ONTARIO 8-14-23 by Top Agent Magazine

ONTARIO EDITION

WAYS TO TRANSFORM RENTERS INTO OWNERS FEATURED AGENTS

CREATIVE WAYS TO SAY THANK YOU COVER STORY

MEGHAN BRADD

JESS DIGGLES CHRIS ROBINSON MIKE GRANT ERIC GAUDREAU HANA NOVOTNY NATE SHEARER

HOW TO CUT DOWN ON DIGITAL DISTRACTIONS AND UP YOUR PRODUCTIVITY

ONTARIO EDITION

CHRIS ROBINSON

JESSHANA DIGGLES NOVOTNY CHRIS ROBINSON MIKE GRANT NATE SHEARER ERIC GAUDREAU

MEGHAN BRADD

Christopher Robinson of Newmarket, Ontario,

ports, so when I moved back to Toronto

to retire.” hisWhether CPA education in management headfirst real combines estate was market on status, provi ance encounter with a builder and eveninto spontaneous visits. it’s What’s better than having yourDiving business Hana places the utmost importance and30 commerce with over thirty-five years of 29 33 less of a career move and more of an guidance the turbu kend hobbypartner that firstaspropelled a simple check-in or answering questions your best friend? According regular With some gentle (but in persistent) enc experience in the being high tech honest industry to and fuel hismaintaining eau into the estate world. the Broker of the market, Eric believes keeping inevitable evolution for Nate Shearer. market trends. fromestate his wife, Christopher began D s rapidly growinginreal estate business. “Iwith didn’therment to real Hana Novotny, Record/ about communication clients. She goes set out tojourbecome a It’s high this volume guy – this is a for a brokerage to hangon up his license, eve entrenchedOwner in an entirely difthe doors of communication open. At just 18 years old, he began his brought by COVI of ExSellence Team Realty Inc., beyond the transactional aspect of her second careerand for me. I just enjoy sitting down choosing Coldwell Banker as he was im r, he found joy in the part-time approach, a blend of service genuine ney bythe flipping houses, a venture that changes, remain there is nothing better. She co-owns work, often forming lasting friendships with thehelping brokers. “I others like Nate their approach, with people to help them navigate the industry. about Passionate and bua helping others navigate their care, that elevates Eric’s client experience have a of great name in clients. the industry. It’s eas It can be a daunting experience, but when it’s many with for his brokerage in Cornwall, Ontario,burgeoned with her into a shared passion with her clients. Since her clients relationships, MiketheGrant inspired to ng journeys. After seven years from transactional to truly personal. depth ofwas the company, and th done well, you can really make a difference about hiswho wife.isThey embraced every aspect good friend Vicki Vanderveen, are out of town, she makes sure that she helping people provide for theirthe families.” real estate field. His interest in the part-time in the open house of home building, from working with hasestate Real estate comm thechime Broker/Manager a cleartryunderstanding what they are and es began to in, urging of ExSellence Team Despite being relatively new to real was revealedofthrough dinners with a Prior to getting his license in 2010, Christopher builders to landscaping and finishing hand, so Nate is deep Realty Inc. “We looking for,working and scans the market conider full-time real estate. “But Iworked together in the marketing, Eric is enjoyed alreadyanmaking waves international career for wife was a nanny for them friend. “My ERIC GAUDREAU HANA NOVOTNY NATE SHEARER basements before selling. By the time activities, events, and at full-time, another brokerage, and the stantly for properties ught, once past you go the fun disapwithtiming his innovative approach. “I’m Facebook someusing of the my largest corporations in the world.that fit the bill. “I’m time, and we became close,” Mike explain had bought and sold he seven plays a variety of sport “Isays. had homes worked my in way upcolto vicewith president with constantly forhimself us to grow Team them through xplains. Hewas soonright found drawnExSellence into they and Instagram to promote,” Notably, thetouch went outwith for dinner soccer, and spent time with several companies, and I was working through other real estate agents, the football, and f home building, transitioning from a corlaborative nature of his brokerage amplifies his reach, Realty together”. When they started out, calls and texts. InValley many cases, we end up Cisco when I got transferred to Silicon frequently. And they kept encouraging me ronment to they hands-on builder. as they collectively boost other’s promotional ef-about question arose - why noteach take the reins mentestate to philanthropy werework just awith fewthe agents but have grown talking muchhadmore than real in 2013,” he recalls. “Friends and family CONTENTS my real estate license.” The broker notice on for thisthe industry kept over growing, and heThey forts. His first non-builder listing, abecome staggering started coming me$1.825 because I was a house-athemselves? Nate obtained his realtofriends.” seen in his donation company the years. service theSo, Southeast and holic, and my wife and I wereeverywhere thinking about Mike went, he knew peoded to earnregion his license and devote himself million property, exemplifies his successful marketing estate license in 2019 and hasn’t looked Miracle Network an of spanning from Cornwall, Hawkesbury, flipping houses.HOW Things started to catch on, and 24) TO CUT DOWN ON 5Ontario, WAYS TO disTRANSFORM it, finding that4) the fun definitely didn’t strategy. This listing was expediently sold within a ple. “I grew up here andonworked at a f back. Hewith serves Ontario including work forfocusing Tillsonburg’s first Habitat I decided I hadto spent enough their ofthe my life in air- and In addition serving clients the Ottawa, and Brockville. They both, along theirSouthwestern team journey has taken him through the counweek or two, thanks to the strong combination of teamDIGITAL DISTRACTIONS AND RENTERS INTO OWNERS local sports store, soalso I just have a bigac counties of Oxford, Elgin, growth Norfolkof and Away from work and community theirsurrounding business, Hana and her team strive of agents, strive to provide an exceptional service to their folk and Haldimand, and now into Brant work and savvy content creation. Eric attributes the Copyright Agent M network,” he explains. He decided to UP YOUR PRODUCTIVITY areas. Recently, he joined a team with Marius Kerkhoff, his family life. The father ofToptwo to created have a positive effect on their community. In the past They work together to support theirtoteam and cli- video rd areas asclients. well. Eric’s rich experience and swift sale an engaging with the help 14) INCORPORATING earn ahis license inprecious 2014. After where he one. brings his wealth of experience and talent. savors thefundraising moments spent beenpromotion involved with number of ini- honing ents. “Two always I want to andthey’ve ve for the industry havepeople helped is him to hit better of a than skilled videographer widespread Remarkably, half of Nate’s thriving business comes his leisure time with laughter and his skills for three to four years with his lo 28) CREATIVE WAYS IN YOUR tiatives, including raising funds for Hospice, a veterans my job 110 percent.GIVING By working together, one us running. do CHARITABLE across all their socials.

