Importance of Mobile App Development: The Marketers Perspective In the recent past, there has been an acute surge in stature of mobile devices and mobile technology. Over the years, it (Mobile Devices) has evolved from a top driven toy to an immensely operative and functional business tool. With the advent of mobile technology, mobile apps have also become a household name. Studies show that there will be 20% annual compound growth in the global revenue generated by mobile apps. Also on the monetary front, apps will collect about $26.4 billion by the year 2020.
Smartphone’s are as common as internet users nowadays and from marketer’s perspective, it is all working out good. Modern Smartphone’s are compact, easy mobile and yet they have all the capabilities (Or I should say higher capabilities) than a desktop computer. With the technology advancing day by day, businesses are more inclined to use mobile apps and their intuitive features and high speed data access. For the marketers also, the apps have made the market place a little easier to access and they can get any related or relevant information at their finger tips in order to stay connected with the hyper competitive business world. The working ability and consistency of mobile apps have been remarkable irrespective of the size and vertical of the company. Marketers can now reach even the remotest of customers easily through the algorithms of mobile app and take their business to never seen before heights. So, as the vitality of mobile apps are increasing, it is mandatory to know the importance of mobile app development from the marketers’ perspective.