Angling International March 2014 by Top Corner Editorial and Design Ltd

YOUR NEW-LOOK MAGAZINE

More market analysis and industry opinion March 2014 Issue 74

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Essential reading for buyers in the tackle trade

www.angling-international.com

Shimano Europe MD: digital marketing is the key to success

See page 14

March 2014 Issue 74

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Essential reading for buyers in the tackle trade Analysis

EU deals major blow to angling trade in Europe PAGE 22 Russia

Pure Fishing sets out its strategy for growth in Russia

www.angling-international.com

BRISTOL BAY A STEP CLOSER TO BEING SAVED

PAGE 12

Product focus

15 pages of new baits for the year ahead

DYNAMITE launches world champion boilies PAGE 48 CARP ZOOM unveils its new baits for 2014 PAGE 52 CC MOORE announces another devastating bait rp PAGE 43 for big carp

Special report

Campaigners across the USA, including many of the major brands in the fly fishing trade, have welcomed the final report into the potential damage mining would do to the Alaskan wilderness. Are the sockeye salmon going to be protected at last? PAGE 30

Exclusive Daiwa interview

Stan Miyasaka, the Head of Daiwa’s European companies, tells Mel Bagnall of his optimism for the industry’s future, including the role retailers will continue to play in the company’s sales mix. PAGE 34

Fuji shakes up the guides market

Maybe it has been shaken by its rivals’ innovations; maybe it was biding its time. But, no matter, Japan’s Fuji is back with a rod guide that it says will revolutionise the sector. How will the other players react to Torzite? PAGE 10

2014BAIT SPECIALISSUE

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WORLDNEWS

We have condensed the biggest stories in the global angling trade into the next five pages. You can access full details by subscribing to Communiqué Online, visiting angling-international.com or by using the links on this page. Award

Letter from the editor

Western Filament recognise Sales Rep Group of the Year

ngling International has more than just a new look this month. The changes in the service we are now providing the ﬁshing tackle industry reaches further than a mere makeover. The whole package has changed as we move with the times and take advantage of the mediums of communication to provide our readers and advertisers with the best possible service. Our news coverage has gone live with the introduction of Communiqué Online – a unique to the industry global news service that provides fortnightly updates of what’s happening around the globe and delivered straight to your favourite device.

MORE NEWS, MORE OFTEN

No longer will you have to wait a month before you get a round-up of the breaking news that is shaping the industry – Communiqué Online gives it to you almost as soon as it happens and in the depth you have come to expect from Angling International. Our ‘first with the news’ promise has just been gold plated! The magazine will still be at the forefront when it comes to news analysis and includes a round-up of stories that have appeared in Communiqué Online. You can always access the full version of every story on our website via the link below each report on the pages here. To make sure that you receive Communiqué Online, you can register at enquiries@angling-international.com, leaving your name, company, country and business type. The introduction of Communiqué Online has also given us an opportunity to rethink the design and content of the magazine to meet demand from our readers for more in-depth analysis of the issues affecting the industry today. In this month’s issue we take an in-depth look at the Somerset Fly Show – an event that is described as a barometer for the year ahead. Both retailers and manufacturers give us their views and deliver an optimistic verdict for the months ahead. There is also a special report on the latest developments in the campaign to save the world’s most precious sockeye salmon runs and how the fishing tackle industry played a crucial role in bringing the fight to the cusp of victory. Our popular ‘Specials’ are bigger and better than ever. This month we focus on the state of bait sector with a comprehensive 15-page insight into the sector and a round-up of the hot products making the news. It all adds up to perfect package for making your business stronger – I am sure you’ll love it! ANTHONY HAWKSWELL, Editor anthony@angling-international.com 4

World economy

WHAT’S IT WORTH?

$3.67 bn

Sport ﬁshing in Texas has an estimated value of $3.67 billion. According to research company Southwick Associates, in 2011 more than 1.6 million adults ﬁshed in the Lone Star state, spending $2.1 billion in retail sales, generating $1.1 billion in salaries and supporting more than 29,000 jobs.

Western Filament has named Banks Inc. as its Sales Rep Group of the Year for 2013. Ted Thibault, National Sales Manager for TUF-Line, the premium-braided ﬁshing line manufacturer, is pictured below presenting the award to Trip Banks, Principal at Banks Inc. “We are extremely proud of the growth Banks Inc. achieved in 2013 and look forward to continued success,” said Thibault. “Not only did they grow our existing business, they excelled in the introduction and placement of our new products.” bit.ly/Mxrfz7

86,250

86,250 visitors ﬁshed in Panama, spending $97 million on charter boats, fuel, lodging, meals and other expenses related to their visit in 2011.

$56.4m

Nova Scotia anglers spent a total of $56.4 million directly on their sport in 2010 with an average spend of $977 per angler, according to the latest survey by the Inland Fisheries Division of Nova Scotia Department of Fisheries and Aquaculture.

$2bn

Retail sales of new boats and outboard engines in Canada in 2013 totalled $2 billion, a 2% decrease on the previous year, reports the National Marine Manufacturers Association (NMMA).

338,526

Fishing remains the number one (63%) boating activity in the US. In 2013 the NMMA reports recreational boating was a $35 billion industry and responsible for 338,526 jobs.

angling-international.com March 2014

USA News

PRADCO opens distribution centre and corporate offices PRADCO Outdoor Brands, the world’s largest manufacturer of fishing and hunting products, has announced the opening of a new distribution centre (pictured below) and corporate office in Alabama. A new 263,000 sqft warehouse facility will open in May in Calera, Alabama, and will be responsible for the distribution of all PRADCO Outdoor brands, including all 21 in its fishing portfolio. In addition to the consolidation of distribution, the group has revealed plans to move to a new corporate office in Birmingham, Alabama, where the senior leadership team will be joined by brand managers, marketing managers and support staff.

E-NEWS NOW MAILED AROUND THE WORLD EVERY 2 WEEKS

World News

Western apparel brands and retailers have increased their inspections of factories in Asia Western apparel brands and retailers have increased their inspections of factories in Asia by 61% following the collapse of a building in Bangladesh last year, which killed 1,129 garment workers. Audits were up 49% in Bangladesh, 58% in China and 112% in India according to AsiaInspection’s 2013 Q4 Barometer report. The Hong Kong-based company provides product inspection, factory audit and laboratory testing services to more than 3,000 clients worldwide. The figures also appear to validate reports that many brands have started to look for alternatives to Bangladesh following the disaster. Bangladesh is the largest exporter of apparel in volume after China. The figures also reflect concern over social issues such as strikes and riots, which erupted throughout the year in factories across India, Bangladesh, Cambodia and Myanmar with workers demanding higher wages. In Bangladesh the minimum wage is half that of China.

USA News

Castaway Rods unveils major relaunch to accelerate sales Castaway Rods has announced a major relaunch as part of its strategy to accelerate sales and re-establish itself as one of America’s premier rod brands. The Texas company appointed a new President, Michael McDevitt, in January and has just released a 2014 product line-up based on a new blank it believes will take the market by storm. CastAway, which was acquired by Fish-N-Hunt Outdoor (FNH) two years ago, has also invested in social media to create nationwide awareness of its new products. bit.ly/1b4t53C

Fly ﬁshing

Tom Sadler named the new Vice Chairman of AFFTA The American Fly Fishing Trade Association (AFFTA) has announced three major appointments, including a new Vice Chairman. Executive Director of the Outdoor Writers Association (OWAA), Tom Sadler (left), has taken over from David Heller as Vice Chairman of the association, while Michael White and Ben Kurtz have joined the Board of Directors. Heller, Vice President of Sales & Marketing at R.L. Winston, has moved into an advisory role with AFFTA. bit.ly/1by4wJc

March 2014 angling-international.com

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WORLDNEWS Obituary

E-NEWS NOW MAILED AROUND THE WORLD EVERY 2 WEEKS

Rod building legend dies Ken Whiting, one of North America’s bestknown and innovative rod designers –and eight-time ICAST award winner – has died at the age of 72. He made his first rod for Lamiglas before developing the Sirrus rod. After a trademark dispute with Shakespeare, he renamed the brand and became founder and president of Airrus Rods. In 2007 he designed and developed the Carrot Stix, the first rod branded by colour, and was later a consultant for Duckett Fishing and Pure Fishing. In 2011 he returned to Airrus to develop the first rod to use buckypaper in the construction of the blank. bit.ly/1bcz0AR

Pro News

New launch

Rapala VMC signs pros

Measom Freer makes new cap range available

In the run-up to the 2014 Bassmaster Classic, two of last year’s most successful anglers have joined the pro staff of two of fishing’s most iconic brands. 2013 Bassmaster Classic runner-up Brandon Palaniuk has joined VMC’s pro staff. A long-time friend of the Rapala brands family, Palaniuk is no stranger to the line-up of VMC hooks. Forrest Wood Cup Champion, Randall Tharp, has signed on with both VMC and Trigger X pro staffs, equipping him with a hook-soft bait combo. Tharp will use VMC’s Heavy Cover Flipping Hook and the Trigger X Goo Bug at the Bassmaster Classic (Feb 21-23).

Measom Freer’s brand new luer cap range is now available to anglers in the UK. Made from polypropylene, they fit any of the company’s 18mm R4 neck-sized bottles from 15ml to 100ml and provide safe and leak-free dispensing for fishermen. Measom Freer stocks a wide range of bottles to fit these caps, including round, square, oval and coloured. Screen printing in one or several colours is also available to complete the look. bit.ly/1e5KBS7

USA News

Duel sues Bass Pro Shops over ‘infringements’ A Japanese lure company is suing Bass Pro Shops Outdoor World for what it describes as patent and trademark infringements. The suit, ﬁled by the Duel Company in a federal court in Miami, Florida, accuses the giant Cincinnati-based chain of infringing a patent covering one of its lures. The company claims that among the infringing products are Bass Pro’s Oﬀshore Angler Island Popper Series and that Bass Pro’s use of ‘Rattlin Vibe’ in connection with its products infringes its US trademark registrations for Rattl’n and Rattl’n Vibe. bit.ly/1dNL8I2

World News

Aku Valta to head up Rapala VMC Singapore Rapala VMC Corporation has formed a new company, Rapala VMC Singapore, to run its new production facility in Batam. Aku Valta, previously head of Rapala’s business in Australia, has been appointed MD of the new operation, with responsibility for marketing, sales and product development. Rapala VMC Corporation has been setting up the Batam business for the past two years and it is now ready to handle all of its soft plastic and metal lure production. 6

angling-international.com March 2014

Financial

Rapala VMC and Shimano experience differing year-end fortunes Fluctuations in exchange rates and pressure on the financial situation of retailers has been blamed for a fourth quarter decrease in sales at Rapala VMC Corporation. That is in contrast to an uplift in sales for the year ended December 31st 2013 at Shimano. Rapala has reported a 7% decline in net sales to €63.3 million compared to the previous period last year. It added that full year sales were slightly down from last year’s level at €286.6 million (€290.7 million). Fishing tackle sales at Shimano for the year rose 13.1% to 53.4 billion yen as it reported an overall increase in sales from its bicycle and fishing tackle businesses of 10.7% to 271,031 billion yen compared to the previous year. The company reported that after a tough start to the year in Japan, it saw signs of a visible recovery in fishing tackle sales.

Environment

7th US state bans felt-soled waders South Dakota has become the latest North American state to ban felt-soled waders and wading boots following in the footsteps of Idaho, Maine, Montana, New Mexico, New York City and Oregon. With a further six states considering a ban, the situation is increasingly serious for manufacturers making signiﬁcant revenue from felt-soled footwear. While felt is widely regarded as providing the best grip, its use has come under criticism for its propensity to transfer disease from one water to another. The debate has rumbled on in the media, on ﬁshing blogs and online networks since the move to outlaw felt began in 2009. bit.ly/1by6yt4

South Africa

SACRAA aims to raise fishing profile South Africa’s recreational ﬁshing industry has hired a consultant to help it engage with the country’s Government in a bid to give it a voice at the highest level. The South Africa Consolidated Recreational Angling Association (SACRAA), which is bankrolled by the country’s ﬁshing tackle trade association, has employed a well respected scientist from Gleneagles Environmental Consultants to advise on the best way to interact with government and other agencies. bit.ly/1mXmFpo

Appointment

Savage Gear agent signs up Ari Paataja Savage Gear’s Finnish agent, OPM, has signed up the country’s top ﬁshing guide and freelance journalist, Ari Paataja. One of the most famous names in angling within his country, Paataja has written articles for well-respected ﬁshing magazines for more than 20 years and hosted many television programmes. His main responsibility will be promoting the Savage Gear and Okuma brands in Finland. The company adds that he will also be a key asset in product testing and development. bit.ly/1eB6KMI

Left: Ari Paataja shakes on his new deal with Savage Gear.

