Life 2.0 Meet Johan Minnie, Group Executive: Customer and Adviser Experience, at Liberty Group SA Johan Minnie is currently the Group Executive: Customer and Adviser Experience, at Liberty Group SA. He has extensive knowledge of business strategy, execution, marketing and sales management.
After attending law school, graduating with a Corporate Finance honours degree, Johan started out as an entrepreneur running his own consultancy and real estate business. This is also where he gained valuable sales experience. Prior to joining Liberty SA, he worked within Law, taking on mergers
and acquisitions. However, he soon learnt that he felt more passionate about the ‘people’ rather than the hefty amounts of ‘paperwork’.
He joined the Liberty Group in 1997 as a Legal Adviser. In 2001, he joined the Sales and Distribution team and throughout the years has led regional teams, headed up the Broker Division, Sales and Distribution, Emerging Consumer Market Sales and Direct Financial Services.
During the years heading up these businesses he developed marketing, sales and
distribution strategies while continuously ensuring the effective implementation thereof. Johan currently serves on the Liberty Holdings Exco as the Group Executive responsible for
Group Sales and Distribution, the Bancassurance relationship with
Standard Bank and the delivery of profit targets within the group.
For Johan, it’s all about building
trust and meaningful relationships with people to ensure the best
outcome, and overall customer experience.
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