Northern California 1-2-17

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NORTHERN CALIFORNIA EDITION

TOP 5 MARKETING TIPS FOR REAL ESTATE AGENTS

FEATURED AGENTS

CRAIG BUNTIN HEIDI CHOI BROOKS LANDRY COVER STORY

ANNE WIENS

WHEN IT'S TIME FOR A HOME OFFICE LIVING ON COMMISSION GOOGLE ADWORDS: HOW TO MAKE GOOGLE DO THE WORK FOR YOU


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NORTHERN CALIFORNIA EDITION

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ANNE AND TIM WIENS

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CRAIG BUNTIN

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HEIDI CHOI

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BROOKS LANDRY

CONTENTS 4) TOP 5 MARKETING

TIPS FOR REAL ESTATE AGENTS

20) WHEN IT'S TIME

FOR A HOME OFFICE

25) LIVING ON 14) GOOGLE ADWORDS:

COMMISSION

HOW TO MAKE GOOGLE DO THE WORK FOR YOU

Phone 888-461-3930 | Fax 310-751-7068 mag@topagentmagazine.com | www.topagentmagazine.com No portion of this issue may be reproduced in any manner whatsoever without prior consent of the publisher. Top Agent Magazine is published by Feature Publications GA, Inc. Although precautions are taken to ensure the accuracy of published materials, Top Agent Magazine cannot be held responsible for opinions expressed or facts supplied by its authors. To subscribe or change address, send inquiry to mag@topagentmagazine.com. Published in the U.S.

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Top 5 Marketing Tips for Real Estate Agents by Bob Corcoran

“All failure is failure to adapt, all success is successful adaptation.” — Max McKeown Here’s a simple truth in real estate: what worked yesterday won’t always work today or tomorrow. A perfect example of this is marketing. Some marketing techniques you used a few years ago likely aren’t working as well for you today.

So what kinds of marketing should you consider? Here are five that’ll put you on the right path to connecting with (and persuading) prospects:

1. Share helpful content—Because information is so prevalent, only the most relevant communication reaches consumers’ brains. Messages that simply tout how great you are will fall short. Before you send information, always ask: “Will this help prospects I hope you’ll agree with me when I say in their real estate affairs?” If not, reaching prospective buyers and rework it until it is helpful, sellers via marketing is essential to informative and interesting. your livelihood in real estate. So making the necessary changes in how 2. Make social media work for you— you communicate with them is a must. When you share helpful information, you have a much better chance of it In short, you have to adapt because in getting shared on social media outlets. the span of just a few years we’ve When that happens, your name rises witnessed a wide-ranging revolution on the ladder of respectability in the in the way consumers get and interact world of real estate. Social media with information. The internet, e- allows people to communicate with mail, mobile phones, social media, each other more than ever. Some wearable technology -- the list grows studies say 75 percent of a real estate longer every year. agent’s business comes from referrals 4

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and word of mouth. And half of Americans said they have received a good suggestion on social media, according to a new Harris Poll, including 16 percent who frequently receive suggestions and 35 percent who said they receive suggestions on occasion.

4. Become ‘mobilized’—Can consumers read your website and emails on their mobile devices? If not, you’re losing potential customers. Research now shows that people spend more time browsing the web on mobile devices than they do on their desk and laptops. Some studies suggest that upwards of 66 percent of emails are opened on a phone or tablet. And 650 million people access Facebook daily via— you guessed it—their mobile devices. Today people want immediate, quick bites of information wherever they happen to be. When you can offer that, you’re putting yourself ahead in the game.

3. Refresh your testimonials— Staying with the theme of consumers sharing information via social media, consider adding some pizzazz to your testimonials to boost referrals. You might want to turn them into 15 to 30 second videos you can post on your website or social media outlets to create some buzz and trust and at the same time, give people something talk about 5. Use videos—Consumers are and share. watching videos on the internet in Top Agent Magazine

