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JANUARY2011

pOGO SpRINGS TO THE RESCUE

pOGO ALERT+ kEEpS DRIvERS AND THEIR LICENCES SAFE

INSIDE

BLUETOOTH HANDS-FREE

The laTesT aND GReaTesT haNDs-fRee caR kiTs

I.C.E HEROES The New eveNiNG aTTRacTioN aT The 2011 M.e.N eXPo

SPONSORED BY

The latest and greatest available in this highly important market

34 – I.C.E HEROES

Information about the new evening event at the M.E.N Expo, 2011

35 – INDUSTRy pERSONALITy

Getting to know more about audiophile Chris Woods of FOUR

36 – DOWN AT THE DEALER

M.E.N drops into one of Kent’s remaining specialists, Enigma Car

38 – v.C.E GUIDE

More parking sensor fitting, this time to a 2010 Fiat Panda 4x4

39 – RAyNER’S RANTS

NAME COMpANy ADDRESS

A PR experience leaves Adam fuming…and giving some advice

40-42 – M.E.N DIRECTORy

Contact details for the major mobile electronics suppliers EMAIL charlotte harlotte Body PUBlisheR Tel: 01268 754 897 or 07903 944666 fax: 01268 754429 email: charlotte@creativemedialtd.co.uk andrew Mills eDiToR Tel: 07730 542263 email: andy.mills@creativemedialtd.co.uk lucy Poet PUBlicaTioN MaNaGeR Tel: 01268 754 897 or 07951 698873 fax: 01268 754429 email: lucy@creativemedialtd.co.uk Peter Johnson aRT DiRecToR e: peter.johnson@creativemedialtd.co.uk t: 01268 754 897 charlie crocker DesiGNeR Tel: 01268 754 897 fax: 01268 754429 email: charlie.crocker@creativemedialtd.co.uk shauna Peters aDMiNisTRaToR Tel: 01268 754 897 fax: 01268 754429 email: shauna.peters@creativemedialtd.co.uk If Creative Media publish any supplied text or photographs by way of contribution to the magazine, you automatically and hereby grant Creative Media a perpetual, royalty-free, irrevocable, non-exclusive right and licence to use, reproduce modify, publish, translate, create derivative works from and distribute such text or photography into any from, medium or technology now known or hereafter developed. In addition, as between you and Creative Media, you assert and waive any and all moral rights in such text or photography. The views and opinions expressed by any contributors (including advertisers) to the magazine are not necessarily those of the magazine and should not be taken as such.

pHONE From time to time the show organisers (Creative Media) may wish to send you info on the Latest Product Launches & Innovations, News, Industry Events and Seminars. Please tick the box if you want to stay up to date with your industry.

01268 754 897 info@creativemedialtd.co.uk

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GO 01/11

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GEARING UP FOR THE M.E.N EXPO First of all, M.E.N would like to wish all of our readers a Happy New year. Hopefully 2011 will bring renewed enthusiasm and an increase in customer spending on mobile electronics, and by this time next year we’ll be talking about how good 2011 was. Interestingly 2011 is in the Chinese year of the rabbit, cautious little creatures that dart for cover the moment they sense trouble. Ironically, this could be exactly the opposite tact that dealers in this market will need to be taking over the next twelve months, getting themselves, their businesses and their services out in front of the public at every opportunity, even if that takes them out of their comfort zones. New things need to be tried in 2011 because, as you may have heard from a certain figure in this industry, if you do the same thing today as you did yesterday, how can you expect there to be a different outcome tomorrow?

Last month you may have also read the piece from M.E.N’s publisher, Charlotte Body, talking about the importance to the industry of the upcoming M.E.N Expo. This is exactly the type of thing that can take dealers out of their comfort zone, but reveal numerous benefits. With it’s reversion to a trade-only format, the two day event on the 15th and 16th March at Coventry’s impressive Ricoh Arena is an event that dealers should really take the chance to visit. Already a large number of exhibitors have booked their spaces, planning on unveiling new products, rekindling relations with dealers and offering show deals. As Charlotte pointed out last month, this is one of the few opportunities that dealers get to see such a number of their suppliers under one roof and there are obvious benefits. You may struggle with taking a day out of the shop, but perhaps you should consider how much more valuable this one day out may be. As an additional bonus for 2011, all dealers are invited to an evening of entertainment on Tuesday 15th March. This “ICE Heroes” evening will have presentations from industry leaders coupled to free curry and drink, all of which will be followed by a show girl presentation. In effect this is a celebration of those who have survived the recent tough economical state and a chance to look forward to the rest of 2011 with renewed vigour. Even if you can’t make the daytime event, this night of entertainment is something you really shouldn’t miss. M.E.N will give updates on the exhibitors, the ICE Heroes evening and other developments for the M.E.N Expo over the next few months, but in the meantime there are plenty of features to give you food for thought. This issue alone looks at the latest entry-level double DIN headunits as well as the most current Bluetooth hands-free car kits, plus reports on a trip to Nokia, the use of social media in business and an up close interview with FOUR’s Chris Woods. So get reading, but mark the M.E.N Expo into your diary before you do!

ANDy MILLS

Editor Mobile Electronics News

www.mobileelectronicsnews.eu

Busted?

We can fix it! Sometimes things go wrong, when they do, support is only a phone call away. All Clarion aftermarket and OEM units repaired or exchanged under our industry leading service and support plan, at a price that won’t have your customers ending up broke. Want to know more about our services? Call 01285 861861 for an information pack, or email mail@clarion-service.co.uk

SCORPION TRACK IS BORN We are very pleased to announce the availability of the very latest in Tracking technology with the launch this month of SCORPION TRACK. This latest product to achieve Thatcham TQA approval is now in stock. Scorpion Track is produced here in the UK with you, the independent specialist reseller firmly in mind. Training seminars are available and will enable dealers to witness the following dealer advantages and benefits. www.scorpiontrack.com We at Scorpion are completely focused on ensuring that a thorough dealer support programme is in place to support your business, and welcome your feedback on our product ranges and support available to you. In order to enhance that support we are introducing the following open day events at our Head quarters which will enable you to gain a further insight into our business, product ranges, R&D capabilities and UK production facilities. The half day events will include the following: Introduction to key members of Sales, Technical and support staff – put some faces to those names you have been dealing with for so long Product overview - What’s here……what’s new…and what’s coming

NEW FROM SCORPION AUTOMOTIVE

The Sigma S35 Thatcham Approved 2 > 1 Upgrade CAN BUS Alarm System Working in partnership with MED Italy, Scorpion are delighted to announce the launch of the Sigma S35 CAN Thatcham 2 > 1 upgrade alarm system. Sigma S35 is supported by an extensive vehicle specific software database. S35 can be supplied direct from Scorpion complete with vehicle specific software; simply quote vehicle make, model and year when ordering. As an alternative for high volume users S35 can be programmed by your fitter at your premises using the latest “KIT SK-U3” programmer providing direct access to our comprehensive web based vehicle specific software database. To view the list of compatible vehicles please visit www.scorpionauto.com/S35 or contact our sales department on 01257 249928.

R&D introduction – What we do and how we do it Production facility tour- actually see where those product are built and witness them being made – here in the UK Feed-Back session –your opportunity to tell us what you want form us and how we can support your business To book your place on an open day or a regional Scorpion Track launch seminar please email either gary.kirby@scorpionauto.com or richard.andrews@scorpionauto.com or call the sales team on 01257 249928 | www.scorpionauto.com

Scorpion Automotive fly’s the flag for UK Business Mobile Electronics News has awarded Scorpion with the GOLD award for BEST UK BUSINESS We would like to extend our thanks to the Team at M.E.N for another great event at the prestigious Sopwell House venue this year

INTRODUCTORY OFFER ORDER 10 SIGMA S35 @ £89.00 & GET A “KIT SK-U3”PROGRAMMER ABSOLUTELY FREE AVAILABLE JANUARY TO ORDER PLEASE CONTACT SALES ON 01257 249928

Dealer Support • Vehicle specific technical database • Bespoke product design service thanks to in-house R&D capabilities • Online installation manuals • Dedicated dealer training available • No direct to end user selling • Full Security product portfolio • Dedicated technical help line

NEWS

M.E.N EXPO – UPDATE

The 2011 M.E.N Expo is looking set to be the best and most memorable

dealers to see and learn about. Don’t forget though, aside from networking

one in its 9-year history. With added extras like the I.C.E Heroes evening

and finding out about the newest products first, the M.E.N Expo gives you the

(full lowdown later on in this issue) and a return to the impressive Ricoh

opportunity to make very real business deals and even take on new brands

arena in Coventry, it’s the one event that dealers shouldn’t miss. There

that could offer great profitability. To register for your free ticket to the event,

are a number of exhibitors already signed up to the event happening

you can either go online to the M.E.N website, or alternatively contact the

on 15th and 16th March, including; Alpine, Autosound, Celsus, C-kO,

office. Get it done now and make sure you don’t miss one of the best ways

Connects2, Dension, Electronics Worldwide, kenwood, Midbass, park

to boost your business that 2011 will offer.

Safe and Scorpion, so already there is clearly going to be plenty for

Contact: Lucy poet, 01268 754897 or mobileelectronicsnews.eu

FENDER GO IN-CAR M.E.N heard an interesting story from across the pond of Fender Musical Instruments

Corp. working with volkswagen of America, Inc, to equip select 2012 models with the all-new Fender premium Audio System. “The best seat in the house is now behind the wheel of a volkswagen,” said Jonathan Browning, president and CEO, volkswagen

FCS1362 “BIBLE” ON-LINE NOW

New applications and more complex in-vehicle

Group of America. “Our two iconic companies — one with a passion for driving, one

communications have been included in the

with a passion for music — are joining forces to bring the raw emotion of live music

latest update to the mobile installer’s code. The

to the driving experience.” To be able to do this, Fender has teamed up with Panasonic,

“bible”, that “no installer can do without” has been

which combines Fender’s 64 years of expertise in sound and sound amplification with

republished by the Federation of Communications

Panasonic’s 68 years of experience with mobile audio systems. The Fender Premium Audio

Services after a wide ranging review. The “UK

System in 2012 Volkswagen models is embedded in the vehicle design. Three years of

code of practice for installation of mobile radio and

research, development and tuning in a new, state-of-the-art sound lab, has resulted in a

related ancillary equipment in land-based vehicles,”

nine-speaker system that is said to deliver great clarity regardless of volume. The system

can be downloaded from their website now. The

features proprietary Panasonic speaker technology, covering the cabin with directional

review chairman Tim Cull said, “The technical

sound from front door speakers that generate imaging beyond the capabilities of

challenges faced by the industry have never been

traditional speaker designs. It cuts through the noise and other distractions with front dual

greater. FCS1362 seeks to provide solid, practical

voice coil speakers, with extended range for all musical genres. The design features lower

guidance to installers when installing equipment

inter-modulation distortion and smooth mid-range response to eliminate harshness. It is

irrespective of the type of equipment or service it

harmonically complex, with extended range tweeters and properly voiced 16cm

supports. FCS1362 is already the de facto Code of

speakers revealing original instrumentation timbre and harmonic richness. But

Practice for vehicle installation in the UK and is widely

is this the sign of things to come? Will other manufacturers follow suit and

used elsewhere. Keeping it current and relevant in

use the selling point of quality car audio systems to shift new cars? In

today’s fast-changing world is not just important, it is

some ways it’s a good thing as it really promotes

essential.” The 2010 review has taken place against

good quality in-car audio, but hopefully it

a backdrop of growing use of tracking equipment in

will remain limited to “select” models so

fleets of all types and sizes and use of a wider range

installers can still capitalize

of devices in vehicles, including PCs, PDAs and TV

in the aftermarket.

receivers. At the same time the review team ensured that the document is comprehensive but also offers clear and easily accessible advice for day-to-day reference. To download your copy visit the Federation of Communications Services’ website. Contact: Federation of Communications Services, fcs.org.uk

www.mobileelectronicsnews.eu

WWW.MOBILEELECTRONICSNEWS.EU

JVC MOBILE PROMOTE ON-LINE UPDATES

PIONEER’S NEW ENTRYLEVEL USB HEAD UNIT

In an age where products offer more and more

DEH-2300UB is powered by Pioneer’s renowned MOSFET 4x50W amplifier, which

connectivity options, it is increasingly difficult to

offers optimal levels of performance with minimal distortion and benefits from

future proof them against technological advances.

their unique Advanced Sound Retriever, which automatically restores the sound

JvC takes the lead in offering an on-line update

quality, staging and density of compressed audio files.

service, which will allow consumers to download

With a direct sub drive too, users can connect a subwoofer directly to the system

new software offering greater compatibility as new

without the need for an extra amplifier: an easy solution for lovers of booming

devices are introduced.

bass.

The first tranche of updates all relate to Bluetooth

And with one RCA Pre-out, the DEH-2300UB adds flexibility to any in-car audio

upgrades. National Sales and Marketing manager,

setup, enabling users to expand their sound system with an additional amplifier for

Jonathan Werb explains; “Since the introduction of our

rear speakers or a subwoofer.

