Mobile Electronics News March 2011

MARCH 2011

CAR IS THE STAR

• m.E.N Expo tickEt frEE iNsidE • m.E.N Expo tickEt frEE iNsidE •

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THE ED UNIT SPEAKS: THE GREY POUND I know several people who’s savings accounts probably tilt the right side of a million squids and they all have one thing in common, they are middleaged and rather careful with their cash. More than one of them has a penchant for collecting interesting cars, and for ‘interesting’ read ‘old’ and it’s not uncommon for them to be disappointed in the sound system compared with their 645 or Merc V8.

Most of you will be familiar with upgrading old cars – I’ve recently done an Elan +2SE myself where the owner wanted to be able to hear a bit of music at speeds above walking pace (about 5mph was all the original system was good for).

He didn’t want it to show, so I fitted some door speakers which are invisible to the occupants.

It involved the tricky job of cutting the door trim and grinding the backing off the lower carpet trim till it was acoustically-transparent. Thanks to the person who invented the Dremel, it was performed without too much drama but it couldn’t solve the problem of having to add some extra glass fibre around the speaker hole. Rather than make up a former to keep the fibre-reinforced filler from wandering past the speaker hole area, I used a couple of polythene packing ‘air-bags’ to block off its escape.

Don’t think I’m doing you out of a paying job by the way, this bloke squeaks when he walks (he won’t be reading this!) and, apart from the cost of the bits, my ‘payment’ is being a named driver able to spank a very smart 42yrold orange and chrome car around my local lanes – a bit of a head-turner (evening ossifer!). Back to the plot. How do you find rich customers (those who are willing to pay) who could be wooed into having a bespoke job on their collector’s car?

One method would be to take some images of work - which most installers do on a routine basis - on collectable cars and build up a portfolio for the website and publicity which could include magazine advertising. There is no shortage of publications in this area – Classic Car, Classic Car Mart, Collectors Car (I’m making some of these up to see if you are paying attention), American Classic, Classic Truck, Classic Classic. Jesting aside, there really are loads of them, and I haven’t even mentioned the best car magazine in the world – read by nerds, the rich and the very very rich – EVO.

‘CAR TECH MANIACS’

I was watching a Police Camera Action prog on ITV the other day, and I learnt from presenter Adrian Simpson that prodding a sat nav screen is apparently not illegal on the move, but any wandering about as you do it could get you done for driving without due care and attention.

No wonder people sneer at tv prog’s with juvenile levels of pseudosensationalism. Simpson referred to these sat-nav twiddlers as ‘car tech maniacs’. Huh?

Marty’s internet recommendation of the month:

www.youtube.com/watch?v=vlqaFANOC3Y&feature=youtube_gdata_player

CONTENTS MARCH 2011

04 ED SPEAK: The new editor talks about demographics, Lotus Elans and ‘car tech maniacs’

06-07 EXPO SHOW OFFERS: Exclusive special offers only available at M.E.N Expo 2011

08-12 NEWS: It’s amazing that so much news crammed into these hallowed pages

14-15 ALPINE DEMO CAR: We’re not saying that our installers could do better than the Germans

18-23 PRODUCT GUIDE: Mainly high-end full range compo and coaxial speakers

24 NEW PRODUCT FOCUS: Exclusive news of TomTom’s Pro Fit system

28-30 PRODUCT GUIDE: MEN looks at phone cradles – a hot seller at the moment

32 SCORPION’S SCORPION TRACK: Dealers take a good look at this exciting new product

34-37 M.E.N EXPO SHOW GUIDE: See what you will be missing if you don’t make it to the Show

38 CONNECTS2 DAB DEVELOPMENTS: Come to EXPO and see a true DAB breakthrough

40 OPPORTUNITY KNOCKS: Further advice about branding from expert Bojo O’Toole

42 DOWN AT THE DEALERS: The new ed talks to some old mates at Source Sounds in Sheffield

44 RAYNER’S RANTS: Adam is never short of a story or an opinion

47 V.C.E GUIDE: Parrot install step by step in a Kia Rio

50 INDUSTRY PERSONALITY: A chance to read all about the new audio mentalist Ed

52-54 M.E.N DIRECTORY: Compiled this month by ed assistant Scotch Locke

NEXT MONTH’S FEATURES INCLUDE..

• Tracking systems • DAB digital radio Send me some info if you would like to be part of it!

Charlotte Body PUBLISHER Tel: 01268 754 897 or 07903 944666 Fax: 01268 754429 email: charlotte@creativemedialtd.co.uk Martyn Williams EDITOR Tel: 07768 083748 email: edunit@edunit.plus.com Peter Johnson ART DIRECTOR Tel: 01268 754 897 Fax: 01268 754429 email: peter.johnson@creativemedialtd.co.uk Loraine Winter DESIGNER Tel: 01268 754 897 Fax: 01268 754429 email: design@creativemedialtd.co.uk

MARTYN WILLIAMS 4

Editor Mobile Electronics News edunit@edunit.plus.com www.mobileelectronicsnews.eu

Shauna Peters ADMINISTRATOR Tel: 01268 754 897 Fax: 01268 754429 email: shauna.peters@creativemedialtd.co.uk If Creative Media publish any supplied text or photographs by way of contribution to the magazine, you automatically and hereby grant Creative Media a perpetual, royalty-free, irrevocable, non-exclusive right and licence to use, reproduce modify, publish, translate, create derivative works from and distribute such text or photography into any from, medium or technology now known or hereafter developed. In addition, as between you and Creative Media, you assert and waive any and all moral rights in such text or photography.

The views and opinions expressed by any contributors (including advertisers) to the magazine are not necessarily those of the magazine and should not be taken as such.

eXpo show offers

MARCH

MADNESS! Manufacturers and distributors have Made a Massive effort to support Your show, and have coMe up with soMe stunning offers that can onlY be gained bY being there. coMe to the show and pick up soMe bargain deals!

connects2 Connects2 is a major sponsor of the Show and has come up with some really great offers which include an invitation to relax on the stand for a while and enjoy the hospitality of the Connects2 team.

There are offers aplenty which include a bottle of champagne for those who spend a minimum of £250 on beat speakers, and spending £500 on connected home hi-fi – the company’s

electronics worldwide Following on from the huge success of the Sniper range of alarms and tracking systems electronics worldwide will be launching a brand new range

exciting new product offering, will get you a free ipod

of sniper hid conversion kits at eXpo. As with the Sniper alarms

docking station.

these kits are designed to be priced very competitively allowing

Another free bottle of Champagne will come your way with a

you to maximise your profits but without compromising on quality or

modest £200 order for evo lights.

reliability. All the kits come complete with bulbs, ballasts, mounting

Bargain price offers specially for the Show include an oeM camera and a wireless

brackets and wiring looms where necessary and as a one-off launch special offer, only available for

transmitter and receiver kit for only £59, and if you purchase a 3.5inch on-dash monitor, a

orders placed at the eXpo show

number plate camera and a PK Wireless it will add up to a bargain £70.

the kits will be priced at £35 for the H1,

Also on offer specially for the Show are parking sensor kits – buy five kits of powerdrive8 in

H3, H7, H8, H9, H10, H11, HB3, HB4, HB5

black white or silver and will be priced at only £30 each.

kits, £45 for D2S kits and £54 for the H4

Dealers buying five integrated TK30 kits for VW get a free bluetooth ski jacket. They have

high/low beam bi-xenon kits.

a padded casing for a cell phone and an MP3 music player and feature a device on the sleeve that lets the wearer control incoming and outgoing calls, and toggle back and forth

steelMate

to music playing through removable speakers in the hood.

the first 100 customers to visit our stand with this advert and their company business card will receive a free set of parking sensors worth £39. all business cards collected at the show will be put into a raffle and the winners will receive a free gift. offer is subject to 50 sets per day for the two days and the offer is subject to Steelmate’s discretion.

sMartrack Dealers will be offered enticing bogofs at the show – included in the buy one, get one free plan is the smartrack night and day t-card with smartrack protector pro. SmarTrack will also be supplying free beverages both days and dealers are invited to sit down and talk about their tracking product requirements.

Free PoS material will be available and dealers will be able to pick up stock from the SmarTrack stand.

6

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cel trade If you thought CEL TRADE were already masters of the attractive offer, wait till you get to the Show and see what’s happening there. tempting deals include the sony cd/Mp3 tuner, model cdX gt540ui with direct iPod control, front USB and front auxiliary input being offered at 40 percent off the current trade price. And save six pounds on a kenwood kdc 3051r cd/Mp3 tuner with front Aux-in, steering control ready and 4x50W output. Trade visitors to the Show can save £10 on a newly-overhauled garmin nuvi 265w noh with 4.3 inch screen equipped with European mapping and Bluetooth. Another top sat nav deal is the tomtom go 750 Live, again with a 4.3 inch screen and European mapping, Bluetooth plus 12 Months free Live service offered at £50 off. There’s also a chance to gain a free Muc-off display stand with cel trade’s special show-only offer - an illuminated in-store PoS display for Muc-Off products when you order £500’s worth of Muc-Off stock. anyone purchasing a minimum of four pairs of fusion cs fr6930 fusion shallow-mount three-way 6x9 speakers with grilles will get them half price. Other Fusion products being offered include the cs at1100 fusion 10 inch active subwoofer rated at 360W peak. there’s a saving of £15 on this item.

scorpion

Midbass

win a product hamper worth

special introductory offers at the Show from Midbass include

£400 both days of the show by

its new range of replacement car speakers available in

participating in a business card

individual single speaker blister packs of four, 5.25, 6.5 and

raffle. There will be special offers on

6x9 inch standard euro-fit sizes. These have been developed

Scorpion products, these will include

to provide a quality speaker at a low price point for quick and

parking sensors, scorpion track, sigma

easy replacements of OEM speakers.

security, toad security and sterling

Midbass would like to invite all existing, new and prospective

security.

dealers to a free drinks reception on the Midbass stand from

Scorpion are offering big savings

4.30pm on tuesday.

on dealer’s time when installing

New dealers are welcome to come and discuss the new 2011

tracking products, evidenced by a

product range, with special first order offers and free gifts

demonstration of the new scorpion track configuration process.

celsus Celsus will have some show onlY

only available at EXPO. unbeatable special offers on vibe, fli and edge products will also be available at their stand. Midbass will also be recruiting new dealers and vibe superstores at the show, with first order discounts and free gifts.

mouth-watering offers available to

autosound will be offering fantastic discounts on the

dealers attending the event. some of

new 2011 blaupunkt range of products and will also have a show

these will run for the coming months

offer from Funkwerk of buy five Audio 2010 kits and get one kit free.

on certain lines, so make sure you

the funkwerk audio 2010 system bluetooth hands-free kit uses

attend to avoid disappointment.

a high visibility oled display. Functions such as the simultaneous

celsus will be showcasing its unique

connection to two mobile phones (multi-point), reading and replying

website live at the show and any

to SMS messages and the playback of MP3 files plus quick installation

dealers logging in onto the celsus

and three fitting options makes it a product worth checking.

site at the celsus stand and placing an order during this time will get an extra special discount on any order

arMour autoMotive’s sales team are

they place. A brilliant offer!

not

revealing too many details but suffice to say that they will be

c-ko international

offering exclusive quantity deals on essential lines and there will be quantity pricing on the new ranges being launched at

Another stand well worth a visit to catch a number of never-to-be-repeated

the show and there will also be introductory pack offers. Armour

offers only available for the duration

will be talking about their try one, buy one, offerings and you will

of the show. Although, like many other

be able to bag a big consumable deal while you’re at the Show.

exhibitors, these will only be revealed

they also promise some consumer-led promotions and special

on the stand – visitors will not be

stand pack deals.

disappointed with the discounts offered on popular C-KO products.

Without giving too much away, also

car audio & securitY

look out for some great news on

car audio & security will have some amazing show offers which will only be available to dealers visiting their

c-ko’s parking sensors, an offer that

stand. Excitement will be generated with JBL demo cars, including the new Scirocco and the new 2011 JBL product

cannot be beaten!

range

www.mobileelectronicsnews.eu

7

BE A HERO – IT’S NOT TOO LATE! ICE Heroes Night on Tuesday March 15 at 6.30pm, offering free beer and curry at the Lady Gs Casino at the Ricoh Arena, is not to be missed.

Attending dealers and installers will be able to benefit from some of the business acumen and enthusiasm of industry personalities willing to share their knowledge, a useful and enjoyable way to help push their businesses on in 2011 and beyond.

Plus we have a fantastic night of entertainment! Enjoy a sexy and seductive Burlesque show, plus discover who are the industries ICE Heroes!

With incredible gaming, amazing entertainment, fantastic food, join us for a celebration of the industry we love, and get ready to experience the thrill of the G Casino at the Ricoh Arena.

The highlight of the evening will be the Ice

Hero Award sponsored

by Connects2 with the incorrigible MC Adam Rayner. Other notable awards guaranteed to promote interest will be ‘Moobs’ Of The Year, Batman and Robin Award, Northerner of the Year, Southerner Of The Year, Wonder Woman Award. Superman Award, ‘X Men’ Award and ‘Grand Design’.

The Creative Publishing team will be there, including Publisher Charlotte Body and the new Editor, Martyn Williams. In his new role, Martyn will be interested to listen to industry opinion and also to offer comment. We should add that his comments may become less intelligible as the evening draws on..

This is a guest list only event, so please RSVP to Shauna Peters on 01268 754897 or shauna.peters@creativemedialtd.co.uk to confirm your place.

ARMOUR AUTOMOTIVE AT EXPO The Armour Auto team will be talking to dealers on the latest range developments on harnesses, connectivity and fitting solutions in addition to presenting new ranges of Tech Connect and Kinetik Batteries.

Tech Connect is an excellent way to fulfill customers needs who might otherwise go to a large chain for their requirements, it’s a simple range of cables to connect device to inputs whether iPod, RCA, 3.5mm or USB. The range includes retractable and coiled variants.

Armour will also be launching its second generation range of iO Play2 and iO Talk2, plus dash brackets and a new range of customtooled fascia adaptors. Autoleads products will play a major part with items including iPod interfaces to allow the play, charge and control of an iPod through the OEM head unit; using the OEM head unit controls.

In all, Armour has a huge range of 13 brands including Hushmats and Draper tools.

Armour Auto 0800 7839125 www. armourauto.com

EXPO FOR C-KO C-KO International will be focusing on a number of new and upgraded products at EXPO such as their Digital TV tuner with improved automatic frequency searching for even better reception on the move and their all new 6.5 inch headrest monitor with brand new higher-definition panel, plus a wider range of smart reversing systems including some toughened heavy commercial units.

Contact: C-KO 020 8863 8333 www.c-ko.co.uk

CAN Bus Specialists Covering 250+ vehicles

CB-2

CB-1

Vehicle Speed Signal & RPM output.

Vehicle Speed Signal output.

The original and still the best!