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Reaching prospective buyers and sellers via marketing is essential to your livelihood in real estate. So making the necessary changes in how you communicate with them is a must. record numbers. Facebook reports that since last summer, it has averaged more than 1 billion video views per day. Think about how you can start using video on your social networks, YouTube and website to capture the attention of prospects. Yes, certainly post listing videos, but also consider community tours, client testimonials and expert interviews about real estate. For inspiration, visit youtube.com and type in homes for sale in the search option to see how real estate pros are using YouTube these days. Let me hear from you. Is your marketing keeping pace with all the changes taking place in today’s real estate market? Are you willing to change your marketing? Do you 6

know where you need to begin? Please send any comments or questions you have to Article@ Corcoran Coaching.com or http://www. facebook. com/CorcoranCoaching. Bob Corcoran is CEO of Corcoran Consulting and Coaching Inc. (www.corcoran coaching.com/programs, 800-957-8353), an international consulting and coaching company that specializes in performance coaching and the implementation of sound business systems into Real Estate Companies, Mortgage Companies and Small Businesses. Corcoran Consulting & Coaching has a Life Coaching Division called Genesis; which is based on the core fundamentals of Og Mandino’s Performance Coaching and Intentional Creation Coaching. Corcoran Consulting is headed by Bob Corcoran; a national recognized leader, speaker and author. To find out more about Corcoran Consulting & Coaching, call 1-800-957-8353 or visit us at www.CorcoranCoaching.com/aboutcorcoran-coaching Top Agent Magazine


ANNE WIENS

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Anne and Tim Wiens have been married since 2000 and have been working together as a real estate team since 2004. Before entering real estate, Anne was working for a large home builder in an administrative position. After several people told Anne she would be good at selling homes, both she and her husband got their licenses. The duo’s combined individual strengths have allowed them to thrive as a team. Tim has a background in computers, while Anne has a real knack for sales. “We enjoy different parts of the business,” says Anne, “So we both have our different tasks. I’m Copyright Top Agent Magazine 8

more in charge of the sales, while Tim, my Licensed Transaction Coordinator, handles the website and the paperwork.” The team is highly adept at handling a number of tasks with their comprehensive skills in marketing, advertising, mass communications, and public relations. Anne and Tim serve Placer, Sacramento, and El Dorado counties in Northern California. Anne and Tim have a large number of repeat clients, which can be credited to the team’s dedication to providing excellent service. “We both work so much and so hard that I Top Agent Magazine


“We love what we do and we try to make every client feel like they’re the only client.” think our clients appreciate that,” says Anne. “We love what we do and we try to make every client feel like they’re the only client.” What sets Anne and Tim apart from other real estate teams is their incredible work ethic and focus. “Clients are always asking us if we ever take any time off at all because Top Agent Magazine

we’re always working,” says Anne, “The answer is rarely.” Clients know they can depend on this team of REALTORS® to meet their needs in a timely and professional matter. In terms of staying in touch with past clients, Anne and Tim will send emails, texts, Copyright Top Agent Magazine 9


or mailings. “We also have a client portal that constantly sends our clients properties,” says Anne. The team advertises both online and offline. “We send a lot of really nice postcards and market updates to our clients,” Anne says. Anne and Tim have enjoyed a successful career in the real estate business, earning many accolades over the years, including being named in the Top 100 Most Influential Real Estate Agents in California 2016 from Real Estate Executive Magazine. The team has also earned many Five Star Professional Awards, a Coldwell Banker Copyright Top Agent Magazine 10

International Presidents Elite award, and have been recognized by Trulia as one of America’s Best Real Estate Agents. Anne has closed over $180 million in sales over the span of her career. Real Estate is a true passion for Anne and Tim Wiens. Anne says her favorite part of the business is the people she’s gotten to work with over the years. “It’s fulfilling helping people. The best part is the friendships you develop with clients after the transactions are done,” she says. Anne still loves looking at homes and immersing herself in the entire real estate process. For Top Agent Magazine


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Tim and Anne, their love of the business is shown through the way they expertly handle transactions with their clients. Giving back to the community is an important part of Tim and Anne’s way of life. In the past they’ve donated to local homeless

shelters and crisis intervention centers. “We try to do as much as we can,” says Anne. Anne and Tim look forward to continuing to provide excellent service to all of their clients. “We love what we do,” she says, “And plan to stay in the business for many more years.”

To learn more about Anne and Tim Wiens contact them here: YourAgentAnne@yahoo.com | YourAgentAnne.com 55+ ActiveAdultPlacer.com www.

www.

