MasterCLASS Generating Cashflow Through Marketing …
Copyright 1993 – 2008 ActionCOACH Ltd
Marketing has two roles
To let people know ...
Marketing is not just advertising ...
So in business it’s 1/2 & 1/2
Get the products on the shelf and then more importantly get them off again ...
Would you like an unlimited marketing budget ... ?
The Rule of 10 by 10 ...
Building a Marketing Campaign ...
Make a list of your target market segments, niches or groups ...
Having a Single Target Market is one of the Biggest Fallacy’s in Marketing Today … Target Marketing is about …
Your Ideal Customer ...
A B C D
wesome asic an’t Deal With ead
How will you get a list of every business and every owner in that category to market yourself and your product to ‌
Now, design a specific offer to each and every target group that hits on the frustrations and specifics of their business ‌ Make sure it is limited and time sensitive ‌
2 Different Forms of Pricing ‌
Why will they reply to your marketing, why will they agree to see you, why will they end up buying from you ‌ ?
Now you need to decide exactly how you will get your message and your offer across. Be dramatic and make sure you method is targeted to the specific audience ‌
3 Most Important Parts of any Marketing Campaign ...
Attention ...
• • • • • •
DON’T use your own Name ... Put the word YOU in it ... Open a LOOP ... QUALIFY the right readers ... Sell the BENEFITS ... 20 to 25% of the space of the Ad ...
Attention ...
• • • •
Early right hand page, right hand edge ... Photo - Top 1/3rd or Head & Shoulders ... Stay off Left Pages & out of the Gutter ... Headline at the top, name and contact details at the bottom ... • A dashed border for small ads ...
Interest ...
• What’s In It For Me ... A Point of ‘YOU’ ... • Times New Roman Upper and Lower Case ... • NO italics, CAPITALS, or underlining ... • Use columns, short paragraphs, spaces between paras & indent the first line ... • Use a Caption under your photograph ...
Desire ...
Action ...