March 2014 angling-international.com

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WORLDNEWS

Mel Bagnall, Consultant Editor Mel’s experience in the angling industry includes ﬁve years as our senior editor, guiding the magazine from its very ﬁrst issue. Now, as Consultant Editor, he contributes special reports on the industry and insight into the leading news developments of the day.

World News

Warsaw confirmed as 2015 venue for EFTTEX EFTTEX will return to the Polish capital of Warsaw from June 11th to 13th next year. The show will be the second in its new format – taking place from Thursday to Saturday instead of Friday to Sunday – and will be held at the Expo XXI, Warsaw Exhibition Centre, the same venue that hosted the event the last time EFTTEX visited the city in 2005. Warsaw was chosen from a shortlist that included Birmingham (UK), Budapest (Hungary), Berlin (Germany), Nuremberg (Germany) and Amsterdam (Netherlands). A decade ago Poland had just joined the EU and proved a popular choice, attracting 251 international exhibitors and 1,467 visitors. Janet Doyle, EFTTA General Manager, said: “Back in 2005 we had comments on the quality of visitors and the venue and we have no doubt that this will be the case for 2015.” bit.ly/N7vwdN

Product launch

New eyewear makes waves Eight new styles have made their debut in the Flying Fisherman® Eyewear collection, and one – the Morocco – is already making waves in pre-showings. The striking wrap-style combines the latest design trends and performance, with extra tough, TR90 frames that wrap around for optimum coverage, and comfort-grip, vented nose pads for a non-slip fit. They are lightweight in a medium to large fit for both men and women looking for quality eye protection on or off the water.

Tournament

American Tackle staffer crowned regional bass champion

Financial

‘Harsh’ weather takes its toll at Johnson Outdoors

American Tackle’s bass fishing expert, Hunter McKamey, is just champion. The company employee is the new 2014 Cahartt College Southern B.A.S.S. Regional Champion. Fishing for the University of Central Florida team with his partner, Kyle Oliver, the duo took the title following a two-day event on Lake Okeechobee, Florida. “It definitely came as a shock to us – we knew we had a great shot at making the top 18 cut and moving onto the Nationals, but did not expect to win the entire event,” said McKamey (pictured right with Oliver). The pair will now fish the National Championship, which will be held in the summer.

The early onset of harsh weather conditions in the USA has taken its toll on the first quarter fortunes of Johnson Outdoors with the company reporting a net loss of US$2.2 million. It saw its sales fall by 9.4% to US$79.1million for the three months ended December 27th, 2013. “The outdoor recreational industry is heavily influenced by the weather. Last year, the first quarter benefited from unusually early new product shipments, particularly in marine electronics,” said Helen Johnson-Leipold, Chairman and CEO. bit.ly/1kggiAB

Europe

Sensas takeover could signal more acquisitions French bait company Sensas, which acquired its Czech Republic distributor Rybolov last month, has not ruled out the possibility of similar moves in the future. Rybolov will now distribute Sensas brands exclusively in the Czech Republic and Slovakia. bit.ly/1nWn3HU 8

Anthony Hawkswell, Editor Appointed Editor in January 2013, Anthony’s background in news publications and indepth reporting enhances the magazine’s reputation for leading the way in providing the best news service in angling.

angling-international.com March 2014

Lucie Henton, International Sales Director Based in Prague, Lucie is the sales contact for all our commercial customers in Europe and Asia. Delivering advertising solutions she is a familiar face at EFTTEX and China Fish. Call her to discuss your advertising needs. Stuart Pavlik, US National Sales Manager Stuart is based in Florida where he manages the accounts of our US and Canadian clients. An avid ﬁsherman with advertising experience gained at Florida Sportsman, Stuart has a strong understanding of worldwide ﬁshing from his tenure at IGFA and from extensive travel. Rob Carter, Editorial Director Rob formed Top Corner in 2005 and launched Angling International three years later. His responsibilities include managing the sales and editorial teams and growing the A.I. brand by introducing new services for customers worldwide. Keely Docherty-Lee, Production Director Co-founder and co-director of the business, Keely manages the design team that produces Angling International each month, the international websites, monthly emails, and the design and catalogue design service. Angling International magazine is published by Top Corner Editorial and Design Ltd., 4 Milnyard Sq, Orton Southgate, Peterborough, Cambs, UK, PE2 6GX.

To advertise:

International Sales Director: Lucie Henton; lucie@angling-international.com; Tel. +420 607110712; Skype. lpetrickova U.S. National Sales Manager: Stuart Pavlik; stuartpavlik@aol.com; Tel. 561-627-2520 direct; Skype. stuart.pavlik

For editorial:

Editor: Anthony Hawkswell; anthony@angling-international.com Tel: +44 1733 392 977 Consultant editor: Mel Bagnall; mel@angling-international.com Editorial director: Rob Carter; rob@topcornered.co.uk Production director: Keely Docherty-Lee; keely@topcornered.co.uk Subscriptions: enquiries@angling-international.com ● No part of this magazine may be reproduced without the permission of the publisher. The magazine assumes no responsibility for the safety of contributions, although all reasonable care will be taken.

Members of:

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TORZITEISHERESOHOW WILLITSRIVALSREACT? ALPS ROD ALP COMPONENTS COMPO COM

AMERICAN TACKLE

Current priorities: Working with more high-class rod manufacturers and signing up new distribution partners from eastern Europe and Russia.

Current priorities: To have drawings of the next generation of MicroWave, boat and Micro guides and tops ready for prototyping and tooling. 2014 standout product: The MicroWave Guide System. Says Joe Meehan: “After one year, it is our third biggest seller and it should be number one by the year’s end.”

2014 standout product: The new single-foot roller guide concept for big game ﬁshing, from 20lb to 25lb class and, new for this year, 10lb to 50lb class. As blank technology continues to advance, the single-foot system is said to provide better balance, performance and power.

SEA GUIDE wner Lily ily Me Meng: “We p Current priorities: Says owne owner plan to open sales oﬃces worldwide so that w we can better meet the needs of speciﬁc territories and regions. We will be at all this year’s major trade shows in China, plus EFTTEX and ICAST, and we plan to establish distribution centres in the US and Europe.” 2014 standout product: The new XDM guide series and XO guides for spinning and baitcasting rods. They are part of a range of new Sea Guide products being launched this year.

ew in the ﬁshing tackle industry know the word Torzite. But all that is about to change. Fuji, the manufacturer of what many regard as the world’s best rod guides, believes that this ‘breakthrough’ material will take their products to a whole new level. The Japanese company says Torzite represents the single biggest advance in guide construction since it introduced the SIC ring 32 years ago. But Fuji is not the only manufacturer to make waves in the guides sector. It was two years ago that American Tackle claimed to have changed guides forever

with its MicroWave Guide System. And judging by the industry’s response, the US company could well be right. The revolutionary system – incorporating a never-before-seen double guide at the beginning of the train – has captivated audiences at trade shows around the world, winning top awards at both ICAST and EFTTEX. Leading rod brands have been quick to adopt the new guides. While American Tackle has focused on improved line control and increased casting distances, the creative minds at Fuji have, they believe, made a quantum leap in materials. Torzite is a ceramic compound much thinner than SIC but which Fuji insists

angling-international.com March 2014

matches its predecessor’s strength and toughness, outperforming SIC in just about every category. Fuji adds that the material is a remarkable 15% lighter by ring. By allowing rod builders to downsize guides, a weight reduction of 40% can be achieved. These astonishing statistics are further complemented by the fact that Torzite’s resilient qualities allow for slimmer ring linings, resulting in an enlarged inner diameter that is 15% larger than SIC. “Torzite is a revolutionary material. Only Fuji, with 50 years of guide manufacturing history, could achieve

this,” says the company’s Kenny Yamamoyo. “SIC has been the best guide material in the industry since 1981, but Torzite is much superior.” Torzite’s oval cross section, as opposed to the round profile commonly found in guides, combined with a mirrorlike finish, reduces friction to one fifth that of SIC, adds Fuji. “We have been trying to make a guide lining in this shape for a long time, but we could not do it with SIC because of the limitations of that material,” explained Yamamoyo. “Torzite’s radius and slow curve is the best shape to prolong the life of fishing line.”

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PUREFISHINGSETSOUT ITSPLANSFORRUSSIA

With a huge prize at stake, the world’s biggest fishing tackle company has renewed its focus on Russia by following up a key appointment with a dynamic new sales strategy.

orld tackle giant, Pure Fishing, is beginning to make strides in what has been described as the fastest growing angling market on the planet. The company has highlighted Russia as its top priority for sales growth and earlier this year lured Vitaly Pchelnikov from his own company, Extreme Fishing, to head up its operations as Business Development Manager. In an exclusive interview with Angling International, Pchelnikov, has outlined the group’s progress so far and its plans for the future. “One of the main changes has been adding to our existing distribution network with the appointment of new partners for each brand. We will be encouraging competition between our companies and that will mean – for example – that line companies Spiderwire and FireLine will not be in the hands of one distributor.” Pchelnikov added that some of Pure Fishing’s top names, like Berkley and Abu Garcia, have established coverage across Russia, but there was a need for distributors for other brands in the group’s portfolio. “We are looking for presence in regions where we are not strong, including Siberia and the far east, but we will only consider an appointment if it can give us a new area and new coverage. We will also protect our existing partners.” He added that Pure Fishing is also looking for partners to operate in neighbouring countries, including Belarus and Kazakhstan. As well as working on its

distribution network, Pchelnikov revealed that Pure Fishing will begin to deal directly with Russia’s major retail chains, including two of its biggest, Apico and JJ Groupe, in 2014. Developing products specially to suit the needs of the Russian marketplace is also a priority and Pchlenikov said: “We are going to launch Fenwick with a completely new range of rods. Step by step, Pure Fishing will be introducing local products from all its brands in all price categories. We will also be embarking on an aggressive advertisement campaign, targeting all the main Russian consumer ﬁshing magazines and working alongside pro anglers.” He added that Pure Fishing will also have a booth at the popular Hunting & Fishing Show in Moscow this year.

“WE ARE GOING TO LAUNCH FENWICK WITH A COMPLETELY NEW RANGE OF RODS. STEP BY STEP, WE WILL BE INTRODUCING LOCAL PRODUCTS FROM ALL OUR BRANDS.”

Right: Vitaly Pchelnikov (centre) is welcomed to the Pure Fishing fold at EFTTEX last year by the group’s Business Development Manager, Jacques Prallet (left) and former International Group President, Alistair Thorburn.

The Russian market Population: 143,675,134 Estimated no of anglers: 16-20 million Most popular species: Pike, perch and zander Most popular type of ﬁshing: spinning Most famous ﬁsherman: Russian President, Vladimir Putin (pictured right) 12

angling-international.com March 2014

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MYSTRATEGY:CORAX

The new MD of Shimano Europe Fishing Holding, Cor Ax, says reacting quickly to new trends in angling is paramount in the year ahead, and digital marketing holds the key.

Challenge

World view

AX: The biggest challenge for the year ahead is keeping up with the speed of market change. Shimano is a fast moving company, but the speed of change is increasing so we have to adapt. The changes in the market means that we have to focus on improved marketing and customer service as we seek to strengthen the Shimano brand. The economic situation, which has been challenging for the last ﬁve years, is also a concern.

AX: Of course, the company has suﬀered, but it has not been so much in loss of sales, but having to work harder for the same amount of sales. Customers are more demanding than ever before.