Click here to see what people are saying about Anne! 12 Copyright Top Agent Magazine

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Google AdWords:

How To Make Google Do the Work for You There is no denying that the internet is the first place a buyer begins looking for a new home in this digital age. Knowing how to put the powerful tools available on the internet to work for you can give you a decided advantage when it comes to attracting prospective buyers to your listings, as well as you as an agent. Google is easily one of the major superpowers of the internet, and they have one of the most powerful advertising tools available. Knowing how to utilize Google AdWords in the correct manner can make your internet advertising immensely powerful and possibly your best way to reach prospective buyers. Google AdWords is also extremely cost-effective. This multifaceted tool gives you much more control over your advertising campaign than other more traditional methods. You can target specific audiences, choose the specific search terms, also known as keywords, that will bring up your ad in someone’s search results, and you can set a budget for each campaign that will dictate it’s reach and how long the campaign will run. Here are some tips for how to put Google AdWords to work for you. 14

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ent websites. You want to set yourself apart from every other real estate website users are viewing in their search for a house.

MAKE SURE YOUR ADS ARE GOING TO SEND USERS TO A SITE THAT WILL CAPTURE THEIR ATTENTION

You can spend an infinite amount of money on Google advertising campaigns, but if those ads don’t send users to a site that will capture and hold their interest, then you’ve just wasted all that money. Don’t put your cart before the horse. Make sure you are considering exactly where these ads are going to send users. To set up your website for success, at the very least you want to make sure users are greeted by clear call-to-action, such as a message that will encourage them to sign up for your newsletter or subscribe to your blog. You want to set up your website to maximize and capture the leads the ad campaign sends your way.

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BUILD CUSTOMIZED OR CUSTOM-MADE WEBSITES RATHER THAN TEMPLATE WEBSITES It is easy and tempting to use template websites, or to offer your agents template websites if you are a real estate manager or broker. While this offers a cost-effective solution to providing every agent with a website, it does little to set you or your agents apart and capture the attention of users that are used to seeing a wealth of differ-

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MAKE SURE YOU ARE OFFERING VALUE ON YOUR WEBSITE

Don’t simply use your website as a kind of brag sheet. Let users know what makes your particular services valuable to them. Highlight your expertise in a certain location through tools such as blog posts, providing market updates, or giving pertinent information on a unique type of property. This will ensure that your online advertising campaigns are much more successful.

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LOCATION IS EVERYTHING!

Location is everything in real estate, and the same holds true for Google AdWords. You can target specific locations in your ad campaign. While one approach is to focus on the area around your location, a more advanced approach would be to link AdWords campaigns to your Google My Business account. This is a Google service that includes your address in the ad, allowing people to then click on it and see exactly where you are located on a map.

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USE GOOGLE ADWORDS IN YOUR CAMPAIGN TO EXPAND YOUR BUSINESS IN GENERAL

Focus an AdWords campaign on expanding your business by incorporating specific zip codes and neighborhoods that will help you establish a presence in an area where you would like to increase your real estate business. Making sure that your ad appears in search results that are related to the real estate in a specific area will help shape the image and brand of your business as well as bring in new leads.

HARNESS THE POWER OF DATA

When you run a Google AdWords campaign Google Analytics captures a wealth of information about your target client demographic. You can gain real insight into your online visitors, such as when they visit, what they do and look at on your site once they get there, and what search terms they use. You can use all of this information to grow your business. Use Google Analytics to determine which users (location, gender, age) are utilizing specific aspects of your site, such as looking at multiple listings, reading your blog, etc. You can then use this information to target these specific demographics in your AdWord campaigns, Gmail ads, the Google Display Network, and other advertising.

Using the internet to help advertise your business and your listings is one of the smartest moves you can make as an agent in this modern age. However, you don’t want to simply go into the process blind or you’re wasting a lot of potential resources and data that could make all the difference. To reap the benefits of Google AdWords, you must apply an intelligent strategy to using these campaigns. 16

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CRAIG BUNTIN

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CRAIG BUNTIN Craig Buntin was the general manager at his father’s company, a motorcycle parts and accessories distributor, where he handled purchasing negotiations when a friend suggested he get his real estate license. That was back in 2004. Now he’s a multiple award-winning realtor at a top-producing agency in Northern California, serving clients from Tracy to Sacramento. Over the years, he has earned a slew of designations demonstrating his expertise. He holds certifications in everything from short sales and REOs to eMarketing and distressed properties. Sixty percent of Craig’s business is based on repeat clients, while another 30 percent is comprised of referrals and the other 10 percent is new business. He believes clients continue to return, in part, because of his superior communication skills. “When I got into this business,” he says, “I knew I wanted to be available 24/7 so my clients could sleep easily at night.” When Craig purchased his first home, he was anxious and full of questions about the process. Once five o’clock rolled by, having those questions answered became nearly impossible. “Purchasing a home is a large milestone in a person’s life, and yet, often times you hear of realtors who simply aren’t present,” he says. Craig, on the other hand, delivers a level of service and genuine commitment to his clients that’s slightly infectious. His energy fills the room, and he makes expectations clear from the start. Craig is an avid user of the F.O.R.D. technique, which stands for family, occupation, recreation, and dreams. It’s a powerful communication tool that allows him to easily engage with clients and show them he cares. Helping clients is his favorite part of the job. With over 10 years of industry experience under his belt, many of his first clients now have children ready to purchase their own homes. Craig is the first person they call to help them through this process. “It’s important clients know you’re always there for them,” he says. For Craig, this means developing a relationship with clients that extends beyond the end of a transaction—being a resource for anything from recommending a contractor to a hotel for a visiting family member. When clients move out of state, it’s not unusual for them to ask Craig to refer them to a new real18

