and retaining clients. If you want to inspire interest and build a living brand, there is no better method than by having clients vouch for your working style.

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JACKIE KUTCHEY In Phoenix’s busy East Valley real estate market, REALTOR® Jackie Kutchey stands out for her warmth, sincerity and her deep connections with her clients. “I treat my clients like I would treat my family members,” Jackie explains. “It’s not just about a transaction, it’s about finding them exactly what they want.

When I go away and return home, I always feel that it’s so good to be home again. And that’s my motto for my business. I want other people to be able to say, it’s so good to be home. Your home is your castle, so I take it seriously, finding them that special place.”

their homes, or what changes they’ve made to their homes, how they love the area. I have this extended family of clients and I think they feel that I’m genuine.” Her success speaks volumes, with her numbers steadily increasing year by year, reaching an impressive $7.5 million in the past year alone. For Jackie, the true reward lies in the relationships she builds and the lives she touches. “I love working with and meeting new people,” she says.

Beyond her real estate endeavors, Jackie’s heart extends to her community, particularly to educators. “Teachers hold a special place in my heart,” she admits, reflecting on her past as an educator. By sponsoring a charter school and helping to fund snack carts for teachers in a local junior high school, along with other thoughtful gestures, Jackie gives back to the teachers who shape young minds. Outside of work, she finds solace in family time, hiking adventures with her husband and cherishing precious moments with her granddaughter. As for the future of her business, Jackie’s vision is clear: to continue growing through referrals while maintaining her unwavering commitment to exceptional client care.

Jackie’s journey into real estate wasn’t a conventional one. “I went to school to be a teacher,” she says, “but real estate was always on my radar.” It wasn’t until her daughters were in college when she felt the pull to pursue a career in real estate.

Licensed in 2017, she’s passionate about her calling. “I don’t feel like I’m working,” she enthuses.

“I just love helping people. I love helping them find the home of their dreams, educating them through the process and being their advocate.”

With a repeat and referral business of nearly 90 percent, Jackie doesn’t just offer stellar service to her clients; her dedication is unwavering long after the deal is done. “I keep in contact with my clients,” she shares, delivering frequent pop-by gifts to ensure her clients know they’re valued long after the keys exchange hands. “I love talking with my clients and hearing all about how they’ve updated

But perhaps Jackie’s most admirable trait is her dedication to paying it forward. “I enjoy being a teacher,” she reveals. “I had a great mentor when I started in the real estate business, and I feel very fortunate that I’m able to pass that forward by mentoring other agents.”

For further information about Jackie Kutchey call 480-721-1530, email jackiekutchey@gmail.com, or visit jacquelinekutchey.myrealtyonegroup.com https://

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KELLY HERRINGTON Beginning her career in sales and marketing, Kelly Herrington faced a significant life change when her husband’s job moved their family from Tucson to Casa Grande. This transition offered her an unexpected opportunity to pause her career and embrace life as a stay-athome mom. It was during this period of reflection that the suggestion of a career in real estate sparked her interest. After obtaining her license, and initially planning to work part-time, Kelly found her stride in real estate, quickly transforming it into a thriving full-time profession. Now, nearly a decade into her career, Kelly not only excels as a solo agent but also skillfully manages her office, guiding fellow agents in their own paths. Her expertise primarily lies in servicing Pinal County, including Casa Grande, Florence, Coolidge, Maricopa, and Arizona City, with occasional ventures into the greater Phoenix area.

Kelly’s distinct approach as a real estate agent is rooted in her strong connections and approachable, honest communication style. “A large part of my business is repeat or referral,” Kelly says. Around 70% of her clientele come through these channels. This high percentage is not just a reflection of her professional skills but also of her integral role in the close-knit community of Casa Grande. Unlike the anonymity of larger areas like Phoenix, Kelly’s reputation in her community stands out, making her a go-to agent in the region.

She attributes her success not only to her effective communication and non-pushy demeanor but also to her engagement in local groups and activities. “I’m very active within our REALTOR® Association, and I also participate in the Rotary Club of Casa Grande, and I’m a governing board member for the Casa Grande Union High School District,” she explains. Kelly was named

REALTOR® of the Year in 2019 & 2020, and REALTOR of the Year in 2022 by the WeSERV REALTOR® Association.

When it comes to spreading the word about her listings, Kelly blends traditional techniques with a creative touch.

“I do all the normal stuff,” she explains, referring to activities like sending out postcards and circle prospecting.

However, it’s her use of social media and community engagement that adds a special flair to her marketing approach. Kelly and her team harness the power of social media through regular videos and posts, incorporating fun themes that resonate with locals. For instance, “We’ve done Taco Tuesdays, where every Tuesday we would interview a different person in our community,” she says, adding a twist by also featuring a local taco shop. This not only markets her listings but also connects her business with local culture and people.

