PENNSYLVANIA 5-9-22

PENNSYLVANIA EDITION

Thinking of Listing?

How to Incorporate Current Events to Your Email Blasts and Stay Relevant

Nine Ways to Get Ready

Is Finding a

NICHE MARKET

FEATURED AGENTS

BREANNE McCABE ANGELA MORSA & RICK MOORE AUSTEN MUELLER ELIZABETH ROGERS

Right for You?

COVER STORY

TK ANGEL MASSE

mailto:mag@topagentmagazine.com

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How to Incorporate Current Events to Your Email Blasts and Stay Relevant Email marketing is a cost effective and straightforward method of getting your name and services in front of clients with just a few keystrokes. This tried-and-true approach to digital marketing is a favorite of many, and there are countless ways to customize (and maximize) your email blasts to reap superior results. Despite this, many real estate profes4

sionals are content to standardize their email advertising and take a broad, one-size-fits-all approach to capturing interest and leads. While an up-front sales pitch certainly has its uses and benefits, it doesn’t hurt to shake up your routine and refresh your email marketing approach by adding specifics that draw renewed interest from your audience.

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One way to accomplish this is by tying in current events and local happenings to your email blasts. After all, your sphere of influence likely receives countless marketing emails per day. To cut through the noise, sharpen your message with a few specifics that separate your communications from the pack. Not every email should be focused on closing a sale, or else your audience will learn to stop listening.

How do you build your brand, stay top of mind, and keep the lines of communication open with your clientele? Here are a few ideas to get you started.

against an old rival? Do they host themed fan days honoring veterans or catering to families? Tailoring your communications to a local sports franchise’s big news or next event can draw intrigue and provide added value for your clients. Remember, not every communication you send should be focused on pitching and closing a sale, otherwise your audience will tune out your emails altogether. Instead, incorporate fun, community-oriented content that lets readers know you’re a resource for much more than real estate.

Sports news makes a splash

Become a one-stop-shop for holiday fun and seasonal ideas.

People love to rally behind the home team.

Is a regional, local university, or professional sports team in your area headed to the playoffs or the championship? Are they facing off

From Mother’s Day to Thanksgiving, anyone can send an email wishing clients a happy holiday. While the sentiment is a good one, you’ll be one of dozens flooding inboxes with

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your well-wishes. Instead, go beyond the traditional greetings and good tidings and become a hyper-specific resource for clients. Create a gift guide for Mother’s Day, outline family-friendly local events occurring in your area around the holidays, or engage in a promotional partnership with a local business who’s offering a holiday special of their own. In other words, don’t settle for just saying hello during certain times of the year. Instead, up the value of your email blast by offering clients curated information that relates to their interests and area.

Doing so makes your emails a must-read, while demonstrating your ability to go the extra mile.

Pop culture serves as a fun and timely tie-in.

Is a new gaming app sweeping the nation? Have your social media feeds been flooded with the same viral video? Is everyone gossiping about the same TV show premiere? Pop culture tie-ins in your email marketing campaigns can be extremely effective, but in order to for

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them to work, you’ll need to move quickly and keep your focus on the phenomenon, rather than your service pitch. The goal behind pop culture marketing tie-ins is communicating the progressiveness and hip factor of your brand, while capturing timely, topical interest that’s at a fever pitch. Everyone wants to be in on a running joke or trend, and if you leverage trending pop culture moments in your email marketing, you’ll be able to draw views and clicks from a wide audience.

Plenty of services offer standardized email marketing templates and content for today’s real estate professionals, and while the motivation behind marketing is transactional, your communications don’t have to be. The surest way to make an impact in your clients’ inboxes is to add original value and break apart from the pack. Consider updating some of your routines with these current events oriented techniques and your email audience is sure to take a second look.

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TK ANGEL MASSE

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Top Agent Tk Angel Masse and team, which includes her husband, sells all the counties in the Philadelphia metro area and is on target to surpass $25 million in volume.

Often, first-time and first-generational homebuyers are overwhelmed by the homebuying process, unaware of what to expect. So many renters don’t know how close they really are to stop paying rent and become homeowners.

Tk Masse stakes her business on letting buyers know what’s coming and how to prepare for it.

“We provide that education up front, so that buyers understand how to navigate the waters once we actually get there,” she says. “We see what’s coming, and we educate. The other part of it is 8Copyright Top Agent Magazine

just communication, so there’s no question that is too small. Or, there’s no stupid question.”