tor. “It’s a sign of trust,” Craig says, “when a client feels so well taken care of they know you’ll place them safely in the hands of someone who can do the same.” When it comes to marketing, Craig finds a recipe for success in balancing digital strategies targeted at millennials and traditional print-based strategies targeted at an older audience. This balance is important, because though the bulk of today’s homebuyers begin their search online, many still discover properties from direct mailers and advertisements in local newspapers. From luxurious estates to quaint cottages, he uses professional photography to ensure the property shows its best. Craig runs his business out of Elk Grove and works hard to give back to his community. He sponsors and volunteers at many local events, hosting movies in the park or horsedrawn carriages around the holidays. It’s important to him that people want to stay in this community—to raise families here—and the vendors he works with, like home inspectors and mortgage lenders, participate as well. Craig raises his own family in Elk Grove, and when he’s not working, he can be found outside gardening or spending time with his children. Craig has spent 20 years cheering on his children in their many traveling sports and activities as well as sponsoring many of their teams and team events. “Being an active member of a community gets your face out there in a way that’s more genuine than any piece of marketing,” he says. If one thing has become clear during Craig’s time in the industry, it’s that he’s a natural with an innate ability to bring people together. “I’ll probably never retire,” Craig says. “There are many pitfalls and lots of rejection that comes along with this career, but if you love what you do, it’s all worth it.”

To learn more about Craig Buntin, visit craigcansell.com, email cbuntin1@gmail.com, or call 916-897-7856 Copyright Top Agent Magazine


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When It’s Time for a Home Office by Nancy Michaels

So, you’re tired of clearing your papers off the dining room table every time someone wants to eat (how dare they!). And you’re still recovering from the business call you were forced to take that time your 5-yearold pressed the phone into your hand just as you stepped from the shower (it’s amazing how professional one can sound while wrapped in a towel and dripping wet).

fairly easily for this purpose. Use bookcases, filing cabinets, plants, screens, even lighting to define your work space. It’s essential that you remain committed to your space as office space. Without this psychological distinction between home and work, the two areas of your life may slide into one another, causing you to lose focus, and thus, productivity.

Sounds like it’s time for a home Choose furnishings that are ergooffice. nomically correct, and which fit in with the decor of the rest of your Ideally, you’ll have a spare room to home. Lighting should come from turn into office space—preferably three sources: natural, ambient and one with a locking door. An extra direct. Give yourself enough storage bedroom, the basement, or attic can space to keep your work area all serve this purpose. If you don’t uncluttered. You may want to store have room for a dedicated office, your supplies in another part of the take a look around your house to see house, keeping just a week’s worth where you can carve yourself some in your office. And schedule a space. A closet, bedroom corner, weekly or biweekly cleanup where hallway alcove or even the area you go through your papers and files under a stairway can all be converted and either throw away or stow away 20

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anything that is not essential to the event of a power failure. An daily operation of your business. uninterruptable power source supply is also a must for the home office. Almost every business requires a This will keep your computer runcomputer system. Don’t skimp. You ning during a power outage until want something with enough speed you’re able to safely shut it down. and memory capacity to last into the future. A good-quality inkjet, or Another essential component of the preferably, a laser printer is also home office is telecommunications, essential. Investigate the all-in-one meaning telephone, fax and Internet printer, fax, copier and scanners. access. An account through an These may save you money as well Internet service provider or online as precious office space. I also service shouldn’t cost more than $20 recommend a computer backup per month and it will give you the system, which will protect the ability to send and receive e-mail. contents of your hard drive in the Top Agent Magazine