It’s clear that her passion lies in being a guiding force during the often stressful process of buying and selling homes. “I like helping people get through stressful situations,” she reflects, emphasizing her role as a mentor and support system. Outside of work, Kelly finds balance by engaging in hobbies like gardening, running, and participating in events like the Rock and Roll half marathon in Phoenix. She dedicates much of her time to supporting her children’s sports activities, demonstrating her active and family-oriented lifestyle.

Looking ahead, Kelly has her sights set on furthering her professional growth by obtaining her broker’s license and eventually taking a more significant role in her real estate company. “Being there for people is what I love most about my job.”

For more information about Kelly Herrington, please call 520-780-0843 or email kelly@roxsells.com 44

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How to Cut Down on Digital Distractions

and Up Your Productivity As a real estate professional, staying tethered to your phone and computer are likely par for the course. When your office is on-the-go and you’re fielding round-the-clock questions from clients, it’s only natural that you’ll be drawn to your phone for professional updates. From refreshing your inbox and engaging with clients on social media, to drafting email blasts and coordinating with colleagues by text message— Top Agent Magazine

it can feel impossible to untangle yourself from the worldwide web.

As a professional, you may not be able to withdraw from the digital world completely, but there are a few techniques you can use to limit your extraneous digital distractions and streamline the time you spend online. After all, it’s entirely common to faithfully begin one task and then

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get unexpectedly drawn down the digital rabbit hole. To save yourself time and virtual burnout, here are a few ways to unplug, recharge, and make the most of your time online and off.

Focus on one digital task at a time.

While multi-tasking may seem like a sound approach to productivity, this method usually results in surface-level progress across a few tasks, rather than reaching the finish line on any.

Instead of opening multiple tabs and trying to do it all at once, hone in on one digital task at a time. Have emails to return? Allocate an hour to work exclusively on this to-do list item. Need to post a new blog entry? Pencil in a dedicated half hour. If you focus on one task a time and exclusively devote your energy and productivity to it for a set period, you’ll make a far bigger dent in your list of duties for the day.

Give yourself a curfew.

In the real estate business, the hours may seem never-ending, but if you don’t want to slow your productivity with fatigue, you’ve got to set some boundaries. Try setting up a digital curfew for yourself and put your phone away after a certain hour. Devote an hour or two before bedtime to time away from your computer and your phone—read a book, prep your lunch for the next day, or try a round of mindful meditation. Carve out space and time to disconnect from your technology and stick to the habit. By morning, you’ll be refreshed and ready to dive back in.

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Mute social media notifications and create dedicated check-in times instead.

Instead of taking a reactionary approach to social media—waiting for the dings and pings that lure you back to your screen—try muting some of your social media alerts and instead dedicate three timed windows per day to check-in on your timelines and engagement. If you’re constantly interrupted at unexpected intervals when someone likes a post or leaves a comment, your whole workflow can be derailed. Instead, unchain yourself from the instant gratification of responding to every buzz and beep your phone emits. Systematize your professional social media life and you’ll stay organized and on task.

Keep your inbox organized.

While it may take some time and effort to create a sorting system for your email inbox, it can go a long way to limiting distractions and stress. Create folders and an organizational flow and every communication will have a place and a priority.

That way, when you open up your inbox and have to go digging for old emails or exchanges with past clients, you won’t have to waste time sorting or feel overwhelmed by the clutter. If everything has its place, you’ll have an unobstructed, streamlined canvass to conduct business from.

Digital distractions don’t have to derail your day or sap your productivity. Email, internet, social media—all are tools to be commanded. With the right planning, understanding, and consistent execution, you’ll be able to wield the power of each without the downside of distraction.

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LUANA LINDHOLM With over two twenty years of experience in real estate, Luana Lindholm’s journey began when her son was just two years old.

Luana undertook door-to-door canvassing, seeking a more flexible and profitable career to spend time with her child, showcasing her newfound career as a real estate agent while, adorably, pulling her son in a wagon. Her devotion and perseverance paid off as her business blossomed year after year, eventually guiding her to become a full-time agent.

Today, Luana is integral to HomeSmart, the leading team and recognized member of the Top 10% Diamond Club in Colorado’s real estate landscape.

Together, they serve the Denver Metro and southern suburbs, with occasional mountain homes and vacation property transactions. With an impressive 85% of her business stemming from repeat and referral clients, Luana’s dedication to exceeding expectations is prominent in every transaction.

For instance, she offers professional staging, aerial photography, and even interpreting services for Brazilian clients, guaranteeing a seamless and professional experience from start to finish.

In addition to her exceptional client care, Luana stays connected through monthly coupon mailers, email automation, and client events. As a result, she maintains a strong rapport with her clientele.

Luana leverages a robust social media presence, employs targeted advertising campaigns, and strategic placement in niche magazines to effectively market listings. Due to her efforts, she averages ten million dollars in volume annually.

Beyond her professional accomplishments, Luana finds fulfillment in the relationships she builds with clients, often traversing generations.