For users after the quality of pioneer and the convenience of a front USB port, but who are on a budget, then their new DEH-2300UB is the perfect answer. The single DIN head unit allows for portable music devices to be connected via that USB, meaning music can be played from numerous sources. The

2010 range at the beginning of the year, things have

The unit is available with green button illumination, blue LCD screen or red button

moved on a pace. One of our finest features was a noise

illumination.

cancelling circuit, which helped improve the clarity of

Contact: pioneer, 01753 789789 or pioneer.co.uk

voice when making hands-free calls. Similar technology has now been introduced by some phone manufacturers and we discovered that combining two different noise cancelling strategies can actually make the situation worse rather than better. We have therefore, tweaked our software to fix this anomaly and offer the update free of charge as a download”. But this is just the beginning. In order to extend the life of their products, JVC will be able to bring other functions and features to existing models so that customers are not faced with incompatibility issues when connecting external devices. It is also feasible that brand new functions could be added using the same process. Visit their website to see the list of firmware updates currently available. Contact: JvC, jvcmobile.co.uk

RETURN OF THE MACROM Some of you will remember the Macrom brand of car audio, well now it looks like it’s back. The company has more than 25 years of experience in car audio and it has moved with the times now, not only offering their latest speakers, subwoofers and smart amps, but also headrest solutions, head units and vehicle specific double DIN units. As Macrom says; “We not only thoroughly understand the needs of audiophiles in step with the times, but we also know the route to new experiences in car entertainment via a range of innovative products that smash the barriers of humdrum musical reproduction”. The entire catalogue can be downloaded from the Faster Than Sound website, so take a look to see exactly what’s on offer. Contact: Faster Than Sound, 0161 7370355 or fasterthansound.eu

www.mobileelectronicsnews.eu

NEWS

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GETTING TO KNOW JBL’S MS-8 To help a broader spectrum of car and

buying and installing new speakers, radios or

wireless controller will let them change it to suit

gadget enthusiasts realise the benefits of

amplifiers. The reason for this unit stems from

their preferences. On top of this it offers Logic

their MS-8 system, JBL held a demonstration

the belief that the car interior represents a

7 technology to create the ideal 5.1 surround

at their London-based pR company. As

challenging acoustic environment to deliver

sound experience in the car from two-channel

distributor for the brand in the Uk, Car Audio

accurate sound (not news to any of us!), so the

source material. As the M3 demo car showed,

Security were also on hand with their MS-8

MS-8 maximises response, bass performance,

the main box holding the high tech loveliness

equipped BMW M3 to demonstrate to the

dynamics, clarity, detail and stereo imaging.

can be easily and discreetly installed. Once

assembled gaggle of media types.

The MS-8 complements any factory-installed

fitted, installation is simple, using a menu-

For those who don’t know, the MS-8 is a digital

or aftermarket audio system, delivering the

driven, step-by-step process and so significantly

sound processor designed to let customers

ultimate listening experience without requiring

simplifies what is often a time-consuming

easily upgrade their existing sound system

users to change their existing audio set-ups.

process. JBL have high hopes for this product,

without having to go through the process of

It optimises sound for up to eight channels,

not only as it offers a simple solution to standard

producing a full band-width and flat-response

systems, but because it can also make the

signal, while its digital signal processing (DSP)

most of aftermarket ones. There’s obviously

equalisation and correction automatically

the advantage for dealers/installers too in

improve tonal accuracy and compensate for

approaching company car drivers or lease

the characteristics of speakers, electronics,

vehicle drivers, as this system requires minimal

vehicle interior and driver’s seat. The MS-8

installation for maximum sound. The MS-8 has

can store calibration settings for up to four

been out for a few months now and is ready to

seating positions, so you can select the best-

be dispatched to dealers. From what we heard

seat-in-the-house performance for almost

during the demonstration, it could be a very

anyone in the car. If the user wants to adjust

useful product for dealers to offer.

the sound, the MS-8’s display screen and

Contact: Car Audio Security, 08707 551122 or caraudiosecurity.com

AT YOUR FINGERTIPS At M.E.N we often like to expose different products that may be of

interest to dealers, and these gloves from FIvEpOINT certainly meet that criteria. FIVEPOINT gloves are a stylish way of keeping hands warm and dry while using iPhones, iPads, iPods and other touch-screen devices. Thanks to their specially-designed conductive fingertips, they do what other gloves don’t: they let users touch, tap and type on touch-screens without having to take them off. The gloves are manufactured in the United Kingdom from lambs wool and are available in three different sizes; small, medium and large. At present, only one colour combination is available; Oxford Blue with Grey fingertips, but more will be added in 2011. The suggested retail price of these is £24.99, and could be a great up-sell in these cold months with customers buying touchscreen electronics. Contact: Etre Limited, 0207 7293100 or fivepointgloves.com

www.mobileelectronicsnews.eu

CELSUS’ NEW DIRECTOR OF CORPORATE SALES Celsus Uk Limited has announced the appointment of kiran purbhoo as their New Director of Corporate sales. kiran’s main responsibilities will be to develop new business for Celsus into new markets. The main brands of focus for Kiran will be Stinger “High end speed trap protection”, Celsus Accessories, iSimple “IPhone, Droid, and IPad accessories”, and the new Helix “plug and play”. Chris Bennett, Sales and Marketing Director for Celsus, said; “ Kiran brings a wealth of experience, professionalism and talent which makes him a perfect fit for Celsus and our exciting plans for the future. We are all really looking forward to seeing Kiran realise his full potential now that he has been given a free reign to spread his wings and develop the new Celsus corporate division.” For further information on the above-mentioned brands, or to discuss new business opportunities get in touch with Kiran on the details below. In the meantime M.E.N wishes Kiran the best of luck in his new role. Contact: kiran purbhoo, 07771 986003 or kiran.purbhoo@ celsusice.co.uk

BUSINESS DEVELOPMENT MANAGER SEMI-OEM SALES Clarion, the leading brand for In-Car Entertainment is looking for an experienced self-motivated sales individual who will be responsible for developing and growing new business within the SemiOEM market sector. As a Business Development Manager, you will be responsible for the following: s Identify sales opportunities by researching market, customer base and tracking market trends s Gain and develop new business contracts s Account manage new and existing accounts s Presentation of business to customers s Relationship building s Meet and exceed all set targets s Previous experience of working within a corporate environment as a Sales/Business Development Manager s Experience handling medium to large blue chip accounts s Exceptional communication skills with excellent attention to detail s Ability to work well under pressure and handle demanding accounts s Proven track record of B2B sales and new business development

Package includes excellent salary, commission, pension, life assurance, car, phone, healthcare. All applications in writing with CV attached to John Budden, Clarion GB Ltd, Unit 1 Marshall Rd, Hillmead, Swindon, Wiltshire SN5 5YU. Closing date for applications is 28th January 2011.

HOLDING SOMETHING YOU SHOULDN’T? For those of you out on the road a bit you may have stopped at one of the ten motorway services and come across Alpine’s “Washroom Service Station” advert promotion. If you’ve seen it you’ll remember it, promoting their CDE113BT head unit and the benefits of the built-in Bluetooth hands-free. This is the sort of thing that increases awareness and also the type of promotion that led to Alpine UK winning the “Best Marketing Performance” at Alpine’s European Marketing Conference in Bratislava (Slovakia), beating all the other European Alpine companies. They’re keen to continue this success and suggest

that if dealers have marketing initiatives that Alpine should do to raise awareness and help you to sell, then contact your Area Sales Managers and they’ll see what they can do. Never ones to miss a trick, Alpine also want to remind dealers about their Recommended Systems. There are five of these systems that sell from £249 to £499, all of which offer great value and well-matched components to give the best possible sound, features and benefits. Selling a complete matched system offers added value and a great deal for customers,

and should give dealers extra opportunities to profit from installation too. Contact: Alpine Electronics, 0845 3131650 or alpine-electronics.co.uk

NEW EXS SUBS FROM BRAVOX

Bravox, the audio brand from Brazil, have unveiled their new EXS range of subwoofers, available in the Uk through Hexen AD. The Bravox EXS range is available in 2 and 4 ohm dual voice coils, with a 400W RMS 10in, 500W RMS 12in and a 600W RMS 15in. The 15in sub is only available on a limited production run though, so customers will have to move fast. Bravox say that this range of subwoofers is ideal for enthusiasts looking for both SQ and SPL, which is quite a selling point. But then, with people like Vance Dickason, speaker guru and author of “The Loudspeaker Design Cookbook” endorsing Bravox’s ranges of speakers, it looks good for this EXS range. The subs feature cast alloy baskets that are powder coated for an expensive look and feel, yet they offer excellent value for money. Usefully, the products offer very healthy profit margins to dealers, so give Hexen AD a call to find out how you can offer them to your customers. Contact: Hexen AD, 07787 319606 (Dave Frost) or 07856 686499 (Ajay Maisuria)

www.mobileelectronicsnews.eu

NEWS

PIONEER “CHAMPION” THE BASS CAUSE pioneer GB has been busy this month, also introducing its new line-up of pioneer Champion Series car subwoofers. These combine high power output, clean punchy bass and a sharp new cosmetic design. Being the ‘Champion Series’, these new subs use technologies derived from pioneer’s world record-breaking SpL and Competition-grade models and have been designed and built with the same winning mentality. New models include the 30 cm TS-W309, TS-W309S4, TS-W309D4 and the 25 cm TS-W259S4 and TS-W259D4. “Due to space limitations, low bass is frequently missing in most car audio systems” said Tom Van Biervliet, Manager Product Planning Car Audio, Pioneer Europe. “However, with our new and improved Champion Series subwoofers we’ve made significant strides in subwoofer development to offer consumers various ways to fill this bass frequency void.” Budget conscious customers

looking to add powerful bass to their drive will appreciate the full and robust sound these new Champion Series subwoofers produce. Each new model features a seamless composite IMPP woofer cone that has been enlarged by 14 percent to generate greater air movement. Together with an improved magnet structure, air vents in the basket under the spider and holes in the aluminium former, that both work to reduce the mechanical resistance, this combination of innovations results in a smooth response and clean, solid bass sound. The subwoofers’ surround is constructed of a sophisticated dual-layer elastic polymer that is much lighter than rubber. This decreases the weight of the moving parts to improve control and speed, whilst guaranteeing high durability. This new series is available in January 2011, so for more information contact Pioneer. Contact: 01753 789789 or pioneer.co.uk C

Jl’S NEW StP SOUNDXD700/5 DEADING – AMP LANDS SUBMARINE Hot off the press, Celsus can now offer their customers the new XD700/5 amp. Like the other amps in the XD range, the XD700/5 is amazingly small in size, but huge in performance. It’s the perfect solution for those looking for a space-conscious install but with

TECH!

For those of you interested in another brand of sound deadening,

mind-blowing performance. The five-channel amp uses

Standartplast (Stp) is now available in the Uk. The materials were originally

Class D technology and features an on-board crossover

designed for use in submarines in the old Soviet Union. The effective damping

and compliments the existing XD200/2 2-channel amp,

of noise and resonance makes the submarines acoustically invisible, so you

XD400/4 4-channel amp, XD600/1 monoblock and XD600/6

can imagine what it can do for a standard family car. Products are made

6-channel amp. The powerful amp also features advanced

from a polymeric based compound, which delivers a totally flexible damping

rollback protection, preamp outputs and differential-

material with a supercharged adhesive. The aluminium top surface and ex-military

balanced inputs and is ready for shipping now.

composition prove to be extremely efficient in the conversion of vibration into

Contact: Celsus, 01202 664 390 or celsusice.co.uk

thermal energy. StandartPlast products are also easy to adhere to contoured panels. To find out more about this military-developed sound-deadening, which is an official partner and sponsor of EMMA International, contact Faster Than Sound. Contact: Faster Than Sound, 0161 7370355 or fasterthansound.eu

www.mobileelectronicsnews.eu

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REvIEW OF 2010

|2011

Review of

2010

What was 2010 all about then? M.E.N takes a retrospective look at what seemed like a tough year for the industry…but were there positives to be taken from it? How was 2010 for you? If you’re reading this then at least the good news

but with things likely to be tough in 2011 making a profit will remain the crucial

is that you’re still in business, which considering we’ve seen a number of

basis for your survival and prosperity.

dealers disappearing in the last year and beyond is no mean feat. It’s no secret that many parts of our industry have struggled in the recent

From a suppliers’ point of view, things were also difficult in 2010.

economic climate and 2010 was certainly another tough year. The

“A tough trading year, with margins being squeezed. It was a good final

audio market in particular seems to have struggled, with many dealers/

quarter to 2010, however 2011 could be an even tougher year with more

installers finding the majority of their workload has switched from audio

pressure on margins,” Chameleon’s Kent Stabler told M.E.N, “new product

installs to phone kits, parking sensors and, increasingly, tracking systems.

lines and innovation are keys to success, along with making the most of every

However, it’s not all doom and gloom on the audio front, as Adam Rayner

sale. 2011 is the time for active sellers… the year of the up-sell”. This is a valid

found out in our October issue. “The shining light in front of us is digital

point, the need for dealers to keep a track of new innovations they can offer

radio which will appear within the next few months and open a whole

their customers if they want to keep interest, but also that need to be “active”

new area of business for dealers to move into”, said kenwood’s Mike

in selling. In 2010, dealers were already doing this, helped by training from a

Edwards, in Adam’s look at 2011. “There are some interesting footfall-

host of companies like Celsus and FOUR, or with training days that M.E.N has

generating ideas in the pipeline for our dealers”, claimed Carl venables

reported on from the likes of Motorola and Nokia. In many ways, 2010 was a

of Midbass. “Many opportunities, but you just have to look a bit harder,”

year when the “them” and “us” attitudes between suppliers and dealers were

offered Clarion’s Graham Case. While some audio dealers are surviving

dampened by a realisation of the need to work effectively together to move

nicely by promoting their specialist talents, or by managing to hit new

forward. Long may this continue in 2011.

and lucrative markets, it’s clear that there’s plenty going on from the manufacturers and suppliers to ensure 2011 is as good as it can be for

Ultimately 2010 was a challenge, with both dealers and suppliers having to

their customers.

work hard to stay in profit. This is sure to be the same as we go through 2011, but there are facts that this industry should remember when things feel like

Looking back at 2010 there’s one phrase that keeps cropping up when

they’re still a struggle. Firstly, 2010 continued to see an influx of exciting new

speaking to dealers or to suppliers though, and that is; “we’re having to work

products (the latest TomTom and Garmin sat navs, Sony’s high-end double

twice as hard to make the same money we were making a few years back”.