THE FAST PACE OF CHANGE

Strategy

SPREADING THE BRAND MESSAGE AX: The key issue for 2014 is marketing and introducing a more European approach to promoting ourselves and further utilising the strengths that we have as a leading brand in the ﬁshing tackle industry. For example, we will put more emphasis on digital marketing than ever before.

Implementation

SHIMANO ONLINE AX: Digital marketing is becoming the way to communicate with end consumers and an ideal platform for us to quickly react to changes and trends. For us it is an extension of the print media and completes the total spectrum of contact with our end users. We will set up uniﬁed Facebook pages throughout Europe to allow anglers to enjoy the Shimano experience. We will also be developing apps to make our brand more visible.

Cor Ax: career • Position: Managing Director, Shimano Europe Fishing Holding • Nationality: Dutch • Family: Married with three daughters • CV: Worked in the paper and timber industry with a number of companies, including StoraEnso. Also employed in the window decoration and house refurbishment trades. Joined Shimano last year as International Sales Director. • Interests & hobbies: Reading and running • Best ﬁsh: 30kg yellow tuna in South Africa • Ambition at Shimano: To grow, together with our team, the turnover in Europe, making more people happy on the water by using Shimano ﬁshing tackle.

angling-international.com March 2014

SHIMANO AND THE EUROPEAN CRISIS

Recovery signs

2014 AND BEYOND AX: Our feeling is that the worst is over, although some countries will fare better than others. In all the main areas the signs of a recovery are visible and we believe that, with the salesforce we have, we can take advantage as each of the markets start to move.

Company developments

SHIMANO IN TURKEY AX: Our company in Turkey has been set up as a way of getting closer to our end user. Turkey is a growing market with exceptional fishing possibilities. We believe that with local staff and the strong Shimano brand we can give the end user the full benefits of the fishing tackle that we sell.

Market insight

MY FIRT MONTHS IN FISHING AX: When you come in from another trade you start by thinking that it is just another ﬁeld of business. But I am still surprised by the fact that the ﬁshing tackle industry is really special. It has its own game rules. Next to that, it is great to be involved with people who not only work in the industry, but love their job – be it in the shop at consumer level or within their own company.

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Bun Spice

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CASHFLOWSATUSAFLYSHOW

Somerset, New Jersey

New Jersey’s Somerset Show always draws big crowds of fly fishermen, but, this year, sales of new tackle and big ticket items were up sharply, suggesting the sector is heading for a strong upturn in 2014.

he Fly Fishing Show in Somerset, New Jersey, is described as the barometer of the sector in the USA. The show is the biggest in the series of the seven organised by Chuck Furimsky across North America and is said to indicate what retailers can expect during the 2014 season. The portents for the latest show in January did not look good with New York engulfed in some of its worst weather in living memory and dire warnings of more blizzard-like conditions to come. However, it took more than snow and temperatures plunging to below -10°C to dent the optimism of the region’s hardy fly fishermen. They arrived in their droves with cash in pocket – determined to make most of the ‘show specials’ and bargains that peppered the Garden Centre Convention Center. Tony Gehman (pictured left), President of Reading, Philadelphiabased TCO Fly Shop, rated this year’s Somerset Show as the ‘best show ever’ for the company. He said: ”It was not only exceptional in gross sales, but also gross margin. We sold more items at full retail than we have in the past which shows that customers are looking for new items – not just close-out gear. “We found people to be very excited and looking forward to getting out fishing. I talked to a friend of mine who said bookings at his travel company were significantly up. That statement was echoed by manufacturers and it all adds up to anther year of solid growth for the fly fishing industry. “The highlight of the show by far was the response to our women’s section which included new products from Simms and Patagonia. The response was amazing. We saw more women this year than we have previously and they made up about 15% of our total sales.” TCO Fly Shop had eight booths at Somerset, displaying over $150,000 of product – a far cry from its first appearance in 1995 when it had three booths. Michael Hogue (left), of Badger Creek Fly Tying, described the Somerset show as a big part of his company’s sales for the year. He added: “I am a retailer and the primary reason to attend is to sell items – and I sold lots of stuff. It was perhaps one of the best shows I have attended. “I think my sales were up about 10% this year. They were flat in 2013 and I think the reason for that was Hurricane Sandy. This year the crowds were larger and there were more customers who seemed willing to buy bigger ticket items.” Jake Jordan (above right), of Jake Jordan’s Fishing Adventures, Havelock, North Carolina, is an ever-present attendee of the 20-year-old show and rates the latest in the top three. “It is the best and biggest fly fishing show in the world,” Jake told Angling International. “It was great to see visitors buying new stuff – the industry is definitely an an up-swing.” Another Somerset Show veteran, Enrico Puglisi, President of the freshwater

angling-international.com March 2014

and saltwater flies and fly tying materials manufacturer of the Above: Retailer same name, said that the mood among anglers at the show Jake Jordan was uplifting. He explained: “All the visitors I spoke to were has been in high spirits and very motivated for the upcoming 2014 returning to Somerset for season. What impressed me was that many people were 20 years and making plans for fishing trips. I think the industry is looking can barely forward to a very healthy season.” remember a better show Puglisi (below) added that he was happy to see many than this year. younger visitors to the show. “It was a positive factor – especially kids involved in fly tying. Many came to my booth to find out how to be a better fly tyer. The highlight for me was to learn about Kids on the Fly. It is an organisation based in New Jersey which encourages a new generation of youngsters with a passion for fly tying. “Everyone in the industry should pay attention to the kids. They are the future.”

Reaction

SHOW ORGANISER CHUCK FURIMSKY ON... THE ATTENDANCE

“We came within a few hundred of our 10,000 goal and I feel we could have got even closer had it not been for the snow on Saturday. In previous years we had around 9,000 when the economy was slow. The show is ﬂy-only and when you consider that the sector represents only about 10% of the whole industry that is very impressive.”

SALES

“It was very encouraging to see sales reps, dealers and factory representatives in attendance and watch ﬁrst hand the thousands of customers buying their products like it was the week before Christmas and they had just started to shop. I spoke with exhibitors that enjoyed record sales and they have been

exclusive ﬂy ﬁshing theme. While walking the show I pass so many customers who want to thank me. That is a most gratifying feeling. It is a highlight to know that all the hard work is appreciated.”

THE FUTURE “It looks like the show

coming to Somerset since the beginning. Lodges and travel agents were also very busy taking bookings and that doesn’t count the ones that always follow up after the show once they check their work schedule and get that all-important OK from the treasurer of the household!”

VISITORS

“Our audience is very dedicated and supports our eﬀorts to retain an

energy will continue through the rest of our schedule. It certainly has been a positive and upbeat start to the year so far – I believe the industry is in for a great 2014. The only thing we can’t control is the weather, but ﬂy ﬁshermen are hardy souls and won’t miss our show when it comes to their area. The serious ones are those that buy and book and there is clearly plenty of those around this year.”

Exhibitors

Manufacturers’ view Above: Packed aisles and engaged visitors typiﬁed the three days of the show. “I spoke to lots of exhibitors that enjoyed record sales,” said show organiser Chuck Furimsky.

The feelgood factor permeating through the aisles at the Somerset Fly Fishing Show not only saw retailers rubbing their hands with glee

as their cash tills rang out, but manufacturers were also making the most of the new mood of optimism. Industry newcomer, 3-TAND, introduced itself to anglers and the trade at Chuck Furimsky’s ﬁrst two Fly Fishing Shows of 2014 and received a rapturous welcome from crowds of producthungry anglers. The company, whose reels are designed by

the legendary Robert Koelewyn, founder of the world famous ZeeBaaS and Van Staal brands, followed up its debut at Marlborough with an appearance at a freezing Somerset. Ron Poehailos, North American Distribution and Global Marketing, said: “The highlights of the last two weekends were the reactions and responses we received from the ﬁshermen,

Left: 3-TAND’s Ron Poehailos (left) and Captain John Jinishian at Somerset. “So many people stopped by our booth at the show.”

March 2014 angling-international.com

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Somerset, New Jersey

JOYFORUSAFLYTRADE

dealers, celebrities and other brands that stopped by our booth. “Somerset in particular was especially successful with so many people stopping by our booth, including a signiﬁcant number of dealers in search of exciting new products to add to their inventory.” Poehailos added that during the New Jersey show 3-TAND added many new dealers to its growing list, as well as a distributor from Italy to take on the company’s product range. He added: “It was not just in Somerset that we experienced the feelgood factor buzzing round the industry – our representative at the Western Canadian Fly Fishing Expo in Calgary reported that the atmosphere there was the same and in just six short weeks 3-TAND went from zero dealers in Canada to six.” RIO Products Marketing Manager, Simon Gawesworth (left), a veteran of 14

Somerset shows, said that the signs are positive for a successful 2014. “This is the second show I have attended this year and I have been struck by the very positive feedback I got from dealers with regards to their sales. “Almost everyone said that they had their best show turnover in many years – and more importantly – that consumers were buying high-end items, not just looking for bargains and blow-outs. “It is a very positive indicator for the future and it mirrors the ﬁrst few months of our ﬁnancial year – very encouraging indeed.” Gawesworth added that one of the highlights of the show was the feedback received from anglers to its new RIO Perception trout line that has been released for 2014. “Having so many consumers come onto our booth and say they had tried out the line and loved the new core technology was a huge bonus. I certainly have not had so much positive reaction from a new line launch in such a short time.” Michael Maury (top right), an owner of Seele Fly Rods, was buoyed by his company’s

angling-international.com March 2014

appearance at the Somerset Show and the uplifting mood of visitors. “It was a great show with a tremendous atmosphere. We were busy throughout – just what we were hoping for. We will be looking to get a larger booth next year. “Our goal at the show was to get the word out and let the world know that Seele Fly Rods has been born and we received a lot of interest from both consumers and shops. It was a great success.” Doug Cummings (right), President of Royal Wulff Products, told Angling International that there was a wave of optimism sweeping through the fly fishing industry. He said: “I am optimistic about our business in the coming year. Pre-season orders are up and consumer inquires about our products are on the increase as well. I think we are seeing pent-up demand for fishing tackle and fishermen are spending money again. “After the show my dealers told me that people were spending more freely than in previous years and not as concerned with obtaining the best deal against getting what they really wanted.”

Delighted exhibitors: Michael Maury of Seele Fly Rods (above left with Mike McFarland) and (below) Doug Cummings.

EUROPEAN FISHING TACKLE TRADE EXHIBITION

BRUSSELS, BELGIUM 1 2 – 1 4 T H J U N E 2 014 EFTTA • Unit 2i • Berol House • 25 Ashley Road • London • N17 9LJ • UK • +44.20.8365.0405 • +44.20.8493.7220 • www.eftta.com For information please contact info@eftta.com

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Brussels EXPO • Place du Belgique 1 • BE – 1020 Brussels • www.brusselsexpo.be

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THEMONTHINNUMBERS

Figures, statistics, totals... big or small, what angling business could run without a handle on the numbers? To help you, these are some of the most significant for the month of March.

$100m

RELEASED IN THE FIRST WAVE OF FUNDING FOR GULF RESTORATION

PACIFIC PÊCHE HE SUPERSTO SUPERSTORES ORES IN FRANCE THAT WILL BE HAT WI ILL B E STOCKING BAIT-TECH BAITS... AIT-TECH HB AIITS...

A payout of $100m has been released in the ﬁrst wave of funding for Gulf restoration projects following the infamous Deepwater Horizon oilspill of 2010. The payouts are part of the Gulf Environmental Beneﬁt Fund, created in the settlement between the US Department of Justice and BP and Transocean to resolve criminal charges against both companies. bit.ly/1daCEe5

...following a new deal between the chain’s owners and the UK bait brand. The deal also means that Bait-Tech’s baits will be distributed in a further 200 retailers across France, which transforms the company’s reach in the country. According to Bait-Tech owner Peter Clapperton (right), the company is now ﬁnally in a position to compete with the giants of the French bait market.