Deeply rooted in the community, she supports international clients navigating homeownership in a new country and refugees, serving as their “First Friend” upon arrival. Actively involved in her church and the fire department community alongside her husband, Luana’s commitment to service extends far beyond the realm of real estate.

When she isn’t working, Luana embraces an active outdoor lifestyle with her family, indulging in hiking, camping, and paddleboarding. A passionate traveler and dog lover, she finds joy in exploring new destinations and spending time with her animal companions. The future looks bright for Luana, with plans to expand her social media presence, mentor aspiring agents, and continue her education. Remaining steadfast to growth and innovation in her field, alongside a heart for service and a roadmap to success, Luana will impact the real estate industry for years to come.

For more information about Luana Lindholm, please email home@luanalindholm.com or call 720-341-6588

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MARK CLARK Mark Clark of Tucson, Arizona, is celebrating nearly four thriving decades in the real estate industry. His innate disposition toward tranquility and optimism blends with a passion for the great outdoors and a relentless work ethic to ground his enterprise in a sustainable client-centered approach to business. “I’m going to be sixty-nine years old this year, and I have no plans to retire – I get to work as much or as little as I want to, and if you love what you do and you can motivate yourself to be your own boss, there’s no reason to stop!”

Originally, Mark set out to pursue a career that would let him spend as much time outside as possible. “I went to Ohio State and went down a path to get my degree in Fisheries and Wildlife Management,” he recalls.

“I ended up switching to Food Science, and after I graduated I moved to Indianapolis.” Thirty-eight years ago, Mark found himself leading a nine-to-five lifestyle that did not match his lofty ambitions and self-starting attitude. “I didn’t want to live under the thumb of corporate America,” he reflects. “I took a leap of faith and decided I wanted to work for myself – haven’t looked back since.”

Today in 2023, Mark works as a solo agent serving the greater Tucson Metro area and southern Arizona with the Long Realty Company. He maintains a robust digital and physical footprint, maintaining a book of business that consistently hovers around seventy percent repeat and referral clients. “I try to keep in touch with every client at least once a month,” he exudes. “I like to reinvent myself every couple of years, and that

gives me new opportunities to connect with people.” Mark was able to grow his business during the pandemic by enrolling in a virtual advertising course, teaching him the ins and outs of every available platform. Since then, he has grown his LinkedIn following to over four thousand members, which helps him garner competitive offers for every listing. For 2024, Mark plans to continue this steady trajectory by growing alongside his new marketing partner, Joan Green.

At this stage in his career, Mark operates primarily on the strength of his listings – though he readily serves repeat and referral clients as buyers when circumstances allow. “I just try to take care of the people who have taken care of me,” he exudes. “Quality service never goes out of style – and I still make sure to send postcards to two hundred nearby houses for every listing. Social media tools are great, but the old practices still pay off.”

This unique blend of interpersonal grace and broad technological presence has Mark averaging $15 million in annual volume – with a personal record of 120 closed transactions in a single year. “I get to help others as much as I want, and I get to work as hard as I can push myself.”

When he’s not reimagining his online presence or serving his steady base of clientele, Mark reignites his passions by cooking for his friends and spending time outside. “Gardening is big. Cooking is big.

Bird watching is big. Being outdoors is very critical to my health, so Tucson is the ideal place for people like me!”

For more information about Mark Clark, please call 520-240-7411 or email works4u@LongRealty.com 48

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AGENTS WITH HEART A pivotal question we pose to featured agents in Top Agent Magazine is, ‘Tell us about your community involvement.’

This query holds immense significance, not only as a benchmark for nominees but also as a crucial factor contributing to the success and prestige of top agents.

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Top Agent Magazine defines community involvement based on three key factors: Events, Associations, and Charities.

Beyond serving clients, top agents demonstrate an outstanding commitment to their communities and the place they call home.

Their measures involve volunteering time,

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Community involvement is not just an extracurricular activity for top agents; it’s an essential element that molds their individuality and professional ethos. financial contributions to organizations helping those in need, and active participation in community events. This distinctive trait is a testament to how their generosity extends beyond clients, enhancing the lives of those in their surrounding communities.

Take Cindy Ambuehl, a former actress and model who has evolved into one of LA’s most sought-after luxury real estate agents, gracing the cover of Top Agent CINDY AMBUEHL Magazine. Cindy passionately supports PS Arts, a foundation reinstating arts education in schools. Through events and fundraising initiatives, she’s contributed to maintaining art education for an entire year to 30,000 students.

Consider Josh Flagg, whose enormous rise in real estate landed him a spot on Bravo’s Million Dollar Listing and a cover feature in Top Agent Magazine.

Despite his stardom, JOSH FLAGG Josh travels throughout America, mentoring brokers, agents, and students, sharing insights on achieving success. He finds fulfillment in transforming lives through his career and shares, “The 50

most fulfilling part of my career is knowing that I will change somebody’s life.”