CB8-R Multi output interface Speed, RPM, Lights, Reverse, Hand Brake & Ignition supply

CB2PK Speed Switch output for de-activating front parking sensors above 6 MPH & Reverse signal for rear sensors at Low price

SCPTRAN2 Speed signal & RPM for Ford Transit 2003 – 2006.

Latest news…

BMW 5-series 2010 now covered, Please contact us for further information

CB-6 NEW Low cost multi output interface. Same size as CB-1 Speed, RPM, Lights, Reverse, Hand Brake & Ignition

• TEL 01386 554210 • FAX 01386 552461 • • sales@sailesmarketing.com • www.sailesmarketing.com •

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9

NEWS

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NEW ALPINE PRODUCTS Alpine’s stunning new single DIN mobile media station, the IVA-D800R will be seen at EXPO plus the new PXA-H800 IMPRINT processor. Both will be available in the UK in May. The IVA-D800R has a 4x50W amplifier and seven inch WVGA touch screen and a deck with DVD±R/±RW/CD/MP3/AAC/WMA/ DivX playback with audiophile-grade parts throughout. It will also control a PXA-H800s

basic functions. It has a USB connection and will play iVideo. It has IMPRINT six-channel digital time correction and equaliser functions.

It’s Parrot Bluetooth Ready and is bristling with accessory compatibility. Come along to the Show for an exclusive UK view of this featureladen beauty. The new Alpine PXA-H800 IMPRINT processor succeeds the PXE-H650 and has many enhancements including manual set-up using the new RUX-C800 controller (sold separately).

It also has MediaXpander PLUS for improved playback from compressed media devices.

Contact: Alpine Electronics 0845 3131650 www.alpine-electronics.co.uk

RECRUITMENT

SALES PERSON / FITTER REQUIRED LONDON’S PREMIER CAR AUDIO CENTRE HAS A VACANCY FOR AN EXPERIENCED SALES PERSON AND INSTALLER CANDIDATES SHOULD HAVE A GOOD WORKING KNOWLEDGE OF CAR AUDIO, ALARMS, BLUETOOTH AND IPOD SOLUTIONS FITTING EXPERIENCE, EXCELLENT CUSTOMER SERVICE SKILLS AND PROVEN SALES ABILITY ARE ESSENTIAL EXCELLENT PACKAGE AWAITS SUITABLE CANDIDATE WITH SALARY ACCORDING TO AGE AND EXPERIENCE CONTACT BOB ON 020 8875 2525 or EMAIL CV TO SALES@DYNAMICSOUNDS.CO.UK DYNAMIC SOUNDS, UNIT 6, 118 GARRATT LANE, LONDON SW18 4DJ. www.dynamicsounds.co.uk

HAPPY 10TH BIRTHDAY W7

The tenth anniversary of JL’s flagship W7 subwoofer is celebrated with a special Anniversary Edition – AE, which includes a satin black frame finish, a bright-anodized trim ring and exclusive badging.

Available models are the 8W7AE, 10W7AE, 12W7AE and 13W7AE. Also available in extremely limited numbers will be a signed version of the W7AE by JL CEO and founder Lucio Proni - a future collector’s item with only 300 being produced.

Contact: Celsus 01202 664 390 www.celsusice.co.uk

PASER BY CELSUS The Italian-made Paser range (ISO 9001 certified) of specialist interfaces is now available in the UK and Ireland exclusively distributed

by Celsus. Paser interfaces include CAN-Bus, FM, fibre-optic, steering wheel controls, vehicle display integration, OE integration, Bluetooth function, radio replacement, video-in-motion, iPod connectivity and lots more. Commenting on the recent product range addition, Paul Baker, Managing Director of Celsus said: “Paser brings an exciting new dimension to the UK customer base and we see many opportunities and an exciting future for both companies working together.”

Celsus 01202 664 390 www.celsusice.co.uk

KENWOOD DAB LAUNCH New from Kenwood and on display at EXPO, will be the new KACDAB4551U entry-level, sub-£200 CD DAB tuner using future-proof DAB+ and DMB technology. It will auto switch from DAB to FM and back if the DAB signal is lost. It also has an easy ABC station search and one-push auto tune. Other features include front panel sockets for USB and iPod Direct, Bluetooth ready and OEM wired remote facility.

Kenwood’s first SD and SD HC card player, the KDC-4751SD is being launched. It also has USB and iPod Direct plus MOSFET 4x50W. A new look mid-range model KDC5051U, has new direct radio preset key and log key. This log key allows you to select “last used “ function (contacts/ ipod selections /radio stations etc) The new KDC-BT31, 41 and 51U models get inbuilt Parrot Bluetooth with optional external mic option on all but the entry models, the same applies to iPod Direct and even the entry model gets a USB input.

New look double DIN model DPX404U is a great OE head unit replacement with a pair of stereo pre-outs and OEM wired remote interface plus Apple/ USB connectivity.

The Multimedia DNX5280BT has a detachable front panel and ‘photo view’ junctions and multi option route selection (only one route offered previously) Contact: Kenwood Electronics, 01923 816444 www.kenwoodelectronics.co.uk

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11

NEWS

HERTZ MILLE

JVC LAUNCHES ‘DRVN’ RANGE

NEW RAM MOUNT HOLDERS

JVC’s ‘drvn’ series is a whole new line of speakers, subwoofers and amplifiers. The black colour and the aggressive design is aimed a the youth market with Carbon Mica cone materials synthetic dome tweeters. Subwoofers come in two types, both 30cm, with and without a d ual-voice coils Three high power amplifiers are offered, a digital mono type and bridgeable two and four channel full range types.

A large speaker range is offered and includes a component two-way and a four-way coaxial unit.

Contact: 020 8208 7623 www.jvcmobile.co.uk

Hertz has launched a complete redesign of the highly successful Mille speaker range. Comprising of a 28mm tweeter, 70mm mid, 165mm woofer and a choice of two passive crossovers, Mille may be purchased in two or three-way systems or as individual components.

The two passive crossovers available are the MLCX 2 TW - a Hi-Lo crossover, and the MLCX 2 TM - a Mid-Hi crossover for use with the ML700 mid and ML280 tweeter. Thus the Mille three-way systems use a mix of active (for the woofer) and passive (for mid and tweeter). Each crossover has three-stage tweeter adjustment in 2dB steps.

Contact: FOUR 0800 652 5125 www.fourcars.co.uk

The X-Grip Universal Holder is the latest product from RAM MOUNT due for release in May. Designated RAM-HOL-UN7, it is compatible and interchangeable with a wide range of popular RAM mounting products and its stylish design and universality is aimed mainly at the younger market.

RAM has also released a diverse selection of mounting solutions for the Contour GPS and HD cameras (www.contour.com) for fitting to a motorcycle or bicycle and is compatible with RAM Mount’s patented vibration-dampening rubber ball and socket technology.

The Contour camera (not supplied by RAM) has a built-in GPS receiver which tracks the users’ location, and can capture location, speed, and altitude while recording.

Contact: RAM Mount 020 8893 9393 www.ram-mount.co.uk

MACROM KICK IT

Macrom has launched a ‘no compromise’ MOS series of five and six inch kick-panel bass and mid-woofers with a suggested retail price of £169.99 a pair.

They are designed for use where space is limited for a subwoofer or for customers who may prefer a more ‘up front’ bass.

Build quality is excellent with die-cast aluminium chassis and peak power handling is in excess of 200W. Contact: FasterThanSound 0161 737 03 55 www.fasterthansound.eu

iFitStuff MEMBERS EXPO CALL A call from iFitStuff has gone out to all members to come along to EXPO. Many are already attending the Show and the ICE Heroes evening event and those who are still thinking about it are urged to join the team for a productive and enjoyable event. Check the website to see who’s going, which day, and info on where to stay.

The iFitStuff Free Prize Draw for March is sponsored by Dashmount and members wishing to enter, visit the website for information.

Contact: ifitstuff.com

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HI-TECH POWER SUPPLY The Bower Power LP-200 13.8V power supply is continuously rated at 100 Amps and where an even greater current delivery is required, two or more LP-200s can be connected in parallel, each one delivering its maximum output. It is also small enough to easily fit under a demo car.

Rugged design means that it can withstand the variable quality AC from mobile generators and long extension leads and it is bristling with protection including over-voltage, over-current and excess temperature. It also has a delay circuit to prevent switch-on surge.

Contact: 07973 801449 adrian.bower@tiscali.co.uk

WEE MAN GOES MASSIVE Californian-based Massive Audio, distributed by FOUR in the UK, has teamed up in a marketing venture with Jackass’s WEE MAN (known to some for his ability to kick himself in the forehead). Wee Man is featured on the Massive website which will include a Massive Audio upgrade to his personal BMW M3.

Contact: www.massiveaudio.com

Visit us at

stand 43

covER cAR

ALPINE INFINITI FX45

It’s ‘R’ for Alpine as their Euro-demo car gets revamped with new Type R subwoofers

Prompted by the introduction of Alpine’s new Type-R subwoofer series, Alpine’s European Infiniti FX45 demo car been completely reworked using these new subs.

The Alpine installer crew in Germany headed by Manfred Stengl faced the challenge to better the previous install and to come up with a car to wow showgoers. The Infinity FX45, still an uncommon model on European roads, is a car that can’t be ignored with its bulging bodywork, further boosted by massive 22 inch OZ Botticelli aftermarket wheels fitted with 285/35 Toyo Proxes.

M

ost of the interior is covered with a mix of leather and Alcantara and the front seats replaced with Recaro Ergomeds. First of the changes was the placing of a 10 inch woofer in the door. This sometimes entails removing the door mechanism and locking the glass shut but in this car the leccy windows still work thanks to the use of the new Alpine flat subwoofer line, also available in 12 inch form. Steps taken to ensure a rattle-free performance in the door included the use of a massive steel mounting ring in the custom made glass fibre moulding.

Steel was also used to make the mounting rings for the SPR-17S 170mm speakers up high and forward in the doors to take care of the mid to high frequency range. Both speakers are aligned towards the driver’s head for good staging.

The system’s nerve centre is the new Media Station IVA-D800R. The D800R is a competition-quality head unit which has gone through a meticulous choice of components, copper shielded chassis and intensive R&D. This is teamed up with the long-awaited audio processor PXA-H800.

The H800, unlike the H650, can be aligned manually as well as being able to use the IMPRINT automatic set up. However, the

14

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“The Type-R subwoofers are the centre of attraction with half a dozen 12s in what was the rear passenger area. The enclosure for the subs can be changed between bass reflex or sealed.” resulting automatic settings can be modified to meet the customer’s taste. The system also includes the KCE-635UB, an add-on USB video player, allowing full touch control from the screen of the IVA-D800R. Vehicle information such as air condition settings, vehicle status and others can be monitored on the factory screen. To give way for the IVA-D800R, the aircon controls had to move down. The whole centre console was built from scratch to allow the necessary modifications.

The Type-R subwoofers are the centre of attraction with half a dozen 12s in what was the rear passenger area. The enclosure for the subs can be changed between bass reflex or sealed. A port can be opened and closed using a motorised flap. One push of a button allows you to experience the difference between both set ups within seconds. The enclosure used 40 kgs of Silent-Coat damping material. The extra weight of the subs and box was taken care of by using Eibach performance springs and dampers. To show the new Type-R woofers at work, the installers have created two windows in the rear of the enclosure.

In the back there are nine compact PDX amplifiers drive the system, each mono amp rated at 1200 Watts. The power of the PDX-M12s gives an overall system output of around nine kilowatts.

Next to the amps there are five TME-S370 touch screen monitors.

They were flush-mounted in a frame with piano black glossy finish which blends nicely with the leather surfaces in the rest of the trunk.

Sources include KCE-635UB USB video interface and NVE-M300P navigation system.

www.mobileelectronicsnews.eu

15

Visit us at

T: 0116 2449846 E: sales@celtrade.com

stand 35

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DEH 1300MP/1320MP

AVIC 9110BT • 5.8" Touch Screen • Flash Memory Navi • Integrated Bluetooth • Direct iPod/iPhone control • 3 Preouts • Rear USB/ Front Aux in • OEM steering & display control

• 6.1” Touchscreen • Flash Memory Navi • AV Input/Output • Rear USB/ Front Aux in • Integrated Bluetooth • Direct iPod/iPhone control • 3xPreouts • 4x50w •Speed Pulse Connection

1320MP • Radio CD MP3/WMA/WAV • Front Aux In • 4x50w • Preout





6.1”

16

£39.99

AUX

• Front USB /Aux in • Built in Bluetooth • 4 x 50 Watts • iPod/iPhone Control

AVIC 920BT



IN

CD MP3

CDE 125BT

WORTH £145 when you spend £500 on Muc-Off Products.

CD MP3

DSX S100

NEW FREE POS Stand

ROM / VIDEO

£499.99

GT252 AUX

• Front Aux in • 4x 50w • 3 x 4v Preouts • Bio light display • Bluetooth & iPod ready

IN

IN

• Front Aux in • 4x 45w • 2v Preout

CDA 9886R

AUX

AUX

CDX GT250/252

120RM

Includes: • Übershine shampoo • wheel Brush • Detailer wax • Microcloth • Wheel cleaner • FREE Wash mitt

  





AUX

IN



ROM / VIDEO



www.mobileelectronicsnews.eu

£499.99

5.8” 



AUX

IN



ROM / VIDEO



£499.95

AUX

IN

£46.99

Driving you through 2011

AVX 830

FREE



6.1” 



ROM / VIDEO

£549.00



IN

£299.97

ROM / VIDEO

KD R311/312 • Front Aux in • 4x 50w • 2.5v Preout

• Front Aux in • 4x 50w • Preout

IN

£39.99

CD MP3

AUX

IN

KDR312

CD MP3

KDC 4547UW

£59.99

CD MP3

IN

IN

£44.99

CD MP3

• Front USB/Aux in • 4x 50w • 2.5v Preout • iPod/iPhone control • Remote Control

• Front Aux in • 4x 50w • Preout • Bluetooth • Internal Mic AUX



IN



£68.40

CD MP3

AUX

IN

CD MP3

£69.44

CP- FR6930

CS- CM60

[2 4 0 [ WATTS

£59.99

[4 5 0 [ WATTS

£34.72

£34.72

• 6” Component Speakers • 45.5mm Mount Depth

KD R611

KDC BT30

WATTS

• 10” Active Subwoofer • Fusion Focused Bass Deflector • Efficient Heat Sink Design • Dual Port Concussion System • Includes Amp Connection Kit

• 6 x9” 3 way fill range speakers • Ferro Fluid Filled Tweeters • 84mm Mount Depth

• Front USB/Aux in • 4x 50w • 2.5v Preout AUX

[2 6 0 [

£34.99

KD R411

• Front USB/Aux in • 4x 50w • Preout • iPod/iPhone control AUX

E

ATS

AUX



KDC 3047

AUX

RM

• Connect & Controls iPod/iPhone • 7” Touchscreen • Bluetooth Built in • Front USB • AV Input/Output • 2 x Preouts • 4 x 50 Watts • Rear Camera Input

AUX

IN

FRE

CA

PEAK POWER



CS- AT1100

PEAK POWER





7”

CAR MATS WORTH £29.99

PEAK POWER

DNX 5260BT

MS-RA200

• IPX 5 Waterproof Marine Headunit • Integrated iPod user interface • Super Compact • Powerful 50W x 4 (Max) Amplifier • Faceplate 157mm x 68mm • 2 Zone volume config • USB connectivity

£104.16

DEH 4300UB

DEH 8300SD

AVH 2300DVD 

5.8” 

AUX

• Radio CD MP3/WMA/WAV/AAC • iPod/ iPhone Direct • 5 Band Graphic • 4x50w • Front USB/Aux In • Preout

AUX

IN

• Radio CD MP3/WMA/AAC • Large flat OEL display • iPod/ iPhone Direct • 4x50w • Front USB/Aux In • SD Card • 3 x 4v Preouts AUX

£72.48 Dealer Net

IN

CARD

£107.00

Live pricing and online ordering at www.celtrade.com Credit card payments will be subject to a 2% surcharge

IN

CARD

ROM / VIDEO

• 5.8” Touchscreen • Slidetouch Control • Radio/CD/DVD/MP3/ WMA/AAC • Navigation Ready • 2 x 4V Preouts • 4 x 50w • Front USB/Aux in • 2 Video In/Video Out • Direct iPod/ iPhone control • Multicolour illumination • SD Playback • Camera input

£198.01

Prices exclude VAT and delivery www.mobileelectronicsnews.eu Errors and Omissions excepted

17

PRODUCT GUIDE

COMPONENT This month MEN looks at premium and popular ranges of full range component and coaxial speakers

People are still walking into dealers’ shops looking at speakers and wanting them installed.

