NORTH CAROLINA 4-4-22

NORTH CAROLINA EDITION

COVER STORY

LEE ALLEN

HOW TO CUT DOWN ON DIGITAL DISTRACTIONS

24-HOUR TOUCH-UPS

FEATURED AGENTS

DENIS DASHCHENKO KIM GRACE PHILIP D. GUIN

TO MAXIMIZE YOUR PRICE LIST 7 Simple Tips that are Proven to Help You

STAY AHEAD OF THE COMPETITION

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Are You a Value-Added Agent?

I’ll bet if I asked ten real estate agents, all ten would answer ‘yes’ to that question. Yet, when I ask agents how they are value-added, they say things like: • I communicate regularly with my clients.

• I have a written listing presentation.

• I am honest.

• I am trustworthy.

Are these ‘value-added’ attributes? Or, does the client expect these attributes and services?

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Are these exceptional services or average services? I’m writing this article at the beginning of a New Year. It’s a perfect time to re-assess your professionalism and master being that ‘value-added’ agent.

Client Expectations are Higher than Ever Unfortunately, too many real estate agents assume they are ‘value-added’ because they are providing the services they want to provide— Top Agent Magazine

the services they think the client values. However, there’s a real client out there, and the client has different expectations. How do I know that? Because so few agents regularly survey their clients. In fact, when I’m speaking to an audience, I survey them, and find that less than 25 percent gather after-sale surveys! So, the majority of agents don’t know if the services they are providing are average or exceptional.

Why Bother Being Exceptional?

• Because you want to set yourself apart.

• You want to create client loyalty.

• You want to create at least 50 percent of your business from client referrals (the latest National Association of Realtors survey Profile of Members found that the average Realtor got only 18 percent of their business from referrals. That’s a hard and expensive way to run a real estate business!

• Because you want to run a more pleasant, profitable business.

Four Actions Value-Added Agents Take How can you identify value-added agents? By their actions. Here are four actions I believe show agents that are above just ‘average’. The principle here is:

Watch the actions, not the words.

If I were a manager, or a seller or a buyer, and I wanted to find a value-added agent, here’s what I would look for: Top Agent Magazine

1. Has a database and populates it This agent is committed long-term to his clients and to his business. He uses a contact management program (CRM) to manage ‘leads’, so none are lost — and clients do not feel neglected. After all, it takes much longer today to convert a ‘lead’ to a sale than it used to take.

Actively using and maintaining a CRM means the agent is committed to forming long-term professional relationships over time.

Other demonstrable actions concerning the agent’s CRM are: • Has a rapid-response method to deal with Internet inquiries and other inquiries via email. (The average client expects a response within eight hours—but a recent survey showed the average agent responded in 50 hours!).

• Has a method to follow up on all leads until they ‘buy or die’. As a client, that means I won’t get lost. As a seller, it means my agent will follow up with all leads and give it 100 percent to sell my home.

2. Invests in the technology and follow-up pros have This agent makes every decision based on their vision of their career at least three to five years in the future. For example, instead of selling someone a house anywhere just to get a sale, my value-added agent sells only in an area they define as their ‘target area’. That way, they’ll get known, and can build on their reputation.

The value-added agent has the ‘guts’ to turn down business! Because they care more about the well-being of the client than getting one grimy commission check, they learn to 5

‘tell the truth attractively’, and work harder to retain the client than to make one commission.

Adding those Client Benefits to your Dialogue

3. Works for referrals, not just sales I said the agent learns to ‘tell the truth attractively’, even if the buyer or seller may not want to hear it. For example, if it’s in the best interests of the seller to list their home at a lower price, the value-added agent has the strategies and the statistics to prove that the seller won’t be well served by pricing higher.

Of course, it’s not enough to actually take these actions. You need to explain to the client why these actions are in their best interests, and how you stand apart from most agents by employing them. Why? Because your client won’t know you run your business so professionally.

And, the client probably doesn’t know most agents don’t run their businesses this way!

And, this value-added agent has the intestinal fortitude to walk away if they know the home will not sell at the client’s desired price (but doesn’t have to too many times because they create a stellar reputation amongst their clientele).

TIP: Always show your clients, don’t just tell them. You do have a Professional Portfolio and evidence on your website, don’t you?