These examples are just a peek at how agents engage with their communities. Whether gathering Christmas gifts for underprivileged children, supporting children’s hospitals financially, advocating to end homelessness, or volunteering at local animal shelters, these agents extend their reputation beyond transactions. They’re known not only for their professional success but also for their unwavering support of community causes.

Community involvement is not just an extracurricular activity for top agents; it’s an essential element that molds their individuality and professional ethos. In the real estate landscape, where relationships and integrity are central, active participation in the community builds credibility and fosters meaningful connections. Beyond boosting their reputations, community involvement mirrors a profound commitment to the areas they serve. Agents invested in their communities acquire a deep understanding of local needs and through active engagement, these agents become vital parts of the social tapestry, earning the regard and trust of the community.

“Agents with Heart” displays how top agents have left a mark on the real estate landscape by imbuing their work with heart and soul, influencing lives outside of transactions.

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MICHAEL HALL A natural-born entrepreneur and teacher, we find Michael Hall, an inspiring Chicago-based real estate agent who resembles what it means to be a leader. It all began when Michael reached a crossroads while pursuing his Ph.D. and immersing in teaching commitments at the University of Michigan. Contemplating whether a career as a professor was his true calling, he pondered the direction of his professional journey. While visiting Illinois to see his grandfather, a veteran commercial real estate investor, he was encouraged to consider a career in real estate due to his exceptional sales skills. “Someday, you’ll thank me,” his grandfather said, propelling Michael’s transformative decision forward. Fast forward twenty-nine years, and Michael has never looked back.

Michael’s geographic area of service focuses on the city proper of Chicago, specializing in the North side while leading a dedicated team consisting of a full-time director of marketing and sales, a part-time assistant and two licensed agents. An outstanding 60% of his business originates from referrals, a testament to his triple Type-A personality, cautious approach, and decades of industry experience. Michael attributes his success to the virtue of treating all clients like family or friends.

To effectively market listings, Michael leverages his comprehensive experience to pinpoint the most

vital leads in the area by utilizing a unique pre-marketing plan and a meticulous database organization. As a result of his efforts, he averages between $40 to 50 million dollars in volume annually.

Aside from these professional achievements, Michael treasures maintaining balance in his life and cherishes his relationships with people and the diverse aspects of real estate, from interior design to enlightening others with real estate knowledge.

Deeply entrenched in the community, Michael and his team actively participate in various charities, aligning with Baird and Warner’s initiatives. Michael also supports local charity events, including HOW, which provides housing opportunities for women to gain self-sufficiency and PAWS, echoing his love for animals.

When he isn’t working, Michael is passionate about music, specifically playing and composing piano pieces. His other hobbies include horseback riding, art and photography.

Looking ahead, Michael’s future aspirations include stimulating the growth of his production, assisting team members in expanding their businesses, and a devotion to continual learning and micro-improvement in his professional journey.

For him, it is paramount that everybody wins.

Michael Hall is an inspiring, humble leader who embodies excellence in the real estate world.

To learn more about Michael, call 773-398-4359 or visit michaelhallgroup.com http://

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MOE PAKNIA In the Austin, Texas, real estate landscape, Moe Paknia stands out as a true maverick, charting his path to success with a passion for investment and a relentless drive to serve his clients.

Starting his career in real estate in California, “on the loan side,” he says, Moe Paknia moved to Austin and got his real estate license. “I had no sphere of influence, no friends or family here,” he recalls. “It was a blank canvas, and I had to figure out who my client was, where they were and how I could find them.”

Those three questions—who, where and how—became Moe Paknia’s mantra. One colleague asked him why he kept repeating those three words all the time, and Moe Paknia’s response was succinct: “Well, as soon as I find the answers, I’ll stop repeating them.” Against the odds, Moe Paknia found the answers exploring unconventional avenues. “I saw the HUD homes as opportunities,” he explains. “I started marketing them and soon my efforts paid off.

Eventually, I was asked to teach other agents how to sell HUD homes. It was a surreal moment because I had only sold three homes, but it was three more than everyone else!” In 2008, he even wrote a “How to Book” for REALTORS® about HUD homes.

Moe Paknia’s fearless approach and dedication to his profession paid off. In 2017, he formed his own company, Paknia Real Estate Team, with a focus on serving investors in the Austin area. Since most of his clients are investors, he evaluates homes every week, looking for the right properties for his clients’ portfolios, then he sends out a weekly email with all the opportunities

listed. But his commitment to his clients transcends mere transactions; it’s a deeply ingrained philosophy that drives his every action. “I work for people, not for money,” he emphasizes. “I’m not just dumping a house in their lap and leaving. I’m looking after their best interests, even if it means talking them out of buying or selling a property.”

Maintaining strong connections with his past clients is something Moe Paknia takes seriously. “I have clients in California, Washington, Seattle, London, India and Jakarta,” he shares, not to mention throughout the city of Austin. He takes time at Thanksgiving and Christmas to drop off gifts for his local clients. “It’s about building relationships, not just transactions.”

