Customer attention = customer retention By Louise Both a – Recr uit m ent Spec ialis t HR Com pa n y S o l u t i o n s
C
ustomer satisfaction is the
So, how do we keep them happy if or
happy customer is a returning
professional opinion?
ultimate success in business. A
customer. You will get repeat business,
when they are not always right in our
good reviews, and recommendations
You need to adapt your style and
brand your company to the world.
with each of your customers as they are
which all grow your reputation and
Is the customer always right? To them, they need to feel that they are – or
treated with respect when not. That
approach that you use to communicate all different. You need to nurture and
build on your customer relationships in order for them to last.
means that they need your guidance
Apart from building long-lasting
the field of what they hired you to do.
benefits:
and opinion on the expertise within
relationships, there are many other
1. When you invest in your
customers, you need to listen and understand their needs in order to meet their demands. If you
offer a great service, you will get
repeat business and loyalty from the customer. This will ultimately
reduce your marketing efforts and
costs. You can spend more time on your customers than trying to get more once off business. Keep an
existing client base happy and you will save overall.
2. A happy customer is a great
marketing tool to promote your
brand. Look after your customer
and they will look after you. Your
reputation is what keeps you in the
game and it will increase awareness of your great service and business. 3. Use your network. Now that you
have the relationships, use them to build on your own experience
and extend your knowledge of what you can offer to more and other customers.
4. Get your customers to leave
recommendations. There are many platforms, including your own
website, where it is important for
you to have your satisfied clients
leave positive reviews to accelerate your business growth. Perhaps ask
them to email you their thoughts too!
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TOP PERFORMING COMPANIES | 18TH EDITION