Having grown up with refugee parents who did not own their home, the agent has a soft place in her heart for first-time buyers, especially first-generation homeowners. Tk aims to empower newcomers “even if you’re born in America but you don’t have that background in understanding the importance of home ownership, the importance of credit, and then all of the different stigmas that are out there.”

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Tk comes from a line of women in real estate, with her mother a property manager back in Hong Kong and her paternal grandmother a real estate investor in China. “In those days, it was just really rare for a woman to even be in business,” she says. “So hearing those stories, Top Agent Magazine

generationally, it was always a part of my life.”

Her foremothers’ stories inspired her, but Tk first pursued a career in digital marketing. She got her start in real estate through house flipping, a trade she learned after a seminar with an A&E Network celebrity. To save money on Copyright Top Agent Magazine9

Tk has joined with other partners to form Philly Home Club, an initiative that aims to assist 10,000 first-time and first-generation homebuyers over the next 10 years. her flipping deals, she sat for her real estate license in 2016. Then, friends and clients began approaching her to show them homes. Now, with a team including her recently licensed husband, her real estate team is on target to surpass $25 million in volume.

Tk sells all the counties in the Philadelphia metro area because she knows them. Going where the deal was in her house flipping days, she has lived in all five. Witnessing income and housing disparity in her city spurs Tk’s passion Copyright Top Agent Magazine 10

to usher more buyers into the entry level market. “That’s how we make our mark,” she says.

Connections she made as an investor extend her real estate network, with half of her listings coming from distressed sources. She continues to make lifelong connections with each client.

Tk closely follows Facebook posts of leads and clients so she doesn’t miss important life events beyond just birthdays and home anniversaries.

She takes the opportunity to send gifts. At the very least, she sends congratulatory texts for a new job, a new baby, or other highlights.

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Just as it has its esteemed universities and rich historical landscape, Philadelphia has its share of housing insecurity. Tk marries her real estate knowledge with her compassion for those in need of a home in Kensington, a tough area of North Philadelphia. As part of the ministry at The Rock Church, she and her husband Top Agent Magazine

are working to build shared homes for people living on the street or returning from incarceration. She also lends her talent to Jumpstart Kensington, a community lending program that helps locals redevelop their own neighborhoods. In addition, she serves as vice-president of the parent organization at her son’s school.

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With an eye to the future, Tk plans to reach thousands more homebuyers on her own and in collaboration with others. She has joined with other partners to form Philly Home Club, an initiative that aims to assist 10,000 first-time and first-generation homebuyers over the next 10 years. The work she is doing now will impact her city for years to come. “That’s my favorite

part,” she says. “It’s not even the fact that we get buyers in a home they didn’t even know they could buy, which is great. But it’s how our time together impacts our client’s overall lives, with improved credit, sharpened financial savvy, and an increase in overall net-worth and educational empowerment, and what that means for the people generations after them.”

To learn more about Tk Angel Masse, please call 215-617-9613 or email her at tk@yourphillyliving.com

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Is Finding A Niche Market Right for You?

A lot of Realtors® take the ‘jack of all trades’ approach to their businesses, and some are extremely successful with doing it all and doing it well. But taking that approach can also make it hard to stand out if there are a lot of agents in your area taking the same approach.

If you’re looking for a way to stand out from the rest, finding a niche market might be the way to go. Although it might sound limiting at first, with the right branding and marketing, your specialty and expertise may help you lock up a market after you become well known for being the ‘go to’ Realtor® in a certain demographic. Having a niche helps you target your marketing, making it more effective, until eventually people are seeking you out as you build your reputation as the foremost expert in your particular niche.

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Despite the benefits of taking on a specialty, it’s still something that only a small percentage of Realtors® do, which means you have a great opportunity to get in on the ground floor in your area by being ahead of what is sure to be a looming real estate trend.

You want to claim your stake on the niche that best fits not only your passions, but something that fills a void in your market.

If this all sounds good to you, the next step is finding your niche! Here are a few things you need to consider:

There are two approaches to having a specialty, one that is truly your all-consuming passion or a sort of revolving niche, one that changes with the market 13

In addition to creating a thriving business, finding a niche may even unlock a hidden passion. Does your area have a large historic home inventory? Are you passionate about helping first time home buyers realize their dreams?

Having a personal connection to what you specialize in is always a great way to start out. If you’re passionate about something, you’re almost guaranteed to have the work ethic it takes to have success in a niche market. Once you hone in on a niche, make sure the market data backs up your focus.