Moe Paknia loves helping clients achieve their investment goals. “I love this job. If you wake up on Monday morning and you hate what you’re doing, you better start looking for something else,” he says. “This is a great, great job, with great opportunities. I’m helping clients to build something on the side, not just buying their own home.” Despite his success, Moe Paknia remains grounded, finding fulfillment in giving back to the community, such as participating in local church food pantries, where he donates about $1,500 a year.

“It’s about making a positive impact beyond the world of real estate,” he says.

Looking to the future, Moe Paknia embraces the journey with optimism. “I’m on the road, and I keep going,” he affirms. “It’s not the destination that counts; it’s the traveling that counts the most.”

For further information about Moe Paknia, call 512-468-8788, email moepaknia@yahoo.com or visit his website 52

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Tips on Breaking Into the Luxury Market So, you’ve been doing residential real estate for a while and you’re looking to up your game. A lot of people consider going into the luxury market at that point. Or, maybe you started in the business always intending to specialize in luxury properties and were just learning the ropes before you tackled one of the industry’s most lucrative specialties.

No matter the reason, the luxury market is a whole new ballgame and you don’t want to go into it unprepared. First impressions are everything in this business, especially when you’re dealing with wealthy clients and investors. Here are few things to consider if you’re thinking of going from starter homes to estates.

LEARN HOW THE LUXURY MARKET AND CLIENTELE ARE DIFFERENT As experienced as you might be in traditional real estate, the luxury market is almost like starting at ground zero. Everything from the buyers, to the sellers, and obviously, the properties themselves, will take a new approach.

One of the key ways it is different is that the feeling of exclusivity truly matters. You will be doing more targeted marketing through high-end networking groups as wealthier clients tend to be more comfortable when Top Agent Magazine

you come recommended by people they trust to have the highest standards. There are no mass-marketed open houses. It’s all about private showings. Although professional, one-on-one service is key in this business no matter what the price point, wealthier buyers are accustomed to concierge-style service, and the way to stand out from the rest is to provide service that goes above and beyond what even they expect.

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LOOK THE PART If you’re thinking of going the luxury route, creating high-end branding and marketing yourself properly is of the utmost importance.

That includes your own personal look. You and your business will need a total makeover, or at least a major upgrade. It might even be time to buy that new car you’ve always wanted. It is also key that all of your marketing materials are high end. So start gathering a stable of highly-trained professionals,

photographers, and stagers as every aspect of the service network you’ll be providing complements the brand that you’re selling.

It’s well worth the time to get all of this nailed down and seamless before you even think of entering the luxury market. Another good investment? You want to have an indepth knowledge of all the latest real estate technologies and innovations. Don’t just look the part, actually be on the cutting edge.

SELL THE LIFESTYLE Yes, you’re selling a home, but you’re also selling a lifestyle, which in luxury is almost more important. When someone is spending millions of dollars on a home, they want to see the fabulous life they will be living in their new digs. Really highlight amazing party spaces, unique one of kind features,

and amenities. As with anything of value, things that make a property rare, will automatically make it more appealing to people who can afford the best. It also helps people connect more emotionally with a home, giving it even more value than if you just try and sell it as a good investment.

NETWORKING, NETWORKING, NETWORKING Networking is an important aspect of this business at every level, but it a vital tool in the luxury market. Most of your referrals and targeted marketing will be done through luxury agent exclusive networking groups. In addition to that, it is even more important in this segment of the business to be actively

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involved in your community through volunteering and supporting local charitable events. You will not only build a stellar reputation, but you’ll also be giving back to the community you represent, and ultimately, integrity is what it’s all about in this business.

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NICOLAS FORAND Initially setting his sights on a career in marketing, Nicolas Forand was looking for a job as the pandemic hit. “I sent applications to 30 places, and received no answers,” he explains. With businesses abruptly closing down to wait out the virus, there was one sector that was booming: real estate. “I took a chance and applied to a real estate company, even though I had no experience in it,” Nicolas says. “They decided to hire me.” His enthusiasm and knack for connecting with people over the phone quickly paid off, leading him to book an impressive 120 appointments in his first year. This early success propelled him to pursue formal education in real estate, marking the beginning of a promising career.

Now, Nicolas has transitioned from working within a team to thriving as a solo agent. Focusing his efforts on Montreal, particularly in LaSalle and the South Shore, he quickly builds connections and serves a wide array of clients in these vibrant communities.

Nicolas distinguishes himself in the competitive real estate market with a blend of dedication and a personalized approach. With 25% of his business stemming from referrals and repeat clients, Nicolas’s strategy is a testament to his hard work and the trust he builds with his clients. He attributes much of his success to his exceptional outreach efforts. “Last year, I made 9,000 calls,” he says. Nicolas’ understanding of the demographics he serves, particularly in LaSalle where many residents are older, has led him to adopt a more direct approach through door-to-door knocking. This proactive stance, combined with his willingness to go the extra mile, introduces him to many people.