MEGHAN BRADD

JESS DIGGLES

repeat testament the non-for-profit friend’s team, Mikeorganization eventually stepped organization, andTHANK a to local is always by phone forfrom clients and customers agents, andand referrals, TOaSAY YOU REALreachable ESTATE PRACTICE

trust has fostered his community. Looking forward, Nate has plan sets Eric apart peers simAwayhefrom the hustlein and bustle of the real estate outlow-income that focuses on assisting Within on his ownfamilies. in late 2019. Fastbig forwe’refrom bothhis still ableistohissell real estate.” business. With his recent alliance found philosophy. “My whole mantra and market, Eric cherishes his time with his family. As her own circle, Hana receives help and support fromas a solo w ward to today, Mike operates 31) MODERN EMAIL ETIQUETTE 20) IF IT'S GOOD FOR THE SOUL, ng is to just help people,” he explains.from He Prague, an introvert heart, he appreciates the tranquility Nate’s secret standing outher in the estate market is albeit County’s busiest agents, anticip Hana, who is originally CzechattoRepublic, ownreal family with theagent, business. Forwith instance, her son-Hehe an asterisk. works FOR TODAY’S AGENTS IT'S GOOD FOR THE BUSINESS f not merely as an agent, but as a guide, of his home life and activities like fishing or taking to always offer the highest quality service. “Every aspect business volume significantly. has lived in the Cornwall area since 1989. She initially in-law created the website for Excellence Team Realty closely with a network of associates Th he weight of the home-buying journey for leisurely drives. of each transaction is handled by professionals,” he says. only offers opportunities for more t started her career as a Registered Nurse, where she learnt Inc. She also gets somethat helpincludes from her daughter his sisterwho andhas childhood and striving to make the process as easy This includes professional photography, videography, inspires him to continually a lot of her people skills. She transitioned to real estate a background in marketing. They all work together to elevate ree as possible. His empathetic approach, His vision for the future of his business is clear. Eric hockey mates, creating an informal team and drone footage, ensuring each property is showcased past two years, Nate has consistently Phone 310-734-1440 | Fax 310-734-1440 when she had her daughters because she needed more support her in her business! e to understand their needs and wants, plans to serve his clients so well that his reputation as atmosphere despite all being individual at its His local roots and family history of prestigious platinum sales status, an flexibility. Now, with more 23 absolute years inbest. busiectly with the ethos of his brokerage: ‘Paythana client-focused agent precedes him. In a light-hearted mag@topagentmagazine.com |the www.topagentmagazine.com businesses in Tillsonburg further elevate his profile. As pates continuing exceed his clien Outside of work, Hana enjoys biking, reading to books, ness, she has deep experience and market knowledge in Realty Inc.’ Eric’s unique blend of profes- confession, Eric acknowledges that he found his true No portion of this issue may be reproduced in any manner whatsoever without prior consent of the publisher. Top Agent Magazine a recognized face around town, Nate and his wife have achieve similar milestones and out traveling, especially in the summer. Looking in the co a number of real estate including commercial, ance and personal connection makes sectors, him calling in his mid-40s. “I sold a development is published by Feature Publications GA, Inc. Although precautions are taken to ensure the accuracy ofthe published materials, Top ahe sense of“and community that extends heart of it all, toward thenaturally future, she’s planning to share herNate’s hard- passion for residential, farmland and multi-unit properties. Over the ust an agent to his clients. “Your agent be- cultivated yesterday,” says, someone said, ‘You finalAgent Magazine cannot be heldto responsible for opinions expressed or facts supplied by its authors. his real estate work. Beyond his professional services, their perfect homes his driv like a friend and a family member at the ly found your calling.’” Eric’s story serves as proof earned wisdom to other agents at the brokerage. remains “My years, she’s developed a niche working primarily with To subscribe or change address, send inquiry to mag@topagentmagazine.com. Nate’s rapport with clients is built on consistent commutently put my clients’ best interests ” he shares.the Heinvestor continues to nurture these that it’s never too late to discover passion andpass along my knowledge to my No. 1your priority is to Published market in the U.S.and now receives approximately s post-sale,80% touching basebusiness via texts,from emails, transform it into rewarding career. nication. He makes it a priority to check back with past residential, real estate transaction is as stress fr agents in the commercial, farming and of her referrals. “I love thea variety

clients on their purchase year,sectors. keep- Though it canI’ve be,”been he shares. For Nate, succ multi-use every property working of working in several real estate sectors. I don’t think anniversary Top Agent Magazine not just abouttotransactions in real estate for over two decades, I plan continue but the g about the money or the commission. I focus on making please call 905-906-1079, email eric@payitforwardrealty.ca, period, he ensures that clients are updated weekly on the he forms along the way. growing my business and supporting my agents for my clients happy and finding the right property for them, 2 more information or to get ing For in touch with Eric Gaudreau, relationships fresh and engaged. During the listing

mailto:mag@topagentmagazine.com

Top Agent Magazine

5 Ways to Transform

Renters into Owners Perhaps the largest demographic of untapped business lies in the rental market. From major cities and suburbs to rural communities—renters across generations are opting to rent rather than own. The question is: why? For starters, many Americans are undereducated about the inventory and financing options available that might suit their budget and lifestyle. Secondly, many would-be homeowners have difficulty 4

visualizing the potential investment of purchasing property, and how homeownership can build wealth and security in the long-term. As an agent, you’re always on the lookout for potential clientele. Now, to guide renters toward the real estate market, keep a few of these strategies in mind as you meet and greet this untapped demographic.