4. Keeps the buyers and sellers’ best interests in mind Our value-added agent makes every decision to grow trust, not just to make a fast buck. For example, the agent sits down with a prospective couple and finds out they can’t purchase right away and creates a plan with them to save for their down payment. Then, the agent keeps in touch over a period of months, offering helpful information and market updates.

Put Yourself to the Test

How many of these actions P. S. Managers and team leaders—two tips do you exhibit?

What do you want to work on to become a true 1. Call each of your agents’‘value-added’ phone mails.

What’s the impre agent?

Are they professional? Do they state the company n TIP: represent your culture and image?

Managers, give your agents a 2. Create a quick class in phone messaging using the ‘test’ on these four points.

In other words, this agent practices seller or buyHow many pass? this blog. er agency representation, not ‘agent agency’!

Copyright ©, 2016 Carla Cros

Carla Cross,CRB, CRB, MA, is theoffounder andSeminars, president Carla Cross & Carla Cross, MA, President Carla Cross Inc.,ofand Carla real management and sales.

Herspecializing internationally s Crossestate Coaching, is an international speaker in realbest-selling estate management and Running business planning for all professionals. agents, Up and in 30 Days, is real nowestate going into its 5thHer edition sevenexperience internationallyas published books, including Up and Running in 30 Days , vast a top-selling agent and award-winning manage and 20 agent and management programs have helped thousands of real sales podium, blending her musical background with her proven estate professionals to the greater productivity and teaches profitability.someone Reach Carla strategies (she uses piano AND even to at play—f 425-392-6914 or www.carlacross.com. and practical). Find out more at www.carlacross.com.

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LEE ALLEN

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Top Agent Lee Allen leads the Lee Allen Team at RE/MAX Executive, where he assists clients throughout Stanly County and the surrounding areas of Northeast Charlotte.

Open-hearted, knowledgeable, and outgoing, Lee Allen took a winding road to his current status as a leading real estate agent in Stanly County. He began his career in the corporate space, serving as the Director of Sales for a leading national software company. But when tragedy struck on 9/11, he found himself grounded at LaGuardia Airport, searching for a new opportunity that better spoke to his passion for helping others. Inspired, he decided to pursue his real estate license—and the rest is history.

Today, Lee leads the Lee Allen Team at RE/MAX Executive, where he assists clients throughout Stanly County and the surrounding areas of Northeast Charlotte. There, he has authored a truly accomplished career, earning the RE/MAX Outstanding Brokerage of the Year Award and Stanly County Small Business of the Year Award.

When listing a property, Lee helps his clients fully prepare their home for the market, 8Copyright Top Agent Magazine

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supplying them with a suite of professional photography services, including drone imagery. From there, he shares his listings via a highly targeted blend of digital and social media campaigns, as well as proven resources like personalized websites—all to give each client an added advantage. “In real estate, you Top Agent Magazine

should never assume anything,” he says. “I never wait for business to come to me; instead, I go out and get it for my clients.”

Elsewhere, Lee is just as comprehensive when assisting his buyers, leveraging his in-depth knowledge of the region to uncover the right Copyright Top Agent Magazine 9

Over the years, Lee has earned a fantastic reputation throughout North Carolina, as evidenced by his strong rate of repeat clients and referrals. property for their best interests. In fact, he even keeps in touch long after the deals are done to cultivate a lasting friendship and connect his clients with a sphere of trusted contractors, offering a one-stop-shop for all their real estate needs.

Over the years, Lee has earned a fantastic reputation throughout North Carolina, as evidenced by his strong rate of repeat clients and referrals. With his team having completed over $10 million in volume in 2021, he Copyright Top Agent Magazine 10

remains committed to the standards that have garnered him countless five star reviews. “I bring an engineer’s mentality to a transaction, letting the data guide our decisions. Along the way, though, I make sure I really understand my clients. After all, it’s a relationship-driven business, first and foremost.”

On top of being a member of Albemarle Rotary Club and former Chair of the Board of Directors at the Stanly County Family YMCA, Lee is currently President of the Top Agent Magazine

Canopy REALTOR® Association & Canopy MLS, serving over 16,000 members spanning the region. Moreover, he is heavily involved with the Canopy Housing Foundation, as well as the Real Estate Industry Building Industry Top Agent Magazine

Coalition (REBIC), working to address unmet housing needs and remaining an active voice in the real estate industry. An avid triathlete, he also enjoys participating in marathons and triathlons throughout the year. When he’s not Copyright Top Agent Magazine 11

with clients or giving back, he can be found spending time on the lake with his family.