When it comes to marketing his listings, he focuses on the fundamentals. “For me, it’s all about pricing and good

home staging, and having nice photography and videography,” he shares. His approach has proven to be highly effective, with an impressive track record of nearly all his listings leading to successful transactions. Out of 35 transactions last year, he had minimal expiries or cancellations, proving his method’s effectiveness. Each property is showcased in the best light, with high-quality visuals that make a significant impact on potential buyers.

An active member of his community, Nicolas spends his off hours giving back. His community involvement is deeply personal and heartfelt, stemming from a childhood marked by the loss of his father to heart disease. “Every transaction, I’m giving a certain percentage of my commission to causes that raise funds and awareness for the disease,” he explains. For fun, Nicolas enjoys the company of others, particularly valuing the wisdom and impact of older generations. His caring nature extends beyond his professional life, as evidenced by a poignant example where he was named in a client’s will, reflecting the deep connections he forms with those he interacts with. Additionally, his interest in land development and investment, such as his triplex project that evolved into a 32-unit development, reveals a keen eye for real estate beyond just buying and selling properties.

The coming years look exciting and full of opportunity for Nicolas. With plans to build a team of multiple agents, he aims to strike a balance between expanding his business and dedicating time to coaching newer agents. This aspiration is deeply influenced by his familial background in education, mirroring his parents’ roles as teachers and translating that legacy into his passion for coaching.

For more information about Nicolas Forand, please call 450-500-7225 or email nick@forandrealestate.com Top Agent Magazine

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SARA MORAN Meet Sara Moran, a Minnesota agent who began her real estate journey a decade ago. Initially, Sara held a sales and management role at Ralph Lauren upon graduating college. After getting married, she moved around the country, devoting nearly twenty years to nursing and sales of OR products. The ongoing Midwest commutes, especially during snowstorms, pressed Sara to reflect on her passion for people and real estate’s eclectic aspects. Well aware that real estate would pose a challenge, Sara knew her background in nursing would complement this career switch, ultimately fueling her decision to welcome real estate and join Sotheby’s International.

market listings effectively, Sara utilizes a pattern formula involving highend photography, boosted ads, social media, exceptional print materials, postcards, and mailers. Additionally, Sara’s team seizes every opportunity to celebrate the small and big wins. As a result, Sara averages between five and eight million dollars in volume annually. However, 2023 will mark one of her most successful years.

While Sara acknowledges her tenacious effort in molding her thriving real estate business, she cherishes assisting others in their home-buying journey to achieve the best possible outcomes. Her altruistic ambition extends to rebuilding unfavorable scenarios into stories of resilience. To stay involved in the community, Sara makes a point to support her clients’ causes and volunteer in her community whenever her assistance is needed. Beyond her professional career, Sara enjoys winter sports and adventurous activities such as tennis, golf, hiking, and skiing. Additionally, she’s active in her church and defines these moments as her “happy times.”

Today, Sara directs her business and team under an umbrella framework. Although they function as solo agents, they share various responsibilities, from staffing to social media and event planning. Within these individual pods, Sara and her team members divide duties among themselves. As a team, they have wonderful adjunct industry relationships that cross pollinate across the real estate landscape of Minnesota’s Twin Cities Metro Area. Together, Sara’s group services diverse communities throughout Minnesota, with their office situated in the prosperous area of Edina.

The future is bright for Sara as she intends to hold her upward trajectory and provide her team with equal opportunities to strive for success while helping them discover their full potential in business and service. As a new year emerges, Sara imparts this wisdom: “You are the average of the five people you spend the most time with, so choose wisely.” Sara Moran is a beacon of earnest work, integrity, and inspiration in the Midwest real estate landscape.

With a 50% repeat and referral rate, many of Sara’s clients have purchased multiple homes and referred new clientele. Keeping clients returning to work with Sara is her personalized approach and loyalty to clients beyond transactions. All in all, her efforts build meaningful relationships that become like family bonds. To

To learn more about Sara, email sara.moran@lakesmn.com, call 612-720-7560, or visit homesbySaraMoran.com www.

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Daily Habits That Will Increase Your Mental Strength When it comes to building physical strength, the solutions are obvious, but keeping up your mental strength isn’t as easy as going to the gym. Although physical exercise does help clear your head and relieve stress, there are other things you can do daily that will help your mind be as strong and flexible as your body after a workout. Here’s just a few things you can do to help clear your head and make you more productive.

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DON’T WASTE YOUR BRAIN POWER That might seem obvious, but think about how much mental energy you might use up worrying about negativity or things you have no control over. Instead of focusing on problems, focus on solutions.

This actually take a lot of effort, we’re all conditioned to let worry paralyze us sometimes. Try and catch yourself when you’re 57

wasting time thinking about about past mistakes or current dilemmas you don’t have the power to stop. You really only have so much mental energy, and if you have kids and an especially stressful work situation, that might be even less than normal. Start treating your brain like the precious resource it is. You don’t want to be running on empty when it really matters.