Top Agent Magazine ®

Top Agent Magazine

Show renters that purchasing a home isn’t impossible

Possibly the biggest hurdle for renters is believing homeownership is possible. Beyond saving for a down payment and boosting credit scores, there are dozen more factors to consider: affording utilities, homeowner’s insurance, renovations, property taxes, and more. Besides that, assembling pay stubs, finding an agent, arranging house tours, negotiating a price, and timing the transition are all major considerations to surmount. One way to combat this thinking is to make the process transparent and demystified. Find examples of past clients who made the leap successfully, or profile the average buyer in your marketplace and see how that renter compares. Provide evidence that it’s been done before and can be done again, then build a game plan from there.

into play. Consider making a checklist, or step-by-step road-map, that guides clients through the process from start to finish. This way, you’ll manage expectations and create a path to ownership that’s specific, instead of abstract. They won’t have to wonder what goes into buying a home when they can look at an interactive site or read a document and see the steps outlined before them, with you there to guide the way.

Collaborate with mortgage professionals to find the right financing opportunities

Help would-be homebuyers create a road-map to ownership

It’s no secret that buying a home can feel overwhelming. Compared to signing a yearlong lease on an apartment, taking on the house-hunting process is a daunting affair. That’s where your expertise as an agent comes Top Agent Magazine

Many renters aren’t aware of the variety of mortgage financing options out there that cater to first-timers, offer low down payments, or down payment assistance. Most buyers believe that the standard 20% down is a hard and fast rule, when in reality, there’s far more flexibility out there to cater to renters where they are. There are even loan options catering to freelance workers, renovation options, and other unconventional routes to ownership. Work with a mortgage pro and find the route that suits your renter best.

Top Agent Magazine ®

pay monthly in a mortgage—while building a lasting asset.

5 4

Compare and contrast rental rates with monthly mortgage payments One way to convince renters to make the shift is to demonstrate the savings potential of paying into a monthly mortgage, rather than throwing away rent on a property they don’t own. To do this, draw up the average rental rates in your area, then find some potential listings that would demand a similar amount in monthly mortgage payments. Sometimes placing these numbers and images sideby-side can prove to renters that what they manage to pay monthly in rent, they can

Paint the big picture

For most, renting isn’t the most sustainable financial option when it comes to housing. Rents rise, families grow, and retirement looms. Building a financial future and homeownership go hand-in-hand. When planned appropriately, buying a home can create a path toward retirement and position homeowners in a better place for further investment in the future. A rental has little security or investment returns to offer, while owning a home makes a renter king or queen of the castle. Prospecting renters as potential homebuyers may seem like a time-intensive way to cultivate new clients, but logic is on your side. Keep these tips in mind as you broach the conversation with renters in your hometown. All it takes is clear-cut value proposition and a listening ear.

Top Agent Magazine ®

Top Agent Magazine

MEGHAN BRADD Top Agent Magazine

ME GHAN BRADD Meghan has been a recipient of EXIT’S Bronze award five years in a row, a distinction awarded to agents who have sold between 25 and 49 homes in a year, and also has finished in the top 10 in her brokerage the last 6 years. The unpredictable and constantly-changing nature of real estate suits the dynamic Meghan Bradd just fine. She loves being on the go all the time, helping clients with their unique requirements, staying informed about market trends and property 8

values, and using all her marketing, customer service, and negotiating skills to close deals smoothly and seamlessly. “I love this business because every day is different, whether I’m going to be in the office or out showing houses. I wake up Top Agent Magazine

and think ‘what am I going to do today?’ and come up with my plan. It’s always exciting to me.” Born and raised in Sarnia-Lambton, Meghan has an inherent understanding of the area and a deep expertise in the local market, which she uses to help her clients make informed decisions. While obtaining her real estate license, Meghan worked as a rental agent in both Sarnia and London, which fueled her passion for finding clients the perfect home. This

Top Agent Magazine

helped her build a strong foundation for success in the industry. Now, as a real estate agent for EXIT Realty Twin Bridges in Sarnia, Ontario, she provides her clients with an exceptional level of personal attention, taking the time to deeply listen to their desires, needs and wants. It’s a skill that’s comes naturally to her. As she explains, “I’ve been in customer service since I was 16, so I’ve always placed a huge emphasis on making my customers happy. I make sure the people

I’m working with feel important and valued, and I always do the best job that I possibly can.” Thanks in part to that winning philosophy, as she enters her seventh year of business Meghan now enjoys a repeat and referral business of around 80%. She’s been a recipient of EXIT’S Bronze award five years in a row, a distinction awarded to agents who have sold between 25 and 49 homes in a year, and also has finished in the top 10 in her brokerage the last 6 years. In addition to her marketing and property management background, Meghan also specializes in social media optimization to market her listings efficiently and ef-

fectively and stays in constant communication with her clients. For listings, she offers a fully loaded package that includes video, professional photography, virtual tours, open houses, and more. In the last few years, she’s also developed niche markets by working with investors, first-time home buyers, move-up buyers, and home buyer representation during the building process. Her vast experience and expertise have led her to mentor other agents, helping new REALTORS® get started in their careers. “I have a billboard launching in September that focuses on being Your Sarnia ‘Investment Property Expert.’ I am

Top Agent Magazine

“I love this business because every day is different, whether I’m going to be in the office or out showing houses. I wake up and think ‘what am I going to do today?’ and come up with my plan. It’s always exciting to me.”

Top Agent Magazine

hosting a seminar in November that will help people learn how to pay down their mortgage faster, retire early, and increase their assets!” In her free time, she enjoys shopping and hanging out with her family, which includes a one-year-old and three-year-old. And the busy mom of two has already set the next goal she plans to

achieve for her business. “I am excited to enter my Mom/Boss Era! My youngest will be in daycare full-time in September, so I’ll be able to focus more completely on my business again. I want to get to that next level of selling 50 houses in a year. That’s my goal: sell a house a week. I know I can get there!”

For more about Meghan Bradd, please call 519-330-7358, email meghan@336exit.com or visit www.sarnialambtonliving.com, Facebook or Instagram www.

www.

Top Agent Magazine

mailto:mag@topagentmagazine.com http://www.topagentmagazine.com

Top Agent Magazine

Incorporating Charitable Giving in Your Real Estate Practice

As real estate professionals, taking part in the community and serving others is central to a long-lasting practice. After all, agents are in the business of homeownership, building a financial future, and helping their clients begin new and fruitful chapters. With that in 14

mind, how might an agent deliver that spirit of service in a broader sphere? The truth is, charitable giving offers nothing but upsides. Contributing to a worthy cause is a noble and meaningful endeavor, but it

Top Agent Magazine ®

Top Agent Magazine

Contributing to a worthy cause is a noble and meaningful endeavor, but it also presents positive byproducts for the giver: tax write-offs, name recognition in the community, and the ability to expand your network.

also presents positive byproducts for the giver: tax write-offs, name recognition in the community, and the ability to expand your network. If charitable giving is an idea you’ve toyed with, or a practice you’ve engaged in only now and again, here are a few ways to make it a foundational element of your business and a win-win for all.