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It’s essential that you remain committed to your space as office space. You’ll probably want more than one phone line, three if you’re using one line for a fax and modem hookup. It’s wise to invest in a business line, which allows you to list your business name and number in the phone book and with directory assistance. To keep costs down, use that line for incoming calls only. If you don’t want the expense of a business line, but can do without a repeat of the shower scene, order “distinct ring” service from your phone company. This is a separate phone number which rings into your home line, but sounds different from your normal ring. This alerts you and family members to incoming business calls. If you’re dishing up dinner or washing the dog, you’ll know to let your answering machine, or better yet, your electronic voice mail system, grab the call. If you’re in the shower, hopefully your 5year-old will know to do the same. You may also want to order “call 22

answering” from your phone company. It’s just a few dollars a month and sounds more professional than an answering machine, and which won’t break down while you’re on vacation. A home office can either improve productivity, or harm it. You may find yourself doing paperwork at 2 a.m. when you should be sleeping, or flipping to General Hospital at 3 p.m. when you should be working. It’s helpful to treat your home office as you would an outside office, complete with “starting” and “quitting” times. This will help you stay focused, organized, and productive. And your family will appreciate having their dining room table back. Nancy Michaels, of Impression Impact, works with companies that want to reach the small business community and with small business owners who want to sell more products and services. Copyright©, Nancy Michaels. All rights reserved. Top Agent Magazine


HEIDI CHOI Top Agent Magazine

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HEIDI CHOI

When speaking with Bay Area Realtor Heidi Choi, one thing is abundantly clear: even with nearly seven successful years of stellar success in her field, she’s not about to rest on her award-winning laurels and achievements. A home often represents clients single largest investment, and so it must be ensures that the Realtor chosen has the highest integrity, skill level, and will work tirelessly to help achieve your client goals. In today’s challenging and ever-changing market, the process of buying or selling a home can be stressful. With Heidi Choi as your Realtor, one can be assured she will be a consistent, trustworthy counselor to help navigate the market. She aims to make the experience as rewarding as possible. Heidi is a highly qualified, motivated professional who can be trusted to represent client’s best interests. Her passion and enthusiasm for real estate, design staging, and remodeling is reflected in the personalized attention and care she offers for each client. Heidi has built her reputation on practicing the core values of integrity, dedication and service. With an unwavering work ethic, she will help guide the entire process of one of life’s most changing experiences and largest transaction, the sale or purchase of a home. A skilled negotiator, she knows how to obtain the best price for client’s homes. With Heidi’s broad base of professional associations, business experience, strong local presence and history in the Bay Area communities, she is a tremendous resource for her clients. Her high expectations of herself provides her the ability and determination to deliver outstanding service and results for her clients. Accompanied by a strong foundation from her brokerage and staging-design company, Heidi offers the support of a dynamic management, a strong market position, effective and appealing marketing, and an innovative technological platform. She’s surrounded by an extensive and enviable network of professionals and valuable industry resources. Clients delight in having a hardworking, full-time realtor and team that are always available and will accommodate all needs. Clients also have convenient access to her one-stop full-service team which offers interior design*staging*photography, reputable licensed contractors for remodeling and inspections, mortgage and appraisal advisors, property management and relocation services. They will manage every step of the process from finding the right home, preparing the home for the market, all the way through close of escrow and beyond. 24

Heidi and her team continue to flourish in the real estate industry, as her last consecutive years of referral-only business solidly attests. It also evidences the exceptional amount of dedication she provides, a level that is about to be surpassed with her growing broad-spectrum team that will make her a full-service boutique and help her maintain her place at the head of the real estate pack. Heidi truly makes an effort to invest her time, and provide her undiluted attention and personal touch into her clients and their home projects. “I strive for excellence and try to offer my clients only the best. I have an amazing team and we are ready to go to the next level.” Her reason for this almost fanatical attention to service? “I enjoy meeting people and helping them achieve their dreams of home ownership and transforming their homes into their own personal sanctuary. I am grateful to be part of people’s lives and knowing that I’ve made a difference, as owning a home is a life-changing moment. Watching people and their families grow in the various stages of life is such a joy for me to see. In addition to her busy work schedule, Heidi finds the time to continue learning about the real estate industry to make sure she is up-to-date on the latest trends. She is also actively involved in her local community and generously donates to charities. When she does find time, she loves to relax with her friends with good food and wine, golf, hike, sail, and spend time in Lake Tahoe and Hawaii. Most of all, she loves being with her dogs as she is a huge animal lover and advocate. But her career remains her primary focus. “Real Estate and people are my passion,” says Heidi. “I work tirelessly with care and commitment, and my goal is building lifetime relationships. I feel so blessed and hope God will continue to bring many more wonderful people and experiences, as we help inspire one another along this journey.”