DIN head units, Novero and Nokia hands-free kit, shallow subs from numerous

This is something M.E.N realised and has led to the creation of regular features

companies and that’s just scratching the surface), which means that there

such as “Opportunity Knocks”, aiming to help dealers find places to put that

are definitely things that should be exciting end users into spending. The

extra effort into, and new ideas that can help them to stay in profit. One of

other point is that, as many have commented, the recession has shown-up

the other features M.E.N started was the “Down at the Dealer” series, with MC-

many fly-by-night companies who were in the industry for a quick buck and

Incar (Peterborough), Oxford Car Audio (Oxford), Accutek (Hampshire), Pulse

who have now disappeared. Whether you’re a dealer or supplier reading

(Essex), Audiofile In-car (Herts) and in this issue Enigma Car (Kent) all having

this, it may have been a case of survival up until this point, but heading into

been visited so far. Generally speaking they’ve all had their work cut out in

2011 it’s going to be a time to build and take advantage of your position in

2010, but were working hard on exploring new areas as well as sticking to their

the market. There’s still a desire for the products you sell, but it’s now a case

guns in terms of offering quality of service, specialist knowledge and fair prices

of making sure you promote them well and make sure it’s you gaining the

over selling at no margin just to make that sale. It can be a tough thing to do,

customers that are still out there.

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Gateway Five from Dension.

Gateway Five provides in car handsfree

mobile phone handling

via Bluetooth. It can be

controlled from the steering wheel and will also

display the phonebook

and call information on the original screens. Gateway Five

also connects an iPod

or USB

storage device

to the original car radio, providing music playback and

menu based control and charging.

Gateway Five is now available for certain cars, including Audi, BMW, Citroen, Peugeot, Opel and Volkswagen. Compatibility depends on the head unit as well as the level of telephone preparation in the car. Go to www.dension.com/g5 for more details and a full compatibility list. Alternatively call Dension on 01494 898950 or Daltec on 0208 5157820

Simple Seamless Integration

ORIGIN

Be in the know with

Pogo

Since the very beginning of GpS speed camera warning systems Origin Technologies Ltd, the company behind the pogo brand, has been at the cutting edge. In fact, it’s fair to say that when it comes to the fully featured GpS speed camera warning systems market they actually re-invented the category. While other companies were keeping with the airwave detectors that had been around since the 1970s and were plagued by false alarms and limited range warnings, Origin’s founder Tim Rock believed there was the need for a more accurate way of detecting the increasing number of speed cameras on the Uk’s roads. His answer was the Origin blue i unit, something that he started developing in 1999 before launching at the Scottish Motor Show in November 2001. The Origin blue i incorporated a number of unique features that the company had patented the intellectual property on across numerous countries in Europe and beyond, and it helped establish Origin Technologies Ltd as one of the global innovators in GpS speed camera warnings. Two years later the Origin b2 was released, a stateof-the-art “Driver Safety and Information System” that built on the success of the first unit and has gone on to have tens of thousands of users. Despite being almost 8 years old now, the Origin b2 remains popular, with many loyal owners keeping their units updated and their licences clean as a result.

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How the pogo Alert+, from the pioneers in GpS speed camera warning systems, can keep your customers informed of the dangers ahead while delivering good margins to your business. Then in 2007, after market research amongst both users of the Origin units and non-users, the company changed its brand name to pogo, the thinking behind it being that it was a more memorable and confident-sounding name. This coincided with the launch of a new product too, the pogo Alert. Once again, pogo had pushed the boundaries of what could be achieved with a GpS speed camera warning system and it received widespread acclaim and picked up a number of awards, including M.E.N Gold Awards two years in a row. But with new developments in technology and the desire to continue leading the way in the market, 2010 saw them launch their latest product, which is their best to date. As a company, what they’re best at is innovation, producing quality products and giving customers market-leading solutions when is comes to speed camera detection; all these things are encompassed by their latest Pogo Alert+. This tiny unit employs a stunning full colour, OLED touchscreen (which is the latest display technology) with custom designed icons and benefits from the numerous unique Pogo features and vastly comprehensive database of speed camera locations. “We’re on our fourth generation product with this,” explains Tim, “and nobody does it better than us. It’s a high-end product, certainly higher than most Sat Navs in terms of it’s speed camera warning abilities; the market for speed camera warning systems is still a niche, albeit a niche market that is continuing to grow, with the Pogo Alert+ at the pinnacle of this market”. He goes on to talk about the benefits of their latest system, not only from the very real one of protecting the driver and their licence, but also the fact that using the system can make for a much more relaxing journey. While drivers without such a system may find themselves constantly monitoring the road ahead for hazards and cameras, the Pogo Alert+ takes care of that job for them and he claims this peace of mind shouldn’t

|2011

be under-estimated. In fact, Tim goes on to say that driving organisations like the AA have said there’s a need for drivers to concentrate on the road ahead and other road users rather than nervously looking around all the time for speed traps. The Pogo Alert+ is that extra pair of eyes! Since its launch in September 2010, the Pogo Alert+ has seen excellent sales, and its advancements have cemented Pogo’s position as a market-leader in this field. It’s a unique product and one that dealers can benefit from in a

number of ways. Customers may feel that the speed camera alerts on their Sat Nav systems are all they need (in fact, Pogo license their database and patent protected intellectual property out to some manufacturers) and Tim admits that some do a decent job. But like anything, a dedicated system can offer a greater ability at doing the job it’s intended to, a master of it’s trade rather than a jack of all trades, as it were. For people serious about keeping safe, knowing where road hazards are and holding onto their licences, then a unit like the Pogo Alert+ is the ultimate answer.

WHy THE pOGO ALERT+

There’s no doubt about it; despite well-publicised reports of speed cameras being removed, the number is actually increasing. With around 6,000 in place across the Uk already, there are even plans to start using average speed cameras (SpECS) ECS) in some urban areas as a replacement for speed bumps. These average speed cameras in particular are becoming more commonplace and for many drivers they pose a real concern. It’s all too easy to have a slip in concentration and find yourself driving at unlawful speeds, which can lead to unwelcome points and possibly even a driving ban and the devastating impact that can have on a person’s life. For many drivers, their ability to drive is crucial to their ability to carry out their work, so investing in something that will help to keep them and their licences safe makes perfect sense. The Pogo Alert+ is the ideal solution. With it’s cutting-edge and compact design the unit uses the award-winning Origin360 safety camera database and provides comprehensive audible and visual alerts including safety camera type, speed limit and proximity to hazard. It can warn of every type of speed camera and will display the vehicle’s average speed through SPECS average speed camera zones, which is a particularly popular function nowadays. There are even patent protected features within the unique PogoSoft operating system, including things like directional warnings so it won’t alert you to cameras on the other side of the road, plus useful warnings such as the time sensitive school zone one. Another useful feature is the inclusion of a highly sensitive infra-red laser detector to provide the fullest protection against mobile laser-based speed traps and “safety camera vans”. This is also removable should the driver drive abroad to a country where they are not legal. There’s certainly no other unit out there quite like the Pogo Alert+ and it looks set to be their most successful speed camera warning device yet.

BENEFITS FOR DEALERS

One of the key selling points for the pogo ogo Alert+, aside from the functionality, is the compact size of the unit. For many drivers, they don’t want big, bulky screens attached to their windscreen or dashboard, so the pogo item should suit them nicely. Especially on high-performance sports cars, where windscreen space can be limited, the pogo Alert+ can provide a very discreet solution. The product comes with a windscreen mount and a dashtop mount but a mount for the front of the dash is also available. On top of this, the pogo ogo Alert+ can be sold as a true plug and play solution, especially as it can be powered by batteries (giving around 8 hours of continuous use), or installers can easily hardwire it to the vehicle’s battery. This is a simple process that should take around half an hour to do a really good job of (hiding the cables nicely etc), meaning an additional way to make more profit on a product already boasting healthy margins. For the first time too, the pogo Alert+ can be updated via Windows or Mac, the Mac updates being yet another industry first and a way to reach even more customers. Add to that the fact that Pogo are proven masters of the GPS speed camera warning systems, who offer technical support, product reliability, quick delivery and a constantly updated database of camera locations (in fact, their survey team have visited every speed camera location on their database!) and it’s no wonder Pogo is the first choice for many. Furthermore, they are the only speed camera warning systems approved by Ford, Vauxhall and Renault, which is no mean feat!

As a company, what they’re best at is innovation, producing quality products and giving customers market-leading solutions when is comes to speed camera detection

For more information on the Pogo Alert+, or for details about how to become a dealer, contact them on the number below. Contact: Steve Doyle, Sales Manager, at Origin Technologies Ltd, 020 3010 1000, steve@pogogps.com or view their website at www.pogogps.com

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OppORTUNITy kNOCkS

|2011

NUMBER7: SOCIAL MEDIA

oPPoRtunity

knocks

At the height of the car audio boom, when CD players were in demand, dealers didn’t have to work quite as hard to attract customers. Nowadays it’s a different scenario with many trusting in word of mouth to keep their businesses ticking over. But while the market has shrunk, the number of ways to reach customers has grown massively. Back then word of mouth was often enough to keep the business positively booming, perhaps backed up by an advert in a local paper or national magazine and the occasional flyer or poster campaign. Building a demo car could also get your shop extra publicity, but all of those things took time…and often a lot of money too. Fastforward to 2011 and the online revolution has well and truly happened, with a world of possibilities for companies. You will have read features before about using the internet to the advantage of your business, and social media websites in particular, but what really is the deal with this potential opportunity. Can you, in real practical terms, turn these fun and frivolous social media websites into useful and profitable portals for your business? Take Facebook as an example, a website that boasts over 500 million active users worldwide. That’s a lot of people networking! While it’s not likely you’ll ever even scratch the surface of that number, even the tiniest indent can reap rewards. So, how do you do it?

Facebook offers you a huge amount of direct contact with active users without it costing you anything…just a little bit of time In the example of Facebook there are three main ways you can use it, with a Facebook Profile, Facebook Group or Facebook Fan Page. Setting up a Facebook Profile is the easy first step, allowing your company to have a presence on the site and to invite friends to join. You can then update statuses and images that they can all see, which is a great way of just keeping them up-to-date. A Facebook Group for your business is the next move in opening the scope a little wider, allowing you to send bulk invites (like to

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an open day, or to a sale item) out to members, who in turn can send them to their friends thereby creating huge viral potential. There are a limit to the number of people you can have in a group though, which is when having a Facebook Fan Page can come in useful. These pages are open to anyone, not just those who are registered, meaning the whole world can see them, opening up your business to even more potential customers, with the ability to see how many impressions you get too. You can message to all members via updates too, which is a great way to promote special offers and the like. Essentially it’s like a mini-website for your company with minimal stress, but the potential to reach maximum people through the Facebook network. Outside of these, you can also advertise on Facebook if you want to, being able to target specific types of customers (i.e males in 18-30 category who are registered in your local area). There are different ways to pay for this, but it could be an interesting experiment to see if that works for you as well. With the free areas though, Facebook offers you a huge amount of direct contact with active users without it costing you anything… just a little bit of time. Making money from it can be as simple as updating your Fan Page status with the latest deal from your shop, something that will appear on all of your fan’s news feeds. They’re likely to look at their news feed regularly…they’re not likely to look at you

the online revolution has well and truly happened, with a world of possibilities for companies. website for deals so often, so you can see the power of this. Ideally you’ll need to add extra interest, rather than being like a boring advert which they may soon get tired of. Adding test results from magazines on the speakers you’re doing a deal on, reviews of the latest portable navigation device, or linking a video to a sub box in action with details of your prices, are all the types of things that could garner interest. The key is to not over use it for direct selling, but to try and get people involved, posting on your wall and putting interesting pictures up, all to help keep your company in the minds of customers and being part of their community, rather than an annoying impersonal salesperson. When you do post about a product for sale (which may be to try and move some old stock perhaps), the good thing is you know the people who will see it are generally interested in what you do, so it is a more focused kind of advertising than most other outlets. All it really takes is some thought and some time. It clearly works as large companies now employ specialists who are dedicated to promoting their brand on-line via these types of social media sites. If you think of a large company like VW, rather than relying on people reading reviews or looking at pictures in magazines of their newest model, they can show people who have an interest in the brand videos and pictures straight away on-line. In other words, they can get their message across quicker, easier and in a more focused way, while not directly selling. Ultimately though that breeds awareness of what they do, which can have an impact when those social media users are contemplating a purchase. It can work for you too so long as you’re prepared to put in the time and believe in this new type of media, after all, it’s here to stay so if you don’t try and make a go of it you could find yourself falling behind the competition.