Find causes that speak to you. Donating funds or resources can feel anonymous if you’re divorced from the organization you’re working with. While national and international charitable organizations are certainly effective and worthwhile, you might consider partnering with local chapters of those organizations, or identifying hyper-local organizations that address need in your state, county, town, or even your own neighborhood. The first step to establishing a charitable relationship is to find a cause that you genuinely care about. For many, animal rescue is a tangible cause where resources and volunteership are always welcome. For others, children’s health and advocacy is a calling. Regardless Top Agent Magazine

of your personal passion, participation can be big or small. From sponsoring a local youth sports league to partnering with an area animal shelter for their annual spay-athon event—there are all sorts of ways to make a difference.

Unite your team for the common good. One way to make charitable giving a staple is to do it in arm and arm with others. Supporting a local cause is a great way to bring your team together in a unifying capacity. Hosting coat drives in winter, blanket drives for local animal shelters, or backpack drives for needy students at the start of the new school year— all are straightforward and highly useful, direct ways to give to your community as a team. It’s also important to set collective goals as a way of keeping people motivated and accountable over time. Offices are productive, but often hectic spaces. Injecting a collective goal with a positive, tangible result can create an ambiance of goodwill and generosity—both of which are worthwhile attributes to cultivate as

Top Agent Magazine ®

the leader of your team. Lastly, consider timely giving as a way of connecting your team to their community. Natural disasters, local fundraising drives, and improvement funds are all direct ways your team can contribute, while they themselves reap the benefit in the community.

Include clients in the process. You’ve likely heard of charitable donations made in the name of your client as an alternative to the classic closing gift, but there are a few ways you might update this method of giving. For starters, consider including your clients in the selection process. Do they have a special cause that’s close to their hearts? Likewise, you might

consider making regular, consistent giving a part of your routine post-closing. Instead of following up with your yearly poinsettia plant or pumpkin, you might find a cause in their neighborhood or township that you can support in their name. It’s wise to choose something apolitical, but a cause that’s hyperlocal to their area demonstrates unique thoughtfulness. There are plenty of ways in which society as a whole can benefit from charitable causes that build goodwill in the world, support those less fortunate, and bolster a positive future. Incorporating charitable giving in your business model is a generous way to make this mentality a central tenet of your team and a defining characteristic for your clients to remember.

Top Agent Magazine ®

Top Agent Magazine

JESS DIGGLES Top Agent Magazine

Top Agent Magazine ®

JESS DIGGLES

Jess Diggles of North Bay, Ontario, has steadily grown her real estate business by grounding her practice in a dedication to transparency, a systematic approach to marketing, and a sincere passion for helping other people succeed. “I love everything about real estate – from home design all the way through renovation and restoration. Being able to use that knowledge to help other people with their assets, and send them further along the path to improving their investments, is such a joy.”

fit.” In 2015, Jess became a fully licensed REALTOR® and signed on with Century 21 Blue Sky Region Realty Inc. Brokerage. Since then, her annual volume has steadily increased each year, and she currently boasts a book of business that is over eighty-five percent repeat and referral clients. “I pick up my phone every single time it rings, and answer my text messages and emails - that’s my simple secret,”

Prior to entering the real estate industry, Jess fulfilled her desire to support others by serving as a behavioral therapist for children with autism. “I earned a bachelor’s degree in psychology and a diploma in behavioural sciences, and had three years of experience in that field,” she recalls. “I worked in the service industry (fine dining restaurants in Ottawa, Toronto, and then North Bay) through my university and college years. I’ve always had a way with people, and real estate felt like a natural

she exudes. “It doesn’t matter who you are – I have time for you. That goes double for my past clients! I always enjoy hearing about how you’re doing and what you’re up to, especially if you need help with anything in your home or neighborhood.” By keeping in constant communication with her sphere, Jess is able to celebrate her clients and her business with regular appreciation events such as a Mother’s Day event, and Fall Fest Pumpkin Patch experiences. “I love to support our local farms, markets, and entrepreneurs. We can usually bring between 120 and 160 people through those spaces a couple of times a year – I’m proud of my hometown and our local businesses!” Jess’s broadly cast professional network allows her to highlight the benefits of living just outside the bustling nearby metropolis. “We’re a smaller cottage landscaped, family-friendly city to the North, definitely not as pricey and crowded as the GTA,” she reflects. “I put a lot of my time and effort into marketing and videography – I get people to feel what it might be like to live the lifestyle here. My Instagram reels and property videos showcase much more than the home itself.” By combining this digital presence with open houses for clients and agents alike, Jess has established a robust virtual and physical footprint. As she grows her business alongside her husband (who is himself a contractor) and two children, Jess is excited to share her knowledge and prosperity with the entire industry. “I love being my own boss and managing a schedule where I can spend time with my family while still growing a business. I’ve mentored two agents already, and the second one decided to join my team – I didn’t really set out to take on additional agents, but I could see a future with the brokerages becoming smaller in this quaint city, and running our own boutique space with high performing agents who are local experts.” Top Agent Magazine

For more about Jess Diggles, please call 705-825-1122, email jess@jessdiggles.com, or https://www.instagram.com/jessdiggles/ https://www.linkedin.com/in/jessica-diggles-170a26a7/ visit her Instagram or LinkedIn Copyright Top Agent Magazine 19