BE MORE POSITIVE Eliminating negative thoughts is essential to increasing your mental strength. Carrying around negativity is like swimming with all of your clothes on. You might be okay at first, but eventually you’ll feel like you can barely stay afloat. Don’t drown in negativity, use positive thoughts as a lifesaver. This doesn’t mean you should ignore things you need to improve, just approach them with solutions rather than beating yourself up. Constant monitoring of this is important since it’s really easy to slide back into negative thinking.

STEP OUTSIDE YOUR COMFORT ZONE A lot of mental energy can go to dealing with anxiety. One way to deal with that is by forcing yourself to try new things and take on new challenges, that you might normally avoid because they make you feel unsure or scared. Challenge yourself daily, even with small things.

This is definitely something that becomes easier with practice. Start small, and in no time you’ll be taking on things you never 58

thought were possible. The simple task of trying something new every day will have you feeling energized and put you on the path to self-growth.

BE SELF-AWARE Your emotions affect everything you do, even if they’re not at the surface. Recognizing and labeling them is key. A lot of the above exercises require selfreflection. It’s okay to have the emotions you have, understanding why and where those emotions come from allows you to focus on dealing with them rather than just wallowing in them. Being self-aware is also about self-care. Know the things that help relax and rejuvenate you. That way you can handle everyday stresses and remain calm even during the most turbulent times.

BE WILLING TO LEARN A lot of people are still hung up on the idea that learning is a boring and tedious process, but you aren’t in junior high anymore. You can find something you’re actually interested in and immerse yourself in it, which engages your mind like nothing else. Whether it’s learning a new technology that will improve your business or something that will make you a more well-rounded person, the learning process keeps you engaged and open to new ideas. A curiosity about the world and new things is something that all mentally strong people have in common.

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SHARON WILSON Sharon Wilson of Whitestone, Ontario, combines a deep understanding of architecture and construction with a dedication to candor and transparency to fuel her real estate business.

“I respond very quickly to questions or inquiries – even long after the sale is complete. I love solving problems for people and being there for them in their time of need, and if it’s something I don’t know, then I almost certainly know somebody who does. Being an approachable problem solver is the key.”

Before formally entering the industry, Sharon was introduced to the world of real estate at age eight when her father passed away. “We lost our home after he passed,” she recalls. “I was sad and angry.

I wondered if we could have stayed and if there were other options. Years later, raising a family and enjoying a few different career paths, my husband and I started ‘Go Big And Go Home,’ mostly working with family and friends, flipping, renovating, and rent-to-own properties.” When it was time to move to their cottage, it felt like a natural transition for Sharon to obtain her real estate license. In 2018, she started working with RE/MAX Parry SoundMuskoka Realty Ltd. Brokerage.

Today in 2024, Sharon has a growing business serving Parry Sound and Muskoka. “I’ve lived here since 2012,” she exudes. “Living on a lake and traveling for my work, I not only get to listen to books in the car, I’m surrounded by the beauty of nature and wildlife.” By maintaining a boutique approach and a broad geographic range, Sharon can tailor her

systems to meet the needs of every individual client. “I like being with people – learning about their needs and being a part of their story. When I get the chance to educate clients so that they feel empowered to make the best decision for themselves, that’s when I know I’m in the right place for me.” The majority of Sharon’s business comes from repeats and referrals, as she’s formed deep connections with this region over the years.

While her tried-and-true interpersonal methods of doing business have cemented her in the industry, Sharon is excited to grow in 2024 by embracing her colleagues and tech-savvy industry professionals. “I’m always learning something new, and combining it with what works from the past. I still do radio advertisements and occasionally print, but social media is great for marketing properties reaching a larger audience. I took a course and did my own for a while, but I’m starting to realize that hiring help in some areas will give me a bigger return on my time while letting me do what I do best.” Alongside the Scott McGillivray Group, Sharon aims to extend her sphere of influence and strategically partner with other like-minded agents to bolster her trajectory.

Despite her lofty ambitions, Sharon’s truest goals are centered on her loved ones, and enjoying every moment she has with her clients. “I plan to continue learning and making tiny changes to the business, and continue to enjoy living for what’s going on today!”

For more information about Sharon Wilson, please call, text or email - 705-746-0785 or info@sharonwilsonrealestate.com

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How to Get the Biggest Recharge

Out of Your Lunch Hour When things get busy, it’s typical to find a grab-and-go lunch and keep plugging away on the tasks at hand. While some days demand this kind of hustle, your lunch hour can be a valuable window in which to recharge and set the tone for the latter half of your day. In fact, taking a mindful break at midday can create 60

mental space for extended productivity and provide the morale boost necessary to take on a new task for the afternoon.

But how do you maximize that hourlong reprieve amidst a busy schedule?

Here are a few ideas for inspiration, no matter what your tastes or preferred habits may be.

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Taking a mindful break at midday can create mental space for extended productivity and provide the morale boost necessary to take on a new task for the afternoon.