T: 0116 2449846 E: sales@celtrade.com

HANDSFREE SOLUTIONS MINIKIT Smart

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

MULTI-PAIRED





MINIKIT SLIM · #VJMU *O #BUUFSZ · #VJMU *O .JD · #VJMU *O 4QFBLFS · 1MVH / 1MBZ

CK3100 UK · 6Q UP WPJDF UBHT · .POP DPMPVS TDSFFO t "EWBODF WPJDF SFDPHOUJPO · 6Q UP öWF QBJSFE EFWJDFT

MKi9000 UK

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£59.99



MK6000 UK

• A2DP Music streaming • Parrot Beamforming® • 7PJDF SFDPHOUJPO • Auto phonebook sync • Pairing: up to ﬁve phones • Up to 8 000 number contacts • 150 voicetags

b 99

£48.99

CK3000 UK

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£69.99

MKi9100 UK

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£77.50

CK3200 UK

£56.99

£99.99

MKi9200 UK

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£124.50

£99.99 BURY

T E C H N O L O G I E S

CC9060 - Crystal

CC9060

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

£96.99



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£74.99



TK30

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£119.99

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£74.99

pRODUCT GUIDE

entRy LeveL DouBLe Din heAD units M.E.N looks at the double DIN head units that fall under the £250 mark

guiDe

PRoDuct focus:

There was a time when finding a decent single DIN head unit for under £250 was a tough shout. Nowadays though, whether audiophiles like it or not, there’s a desire amongst consumers for ever-cheaper options and a decent single DIN head unit can be picked up for much less. It’s also now possible to find a double DIN head unit within that price bracket, even though the suggested retail prices may have been originally higher. There’s a debate raging at the moment amongst the industry, which was highlighted by some when putting this guide together (although not specific to the products in this guide), the question of whether it’s detrimental to the market for products to be sold too cheaply, and, if so, whose fault is it? Should dealers who constantly knock down prices in a bid to win the sale be to blame, or should the manufacturers/distributors who let it happen be the ones held up for scrutiny. It’s a perennial debate, and there’s certainly no easy answer, but if you have views then feel free to contact M.E.N (andy.mills@ creativemedialtd.co.uk) and let them be known. Back to this guide though, and here are some great double DIN head units that come in at under the £250 mark, that clearly offer great value for money and are sure to create happy customers. Some even offer great potential for dealers to up-sell on items such as Bluetooth modules or steering wheel remotes, which is great news for dealers wanting to maximise their profits.

ALpINE

The suggested retail price of Alpine’s CDEW203Ri unit only just scrapes into this price point at £249.99. It’s a head unit made with iPods and iPhones in mind, with full speed connection to both via the included Full Speed Connection cable. It offers CD-R, CD-RW, MP3, AAC and WMA playback and comes with both a front Aux-in and front USB port. With a built-in 4x50W amp, a stylish white LCD display and blue illumination, the Alpine unit is an excellent way into quality double DIN aural and visual pleasure. What’s even better is that the unit can be built upon as it is steering wheel remote control ready, KTP-445 Power Pack ready and Parrot Bluetooth ready with the KCE-400BT unit. That makes for a great basis upon which dealers and installers can up-sell.

Contact: Alpine Electronics, 0845 3131650 or alpine-electronics.co.uk

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|ENTRy LEvEL DOUBLE DIN

BEAT

The BEAT 675 is a pretty spectacular looking 6.2 in double DIN head unit that even benefits from a built-in Bluetooth hands-free phone kit. Quite a selling point for a unit in this price range! DVD, VCD, DivX, MP3, CD, CD-R/RW, WMA and JPEG formats are all supported which means it’s a truly entertaining system for the end user. It also comes with an AUX-in, USB port and SD/MMC Card Slot plus an RDS Tuner. The 6.2in screen is a TFT high quality touchscreen, perfect for watching movies on or using as the control source for making and receiving calls through the Bluetooth hands-free kit. A stylish and functional addition to any double DIN slot, and at a price that customers are likely to be very impressed by.

Contact: Connects2, 0845 2575588 or connects2.com

CLARION

Released in 2009, Clarion’s CX609E falls into the entrylevel price point for double DIN head units. It’s styled in an OE way, meaning it shouldn’t look out of place in any dashboard. Two of the key selling points of this unit are that it offers iPod direct control via the USB port and also comes with a built-in Bluetooth hands-free phone kit with external microphone (the Bluetooth can also be used for A2DP streaming). There’s still a CD drive too, capable of playing CD-R and CD-RW discs, and the unit can also play MP3, WMA and AAC files. On top of all of this another nice touch is the 728 variable colour combinations available of keys and display, something that should see this unit look even more at home in any dashboard.

Contact: Clarion GB Ltd, 01793 870400 or clarion.co.uk

JvC

JVC offers three double DIN head units that are widely available to end users under the £250 point; the KW-XR411, KW-XR611 and the KW-XR811. The KW-XR411 is the cheapest option, boasting a CD receiver and equipped with a USB port. It’s a more basic specification, but looks great and should be a useful solution for dealers. The KW-XR611 is fully-featured and offers a two-way controller for iPod/iPhone via the front panel mounted USB port. There’s also a front panel mounted AUX-in which allows for multiple digital or analogue sources to be used. Meanwhile, the smart OEM-style KW-XR811 double DIN head unit is equipped to match the needs of the high-tech, modern day driver. Featuring Bluetooth Wireless Technology, dual USB ports, a front panel AUX-in and separated variable colour, which allows users to set different colours for the display and key set, in order to match the interior illumination of the vehicle (a function the KW-XR611 also has). All three units include an RDS FM tuner and a MP3/WMA compatible CD player with a 24-bit DAC to ensure faithful music reproduction (the KW-XR811 using a Tl/Burr Brown 24-bit DAC).

Contact: JvC, jvcmobile.co.uk

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COBRA

|2011

The PeRfect fect Pairing NSV from Cobra provides the ultimate in OEM - look Bluetooth hands-free systems, giving dealers a whole new sales pitch.

hile there are many options for dealers when it comes to supplying Bluetooth hands-free car kits, it’s rare to find any that integrate so neatly with the vehicle’s dashboard as those by NSv from Cobra. NSv is a leading OE supplier of Bluetooth technology and as such the quality of their products is impeccable, with an attention to detail and incredible simplicity that sets them apart from the competition. But what really sells their aftermarket Bluetooth hands-free systems is the design, with switches built to integrate perfectly into a vehicle and achieve a factory fitted appearance. Over 150 vehicle applications are catered for, meaning the switch controls come in a large variety of shapes and sizes to fill the blank switch panels in a massive selection of vehicles. Each one is specifically designed to complement the car’s factory interior with the control to be installed in unobtrusive, OEM-type positions. From this users can touch a single button to answer calls, disconnect calls, use voice dialling, redial last number, adjust the volume, reject calls, transfer to headset for private calls, disable the Bluetooth connection and erase the pairing memory. On top of all of this, some models have two additional buttons that allow for next and previous track selection when listening to music via the A2DP streaming or to turn the volume up or down. Added to this original equipment appearance and single/triple switch control, NSV kits also sound great thanks to their hook-up to the car’s speakers. They also offer outstanding voice clarity with a directional microphone, digital signal processing, echo cancellation and noise reduction. When using these systems, the car will mute the sound system automatically when calls are coming in, and for added safety they support

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the voice dialling mentioned earlier so drivers can stay totally focused on the road ahead. The systems automatically link to the user’s phone once the ignition is turned on and up to five mobile phones can be linked to it. On the installation side of things, NSV systems can be integrated with Plug & Play ISO or vehicle-specific harnesses, so they shouldn’t pose installers any issues. In the box dealers will find the specific control switch, microphone and BT3 Bluetooth module. NSV also offers a selection of four universal control switches, keeping an OEM style appearance but not designed with any specific vehicle in mind. These four universal switches come in either chrome or black round backlit single button formats or chrome or black rectangular triple button formats, meaning dealers aren’t limited to who they can supply these systems to. For dealers looking for something a little different when it comes to their Bluetooth hands-free offer then an NSV system is the perfect choice. NSV brings an element of subtlety and class into the mix and offers leading Bluetooth technology coupled with high quality audio and great voice clarity. The fact that the system can be installed to be almost unnoticeable on a dashboard should be an appealing selling point to customers, many of whom may feel that this integrated OEM style is something that will add real value to their vehicle. The fact that its functionality and quality is as much of a reason to choose it, and indeed sell it as the looks are, will probably only become apparent when they begin to experience how well it works for themselves. Your customers are sure to be delighted with an NSV Bluetooth system. For more information on NSV Bluetooth hands-free systems make sure you contact their official distributor Cobra UK Limited Contact: Cobra Sales 01932 772 400 or cobravehiclesecurity.co.uk

NSV fully integrated Bluetooth® systems – now available exclusively from Cobra!

Be one of the first to stock the ultimate Bluetooth® Hands Free Mobile Phone Systems from NSV, the leading OE supplier of Bluetooth® technology. NSV’s advanced hands free systems are the number one choice for many of the world’s leading car manufacturers and now they’re available to you, exclusively from Cobra. Quick and easy to install, NSV Bluetooth® Hands Free Systems integrate seamlessly within the vehicle to achieve a factory fitted appearance. Powered by the latest technology, they provide the ultimate in voice transfer and clarity of audio reproduction. ■

Quick and easy installation ■ Seamless integration ■ ‘Plug & Play’ solution (no soldering required) ■ Over 150 vehicle applications ■ Custom switchgear ■ Single button functionality including: voice dialling, answer and disconnect call, redial, call reject, volume adjustment – and more!

Call Cobra Sales Support now on 01932 772 400

vESTATEC

|2011

vESTATEC NOW

vestatec has grown massively over the years and now dealers can really benefit

vestatec as a company has been around since 1987, originally as a supplier of German-manufactured bodykits, spoilers and wheels. They then took on the Rosen brand in 1998, but ten years later there were big changes. vestatec sold Rosen and took on the Gentex and Interdynamics brands, before adding Metasystem to their line-up earlier this year. Throughout all of this vestatec has also been a supplier of BBS alloy wheels to car manufacturers and in more recent times has acquired pATH products (a name many of you will recognise from times gone by from car audio, but are more involved with home audio such as IXOS nowadays). While not all of vestatec’s divisions or products are applicable to the mobile electronics retailer, it’s clear that their expansion over the years has put the company in a very good position. Now, they may have grown to accommodate more products, but what they can offer in the mobile electronics trade are significant, and potentially very profitable, offerings including things like the Gentex rear view mirrors with in-built screens. Metasystem in particular have products for the trade that are proving to be continually popular, especially their parking and Thatcham approved security solutions. The latest in those areas are:

ACTIvE pARk 4 This is the latest parking solution from Metasytem, available as a front or rear kit. These include flush mount sensors (which are mounted from behind and give a perfect OE finish) that can be painted to match the body colour and offer easy diagnostics for servicing. The front kit can be activated automatically, from a VSS connection, when the vehicle speed is below 5mph. When installed without VSS connection it activates for 20 seconds at ignition ON, or when the button is pressed, and when reverse gear is selected, the system remains active for 20 seconds to further assist with parking manoeuvres. The rear kit meanwhile uses the same flush fit sensors, but utilises an intelligent system that is programmable to accommodate tow bars, bull bars, bike racks etc, and it can be wired to disconnect when towing too. Both systems come with audible alerts but can also be used with the optional ABP0211 display too.

WIRELESS vEHICLE SECURITy Metasystem offers the HPAT 5.0 WFR or the EasyCAN WFR security systems with wire-free installation for the sirens. Both are Thatcham category 2-1, therefore achieve a Thatcham category 1 status for the vehicle’s security and can be linked with any Meta alarm that’s programmed for an M04 or M05 back-up siren. The latter meanwhile comes with a digital alarm that is programmed to integrate to the vehicle’s CAN Bus or an analogue alarm for vehicles not equipped with a CAN Bus. Naturally these products both carry the same high standard of quality that all Meta security products do, but have that extra help for installers with the lack of wires to the siren. For show cars or discreet installation just about anywhere, these wire-free solutions are excellent. There are also commercial opportunities here as the alarm sensors are also wireless meaning installation into large trucks, mobile homes or even boats is an easier and quicker and therefore more cost effective for installers, who would otherwise have to spend time neatly routing the wires.

AIR CON…IN A CAN! One of vestatec’s companies, Interdynamics Europe, can offer dealers a potentially new revenue stream. The company supplies Air Con in a can, using patented R134a refrigerant technology. The kits can be sold to end users for DIy recharging of their air conditioning system, or there’s the professional range for dealers willing to offer the service. With so many air-conditioned cars on the road nowadays, this is a potentially huge market to get into, and thanks to vestatec it’s also now an easy one to get into! The company isn’t staying put though, with more new launches due in the New Year, including a range of AV products, plus there are plans to enter the telematics arena later on in 2011, in partnership with Octo Telematics. Until then though dealers can continue to benefit from Vestatec’s 23 years of experience, their quality products that are designed for easier installation and their technical back-up. There’s also the benefit of next day delivery on any orders received before 4pm, which is always an additional help. For more information on Vestatec and their offerings to the trade, or for details of becoming a supplier, contact them on the details below. Contact: vestatec, 0208 8672340, vestatec.co.uk or metasystem.org.uk

www.mobileelectronicsnews.eu

They’ll get increased vision You’ll get increased proﬁt We offer a wide range of parking sensors to suit every need – including yours! Fit our number plate sensors in a fraction of the time of drilling into the bumper and you’ll save time and money on every job! Contact Jon Rossiter on 0208 867 2347 (jon.rossiter@vestatec.co.uk).