NEW RETAILERS The rejuventated Cortland Line Company has opened accounts with 76 new retailers throughout the US since the Fall, reports its VP Sales & Marketing, Randi Swisher. He added: “Our new owners have also invested $3 million in all aspects of the business, including new machinery and packaging. These improvements were much needed and have made a positive eﬀect on the market.”

154

THE POSITION STOLK AND PORTER ARE AIMING FOR Rapala and Shimano have announced they will be teaming up to fish the very first World Predator Classic. Pro staffers Willem Stolk (above) and Jan Porter will be fishing under the Team Silver Machine banner at Hellevoetluis, south of Rotterdam, from June 20th to 22nd this year. bit.ly/1jIQlt7

angling-international.com March 2014

YEARS GOWS HAS TRADED The number of years that Gows – a gun and fishing tackle store in Dundee, Scotland – had been trading before it closed its doors for the final time in January. The tackle store opened in 1860 and was a fixture in the town, serving generations of country sports enthusiasts.

429

STORES OPERATED BY BIG 5 SPORTING GOODS The number of stores mainly in the 12 most westerly states of the US operated by Big 5 Sporting Goods. The El Segundo, California-based company has reported that its like-for-like sales were down 0.5% in the fourth and ﬁnal quarter of its ﬁnancial year. bit.ly/1fsw6fY

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BLOWFORFISHINGINEUROPE The influence of recreational fishing bodies within the European Union has been thrown into doubt following the rubberstamping of the Common Fisheries Policy (CFP). The industry’s representative in Brussels, Jan Kappel, says fishing areas will now come under threat.

ecreational fishing’s faint hopes of being recognised in the reformed Common Fisheries Policy (CFP) finally disappeared following the European Parliament’s approval of the controversial legislation just before Christmas. A hard-fought campaign to include angling in the CFP looked to have been rewarded a year ago, when an explicit requirement for the sector’s interests to be taken into account was written into proposed reforms. However, despite Parliament’s resounding vote in favour of the amendment, the relevant text was radically altered in a subsequent meeting of the Council. And despite clinging to hopes of a further amendment being tabled, the Parliament’s Plenary passed the reforms without further change. Now EFTTA’s lobbyist in Brussels, Jan Kappel, believes that angling may come under further pressure. “The mention of angling in the CFP has turned from positive to negative,” he told Angling International. The new policy now states that ‘recreational fisheries can have a significant impact on fish resources and member states should, therefore, ensure they are conducted in a manner that is compatible with the objectives of the CFP.’ “Not a single word is said about the multi-billion Euro socio-economic value and all the other benefits of recreational angling,” said Kappel. “Instead, the decision-makers have rubbed salt into the wound. “Aquaculture and small-scale commercial fisheries are the big winners. They are to be boosted in size and will see

substantial funding to make that happen. This means that Above: EFTTA’s recreational fishing has to expect and prepare for increased Jan Kappel pressure concerning access to fishing areas and fish stocks.” says more data is needed Although the next opportunity for angling to improve its if fishing is to recognition in the CFP will not be until 2017, Kappel insists claw back its that the industry must begin planning its strategy now. losses in 2017. “European angling suffers from a lack of socio-economic “We need a pan-European data,” he added. “We are doing something about that based study.” on the few national studies conducted in recent years. But what we really need is a pan-European study every fifth year, as in the USA and Canada.” European Fisheries Commissioner, Maria Damanaki (left), hailed the reforms, aimed at allowing fish stocks to recover from 2015, as an excellent outcome. The 28-nation bloc agreed changes to catch levels on the basis of scientific evidence and largely avoided the practice in previous years of setting quotas above recommended levels. The reforms also ban discards of certain species from 2015 with an obligation for all fish caught to be landed, subject to catch limits.

Timeline

HOW THE BATTLE WAS WON… AND LOST

JULY 2011 The Euro-

pean Commission outlines its proposals for the reform of the CFP. The absence of any mention of recreational ﬁshing is a body blow for the European Fishing Tacke Trade Association (EFTTA) and the European Anglers Alliance (EAA), who had been campaigning for its inclusion since the last CFP reform process more than ten years ago.

JULY 2012

EFTTA and the EAA demand a voice for recreational ﬁshing in the reforms. In a joint letter to the European Commission, the associations argue that the proposed reforms fail to recognise the economic contribution made by angling.

JAN 2013

EFTTA and the EAA are rewarded when a ‘breakthrough’ amendment giving positive recognition to angling is written into proposals.

FEB 2013

A historic vote by the European Parliament sees recreational ﬁshing incorporated into the proposed CFP text for the ﬁrst time. EFTTA and the EAA expect the Council to accept Parliament’s recommendation.

angling-international.com March 2014

JUNE 2013

Eﬀorts to include explicit and positive reference to angling in the reformed CFP look to have been dashed when the relevant text is signiﬁcantly changed.

JULY 2013

The proposed ﬁnal CFP text makes only a passing and negative mention of recreational ﬁshing. The EAA decries the European Council for turning its back on angling, warning that the reformed CFP will lead to the sport being ‘treated unfairly’.

OCT 2013

The last opportunity to change the text of the policy comes at the Parliament’s Plenary, but with member states keen to bring the new CFP into force by January 1st, no amendment is tabled.

DEC 2013

Reforms to the CFP, including the phasing in of the banning of discards from 2015, are passed into law. But the measures are criticised by campaigners for falling short of scientiﬁc recommendations on maximum sustainable yields. Questions also remain about how the discards policy will be implemented.

JAN 2014

EFTTA and the EAA pledge to continue ﬁghting for positive recognition for recreational ﬁshing in the next set of CFP reforms in 2017.

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FRANCECHANGES

The market in France was down by 5% in 2013, yet there are reasons to be optimistic. The smart companies are the ones identifying new trends.

hen it comes to fishing, France is undoubtedly something of a paradox – a fact perfectly illustrated by the recent Carrefour National Pêche et Loisirs at Clermont Ferrand. Despite dwindling numbers of anglers across the country, problems with access to fisheries, concerns over fish stocks and a government seemingly impervious to a sector worth more than 1 billion Euro at the last count (source: GIFAP), the show reported a record attendance. “It was a big surprise to see so many visitors,” admitted Xavier De Robert, Director General of Europêche, the retail co-operative that works alongside Centre France Evenements to produce the annual event. “We were amazed by the numbers and the good mix of ages and types of angler. The response to the show is good news for the new season.” The story is not an isolated one. Angling International has reported on numerous trade and consumer events that have eclipsed previous attendance figures, proving that despite the growth of online marketing, anglers still like to see and feel product. As Robert says: “Companies thinking of ways to communicate with their audiences should strongly consider including shows in their marketing plans.” While show attendances remain buoyant, broader statistics for fishing in France are less encouraging. According to a market trends survey commissioned each year by Groupement de l’Industrie Francaise d’Articles de Pêche

Sebastien Clee

General Manager, Societé Clee Saint-Jean-D’Illac, south-west France Distributor “To get an idea of the French market, you should know that Decathlon represents about 45% of the entire sector, other chain stores such as Paciﬁc Pêche, Cabesto, Europêche and Concept Pro have around 30%, and independent stores the remaining 25%.

(GIFAP), the French trade association, the market was down by 5% in 2013. “This decrease was the consequence of the bad weather and the economic crisis,” said GIFAP President Hugues Nello (left). The same report indicates that the numbers of fishermen had stabilised after a period of long-term decline. The industry consensus is that the recruitment of new people into the sport is proving especially difficult. Nello, who is also President of bait company Sensas, told Angling International that GIFAP’s promotional arm, Promopêche, is still ‘very active’ with Plan d’Eau, a scheme devised in 2007 to promote the country’s best fishing venues (http://plansdeaupromopeche.com). “It now has more than 120 members which are included in an annual brochure containing details of each venue,” said Nello. “And next month a smartphone application will be available to access the information.”

“THE DECREASE IN 2013 WAS THE CONSEQUENCE OF THE WEATHER AND THE ECONOMIC CRISIS.” Available market insight, taken alongside the emergence of different ﬁshing techniques and the way anglers source their information and products, makes it clear the French tackle trade is facing a changing landscape. Angling International spoke to a cross section of French tackle businesses to get their perspective.

I would describe the market as steady. Compared to other countries like Spain, Portugal and Italy, results are positive. Even so, banks are reluctant to issue loans and many players, mostly independent shops, are facing cash ﬂow problems. Sales could not have been expected to grow over the last two years. French anglers have been buying consumables such as hooks and lines, but sales of ‘investment’ goods such as rods, reels and

boats have been slower. Some sectors, like catfish, squid fishing and saltwater lures, have been growing constantly over the past few years. Two things are key to the market moving forward – being innovative and reacting to market needs.” Biggest challenge: Maintaing cash flow for tackle shops. Biggest opportunity: Reacting to market needs.

Franck Amiaud CEO, Amiaud St Martin des Noyers, western France Manufacturer “Over the last six years we have seen changes in the distribution policies of the leading companies. Those focused on rods and reels have introduced accessories, and those distributing baits are now distributing rods and lures. Everyone is offering a more complete range. Big companies or financial groups are now trying to buy smaller companies and the sale of products online has become much more important. One of the major difficulties for the domestic market is that everything can be imported cheaply from Asia. There is also the added risk that companies who have invested time and research into new products can see them imitated. Our own major advantage is that we offer niche products for demanding fishermen. For us, fishing is a passion, just as it is for the fisherman, and we offer a service to those looking for innovation and reliability. When you buy Amiaud products, you buy expertise and products that are made to last. Fishermen are now much more knowledgeable and spend a lot of time exchanging information online. They buy from a traditional shop if they want advice, or from the internet if they want maximum choice and information. Today’s fisherman is a specialist in the type of fishing that he practices. France offers a wide choice of fishing and still has many local tackle shops. Unfortunately it is having trouble getting out of the financial crisis. This is reflected in the shops, which are struggling to make money, and in the declining purchasing power of consumers. The market and the consumption of fishing tackle is still changing. But the French industry has largely stayed in tune with what is happening and can help change attitudes. Biggest challenge: A deflated economy. Biggest opportunity: Developing product strategies for specialist niches.

Usami is delighted to present Premium Quality Lures We are proud to produce lures using the best Japanese quality steel, plastics and paints for outstanding performance and striking ste OBM good looks. Plus the best quality Japanese and French hooks. & ODM Exceptionally high standards of quality control w EN INtErNatIONaL LtD Contact: Ms. Lydia lydia.usami@gmail.com www.usamilure.co.jp March 2014 angling-international.com

elcome

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FRANCECHANGES ...continued

Christophe Garcia South Europe Sales Director, Pure Fishing, Marignier, south-east France Manufacturer “We are seeing a decline in match fishing, but feeder fishing is growing. Predator fishing with lures and other techniques such as baitcasting are becoming more important. Both catfish and carp are popular, especially among the young. Modern techniques such as freshwater and saltwater fishing with lures also attract a lot of young anglers who take the ‘no kill’ approach. The trade is also changing. The Mondial Pêche group of 38 big stores has disappeared and Oxylane, the owner of Decathlon, has bought back the Cabesto and Terres&Eaux chains. In most cases, anglers are buying their equipment from specialised stores, like Decathlon or more and

more from websites. I think this is the year when France’s economy will move forward. Sales are good and we are optimistic we will leave the crisis behind us. The bad weather remains our worst enemy. If the weather allows it, then fishermen will keep consuming, even if they buy less. Other obstacles are the lack of fish in certain areas and the degree of technicality required to catch some species, which discourages new fishermen. There are also other opportunities, such as creating and developing waters with plenty of fish and introducing species such as black bass. Bluefin tuna are back close to the French coast, which is very good for big game fishing. Biggest challenge: Attracting new anglers. The weather. Biggest opportunity: Developing well-stocked fisheries.

angling-international.com March 2014

Philippe Guigo MD Rapala France (Ragot Division) Bourogne, north-eastern France Distributor “The market has been slowly evolving over the past few years, with specialised shops succeeding and most generic tackle shops struggling. Fishing is becoming more and more niche and specialist anglers want to visit shops where they know they will find what they want. The days of shop owners trying to sell everything are disappearing. The internet is also having an effect on how consumers behave. In past years at the Clermont Ferrand show people came to the booth asking about the latest rods and reels. This year they were asking for a specific product. Anglers are learning about tackle online and then going to a shop or show booth to try it out. Techniques are changing very fast and manufacturers are bringing incredible

product to market at a pace we have never seen before. So shops need to know they are stocking exactly the right things. There is, of course, a risk that consumers will buy online. But I believe a good tackle dealer who stocks the right products and is there to dispense local knowledge will always have a role. My guess is that less than 10% of business in France is currently done online. Europe tends to run at least ten years behind the US and internet sales there are still only 10-15%. France is lucky because it has lots of rivers and lakes and a long coastline. There is a wide range of species, from Bluefin tuna to carp to trout. My concern is that access to fishing is poor and some fish stocks are unsustainable. The Government needs to make it easier for consumers to understand where they can fish and easier for them to catch.” Biggest challenge: Staying ahead of the curve. Biggest opportunity: Getting ahead of the curve.

angling-international.com March 2014

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IFTDUPDATE

The countdown to the world’s premier fly fishing trade show continues with exciting news from two key exhibitors.