Another approach is changing with the market. If you’re truly an expert in a few areas of the business, it might be good to have sort of a revolving niche. In a down market you might specialize in short sales and foreclosures.

When things pick up, you may take your innovative approaches and start applying them to luxury homes.

Whether you take the consistent niche approach or the flexible one, it’s really all about figuring out what best suits you and your market.

Fill a void in your market Maybe you don’t have an instant passion for one particular niche. In that case, there are several areas you can consider. A lot of it will start with really researching and analyzing your market and having a good eye for what future trends will be. Is there a certain demographic that is surging in your area? Cater your business to serve them. Maybe you are fluent in Spanish and your area is seeing a rise in a Latino population, who are emigrating from other countries. Or perhaps, you live in an area that has a larger retirement population. There 14

are numerous demographics that truly need expert real estate advice. Be the one to fill it.

You can also focus on a particular neighborhood or gated community. Helping people navigate the ins and outs of a particular HOA can be a lifesaver.

Are you already serving a niche?

Of course, sometimes you may already have a niche and are unaware of it. Maybe you are already dealing with a lot of first-time homebuyers. Look over your sales records and see what might already be there, then make it official.

Figure out why you’re drawn to that area and then nail down the reasons you’ve excelled with that niche and use it to create a marketing plan and branding.

Find ways to really sell your expertise Once you figure out your niche, get the training, designations, and certifications that will enhance your expertise. Another way to let it be known that you are the ‘go to’ Realtor® in your particular niche is to become a resource online. Create a website with informative blogs and marketing information. Make a mark on social media where you can link back to your site, so potential clients can actually interact with you.

There is a lot to consider when you’re thinking of going the niche market way with your business, but if you consider everything carefully and focus in on something you can be passionate about, the rewards could be a major win for you and for your clients.

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BREANNE McCABE With previous experience working as a teacher, REALTOR® Breanne McCabe cares deeply about helping and educating clients on their path to finding the perfect home. Only three years ago, she reflected on her career in education and decided to get her real estate license — a decision that has been fulfilling while allowing her a great deal of control and flexibility over her life. Now, Breanne works with a thriving team of around fifteen people and gets to spend every day guiding homebuyers and sellers through the stressful process of moving.

Representing Roxborough and its surrounding areas in Philadelphia, Breanne often works with young professionals and families who are looking for safe, beautiful homes with green spaces nearby. “Roxborough is really attractive because it has a mixture of all different kinds of people who are looking for fresh air outside the city. It’s a college area, but it’s a lot more than that as well. There’s a great park called Wissahickon Creek where people ride their bikes, go for walks, and relax with their families and dogs — it’s a real draw to the area,” she says. Breanne knows every corner of the neighborhood as well as other areas in Philly and is full of recommendations. From Crust Vegan Bakery to Lucky’s Last Chance, a welcoming bar with live music, Breanne knows where to go to find the local flavor.

While she’s only been in the business for several years, Breanne frequently receives referrals from past clients, friends, and family members. She keeps her relationships strong by adding in personal touches to her marketing strategies. For example, every Friday, Breanne writes three notes to clients to check-in. She also sends holiday cards and best wishes at birthdays, anniversaries, and other major life events. From time to time, she even stops by the homes of previous clients to see how they are doing. “I genuinely care about everyone that I work with. They see that and it goes a long way,” she says. To Top Agent Magazine

reach new audiences, Breanne uses MLS and social media, including Instagram Reels that have the capacity to spread her message further. She’s also on the ground with traditional methods like door knocking and just-listed postcards.

In her spare time, Breanne enjoys playing with her dog and traveling, which she plans to do more of now that things have opened back up. She also loves reading and started a book club that has grown a lot since she first started it. When it comes to giving back, Breanne’s company hosts two fundraisers per year to support people in the community who need food and household goods. This year, Breanne hopes to expand her outreach by getting involved in a community cleanup or her local animal shelter.

Already a multi-million dollar producer, Breanne is looking forward to the growth that lies ahead. She works hard and with the support of a large team, plans to tackle new areas throughout Philadelphia. “It’s a crazy market right now, but you have to stay positive,” she says. “Stick with me and stay patient. Trust me, we’ll find your perfect home.”

For more about Breanne McCabe, call 215-206-3564 or email breannemccabe@kw.com 15 Copyright Top Agent Magazine

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Thinking of Listing?