Meta is Better innovation • quality • reliability www.metasystem.org.uk Part of the Vestatec Group of Companies

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NOkIA

|2011

Ck-200 INSTALLER CHALLENGE Nokia invites dealers to see how simple their mid-level Ck-200 Bluetooth kit is to install

It’s a statement in itself that Nokia should invite dealers and installers from across the Uk to experience their Ck-200 for themselves. It clearly shows a huge amount of confidence in their product and a belief that it can offer an up-todate alternative for dealers in that midlevel price point. M.E.N attended their installer morning at Nokia’s Farnborough headquarters to find out just why they’re so pleased with this latest product.

own CK-200 with them, resulting in a quicker ability to get on the road and start making and receiving calls as they don’t have to fuss around uploading contacts etc. For dealers, this clearly has a very strong selling point. There are other reasons why dealers and installers should like these units too. As there is simply the display (with built-in 9mm microphone), wireless remote control and the junction box, the task of installation should be significantly quicker and easier than other Bluetooth car kits. There are

An excellent turn-out of Nokia suppliers and

options with the junction box too, with ISO or

installers were greeted at the strict security facility,

Tel-in connections available, plus there is a micro

and told that the format of the day would involve

USB port under the screen, which allows for easy

a brief presentation followed by a hands-on

access to solve any software issues, again saving

installation. Coffee and biscuits ensued before

the installer time. Ultimately there’s not much the

the presentation, where the nice chaps at

Nokia hasn’t covered with this unit, and they also

Nokia went through the reasoning, design and

claim it’s their most compatible phone kit yet, plus

installation possibilities of the CK-200. The reasoning

users of most Nokia smartphones can benefit from

is perhaps one of the most significant parts of their

text message displays on the CK-200’s screen and

talk, pointing out that in that middle ground of

use of the My Own Key application to programme

Bluetooth hands-free kits, that have displays but

texts into the phone for sending on the move.

aren’t built to play music, there has been relatively little competition. As they point out, this is a huge

But the proof of the pudding is, as they say, in

part of the market though, so they’ve worked hard

the eating, so the assembled dealers were then

to provide a new alternative in the form of their

given their free CK-200 kit and taken back to their

CK-200.

vehicles in Nokia’s multi-storey car parking. With tool kits in hand they then set about installing their

For end users, this new kit is a stylish addition to the

CK-200 kits, and all of those who M.E.N spoke to

dashboard, with a clear LCD screen that offers a

agreed with Nokia’s claims, that it is indeed a very

massive number of illumination colour options for

simple kit to install. As the microphone is built-in,

perfect matching to the dash lighting. Interestingly

one of the best places to fit the CK-200 is above

the microphone is also built into the unit, and

the rear view mirror, but many were installed in

although an additional external microphone can

more traditional places such as the centre of the

be attached, it does mean a less fussy looking

dash. Time will tell just how well the dealers get on

install. However, it’s the functionality that may be

with using them, but first impressions were all highly

the key selling point of the CK-200 in as much as

favourable.

it can connect two phones simultaneously. This is ideal for the business user, who also wants to

Nokia hosted three of these days, giving a free

use their personal phone from time-to-time while

kit to each dealer not only as an incentive to get

out on the road. Operation of this is easy, with a

them along, but also so they could experience the

wireless remote control that even comes with a

product themselves. What became clear though

strap for mounting to the inner circumference of

is this is more than just a marketing gimmick, the

the steering wheel. Simple operations from the

people at Nokia truly believe they’ve developed

remote control allows for calls to be answered and

a brilliant mid-level Bluetooth hands-free kit and

ended, plus phone selection.

they want the world to know about it. As it is, a lot more dealers know about it now and it probably

The additional beauty of these is that the screen

won’t be long before customers hear about the

can be removed easily from cars and swapped

functionality and are coming to you asking for it

straight into other vehicles with a Nokia CK-200

by name…and judging by the ease of installation,

cradle attached. For fleet users this is ideal, as they

that can only be a good thing for dealers/installers.

can switch between company cars taking their

Contact: Europe.nokia.com

www.mobileelectronicsnews.eu

TRADE SALES DEPT

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MODEL

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4x50W, CD/MP3/USB Bluetooth & iPod direct

7.” Touch screen CD/USB/DVD Bluetooth & Face-off

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T+ 020 8569 1543 F+ 020 8848 7175 E+ support@caraudiosecurity.com

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All prices exclude VAT at current rate and are subject to availability/change without notification. Trade prices are available to CAS Account holders only. E&OE

BLuetooth hAnDs-fRee cAR kits

guiDe

pRODUCT GUIDE

The latest solutions for phoning on the move that dealers can give to their customers

BLAUpUNkT

ALpINE

Alpine may not offer a dedicated Bluetooth hands-free kit but what they do have are fantastic Parrot Bluetooth units that can be linked into their head units. The KCE-250BT has a built-in Bluetooth module and is compatible with a wide range of Bluetooth enabled phones (and is also upgradeable to support future models). It comes with a microphone and offers phonebook download, voice dial, auto answer function and call history. The KCE-400BT has all of this but adds audio streaming via Bluetooth plus that all-important iPod connectivity. Both units are reasonably priced and can offer dealers a good up-sell item for customers who have bough non-Bluetooth hands-free equipped head units. Contact: Alpine Electronics, 0845 3131650 or alpine-electronics.co.uk

FUNkWERk

The BT Drive Free 111 is Blaupunkt’s offering of a Bluetooth handsfree car kit to the market. The unit comes with an integrated speaker and microphone and offers multi-pairing support to connect to two different mobile phones with an automatic Bluetooth connection. Blaupunkt claim excellent sound quality too, thanks to the DSP solution for noise cancellation and they suggest it’s as useful at home or in the office as it is in a car. The kit comes with a sunvisor mounting clip, car battery charger, USB charging cable and manual and offers 10 hours of talk time and 400 hours of standby time from a single three hour charge. Contact: Autosound, 01274 688990 or autosound.co.uk

A new entry into the UK’s hands-free market, the Audio 2010 from Funkwerk is an attractive looking piece of kit. Utilising a high-precision OLED display within a stylish housing, installers have three mounting options included in the kit; an adhesive pad, mounting plate and mounting arm. This should help realise a seamless fit into just about any vehicle. The Bluetooth hands-free kit is compatible with all common mobile phones, and can quickly wirelessly connect with upto 10 different phones. It also has the useful feature of being able to pair two mobile phones simultaneously using multi-point technology, which is a major selling point of the product. On top of this there’s intelligent voice control, which is activated via the central button (buzzer), which naturally makes calling on the move more convenient and safer. Sound wise, the Audio 2010 employs DSP echo and noise suppression, provides voice output through the two front speakers and has an integrated mute function. That isn’t all though as this clever product also allows users to read and reply to SMS messages and offers playback of music files from the mobile phone or an MP3 player. In fact, there’s also the possibility of connection to iPod and other compatible devices via the optional iDapter accessory. Funkwerk also believe this product is quick to install meaning there’s pretty much nothing the Audio 2010 can’t do. Contact: Autosound, 01274 688990 or autosound.co.uk

www.mobileelectronicsnews.eu

|BLUETOOTH HANDS-FREE CAR kITS

Most dealers will be aware by now of the two hands-free options from iO; the iO PLAY and the iO Visor kit. The PLAY is an innovative Bluetooth music streaming car kit, which allows users to simultaneously make and receive phone calls while streaming music from a second portable device. It’s compatible with MP3 players, mobile phones and can even be used with Sat Nav, allowing for the playback of each through the car stereo simultaneously and wirelessly using the Bluetooth technology. On the phone side, the PLAY stores upto five mobile phones in its memory pairing automatically when the user enters the vehicle and is compatible with all Bluetooth enabled mobile phones. The small control console for the PLAY uses a very thin 4 core wire and is mounted by iO designed fixing pads, making it relatively easy to install just about anywhere inside a car. The iO Visor Kit, on the other hand, is completely wireless. With a built in microphone and speaker, users simply clip it to their visor and are ready to make calls. With noise and echo cancellation features and the ability to pair the kit with a voice dialling equipped phone, users need not touch their phone at all to make a call. Alternatively, the iO Visor’s simple one touch functionality makes answering, redialling, rejecting and ending calls quick, safe and easy for users with phones not equipped with voice dialling. With 6 hours of talk time and 250 hours of standby, plus a ‘text to speech’ function that gives spoken updates during use, the Visor kit is a simple and relatively inexpensive option for customers. Contact: Armour Auto, 0800 7839125 or armourauto.com

pARROT

The latest from Parrot is the MINIKIT Smart, a portable Bluetooth hands-free charging holder for smart phones that builds on the MINIKIT Slim. The MINIKIT Smart basically does three functions; it allows Bluetooth hands-free calling, is a phone holder and is also a charging point for the phone. It offers automatic phonebook synchronisation, advanced automatic voice recognition (tagging up to 2000 contacts for making calls without touching the phone) and reads out phonebook contacts for both incoming and outgoing calls. The unit is compatible with all brands of Bluetooth smart phones, and offers up to 10 hours of talk time and one week of standby time. Usefully, it’s also allows for software updates to aid compatibility with future phones. Considering how many smart phones there are out there, with connected services and navigation apps, this should appeal to a wide market. Naturally, Parrot still have their well-known and trusted fitted Bluetooth hands-free systems; the CK3000 Evolution, CK3100, MKi9000, MKi9100 and MKi9200. The CK models both play through the car’s speakers, have built-in voice recongnition and can be paired to up to five different phones in the case of the CK3100. This model also has automatic synchronisation with phonebooks. Meanwhile, the MK range is for fitted Bluetooth hands-free and music playing solutions. The MKi9000 and MKi9100 can connect to iPod, iPhone, MP3 player, USB memory key or A2DP mobile phone to play music through the car’s speakers. The MKi9200 has all of this but adds SD card playback ability. All of the systems come with a wireless remote control, automatic phonebook synchronisation and advanced automatic voice recognition tagging up to 1500 contacts each! The MKi9100 though also comes with a removable, high-resolution OLED screen, which displays phonebook, caller ID, track details and playlists, while the top-spec MKi9200 employs a removable colour TFT screen to do the same jobs plus display album cover art work. All of these Parrot products also have upgradeable software allowing for increased compatibility with future devices which is good for customers to know. Contact: parrot, 0844 4722360 or parrot.com/uk

MOTOROLA

In 2010 Motorola launched the TK30 and MOTONAV TN. The five key reasons why the TK30 should be a first option for end users are that it’s ‘Made for iPod’ and ‘Works with iPhone’, has advanced Multipoint performance (meaning two phones can be kept connected at once), has phonebook download and spoken text messaging, offers audio reminders if they’ve forgotten their phone or iPod and it works with each car speaker independently giving a richer sound (both with music and during calls). For a high quality hands-free experience the TK30 also has Motorola’s cutting-edge noise cancellation technology, which eliminates background noise in the car. Another nice touch is the fact it turns incoming text messages into speech, even pronouncing common text slang into real words, which makes a big improvement in safety over having to read texts. On top of this it offers quick and easy ISO installation with a full installation test provided to help deliver the service that customers expect. Once installed, the TK30 is fully integrated, so vital parking aid and navigation announcements can still be heard, even during calls. The MOTONAV TN series is something a little different for dealers selling hands-free solutions. This innovative new range combines sat nav with hands-free and can be professionally installed, meaning directions, calls and texts can be heard through the car speakers and a permanent power source can be enabled, eliminating any messy wires. The four models vary in spec but briefly run as follows: TN550; a 4.3in widescreen with UK and ROI mapping, TN555; a 4.3in widescreen with Western Europe mapping, TN760t; a 5.1in ultra widescreen with UK and ROI mapping and the TN765t; a 5.1in ultra widescreen with Western European mapping. All have multi-view displays and advanced voice menu control to allow for safer use while on the move (the TN700 allowing even destinations to be spoken), plus Motorola offer connected services that give Google search, weather, flight updates and fuel price check. The TN700 series also offers real-time traffic reports, as does the TN500 series when professionally installed, making for a great selling point from an installers point of view. Contact: Chameleon, 01206 500848 or thechameleongroup.co.uk

www.mobileelectronicsnews.eu

pRODUCT GUIDE

NOkIA

The CK-200 from Nokia is a professionally installed kit and, as you can read elsewhere in this issue, Nokia claim it’s easier than ever to fit with no wiring for the remote control and no external microphone needed. The only wire to deal with is that going to the display, plus it also has a small interface unit to make things even easier. On the features side of things one of the key selling points is the multipoint connection, allowing for two mobile phones to work with the kit at once. This is ideal for business users who have a separate phone for personal use, or even for couples travelling together. Switching between the two connected phones enables the phonebook contacts, unread messages and call log of both phones to be accessed, with automatic phonebook downloading enabled for both too. Nokia point

|BLUETOOTH HANDS-FREE CAR kITS

out that the CK-200 offers excellent audio quality with DSP and embedded 9mm microphone (with optional external microphone installation possible for challenging environments). The kit comes with a 2.5in display, with thousands of shades of backlit display colours available, making it likely to match any dashboard. The screen is also easily removeable in order to add software updates via USB connector when at a computer. With attractive retail pricing and a relatively straight-forward fitting process, it’s no wonder that the CK-200 is a increasingly popular choice with both installers and for customers needing a quality hands-free car kit. Contact: www.nokia.co.uk