There are not as many as there used to be but MEN has included comments about product and the business they bring, from Creative Car Sounds, John Kleis Car Audio, KTD UK, Car HiFi Centre Cheltenham and.. the list goes on. A commonality between dealers comments is that most of the customers looking for good quality component sets have a higher than average disposable income, essentially enjoy music – which is a given! And are susceptible to being schmoozed in the shop. This is a winwin situation resulting in happiness behind the wheel, recommendations to their friends, and that warm and fuzzy feeling of another satisfied customer!

Alpine Type-R

Blaupunkt GT Power series Attractive metallic blue polypropylene cones and heavy duty grilles puts the Blaupunkt GT Power series into the younger buyers zone. Jason Grieves of KTD UK.com based in Gateshead has long been loyal to the Blaupunkt brand and finds that the GT Power units are decent sellers since they were introduced late last year, he said: “We’ve got fitting facilities here and I have listened to the GT Powers in a body-kitted Mondeo owned by a young customer and, they seem good. The chunky grilles look the part too.” The 160mm 65.2 c model component speaker set comes with a one inch tweeter and has a peak power rating of 260W. Claimed sensitivity is a claimed 92dB and unusually, it has a three Ohm impedance rating which should conjure some extra volume from lower-power amplifiers. Mounting depth of this typical six inch component unit is just under 58mm.

There is a wide range of tweeter-in-speaker units in the GT Power series, mainly of the triaxial persuasion. There’s also a separate 6.5 inch woofer available and cosmetically-matching subs.

Autosound 01274 685411 www.blaupunktdirect.co.uk

18

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The Type-R series has been around for a while now and has earned a good reputation. Stuart at North London-based Creative Car Sounds, for instance, thinks they are the most bullet-proof speaker he’s ever stocked, he said: “You can pump loads of power into them and they never blow up. I’ve run them in my car hooked to massive amplification and they will go very loud. Another good feature is that they are not over-bright – lots of manufacturers tend to produce speakers which have this characteristic.

“Because they go loud we find them popular with younger customers. They are a bit chunky and the actual finish is not of reference quality but their reliability is outstanding.”

A new improved range of Type-Rs will be available in April which retain key features plus cosmetic and technical refinements.

SPR-60C/-50C models gain a wave guide centre cap to reduce phase distortion and produce a better focus. All speaker cones feature a multilayer construction with a linear drive magnet and dual gap voice coil.

Tweeter for both component and coaxial models have a ring tweeter that has swivel adjustment.

Installation is made easier with the new range following a massive reduction in the size of the crossover box. It provides four levels of tweeter adjustment to achieve optimum balance between tweeter and woofer.

Two woofer sizes are offered requiring a 118 and 136mm mounting hole, plus a 6x9 with 148x223mm dimensions. Peak power handling is nominally around 300W for all models.

Alpine 02476 719620 www.alpine-electronics.co.uk

|COMPONENT SPEAKERS Audison Voce The award-winning Audison Voce (pronounced ‘Voh Chay’) is based on the extremely high-end Thesis speakers and uses some of the technology and materials from this range.

Sales guy Connor at John Kleis Car Audio in Reading, has been selling the Voces for about six months now, he said: “They are really well built and the sound is smooth as expected from a monitor-class speaker. We sell them mainly to the more mature customer who you can reckon to have a good ear and is likely to listen to soul, jazz and classical music. The younger head-banging customer usually wants something more in your face. I hear from our installers that the wire between the back of the coaxial speakers and the crossover is a bit short which sometimes needs extra thought to install where space is tight.”

The Voce range includes separate units as well as coaxials and complete two and three-way systems. The coaxial speakers incorporate a swivelling tweeter.

The woofers have an open design chassis with aerodynamic spokes which Audison claims to drastically reduce back-wave reflection. The cones are a mixture of cotton and pressed paper. A lightweight copper-clad aluminium wire is used for the voice coil to ensure a fast response whilst a radial venting keeps things cool.

Fluid-damped tweeters are made of Tetelon, a mix of silk and cotton which provides a low mass and is resonance-free up to ultrasonic frequencies.

The Voce AV K6 was recently awarded the European In-Car Speaker System 2010-2011 by EISA, the European Imaging and Sound Association. A panel of 60 journalists judging, made favourable comments about the low distortion, efficiency and value of the system.

Distributed by FOUR MASTERS 0800 652 5125 www.fourcars.co.uk

Focal K2 Power and Polyglass French-made Focal speakers are not cheap but the construction and performance amounts to a bargain if the customer is willing to pay.

Both the K2 Power and Polyglass ranges feature Focal’s concave tweeters. The main difference between the two is the woofer cone material. The K2 series has a thermoformed, structural foam central core, coated with an Aramid fiber layer on the front side and a glass layer directly derived from the Utopia series speakers. This hybrid technology significantly improves membrane rigidity without raising the weight. The Polyglass cone has a layer of hollow silica micro-spheres over a cellulose pulp. This combines traditional pulp damping properties with glass rigidity with only a small increase of the overall mass of the cone. The hard surface is said to improve accuracy and neutrality in the midrange.

The K2 uses a TNK or TN53K tweeter whereas the Polyglass has the TNB series – both inverted dome types.

K2 Power series speakers have a higher rating than Polyglass. Depending on the model, K2 is rated around 200W peak and Polyglass nearer 100 Watts. Crossovers have three-way, 3dB step adjustment for matching.

Distributed by Armour Auto 0800 7839125 www.armourauto.com

Clarion Ultra These speakers have a high-end look with an aluminium die-cast woofer chassis and a layer of pewter-coloured titanium applied to a glass fibre cone – multi-layered cone finishes are proven to help produce a cohesive sound so it can be assumed that Clarion are on the right track. A matching tweeter surface with titanium on a silk dome on their 25mm unit is also good news. The tweeter has a claimed top end of 80kHz which is extreme, and uses a neodymium magnet.

The SRU1720S-01 is the six inch 165mm model with a peak power rating of 400W with a four Ohm nominal impedance. It has a high quality 12dB/oct crossover with a translucent casing which has a single 3dB attenuation switch.

The woofer grille is one of the finest mesh offered which shows off the metallic finish of the cone.

Clarion 01793 870400 www.clarion.com/gb

www.mobileelectronicsnews.eu

19

PRODUCT GUIDE

|COMPONENT SPEAKERS

Fusion CP series Breaking from the bright metallic green look (and not an alien in sight) the CP-CM60 has a more professional grey finish.

Power handling is good for both the five and the six inch versions at 250 and 280 Watts respectively. The cones use an IMPP polypropylene base while the dome-style tweeter is a silk job, underlying Fusion’s efforts to produce a good sound.

The six inch has a mounting diameter of 131mm with a 67mm depth. It has a credible frequency range starting at 29Hz. The crossover is small and has a 6dB/octave slope which should help with transients and has a crossover frequency 3.5kHz. CEL TRADE 0116 2449846 www.celtrade.com

JL Audio Evolution C3 series JL has got the component and coaxial market covered with this convertible series. The popular 650 165mm units are rated at 150W peak with an efficient sensitivity figure of 96dB at 1W/0.5m.

This was endorsed by David Holton, co-owner of the Car HiFi Centre, Cheltenham. He said: “In coaxial form we really like them and sell lots. The citing choice of the tweeter for us is also a good stocking solution. They are not cheap but they are good value, we concentrate on selling customers a good front speaker and these are good. They also cater for a wide range of customer tastes because they go loud as well as being high quality.”

Build quality is reflected in the one inch silk dome tweeter. Its carrier can be mounted with a simple twist onto the woofer’s pole piece after removing the phase plug. The tweeter’s coaxial wiring connections can be made from the front of the woofer so that it can be fitted in situ in the car.

The woofer chassis is made from an extremely strong glass-filled polymer. The cone has a voice coil designed with a long coil for linear response.

The crossover is a quality item using premium Mylar capacitors and air-core inductors. Tweeter adjustability extends to three positions and there’s a useful two position midrange level control.

Tweeter protection is provided by Polyswitches.

Celsus 01202 664 390 www.celsusice.co.uk

Kenwood Excelon series The popular 170mm KFC-X1730P two-way compo will handle in excess of 300 Watts peak. It features an advanced speaker cone material, a new carbonpolypropylene hybrid fibre which combines glass fibre and heat-resistant Nomex material. More top materials for the 25mm tweeter (which has a swivel mounting), this has a treated silk dome which normally offers a smooth detailed sound.

Kenwood mentions that the X series speakers offer a new design of magnetic circuit that uses less steel, which is claimed to result in less distortion. Sensitivity is comparably low at 86dB/W/m.

The chassis is well built and the 17cm unit is quite deep at 58mm and the tweeter is suitable for flush or surface mounting.

The crossover box is reasonably compact and uses a Zobel network circuit for the woofer. The crossover frequency is 6kHz and it features a three-position tweeter attenuator with a protection circuit.

Kenwood 01923 816444 www.kenwood-electronics.co.uk

20

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YEARS

21 1990-2011

Profit from this summer’s

G2 launch...

  

Research Complete Enhanced Specification Refined Design

...The wait is ALMOST over!

+44(0)1420 487110 sales@armourauto.com

www.my-io.com

www.mobileelectronicsnews.eu

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PRODUCT GUIDE

COMPONENT SPEAKERS | Kicker RS-Series The RS offers customers good value, offering as it does, most of the technology of more expensive QS-Series Systems.

Component systems include the popular The RS65.2 featuring a 6.5 inch woofer and RS60.2 which is a true six inch midrange that also fits 5.25-inch location. Construction is robust with a cast aluminum chassis with nickel-plated, sprung-loaded terminals. The woofer cone’s voice coil is copper-clad aluminum wire on a polyimide former, helping it to achieve peak power handling of over 200 Watts.

The RS system uses a 25mm tweeter with advanced DuPont Tetoron elliptical domes which offers a wide dispersion pattern for greatly increased high frequency detail. These can be installed in a flush, angled, surface, or coaxial mount, the latter allowing the installer to remove aluminum phase plugs from the centres and screw-in special adapters and the tweeters.

The chassis has a mounting depth of 62mm.

The RS-Series gets redesigned crossovers with two-way biampable system having an 18 dB/octave high pass and 12 dB/octave low pass filters with a 3.5kHz crossover point. A tweeter output-level switch offers 0dB, +3dB, +6dB steps. Good protection is offered, and it includes ‘incandescent protection’ (a bulb!).

Distributed by Armour Auto 0800 7839125 www.armourauto.com

Vibe Space 3D

Macrom The Macrom brand became very low profile in the UK for quite some time but products under this name have reappeared looking shiny and new. Although the woofer seems to have been revamped, the same tweeter appears to be present – a unit known for its smoothness and resolution.

The woofer’s die-cast aluminium chassis has a suitably slim edge for easy installation but does have an installation depth of 66mm. The cone is an aluminium-coated polypropylene type with a 25mm voice coil and barium ferrite magnet supplying the motive power. In 160mm, M2S.61 model form, it will handle in excess of 200W. The one inch tweeter has a neodymium magnet and appears to have a cloth dome which should be a further guarantee of a smooth response.

A moderately-sized screw terminal crossover box has a 12 dB/octave slope and Macrom states that it has a PTC protection circuit.

Distributed by Faster Than Sound 0161 7370355 www.fasterthansound.eu

The Space 3D package is a three-way system with arresting looks and an unusual choice of mounting systems. The mid-range and tweeter can be used with a dispersion plate supplied, allowing the tweeter to be stacked on top of the mid-range driver which Vibe claims to deliver a three dimensional ‘diffused’ sound.

Simon Partleton of Mill Autoquip based in St Austell, Cornwall, thinks that the Space 3D is an excellent attention-grabber as customers walk into the shop. He said: “We keep the whole range of Vibe speakers but the 3Ds are the things they see first. They sell well and sound amazing and they can turn any vehicle into a mini show-car.

“We’ve done installations where customers have gone for the stacked tweeter which is a bit different, also the crossover on show looks good. We have recently installed a system – complete with exposed crossover – in a VW T5 Transporter. The customer loves it.

“We are busy building a Citroen C2 show car for the coming season.

We haven’t decided where we are going with it but one of them will probably be Trax.”The 42mm Space 3D mid unit has the same 0.15mm aluminum cone material as the woofer for integration between drivers. These combined with the 20mm silk super-tweeter offers frequency response of up to 35Kz. The large circular crossover with its clear cover looks good and is a natural for external mounting. It has a 12dB per octave slope and there is scope for tweeter level adjustment with variable attenuation.

Power handling of both the five and six inch versions is excellent and reviews have been good. The Space 3D was presented with the Stereowise Plus Editor’s Choice Award at CES 2011.

Midbass 0121 311 9090 www.midbass.co.uk

www.mobileelectronicsnews.eu

23

NEW TOMTOM PRODUCT

PROFIT TOMTOM PROFESSIONAL FIT FROM

Given the choice, sat nav users with suckers on the windscreen and trailing wires would settle for something better. TomTom has just provided something better.. the Professional Fit tidy wiring solution only available for the specialist channels

This is everything your customers love about TomTom, but without the wires. TomTom has come up with its Pro range of sat nav models and an iPhone cradle with fittings specifically designed to be mounted on Brodit and Dashmount ‘no-holes’ brackets already widely used in the trade.

