ITHUBA - Changing the narrative
and using the national lottery as a vehicle for change - A case study Excellence from the start Zamani Holdings was founded in
2008 as an equity funding business by Charmaine and Advocate Eric
Mabuza. A consortium of credible
B-BBEE and high profile investors
Zamani’s strategic intent was
the digital realm. With the latest
awarded the third National Lottery
digitised its online playing options and
positively met when ITHUBA was
license, effective June 2015, under
the leadership of Charmaine Mabuza,
All draws are now conducted using
countrywide.
Through the RNG (Random Number
which employs 240 employees
Within just 5 months of being awarded
purpose vehicle created to operate
all the roll-out requirements necessary
the South African National Lottery.
In inviting investors to ITHUBA, the leadership gave consideration to
various national imperatives which they believed were vital to South Africa’s economic development. These imperatives included
acknowledging and implementing
the BEE strategy, as a mechanism
through which to increase economic participation of previously-
draw processes.
the Group CEO of Zamani Holdings,
were attracted to form ITHUBA
Holdings (RF) (PTY) LTD (RF), a sole
technology and innovation ITHUBA
the license, ITHUBA had completed
to begin the National Lottery trading. This included installing 9000
a safe and secured digital method. Generator), ITHUBA was able to
proceed with draw-based games without interruption, while other
Lotteries around the world had to close due to the pandemic.
terminals in urban and peri-urban
ITHUBA is the only operator in the
Lottery footprint to 45%; ensuring
banks, setting the benchmark for
areas, increasing the National
that retailers were fully equipped
and trained to promote and sell the
National Lottery games; and ensuring that every operational detail was in
place to ensure a smooth transition from the previous operator.
world that sells the Lottery through Lotteries across the globe. The
World Lotteries Association (WLA) recognises ITHUBA as part of the
top 5 performing Lotteries globally. Leveraging off the success of the South African National Lottery operator, ITHUBA, Zamani
Holdings is looking to use its
disadvantaged black South Africans.
knowledge and expertise to
responsive to the needs of all
...its ultimate goal is to become a truly pan-African group...”
and civil society, particularly
Long before we knew pandemics such
to become a truly pan-African
ITHUBA embarked on a journey
continent.
A further imperative was being stakeholders, including government in addressing socio-economic
disparities which still exist amongst most sectors of our population.
22
as COVID-19 were so destructive, to move the National Lottery to
TOP PERFORMING COMPANIES | 18TH EDITION
expand north of South Africa’s borders, into southern Africa. However, its ultimate goal is group supplying the whole