As for the future, Lee looks forward to growing his team while scaling the boutique workflow that brought him to real estate in the first place.

“Rather than chasing a transaction, I believe you should simply trust the process and stay focused on your clients,” he says. “At the end of the day, nothing replaces the value of a REALTOR®—someone who’s in your corner, looking out for you, helping you find success.”

To learn more about Lee Allen call 980-581-1055, email lee@weknowstanly.com, or visit homesnap.com/Lee-Allen/gmb www.

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Top Agent Magazine

How to Cut Down on Digital Distractions

and Up Your Productivity As a real estate professional, staying tethered to your phone and computer are likely par for the course. When your office is on-the-go and you’re fielding round-the-clock questions from clients, it’s only natural that you’ll be drawn to your phone for professional updates. From refreshing your inbox and engaging with clients on social media, to drafting email blasts and coordinating with colleagues by text message— Top Agent Magazine

it can feel impossible to untangle yourself from the worldwide web.

As a professional, you may not be able to withdraw from the digital world completely, but there are a few techniques you can use to limit your extraneous digital distractions and streamline the time you spend online. After all, it’s entirely common to faithfully begin one task and then

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get unexpectedly drawn down the digital rabbit hole. To save yourself time and virtual burnout, here are a few ways to unplug, recharge, and make the most of your time online and off.

Focus on one digital task at a time.

While multi-tasking may seem like a sound approach to productivity, this method usually results in surface-level progress across a few tasks, rather than reaching the finish line on any.

Instead of opening multiple tabs and trying to do it all at once, hone in on one digital task at a time. Have emails to return? Allocate an hour to work exclusively on this to-do list item. Need to post a new blog entry? Pencil in a dedicated half hour. If you focus on one task a time and exclusively devote your energy and productivity to it for a set period, you’ll make a far bigger dent in your list of duties for the day.

Give yourself a curfew.

In the real estate business, the hours may seem never-ending, but if you don’t want to slow your productivity with fatigue, you’ve got to set some boundaries. Try setting up a digital curfew for yourself and put your phone away after a certain hour. Devote an hour or two before bedtime to time away from your computer and your phone—read a book, prep your lunch for the next day, or try a round of mindful meditation. Carve out space and time to disconnect from your technology and stick to the habit. By morning, you’ll be refreshed and ready to dive back in.

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Mute social media notifications and create dedicated check-in times instead.

Instead of taking a reactionary approach to social media—waiting for the dings and pings that lure you back to your screen—try muting some of your social media alerts and instead dedicate three timed windows per day to check-in on your timelines and engagement. If you’re constantly interrupted at unexpected intervals when someone likes a post or leaves a comment, your whole workflow can be derailed. Instead, unchain yourself from the instant gratification of responding to every buzz and beep your phone emits. Systematize your professional social media life and you’ll stay organized and on task.

Keep your inbox organized.

While it may take some time and effort to create a sorting system for your email inbox, it can go a long way to limiting distractions and stress. Create folders and an organizational flow and every communication will have a place and a priority.

That way, when you open up your inbox and have to go digging for old emails or exchanges with past clients, you won’t have to waste time sorting or feel overwhelmed by the clutter. If everything has its place, you’ll have an unobstructed, streamlined canvass to conduct business from.

Digital distractions don’t have to derail your day or sap your productivity. Email, internet, social media—all are tools to be commanded. With the right planning, understanding, and consistent execution, you’ll be able to wield the power of each without the downside of distraction.

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DENIS DASHCHENKO Denis Dashchenko is on the rise as an area specialist in Charlotte’s streaking market. The former shipper embarked on his real estate career amid a global pandemic and fast-rising home prices nationally. He quickly learned even in a thriving yet uncertain market, hunters fare better than gatherers. Beginning in 2021, with only three sales in his first quarter, he decided to become aggressive. “I have to get out there and get it just like in the trucking business or any kind of business. So my mindset was to go get the business and not wait for business to come to me.” Denis leaned in on his training and ended the year with 29 closings. He tacked on another seven in January.

That training means a lot to Denis, who studied under Keller Williams’s system after a false start in real estate before he opened a trucking company in 2012. Real estate stayed on his mind while he managed that business. Also while embarking on a new career, he was going through the process of buying land and building a home on it. That experience gave rise to a newfound passion in commercial and residential lots. Off to a strong start, he represents millions in land listings.