A chance to profit from all the convenience and the tidiness of a premium integrated navigation system and delight customers by magnetic mounting on their TomTom VIA

The magnetic mounting base of the Professional Fit system with its hidden wiring is a simple solution for the customer TomTom’s iPhone Pro kit provides a cable-messfree answer for the Apple devotee

T

he TomTom Professional Fit solution provides all the convenience and the tidiness of a premium integrated navigation system without the premium price tag. Best of all, it offers something that can’t be directly provided by the big electronic sales chains.

The TomTom Pro range will be available in March from CEL TRADE to specialist automotive channels. Sat nav products offered will be the TomTom VIA models, Go 1000 range and the iPhone cradle.

The system takes full advantage of car specific, customised semi-permanent mounting kits offering better viewing and closer reach with limited dashboard dismantling and no damage to the car’s interior. It charges the sat nav or phone with no messy wiring trailing across the dash and can be installed in a variety of positions to suit the customer, either on the dash top or front, or to the right on the dash or using an ‘A’ post clip.

The professional installation product associated with the VIA range includes, as with the other models, the slim charging cable and inbuilt adaptor for installation behind or around the dashboard, but usefully it utilises the same magnetic mount as the Go 1000/5 range models. This serves to convert it to GO 1000-style magnetic mounting – probably the best in the business The bottom line is a fitted solution not available from the Argos and the Amazons of this world and is calculated to surprise and delight customers with its usefulness to create a unique profit opportunity for dealers to offer a professional installation.

GO 1000 series magnetic mount with square fitting (left) next to VIA magnetic mount adaptor with USB lead and (top) the main charging cable showing the integrated power supply unit 24

www.mobileelectronicsnews.eu

And for customers unfamiliar with the benefits of HD Live traffic and the Google facility to look up destinations, plus the convenience of Bluetooth hands-free phone use, it should be quite an easy sell.

For more details contact CEL TRADE 0116 2449846 www.celtrade.com

CONSUMER ELECTRONICS SHOW Visit us at

stand 34

See the incredible Alpine Infiniti FX45 at MEN Expo.

Sound and Vision taken to the next level.

We`ll be showing all our latest products, including many that you won`t have seen at all, that will impact on you all with totally new sales opportunities and reasons to buy !!

A brand new range, including CD Tuners, Competition Head Unit and Processor, Amplifiers and the next generation of Type R Speakers and Subwoofers, will make the visit worthwhile.

If that`s not enough there`ll be some great “On the day offers� to add real value to the visit.

Gold Award for Best Double Din with Navigation!

As voted by you!

www.mobileelectronicsnews.eu

25

Visit us at

|2011

CONSUMER ELECTRONICS SHOW

T: 0116 2449846 E: sales@celtrade.com

stand 35

Professional Fit™ NO WIRES. NO FUSS.

Professional Fit™ INTEGRATED MOUNT KIT

• Specifically Designed for your car • Safe and secure mounting • Charges with no visible wires • Made for the latest TomTom Devices • Fully Fitted. No Holes required • Easily remove and use your device in another car

MK6000 • A2DP Music streaming • Parrot Beamforming® • Voice recogntion • Auto phonebook sync • UP to 5 phones paired • Up to 8 000 contacts • 150 voicetags

£48.99

CK3100 · Up to 150 voice tags · Mono colour screen · Up to 5 phones paired

£69.99

Keep your wind screen free of visual impairment with.......

Professional Fit™

Integrated Mount Kit. Available for :

PRODUCTS

RRP

COST

Via LIVE UK - ProFIT

£139.99

£85.62

Via LIVE EU - ProFIT

£229.99

£157.15

Go LIVE 1000 UK - ProFIT

£249.99

£170.82

MKi9200

Go LIVE 1000 EU - ProFIT

£299.99

£199.99

• Built in amp • 2.4” removable screen • Caller photo display · Up to 5 phones paired

Go LIVE 1005 EU - ProFIT

£329.99

£219.99

iPod Cradle - ProFIT

£349.99

£233.32

MKi9000 • iPod/USB line in • Built in amp • Audio music streaming

£77.50

£119.99

TRUCKER NAVIGATION PNN 300

PNN 220





26



£135.70

Dealer Net www.mobileelectronicsnews.eu



4.3”

• 4.3” touch screen • Truck Naviagation • UK & EU maps • TMC • Bluetooth

• 5” touch screen • Truck Naviagation • UK & IRE maps • TMC • Bluetooth

5”





£159.30

Live pricing and online ordering at www.celtrade.com Credit card payments will be subject to a 2% surcharge









• 4.3” touch screen • Truck Naviagation • UK & IRE maps • TMC • Bluetooth

nüvi 465T

4.3” 

Prices exclude VAT and delivery Errors and Omissions excepted

£169.99

nüvi 3760T the world’s thinnest sat nav

Best of the Best

T E C H N O L O G I E S

• DialogPlus voice control • Voice dialling • Text-to-speech • Multipoint-function • Magic word activation • Voice memo function • MP3 playback -via Vehicle Speakers

FREE

Lifetime Traffic

Sa

tN

1 av Se mber 20 pte

CC9060

BURY

Worlds thinnest navigator 0

£99.99

3700 series



4.3”









E

3D  VIEW

F

£174.36

ecoRoute™ HD

CC9060 Music • DialogPlus voice control • Voice dialling • iPod or iPhone control • Music voice selection • Multipoint-function • Magic word activation • MP3 playback -via Vehicle Speakers

Decodes OBD II Engine trouble codes and allows you to reset your vehicles Check lights . . . . . . . .

£124.50

• Plug your ecoRoute HD dongle into your vehicle's OBDII port.

• Pair your compatible Garmin sat nav via Bluetooth to the dongle for the first time, you only have to do this once.

• Start receiving diagnostic and economy data and information straight to your sat nav from the ecoRoute HD dongle via Bluetooth.

• Monitor the health of your engine, real timeengine data, Fuel economy and journey infromation

TK 30 • Audio streaming & controls • iPod & USB line-in • 2 connections simultaneously • 60watt amp

£69.99 CK 100

Monitor your fuel economy

Compatible with: nüvi 1210/1310/1390/1410/1490/1690/ 2310/2460/3760/3790 & nüLink! 1695

Gauges

£58.33 • Truck Navigation • Bluetooth hands free • DVB-T Digital 'Freeview' TV • TMC traffic information • Reversing camera input • Lat & long input • speed camera detctor -AURA subscription*

• Truck Navigation • Bluetooth hands free • TMC traffic information • Reversing camera input • Lat & long input • speed camera detctor - AURA subscription*







£205.19

£250.79

£54.99

EU S7000 Pro 7100 TRUCK

S2000

4.1”

• Audio streaming • Voice Prompts • Mute Kit • Massive Compatability

7”







£273.59

£341.99

speed camera subscription required* £2.99 inc vat per month OR £29.99 inc vat per year



TOMTOM

• 4.3” touch screen • Truck Naviagation • UK & EU maps • HD Traffic • WORKsmart™ • IQ Routes • Fastest & Safest Possible route



Drive economically

4.3” 

£299.44



|PHONE CRADLES

PHONE CRADLES These hot-selling items come in many guises from simple suckers to hard-wired geniuses. MEN checks out some of the more interesting offerings

Adapt Active

Adapt Active Holders are made from the highest quality material, specifically moulded for the mobile device. The Active holder will charge the phone when docked. The USB car charger and suction cup included in the packet allows the user to easily install the cradle in the car. As well as the easy-fit option there is also a pro-fit solution designed for installation engineers. Both ranges cover a wide range of handsets including Apple, Blackberry, HTC and Nokia.

Chameleon Group 01206 500848 www.thechameleongroup.co.uk

Armour Auto Latest news from Armour Auto is that a new range of phone cradles and associated peripherals from a top German manufacturer are about to be launched and includes universal and product-specific cradles and mountings, typically the Apple range and other top brands of phones, PDAs and sat navs.

Mountings will include screen, dash and vent-fitting styles and a screen-fitting type having a clear plastic suction pad and bracket instead of the usual distracting solid pigment. The range of fitments is massive and ever-evolving to cover new device introductions. They will be supported with the range of Tech Connect Cables.

Armour Auto 0800 7839125 www.armourauto.com

28

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Guide

PRODUCT GUIDE

Bury System 9 Basically the System 9 is a stripped-down, charging-only version of Bury’s famous UNI System 8. The product comes in two parts, a base plate with power and antenna connection and a detachable System 9 charging cradle. The base unit is simply installed into the vehicle as a standard system 8 would be. The customer can then connect any of Bury’s system 9 cradles to the base plate. This part of the operation doesn’t require an engineer and takes only moment to perform. This results in the system 9 being the perfect solution for those with multiple handsets.

Chameleon Group 01206 500848 www.thechameleongroup.co.uk

Visit us at

stand 2

THE INDUSTRY RENOWNED Quality Parking SyStem RaNgE PRODUCTS BELOW NOW aVaILaBLE • 9040 Rear With Black Sensors • 9040SIL Rear With Silver Sensors • 2140 Rear With Black Angled Sensors • 1940-16 Rear With Rubber Flat Sensors • 2040-16 Rear With Angled Rubber Sensors • 9040FB Front With Black Sensors & Speaker • 9046 Front With Black Sensors & Display

FEaTURES • Comprehensive Application Range • 3 Year Warranty • 12 & 24 Volt • Towbar & Spare Wheel Compatible • Sensors Can Be Colour Coded • Metal Bumper & Commercial Vehicle Solutions • Competitive Pricing We also supply and support a wide range of cruise control and speed limiter kits, digital flush mounting OE type sensor parking systems, Thatcham Can Bus and analogue alarm systems, transponder and touch key immobilisers, Trackstar stolen vehicle tracking systems, heated seat kits, Can Bus adaptors and much more.

For further information or to become a dealer please contact our Sales Office on 0845 2712890, Tim Kent on 07866 725298 or Colin Wroe on 07866 725302 Laserline S.p.a Limited 73 Manchester Road, Woolston, Warrington, Cheshire WA1 4AE

PRODUCT GUIDE

|PHONE CRADLES

Car Dock for iPhone

From Dension, it’s a custom-designed cradle in which will fit iPhone 3, 3GS and 4, and combined with the ‘Car Dock’ application (available from iTunes App Store), it turns the iPhone into the control centre for the users in-car communication and entertainment needs.

It connects to the car audio system via a 3.5mm Aux cable, or wirelessly via the built in FM modulator to play music and phone calls through the car’s speakers. The builtin microphone for hands-free keeps cabling down to a minimum.

Power is taken from the car via the 12V adaptor, but if the car ignition is turned off while the iPhone is in use, it reverts to its own battery to ensure the call is not interrupted.

The cradle can be adjusted to the optimum position for the application in use, usually horizontal for navigation and vertical for phonebook. The Car Dock app makes using the phone in the vehicle extremely easy, with big touch screen icons to guide the user.

Dension 01494 898951 www.dension.com

RAM iPhone 4 Mount

Big seller from RAM Mount is the Apple iPhone 4 Mount. It’s simple for the user to install and easy to use, the possibilities become endless with its rubber ball and socket technology allowing for almost infinite adjustment and perfect iPhone viewing angles. High quality materials ensure that the iPhone is safe, secure, and within easy reach.

RAM’s patented design also dampens shock and vibration helping to extend the life of the phone. RAM also sell a Mirror-Mate bracket designed to hook onto the interior mirror.

RAM Mount 020 8893 9393 www.ram-mount.co.uk

TomTom iPhone Kit Mio iCradle

Mio’s cradle allows owners of all generations of iPhone or iPod touch to use a navigation application using the powerful built-in GPS receiver. Other features include Bluetooth hands-free calling andable to hold devices with their casings, plus the playback of spoken instructions and music via the car stereo.

The Mio kit works with most navigation software available for the iPhone and iTouch including the iTouch generation 2, iPhone 3G, 3GS and the recently introduced iPhone 4.

CEL TRADE 0116 2449846 www.celtrade.com

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Suitable for iPhone, the TomTom cradle with charging can be flipped for vertical or horizontal display. It has a built-in GPS receiver (navigation software is an extra) to turn the users iPhone or Touch into a mobile navigation device.

It uses TomTom’s specially designed awardwinning EasyPort mount to fix it securely to a windscreen or dashboard. The dashboard fixing employs a self-adhesive disc.

Using the navigation app., clear, spoken turnby-turn instructions can easily be heard from the built-in speaker. It has a line out facility for music playback and an AUX-out connector for patching into a car audio system. This requires suitable adaptation in most cases.

CEL TRADE 0116 2449846 www.celtrade.com

iGrip

The new stylish PerfektFit Charging Dock, exclusively designed for the BlackBerry Torch 9800 Series, is simple to use. Closing the latch clamps it securely in position and it’s charged via a lead from the cradle to the vehicle’s 12V socket. An extra convenience feature when using AT&T Navigator GPS software, is that the application will start automatically when the phone is inserted. The German-made cradle carries a five year limited warranty and has a dual-support suction mount which is designed with a clever swivel-top that enables the user to easily adjust to any viewing angle and switch between portrait and landscape position. A self-adhesive disc is supplied to allow the user to mount on the dash or centre console as additional options. iGrip 01923 852929 www.igrip.eu

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SCORPION

|SCORPION TRACK

LAUNCH SUCCESS Record dealer attendances to Scorpion Track open days confirms trade interest in this all-new tracking product An intensive programme of open days from the beginning of this year demonstrating Scorpion Track and the Sigma S35 CANBUS alarm unit has introduced hundreds of specialists to these new products which are now being shipped.

Suggested retail pricing on the latest product Scorpion Track, has been announced at £299 including VAT for the unit plus installation cost and the lowest UK subscription cost of either £130 per year, or £350 for the duration of ownership installed on the original vehicle. Customer benefits included in the subscription include European coverage, unlimited on-demand position requests and a 5 year warranty.

The regional launches have covered Bristol, Birmingham, London and Glasgow, to name but a few areas, and MEN visited one of the star open days at Scorpion’s headquarters in Chorley, Lancashire.

The most impressive thing was the fact that it’s Britishmade and the quality control seems to be excellent.”

The event kicked off at 10am giving enough time for invitees to make the journey, coming from as far away that day as Anglesey and Corby. Presentations from Head of Sales and Marketing, Gary Kirby and National Sales Manager Richard Andrews included a company overview and a full description of Scorpion Track followed by a general portfolio overview which included the Sigma S35 CANBUS alarm unit.

This was followed by an introductory talk and a tour of the facilities conducted by Managing Director Mark Downing, which took in the Scorpion Track monitoring room and the production areas where the Scorpion Track and

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the Sigma S35 are manufactured.