Nine Ways to Get Ready The less time a home spends on the market, the more likely it is to sell at or above list price. That’s why our Top Agents recommend getting a property ready for marketing well before listing. Anyone who is even just starting to think about listing will benefit from some basic upkeep and pre-staging work. Even if you decide now is not the time to list, you’ll enjoy these simple improvements around the home.

With the right local resources, most pre-listing preparations take less than a week and will make the formal staging process simpler for all involved.

Ask Top Agents in your area for referrals of local pros to hire. Once you’ve selected your Top Agent, keep yourself open to his or her opinion on other TLC to help decrease your home’s market time.

1. Inspection: The last thing a seller or buyer wants is a surprise at

inspection. That’s why a complete inspection before listing is so valuable.

Many necessary fixes, such as minor roof or appliance repairs, can be discovered and repaired in less than a week. If inspection uncovers a major issue, any Top Agent will tell you that this knowledge is power; disclosing and expecting to take responsibility will increase buyers’ trust without affecting market time.

2. De-Clutter: Take a little time to pack away surplus furniture items and

extra knick-knacks, papers, books or occasional-use items throughout your house. Remember this may require boxing away video game supplies or packing up comfy throw pillows and blankets. Move these items temporarily into closets, the garage or attic with the assumption of possibly renting a storage unit just before listing.

3. Paint: Whole-house painting is likely not necessary, but consider touching

up baseboard moldings and doorways and open wall spaces in high-use areas Top Agent Magazine

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such as bathrooms, the office, family room and indoor recreation spaces.

Also consider a little varnish on the front door or banister.

4. Artwork and Decor: Take a neutral look at your décor. Better yet, ask a

Top Agent to do so. Buyers should be able to picture themselves living in your home. While your Top Agent may not advise you to appear generic, you’ll likely need to thin out any shrine-like displays to family, hobbies or cultural interests.

5. Deep-Clean Housekeeping: After you’ve de-cluttered and touched up

the paint, request a deep cleaning from your housekeeping service and weekly cleanings thereafter. Make sure they pay attention to details like dusting or vacuuming window treatments and lampshades or wiping smudges off door jams and baseboard moldings.

6. Carpets and Rugs: Bring in the pros, but don’t just clean the carpets.

Because the cleaners will be moving furniture anyway, ask them stretch and tighten any buckled areas of carpeting. Doing so now saves the trouble of having to credit your buyer for this following final walk-through. Also consider removing small area rugs to let the beauty of your hardwood floors shine.

7. Look at the Loo: Buyers may not notice a brand-new toilet seat, but they

will turn up their noses at the one with the broken hinges. Freshly replaced toilet seats, faucets or doorknobs in heavily trafficked bathrooms can go a long way in first impressions.

8. “Mow & Blow”: Consider buyers as guests you want to feel welcome

as they ascend the front walk. If you don’t already have one, hire a weekly gardening service to keep up with the mowing, weeding, pruning and basic maintenance outside so you can focus on other things.

9. Staging: Once you’ve selected a staging professional for the finishing

touches, ask them and your Top Agent for final recommendations on day-today upkeep, storage options and what-to-do (or what not to do) while your house is on the market.

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ANGELA MORSA & RICK MOORE Angela Morsa and Rick Moore are husband and wife who run the Morsa Moore Realty Team at Compass RE. They both started their real estate journey from a background in the advertising and marketing industry. It was in 2012, when they were buying a house, that Angela realized that the service skills she acquired from being a marketing account director and project manager would translate very well into real estate. So, she began her classes and never looked back. Two years later she was joined by Rick and they currently manage a team of five.

They serve Philadelphia and the four surrounding counties. The region is known for residents that spend their lives as Philadelphians with generations of families living here. Clients rely on their life-long knowledge of the area as they have spent their lives here and know the area well. There are many places they love, but special to them is the Lansdale Borough, which is celebrating its 150th anniversary in 2022, and enjoy patronizing the Lansdale Tavern located there.

Because of the level of service they provide, Angela and Rick have a 90 percent repeat and referral client base. “We keep in touch and we become friends with our clients. We know their home is their biggest asset and we feel it is important to care for our clients and this asset as we go through the sales process and into the future. We are here for them for more than just the transaction, for whatever they need. They will ask us questions. Do we know of a good roofer? What do we do about this leak? Our clients know they can trust us to help them no matter what.”