If it’s good for the soul,

IT’S GOOD FOR THE BUSINESS

Visibility, name recognition and knowing you’re supporting the community that makes your success possible are good reasons to take part in community service. But how is it that some people seem to be able to give time to charities while running their own businesses, managing their own families and households, exercising regularly, attending sporting events and concerts, eating well and sleeping seven or eight hours a night? The truth is, not all agents are able to do everything so easily. But more important is the fact that no one needs to do everything all of the time. The trick is to make sure that, whatever you do holds meaning. REALTORS® and mortgage professionals who seem the most gregarious in their community outreach are those whose giving seems to fill their own souls. When their 20

volunteer efforts or donations directly impact causes they or their clients care deeply about, “giving back” becomes energizing. Jason O’Quinn of Prime Lending in Dallas Texas, for instance, says that his family’s ongoing work building homes for some of the poorest families in Honduras fills him immeasurably. “It rejuvenates me,” he says. “There’s quite a dichotomy between the houses we build there and the houses we finance here,” he says. “It refocuses me, going from financing $1 million homes in Dallas to physically laying cinderblock for $10,000 homes in Honduras. Everything has more meaning when we sacrificially give of our time, talent and treasure.” The longtime “big picture” for Colorado REALTOR® and property manager, Linda

Top Agent Magazine

Todd, for instance, has included giving back to the community, whether serving as a lead carpenter for Habitat for Humanity, making deliveries for Meals on Wheels, or pitching in for the sake of baseball. And through her lifelong passion for baseball, she harmoniously blended her personal interests, her work and her community service. For many years, she was so involved Little League the local league named a new field after her. “I cried for 3 days after they told me that!” She and her husband also started a scholarship fund for junior college baseball players and serve as a host family for the rookie league of the Colorado Rockies, putting up newly drafted players in their home. For Florida REALTOR® and property manager, Mario Gonzalez, neither his business nor his primary community outreach would exist without the other. A retired U.S. Navy pilot, Mario formed his brokerage, Navy to Navy Homes, when he saw a need for military personnel to find affordable homes to purchase. “We got into it to help, but that led to a full-blown real estate business.” Besides providing opportunities for investment and homeownership, the company donates 35% of every commission to Homes for Heroes, veterans’ groups, or organizations benefiting fire, police, medical organizations, churches and homeless shelters. “We’re small, but we give so much back that we were the top Homes for Heroes company in Florida and

top-five nationwide.” But he does none of this for the attention. His friends may call him the “Humble Hero of Heroes,” but helping is Mario’s passion. “To be such a small business and be the top Homes for Heroes affiliate is mind boggling!” Like Mario, for many, the best service takes place in simple and quiet ways. Illinois REALTOR®, Susie Scheuber, for example, takes a humble approach to giving back. Although she donates a portion of every commission check to the Children’s Miracle Network, she doesn’t discuss this with clients unless they happen to ask. “I do it because I want to and because, to me, giving back is the right thing to do when you’ve been fortunate in business and life,” says Susie. We all know how inertia works; the more energized we get by certain behaviors, the more likely we are to continue those behaviors. For some top agents, community outreach has become such a natural routine of their daily lives that they never find it burdensome. A good way to add community service into your life, therefore, is through the causes that mean the most to you. For starters, consider giving a small donation after closing to the charity of your client’s choosing. Learning the different causes that they care about just might foster a new mission for you.

If you have a unique story to share about how your community outreach has impacted your life and your business or inspired others, click here for consideration in our magazines: www.topagentmagazine.com/nominate-a-real-estate-agent-to-be-featured Top Agent Magazine

Top Agent Magazine

CHRIS ROBINSON

Christopher Robinson of Newmarket, Ontario, combines his CPA education in management and commerce with over thirty-five years of experience in the high tech industry to fuel his rapidly growing real estate business. “I didn’t set out to become a high volume guy – this is a second career for me. I just enjoy sitting down with people to help them navigate the industry. It can be a daunting experience, but when it’s done well, you can really make a difference helping people provide for their families.”

ports, so when I moved back to Toronto I chose to retire.” With some gentle (but persistent) encouragement from his wife, Christopher began scouting for a brokerage to hang up his license, eventually choosing Coldwell Banker as he was impressed with the brokers. “I like their approach, and they have a great name in the industry. It’s easy to talk about the depth of the company, and they have

Prior to getting his license in 2010, Christopher enjoyed an international career working for some of the largest corporations in the world. “I had worked my way up to vice president with several companies, and I was working with Cisco when I got transferred to Silicon Valley in 2013,” he recalls. “Friends and family had started coming to me because I was a house-aholic, and my wife and I were thinking about flipping houses. Things started to catch on, and I decided I had spent enough of my life in air22

over 50,000 real estate agents, so it’s simple to build connections.” After working strictly by word of mouth, Christopher was inducted to the International Sterling Society, and his business began to grow exponentially. “I think it’s a combination of things. People like the executive approach, the full package listing services with drone work, pictures, staging, and moving assistance; and I’m there alongside them every step of the way.” Today in 2023, Christopher works alongside Becky Brinn: a like-minded agent who spent 10-plus years in a sales leadership position with a Fortune 500 company. “She’s helped me refine my approach, develop a website, and grow my social media presence,” he exudes. “We’re starting to take on sizable transactions around $1.5 million each, and we’re getting our name out there in clubs and associations. It’s exciting to grow together, and we really complement one another – it was fun to mentor her for a while, but I think these days she’s mentoring me!” With his position cemented in the real estate industry, Christopher is excited to spread his knowledge and prosperity with the greater community, particularly children and young adults “We contribute to a Cystic Fibrosis charity, and we support the Sick Kid’s Hospital in Toronto. I get to spend a lot of my life thinking about kids these days – I’ve got three grandchildren with a fourth on the way, and I’m fortunate in that I can set my own hours and be discerning with the clients I choose to work with. I like to work with younger people, helping them make sense of the process and make informed decisions about their lives and budgets, and just sharing their stories.” Top Agent Magazine

For more information about Chris Robinson, please call 905-904-1363 or email chrisrobinson89@hotmail.com

How to Cut Down on Digital Distractions

and Up Your Productivity As a real estate professional, staying tethered to your phone and computer are likely par for the course. When your office is on-the-go and you’re fielding round-the-clock questions from clients, it’s only natural that you’ll be drawn to your phone for professional updates. From refreshing your inbox and engaging with clients on social media, to drafting email blasts and coordinating with colleagues by text message— 24

it can feel impossible to untangle yourself from the worldwide web. As a professional, you may not be able to withdraw from the digital world completely, but there are a few techniques you can use to limit your extraneous digital distractions and streamline the time you spend online. After all, it’s entirely common to faithfully begin one task and then

Top Agent Magazine ®

Top Agent Magazine

get unexpectedly drawn down the digital rabbit hole. To save yourself time and virtual burnout, here are a few ways to unplug, recharge, and make the most of your time online and off.