Installers were also interested to see the automatic custom fitting loom Dealers take time out to meet the Scorpion team. National Sales Manager Richard manufacturing Andrews and Head of Sales and Marketing, Gary Kirby presented a company and facilities – many of product overview followed up by a manufacturing plant tour by MD, Mark Downing. them recognising parts of the looms being constructed as wiring they handle on a regular basis.

During the tour, Mark mentioned a few of the many extra features which are available on the Scorpion Track unit such as a fuel level alert for static and mobile plant and optional text-messaging to customers to inform them of a vehicle’s low battery level.

Installer opinion Adrian Hetherington of Anglesey Auto Alarms saw the products and manufacturing at Chorley and was suitably impressed. He said: “The tracking unit is nice and very easy to install being small and only two thin leads to hook up – these should be easy to pull through.

“I think it’s important that they keep the subscription at the same level which is reasonable at the moment. The most impressive thing was the fact that it’s British-made and the quality control seems to be excellent.”

Barry Gough of The Fraser Marketing Group has already ordered a first batch of Scorpion Track units for distribution and also for his installation company Avveco. “I have seen the product during its development,” said Barry, “and it has exceeded my expectations. It is an excellent concept and I think that the target of 14 seconds to go live is particularly good.”

Fast registration The biggest dealer criticism of some tracking systems has been against tedious registration procedures with examples of grindingly-slow processing. Scorpion has set out to make registration as painless

MD Mark Downing (left) shows installers the state-of-the-art production facilities

as possible by supplying a personal web account to each dealer which works in conjunction with configuration text notification avoiding any necessity for any lengthy telephone calls by installers. Once the simple procedure is complete, an install certificate pops up on the web site for the customer who also has an individual on-line account enabling them access to vehicle, contact and location details. Dealers who have used the system have expressed surprise at how quickly it works with configurations as quickly as 4 seconds from power-up to txt confirmation reported.

The next open day and presentation at Scorpion’s Chorley location is on April 6.

For more information contact: Gary Kirby on 07841 189 024 gary.kirby@scorpionauto.com or Richard Andrews on 07966 163 550 richard.andrews@scorpionauto.com Scorpion 01257 249 928 www.scorpiontrack.com

|2011

IT’S HERE!

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www.mobileelectronicsnews.eu

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M.E.N EXPO GUIDE

M.E.N EXPO

GUIDE

2011 ALPINE

Who’s coming to the premier trade-only show for our industry and what you can expect to see from them There’s not long to go now until the Connects2 sponsored 2011 M.E.N Expo, the event taking place over two days on the 15th and 16th March at Coventry’s Ricoh Arena. The line-up for this year looks set to be the best yet; a reversion to a trade-only format, the stunning location and the ICE Heroes evening should all make it an event not to miss. It’s the UK industry’s favourite place to launch new products into the market and get feedback, and an event where they will be doing their best to attract new dealers too.

Attending could be one of the best moves you make for your business this year, and to whet your appetites, here’s a small taster of what just a few of the confirmed exhibitors will have on show.

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Alpine will be showcasing their 2011 range of Car Audio, AV and Navigation products, along with two demo cars, including their latest VW Passat CC show car and their latest demo car from Europe - the Infiniti! Alpine will also be offering dealers the chance of a sneaky peak at some brand new products due later in the year; a dangerously high-end single DIN pop out (IVA-D800R) and new digital processor (PXA-H800 and controller) to challenge the best possible sound and processing products out there. Also, it’s just possible that there will be a sneak preview of a very high-end and innovative AV/ Navigation unit to complement the INE-S900R, so watch this space... They will also show the brand new CDE-123R, aimed at a sub £200 price point. This unit is the first of Alpine`s new Smartphone “Link” units that is also Bluetooth ready via KCE-250BT. This concept follows on from the company’s pioneering and unique position on iPod connectivity, when everyone else said “it won`t catch on”, it is designed to work with many other Smartphones, in the same way as we are used to iPod connectivity. Alpine`s commitment to “Terminal Mode” technology really does link Smartphone to your car infotainment systems. Check it out and find out if your phone, or portable music player makes the connection, on the Alpine stand. Other products on show will be the latest Bluetooth CD Tuners, CDE-125BT and CDE-126BT with great phone compatibility and iPod connectivity, as well as their new entry-level unit, CDE-120R and CDE-120RM aimed at the sub £100 retail price point. Alpine`s new PDX amps stand up to any comparison and now this design and technology has “trickled down” to their new range of MRX amps including Mono, 2 Channel, 4/3/2 Channel and 5 Channel options, as showcased in Alpine America`s 2011 Camaro Demo Car at CES in January. Offering fantastic power and performance for the money, expect to see them making a name for themselves soon. As well as those already mentioned will be new SPR speakers and amazing new SWR-T10 and SWR-T12 very shallow, Type R subs. In addition expect to see their new PKG-2100P drop down DVD player and 10.2in screen with headphones, combining quality branding and reliability at an affordable price with the whole range of AV, Navigation and rear entertainment options.

Contact: Alpine Electronics, 0845 3131650 or alpine-electronics.co.uk

AntennenTechnik ABB This German specialist company produces antennas for multiple applications including DAB, mobile communications, navigation and broadcasting in vehicles. Products include a range from Kombiflex roof antennas, Magnetshaft and adhesive-mount antennas. Come and visit the stand and see the variety of Digital Radio aerials which can be used to improve borderline reception.

Contact: AntennenTechnik 07734 420864 or www.antenne-ag.de

AUTOSOUND Autosound will be showing the 2011 range of Blaupunkt car audio, amplifers and speakers along with Funtoro Media on-demand solutions for passenger cars. There will also be the opportunity to get a close-up look at Funkwerk’s high quality Bluetooth mobile phone car kits. As you may have read in the news, Autosound can supply some exciting products such as the new aircraft style multi-media systems for coaches, trains and boats, so they will be well worth a visit.

Contact: Autosound, 01274 688812 or autosound.co.uk

|2011 BURY Technologies

COBRA

At this year’s expo BURY Technologies will be showcasing their extensive range of Handsfree car kit and accessory products including the CC 9060, BURY Music, Universal System 8 range, system 9 charging cradles and the BURY Motion plug&play car kits for the Apple iPhone range. The company will offer full product demonstrations and technical support on the stand including software update training. You will also get the chance to see some exciting new products due for release later in the year. The BURY Team look forward to welcoming you onto the stand.

Contact Bury Technolgies:, 01489 881118

Cobra supplies a diverse range of electronic systems and solutions for aftermarket installation, including: anti-theft alarms, ParkMaster parking sensors, CobraTrak stolen vehicle tracking systems, Rosen entertainment systems, NSV Bluetooth handsfree systems, E-Cruise digital cruise control and speed limiters, as well as reversing camera systems and Coyote, Europes’ leading speed camera safety solution Contact: Cobra UK Limited www.cobra-at.com/uk

CONNECTS2

The company formally known as Automotive Styling will once again be showcasing their impressive range of products. Get more info on their latest DVB-T tuners, take a look at their smart reversing camera solutions, find out about their coloured parking sensors or enjoy their Eurologics multi-media solutions for active headrests, their AV interfaces or be dazzled by their HID xenon headlight conversion kits. Plenty of cutting-edge products that can add real value to your business by offering the quality solutions for all your customers’ needs.

Contact: C-KO International, 0208 8638333 or c-ko.co.uk

As title sponsors of the show Connects2 will have a large presence with the team on hand to discuss products and deals with both existing and new customers. As the leading suppliers of vehicle integration accessories there will be the chance to familiarise yourself with their latest additions and updates to the C2 range of interfaces. There will also be TK30 integration kits on show. Added to that will be the updated range from BEAT, capitalising on the well-known brand’s ability to offer quality and functionality with attractive pricing. Connects2 are also set to unveil an exclusive and exciting new product at the 2011 M.E.N Expo, giving attending dealers the chance to see it first. If that isn’t enough to get you along to the Connects2 stand, then we don’t know what is.

Contact: Connects2, 0845 2575588 or connects2.com

Car Audio & Security

CONRAD ANDERSON

Car Audio & Security will have some amazing show offers which will only be available to dealers visiting their stand. Excitement will be generated with JBL demo cars, including the new Scirocco and the new 2011 JBL product range Contact: Car Audio Security, 020 85969 1543 www.caraudiosecurity.com

Midlands-based company Conrad Anderson is an importer and main dealer for a wide range of products for the vehicle retro-fit and OEM market. Its main product areas are cruise controls and speed limiters , reversing camera’s and radar, multimedia and internet systems, roof mounted air-conditioning units, in vehicle fridges, drink cabinets and freezers, auto-locating satellite television systems, autolocating satellite broadband internet systems , auxiliary power generators both 12v and 240v, battery chargers, inverters and power products. Established since 1997, it has developed a reputation for technical expertise, quality and great customer support and its fitting service.

Contact: Conrad Anderson 0800 279 6939 or www.conrad-anderson.co.uk

C-KO INTERNATIONAL

CELSUS UK LTD At this year’s Expo Celsus will be promoting headline products from their extensive accessory and audio hardware ranges, introducing some exciting new concepts for 2011 and working with retailers to grow and develop business. The Celsus stand will feature two new fleet vehicles with very different consumer appeal widening their retailer’s customer base. Celsus will be keenly promoting their offering for DAB solutions, introducing Caliber as well as the one-of-a-kind Helix product. These new products will sit alongside recent releases from JL Audio and the amazing Stinger speed camera protection product. Make sure to ‘Think Celsus First’ and visit the Celsus stand.

Contact: Celsus sales team, 01202 664390 or celsusice.co.uk

CEL TRADE CEL trade are once again very excited about the Mobile Electronics News EXPO, and we will be previewing the brand new Sony 2011 range of products, alongside the official UK re-launch of Fusion products for Marine and Automotive, plus the official launch of the TOM TOM Profit series for the automotive market. We will also be able to offer a dedicated range of product brochures for Trucking, Commercial, Motor bike, Marine, Tracking and Fleet Management. Combined with our exciting introduction of our exclusive Muc Off car care products. We will also be showing our 2011 Garmin automotive range and new additions.So make sure you bring your order book with you, as we plan to offer some extra special EXPO only offers, that will only be available via our stand, where you can make some significant savings, BUT these offers will only be available at the EXPO so please don’t ask before or after!

Contact: 0116 2449846 E: sales@celtrade.com www.celtrade.com

CHAMELEON Chameleon, the hands free specialists, will be exhibiting all the latest products from their distribution partners, Parrot, Motorola & Bury. As well as all the latest handsfree gadgets Chameleon will be demonstrating the unique Call Control unit which allows fleet users to safely manage mobile phone use within the vehicle. As well as some new releases from the OEM vehicle component manufacturer, Valeo.

Contact: Chameleon 01206 500848 or www.thechameleongroup.co.uk

Clarion GB Clarion GB - whose tally of M.E.N Awards in 2010 exceeded all others - comes to the show with a bristling line-up of new product releases for 2011, spanning audio and multimedia. Both single and double-DIN head units are included in the range, featuring crisp, progressive styling, improved and enhanced features, greater user interaction, enhanced sound quality and outstanding value for money. Supporting the new head unit range, as in the past, is Clarion’s extensive line-up of speakers, integration accessories, AV components and amplifiers.

Contact: Clarion GB 01793 870400 or www.clarion.com/gb

DALTEC & NOVERO Will be showcasing the Novero products TheTrulyOne and TheTrustyOne Bluetooth A2DP Handsfree car kits. You may have seen us up and down the country at our roadshows, now come and see us at the M.E.N Expo. We look forward to showing these truly inovative products.

Contact: www.dal-tec.com, Tel: 0208 515 7820

DENSION Dension is the world’s leading manufacturer of iPod integration systems for cars and for 2011 they will be launching the new Car Dock for iPhone at the M.E.N Expo. Dension continues to make integration easy for end users and this product should be a big hit.

Contact: Dension, 01494 898950 or dension.com

Digital Radio UK Digital Radio UK is a not-for-profit organisation, supported by the radio industry, working with Government, manufacturers, retailers and vehicle manufacturers to grow digital listening, enable the expansion of the digital radio platform, and to ensure that industry meets the consumer-led criteria for a proposed radio switchover. The Digital Radio Action Plan announced by the Government in July supports the industry target of 2015 for digital radio switchover and requires us to meet the Government criteria of 50 percent of all radio listening must be digital and DAB coverage must match FM before a switchover can be formally announced. Digital Radio UK supports digital radio growth across all platforms including DAB, Digital TV, Internet and mobile.

ELECTRONICS WORLDWIDE The Electronics Worldwide stand will have all the latest alarms, trackers and security products from Falcon Security and Sniper Automotive as well as screens, DVD player, digital TV tuners and power inverters from DE Multimedia. Among our new products this year are high quality flip out screen and double DIN systems with iPod connectivity and built-in Sat Nav. They have also expanded their range of HID xenon headlight conversion kits including CAN BUS compatible kits plus a whole new range of LED daytime running lights, colour LED strips and multicolour under car LED kits.

Their range of reversing camera systems has been expanded with new cameras, trailer/caravan cables and monitors with multiple inputs and automatic switching too.

Contact: Electronics Worldwide, 01928 759239 or electronics-worldwide.com

www.mobileelectronicsnews.eu

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PRODUCT GUIDE FUSION

MEDIA IN MOTION

Fusion will be previewing their new 2011 range and fantastic show offers will be able available. Free kits for trade demo cars.

Contact: Celsus 01202 664 390 or www.celsusice.co.uk

Media in Motion is a newly-founded Sutton Coldfield-based company specialising in vehicle interfaces offering an extensive range of high quality, competitively priced solutions with a special emphasis on a first class product aftercare service.

The company is run by Jason Beddow who has specialised in multimedia interfaces for over five years. Media in Motion’s extensive product range includes DVB-T and AV packages, Bluetooth, USB and Apple device integration, plus rear seat entertainment, rear view camera integration, video-in-motion, diagnostic (OBD) and CAN-Bus interfaces, specialist adaptor cables and iPod docking harnesses.

Contact: Media in Motion 0121 311 9011 or www.media-in-motion.co.uk

GEMINI Award-winning Gemini products are ISO 9001-2008 certified and its products meet European homologations and the National Insurance Association’s standards.

Gemini has a wide range of security devices and one of the most popular on show at the stand is the 931T Thatcham 2-1 CAN-Bus/universal PLIP upgrade with a single touch key override and is the latest self-powered modular all-in-one alarm unit from the company. It can be installed on a wide range of vehicle models equipped with full or a partial CAN-Bus and is also suitable for vehicles without CAN-Bus. In the latter, it works as a simple PLIP product. Check out this and other products on the Gemini stand.