NSv

NOvERO

Novero are a relative new-comer to the UK Bluetooth hands-free market, but they offer a selection of solutions for customers. Two of these, the TrustyOne and the TrulyOne are available to the UK, marking the mid-level and higher-end points in Bluetooth hands-free kits. The TrustyOne is a very simple kit with a stylish remote control that is intuitive to use. It can work with voice activated features, from voice-dialling to voice controlled SMS and e-mail and uses the latest in echo cancellation and noise reduction technology. It’s the ideal solution for customers wanting a complicated system and a cluttered dashboard. The TrulyOne is something of a flagship model, building on the same functionality as the TrustyOne but adding the ability to connect to two devices at the same time. The fact that Bluetooth-enabled music players can be linked to it aswell, means users can either have their work and personal phones linked at the same time, or their phone and music device at the same time (the music device possibly being one of those phones too). The TrulyOne also adds a stylish monochrome display that is clear, with big icons, and is controlled by the intuitive remote control. The same philosophy of simple design that Novero have on all their products is certainly present in this unit, and with easy installation and set-up, dealers can feel confident in offering this multipoint pairing enabled hands-free kit to their customers. Software updates are also easy via USB and Novero offer a hotline support for dealers who may experience and issues when installing. Contact: Daltec, 0208 5157820 or dal-tec.com

www.mobileelectronicsnews.eu

NSV hands-free systems offer dealers the chance to give their customers a really neat OEMlook installation. Distributed in the UK by Cobra, the selling point (aside from the quality of the product, thanks to NSV’s work at manufacturer level) is the fact that they come with controls designed to integrate perfectly into a vehicle to achieve a factory fitted appearance. With over 150 vehicle applications catered for, and a range of universal switches for those that aren’t, it’s the most discreet way to fit a Bluetooth hands-free system to a car. Switches come in either one-button format or three-button format, the single button allowing for answering, disconnecting, using voice dialling, redialling last number, adjusting the volume, rejecting calls, transferring to headset, disabling the Bluetooth connection and erasing the pairing memory. Those with the two additional buttons add next and previous track selection when listening to music via A2DP streaming or to turn the music volume up or down. There’s a whole page on this product elsewhere in this issue of M.E.N, but if you want to offer a discreet solution, or have customers who don’t want to mess with the aesthetics of their car interior too much, then the NSV Bluetooth hands-free systems are the perfect answer. Contact: Cobra Sales 01932 772 400 or cobravehiclesecurity.co.uk

CMY

You know that feeling you get when something comes along and you just have to have it Well...

ITS COMING.

www.my-io.com www.mobileelectronicsnews.eu

ICE HEROS

|2011

ice

heRos

2011

The I.C.E Heroes evening is a fantastic new addition to the 2011 M.E.N Expo, and it promises to be great fun.

e unveiled plans for it last month in M.E.N, and the I.C.E Heroes event is gathering plenty of steam now. Every year the M.E.N Expo aims to offer something unique for both dealers and the exhibitors, and this year the I.C.E Heroes evening is just that. It’s set to be a spectacular evening of entertainment at the Ricoh Arena on Tuesday 15th March and it’s open to anyone in the trade. Essentially it’s a celebration of this industry we work in, a great excuse to get together in an informal environment and enjoy a night of insight from some of the major players within it. With drinks and a curry laid on, attending dealers and installers will be able to benefit from some of the business acumen and enthusiasm of these industry personalities, a useful and enjoyable way to help push their businesses on in 2011 and beyond. It’s the ideal way to round off a day at the event, or an opportunity for those dealers and installers to still benefit from the information available at the event if they can’t make it during the day. At the moment around nine 20min presentations are scheduled, the topics of which will be printed in future issues of M.E.N magazine. Unfortunately there is one drawback; spaces for the event are limited. To ensure you can book your place at the evening and avoid the disappointment of missing out, contact Lucy Poet in the M.E.N office today.

www.mobileelectronicsnews.eu

BENEFITS FOR DEALERS

M.E.N EXpO 2011

• Held at the stunning Mahirs Indian restaurant at

The dates for the 2011 M.E.N Expo are

the Ricoh Arena

the 15th and 16th March, taking place

• A 24hr alcohol licence

at the centrally located Ricoh Arena in

• Curry and beer laid on for attending dealers

Coventry. For dealers it is free to attend

• On-site Casino

with tickets available via the M.E.N website

• Focus on fun, not lecturing with talks from 6pm

(mobileelectronicsnews.eu) or you can

until 9pm

• An added opportunity for dealers to catch up

the M.E.N office. For exhibitors, there are

with their suppliers

still places available but you’ll need to get

• Get real insight into new products, sales

in quick, especially if you want to book your

techniques and more, from some of the industry’s

company a slot at the I.C.E Heroes evening.

leading lights • Show girl presentation at the end of the evening The M.E.N Expo 2011 and the I.C.E Heroes evening is an event that you can’t afford to miss.

BENEFITS FOR EXHIBITORS

With the great and the good from the mobile

• Reach even more dealers, as this evening event

electronics industry coming together under

should see those attend who can’t leave their store

one roof it will not only provide the usual mix of

during the daytime

business opportunity and important new product

• Get your message out in one hit, whether that’s a

information, but this year it will also add an

product overview or training workshop

element of fun and entertainment. Now if that’s

• The opportunity to do something different, that

not worth getting 15th and 16th March marked

dealers will remember

in your calendar then we don’t know what is!

• A chance for you and your company to sell yourselves and your services • Free to M.E.N Expo exhibitors, but book early as

Contact: Lucy poet at M.E.N, 01268 754897 or

there are limited spaces.

mobileelectronicsnews.eu

|2011

INDUSTRy pERSONALITy

inDustRy PeRsonALity:

chRis wooDs M.E.N chats with FOUR’s Technical Director, Chris Woods, a man with a serious passion for car audio. A lot of people in this industry, especially on the car audio side, are drawn to it by the passion they have for the end product. FOUR’s Chris Woods is no exception, the Braintree raised 34-year old now living in Birmingham having turned a hobby into a part-time job before finding himself doing it full-time back in 2004. It wasn’t his first calling on the professional ladder, a healthy brain leading him to a degree in Civil Engineering and an associated career path. But when the opportunity arose to turn his hobby into his career he didn’t look back, starting up Axis Distribution Ltd before merging it with FOUR in 2008. It’s a good job he changed career direction too as FOUR customers across the South

Chris, you’ve been in this market a while, what’s your proudest professional achievement so far? I’m most proud to be part of the best specialist car audio distributor in the UK, working with a great team of people with a shared passion.

That’s good, so what are the best and worst things about your job and about working in this industry? The best is; I love seeing my customers and getting involved in audio systems, design and set-up. Car shows are great, seeing and hearing great installs in both show and competition cars. All in all this industry has many people who are passionate about both cars and audio, be it loud or amazing hi-fi quality, and if I wasn’t too then I wouldn’t have started in this industry and wouldn’t still be here. The worst things; traffic jams! But it’s actually very disappointing to see the declining attitude towards good quality car hi-fi.

How do you see this market now then and what do you think the biggest changes have been? The market has changed in many ways over the years I have been involved, but many of the attitudes towards it haven’t. Cars used to come without audio systems, then OEM fitment became commonplace. Next, DIN arrived and upgrades were easy, then OEM radios started to come in all shapes and sizes, but facia kits soon followed. After that, factory navigation, screens and double DINs came along, but so did the aftermarket

East of England now get regular visits from the nice guy of car audio in his massively rimmed Audi, visiting them to tell them what’s new, offer encouragement and more often than not offer them very real support. That passion mentioned earlier means he’s one of those guys who can look for opportunity for his own company but really have the needs of his customers at his core. So much so that at car shows across the Uk at any weekend during the Summer you’ll find Chris talking to end users about car audio or demonstrating just what’s possible, aiming to drive custom to his dealers. In fact, he spent so much time in the Hertz-filled FIAT panda in 2010 it’s a wonder he still has eardrums left. Fortunately he has though, so M.E.N put these questions to him;

replacements, as did the CAN Bus systems, and the integration to those. Now MOST is here, and the aftermarket offerings are starting to come through. The point is, through all of these changes, the aftermarket car audio market has always had new challenges, but also new opportunities, and the over-riding factor has never changed; that is, that OEM car audio systems can always be replaced and upgraded, and that people are interested in listening to better quality music. Retail markets overall in the UK are seeing hard times at the moment, but the car audio market does little to help it’s self. There has been a decline due to lack of marketing on the basic facts of how a consumer can benefit from an upgraded car audio system, and this isn’t a new thing. All too often car audio is promoted on price and discounts, where it should be promoted on quality and benefits like most other luxury goods. I strongly believe that the future of the specialist car audio market place is strong, and that people, when demonstrated what a good quality car hi-fi system is, are interested, and do want better sound in their cars. At the end of the day, as a race, we always want better, we just need to be shown what is available.

So what does the future hold for you and for FOUR? As a company we are always looking towards the future, and from a products point of view we feel we have some of the strongest brand partnerships to deliver great quality car audio for many days to

come. We are currently expanding our product portfolio to offer a wider diversity of products to our customers and become more of a one stop supply solution to the specialist car audio store. Personally, I love my job and want more of the same, more customer support, more project cars, more people interested in car audio.

Ok, on another note, for the dealers you visit; tea of coffee? Water for me generally, but I do have a new found love for mochachinos thanks to AI Audio.

And what’s the best piece of advice you’ve been given that you can pass onto others? Keep focused on looking where you want to go, and that’s where you’ll end up. Look away and you’ll crash there. This was actually from Chris Walker (British Superbike Champion) on a trackday, but makes sense for life too.

Finally, what do you like doing in your spare time? Spare time! What’s that! Car audio is not just a job, but one of my hobbies, so I spend a lot of Summer weekends at car shows. When I’m not doing that I also love motorbikes, so you might catch me (if you can!) riding my GSXR750 around the back roads or on the occasional trip to the Nurburgring. I have a new personal interest that takes up most of the rest of my time, my 6 month old son, Tom, and as my customers keep asking, I can’t wait to get him his first set of speakers!

www.mobileelectronicsnews.eu

|ENIGMA CAR

DOWN AT THE DEALER

Down At the DeALeR:

enigmA cAR M.E.N pops into one of Kent’s remaining specialists and finds plans for a long and prosperous future Based just off the M20 motorway near Ashford, it would be easy to drive past Enigma Car. Tucked away in an industrial unit just off a busy local road there’s no shop window to attract passing trade, just a door, a sign and shutters to the workshop. Step inside though and there’s a pleasant surprise, with a sleek showroom that may still be a work in progress, but already does a good job of portraying what Enigma is all about. With a simple layout of products there’s that feel of a designer clothes shop where customers aren’t given masses of choice…but what is there is worth having. A central seating area with Sky Tv on hand and a selection of more refined magazines for waiting customers to read, further enhance this feeling of Enigma offering an experience, not just a place to buy something from.

www.mobileelectronicsnews.eu

But how they deal with their customers is really interesting. The team of Dane, the trainee engineer, Andy, the chief engineer, Matt and Steve, who both sub-contract, Leslie, in the office and their Saturday staff all treat customers the right way. It’s a nice way of doing business, but it’s also a good way. As mentioned earlier, Enigma don’t profess to be the cheapest, but they do believe in the quality of what they do and they back that up with a professional and courteous approach with their customers. Things like giving Waitrose hampers or Autoglym packs to customers who may have had grounds for a discount due to a delay or similar, not only leaves a sweet taste in that customer’s mouth, but is also likely to cost Enigma less that taking £100 off the bill. Other ways of going the extra mile, like paying for a taxi to pick a customer up if they need to get to the workshop to collect their freshly installed car, also help to create a positive view of what they do, outside of just the quality of their work. It may seem excessive, but the money spent here is likely to be less than a monthly advertising budget in the local newspaper, and probably a lot more effective. It’s this mix of higher quality products, going the extra mile with customers and being able to do the perfect job on no matter what area they work on, that Matt believes will see them prosper into the future. He plans on Enigma servicing the people of Kent and beyond for many years to come and sees that these factors will help him to achieve that. However, he also points out how some suppliers have really come to his aid and allowed Enigma to be in the enviable

position they are now. FOUR, Alpine, Paragon, Dal-Tec, Armour Auto and Celsus are all singled out for supporting Enigma in recent times of trouble, caused mainly by the banking crisis, and he’s genuinely grateful for that. His loyalty to them is sealed now and he points out how on top of the ways they helped Enigma, companies like FOUR and Parrot in particular continue to assist as he moves the company forward. “They work hard with shops to create business for us,” he explains, “and we’ve made good profit from them”. This is what it’s all about after all, and while they’ll continue to have a smaller foot fall that other companies, the customers they do have tend to be spending good money on decent products that gives Enigma a healthy profit and allows them the time to work to the standards they want. All in all that sounds like a pretty switched on plan, so it’ll be interesting to see what the next 15 years of Enigma Car will bring… because they’ll certainly be around for at least that long judging by what M.E.N saw.

pA-ME p U Scor

vERDICT : A swanky m great

R TE

On the customer side of things, those who come to Enigma (90 per cent of whom find their way there through word of mouth according to Matt) are sold what they need. Matt even turns customers away if their budget won’t stretch to something he believes they’ll be happy with, preferring to take the chance that they’ll save the extra and come back for a job they’ll be delighted with. It’s also noticeable that Enigma don’t deal with entry-level products, everything they offer is at the mid-level and upwards. It seems to be working well for them too, as Matt has points out; they may sell less than other companies but what they do sell they make a decent profit on. He also believes that dealing with higher-level products also reduces the risk of spending time on returns and the subsequent unhappy customers, which gives Enigma extra time to spend on broadening their scope. In fact, as the Aston Martin in their workshop shows they can offer most things to do with cars, in this case an engine

rebuild, bit of restoration, audio install and bespoke fabrication, and elsewhere engine remaps, vehicle detailing, bespoke exhausts, security and communication installs plus some own brand coach screens and online catalogue hosting using their own developed software.