Focus on one digital task at a time. While multi-tasking may seem like a sound approach to productivity, this method usually results in surface-level progress across a few tasks, rather than reaching the finish line on any. Instead of opening multiple tabs and trying to do it all at once, hone in on one digital task at a time. Have emails to return? Allocate an hour to work exclusively on this to-do list item. Need to post a new blog entry? Pencil in a dedicated half hour. If you focus on one task a time and exclusively devote your energy and productivity to it for a set period, you’ll make a far bigger dent in your list of duties for the day.

Give yourself a curfew. In the real estate business, the hours may seem never-ending, but if you don’t want to slow your productivity with fatigue, you’ve got to set some boundaries. Try setting up a digital curfew for yourself and put your phone away after a certain hour. Devote an hour or two before bedtime to time away from your computer and your phone—read a book, prep your lunch for the next day, or try a round of mindful meditation. Carve out space and time to disconnect from your technology and stick to the habit. By morning, you’ll be refreshed and ready to dive back in. Top Agent Magazine

Mute social media notifications and create dedicated check-in times instead. Instead of taking a reactionary approach to social media—waiting for the dings and pings that lure you back to your screen—try muting some of your social media alerts and instead dedicate three timed windows per day to check-in on your timelines and engagement. If you’re constantly interrupted at unexpected intervals when someone likes a post or leaves a comment, your whole workflow can be derailed. Instead, unchain yourself from the instant gratification of responding to every buzz and beep your phone emits. Systematize your professional social media life and you’ll stay organized and on task.

Keep your inbox organized. While it may take some time and effort to create a sorting system for your email inbox, it can go a long way to limiting distractions and stress. Create folders and an organizational flow and every communication will have a place and a priority. That way, when you open up your inbox and have to go digging for old emails or exchanges with past clients, you won’t have to waste time sorting or feel overwhelmed by the clutter. If everything has its place, you’ll have an unobstructed, streamlined canvass to conduct business from. Digital distractions don’t have to derail your day or sap your productivity. Email, internet, social media—all are tools to be commanded. With the right planning, understanding, and consistent execution, you’ll be able to wield the power of each without the downside of distraction.

Top Agent Magazine ®

MIKE GRANT

Passionate about helping others and building relationships, Mike Grant was inspired to enter the real estate field. His interest in the industry was revealed through dinners with a broker friend. “My wife was a nanny for them at the time, and we became close,” Mike explains. “We went out for dinner and spent time with them frequently. And they kept encouraging me to get my real estate license.” The broker noticed that everywhere Mike went, he knew people. “I grew up here and worked at a local sports store, so I just have a big network,” he explains. He decided to earn his license in 2014. After honing his skills for three to four years with his friend’s team, Mike eventually stepped out on his own in late 2019. Fast forward to today, Mike operates as a solo agent, albeit with an asterisk. He works closely with a network of associates that includes his sister and childhood hockey mates, creating an informal team atmosphere despite all being individual 26

agents. This cooperative spirit underpins their strategy, referring business to each other and providing mutual support. When it comes to geographical focus, Mike centers his work in Cambridge, Kitchener, and Waterloo. Yet, the changing market dynamics and the growing influence of Toronto have encouraged him to extend his reach toward the

more affordable West, particularly Woodstock, London, and Tillsonburg. An impressive 80 to 85 percent of his business stems from repeat clients and referrals, a testament to his deep-rooted community connections and the personal touch he brings to his practice. His dedication to maintaining a balanced life, especially with three sporty daughters at home, ensures he never loses sight of what’s important. His clients aren’t just transactions, they’re part of his community, and he values that deeply. When asked what keeps his referral rate so high, Mike says it’s “just the honesty.” His unique blend of humor and professionalism, he suggests, puts his clients at ease during what can be a stressful time. “It seems to work for me, and it definitely seems to make people feel comfortable,” he explains. Mike’s sense of humor is seen in his marketing efforts as well, as he infuses his videos with creativity. “I always bring it back to being funny,” he says. Video content is his specialty, from featuring himself on pool floaties to narrating the highlights of a property with a resort-like backyard. One of his most popular advertisements was a digital ad on a big screen in Cambridge’s busiest intersection. “For the first four months of the year, it said, ‘just when you think you can’t, call Mike Grant,’ and on Valentine’s Day it said, ‘just when you think you can’t, call Mike Grant, but not for a date.’ It got a lot of laughs.” Mike’s vision for the future of his business reflects the same values that have guided his journey thus far. Rather than focusing on relentless expansion, Mike looks forward to maintaining his volume of work and continuing to uphold his strong sense of life balance. These philosophies form the cornerstone of his success in the real estate business. Top Agent Magazine

For more information about Mike Grant, please call 519-716-1461 or email https://www.instagram.com/mikegrantrealestate/?hl=en mike@mike-grant.com, visit his Instagram

Creative Ways to Say Thank You

Most top real estate agents find ways to welcome their clients to their new home. A common theme is a bottle of wine and some wine glasses for that first post-threshold toast, or a bouquet of flowers to brighten up that empty living space until the furniture arrives. But are you truly being as creative as you can with your appreciation? Here are some innovative gift ideas that will truly keep you front of mind with your valued customers and assure their gratitude and repeat business, not to mention a slew of referrals.

1. How about a streaming video device, like a Roku

or Amazon Fire Stick? There’s a good chance your clients will not have their cable service up and running for a few days, and this is an excellent way for them to enjoy their television before they get that connection going. Bundle it up in a basket with some DVD’s for the kids, and don’t forget all necessary cables.

2. Matching bathrobes and Bath kits: Fleece or ter-

rycloth bathrobes and a basket filled with highend his and her body scrubs, bubble bath and other luxurious pampering items can make the first night in a new home feel like a check-in at a fabulous resort and make the memory of that first night one to cherish. Again, don’t forget the kids!

3. Arrange a catered meal from a local vendor. As-

certain in advance dietary preferences and restrictions, and have a wonderful, healthy meal delivered on move-in night. To complete the magic, provide brand new plates, silverware and glassware to serve it all on.

4. For homes with swimming pools or Jacuzzis, a

stack of fluffy pool towels is always appreciated and will be used by family and friends for years to come. Additionally, acrylic stemware for celebrating safely can be provided alongside them.