Contact: Gemini 0870 2402554 or www.gemini-alarm.com

iGRIP Keep your hands on the wheel & Eyes on the road with iGRIP™ iGrip’s selection of Holders and mounts for smart phones, Tablets and Navigation Systems are a perfect hands-free solution while driving. they keeps your Smartphone tablet & Navigation system fully charged and your device is always in a secure and easy to view position. Come see us at M.E.N Expo 2011 to see the entire Product range and also get a sneak peek at whats new for 2011 Contact: www.igrip.eu

In Car Technologies In Car Tec will be launching some totally new products exclusively at EXPO. At the show they will be launching some new CAN bus ignition SOT leads allowing engineers to install Bluetooth kits without having to look for separate ignition feeds, as well as new solutions for integrating Parrot MKI kits to cars with fibre optic audio signals. Steering wheel controls are available for all Parrot car kits. In Car Tec have recently started distributing Scosche products in the UK and they will be showing some of this innovative American companies award-winning products, including CES iLounge winning product MOTORMOUTH. Contact: In Car Technologies 01420 478053 or www.incartechnology.co.uk

IO iO products offer innovative, in-car music and audio Bluetooth streaming, connecting and seamlessly integrating to mobile phones, iPod, iPhone, iPhone 3G , iPhone 3G S, MP3 player and sat nav into your vehicle and its automotive sound system – OEM or aftermarket. In short, iO provides an unparalleled listening experience for Bluetooth music and hands-free communications, in-car.

Visit the stand to check out the second generation range of iO Play2 and iO Talk2, plus dash brackets and a new range of custom-tooled fascia adaptors will be launched at EXPO. Autoleads products will play a major part with items including iPod interfaces to allow the play, charge and control of an iPod through the OEM head unit; using the OEM head unit controls.

Contact: Armour Auto 0800 7839125 or www.armourauto.com

JVC JVC will be showing its entire range of 2011 products including a unique Bluetooth adaptor for entry-level head units and an exciting new range of amps and speakers called “drvn”.

Contact: JVC, jvcmobile.com

KENWOOD Kenwood will have their full sales and technical teams on hand to present their 2011 range. The focus will be on an extended multimedia range, including for the first time ,entry level 2 din USB/DVD receivers with touch screens .2011 will also be the year DAB comes of age and Kenwood will be launching its first future proof integrated model boasting DAB,DAB+ and DMB decoders Contact: Kenwood, 01923 816444 or kenwood-electronics.co.uk

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MIDBASS Midbass Distribution will be unveiling their full 2011 VIBE, FLI and EDGE product ranges and a fleet of new demo cars. Take advantage of exclusive spring promotions and learn more about how you can benefit from the VIBE Superstore and VIBE Shop dealer incentive programs. They won the Best Stand award at last year’s show so will be a must-visit exhibitor for 2011.

Contact: Midbass, 0870 7658423 or midbass.co.uk

PARROT Parrot will be showcasing their highly successful MKi and CK ranges as well as the new and exciting additions to the range; the MINIKIT Smart and the ASTEROID. Contact: Parrot, 0844 472 2360 or parrot.com/uk

RAM MOUNT UK ‘For All your Mounting Needs’ RAM products have quickly become an essential mounting component for a wide variety of applications including cycle, motorcycle, marine, aviation, rugged vehicle, industrial, military and defence, material handling as well as any application requiring a robust mounting solution. Incorporating a nonslip feature as well as shock and vibration dampening, our often imitated but never duplicated mounting solutions are truly one of a kind and enhance every application they are used in. Contact: RAM Mount at www.ram-mount.co.uk

SCORPION Currently holding dealer seminars across the country, Scorpion will be once more giving dealers an insight into their new ScorpionTrack product.

This latest product to achieve Thatcham TQA approval is produced in the UK with you, the independent specialist reseller firmly in mind. Make sure you don’t miss out on the chance to find out more about Scorpion’s ScorpionTrack.

Contact: Scorpion Auto, 01257 249928 or scorpionauto.com

SmarTrack SmarTrack’s Stolen Vehicle Recovery Product is a Thatcham-accredited stolen vehicle tracker and asset location solution. The company’s reputation for delivering high quality vehicle tracking systems on time and on budget has led to a meteoric rise; unrivalled anywhere in the GPS Vehicle tracking industry.

Contact: SmarTrack 0800 048 3552 or www.smartrack.eu

STEELMATE AUTOMOTIVE Lots of products to talk about on the Steelmate stand with a product range which includes analogue speed pulse convertors, Xenon HID, CAN-Bus interfaces, hands-free solutions and parking sensors. Steelmate’s front and rear parking sensors consist of 6 and 8 sensor front and rear kits and independent stand-alone front systems. Rear parking sensors feature 2, 3 and 4 sensor kits, with or without displays. There are also systems with built-in cameras and wireless parking sensors Steelmate also specialise in tyre pressure monitoring systems, the TP-01 Tyre Pressure Monitoring System monitors tyre pressure and temperature. The system displays accurate levels and warns the user when levels are abnormal.

Contact: Steelmate Automotive, 01582 475677 or www.steel-mate.co.uk

We would like to thank all the exhibitors for embracing EXPO this year. Its never to late to make a profitable start to 2011, to book last remaining stands call Charlotte Body on 01268 754 897

|2011

INSIDE TRACK AT EXPO The cream of the industry is coming along to EXPO to talk to you – topics will cover the future of DAB digital radio and major product introductions

EXPO SHOW PROGRAMME There will be talks (not lectures!) on current industry topics at the EXPO Show on Tuesday March 15.

The talks will be held in the Jaguar Suite commencing with Alpine at 10am, Celsus at 11.30am, Alpine again at 2pm and Celsus at 3pm.

At 4pm there will be a DAB Digital Radio forum which will begin with a presentation by Samuel Bonham, Technical and Market Development Executive of Digital Radio UK. The presentation will cover digital switchover policy background and timelines. It will cover detail on the drivers of digital radio: Coverage, Content and Communications. Also, what consumers want – products and support, plus the challenges – solutions and communications and the opportunities including business growth. Summing up with working with DRUK. The radio industry, Government and vehicle manufacturers are all focused on growing digital radio listening and supporting consumers as we head towards a switchover.

It is estimated that around 25 Million vehicles will need some form of aftermarket adapter to receive digital radio, providing the in-vehicle audio market with unprecedented challenges and opportunities.

Chris Bennett, European Sales Manager of Celsus will also make a short presentation from a sales and Marketing perspective as to how the industry can maximise the exciting opportunity ahead for DAB in the UK. A question and answer session will follow with the theme: “What

will the digital radio switchover mean for you?” A distinguished panel of specialists will be present, including Samuel Bonham. Planned attendees will include Graham Johnson, Business Development Manager, Connects2, Keith Holness, Senior Business Manager, Alpine Electronics, Mike Edwards Technical Manager, Kenwood Electronics and Chris Bennett, European Sales Manager, Celsus and Paul Eliis, Source Sounds.

Samuel Bonham will also be available for a chat throughout the Show on the Kenwood stand.

PROGRAMME OF EVENTS Alpine 10am and 2pm Will be covering the CDE-123R and how it works with smartphones.

INA-W910A the new high spec ACE Navi. IVA-D800 and PXA-H800 competition products. RUE-M300 remote controller for M3 navi for OEM. New cameras, including the HCE-C300D Active View System with Motion Detection and also the Top View system. New PMX amps and sub boxes. New SPR speakers. Also a discussion about ‘Add-On’ business.

Celsus Caliber presentation 11.30am and 3.00pm Rene Groenenberg, Head of Research and Development for Caliber products will make a presentation to give dealers a great insight into a company founded in the early nineties, that has now become one of Europe’s premium brands of after-market car audio.

The range has grown from a line

amplifiers and woofers to a broad selection encompassing CD/DVD/ MP3 players, seven amplifier lines, seven speaker lines and much, much more.

The products are developed in the Netherlands by Caliber’s own experienced audio designers and then manufactured in certified factories in the Far East under close scrutiny of Caliber quality assurance personnel. This formula has been a success since the start, giving you the dual benefit of high-quality European design and cost-effective manufacturing – without compromising quality or performance If you want find out how to make good money again on a great entrylevel head unit , amplifier, subs, and speaker line, then this presentation is a must-see event.

QUICK GLANCE TIMETABLE 10AM – ALPINE 11.30 – Celsus Caliber presentation 1pm – LUNCH 2PM – ALPINE 3PM – Celsus Caliber presentation 4PM – DAB DIGITAL RADIO FORUM 5PM – DAB Q&A SEESION 6.30PM – ICE HEROES PARTY

www.mobileelectronicsnews.eu

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CONNECTs2

|2011

EXCITING

NEW PRODUCTS FOR EXPO SHOW

DAB is the word which is creating excitement, not least for its profit-making opportunities. The Connects2 stand is a ‘must-see’ to discover a range of patented solutions for the DAB market.

They include integrated DAB and steering wheel control interfaces with hideaway boxes enabling users to tune into DAB with both aftermarket and OE radios. The importance of this subject has lead Connects2 to enlist the services of Alpine Electronic’s former Sales Director, Graham Johnson. Dealers will have a chance to meet Graham and discuss DAB topics at the cocktail bar in the Connects2 meeting room. Michael Carter from Motorola will also be putting in an appearance to talk about their integrated kits.

Other Connects2 attractions at the Show will be a Sumo wrestling ring – presumably where sales rivals can battle it out, and new product launches including a range of BEAT items featuring a DAB portable model and an in-dash CD tuner, plus BEAT speakers and lots more.

player, plus USB and SD card inputs It will be selling at just £49.00 to the trade.

Other players being introduced include a BEAT portable DVD player (PBT7DVD). It has all the usual features you would expect from a DVD

Also on show will be the BEAT range of speakers which are now in stock – these include a range of custom fit speakers at prices to allow dealers to make excellent margins.

New BEAT 485 in-dash CD DAB tuner Connects2 are launching their new Beat DAB head unit at the show – the BEAT 485. A DAB equipped CD tuner, thoroughly modern, with a black finish and a green display panel. It also features conventional FM tuning, USB, AUX-In and SD memory card input on the front.

The new BEAT 400 portable DAB tuner The BEAT 400 portable DAB unit is a great hassle-free way of introducing your customers to hundreds of stations that cannot be heard on the old FM stereo band such as 6 Music, Radio 1Xtra and 5 Live to name but a few.

The 400 portable has a lead which plugs into a vehicle’s 12 volt socket. It interacts with the customers’ existing head unit by transmitting DAB broadcasts in FM stereo to the car’s tuner. With a suction bracket supplied, it’s very simple to install and initialise - a great product for the person that wants DAB programmes but doesn’t want to go to all the hassle of changing the head unit.

38

www.mobileelectronicsnews.eu

VAUXHALL ASTRA

Connects2 development engineers are constantly striving to produce market first interfaces, a prime example being the head unit replacement interface for the new Vauxhall Astra. CAN-Bus interfaces have also been developed for front and rear parking sensors (CAN-03) and for increasingly popular daytime running lights (CAN-04).

On display at the EXPO will be a VW with a Motorola TK30 Bluetooth kit fully integrated with the vehicles steering wheel controls and display.

There will also be a new Vauxhall Astra fitted with an aftermarket head unit using a Connects2 head unit replacement kit.

For dealers looking for new opportunities and to diversify their ranges, Connects2 is launching the ‘Connected’ Home Audio range. These home audio accessories are very competitively priced and include a range of HDMI leads, Scart, RCA, component video and fibre optic cable.

Visitors to the stand will also be able to find out about an exciting new dealer application and will be able to discuss a proposal of new PoS material to save on stocking costs. All this, plus the new Connects2 catalogue, will be available at the Show.

Driving you through 2011

T: 0116 2449846 E: sales@celtrade.com

Visit us at

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|2011

OPPORTUNITY KNOCKS

NUMBER 9: COMMUNICATION

Opportunity KNOCKS

Last month we spoke about the importance of branding and having an identity based on what you do and the type of customer you wish to attract. Following on from this, we look at the ways in which you can communicate your brand identity to your chosen market sector.

What you say and what you do as a business is

If you sell for example, high-end audio

the backbone of your existence and in a world

installations to discerning music lovers it is

saturated with marketing messages, the way

quite likely that they will only be attracted

you speak with your prospective audience has

by communications that reflect their status

become increasingly important.

and standing. They may be capable of

Bombarded with ‘noise’ every minute of

understanding complex emotionally-charged

your customer

the day, no wonder the public at large has

arguments although not necessarily technical

they will know

become cynical and more inclined than

jargon. You must present your wares to them

to avoid anything too ‘cheesy’ or

ever to pre-filter marketing information

in terms of the benefits they bring rather than

containing inappropriate humour, or dare we

before allowing themselves to be engaged

trying to explain the relationship between

say – spelling mistakes?

by it. However, we now also have a lot more

power and total harmonic distortion for

opportunity over many more media to send the

instance. So, emotive phrases which describe

However, it is vital that you ‘drive’ your agency

right messages to a closely targeted customer.

what your product will do for their listening

correctly and not just leave them with a

enjoyment (“Natural, smooth high frequencies

sketchy brief, otherwise you will leave yourself

There is a process to follow when identifying the

and warm lustrous bass….” etc.) are much

open to an unsatisfactory result. Welcome

right way to message your desired customer

more appropriate than a spec sheet.

them into your business and treat them as an

and it is worth following it in everything we

extension to it. Explain exactly what it is you are

do; whether a simple small flyer, an emailer,

Similarly the language of ‘cheap’ is a far more

trying to achieve and you will save yourself a lot

a website or brochure. The most important

direct form of communication requiring you to

of effort and potentially a lot of embarrassment

aspect of this is to know who your customer is – What is it they do? What benefit does your offering bring them? - Many other questions need to be considered to build a profile of your target customer. Once this is completed you can begin to consider how you can grab their attention and get them to respond to your message. Brand building is incredibly important for your company’s long-term health but in the short term you need to make sales and you

You need to pitch your communications toward your target customer as accurately as possible but, without patronising them or alienating anyone

can only do this by communicating in a way which makes your customers respond.

40

Once you have profiled your customer, found

put your product in your potential customer’s

also. This will, of course, cost you money but it

out what they read, where they spend their

face and suggest they would be foolish not

could also make you much more.

time and what it is that you have that they

to buy from you – This is the source of most

will want, you have to think about the tone of

market-spoiling noise as to move huge volumes

Once your communication is prepared you can

your communication. The English language

you have to resort to tactics which force

begin to think about which medium you use

is extremely rich and there are a multitude of

as many people to listen to you as possible

to deliver it. Once more, much of this process

different ways to say the same thing. You need

(“8000Watts of in yer face bass…”etc.) If

comes down to common sense and finding out

to pitch your communications toward your

you have any qualms at all about the use of

what makes your target tick and requires a whole

target customer as accurately as possible but,

suitable language, then hire a communications

new article. In the meantime, get started today.

without patronising them or alienating anyone

agency. This may be a contentious thing to

Think about what you say and how you say it – try

else who may not fit directly into your profile but

say but, an agency will have the skill to ensure

it out on people face-to-face – honest opinion

has the money and desire to buy from you.

that you are speaking the right language to

can be hurtful but it is always very helpful!

www.mobileelectronicsnews.eu

YEARS

21 1990-2011

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41

|SOURCE SOUNDS

DOWN AT THE DEALER

SOURCE SOUNDS SHEFFIELD Paul Ellis of Source Sounds spills the beans to the new Ed, Martyn Williams

We always try to think ahead about what we should be doing and don’t try to become our rivals our philosophy to cater for people who often have had bad experiences in the past and have become happy with ‘okay’ – I always bear in mind that nothing I sell do they have to buy.”