Matt Hurst is the main man there now and he’s busily building the foundations for a bright future. With very little competition in Kent nowadays, Enigma may well have an advantage from the off, but they’re not resting on their laurels. Not only has Matt been busy behind the scenes increasing the efficiency of the company (things like job sheets for the technicians, turning off unused lights to save money, which he believes can be put into areas that matter, like their installations etc), he’s also keen to keep building on the so far successful ethos they have. “We want everyone who comes to us to be happy, to get a good deal and a professional job,” explains Matt, “we make sure they’re looked after and leave with a smile on their face, which is also what I try and do for the staff”. A perfect example of this with the staff is the fact that Matt has actually carpeted the workshop, making it warmer and easier on their knees when installing!

variety achine o ffering a coffees a of hot drinks for a ll nd a tea , which w tastes. Two tasty, onl ere all ve y marked ry down for cups and pap siz option m e. The cappucci er no ay have pus 5/5 thoug hed it to h.

v.C.E GUIDE

|INSTANT EXpERT

Instant expert

The FiaT Panda 2010 4x4 Parking sensor insTall. This months installation is courtousey of Martin Wright. Martin tells us it is an easy car to do and has supplied images and a right write up. To start, from the centre of the bumper mark out 60cm for the outer and 40cm for the inner sensors. The outer sensor can be mounted 7.5cm from the reflector and the inner sensors 14.5cm up from the bottom of the grill/top of the silver trim. There is a large grommet in the spare wheel well, you can easially route the cable through this.

There is a lack of space in the boot area to mount the junction box and therefore the box was mounted on the underside of the carpet with a cable tie. The sounder can be mounted on the underside of the support shelf, this can easily be heard by the driver.

You can locate the power feed for the reverse lights in the loom, locate the green wire.

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Compiled by Vernon Craig â&#x20AC;&#x201C; 07813303398 www.freedominstallations. co.uk Covering: Bristol, Bath, Taunton & Gloucestershire.

Installation by Martin Wright â&#x20AC;&#x201C; 01727 844464 www.ice-stalbans.co.uk Covering: Hertfordshire and the surrounding areas.

RAyNER RANTS

|2011

RAYNER RANTS Adam Rayner has another pop at poor PR and suggests ways to further your own cause… As the song about paving paradise To put Up A parking Lot goes, “you don’t know what you’ve got till it’s gone…” so is it for our trade. What used to be a huge industry has definitely shrunk. I was ICE editor of Max power (minute’s silence please…) at its peak and if I raved about an item, it sold in droves to a keen youth. Back then, I gather the whole trade was worth of the order of 250 million quid a year. Now, we are at eighty million and headphones sell ninety million’s worth a year, so I’m looking at diversifying myself, since it’s still Good Ears as are needed…but ICE is my first love. Back then, trips abroad for successful dealers were more common and were not trips to the CES or to SEMA for quasiuseful stuff but to tropical islands and you got told about it on special letterheads with palm trees on it! I never ever got to go on anything like that but I have been flown to Japan and vegas and fed and wined and cana-peed to bits. I’ve even flown virgin Upper Class once (which effing RUINS you for going back to coach….) and have been treated as ‘respected member of the press’ often embarrassingly well. I like to think I am a down to Earth sort of dude

your table. And NEVER, EVER EVER give it the “Don’t

than flexible as I was still coping with bereavement

you know who I am?” line in moments of stress. For

at the time. Which if I am honest may have had

if you ‘have’ to do it, then you a) fail as they didn’t

more to do with it but in two decades and asking

know, thus humiliating yourself and if you do it when

every other writer I know, I have never come

they do know, then you b) fail for being so puke-

across this before. There was another one as well,

struck horrible and stupid.

but that’s too sensitive even to hint at!

But I do have an issue with so-called professional Public Relations, those ‘best equipped’ to deal

Anyway, the point is that you can do nearly all the

with the media, who are paid to find out who you

stuff a PR does yourself. Pen some bullet points and

are. At it’s best and I’ll name names, you have

USP’s and send them to M.E.N. and Fast Car and

the likes of RSPR Media Solutions and Haddock

make a list of mags that might be keen to learn

Communications in the home audio field who are

about you and your stuff. Make sure you have a

bloody brilliant, know their stuff, their writers and their

half decent picture to add to it and you are giving

politics. Then you get the ‘big, clever’ agencies

the mag some material to make pages with,

that regularly insult you freely on behalf on bigger

which is what they do. It’s not rocket science. Hell,

companies, often Japanese or American.

you could even advertise….

as I grew up in a weird world. People I met at

A really lovely thing is happening right now, I am

home in my youth included Stirling Moss, Una

I was e-mailed and invited to the States to go to

talking to the CEL Trade folks about including

Stubbs and Lionel Blair as well as Ron Moody,

learn about a seriously important new device. I

Fusion on Talk Audio as a site associate and you

Barry Cryer and Alan Coren. I met Cleo Laine

said ‘thanks’ and ‘yes’ and started to look forward

know what? Should we meet in the middle, I will

and Johnny Dankworth and all kinds of Lords

to it…then a chap with a name his parents had

be dealing directly with the New Zealanders for

and lots of TV people like Mike Aspel. A certain

picked from the classics (I think it was Faust) called

news and being ‘handled’ as by a ‘PR’ by them

generational thing going on there as they were

me up again and actually asked who I wrote for

too, with the Leicestershire men supplying review

at my parents house a long time ago but I came

and instructed me to make a list to send to him! I

kit and getting links to news, videos and articles in

up against real, actual, old school proper fame,

had an attack of the strops, spat the dummy and

return to see their ROI work. I’ll be doing my bit to

as against ‘celebrity’ and thus formed some very

was depressed about it. After all, why had they

drive those Fusion fans back through your doors

firm opinions.

called, if only to want to find who the fuck I was

and there are LOTS of them!

afterwards? I must be a nobody after all…

Oh and not a PR agency in sight….

Basically, the more actually known you are, the

Then ensued an embarrassingly long process of

more it behoves you to be polite to those who

them harassing me to ask me to relent – but by

clean up after you, offer you security and wait at

then I had a point to make and was feeling less

Take care, now and avoid the old BOOMpH tinkle … www.mobileelectronicsnews.eu

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Alpine Electronics of UK Ltd Contact: Keith Holness T: +44 (0) 2476 719623 E: keith.holness@alpine-electronics.co.uk W: www.alpine-electronics.co.uk Brands: Alpine Armour Automotive Limited Contact: Sales T: 0800 783 9125 E: sales@armourauto.com W: www.armourauto.com Brands: Autoleads, CTi, iO, Mutant, Radiomobile, Veba, VI, Avital, Clifford, Focal, Hornet, Kicker, Orion, Viper Anglia Fleet Services T: 01493 888017 M: 07760196088 W: www.angliafleetservices.co.uk E: james@angliafleetservices.co.uk Brands: Anglia Fleet Services Ltd offer a One stop shop. Vehicle Conversions Specialists. Customer operations and national vehicle installation services of the highest quality including a wide range of accessories such as Racking, Roof Racks, Tow Bars, Graphics, Van Vaults, Bulkheads, Light Bars, Beacons, Hands Free kits, Tracker, Sat Navs. Audiovox Incaar Systems GmbH Contact: Ian Rosevear T: 01483 722531 E: ian.r@audiovoxincaarsystems.com W: www.audiovoxincaarsystems.com Brands: AIS, Incaar, Invision Audio Wave LTD Contact: Grant Hanan T: +44 (0) 1702 589722 E: grant@audiowaveltd.com W: www.audiowaveltd.com Brands: Audio Wave - Handcrafted bespoke amplifiers Audiopipe Contact: Pav / REJJY T: 01604 601500 / +44 (0) 7810652661 E: pavkapoor@hotmailcom W: www.caraudiosupplies.com Brands: Audiopipe, Earthquake & Mobile Spec Automonitor Mobile Multimedia Ltd Contact: Hugh J McTernan T: +44 (0) 116 275 2020 E: sales@automonitor.co.uk W: www.automonitor.co.uk Brands: Automonitor, SAVV, Necvox, Visteon and Vizualogic Autosound Limited Contact: Lee Fergus T: 01274 688990 E: lee.fergus@autosound.co.uk W: www.autosound.co.uk Brands: Blaupunkt, Bosch car multimedia, Tetrax, Funkwerk, Funtoro

Bazooka (Flagship Products) Contact: Greg Morris T: +44 (0) 20 8838 8844 E: sales@flagship-products.co.uk W: www.bazooka.com Brands: Bazooka, Morel

Clarion (GB) Limited Contact: Sales at Clarion T: +44 (0) 1793 870400 F: +44 (0) 1793 875881 E: info@clarion.co.uk W: www.clarion.co.uk Brands: Clarion

Bravox Audio (Hexen A.D) Contact: Ajay Maisuria T: +44 (0) 20 8904 7099 E: sales@bravox.co.uk W: www.bravoxaudio.com, www.bsaaudio.com Brands: Bravox & BSA Speaker Systems

20:20 Mobile Contact: Marc James T: 01270 411838 E: marc.james@2020mobile.com W: www.2020mobile.com Brands: Nokia, IO, BlackBerry, Sony Ericcson, Jabra, Motorola, LG

Car Audio Security Contact: Reno or Allan T: 08707 220011 E: support@caraudiosecurity.com W: www.caraudiosecurity.com / www.jblcaraudio.co.uk Brands: UK Wholesaler for JBL, Infinity & Harman Kardon. Authorised Dealers for: Alpine, Kenwood, Pioneer, Sony, JVC, Vibe, Fli, Boss Audio, Orion, Clifford, Snooper, Hertz, Rainbow, Fusion

Cobra UK Contact: Cobra Sales T: 01932 772 400 E: salesuk@cobra-at.com W: www.cobravehiclesecurity.co.uk Brands: Cobra offers a complete range of vehicle security, safety and electronic systems: CobraTrak stolen vehicle tracking systems, Cobra alarms and immobilisers, Cobra ParkMaster parking sensors, Rosen retro fit in-car DVD systems, NSV Bluetooth handsfree systems, E-Cruise aftermarket cruise control and speed limiters, and Coyote live speed camera alert systems.

Car Audio Supplies Ltd Contact: Pav / Rejjy T: 01604 601500 / +44 (0) 7810652661 Email address: pavkapoor@hotmail.com W: www.caraudiosupplies.com Brands: Earthquake, Audiopipe & Mobile Spec

Commercial Electronics Contact: Salim Ali T: +44 (0)208 404 7105 F: +44 (0) 208 404 7104 E: sales@hawkcaralarm.com W: www.hawkcaralarm.com www.demonalarm.com Brands: Designed & engineered in UK. Est. over 25 years. OEM service available. Hawk Car Alarm, Hawk Reversing Angel, Hawk Motorcycle Alarm, Hawk GPS, Demon Alarm, Demon iReversing , Demon Motorcycle Alarm, Demon Tracking.