As a husband-and-wife team, they each bring a different set of skills that help them keep in touch with clients in a variety of ways with emails, contests, and sports-themed gifts. A recent email outreach included requests for home updates from clients and that has received a strong response from customers delighted to share their renovations.

“Staying in touch in a genuine way lets our clients know we care and also allows us to keep our CRM up-to-date.”

Listing a home is a multi-step approach that focuses first on a Compass Private Exclusive within the Compass network and then to all agents as Coming Soon on the MLS. They also use social media marketing and professional photographers and videos to promote both their listings and their team.

What Angela likes the most is what she witnesses at the closing. “A home is a person’s biggest investment and the place they are going to build their family.

There is nothing like looking at a family that just bought a house and knowing they are going to build their life there.”

When not showing homes, we may find Angela in the kitchen because she loves to cook. She and her husband love going to wineries, and they are big baseball fans. They support the Lansdale Little League and are involved in the Chip Miller Amyloidosis Foundation.

In addition, they love classic cars and will be sponsoring a car show at the Lansdale anniversary event.

Their future plans involve growing their business and continuing to enjoy their special role as a husbandand-wife real estate team.

For more about Angela Morsa & Rick Moore, please call 215.327.9097, email homes@morsamooreteam.com, or visit morsamooreteam.com/about-us https://

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AUSTEN MUELLER Austen Mueller is a great example of how following your dreams can take you places you have not gone before.

About 3 years ago he was working as an electrician and began listening to the real estate podcast BiggerPockets. The interviews of entrepreneurs conversing with the hosts about the ins and outs of real estate investing, with successes, failures, and in-depth how-to advice, gave Austen a strong desire to become involved himself. This prompted him to take steps to get his real estate license.

Once that was accomplished he began working with Keller Williams in the Doylestown, Pennsylvania area.

At first, he was still working as an electrician as well as being a REALTOR®. He was busy and dedicated to making both jobs work. Then an opportunity arose when his future wife pursued a job in Lancaster.

He decided to leave his electrician life behind and moved with her to the new area. This is where he met Sheldon Zimmerman at SlateHouse Group, which became Home365. Austen became a proud member of the Home365 Peak Asset Team where he helps clients with real estate investments. They cover the entire central Pennsylvania area from Harrisburg City, Lancaster City, Philadelphia, and all the cities in between as well.

The Home365 brokerage firm is focused on those seeking real estate investments. Most of his clients are repeat customers, looking to make further purchases to enhance their portfolios. He explains, “Home365 is different than other brokerages in that they specialize in investments. More than just a brokerage company, they also offer an innovative ‘one-stop-shop’ style of property management. This is revolutionizing what real estate investing is all about and helping new clients get started while taking the burden of management from repeat investors.”

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Emails and texts are helpful to him to stay in touch with his clients and he says reliance on social media is not as important in the real estate investment market. He keeps track of things with spreadsheets and is transitioning to a software system called Total Brokerage to manage transactions and streamline his process. In marketing, they typically rely on their buyer base, opening deals first to previous investors and then onto the MLS. This is an effective strategy as proven by his sales, forecast to reach his goal of $5 million by the end of the year.

When not working, we are likely to find him out taking his dog for a walk. He loves hanging out with his family during his free time and taking camping trips with his wife. His future goals include expanding his investment portfolio and helping the Peak Asset Team grow. He loves his work and is super excited to be part of the Home365 team. He loves taking first-time investors through the process, knowing they have just as much nervousness as they do eagerness. “It is great being part of a group of people with high ambitions.

I am looking forward to helping Home365 grow to become a household name that is synonymous with real estate investing.”

To learn more about Austen Mueller, please call 215-824-7028 or email austenm@home365.co Top Agent Agent Magazine Magazine Copyright Top

3 Mind-Bending Philosophies to Expand Your Professional Perspective

Beyond the day-to-day duties that make your business tick, so much of success is derived from the principles you put in place to guide your business. The foundational tenets you subscribe to can make or break your business for the long-term; they not only influence how you complete routine Top Agent Magazine

tasks, but also impact your growth, your ability to manage a team, and what the future might hold. With all that in mind, here are three philosophies to remember as you strategize your professional life—whether you’re mapping your monthly goals or creating an overarching plan for growth.

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1

Treat Your Business Like a Business

One of the perks of working in real estate is that you’re often able to create and manage your own schedule and volume, but that doesn’t mean you can skimp on the technical details of being your own boss.