Fly rods

Mystic Fly Rods returns to IFTD with a plan to sign up Asian Pacific distributors

xpanding Mystic Fly Rods is returning to the IFTD Show after a three-year break and off the back of its ‘best-ever’ Somerset Fly Fishing Show. The Portland, Michigan-based company is looking to the Orlando event in July to reach out to dealers in the Mid-South West and to sign international distributors for the Asia Paciﬁc region. President Dennis Klein told Angling International that the company has adjusted its development cycle to align it with the timing of IFTD and will be introducing a line of full Spey rods and its expanded Inception series. ‘We are excited to attend and are very optimistic with the show being hosted in Orlando alongside ICAST. The increase in retailer trafﬁc should prove to be a bonus. “I also believe hosting the show in Orlando during July could prove to be good for us. Traditionally our Midwest sales are slow as the Rocky Mountains pick up momentum. With that in mind it is a great opportunity for dealers to take advantage and visit the show.” Klein added that 2014 will see the expanRight: Dennis Klein with wife Victoria at the Somerset Show in January. The show was Mystic’s ‘best ever’.

sion of its production facility. “We have secured the necessary factory to triple our current footprint. This will allow us to consolidate our two operations under one roof – at the moment we operate out of two locations 35 miles apart.” He also revealed that Mystic has recently picked up distributors in Europe, Canada, Chile and Argentina. Hurch FlyFishing, based in Salzburg, Austria, will be looking after sales in Europe, while Ogilvie Outﬁtting, of Qaulicum Beach, British Columbia, will be driving sales in Canada. The two South American countries will be covered by Chile Pescamosca.

Fly tying

Spirit River to unveil additions to UV2 range IFTD ever-present, Spirit River, will be introducing additions to its groundbreaking UV2 line-up at this year’s show in Orlando. The Roseburg, Oregon-based company says that these will include new UV2 egg beads. CEO Bill Black (below) adds they have received rave reviews from its pro-staff. He says: “From the reports I have got they are without doubt the best beads for flies or to peg on your line.” He adds that Spirit River would be promoting its line of UV2 products which boast a unique double dye process. Black says: “UV2 is amazing and many consumers at the recent Somerset Show talked about how well it worked. Fly tying expert Bob Clouser promotes it – he loves our new UV2 and feels that it can make all the difference in many situations.” Black says that he is relishing another IFTD Show. “We have never missed one and I remember the very first in Hershey, Pennsylvania – boy, was it small! Despite that, we had fun and showed that our fly fishing industry had a hope. “I view many people in the industry as friends and spending a little time with them is always a highlight.” Black has just returned from the Somerset Fly Fishing Show – an event he describes as a Mini Fly Tackle Dealer. He said: “I see a lot of our East Coast dealers and many other manufacturers which allows us to swap secrets. It is full of unique industry people who I have come to know and enjoy the company of.”

Word has a way of getting around among fishing professionals. July 16-18, 2014 Orlando, FL theflyfishingexpo.com

The largest ﬁﬁshing shing trade show in the world. For exhibit space information please contact: Ben Bulis 406-522-1556 • ben@affta.com March 2014 angling-international.com

ENVIRONMENT I N S I G H T > A N A LY S I S > T R A D E N E W S

BRISTOLBAY:FINAL REPORTPUBLISHED Bristol Bay, Alaska

angling-international.com March 2014

he long-running campaign waged to stop a potentially disastrous mining development in the world’s biggest and most productive red salmon runs may be reaching a successful conclusion. The North American Environmental Protection Agency (EPA) has published its final report which concludes that large-scale mining in the headwaters of the Bristol Bay watershed in Alaska would immediately cause the loss of 90 miles of salmon spawning waters and be potentially devastating to the bay’s irreplaceable salmon and trout populations. The Bristol Bay Watershed Assessment (BBWA) now paves the way for the EPA to invoke the Clean Water Act (CWA) to protect Bristol Bay from large-scale mining in the region, including the infamous Pebble Mine. After nearly three years of extensive scientific research based on the mining company’s own development scenarios for Pebble Mine – plus thousands of public comments and two peer reviews – the report establishes a clear scientific foundation for the EPA to protect Bristol Bay. “This final BBWA is the one important thing that we have been hoping for,” said long-time campaigner Scott Hed (left), Director of the Sportsman’s Alliance for Alaska. “We still need to convince the President and the EPA to act on the it, but we have got some serious momentum right now. “The EPA’s verdict is a major milestone. The BBWA itself does not carry the force of law, but we believe that it provides the EPA with what it needs to take positive action. It should encourage the President that this is something to build his conservation legacy upon. We will certainly be redoubling our efforts and lobbying the Obama administration to take action. “To date the President has not commentated on the EPA report, but he has acted in the past on issues affecting the environment and recently took some oil and gas projects off the agenda because of his conservation concerns. Bristol Bay is a national treasure that needs to be protected. It does not make sense to leave spawning areas at risk. “Obama’s administration has set a precedent on conservation issues, so that bodes well for the prospect of invoking the CWA.” In a bid to persuade the President to step in, the American Fly Fishing Trade Association (AFFTA) has sent a letter to Obama urging him to do ‘everything’ in his power to stop the mine and protect what it describes as ‘our nation’s most vibrant fishery’. Signed by Chairman of the Board, Tucker Ladd, and President and Chief Executive, Ben Bulis, on behalf of

AFFTA, the letter urges Obama to invoke the CWA and stop the mine in its tracks. Bulis (below) said: “AFFTA and many of our member companies have been engaged for many years in this campaign. While we appreciate the opportunity to have participated in the watershed assessment process, we believe that the time for action is now. The science is in and we strongly encourage the EPA to act on this opportunity to protect one of the planet’s most productive fisheries as well as all of the jobs and businesses in Alaska and far beyond that depend upon it. “Our letter to the President stated that case and we hope that he will do the right thing and prevent the mining project going ahead.” Hed believes that, if all goes well, a law could be on the statute books by the end of the summer. However the mining conglomerate behind the development, Northern Dynasty Minerals, which described the two previous Bristol Bay Watershed Assessments (BBWAs) as flawed, has not given up the battle and will not go away quietly. Its President and CEO, Ron Thiessen, said: “We look forward to defining a proposed development plan for Pebble and having it reviewed by federal and state regulatory agencies under the National Environmental Policy Act (NEPA) in the months and years ahead. “We have every expectation that the Environmental Impact Statement (EIS) process required by NEPA, to be administered by the US Army Corps of Engineers, will ultimately provide a much more rigorous, fair and transparent review of the science surrounding this important project.” That, however, would be an irrelevance if the EPA invoked the CWA.

March 2014 angling-international.com

ENVIRONMENT I N S I G H T > A N A LY S I S > T R A D E N E W S

BRISTOL BAY: THE REACTION OF THE FISHING INDUSTRY The global ﬁshing trade has been heralded for its overwhelming support and the important role it has played in getting the Bristol Bay campaign to the cusp of victory. Scott Hed, Director of the Sportsman’s Alliance for Alaska, applauded the work of trade organisations and hundreds of companies in galvanising anglers across the world to take part in the campaign to save one of the world’s most important ﬁsheries. “The trade has been our longest

Summary

THE REPORT’S FINDINGS The EPA’s assessment is based on mining scenarios submitted to the Securities and Exchange Commission by the Pebble Mine Partnership’s sole investor, Northern Dynasty Minerals. It examined the impacts that mining on the scale proposed would have on the Bristol Bay region and the 14,000 jobs it supports. The assessment found that the Pebble Mill Mine would: ■ Cause direct loss of up to 90 miles of salmon-spawning grounds ■ Increase acidity and metal concentrations in area waters which could degrade important salmon habitats ■ Directly impact salmon and trout in up to 35 miles of rivers and streams beyond the mine footprint and 51 miles within it as a result of copper leaching during standard operation ■ Generate millions of tonnes of waste produced by mining the Pebble deposit that would require treatment and storage forever

and major supporter. The work of organisations like the ASA, AFFTA and EFTTA and the hundreds of companies that include Orvis, Far Bank and Patagonia has been really crucial. “They have all lobbied and contributed through direct funding. Every time we have asked them to do something they have stepped up to the plate and done more. “This issue unites the complete spectrum of the sporting community. When catch and release anglers and makers of rods and reels work in concert with big game hunters and manufacturers, that’s a powerful set of interests – all in agreement that large-scale mining in the Bristol Bay watershed is simply the wrong idea in the wrong place. “The Obama administration has the rare opportunity to protect jobs, preserve vital ﬁshing and hunting habitats and conserve its conservation legacy by protecting Bristol Bay under the Clean Water Act. The science is clear – now is the time to act.” Travis Campbell, President & CEO, Far Bank Enterprises Our engagement around Bristol Bay grew into the largest single conservation initiative in the history of the company. Our conservation efforts come from the belief that we are a collection of resource-dependent businesses and as such we have a unique obligation to contribute back. Many of our employees are dedicated anglers and a lot of us have either ﬁshed or guided in the Bristol Bay region, so this became both a professional and a personal cause. The scale of the proposed mine

Spread of the world’s sockeye salmon Kamchatka Peninsula, Russia 6% Kodiak Island 6%

Kenai River / Cook Inlet 5% Skeena River, British Columbia 3%

Alaska Peninsula 6%

Copper River and Prince William Sound 3%

Fraser River, British Columbia 11%

Other British Columbia 2% Other Russia 2% SE Alaska 2% Other 3%

Other Bristol Bay 26%

Bristol Bay’s Kvichak and Nushagak River Systems 25%

Sources: Nature Conservancy; Ruggerone et al. 2010. Abundance of adult hatchery and wild salmon by region of the North Paciﬁc. Univ. of Washington, School of Aquatic and Fishery Sciences, Report SAFS-UW 1001, Seattle WA; Pinsky et al. 2009. Range-wide selection of catchments for Paciﬁc salmon conservation. Conservation Biology (23) 681-691.

and potential destruction were simply too large to ignore. Our involvement spanned all kinds of activities. We donated lots of money, our employees have written countless letters and we have filmed videos opposing the mile. Members of our leadership team have personally lobbied State and Federal officials and we have gone to many events – earlier this year I was with Senator Maria Cantwell to support the EPA’s final scientific assessment. It is critical that the industry is involved in issues like this because it involves the infrastructure on which our livelihoods depend. I also think our customers are becoming more interested in doing business with companies that are motivated by more than just profits. There has been an incredible coalition that has united to oppose this mine in Bristol Bay. Many companies in our industry – and many individuals – have contributed

untold dollars as part of this effort and we are proud to stand with them. Bill Klyn, Marketing Manager, Patagonia It has been important for the industry to come together and speak with a common voice that the development of the mine is a very bad idea that would benefit very few and could forever negatively impact the many. Patagonia became involved when this issue first raised its ugly head. We supported Scott Hed and Trout Unlimited as they began to reach out. We hosted an industry party in Denver where they addressed the media, dealers and other companies. We also put them together with filmmaker, Travis Rummel, and sponsored the making of his film, Red Gold. And we continue to support Bristol Bay is a stunning wilderness and home to half of the world‘s sockeye salmon (see chart).

angling-international.com March 2014

them through the introduction to the Fly Fishing Film Tour, website, social media and grants. The company has donated product to their promotions, worked closely with them at consumer shows and lobbied Government agencies and NGOs. We see our involvement as positive as it has helped influence anglers, and importantly, non-anglers to support this. The broad support from people outside the industry was important in raising awareness about the negative impact this would have beyond fishing. Tom Rosenbauer, Marketing Director, Orvis Rod & Tackle The first minute Orvis heard about the situation at Bristol Bay, the company signed up to the campaign. Our owners, the Perkins family, have always supported environmental issues, but have steered clear of getting involved in politics. However, this was one issue that they felt had to be confronted and they got behind it 100%. We have devoted a lot of catalogue, emails and web space to the campaign and used a lot of valuable marketing bulletins on it. The response from our customers has

been fantastic and has been 99% positive. A few reactionaries claimed we were being anti-mine, but we are not. We use materials from mining every day. Our customers have contributed $74,967 – and counting – to the campaign and Orvis has added a further $50,000. Gordon Robertson, Vice President, American Sportfishing Association The ASA first expressed concern and opposition to the proposals in 2008. We adopted a position against the mine in 2011. We have attended a number of key meetings with the US Environmental Protection Agency, written letters requesting it performs a watershed assessment and then use its powers under the Clean Water Act to withdraw the watershed from consideration of mining development. Many of our members have given their company name to letters and publicity material opposing the mine. We are pleased that the EPA has issued its findings that the mine project would do irreparable harm to the water and fishery resources in the area.