5. If it’s winter time and the home has a fireplace, make sure there’s plenty of wood to burn. Some fireplace accessories and a log holder will certainly make your clients appreciate you on every chilly night to come.

So when it comes to gifting your buyers, the trick is to be creative. A bottle of wine lasts one night, and the flowers wilt in a few days. Try coming up with something a little more creative that will remain with your clients in their day-to-day lives and remind them of you consistently. The little bit extra you spend to show your gratitude can reap huge dividends when it comes time for your client to purchase a second home or refer a friend.

Top Agent Magazine

ERIC GAUDREAU It was a chance encounter with a builder and a weekend hobby that first propelled Eric Gaudreau into the real estate world. Previously entrenched in an entirely different career, he found joy in the part-time hustle of helping others navigate their home-buying journeys. After seven years of working part-time in the open house scene, voices began to chime in, urging him to consider full-time real estate. “But I always thought, once you go full-time, the fun disappears,” he explains. He soon found himself drawn into the heart of home building, transitioning from a corporate environment to hands-on work with the builder. Eric’s passion for this industry kept growing, and he finally decided to earn his license and devote himself full-time to it, finding that the fun definitely didn’t disappear. His journey has taken him through the counties of Norfolk and Haldimand, and now into Brant and Brantford areas as well. Eric’s rich experience and genuine love for the industry have helped him to hit the ground running.

and even spontaneous visits. Whether it’s a simple check-in or answering questions about the market, Eric believes in keeping the doors of communication open. It’s this approach, a blend of service and genuine care, that elevates Eric’s client experience from transactional to truly personal. Despite being relatively new to real estate marketing, Eric is already making waves with his innovative approach. “I’m using my Facebook and Instagram to promote,” he says. Notably, the collaborative nature of his brokerage amplifies his reach, as they collectively boost each other’s promotional efforts. His first non-builder listing, a staggering $1.825 million property, exemplifies his successful marketing strategy. This listing was expediently sold within a week or two, thanks to the strong combination of teamwork and savvy content creation. Eric attributes the swift sale to an engaging video created with the help of a skilled videographer and widespread promotion across all their socials.

What truly sets Eric apart from his peers is his simple, yet profound philosophy. “My whole mantra and idea for living is to just help people,” he explains. He sees himself not merely as an agent, but as a guide, taking on the weight of the home-buying journey for his clients, and striving to make the process as easy and stress-free as possible. His empathetic approach, taking time to understand their needs and wants, aligns perfectly with the ethos of his brokerage: ‘Pay it Forward Realty Inc.’ Eric’s unique blend of professional guidance and personal connection makes him more than just an agent to his clients. “Your agent becomes a bit like a friend and a family member at the same time,” he shares. He continues to nurture these relationships post-sale, touching base via texts, emails,

Away from the hustle and bustle of the real estate market, Eric cherishes his time with his family. As an introvert at heart, he appreciates the tranquility of his home life and activities like fishing or taking leisurely drives. His vision for the future of his business is clear. Eric plans to serve his clients so well that his reputation as a client-focused agent precedes him. In a light-hearted confession, Eric acknowledges that he found his true calling in his mid-40s. “I sold out a development yesterday,” he says, “and someone said, ‘You finally found your calling.’” Eric’s story serves as proof that it’s never too late to discover your passion and transform it into a rewarding career.

For more information or to get in touch with Eric Gaudreau, please call 905-906-1079, email eric@payitforwardrealty.ca, or visit his brokerage’s Website, Facebook, Instagram, or LinkedIn www.

Top Agent Magazine

www.

HANA NOVOTNY What’s better than having your business partner as your best friend? According to Hana Novotny, the Broker of Record/ Owner of ExSellence Team Realty Inc., there is nothing better. She co-owns the brokerage in Cornwall, Ontario, with her good friend Vicki Vanderveen, who is the Broker/Manager of ExSellence Team Realty Inc. “We worked together in the past at another brokerage, and the timing was right for us to grow ExSellence Team Realty together”. When they started out, they were just a few agents but have grown the company over the years. They service the Southeast region of Ontario, spanning from Cornwall, Hawkesbury, Ottawa, and Brockville. They both, along with their team of agents, strive to provide an exceptional service to their clients. They work together to support their team and clients. “Two people is always better than one. I want to do my job 110 percent. By working together, one of us is always reachable by phone for clients and agents, and we’re both still able to sell real estate.” Hana, who is originally from Prague, Czech Republic, has lived in the Cornwall area since 1989. She initially started her career as a Registered Nurse, where she learnt a lot of her people skills. She transitioned to real estate when she had her daughters because she needed more flexibility. Now, with more than 23 years in the business, she has deep experience and market knowledge in a number of real estate sectors, including commercial, residential, farmland and multi-unit properties. Over the years, she’s developed a niche working primarily with the investor market and now receives approximately 80% of her business from referrals. “I love the variety of working in several real estate sectors. I don’t think about the money or the commission. I focus on making my clients happy and finding the right property for them, and that approach brings me repeat business.”

Hana places the utmost importance on being honest and maintaining regular communication with her clients. She goes beyond the transactional aspect of her work, often forming lasting friendships with her clients. Since many of her clients are out of town, she makes sure that she has a clear understanding of what they are looking for, and scans the market constantly for properties that fit the bill. “I’m in touch with them constantly through calls and texts. In many cases, we end up talking about much more than real estate and become friends.” In addition to serving their clients and focusing on the growth of their business, Hana and her team also strive to have a positive effect on their community. In the past they’ve been involved with a number of fundraising initiatives, including raising funds for Hospice, a veterans organization, and a local non-for-profit organization that focuses on assisting low-income families. Within her own circle, Hana receives help and support from her own family with the business. For instance, her sonin-law created the website for Excellence Team Realty Inc. She also gets some help from her daughter who has a background in marketing. They all work together to support her in her business! Outside of work, Hana enjoys biking, reading books, and traveling, especially in the summer. Looking toward the future, she’s planning to share her hardearned wisdom to other agents at the brokerage. “My No. 1 priority is to pass along my knowledge to my agents in the commercial, residential, farming and multi-use property sectors. Though I’ve been working in real estate for over two decades, I plan to continue growing my business and supporting my agents for many years to come.”