No real estate professional worth his or her salt would forgo empowering tools like a business and marketing plan, or spreadsheets to track cash flow and expenses, or regular profit-and-loss statements, or fiscal year budgets and projections. Taking these measures may appear daunting at first— and completing them will certainly require discipline and a learning curve—but harnessing valuable data and information can intelligently inform your professional decisions, strategies, and long-term growth.

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Achieve a Holistic Understanding

When schedules are busy, it sometimes feels like enough to reach the end of the week’s to-do list. But, if you’re planning on a lasting career built on year-to-year growth, it’s not enough to account for the short-term.

By creating daily, weekly, monthly, quarterly, yearly, and five-year goals, you’re outlining and quantifying your progress.

While your quarterly and yearly goals may be clear in your mind, what about five years from now? Perhaps you’d like to add to your designations, or incorporate a new team member, or add an additional branch.

No matter how you envision your profes22

sional future, the first order of business is to create a timeline. Once you have a clear deadline in mind, it’s far easier to build out the steps and calendar necessary to achieve your goals.

3 Specificity is Empowering While you may have a general sense of where you’d like to see your business go in the next few months or years, it’s hard to work toward or attain a goal that’s abstract.

To make the most of your time and efforts, you must identify and understand precisely what you’re aiming toward. For instance, instead of planning to add volume to your enterprise, outline a specific, attainable number to work toward. Or, if you’d like to add an administrative staff in the years to come, consider the details of this decision—the money it would take, the type of people you’d want to hire, how many hours per week they’d work, what tasks they would complete, etc. Adding hard details to your goals not only makes them more realistic, but progress is more easily made when you have specific items you can cross off your to-do list along the way.

While there are no 100% fool-proof or guaranteed routes to success, shifting your mindset from the present and the abstract, to the specific and the long-term can have a major impact on your chances of success.

Instead of dreaming of being more productive or successful, do yourself a favor and craft a gameplan you can bank on.

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ELIZABETH ROGERS One of the first things you notice when talking with Realtor Elizabeth Rogers is how much she truly cares about her clients.

The opportunity to help them is what she looks forward to every day. “I’ve always enjoyed meeting people and then becoming a friend they felt they could rely on,” says Elizabeth. “And having someone trust you to assist them with one of the biggest purchases of their lives is such an honor.

Buying or selling a home is a very emotional experience, and without the right guidance the process can be stressful. I love being able to help people reach their goals, and I work hard to create a smooth transaction and an enjoyable experience.”

Elizabeth had a career in corporate sales that she liked, but when she and her husband bought their house that experience opened her eyes to how good life as a Realtor could be. “I was just really drawn to the whole process, the flexibility I would have to shape my own business, and the importance of the service I would be providing,” she explains. Elizabeth got her license in 2019, and today she represents buyers and sellers all over the Philadelphia Metro market with OCF Realty. As a long time resident, and someone who has done a lot of volunteering in her community, Elizabeth knows the neighborhoods in her market very well. She’s already built a very successful business after only 3 years in the industry, and judging from her 5-star reviews, the future will continue to be bright. One happy couple described their home-buying experience like this: “Elizabeth went above and beyond to help us search and buy our first home. We loved that she did not try to push us and was working with us at our own pace.

Elizabeth was very well organized, detailed and clear in her explanations. She was always very quick to respond to any of our questions or concerns, which we appreciated a lot. She even took initiative a couple of times to move the process of buying along when working with our bank. That made the whole process very smooth.

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We truly lucked out on having Elizabeth as our buyer’s agent.”

Elizabeth utilizes the skills she developed in the corporate world to negotiate excellent deals for her clients, and her knowledge of how to structure contracts gives them a competitive edge, which is particularly important for buyers in a market short of inventory. “You really need an agent who knows how to get your offer accepted, and that isn’t necessarily about offering more money. The highest offer is not always the best offer.” Her sellers benefit from Elizabeth’s strong negotiation skills, as well as a comprehensive marketing plan that includes all of the social media platforms, direct marketing to potential buyers and agents within her sphere, and just-listed postcards that she sends to homes in the listing neighborhood.

When she’s not working, Elizabeth loves exercising— biking, running, and yoga—and trying out Philadelphia’s many excellent restaurants with her friends. As for the future of her business, she wants to increase the number of families she helps each year, and continue to look for ways to make her clients’ experience even more enjoyable.

Contact Elizabeth at 267-560-2583 or email elizabeth@ocfrealty.com 23 Copyright Top Agent Magazine

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