Other conservation battlegrounds Three regions across the world where the tackle industry has come together to campaign to safeguard the interests of recreational ﬁshing and ﬁsh stocks.

EUROPE

The region’s representative body, the European Fishing Tackle Trade Association (EFTTA) and the European Anglers Alliance (EAA) have been at the forefront of a campaign to highlight the dangers to ﬁsh caused by hydroelectric power plants. A commissioned, ‘The End of the River’ has been translated into four languages and had over 30,000 hits on YouTube.

RUSSIA

The Russian Salmon Fund, whose Chairman is EFTTA Board member Genardy Zharkov, is behind a campaign to save the country’s world-renowned salmon stocks through a sustained programme that establishes a network of protected areas in key hotspots across the region.

AUSTRALIA

Following unprecedented pressure from Australian Fishing Trade Association (AFTA) backed lobby groups, the country’s newly-elected government retreated from a plan to ban recreational fishing on nearly 500,000 sqm of marine waters. It has pledged that any decision to outlaw fishing would be based on scientific evidence rather than calls from environmental groups, including the prominent Pew Group.

March 2014 angling-international.com

BIG INTERVIEW I N S I G H T > A N A LY S I S > T R A D E N E W S

Daiwa’s global growth

Stan Miyasaka

DAIWA’SFOREVERMAN

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badly damaged and our sales force in Japan, as well as other countries, worked hard to cover the lost sales, so we managed to minimise the decrease in sales in 2011. “We believe the fishing tackle market is steadier than the country’s economy and other economic indexes. Nonetheless, the decreasing population of Japan is a serious concern to us, as is the declining number of young people coming into the sport. One of our biggest challenges is to communicate to young children and their parents that fishing is very valuable in a child’s education and understanding of nature. “We established the Daiwa Young Fishing Club over 35 years ago and it currently has more than 20,000 members, around 30% of which are girls. We are also encouraging more women to try fishing by developing tackle for women and beginners and we organise fishing tours for families and newcomers to fishing.”

But what of the global economy, the pressure from anti-fishing bodies, commercial over-fishing and political, cross-continental plans to reduce access? “The desire of people around the world to go fishing will always continue, despite the problems,” says Miyasaka. “The more pressures we have in daily life, the more desire we have for outdoor activities such as fishing to relax. “The people who are against recreational fishing must realise that anglers are amongst those who care most about the natural environment. They should be working with anglers to conserve the environment and fish stocks in a more mutually agreeable manner.”

DAIWA SEIKO CHOSE ITS 50th anniversary year,

2008, to rebrand itself as Globeride, a name chosen not just to encompass the company’s fishing, golf, cycling and tennis brands, but also to embody its commitment to the environment and to enriching the lives of those touched by its products. And while it has become de rigueur for tackle manufacturers to be ‘seen green’, Daiwa’s guiding philosophy and vision is evident in its actions and investments. Many of its clothing products sold in Japan and other countries are made from recyclable polyester. MARKET LEADER Both the materials and packaging used FOR in the manufacture of rigs is biodegradable and sinkers are virtually lead-free. YEARS The head office in Japan, along with other facilities like Daiwa Sports in the UK, are certified to the required environment management system and quality management system levels. These are audited internally by Daiwa and externally by independent assessors. All water at the company’s many factories is filtered and reused, while both the environment and employees are protected by the use of eco-friendly materials. All electric reels sold in Europe are disposed of under the European RoHS Directive. “We strongly respect and abide by the laws and regulations of all the countries where we manufacture and sell our products,” says Miyasaka. While preferring not to answer pointed questions about Daiwa’s current investment priorities, Miyasaka does concede that Europe and Russia are important to continued growth. “Carp, coarse and lure fishing are major disciplines, but our priorities vary, depending on the fishing styles in each country. As a global brand, we are looking at PRODUCED BY: every opportunity to create a ‘wow’ San Giorgio Piacentino (PC), Italy experience for anglers across the world.”

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angling-international.com March 2014

Daiwa’s first spinning reel rolled off the assembly line in 1955. Since then, the company has grown into one of the largest and most influential tackle companies in the world today. 1955 – the company, known as Matsui Plant, begins reel production, mainly for export. 1958 – Daiwa Seiko Inc. is established in Nakano-ku, Tokyo. 1960 – a new reel production plant begins operation. 1962 – Daiwa begins domestic reel sales and moves its HQ to current location in Tokyo. 1964 – a new rod factory goes into production. 1966 – the Daiwa Corporation is established in California to handle sales and distribution in the US. 1970 – new plants established in Hiroshima and Tochigi. Daiwa Seiko is listed on the Tokyo Stock Exchange. 1971 – Taiwan subsidiary established in Kaohsiung City (liquidated 2007). 1973 - Daiwa Whitehall Pty Ltd founded in Sydney (now Daiwa Australia). 1977 – Daiwa Sports rod factory and sales company established in the UK. 1984 – Daiwa France comes online. 1990 – Daiwa-Cormoran (Germany) is added to the growing list of subsidiaries. 1995 - Daiwa Seiko (Thailand) Co. Ltd. Is also founded in Bangkok. 2002 –Daiwa Taiwan is opened in Taichung. 2004 – Daiwa Hong Kong is established. 2005 –Daiwa Seiko Korea is opened in Seoul. Daiwa Vietnam is formed in Da Nang. Daiwa Sports Guanzhou is established in China. 2008 – Daiwa Seiko Inc. is rebranded as Globeride. The Daiwa brand is retained for the fishing business. 2010 – Daiwa Asia opens it doors in Hong Kong. 2012 – Daiwa Singapore is established. Daiwa Sports Finland begins selling directly into Finland. 2013 – As at March 31st last year, Daiwa had 22 subsidiaries, almost 4,500 employees and worldwide sales of 60bn JPY.

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March 2014 angling-international.com

BAIT SPECIAL I N S I G H T > A N A LY S I S > T R A D E N E W S

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angling-international.com March 2014

How are trends changing in the bait industry?

What does 2014 hold for your company?

PC: People’s habits, the way they shop and how they use their leisure time are all changing. Interestingly, in the bait business only a small proportion of people buy their bait online. The reason for that is the low cost of bait, the high weight of bait and the cost of postage so it doesn’t look a good deal. And it’s often an impulse buy. If the weather looks you want to go ﬁshing so you go to the tackle shop. Carp ﬁshing has a strong following, but I am not sure the numbers are growing. It is without doubt a very interesting time.

PC: Since Bait-Tech’s launch in 2006 we have seen growth every year – even in 2012 and 2013. This year we expect further modest improvement. But we are not idle and have invested in new equipment to make us more efﬁcient and maintain consistent quality. Personally, I am excited about our prospects, especially the new products we are developing. In the last few years we have introduced some extraordinarily successful innovations, but I still think we can do better. You have to be an eternal optimist in the bait business – a bit like you do if you are an angler.

DH: The quality of ingredients has become a bigger priority as anglers become more aware of what goes into a bait because of concerns of lake owners who want to protect their fish. This is great news for us. On the flip side, anglers always want more value-for-money bait. We have also noticed a shift towards a tendency to use more natural baits – water snails, mussels and shrimps, for example – and we have been testing some interesting concepts over the last year to 18 months. CH: The increase in imitation baits is a trend – something we started many years ago with the launch of our original popup Sweetcorn. MN: Quality, availability and speed of shipment – nothing has changed over the last ten years. For sure, new products always capture the imagination, but if you do not introduce a new bait – as we didn’t this year – and explain that tests in 2013 showed them to be no better than what we currently have, out customers understand. However, I am open-minded and if there is a new product which I do not have that is performing well, I will look at introducing something – but much better! AP: The average angler is so gullible that the marketing companies can – and do – have a field day. Several companies have done exceptionally well out of producing and selling product that are not the best. I have never been fashionable and at 53 years of age, I am not going to change now. We have to rely on being good at what we do.

DH: Dynamite will be building on the success of 2013 and we also have exciting things happening in the USA. We will continue research in new innovative products and work on consolidating our premium core carp and match ranges. We will also further explore and develop other non-carp sectors. CH: It’s likely to be another tough one unless we are really lucky with the weather. There just aren’t the number of anglers out there that there were two or three years ago. Combine this with a lack of money in people’s pockets, a worrying lack of juniors coming into the sport and a World Cup this summer, and we are not expecting a bumper year. We will continue to increase our marketing campaign to maintain our place as the leading imitation bait company. We will also continue to develop new and innovative products and have several launches planned. MN: Developing our business with new members of our Exclusive Wholesalers team. I will be keeping an eye on our new website for carp anglers in Europe and keeping ﬁshermen involved in what is happening at Imperial Baits. The plan is to build up an IB EU community. For sure Facebook is quite a tool for that job, but not the only one. AP:We have just invested in machinery updates so it would be good to increase our order book and offer an even better service. The prospect look okay, but you only have to have one bad debt and things can change.

BEHRANGELSPORTGOES SOFTWITHIMPROVED TRENDEXARTIFICIALS

Left and right: The soft and juicy baits are available in maggots, worms, wasps and pellets.

Under its TRENDEX Artificials brand, German manufacturer cturer and wholesaler Behr Angelsport has introduced a range nge of artificial hook baits which it says look much more lifelike ike than previous versions. It says: “They are soft, look almost like real bait and float in the water – fooling fish to fall for them.” m.” There are many different types of baits available in the range, including maggots, casters, red worms, bloodworms, wasps, sweetcorn, salmon eggs and – new to the range – pellets in three different sizes. They also come in a variety of colours that range from om luminous to glo. The TRENDEX maggots, some of which are flavoured, can be used in combination with real hook baits and come in seven different colours. Behr adds that its Artificials range is used by most of Europe’s top competition anglers and the results speak for themselves – these are baits designed to catch fish in big numbers. All TRENDEX Artificials are packed in a re-sealable foil bag to keep them soft and juicy.

CONTACT Fax: +49 6203 923 874 Email: export@behrﬁshing.de Web: www.behrﬁshing.de

D.A.F.AL:IMITATORSHAVENEVER COMECLOSETOMATCHINGPESCAVIVA

Below: The classic cans of Pescaviva showing the full range of ﬂavoured and coloured corn.