Canm8 Ltd Contact: Colin Palmer T: 08452266283 E: SALES@CANM8.COM Brands: Canm8 range of can bus interfaces can bus custom design CSS Aftermarket Group Contact: Mick Barber T: 01773 746 591 F: 01773 743 251 E: sales@CSSAftermarket.co.uk W: www.carsoundsupplies.com Brands: PARKSAFE REVERSING SENSORS - CAMERAS - IVANHOE TRUNKLINER - ACCOUSTIC TEXTILES IVANHOE SUB BOXES - RHINOMAT SOUND DEADENING - PARCEL SHELVES - AERIALS ELECTRIC AERIALS - ONYX AUDIO ELITE CONSUMABLES AND ACCCESSORIES - MARINE MOTORHOME - COMMERCIAL - AUTOMOTIVE

Connects2 Contact: Andrew Simner T: 0845 257 5588 F: 0121 522 5589 E: sales@connects2.com W: www.connects2.com Brands: Connects2 – Interface solutions for O.E.M and aftermarket systems, Including interfaces for iPod, USB, MP3, Aux, Steering wheel controls inc CAN-Bus, Stalk & Display, Telemute, Parrot, and MOST fibre optic iPod & Bluetooth hands free interfaces. BEAT, Ground Zero, Tsunami, Shuriken, Balistic, Raptor, Zenec, Metra, LG, MAC Audio

Cellular Trade Accessories (CTA) Contact: Sales T: 01296 425831 E: sales@tradeaccessories.com W: www.tradeaccessories.com Brands: Nokia, Sony Ericsson, Parrot, Motorola, Autoleads, Scorpion, Jabra Celsus UK Limited Contact: Sales T: +44 (0)1202 664 390 E: sales@celsusice.co.uk W: www.celsusice.co.uk Brands: Celsus Accessories, Calearo, CANBus, Dynamat Europe, iPod Integration, Jehnert, JL Audio, MTX Audio, Stinger Electronics, PAC Audio, Stinger DSI CEL Trade Contact: Andrew Marsden T: 01162 449846 E: sales@celtrade.com W: www.celtrade.com Brands: Garmin, Road Angel, Snooper, Sony, TomTom Parrot, Fusion, Mio, Pioneer, Alpine and Kenwood Chameleon Codewing Ltd Contact: Kent Stabler T: 01206 500 848 M: 07702 565100 E: sales@thechameleongroup.co.uk W: www.chameleondirect.com Brands: Authorised Distributor for THB Bury, Parrot, Motorola, Kram Radio Mutes, Scorpion, Dashmount, Brodit, Steelmate, Alpine, Kenwood, Snooper & Nokia. Plus Trade & Corporate Nationwide installation. CKO International Contact: Mark Scarff T: 020 8863 8333 E:enquiries@c-ko.co.uk W: www.c-ko.co.uk Brands: CKO, Eurologics, Necvox, Nesa/ VST, Rosen

Daltec AI Ltd Contact: Matt Tombs T: 0208 515 7820 E: sales@dal-tec.com W: www.dal-tec.com Brands: Distributors for Dice Ipod, Dension, Fiscon, Steelmate, Bluetooth Car kits including Novero, THB Bury and Nokia, Brodit, Tow-Trust and much more…. Dashmount Contact: Steve Taylor T: +44 (0) 208 391 1911 E: steve.taylor@dashmount.co.uk W: www.dashmount.co.uk Brands: Dashmount Digicat Media LTD Contact: Select Products T: 01233 623236 E: matt@selectproducts.co.uk W: www.selectproducts.co.uk Brands: installer accessories Directed Electronics Contact: Armour Automotive T: 01420 476 767 E: Customerservices@directed-uk.com W: www.directed.com Brands: Clifford, Viper, Hornet, Avital, West Coast Customs, Directed Audio, Orion, Directed Video, Directed Mobile Media

For less than £17 per month, you can list your company details here. For more information, contact 01268 754 897 or e-mail admin@creativemedialtd.co.uk 40

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www.electronics-worldwide.com REVERSING CAMERA KITS A colour reversing camera kit with surface mount camera with audio and infra red illumination, 7” monitor and 20 metre lead. Additional inputs for two more cameras.

£175

REVERSING CAMERAS

Also available with coiled plug-in lead for caravans & trailers

SURFACE MOUNT CAMERA Surface mount reversing camera with CMOS or CCD sensor, infra red night vision and 5M power/video cable.

(20 Metres total length)

£35 £59

CMOS: CCD:

FLUSH MOUNT CAMERA Supports up to three cameras

£225

Flush mount reversing camera with CMOS or CCD sensor, infra red night vision and 5M power/video cable.

WITH TRAILER/ CARAVAN LEAD

ADDITIONAL SIDE CAMERAS FOR CAMERA KITS Wide 90°viewing angle CCD Sensor Infra red illumination With 20m lead

CCD:

3.5” LCD MONITOR & BRACKET

Reversing cameras for side mounting. � � � �

£35 £59

CMOS:

Compact monitor with dual video input and adjustable bracket for dashboard or console mounting.

£70

£49

MIRROR WITH BUILT IN 7” SCREEN

INTERNAL CAMERA

£79

£70

Internal colour camera with fully adjustable angle.

electronics WORLDWIDE

FALCON CAR CAM 3 CAMERA & RECORDER

2, 3 or 4 sensors

A self contained in car CCTV system with recording of audio and video to SD card (max 16 hours using 32Gb card). Ideal for taxis, motorsport events or for evidence in the event of an accident. Manual or continuous recording modes with time and date stamp. Recordings can be played back on an optional screen connected to the recorder or any PC with USB or SD card reader.

Activated automatically when the vehicle is put into reverse gear the on dash display will warn the driver visually and audibly how far they are from an object Wide angle detection ultrasonic sensors with temperature compensation to keep consistent range in extreme weather conditions.

� Internal Colour Camera � With infra red illumination � Records audio and video at 30fps

� �

�

(not included) Automatic or manual recording Auto Overwrite for continuous recording Playable on a PC using Windows Media Player Recordings are time Quantity discounts & date stamped available

Also available with digital distance display & 4 sensors

£75

£15 WITH 2 SENSORS

£20 WITH 3 SENSORS

Very easy installation, sensors and display just plug in to the main unit with only 2 wires to connect to reversing light! Includes fitting kit, hole cutter drill bit and installation instructions.

� Uses standard SD Cards up to 32Gb �

PARKING SENSORS

£25 WITH 4 SENSORS

£35 WITH 4 SENSORS & DIGITAL DISPLAY

INSTALLERS WANTED - REGISTER ON OUR WEBSITE BELOW

SNIPER AUTOMOTIVE

electronics WORLDWIDE

FA L C O N WORLD CLASS SECURITY

Multimedia

Tel: 01928 759 239 www.electronics-worldwide.com

email: sales@electronics-worldwide.com

DiRectoRy www.mobileelectronicsnews.co.uk for as little as £17 per month, you can list your company details here. for more information, contact 01268 754 897 or e-mail admin@creativemedialtd.co.uk

Drive Contact – Steve McLean T: +44 (0) 1943 882716 E: smclean@imcopex.co.uk W: www.drive-imcopex.co.uk Brands: Handsfree – Parrot, Nokia, THB Bury & others SOT & Telemute Leads – Autoleads Non Damage Brackets – Bloomice Cradles – Brodit Lightbars, Beacons & LED’s – Haztec Camera Systems – Veba Antennas – Hirschmann & others Voltage Converters – Wallen GPS Safety Alert & Event Recording Systems – Novus Parking Sensors – Steelmate, Veba, ParkSafe & Autowatch (HGV) Alarms - GT

Earthquake Contact: Pav / REJJY T: 01604801500 / +44 (0) 7810652661 E: pavkapoor@hotmail.com W: www.caraudiosupplies.com Brands: Earthquake, Audiopipe & Mobile Spec

Fusion Electronics UK Ltd Contact: Matthew Forbes T: +44 (0) 845 299 7586 F: +44 (0) 845 280 7585 E: matthewf@fusionelectronics.com W: www.fusionelectronics.com

Navigon AG Contact - Anthony Mills T: 01189 635 965 F: +49 40 370 88 480 E: Anthony.mills@navigon.com W: www.navigon.com

Select Products Contact: Matt T: 01233 62 32 36 E: matt@selectproducts.co.uk W: www.selectproducts.co.uk Brands: Select Products

Novus Systems Ltd Contact: Nigel Carter T: 0845 659 0959 E: info@novusgps.com W: www.novusgps.comm Brands: Novus speed camera detectors

SmarTrack Ltd - Global Telemetrics Contact: Andrew Newman T: 0845 833 6971 – 07787 106493 E: andy.n@smartrack.uk.net w: www.smartrack.eu Brands: SmarTrack – MotoTrak – TOADTRAK - uTrack

Origin Technologies Ltd Contact: Steve Doyle T: 0203 010 1000 E: steve@pogogps.com W: www.pogogps.com Brands: Pogo and Origin Pama & Co Ltd Contact: Pama Sales Office T: 0161 494 4210 E: uksales@pama.co.uk W: www.pama.com Brands: Pama, Authorised UK distributor for Parrot, Plantronics, Krusell, Cobra, Scala, Ring, Dexim, Lexar

Gemini Security Direct UK Ltd Contact: Kelly Pee T: +44 (0) 1354 695 946 E: k.pee@gemini-alarm.com W: www.gemini-alarm.com Brands: Manufacture of Car Alarms, Can-bus, Wireless Sensors, Parking Sensors Cellular Accessories.

Panorama Antennas Ltd Contact: John Thomson T: +44 (0) 20 8877 4444 E: sales@panorama-antennas.com W: www.panorama-antennas.com Brands: Manufacturer of antennas for DAB, Mobile Radio, Tetra, 3G Broadband and other wireless technologies.

In-CarPC Ltd Contact: David Hitchings T: 0117 972 1775 E: sales@in-carpc.co.uk W: www.in-carpc.co.uk Brands: In-CarPC, Mini Intel Atom Automotive PC, Mini Intel Core 2 Duo Automotive PC, Mini Via C7 Automotive PC, Pico Automotive PC

Paragon Auto Electrics Contact: Paul Culling T: 0845 33 00 600 E: Paul@paragoncaraudio.com W: Paragoncaraudio.com Brands: Alpine, Kenwood, Pioneer, JVC, Clarion, Sony, Rockford, Connects2, Autoleads,TR Speed Detectors,Hirschmann

Sailes Marketing Ltd Contact: Matthew Sailes T: +44 (0) 1386 554210 E: info@sailesmarketing.com W: www.sailesmarketing.com Brands: Manufacturer and Distributor of CAN Bus interfaces, Electronic Interfaces, Automotive Transducers, Data Logging Systems and SpeedWatch Scorpion Automotive Ltd Contact: Petra T: 01257 249928 E: info@scorpionauto.com W: www.scorpionauto.com Brands: Scorpion Security, Scorpion Parking Systems, Scorpion Stolen Vehicle Recovery Systems, Scorpion Cellular Accessories, Scorpion Multi Media, Scorpion Reversing Cameras

Navman Contact: Andrew Marsden T: 01162 449846 E: sales@celtrade.com W: www.celtrade.com Brands: Navman

Focal See Armour for contact details

Frequency Telecom Ltd Contact: Stephen Donovan T: 020 8397 2222 E: s.donovan@frequencytelecom.co.uk W: www.frequencytelecom.co.uk Brands: Jelly Communications, CleverKit.com, UK Car Kits.co.uk

ProgressiveICE.com T: 0871 871 9747 E: sales@progressiveICE.com W: www.progressiveICE.com Brands: Audiovox InCaar Systems, Becker, c~quence, Dension, Flash2pass, i-sotec, Parkology, Paser, Vizualogic

Morel (Flagship Products) Contact: Greg Morris T: +44 (0) 20 8838 8844 E: sales@flagship-products.co.uk W: www.morelhifi.com Brands: Morel, Bazooka

Fli Audio T: 0870 765 8423 E: dealers@midbass.co.uk W: www.fliaudio.co.uk Brands: Fli

Four Contact: Brian Parton T: 0845 450 1594 E: info@fourcars.co.uk W: www.fourcars.co.uk Brands: Audison, Audiocontrol, Audison Connection, CDT, Hertz, Massive, Rainbow, Skinz

Locks4Vans Ltd Contact: Sales T: +44 (0) 1474 560077 F: +44 (0) 1474 561112 E: sales@locks4vans.co.uk W: www.locks4vans.co.uk Brands: L4V, Diablock, Bodyguard, Containerlock, Deadlocks, Slamlocks, Defender Contact: Kevin O’Byrne T: 0118 9701612 E: admin@mmsa.org.uk W: www.mmsa.org.uk Brands: The trade association of independent specialist retailers

Electronics Worldwide Ltd Contact: Chris Williams T: +44 (0) 800 083 1893 +44 (0) 1928 759239 E: chris@electronics-worldwide.com W: www.electronics-worldwide.com Brands: Falcon Alarms Systems, DE Multimedia

Parrot UK Limited T: 0844 472 2360 E: sales.uk@parrot.com W: www.parrot.com Brands: Parrot

M Mobile Media Specialist Association Ltd

Drivesync - Tracking Contact: Andrew Marsden T: 01162 449846 E: sales@celtrade.com W: www.celtrade.com Brands: Drivesync - Tracking.

Kenwood Electronics UK Limited T: +44 (0) 1923 816444 E: enquiries@kenwood-electronics.co.uk W: www.kenwood-electronics.co.uk Brands: Kenwood

Steelmate Automotive (UK) Ltd Contact: Kevin Kay T: 01582 475677 E: sales@steel-mate.co.uk W: www.steel-mate.co.uk Brands: Steelmate Parking sensors, TPMS, HID

Twd LTD Contact Name: Smudge T: 07980 594 579 F: 01902 863 999 W: www.twdlimited.co.uk Brands: Crunch, Hifonics, MB Quart, Toxic, Audiobahn

Vestatec Contact Name: Jon Rossiter T: +44 (0) 208 867 2347 E: jon.rossiter@vestatec.co.uk W: www.metasystem.co.uk Brands: Meta, Gentex

Vibe Audio T: 0870 765 8423 E: dealers@midbass.co.uk W: www.vibeaudio.co.uk Brands: Vibe

For less than £17 per month, you can list your company details here. For more information, contact 01268 754 897 or e-mail admin@creativemedialtd.co.uk 42

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T: 0116 2449846 E: sales@celtrade.com

New CK-200 Car Kit UNIVERSAL MULTIPOINT CONNECTION Built-in 9mm Mic with noise cancellation

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Simultaneous dual phone capability with UNIVERSAL

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Prices exclude VAT and delivery Errors and Omissions excepted