For more information about Heidi Choi, call 510.789.8788, visit HeidiChoi.com, or email Homes@HeidiChoi.com www.

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Living On Commission by Linda Brakeall

Commissioned sales is one of the few places where you get paid exactly what you’re worth. One of my friends really hates that concept. “I could never live on that!” But loan officers have to do it all the time. The most successful people I know love being on commission! They love being able to give themselves a raise just by working harder. Most people need a little help learning how to budget, and how to put away money for taxes and infrequent but important expenses.

and maybe a third will go directly to the government for taxes. You should be putting at least 10% away for savings and investment and 5% for surprises is not unrealistic. When I took over a large real estate office a few years ago I found out that one of my new REALTORS® was going through bankruptcy proceedings. I knew she a sold a lot of real estate and I couldn’t figure out how she got in that situation. One evening over coffee she told me about being a rookie with another company. She fell into a land deal and made the single largest sale her company had ever made.

So here’s the rule: Never plan to spend more than half of any paycheck. You can have all kinds of Within six months she received a fancy formulas but that’s it. You huge six-figure commission. Within have to assume that at least a quarter two years she was in debt over her Top Agent Magazine

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Commissioned sales is one of the few places where you get paid exactly what you’re worth. head. The problem? She spent it all! She started borrowing trying to pay her taxes. She was so stressed out over the tax situation that she didn’t sell any more real estate for the next year.

REALTORS® or other commissioned sales people. A little planning in advance for regular and predictable expenses and a slush fund for surprises and you’ll be covered!

Don’t let that happen to you. Loan officers aren’t that different from

Copyright© 2014, Linda Brakeall. All

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BROOKS LANDRY Brooks Landry always knew he wanted to be in the real estate industry. He moved to California from Maine 13 years ago and got started in the mortgage industry, quickly learning the ins and outs of the mortgage process while successfully managing multi-million dollar mortgage pipelines. “My wife was also in the industry at the time, and we both wanted to move into the sales side of the real estate business. So we decided to open up our own brokerage six years ago and the rest is history.” After a brief time working with Keller Williams and Pacific Union Luxury Real Estate, Brooks has recently established The Brooks Landry Group ,a boutique brokerage that serves San Francisco’s East Bay, in particular the communities of San Ramon, Danville, and Dublin. Brook’s credit his ‘Client First’ philosophy with much of his remarkable success. “Providing the very best service is essentially about putting my clients first. Key to that is being accessible, being a good listener, as well as a good communicator, and responding quickly to my client’s needs. I try and update my clients constantly. I really believe that communication is the key to success in this business. Not only am I always available, but I’m giving them honest communication. I tell them exactly the way things are. We advise our clients as if they’re our family members. That’s one of the reasons they are really comfortable with us, and because we’ve earned their trust, they feel good about referring us to their friends and family.” Maintaining those relationships is a huge priority for Brooks. “We do a lot of social media, direct target marketing, but we also have an email database that we use to keep people informed. Every Thursday we send out updates using videos. That’s been Top Agent Magazine

an effective tool, since they can really see our energy and I think that makes it more of a personal touch. Another thing we do to keep in our client’s lives and to show our appreciation for their business, is every Thanksgiving we let them choose a pecan or pumpkin pie and deliver it to them.” Brooks is particularly passionate about marketing. “I love being creative with marketing and seeing how people respond to different techniques. I believe we have the most aggressive marketing approach out there. We take advantage of everything we can. We door knock in the neighborhood, inviting people to the open houses. We really encourage people to come to the open houses by offering raffles for tickets to local sports teams. I also put a lot of money into Facebook, boosting posts, and utilizing video marketing. Starting in January we’ll be marketing our clients open houses through Comcast television commercial spots to add more value. We have a large sphere of influence with local Realtors® who are always made aware of our listings and reminded regularly. We really go all out.” Brooks has big plans for the future of his business. In addition to growing his current office, he would love to expand his reach, opening office in cities from Sacramento to San Diego. He’d also like to get into the commercial side of the industry. For Brooks, the sky is truly the limit for what his future holds. “I love real estate, it really keeps me on my toes. Every day is different. It’s truly an honor to have the opportunity to help people achieve their real estate dreams.”

To learn more about Brooks Landry call 925.216.7702, email brooks@brookslandrygroup.com or visit BrooksLandryGroup.com www.

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