Denis’ prime area, is a blossoming part of one of the country’s fastest growing cities. The region boasts fine dining choices, shopping and neighborhoods with homes ranging from starter to luxury. Denis’ hometown knowledge and social media savvy makes quick turnarounds of residential listings, he says, finding the right home fast for clients.

A father of four, Denis integrates family and work when he gets the chance.

When he hands out flyers promoting a new listing, the kids are right there riding in a six-seater utility vehicle to help out. A family man to the core, his off time is spent with his wife and kids. Beyond that, his professional goal is to keep growing the business until his children come of age and join the team.

To secure those first listings, Denis at first had to work outside of his comfort zone and cold call for sale-byowner listings. “If I want to maintain the same lifestyle I had before I need to get out there and get busy,” he says. Making connections and beating expectations, Denis now earns referrals from past buyers and sellers with a little over a year behind him. “I felt like I was blessed a lot more than I deserved,” he says. “It was a busy year. It started slow, but it got really busy.”

With that ground work paying off, he sees commensurate marketing success with social media. Denis taps into Facebook groups to promote his listings. In addition to posting on his own page, he buys cover pages of other groups to increase exposure. South Charlotte, Top Agent Magazine

For more about Denis Dashhchenko, call 704.249.6503, visit denisd.kw.com, or email denisd@kw.com @ddsells4kw www.

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KIM GRACE Uniquely equipped to handle all types of real estate transactions, Kim Grace has flourished as an agent in the Carolinas. Her journey started as the owner of a residential construction company in Baltimore, Maryland. “I owned the company for 15 years,” Kim explains. “We focused on taking underutilized properties and redeveloping them into multi-family townhomes.”

After moving to Charlotte, she felt it was time to enter a new path, as the frequent travels took away from family time. It was clear that she should pursue her real estate license, as her skillset and background in construction would translate well. “I wanted to use that knowledge to help buyers and sellers here,” she says. So she hit the ground running, and is now part of Coldwell Banker’s number one team in North and South Carolina, Best in the Carolinas®. Closing over $102 million in transactions in 2021, they are on track to continue their upward trajectory for many years to come.

Kim has built a strong, largely referral-based business in a short amount of time. She credits her honesty and integrity for catapulting her career. “A lot of first time homebuyers, especially in this competitive market, are getting discouraged,” she explains. “They often end up wanting to settle for a house that’s less than perfect for them. But I take the time to explain what the issues might be and reassure them that we can get an offer accepted on something better.” Kim is an exceptional communicator, ensuring that every step of the process is clear and that each question is answered as quickly as possible. When something comes on the market in their price range, and checks all their must-haves, Kim acts fast to get a competitive offer in. At the same time, she is diligently assisting her sellers, spreading the word far and wide about their listings. “I believe in both the old school methods of marketing with paper, mailers and brochures, as well as spending time, energy and money on on-line advertising, social media and video walkthroughs.” This allows her to reach a wider audience and a broader demographic, resulting in 16

homes selling for top dollar in the shortest amount of time possible.

Afterwards, clients tell their friends and family about her work. One recently said, “We visited several properties and once we decided, Kim helped us through the entire process from the offer to the contract, followed by inspections, and ultimately closing. Her expertise, guidance, and attention to detail made for the smoothest real estate transaction. Kim is a true professional who genuinely cares about her clients. She helped make our dream become reality.”

During Kim’s free time, she is giving back to the community or relaxing with her family. “I have two teenagers, so I’m trying to savor every moment I have with them,” she explains. Kim also loves gardening and going to the beach.

Looking ahead, Kim hopes to establish lasting roots in the North and South Carolina real estate markets.

“I see it growing organically via word of mouth, and I definitely plan to stay in this for the long run,” she says. “The very best feeling in the world is making this process as stress-free as possible for my clients. It’s so nice to know I played a part in making their transition smoother, whether they’re buying or selling.”

For more information about Kim Grace, please call 704-606-6770 or email kim.grace@cbcarolinas.com Top Agent Magazine

24-Hour Touch-ups to Maximize Your List Price Sometimes it takes a full-scale overhaul to prepare a house for market. Other times, only a series of small adjustments are required to make a listing’s true potential shine. Whether you’re gearing up for an open house, assessing a list price, or maximizing a property’s appearance prior to photography—the devil is in the details. However, touch-ups and refreshes don’t have to dominate your schedule or break the bank. For a few ideas of where Top Agent Magazine

to begin, consider our handy check-list below for quick home projects that will fortify your bottom line.