GET MOVING Just ten minutes of light exercise can get your blood pumping and your energy renewed.

Step outside and take a brisk walk around the block, or walk to your favorite sandwich shop instead of hopping in your car. Find ways to incorporate light exercise into your lunch hour routine and you’ll not only enjoy a chance to stretch your legs and get your eyes off of screens, but you’ll also reap the health and mood benefits of endorphins. Even extended stretching or mild calisthenics can provide rejuvenating relief in short order.

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PLAY CATCH UP Sometimes catching up with an old friend or family member can brighten your day and give you a morale-boosting outlet beyond the office. During your next lunch hour, why not combine a jaunt around the block with a call to catch up with your sibling or college buddy? Shifting your focus from work and centering instead on a comforting interpersonal relationship can really boost your mood and reinforce your personal values.

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CHANGE YOUR TUNE

SOAK UP THE SUN If you’re tempted to eat your lunch at your desk while staring into the same computer screen that you’ve been working on for hours—think again. Sure, a busy schedule sometimes means making that sacrifice, but when your schedule and weather permits, try to take your lunch outside and disconnect from your office setting. Soak up the sun, feel the breeze, and lift your gaze to the horizon instead of toward your phone or computer screen. The mood-boosting benefits of time spent recharging outside are well-documented, and a change of scenery can give you the boost you need to power through your afternoon to-do list.

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Use your lunch hour to treat your senses. As you eat or get active, try queuing up your favorite music or the latest episode of your favorite podcast. If you focus on the same tasks and stimuli for too long, your brain will fatigue and your focus will erode steadily over time. Shift gears and treat your mind to some music or stimulation outside of your daily tasks. You’ll help yourself relax, recharge, and create a natural transition point for your ensuing afternoon workflow.

Your lunch hour isn’t just about being purely functional. If you want to maintain a steady rate of productivity and leave the office satisfied by the progress of your day—use your lunch hour wisely. As important as it is to nourish your body, also consider nourishing your mind. No matter what your chosen outlet may be, don’t overlook the power of a well-spent lunch hour and the positive benefits that are sure to follow.

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STACEY MARTINDALE Seventeen years ago, Stacey Martindale discovered her path in the real estate world in an unexpected way. While conducting auctions, she encountered a need for a real estate license to legally declare a property ‘sold’ in Colorado.

This requirement led her to obtain her license, merging her auctioneering skills with her long-standing interest in real estate. Today Stacey works independently under Cornerstone Brokers, having carved out a niche for herself in this competitive field. Stacey’s expertise spans across Northeast Colorado, primarily covering the Front Range and the eastern corridor of I-25.

Stacey truly stands out as a real estate agent due to her exceptional approach to client relationships. “I have a lot of repeat business,” she explains. “It’s probably about 50%.” This impressive figure is a direct result of her dedication to maintaining lasting connections with her clients. Stacey goes beyond the transactional nature of buying and selling homes, emphasizing the personal aspect of each interaction. She believes in the importance of staying in touch. “Buying a house is a pretty personal thing. You get to know your people and they become family.” Her methods are simple yet effective.

Stacey keeps the lines of communication open through emails, texts, and thoughtful gestures like sending pins, cards, and Christmas greetings. Her philosophy is clear: “After working together, my clients are always a part of my life.”

Her approach to marketing listings is a blend of traditional methods and modern digital strategies. “The most popular right now, of course, is social media,” she explains. Stacey utilizes the extensive reach of

social media, including Facebook and Instagram, to showcase her listings to a broad audience. In addition to her online presence, Stacey is a member of two major MLS (Multiple Listing Service) systems in Colorado: the Denver Metro and the Northeast Colorado MLS. This membership ensures her listings gain widespread visibility across the state.

Beyond the digital realm, she also employs traditional methods like yard signs and postcards, which continue to be effective tools in her marketing arsenal.

Stacey is deeply involved in her community, participating in a variety of local events and causes. “I do a lot of community activities,” she says, mentioning her involvement in events like the local Bobstock festival, the MCC Gala, and a bowling fundraiser for a women’s shelter. Additionally, she volunteers for the Fourth of July rodeo. In her free time, Stacey loves to unwind with her family. She enjoys outdoor activities such as fishing and visiting the mountains. “Family time is my thing,” she explains.

Looking towards the future, Stacey is focused on the continuous growth of her real estate business. With 17 years of experience under her belt, she believes in the importance of progressive expansion, “step by step.”

Committed to her place at Cornerstone, Stacey remarks, “I’m a lifer here. I am happy to go to work every day because of the Cornerstone Office Family and all the new people I get to meet every day.” Her goal is not just business growth, but also to assist others in realizing their dreams of homeownership. “I just love helping people accomplish their goals,” she says. “Putting people in their dream home is an awesome feeling.”

For more information about Stacey Martindale, please call 970-380-3996 or email stacey@cornerstonebrokersllc.com Top Agent Magazine

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