The question of a tougher economic climate was put to Paul – how are you coping?

“We have reduced our staff over the years which used to be nine-strong but luckily this has been natural wastage with a few people doing other things which, thankfully, meant I have not had to lay anyone off. When things get tough we need to work harder to generate sales and advertising needs a broader scope. We are working to improve our website for instance and we are constantly

looking at different areas where we might pick up customers. I don’t think it’s a good idea to reduce advertising when times are hard.”

So, I asked Paul the big question, what do think about the future?

“We all know there’s lots of doom and gloom out there but luckily I’m a glass half full kind of a guy. “Cars are getting harder to work on which is why we invest in data-reading equipment and anything necessary to get jobs done properly.

Luckily its rare to find an OEM system that even gets close to the quality of custom audio.

“I see an aftermarket which largely doesn’t seem to react to changes – I’m still excited by the challenge of modern cars.

“If we ever turned a car away for being too technical, that would be a sad day for Source Sounds.”

Contact: Source Sounds 0114 2571550, www.sourcecars.com

C

supplies equipment – this was another important building block of the business.

“We always try to think ahead about what we should be doing and don’t try to become our rivals. We want to be the ‘go to’ guys in the area and, over the years, this has worked.”

Paul re ns that reputations are earned by reducing the chance of come-backs and this involves rechecking wiring as the job progresses and followed by simple checks when the job is complete. “We always run a proper sound check using a source, usually a CD, which tests the phase and the channels.”

Just as important as testing the finished work, is handing the vehicle over to the customer. “We explain what has been done to give the person an insight into the system,” said Paul, “And then take them through all the control features so they know its capabilities. This is all part of the service which helps us to exceed their expectations. It’s

PA-ME P U Score:

R TE

If there’s anything that should inspire the world of independent specialists, it has to be Paul Ellis and his team at Source Sounds in Sheffield.

Source is based in Chapeltown, and the location could hardly be better - it’s just a spit from a junction on the M1, has parking for about 100 cars and is on a patrolled industrial estate.

I had only been there a few minutes when an excellent cup of tea was duly served by Steven, Sources apprentice trainee. The other members of the Source team are expert installer Trevor whose specialist subject is fabrication, the equally-expert Chris who does security as well as audio, and crack salesman Lee who specialises in helping customers decide what they want based on his massive knowledge of audio equipment founded on his pro and expert sound-off competition experience.

Source as a shop was established in 1995 after Paul had finally been rumbled by the local council for trading out of a lock-up for a couple of years at his home.

His full time job at the time was in engineering and the company had a day-release college policy. Paul ‘aced it’ through technical college and as he says, “The knowledge bug bit” and he went on to do City & Guilds courses on auto electrics and related subjects.

With this background, Paul had made a simple decision: “I was looking at two ways of doing business as I see it. There is the ‘stack ‘em high, sell ‘em cheap’ approach, verses the technical sell.

“I went for the technical side of the business and in this area – we don’t do on-line selling for example. The number one priority from the start was to offer top customer service and a level of expertise beyond that offered by potential rivals.

Just as important at the start was to examine the potential customer base and think about how we could do things differently.

“Having started fitting stuff for customers from home, I have learnt all the aspects of pricing labour based on whether we, or the customer

VERDICT: Bespoke service fro tea/coffe m a prop e zone in er the worksh in a highl op served y-polishe up d Crème machine Eg g mug. N on the pre o m a Costa C afé next d ises but there’s treat custo oor where they mers to a free drink

42

www.mobileelectronicsnews.eu

T: 0116 2449846 E: sales@celtrade.com

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Prices exclude VAT and delivery Errors and Omissionswww.mobileelectronicsnews.eu excepted

43

RAYNER RANTS

|2011

RAYNER RANTS Adam Rayner rrecalls EXPOs of the past, with curse-bellowing bosses and flamboyantly gay barmen…….

I’m kinda post-post modern, so I can both nurture, cherish and respect (and adore) women, whilst also accepting equality of pay and opportunity. Hell, in the world I grew up in, powerful women were the norm and it wasn’t just my own mama, as radio and TV are filled with high powered executive women – such as our own Boodicca-like leaderene. (Mwah! For the boss!) Now you’re just simpering, Adam - Ed.

44

Likewise, I don’t begin to have any issue with the

tor’s show-stash were a stack of these home DVD

emotions, too. A certain boss of a large company

flamboyantly gay, be they terrifying ‘Women in Sen-

players, all clearly very new and yet just dumped

and was two years into having given a famous

sible Shoes’ and short hair and tattoos (cripes, you

like a used snot rag. Told you all you needed to

installer a truly massive heap of kit. It had been

should see Suzi Perry’s gay fan base walking around

know about them. Oddly enough, I have a set of

the recession kicking in and less work coming the

Gadget Show Live!) or boys with awesome dress

speakers of theirs I have used for bloody years as

installer’s way that had held him up from finishing

sense and deliciously lush aftershave. But the sheer

monitors and are wonderful and I cannot even

his install for two whole seasons. But The Boss was

hilarity of watching the young lad working in the

recall how I came by them but they have bullet

livid and got himself a bit vocal, ranting at the poor

too-tight trousers sashaying around in the bar at the

tweeters on a six by nine!

Installer and shoutily calling him ‘****’ in front of most

Coventry footy ground venue we are again getting

And then the mad memories of Coventry shows….

of the trade. The Installer is a largish chap whereas

to use for EXPO this year, was just effing hysterical. It

sitting for a few minutes upon a home subwoofer

the Boss was not bulging with musculature, it was

was a couple of years back…

on the Axis stand, before Chris Woods joined forces

clear this was the outburst of a chap well ‘tired and

There’s a world of difference between having a

with FOUR, only to find that I could not get into my

emotional’ - as tired and emotional as a newt. This

‘delicate gait’ and wiggling your arse like gosling

hotel room later on, as the huge magnet in the ri-

probably saved him from waking up to sample

by putting your feet in silly places when you walk,

diculously powerful beast had wiped my card quite

some hospital food...

just to show off. And his haircut was busily being

clean of room key data. And of course, that was

And this year is set to make some bloody cracking

the gayest haircut in the village as well. Bless ‘im,

after a bloody Vegas-esque trek to the room itself,

memories to take away, as well as ways to make

he was revelling in the attention but his colleagues

a whole footy pitch-length, past absolutely HUGE

more money to spend on shoes and food for your

looked so bloody BORED by it all, it made, and still

kitchens, in rows. Lots and lots of really big kitchens.

family! I am so looking forward to the ICE HEROES

does make me chuckle. If the bloke really enjoyed

I was puzzled at first, until, snooping around the

evening as not only will there be a really pukka

working there and is still in the place, you will know

cupboards in my room, I found 300 glasses and a

curry buffet laid out but also a drink on the Mobile

who I mean and share the entertainment, like a sort

little card telling me the name of that room’s very

Electronics Magazine guys. So come along for the

of Graham Norton of barmen, but more camp.

own host. For each bed flaps up into the wall on

day, stay for the evening, or come for the evening,

And EXPO has a litany of funny memories for

match days and the room turns into a VIP suite, with

stay over and check out the EXPO on day two. But

me. Do you recall how respected Spanish brand

it’s own staff! And when you open the curtains, you

bloody come far gosh sake’s or you will miss the

Vieta tried to gain a toe hold in the UK? It was an

are looking directly out into a bloody enormous

Burlesque dancers we have laid on.

unmitigated disaster, around when DVD was just

football stadium through doors that can open right

Beer Curry and Dancing Girls. All this and ICE too, at

about getting more affordable and in-car DVD was

up. It’s quite surreal.

EXPO…be there, or regret missing it forever.

proper costly. They had tried to bribe dealers with

But the social is the best bit after the obvious busi-

home DVD players but they were utter shite. There,

ness benefits of EXPO, although I do have some

in a rubbish bin on set up day, pulled from an exhibi-

odd stuff recalled about too many beers and high

www.mobileelectronicsnews.eu

Take care, now and try to avoid the old BOOMPH tinkle …

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46

www.mobileelectronicsnews.eu

V.C.E GUIDE

Instant expert

The KIA RIO PHONE KIT FITMENT The popular KIA range of vehicles includes the Rio with a seven year warranty from new. It’s a five door super mini class car with a choice of frugal 1.4 petrol and 1.5 litre diesels. Heavy on value all the way. V.C.E expert Kevin Deguara shows the points of interest throughout a 2010 model year vehicle for fitment of a phone kit 02

01

03

The complete facia is simply held in with clips, five at the top and two at the bottom. With the facia panel removed, you will gain access to the four Phillips screws that secure the radio.

You will then find standard ISO plugs at the rear

04

06

05

and includes an ignition supply (5).

The Interior light is fairly simple to remove as well.

Remove the diffuser and then the two Phillips screws. The unit is simply held with two clips at the

07

09

front (7).

08

The ‘A’ pillar trim is held in with a single Phillips screw (8) to allow the microphone cable to be run.

The junction box (10) can be cable tied to the bar below the radio. The best place to fit the screen (if

10

11

fitting a Parrot CK3100) is below the radio.

The install took about 45 minutes from start to finish.

Installed and compiled by Kevin Deguara Covering: Newport and parts of Gwent and Carmarthenshire www.v-c-e.co.uk

Parking sensors

Welcome

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01773 746 591

sales@park-safe.co.uk

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RIP OFF BRITAIN

Our Galaxy Operating System is available on the most popular vehicle replacement units. All our units are easy to install and come with bolt on accessories that work as manufacturer optional extras would.

SAT NAV Licensed Mapping Solution, Postcode entry with speed camera and TMC alerts.

Why Choose TTints M&E Our purchasing power along with our manufacturing relations allow us to give our trade customers the best prices possible. Unlike other companies our pricing strategy benefits you the fitting centre.

TTints M&E was founded on the workshop floor and we understand the hardships installers come up against online retailers.

Our prices are realistic to Technical Support todays cut throat environment. We understand sourcing products on the cheap can leave you out of pocket in the long run, however good quality products have huge markups, so how do you make a sale over the counter when the customer is armed with online prices.

This is when you turn to TTints M&E, we strictly concentrate on the consumers needs, as value for money means a returning customer.

Let Us Handle The Marketing, You Handle The Installing Why not come see our stand at the Gadget Show in April 48

www.mobileelectronicsnews.eu

TR2 MMI Compatible with Toyota Rav4

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Reverse Camera

MZ2 MMI Compatible with Mazda 2

2 Compatible with Ford Focus 09 > & Mondeo 07 >

Installing the reverse camera couldn’t be easier with the galaxy operating system all you need to do is run 1 x cable from the headunit to the camera. Has Canbus switching on demand viewing. No additional wiring required.

Parking Sensors The display shows the distance remaining in meters, proximity bars and audible beep. Easy install no need for multiple cables runs.

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IPod Ready

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Fast forward and rewind tracks, also charges the iPod. Includes a dock connector.

Linda made me a cup of tea at 9.30 am, it’s now 5.30 pm and it’s still a full cup of tea, I’ve worked 8 hours labour with little or no financial gain...I’m sick and tired of buying products not fit for purpose.

Climate Control selection display on the GTMMI’s screen

Virtual CDC

SIG MMI Compatible with Vauxhall Insignia

Copy songs from CD or MP3 to 1GB Virtual CDC memory, that’s approx 6 CD albums.

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1 Compatible with Ford Focus 05, Fusion 08 & Fiesta 06

Steering Wheel Controls Manually configure or callibrate the vehicle’s steering wheel control using the self teach function on the galaxy platform.

Digital TV & Radio

UNI MMI Compatible with all vehicles with 2 Din Fitments

Flick through the channels, directly from the touchscreen with the galaxy DVB-T Tuner Module. It’s Plug n Play and works with all galaxy operating systems

End User Support We provide support for new user related troubleshooting issues.

We handle the end user support so all you have to do is sell, sell, sell....

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|2011

INdustry personality

MARTYN WILLIAMS MEN’s crack investigative journalist Arthur Deebie grilles the M.E.N magazine’s new editor. He asks, who the hell are you and where do you come from?

The mobile electronics industry has its share of immature petrolheads, often with a passion for music and fast cars.

Martyn Williams is typical of this breed having started as a motoring journalist interested in music, got involved with reviewing both mobile and domestic audio. Opinions from those who know him range from ‘nerd’ to ‘mentalist’ but ultimately, who can doubt his genuine interest in everything to do with mobile electronics?

What is your proudest professional achievement so far?

The ensuing fire brought about from accidental

“Me and my mates, who have to be mentioned – Roly

behind the wheel.. Speakers were also a diy job

Knight, Colin and James Norris and Dave Greening - have

with KEF coming to the rescue here with a three-way

built four show cars which have been recognised as some

domestic hifi speaker kit for which you were supposed

of the most outrageous in the industry. One of them, with no

to make the cabinet. Instead, I just unpacked the

reinforcement – just pure power and cone area, was tested

speakers and fitted them into the Mini. The finished

by an EMMA judge at 172dB. Sound pressure was not on

result with hifi amp and speakers would probably

our minds when we built them, most of those vehicles had

sound fairly weak now, but in 1968, people were

sound quality too. They were all built in a shed at the end

blown away.

of the garden.”

The car sound bug had truly bitten and by the time I had

of the newer ones I’ve yet to test, but one of my favourites

a Metro (wow!) in the early 80s. The quality shift from

is the old PXE-H650 which I rate not only for its Audyssey

What is the worst thing about your job and working on a magazine?

tape using one of the first Pioneer CD decks and external

tricks but also for its taming of comb filtering which does so

amplification plus some carefully-installed high quality

much to improve intelligibility. The last system I built using

“The job involves spend a lot of time talking to people in the

speakers, had a domestic hifi-reviewer friend actually

the H650 had the cliché which cannot be denied – industry

industry to gather news and features, and then suddenly

asking me where all the sound was coming from! For me, it

people with ‘ears’ going back to their car to fetch one of

you realise that solid 18 hour days are required to get all

proved you could have outstanding sound quality in a car

their favoured test CDs just to make sure that they were

that information together and get a magazine out. All that

and I’ve never really looked back.”

really hearing what they were hearing.”

some hard word-bashing graft!”

What is the most impressive bit of audio kit you have encountered so far?

Finally, what do you like doing in your spare time?

How do you perceive the changes in the market?