Refresh grout for a sparkling clean look.

Perhaps the quickest and most cost-effective way to make bathrooms, kitchens, and other tiled areas shine is to refresh grout until it looks

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good as new. Specialty grout stain removers and cleaners are inexpensive and sold at most home improvement stores. Plus, the project only takes a bit of elbow grease and an hour or two for a major makeover effect. Suddenly, dark, stained, and worn-down bathrooms gleam as if tile has just been placed.

Create mood lighting with soothing bulbs and fixtures.

A warm white light from specially chosen LED bulbs creates a welcoming environment when potential buyers come calling.

If outdated fixtures are bringing down a home’s otherwise modern styling, consider more design-neutral replacements that won’t

detract from the property’s charms. These are inexpensive but highly noticeable and impactful upgrades that shift a home’s ambiance for the better.

Repaint doors for an updated and inviting entryway.

It may sound like a hassle, but repainting doorways with a fresh coat signals a wellkept property—and that’s before prospective buyers even pass through the threshold. You can also change out generic doorknobs and switch-plates to add an updated flare while on a budget. Color-of-the-year trend choices can turn heads, while neutral paint choices signal less hassle for future homeowners.

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scrub, or with the addition of new shelves or styled bulbs.

Make windows shine— both inside and out.

Cleanliness goes a long way in communicating a well-cared for home in which buyers can imagine themselves. Cleaning the inside and outside of windows not only refreshes a room, but it allows light to infuse the space while appealing to the move-in ready crowd.

Closet spaces are not an afterthought.

Every prospective buyer wants storage options, and you’ve surely led a home tour where guests inspect closets and pantries.

Don’t let these hidden spaces go overlooked. Make sure they’re clean, cleared as much as possible, and you can even touch them up with fresh paint, a good

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Remove tough appliance stains with a bit of elbow grease.

If you’re packaging appliances with the sale of a property, you’ll want to make sure those big-ticket items are also in top shape to showcase their value. Stainless steel polish, electric cooktop polish, and stain removing pads for the kitchen sink can make your appliances look five years younger with nothing more than an hour or two’s labor.

Organize garage and basement areas to maximize storage and hint at bonus space.

It may take a labor of love, but organizing and decluttering these special storage spaces

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can add significant value to a property. Instead of telling prospective buyers how much storage space there is—let these areas speak for themselves by giving them a neutral, airy bout of cleansing. That way, craft-lovers, car aficionados, and buyers with interest in renovating basement areas can witness the potential immediately.

Individually, these bit to-do list items might seem like extra work without the promise of 20

a major return. But combined? These small tasks go a long way in crafting a home’s image and projecting pure potential. After all, prospective buyers imagine their lives unfolding inside those walls. That’s why cobbling together these small-scale projects can have a big payoff in the end. Not only will a home present itself in a cohesive, attractively-packaged form, but it can also translate to higher interest and a significant pay-off—in more ways than one.

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PHILIP D. GUIN As the Managing Director of Louise Beck Properties in Chapel Hill, Philip Guin is changing the rental industry. Focused exclusively on property management, Louise Beck Properties ensures both client and tenant satisfaction by providing exceptional service. Philip’s first career in disaster recovery served as a training ground in accountability, accuracy, determination and compassion. In 2007, Philip merged those skills and his love of real estate and began his journey at Louise Beck Properties. “I was fortunate to lead each division of the business before taking the reins at LBP. There was no better training ground to learn the rental business and how it should be run,” he explains.

Several years ago, Philip took a risk and closed the sales arm of the business. He focused all of LBP’s resources on one objective: to maintain its position as the area’s largest and most successful management company.

“Most firms are deeply involved in both sales and property management,” Philip says. “But we don’t do that here. I didn’t want to dilute our talent across two completely different business objectives. Instead, I have a departmentalized firm that handles every aspect of managing properties from accounting to marketing to maintenance.” To help maintain great relationships with their clients, each owner has a dedicated portfolio manager. “My portfolio managers are a real-time resource for my clients and they’ve built long term relationships based on trust. It’s wonderful that my owners and their portfolio managers are on a first name basis.”