For more information on Hana Novotny Broker of Record, please call 613-330-2866, email hananovotny13@gmail.com or visit her website or Facebook or LinkedIn https://www.realtor.ca/office/firm/272308/exsellence-team-realty-inc-407b-pitt-street-cornwall-ontario-k6j3r3?OrganizationId=272308#page=1&sort=11-A

https://www.facebook.com/profile.php?id=100063764011337

https://www.linkedin.com/in/hana-novotny-769b9930/overlay/background-image/

Modern Email Etiquette for Today’s Agents In today’s tech-forward culture, consumers are constantly inundated with promotional emails, alerts, invites, and social media blasts. As a real estate agent or a loan officer, how do you stand apart from the noise? What’s more, how do you stay relevant in a digital landscape that’s constantly changing? For starters, there are a few timeless techniques you can apply to up your skillset when it comes email and digital communication: asking questions that Top Agent Magazine

inspire conversation, politeness, and following up regularly—to name a few. Likewise, there are surely new tricks you can add to your arsenal to stay ahead of the curve. Let’s outline a few ways you can refine and update your email etiquette to compete in today’s virtual marketplace.

Make your subject line count Too often, we labor over the content of our emails without giving much thought to subject lines.

Top Agent Magazine ®

Though email is no longer a new-fangled invention, there are certainly ways you can modernize its use and take advantage of its ubiquity. However, these little headlines can go a long way in luring the consumer to open your email and ultimately click through to your website in search for your services. An enticing subject line should be short and sweet, ideally less than fifty characters. You might also include the name of the recipient, and be up front (though concise) about the subject matter of your message. Remember: the first thing a client will see is your name and subject line—be sure to make this prime real estate shine.

Think mobile Research tells us that 79% of Americans check their phones within fifteen minutes of waking up. In fact, much of modern day correspondence occurs by smartphone. Accordingly, you’ll want to account for email readability on a mobile phone. For instance, incorporating paragraph breaks for each new thought allows information to be parceled out in a palatable way for readers utilizing small screens. Also, any sort of graphic flair or links within your email should be shortened and streamlined for mobile consumption. Send yourself an email every now and again and access it from your phone—you’ll be able to double-check that all the elements of your emails are working well on a mobile platform.

Incorporate email tools There are excellent tools out there to enhance your email experience. With just a quick download, 32

you can add spellcheck, a URL address shortening feature, or a delay option that holds emails for thirty seconds before they’re sent. Think about the possibilities! Haven’t you sent an email without including the attachment you intended, or realizing you sent correspondence to the wrong client? If that’s the case, a delay feature can help you save face and build in a window for error— just in case. Regardless of which tools speak to your email habits, there are plenty of add-ons out there that can revamp your digital correspondence style.

Use email to maximize your online presence These days, there are plenty of ways to communicate—email, text, phone, apps, and social media. When you interact through email, consider it an opportunity to invite your client to follow you elsewhere online. Ensure that your email signature includes unobtrusive, streamlined links to your social media accounts, professional website, or review page. This will build in an opportunity for clients to engage with your brand, and you may even add an online follower for the long term. Though email is no longer a new-fangled invention, there are certainly ways you can modernize its use and take advantage of its ubiquity. Keep these approaches in mind as you reenergize your email technique and fortify your communication in the digital era.

Top Agent Magazine ®

Top Agent Magazine

NATE SHEARER Diving headfirst into real estate was less of a career move and more of an inevitable evolution for Nate Shearer. At just 18 years old, he began his journey by flipping houses, a venture that burgeoned into a shared passion with his wife. They embraced every aspect of home building, from working with builders to landscaping and finishing basements before selling. By the time they had bought and sold seven homes through other real estate agents, the question arose - why not take the reins themselves? So, Nate obtained his real estate license in 2019 and hasn’t looked back. He serves Southwestern Ontario including the counties of Oxford, Elgin, Norfolk and surrounding areas. Recently, he joined a team with Marius Kerkhoff, where he brings his wealth of experience and talent. Remarkably, half of Nate’s thriving business comes from repeat customers and referrals, a testament to the trust he has fostered in his community. Nate’s secret to standing out in the real estate market is to always offer the highest quality service. “Every aspect of each transaction is handled by professionals,” he says. This includes professional photography, videography, and drone footage, ensuring each property is showcased at its absolute best. His local roots and family history of businesses in Tillsonburg further elevate his profile. As a recognized face around town, Nate and his wife have cultivated a sense of community that naturally extends to his real estate work. Beyond his professional services, Nate’s rapport with clients is built on consistent communication. He makes it a priority to check back with past clients on their purchase anniversary every year, keeping relationships fresh and engaged. During the listing period, he ensures that clients are updated weekly on the

market status, providing much-needed guidance in the turbulent waves of real estate market trends. Despite the upheaval brought on by COVID and interest rate changes, Nate remains a reliable beacon for his clients. Real estate and community go hand-inhand, so Nate is deeply involved in local activities, events, and organizations. He plays a variety of sports, including hockey, soccer, football, and golf. His commitment to philanthropy is equally strong, seen in his donations to the Children’s Miracle Network and recent volunteer work for Tillsonburg’s first Habitat for Humanity home. Away from work and community activities, Nate enjoys his family life. The father of two young children, he savors the precious moments spent with them, infusing his leisure time with laughter and love. Looking forward, Nate has big plans for his real estate business. With his recent alliance with one of Oxford County’s busiest agents, he anticipates expanding his business volume significantly. This partnership not only offers opportunities for more transactions but also inspires him to continually elevate his game. Over the past two years, Nate has consistently attained RE/MAX’s prestigious platinum sales status, and he eagerly anticipates continuing to exceed his clients’ expectations and achieve similar milestones in the coming years. Yet, at the heart of it all, Nate’s passion for helping people find their perfect homes remains his driving force. “I consistently put my clients’ best interests first, to ensure each real estate transaction is as stress free and enjoyable as it can be,” he shares. For Nate, success in real estate is not just about transactions but the genuine connections he forms along the way.

For more information about Nate Shearer, please call 519-550-2944 or email nate.shearer@outlook.com, visit his Facebook or Instagram https://www.facebook.com/profile.php?id=100082979762405&sk=about

Top Agent Magazine

https://www.instagram.com/remaxnate/

mailto:mag@topagentmagazine.com

Top Agent Magazine