Ecommerce To M-commerce – The Story Of A Technology Transformation Most of us are Shopaholics. Just given some time and a few dimes, and we are ready to do the shopping. However, physically moving to the retail store, searching for the products and then check out after standing in the long queue appears quite a task in the age where people are tied up to their neck.
The complete shopping from product search to payment to the order delivery becomes possible from a single dashboard. It’s just a matter of over some decades old when in 1984, the emergence of online commerce was a wonder for the people, and now, a thought of living without Ecommerce seems unfathomable and inconvenient. With time, the increase in the number of online stores in the webbed world urged the need of differentiating the store in the market. The e-retailers have perfectly understood that simply selling the unique product cannot bring new customers or hook up the existing ones. The Ecommerce stores have started working on the strategies to fill the gap between digital divide and upsurge the customer experience. It’s accomplished by better understanding the customers and delighting them with the right content at the right moment across various channels. Take a closer look at all the factors that are promoting and supporting the shift: ADD SPEED TO THE SHOPPING Summing up all the facts become the basis of why the dedicated mobile applications are unhinderedly used by the users and give a boost to the impulsive shopping. When the M-commerce revenue of the last few years is analyzed, the rise of 30-40% annually is observed. The effect is clear M-commerce business will drive the sales up.
ROI WILL DEFINITELY OUTPACE For instance: The cost of an app maintenance and support services costs you 15% of the app development price. The insights gained out of the data will help you increase the sales and revenue by 30%. The reduced costs uplift the productivity and the ROI.
JUST A CLICK AND EVERYTHING IS DONE Going ahead, the Ecommerce stores offer real-time assistant with real-time chat or on call through toll-free number, but the verification required or due to the complexity to explain the issue and get a suitable solution takes time. The delayed response of hours ruffles up the user’s feather in the ecosystem where the users expect the reply in a couple of seconds. This is where the M-commerce could step-up the pace. PERSONALIZE THE OFFERINGS TO A GREAT LENGTH Customizing the store according to every customer preference is certainly not possible. However, we all have observed the product recommendations for the products browsed earlier. The M-commerce store enhances the personalized offerings concepts tailored to the user’s needs to a higher level. Source BY: - Ecommerce to M-commerce