It is more than 35 years since the now familiar cans of Pescaviva sweetcorn fishing bait first appeared on the shelves of retailers. At that time a canned bait was a revolutionary idea as canned products had no need for preservatives. From the very beginning, the Italian manufacturer, D.A.F.al., says that it strove to produce sweetcorn bait of the very highest quality and the fact that it is both a grower and canner was pivotal to the success of the brand. The company adds: “It is no accident that every grain of Pescaviva sweetcorn bait is solid, crispy and hookable – D.A.F.al. grows a special strain of sweetcorn specifically for fishing bait, which when harvested, contains a higher solids content than sweetcorn for human consumption.” D.A.F.al. uses high quality – food grade – glycerolbased colourings and flavourings because, unlike cheaper er alcohol-based products, they do not easily wash out of the he

bait when immersed in water. Glycerol is also PVA-friendly. “We have the latest canning technology which results in cans that are full of sweetcorn grains and contain a minimal amount of liquid – you only have to shake the can to hear this for yourself.” The Pescaviva product range includes 16 different ﬂavours and colours – even the yellow grains are dyed bright yellow. The addition of two canned hempseed products, made to the same exacting standards as sweetcorn, has been followed by white sweetcorn. This is a purely natural product which is specially grown for the ﬁshing market and has rapidly become a favourite in match angling circles. D.A.F.al. adds: “Over the past 35 years many competing companies have unsuccessfully tried to imitate Pescaviva – they did not even come co close!”

CONTACT Email: pescaviva@dafal.it Web: www.pescaviva.it March 2014 angling-international.com

BAIT SPECIAL I N S I G H T > A N A LY S I S > T R A D E N E W S

STOPPIONIIMPROVESON ADESIGNCLASSICWITH STRONGERMAGNUMBANDS The Italian manufacturer, Stoppioni, has increased the size of its Magnum elastic bait bands and made them more robust to cater for larger pellets. They come in two sizes – a smaller pack for baits from 18mm to 50mm and a larger pack for baits between 25mm to 70mm. Each pack contains 12 rubber bands. The Magnum bands join the company’s range which also includes a new 2.5 elastic bait band that has been designed specially for pellets, corn and maggots. An inserter included in each packet helps to ﬁt the bait inside the smaller bands. Each bag contains 24 bands, plus the inserter. CONTACT Tel: +39 055 873 9615 Email: stonfo@stonfo.com Web: www.stonfo.com

Taste of success!

www.topmix.hu 42

angling-international.com March 2014

DUTCHDRYMIXSPECIALISTSEEKING SHOPS INTHEUK,FRANCE&GERMANY A carp enthusiast with a passion for fresh bait mixes is looking to expand into Europe’s biggest bait markets just one year after launching his business. Dutch angler Johan van Ooijen has generated huge interest for his range of dry particle mixes in Holland and Belgium and is now looking to supply tackle shops directly in the UK, France and Germany. Johan says: “All-in Partikels can supply over 50 high-quality mixes at competitive prices, all bagged by hand and supplied in air-tight packaging to guarantee quality and freshness. “I started All-in Partikels because I was frustrated by ready-made mixes that were ruined by preservatives. Our ranges are based on my own mixes made from dry ingredients. They are fresher and available at a great price. “Our unique formulas work for all anglers and we make them available in 2kg bags, so if a customer wants to make his own mix, he doesn’t have to buy in bulk.” Adds Johan: “I test all the mixes myself and I have a great team of anglers to help me. We are young and ambitious and we’d love to sell our mixes in large quantities in Europe, but we will never compromise on quality.”

Left: The Full Monty mix is among the company’s best sellers. Above: Another result on All-in mixes.

CONTACT Tel: +31 6 29145664 Email: allinpartikels@gmail.com Web: www.allinpartikels.nl

TESTSPROVECCMOOREHASYET ANOTHERBOILIEIDEALFORBIGCARP

Right: The new Equinox boilies. Below: Just one of the big carp caught using the new range in Hungary.

CC Moore & Co Ltd is targeting big-fish anglers with its new Equinox boilie and believes it has another winning bait on its hands after it accounted for huge carp across three continents during 15 months of testing. CC Moore says that Equinox is made from only the finest quality ingredients and has already proved irresistible to specimen carp in the UK and across Europe. The secret, says the company, lies in its combination of soluble and insoluble ingredients from a variety of essential food groups. Equinox also contains spices, fruit extracts, yeasts and other natural ingredients to create an enticing ‘spiced-fruit’ scent which encourages fish to feed over and over again. Equinox was put on general sale at the beginning of February and joins an extensive range of over 300 products

supplied by CC Moore from its base in the English countryside. Owner Ian Moore says CC Moore’s commitment to quality even extends to having its bait facility inspected by the UK’s Ministry for farming and the environment. Says Ian: “It means our production processes are independently monitored, the source ingredients are checked and the storage facilities assessed to minimise cross-contamination. “Our customers can be assured our world-renowned baits are made to the highest standards.” CC Moore welcomes enquiries from retailers and distributors throughout Europe. CONTACT Tel: +44 1963 362234 Email: mail@ccmoore.net Web: www.ccmoore.com

March 2014 angling-international.com

BAIT SPECIAL I N S I G H T > A N A LY S I S > T R A D E N E W S

JOHNPROCHNOW:SCIENCEIS GIVINGPUREFISHINGTHEEDGE

Pure Fishing’s Product Engineer John Prochnow: “All our baits have their own chemical footprint.”

ohn Prochnow is the man behind some of the world’s best selling baits. In his role as product engineer for Pure Fishing, Prochnow has been designing, developing and testing baits in the labs at Spirit Lake, Iowa for the past 27 years. Here the talk amongst the team is of chemicals and compounds, of chemo-receptors, pheromones and fish behaviours. “It’s the work that customers, both trade and consumer, never see,” says Prochnow, whose primary focus is on soft crankbaits and dough baits, where attractants and scents often hold the key to success or failure. “It’s the first and arguably most critical part of the process of getting a bait to market. If the science isn’t right then the marketers and sales people can’t do their jobs properly.” Pure Fishing draws on a number of different sources for new product ideas, including pro-staffers, field testers, guides, tournament anglers, trade customers and, of course, consumer demand – all of which help keep the company in touch with new trends and techniques. But the ‘neutron bombs’ – Prochnow’s term for those rare baits that take the market by storm – invariably have their origins in the minds of the ‘bait boffins’, Prochnow’s colleagues in the research and technology team whose job it is to explore new horizons in the field of bait development. These baits go beyond making a better mousetrap, they are a whole different kind of mousetrap, with some scoring as high as ten to one against the catch rates of products from other manufacturers. “They are the result of pure research, largely into scents and flavours, as opposed to changing a shape, adding a colour or introducing a new body to an existing range,” explains Prochnow. “They are baits that really move the needle when it comes to improving the experience for the angler.” While creativity and invention are at the heart of Prochnow’s operation, he is the first to concede that commercial opportunities are a big factor when it comes to deciding his department’s priorities. The trout bait market is a prime example. A little over

20 years ago the company had no presence in this lucrative sector. Today, thanks largely to laboratory experimentation, it has significant market share with baits developed specifically for trout fishing. However, it was the size of the target market in cash dollars which ultimately decided whether the efforts of Prochnow’s team even saw the light of day. “From conception to market can be a long process and one in which the buy-in of the sales and marketing teams

“SCENTS AND FLAVOURS ARE WHAT REALLY MOVE THE NEEDLE IN TERMS OF IMPROVING CATCHES – NOT NEW SHAPES OR COLOURS.” is vital for capital support,” emphasises Prochnow. Lab workers have also become a key weapon in Pure Fishing’s ﬁght against counterfeiting. “A large part of my role is to develop product formulas that cannot be reverseengineered,” reveals Prochnow. “This makes it very hard for would-be imitators to determine what makes a particular bait special. It is not necessarily about what chemicals have been used, but in what measure and combinations they have been used. Coca-Cola has been copied countless times, but no one has quite got the formula right. “Every bait has its own chemical ﬁngerprint, its own DNA. In some instances we will add things that don’t affect the bait’s performance but which muddy the waters and throw competitors off the trail.”

Today, the large majority of Pure Fishing’s bait sales come from North America. But it is a situation that Prochnow believes will change substantially over the next decade. “We see huge growth in some overseas markets, while emerging nations like China and Russia also represent considerable opportunities,” he says. “In time they will overtake our US sales.” Prochnow is also optimistic about the scope for further scientific advancements in the field of bait scent. “In recent years I have not see any quantum leaps in areas like sizes, colours and rattles. Everyone is pretty much doing the same thing with a slightly different twist to it. Our focus is very much on scents and flavours because that is chiefly where we believe we are the most effective.”

CONTACT Tel: +33 450 96 77 00 Web: www.eu.pureﬁshing.com 44

angling-international.com March 2014

Above: The ﬁnal products ready for sale. “We do the work that anglers never see,” says Prochnow.

BAIT SPECIAL I N S I G H T > A N A LY S I S > T R A D E N E W S

DYNAMITERELEASESITSWORLD CHAMPIONRED-AMOBOILIES The match-winning boilies and fluros from the World Carp Classic are now available to retailers, says Dynamite. The Red-Amo range of boilies caught fish all over Europe during testing, but really came to prominence when they were used as part of the baiting strategy of Lizette Beunders and Bianca Venema on Italy’s Lake Bolsena in September. Daryl Hodges, Dynamite’s Export Sales & Marketing Manager, said: “We have been inundated with requests from anglers and retailers ever since the WCC. The Red-Amo boilies are destined to be strong sellers this year, and the good news is that the wait is now over.” The Red-Amo boilies are based on Dynamite’s original Monster Tiger Nut, a sweet base mix packed with more than ten essential amino acids and real tiger nut milk. They also feature a unique fruit palatant for extra attraction and washed-out colour to help fool wary carp. Daryl added: “With the quality of the natural ingredients we knew we had something special, and field tests quickly confirmed this.”

Bianca and Lizette did their homework before the WCC and were convinced sweet baits would work on Lake Bolsena. The women powered to victory by combining RedAmo with some other sweet boilies from the existing Dynamite range. When things got tough they also had success using some of the new washed-out fluro range. The three new additions – Butyric-C, Secret Slammer and Sweet Tiger – are also now available on general sale. “The washed-out fluros have resulted in some great catches all across Europe, so we are definitely expecting them to make an impact,” added Daryl. “Lizette and Bianca had a lot of success with the Secret Slammer in particular, while Butyric-C has been catching very well over the last 12 months. All three are really clever additions to what is already a hugely popular fluro range. “Anglers should also look out for our catfish hook-bait dip – it’s something else. It really clings to all hook-baits and gives a long slow flavour release. Our big selling trout dough baits range has been extended with an extra new flavour – Aniseed Nymph. It performed brilliantly in tests and is a great addition.” For details of all the new baits, including classic Dynamite top sellers, see the New Dynamite 2014 catalogue, which is available online now.

CONTACT Email: web.eu@dynamitebaits.com Web: www.dynamitebaits.eu.com

IMPERIALBAITSTARGETSCOLDWATER ANGLERSWITHEXTRA-SOLUBLEBOILIES Imperial Baits says its Carptrack Cold Water Boilies are as soluble in the wintertime as standard boilies in the summer. Owner Max Nollert says they have been specifically developed for fishing in colder water, mostly from November to April, adding: “The water soluble ingredients have been multiplied considerably, making Carptrack Cold Water Boilies intensely attractive even when the water temperature is below 10°C. “Clients and team members who fished with them have had incredible winter catches without pre-feeding.” Nollert says the Cold Water Boilies are equally effective for short summer sessions and stalking because of their ability to dissolve even quicker in warmer water. They are made even more irresistible thanks to their special mix of powerful attractants including Carptrack protein concentrate, CT-Powder, CT-inP, CT-Squid-Livermeal, CT-GLM and the incredibly sweet Carptrack NHDC. Carptrack Cold Water Boilies are available as Monster’s Paradise Boilies, Explosiv Stickmix Boilies and Monster-Liver Boilies. There is also a Carptrack Cold Water Monster-Liver Boilie Mix. Imperial Baits can supply direct to UK, Benelux, France, Germany and Austria. To order, see below. For all other countries in Europe, please check the stockists list at www.imperial-fishing.eu

angling-international.com March 2014

CONTACT Tel: +49 6541 818500 Email: info@imperial-ﬁshing.com Web: www.imperial-ﬁshing.com

TOPMIXFUELSMETEORIC RISEWITHNEWBLENDS

Top Mix was established by Hungarian match angler József Papp in 2000 and has enjoyed a meteoric rise, becoming the country’s biggest bait factory within three years. That success has continued under the guidance of Papp – a former Hungarian ﬁshing champion and national team member – with the company turning over more than €1 million a year making groundbaits, hookbaits, ﬂavours and additives alongside rods, reels, luggage and accessories. Papp said: “With the help of our test

anglers, the company is constantly developing new products which we bring to market every year. “We also develop and manufacture groundbaits, hookbaits and flavours for other companies too and have partners in many countries across Europe.” Its groundbait range includes: ■ ECONOMIC – medium quality for carp, barbel and bream. ■ EXTRA – middle to high quality for carp, barbel, bream and roach. ■ WINNER – high quality groundbait for carp and bream, designed for match fishing conditions. ■ METHOD MIX – high quality mix from crushed pellets and other ingredients for feeder fishing. ■ CARP NUGGETS – new range for catching big carp. ■ PRO SERIES – described as the next and ‘best’ 2014 range which contains four groundbaits and two flavours. Recommended for feeder fishing.