Both tenants and owners rave about Louise Beck Properties’ service and support. Hundreds of five-star reviews are proof of their solid reputation. One owner recently said, “So happy with this team! A property was left to me unexpectedly and I wasn’t sure what to do with it. I reached out to Louise Beck when a friend mentioned them. From providing excellent recommendations (with quotes), to scheduling vendors, and doing everything to help get my property rented quickly, their Top Agent Magazine

hard work paid off. With all the uncertainty surrounding my health and income, it was truly a gift from the universe to get tenants in my rental.” A tenant said, “Louise Beck Properties helped me find a rental home to share with my two other roommates. They were very kind and considerate and they made sure how to explain how everything would work payment wise. From one college student to another, I would definitely recommend Louise Beck Properties!

What a wonderful experience!”

As the father of seven kids, Philip enjoys spending time with family during his off hours. He is also involved with Habitat for Humanity. “It’s an organization I’ve been involved with since high school,” he explains.

Looking ahead, he hopes to continue growing and expanding into other parts of North Carolina. “When the time is right we will open a satellite office with a team in place so our owners can always receive hands-on service,” he says. He loves what he does, and is incredibly proud of his team. “My favorite part about what I do is working with my team. They’re family to me. I’ve got a great staff that knows what they’re doing. They’re the reason behind Louise Beck Properties’ success.”

For more information about Philip Guin, please call 919-401-9300 extension 101, or email philip@louisebeckproperties.com Copyright Top Agent Magazine 21

77Simple SimpleTips Tipsthat thatare areProven ProventotoHelp Help You YouStay StayAhead Aheadofofthe theCompetition Competition So you’ve created a successful business, congratulations! You probably did it by providing an unsurpassed level of customer service that not only meets customer expectations but exceeds them in a way that has made you stand out from the rest. As anyone can tell you, starting a successful business is not easy.

Now comes the even harder part. Not only sustaining that high level of performance, but continuing to grow and outpace the competition. There is no resting on your laurels in a competitive business market. Companies that stay successful for the longterm, make an active effort to keep on top. Here are just a few ways you can do the same.

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1. Know the competition It’s not enough to know what you excel at or what makes you unique, you need to know what your competitors are offering that makes them stand out. This serves two purposes: it will allow you to more clearly define your differences, or it may help you identify an area that you hadn’t considered before, opening up a potentially new way in which you can excel above the rest.

2. Know your customers You might know your clientele very well, but as economic conditions change, so does your

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customer’s needs. What might have been a priority a year ago, won’t be if we are in the midst of an economic downturn, for example.

As a business owner you should always be evaluating your strategies in every area constantly, knowing what your customer wants and needs from you is key. In fact you should be using your expertise to analyze potential market changes and anticipate those needs to stay ahead of the curve.

3. Have a strong understanding on what makes you unique Once you accomplish the first two, you should have a clear idea of what unique advantage you offer people. This needs to be clear to everyone, so you can then take that idea and run with it. Find your niche and then market yourself with a focus on that idea. If you have a clear thing you’re selling, it is well worth the investment to market yourself to the hilt with that in mind.

5. Think like your competitors One way your competitors looks to gain customers is by potentially taking yours. It goes without saying, you don’t want to let that happen. You’ve probably built great relationships, so really maintain those relationships by not only providing great service, but service that truly goes above and beyond. Find ways to give more to your customers. You might even want to start offering surveys, where your clients can tell you exactly what they’d like to see.This makes your clients not only feel heard, but blown away when you implement any changes they suggest.

6. Look for untapped markets Don’t settle for maintaining what you have, there could be untapped markets out there.

If you don’t get to them, your competitors will. So even if they come eventually, hopefully you’ll already be the dominate force in that market.

4. Keep up to date

7. Be a great boss

This goes for everything from technology to systems, marketing, and even your own personal image. If you have a brick and mortar location, you want to also keep things looking fresh and modern there, as well. First impressions are important for a reason. Everything about your business should tie into your marketing and branding. What are you selling and does everything line up to support that, from your business cards to your social media pages. Remember the key to branding and marketing is a consistent message.

One of the best things you can do to keep ahead of the rest, is by being a company where top talent and motivated newcomers want to be. Be the company that offers more than a competitive paycheck. Be a place that fosters talent, and offers scheduling and compensations packages that appeal more to people who think outside of the box. This will attract more innovative thinkers who value flexibility. Not only will you benefit from their talents, more importantly, your competition won’t.

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