Also new for 2014 is a new series of Super8 hook pellets (left) as well as a semi-buoyant Method Feeder.

CONTACT Tel: +36 74 463 667 Email: topmix@topmix.hu Web: www.topmix.hu

PELZERSETSSIGHTSONCARPERSINUSA FOLLOWINGGROWTHINEASTERNEUROPE The increase in the popularity of carp ﬁshing in eastern Europe is helping grow the sales of Pelzer Baits. The German brand has become one of the most proven bait ranges in Europe over the last 15 years and its reputation is fast spreading into Russia and neighbouring territories. Originally introduced by renowned carp angler Markus Pelzer, Pelzer Baits is now distributed by World Fishing Tackle (WFT), which has also developed a whole range of carp tackle under the Pelzer name. “Bait is a very big market for us and has the potential to be even bigger. We currently produce about 300 items in the range, which represent some 50% of the whole Pelzer brand in volume terms,” said WFT MD Christian Dibisch. “The reputation and trust that Pelzer has built up over the years makes the bait very easy to sell. Being successful

with bait requires a lot of trust from the retailer. He needs to be confident that products will not only be popular with consumers but that they will also remain fresh. “All our baits are stored is a separate facility that is specially built to be totally secure. Customers know they can keep our baits without risk of them going off. All health and hygiene criteria are strictly adhered to. We have never had a bait returned because of freshness problems.” As well as seeing increased demand for Pelzer Baits from eastern Europe, Dibisch is looking for distributors in North America to access the emerging US carp market. He has also had enquiries from South Africa. WFT’s wide range of boilies, pop-ups, pellets, dips and other attractants caters for all levels of carp fishing. Big sellers include Suchi flavoured boilies and the heavily scented and flavoured One Shot Attract boilies. Strategically, Dibisch has found bait a useful tool in creating deeper retail relationships for the Pelzer range of tackle. “Some new customers only want bait to start with, but when the relationship develops they may decide to order other Pelzer products,” he explained. “This also works from the perspective of the consumer, who finds he can get all his carp fishing requirements from one shop.” CONTACT Tel: +49 2841 650206 Email: info@world-fishing-tackle.de Web: www.world-fishing-tackle.de 49

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BAIT SPECIAL I N S I G H T > A N A LY S I S > T R A D E N E W S

Containers will be on show at EFTTEX, but Karpela® is already taking orders from retailers.

KARPELA®CONT SETSNEW STANDARDSIN BAITMARKET Karpela Cont® is said to set new standards in the world of ﬁshing. The Karpela® company, with its roots in Ukraine, is now spreading globally with the product. Karpela® says its universal container is a many-sided product, which allows its users to experiment. “With the container any angling fantasies can come true,” it says. It is designed for ﬁshing in brackish and freshwaters and can be used as a boilie or feeder. It is a way to transport all types of attractants and bait, either dry and dusty or jelly and liquid, directly to the desired angling location. Round in shape, with a hard shell, they come in eight

colours and four sizes - 10 mm, 12 mm, 18 mm, 22 mm. Individual combinations of colour and size are also available. “An important way of using a container for catching a predator is to set it below the artiﬁcial bait. This creates the illusion that the bait is following its prey. This ‘hunting’ provokes the predator to attack the ‘competitor’ and … the ﬁsh is on your hook,” adds Karpela®.

“Carp-anglers across all continents have already tried containers and used them throughout the fishing season. They say it results in more dynamic carp fishing.” The company has received patent protection in a number of CIS countries, Europe and USA. “The product is absolutely new and already gaining major interest among fishermen in many countries across Europe and in the USA,” says Karpela®. The company will be showing off the product at EFTTEX in Brussels this year and looking for distributors across Europe.

CONTACT Tel: Germany +49 179 959 27 21; USA + 1 215 4317628; Russia +7 967 106 49 66 Email: info@karpelacont.com Web: www.karpelacont.com 51

BAIT SPECIAL I N S I G H T > A N A LY S I S > T R A D E N E W S

CARPZOOMPREPARESMORETHAN 100NEWBAITSFOR2014SEASON

ungarian bait manufacturer Carp Zoom says that it will be introducing more than 100 new baits to its 2014 range as it continues to maintain its position as one of the sector’s leading innovators. Here it showcases some of the likeliest contenders to make the biggest impact this season.

DUO HOOK BOILIES Described as a ‘compelling’ new type of boilies, they are said to contain a combination of two ‘irresistible’ colours and flavours in one bait. Carp Zoom says that in field tests Duo Hook Boilies proved to be an extremely successful bait. The boilies are not only surface-treated with the colourants and flavours, but two different colours and mixtures are also kneaded into the boilie balls. Size: 16mm Flavour combinations: Strawberry-Fish, Choco-Vanilla, Plum-Octopus, Pineapple-Squid, Banana-Liver, Hot Spice-Garlic and Robin Red-Black Pepper.

CSL TURBO SAUCE A thick aroma sauce that is made from top-grade ingredients. The high-protein, natural sugar and amino acid content is said to ensure an ‘exceptionally’ long-lasting effect. It is suitable for making boilies, boosting groundbait or spod mixes or simply dipping boilies, pellets and other kinds of bait. Flavours: Strawberry-Fish, FishMeat, Fruit Cocktail and Hot Spice.

SOLUBLE BOILIES The fastest dissolving boilies in the Carp Zoom range. “They have an instant attraction and as soon as they hit the water they immediately start to release the aromas, attractors and particles – forming an irresistible cloud around the bait and instantly raising the interest of ﬁsh in the area. They are the perfect solution for short ﬁshing sessions,” says Carp Zoom. Flavours include: Mango, Plum, Fish-Monster Crab, Spicy Frankfurter, Strawberry and Sweetcorn-Pineapple. Below: The fast-acting Soluble Boilies release a cloud as soon as they hit water.

BLOODY HALIBUT AND FLAVOURED BLOODY HALIBUT HOOK PELLETS Carp Zoom has added new ﬂavours to this popular range. The halibut pellets contain high protein and the oil has been enriched with vitamins. Carp Zoom says: “The perfect shape and ingredients – with blood added – result in an easy-to-use and irresistible hook bait. We have improved the famous and popular Bloody Halibut Hook Pellets with some special aromas to intensify the effect. Sizes: Bloody Halibut Hook Pellets – 8mm, 12mm, 16mm & 20mm; Flavoured Bloody Halibut Hook Pellets – 8mm, 15mm & 20mm. Flavours: Honey, Vanilla, Pineapple, Banana and Mango.

FEEDER ZOOM GROUNDBAIT Developed specially for feeder fishing. “It is based on a proven winning formula and our experience in specimen fishing,” says Carp Zoom. “We have combined efficient ingredients with 12 ‘hitting’ flavours over four variations. The latest flavour combination is Chill-Pepper-Garlic.” CONTACT Tel: +36 34 312 496 Email: contact@carpzoom.com Web: www.carpzoom.com 52

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AND FINALLY... I N S I G H T > A N A LY S I S > T R A D E N E W S

Editor’s opinion

Trade opinion

EFTTEX VENUE

Is Warsaw right for EFTTEX 2015? Warsaw was a good venue when we last visited, although it was a little out of the way and difficult to get to. Halco has business interests in eastern European countries, which will hopefully grow. However, we would also like to see some southern venues considered as the economy recovers in those regions. Of the venues on the shortlist, I personally think Nuremberg or Berlin would have been good choices. Amsterdam is always a good show for us, but it is too soon to return there yet. Tim Carter, Halco Tackle, Australia The last time it was held in Warsaw in 2005 the show wasn’t the best for us in terms of new business generated. However, a few years have elapsed since so perhaps it will be different this time round. Eastern Europe is a region that interests Nils Master and we would like to see our business grow in Poland. Our preference from the shortlist would have been either Berlin or Amsterdam. As a company, we have always liked the idea of rotating the venues between countries in Europe. Martin Crewe, Finlandia-Uistin Oy, Finland Warsaw as a venue is fine by me. It was a good show when we were last there and I anticipate it being the same again. The markets of eastern Europe continue to develop, albeit slowly, and we

like keeping our eye on this part of the world. I am a fan of passing the show around to various cities, countries and regions. I also like the idea of using Amsterdam as a hub one year and then passing it out from there for the next two to three years and then returning to the Dutch city. Apart from Birmingham, all the other locations on the shortlist would have been okay. Marc Bale, Far Bank Enterprises, USA Warsaw is the perfect place! It is the biggest economy in the central EU and has grown over the last five years despite the monetary crisis in the rest of Europe. It has also established itself as the heart of the region’s fishing tackle industry, building its own successful brands that have expanded to other countries. The market itself exceeds over one million fishermen. If we talk about Europe as a whole, Warsaw is centrally located with good communication links between both the east and the west. Wojciech Kurowicki, Abramis, Poland Warsaw is not as expensive as other EU capitals and that could have a beneficial effect on visitor and exhibitor numbers. It is centrally located so that it is easy to get to and its location also means that it will appeal to visitors from both eastern and western Europe. We are delighted that it is taking place in our country. If it had not been, our choice from the shortlist would have been Berlin because the company is looking for a distributor in Germany. Maciej Galganski, Design Fishing, Poland

angling-international.com March 2014

Who will bring us together to attract younger anglers? The battle to keep Bristol Bay away from the clutches of a cashrich mining conglomerate is within sight. On the face of it, when the plans were originally put forward by Northern Dynasty Materials – and its partners, who have since departed the scene following the furore the plans engendered – it looked like a fait accompli. What could a bunch of disparate natives, hunters, anglers and conservationists do against the industrial might of corporation intent on taking advantage of the world’s greatest store of mineral wealth? Although the decision to turn down a development that would have devastated one of the most beautiful regions on the globe and the world’s most prolific red salmon fishery has not yet been rubberstamped, the efforts of the ‘disparate’ band of opponents is not to be underestimated and just shows how strong the power of the people can be when it is organised and properly directed. The influence of the fishing tackle trade – both the American Fly Fishing Trade Association (AFFTA) and the American Sportfishing Association (ASA) – and manufacturers, retailers

and anglers themselves can not be underestimated. They all played a key role in getting where we are now in the campaign against the development in Bristol Bay. Scott Hed, Director of the Sportsman’s Alliance for Alaska – one of the group’s that have been at the forefront of the No! to Pebble Mine campaign – said the industry has been its ‘longest and major supporter’ and described its role in the campaign as crucial. This should be an example of what can be achieved when the ﬁshing tackle industry joins forces to pursue a common aim. Forget the weather and the uncertain economic situation across certain areas of the globe, the biggest challenge facing our industry is bringing young blood into ﬁshing. The lack of people entering the sport is becoming more worrying by the day and is constantly bemoaned by everyone you talk to – and it is a nettle that needs to be grasped by the industry as a whole, not in the distant future but right now. Regional battles are constantly being waged across the world, but this is an issue that affects everyone in the trade, with absolutely no exceptions. Tackling the problem should be a worldwide version of Bristol Bay – so ask yourself how you can play your part.