“Well, in sound demo land, particularly in the States, I have

“Well it’s just one long event of petrolheadism and loud

heard DSP-driven audio which has been centrally-staged

music. I’m busy prepping a street legal dragster for Santa

“My vision of the car audio market started as a spotty

literally in front of my nose and, equally impressive, I have

Pod at the mo (luckily only 35 miles away from my house)

teenager with a Minivan in the late 60s. Aftermarket car

heard fully-characterised bass totally free of resonance.

and I have to go to a gig at least once a month. I catch

speakers and amps were out of reach of the average

However, in the UK I have heard demo systems with

Basement Jaxx whenever I can which I rate as the best live

person with a taste for something more than whisper-level

analogue speaker set ups that have had frighteningly-good

sound ever, my current favourites are the Klaxons along

in the car.

staging.

with so many other talented bands that it’s hard to settle

My cassette player’s output was a pathetic 2Wpc and,

But purely talking about kit that I’ve installed and tested,

on just a few. I’m also impressed by the sound quality

with no amplifiers specifically-designed for car use being

I think you have to go a long way to better some of the

(mixing – so many bands can sound shit) of Noah and

generally available (I hadn’t even heard of Rockford in

external amplification patch systems which have auto-

the Whale. I think You Tube is a great introduction to new

those days which was already part of the scene in the

ranging from speaker outputs from standard head units

stuff – Andy Samberg achieved notoriety there first and a

States), it was down to powering up home hifi amps with

including de-equalisation.

mate has introduced me to something equally as musically-

12V to AC mains converters.

There are quite a few clever systems on the market, some

entertaining as Samberg – Joan as a Police Woman”

earthing of an inverter made for an exciting time

fun of meeting people and collecting info has to stop for

50

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DIRECTORY www.mobileelectronicsnews.co.uk For as little as £17 per month, you can list your company details here. For more information, contact 01268 754 897 or e-mail admin@creativemedialtd.co.uk

A

Alpine Electronics of UK Ltd Contact: Keith Holness T: +44 (0) 2476 719623 E: keith.holness@alpine-electronics.co.uk W: www.alpine-electronics.co.uk Brands: Alpine Armour Automotive Limited Contact: Sales T: 0800 783 9125 E: sales@armourauto.com W: www.armourauto.com Brands: Autoleads, CTi, iO, Mutant, Radiomobile, Veba, VI, Avital, Clifford, Focal, Hornet, Kicker, Orion, Viper Anglia Fleet Services T: 01493 888017 M: 07760196088 W: www.angliafleetservices.co.uk E: james@angliafleetservices.co.uk Brands: Anglia Fleet Services Ltd offer a One stop shop. Vehicle Conversions Specialists. Customer operations and national vehicle installation services of the highest quality including a wide range of accessories such as Racking, Roof Racks, Tow Bars, Graphics, Van Vaults, Bulkheads, Light Bars, Beacons, Hands Free kits, Tracker, Sat Navs.

Audiovox Incaar Systems GmbH Contact: Ian Rosevear T: 01483 722531 E: ian.r@audiovoxincaarsystems.com W: www.audiovoxincaarsystems.com Brands: AIS, Incaar, Invision Audio Wave LTD Contact: Grant Hanan T: +44 (0) 1702 589722 E: grant@audiowaveltd.com W: www.audiowaveltd.com Brands: Audio Wave - Handcrafted bespoke amplifiers Audiopipe Contact: Pav / REJJY T: 01604 601500 / +44 (0) 7810652661 E: pavkapoor@hotmailcom W: www.caraudiosupplies.com Brands: Audiopipe, Earthquake & Mobile Spec Automonitor Mobile Multimedia Ltd Contact: Hugh J McTernan T: +44 (0) 116 275 2020 E: hugh@automonitor.co.uk W: www.automonitor.co.uk Brands: Automonitor, SAVV, Necvox, Baton, Rosen, Visteon, Britax and Westfalia

B

Clarion (GB) Limited Contact: Sales at Clarion T: +44 (0) 1793 870400 F: +44 (0) 1793 875881 E: info@clarion.co.uk W: www.clarion.co.uk Brands: Clarion

Bravox Audio (Hexen A.D) Contact: Ajay Maisuria T: +44 (0) 20 8904 7099 E: sales@bravox.co.uk W: www.bravoxaudio.com, www.bsaaudio.com Brands: Bravox & BSA Speaker Systems

20:20 Mobile Contact: Marc James T: 01270 411838 E: marc.james@2020mobile.com W: www.2020mobile.com Brands: Nokia, IO, BlackBerry, Sony Ericcson, Jabra, Motorola, LG

C

Car Audio Security Contact: Reno or Allan T: 08707 220011 E: support@caraudiosecurity.com W: www.caraudiosecurity.com / www.jblcaraudio.co.uk Brands: UK Wholesaler for JBL, Infinity & Harman Kardon.

Authorised Dealers for: Alpine, Kenwood, Pioneer, Sony, JVC, Vibe, Fli, Boss Audio, Orion, Clifford, Snooper, Hertz, Rainbow, Fusion

Cobra UK Contact: Cobra Sales T: 01932 772 400 E: salesuk@cobra-at.com W: www.cobravehiclesecurity.co.uk Brands: Cobra offers a complete range of vehicle security, safety and electronic systems: CobraTrak stolen vehicle tracking systems, Cobra alarms and immobilisers, Cobra ParkMaster parking sensors, Rosen retro fit in-car DVD systems, NSV Bluetooth handsfree systems, E-Cruise aftermarket cruise control and speed limiters, and Coyote live speed camera alert systems.

Canm8 Ltd Contact: Colin Palmer T: 08452266283 E: SALES@CANM8.COM Brands: Canm8 range of can bus interfaces can bus custom design

Commercial Electronics Contact: Salim Ali T: +44 (0)208 404 7105 F: +44 (0) 208 404 7104 E: sales@hawkcaralarm.com W: www.hawkcaralarm.com www.demonalarm.com Brands: Designed & engineered in UK. Est. over 25 years.

OEM service available. Hawk Car Alarm, Hawk Reversing Angel, Hawk Motorcycle Alarm, Hawk GPS, Demon Alarm, Demon iReversing , Demon Motorcycle Alarm, Demon Tracking.

CSS Aftermarket Group Contact: Mick Barber T: 01773 746 591 F: 01773 743 251 E: sales@CSSAftermarket.co.uk W: www.carsoundsupplies.com Brands: PARKSAFE REVERSING SENSORS - CAMERAS - IVANHOE TRUNKLINER - ACCOUSTIC TEXTILES IVANHOE SUB BOXES - RHINOMAT SOUND DEADENING - PARCEL SHELVES - AERIALS ELECTRIC AERIALS - ONYX AUDIO ELITE CONSUMABLES AND ACCCESSORIES - MARINE MOTORHOME - COMMERCIAL - AUTOMOTIVE

Connects2 Contact: Andrew Simner T: 0845 257 5588 F: 0121 522 5589 E: sales@connects2.com W: www.connects2.com Brands: Connects2 – Interface solutions for O.E.M and aftermarket systems, Including interfaces for iPod, USB, MP3, Aux, Steering wheel controls inc CAN-Bus, Stalk & Display, Telemute, Parrot, and MOST fibre optic iPod & Bluetooth hands free interfaces.

BEAT, Ground Zero, Tsunami, Shuriken, Balistic, Raptor, Zenec, Metra, LG, MAC Audio

Cellular Trade Accessories (CTA) Contact: Sales T: 01296 425831 E: sales@tradeaccessories.com W: www.tradeaccessories.com Brands: Nokia, Sony Ericsson, Parrot, Motorola, Autoleads, Scorpion, Jabra Celsus UK Limited Contact: Sales T: +44 (0)1202 664 390 E: sales@celsusice.co.uk W: www.celsusice.co.uk Brands: Celsus Accessories, Calearo, CANBus, Dynamat Europe, iPod Integration, Jehnert, JL Audio, MTX Audio, Stinger Electronics, PAC Audio, Stinger DSI CEL Trade Contact: Andrew Marsden T: 01162 449846 E: sales@celtrade.com W: www.celtrade.com Brands: Garmin, Road Angel, Snooper, Sony, TomTom Parrot, Fusion, Mio, Pioneer, Alpine and Kenwood

Autosound Limited Contact: Lee Fergus T: 01274 688990 E: lee.fergus@autosound.co.uk W: www.autosound.co.uk Brands: Blaupunkt, Bosch car multimedia, Tetrax, Funkwerk, Funtoro

Chameleon Codewing Ltd Contact: Kent Stabler T: 01206 500 848 M: 07702 565100 E: sales@thechameleongroup.co.uk W: www.chameleondirect.com Brands: Authorised Distributor for THB Bury, Parrot, Motorola, Kram Radio Mutes, Scorpion, Dashmount, Brodit, Steelmate, Alpine, Kenwood, Snooper & Nokia.

Plus Trade & Corporate Nationwide installation.

Bazooka (Flagship Products) Contact: Greg Morris T: +44 (0) 20 8838 8844 E: sales@flagship-products.co.uk W: www.bazooka.com Brands: Bazooka, Morel

C-KO International Contact: Mark Scarff T: 020 8863 8333 E:enquiries@c-ko.co.uk W: www.c-ko.co.uk Brands: C-KO , Eurologics, Necvox, Nesa/ VST, Rosen

D

Daltec AI Ltd Contact: Matt Tombs T: 0208 515 7820 E: sales@dal-tec.com W: www.dal-tec.com Brands: Distributors for Dice Ipod, Dension, Fiscon, Steelmate, Bluetooth Car kits including Novero, THB Bury and Nokia, Brodit, Tow-Trust and much more….

Dashmount Contact: Steve Taylor T: +44 (0) 208 391 1911 E: steve.taylor@dashmount.co.uk W: www.dashmount.co.uk Brands: Dashmount Digicat Media LTD Contact: Select Products T: 01233 623236 E: matt@selectproducts.co.uk W: www.selectproducts.co.uk Brands: installer accessories Directed Electronics Contact: Armour Automotive T: 01420 476 767 E: Customerservices@directed-uk.com W: www.directed.com Brands: Clifford, Viper, Hornet, Avital, West Coast Customs, Directed Audio, Orion, Directed Video, Directed Mobile Media

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The afTermarkeT Trade show for YoUr indUsTrY

The mUsT Be aT

eVenT

s p o n s o r e d B Y:

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Join Us

for The 2011

i.c.e heroes parTY...

To reGisTer Go To www.moBileelecTronicsnews.eU

or to book your stand contact Charlotte Body on 01268 754 897 or

charlotte@creativemedialtd.co.uk

...and celebrate your industry l Curry and beer laid on for attending dealers l On site casino and show girl presentation l Free to M.E.N Expo exhibitors.

HURRY SPACES ARE LIMITED! www.mobileelectronicsnews.eu

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DIRECTORY www.mobileelectronicsnews.co.uk For as little as £17 per month, you can list your company details here. For more information, contact 01268 754 897 or e-mail admin@creativemedialtd.co.uk

Drive Contact – Steve McLean T: +44 (0) 1943 882716 E: smclean@imcopex.co.uk W: www.drive-imcopex.co.uk Brands: Handsfree – Parrot, Nokia, THB Bury & others SOT & Telemute Leads – Autoleads Non Damage Brackets – Bloomice Cradles – Brodit Lightbars, Beacons & LED’s – Haztec Camera Systems – Veba Antennas – Hirschmann & others Voltage Converters – Wallen GPS Safety Alert & Event Recording Systems – Novus Parking Sensors – Steelmate, Veba, ParkSafe & Autowatch (HGV) Alarms - GT Drivesync - Tracking Contact: Andrew Marsden T: 01162 449846 E: sales@celtrade.com W: www.celtrade.com Brands: Drivesync - Tracking.

E

Earthquake Contact: Pav / REJJY T: 01604801500 / +44 (0) 7810652661 E: pavkapoor@hotmail.com W: www.caraudiosupplies.com Brands: Earthquake, Audiopipe & Mobile Spec Electronics Worldwide Ltd Contact: Chris Williams T: +44 (0) 800 083 1893 +44 (0) 1928 759239 E: chris@electronics-worldwide.com W: www.electronics-worldwide.com Brands: Falcon Alarms Systems, DE Multimedia

F

fit4caraudio Contact: Billy Maan T: 0161 282 1891 M: 07894513408 E: enquiries@fit4caraudio.co.uk W: www.fit4caraudio.co.uk Brands: Suppliers of Single DIN Navigation Stereos.

Sole distributor in the UK for Kramer Automotive

I

K

L

Fusion Electronics UK Ltd Contact: Matthew Forbes T: +44 (0) 845 299 7586 F: +44 (0) 845 280 7585 E: matthewf@fusionelectronics.com W: www.fusionelectronics.com

G

Gemini Security Direct UK Ltd Contact: Neil Hayes T: +44 (0) 1354 695 946 E: ukinfo@gemini-alarm.com W: www.gemini-alarm.com Brands: Manufacture of Car Alarms, Can-bus, Wireless Sensors, Parking Sensors.

Parksafe UK Contact: Mick Barber T: 01773 746 591 F: 01773 743 251 E: Sales@Park-safe.co.uk w: www.Park-safe.co.uk Brands: Parking and Rear View camera systems

Kenwood Electronics UK Limited T: +44 (0) 1923 816444 E: enquiries@kenwood-electronics.co.uk W: www.kenwood-electronics.co.uk Brands: Kenwood Locks4Vans Ltd Contact: Sales T: +44 (0) 1474 560077 F: +44 (0) 1474 561112 E: sales@locks4vans.co.uk W: www.locks4vans.co.uk Brands: L4V, Diablock, Bodyguard, Containerlock, Deadlocks, Slamlocks, Defender

Parrot UK Limited T: 0844 472 2360 E: sales.uk@parrot.com W: www.parrot.com Brands: Parrot

s

M Mobile Media Specialist Association Ltd

Contact: Kevin O’Byrne T: 0118 9701612 E: admin@mmsa.org.uk W: www.mmsa.org.uk Brands: The trade association of independent specialist retailers

N

O

P

Sailes Marketing Ltd Contact: Matthew Sailes T: +44 (0) 1386 554210 E: info@sailesmarketing.com W: www.sailesmarketing.com Brands: Manufacturer and Distributor of CAN Bus interfaces, Electronic Interfaces, Automotive Transducers, Data Logging Systems and SpeedWatch

Morel (Flagship Products) Contact: Greg Morris T: +44 (0) 20 8838 8844 E: sales@flagship-products.co.uk W: www.morelhifi.com Brands: Morel, Bazooka

Scorpion Automotive Ltd Contact: Petra T: 01257 249928 E: info@scorpionauto.com W: www.scorpionauto.com Brands: Scorpion Security, Scorpion Parking Systems, Scorpion Stolen Vehicle Recovery Systems, Scorpion Cellular Accessories, Scorpion Multi Media, Scorpion Reversing Cameras

Navigon AG Contact - Anthony Mills T: 01189 635 965 F: +49 40 370 88 480 E: Anthony.mills@navigon.com W: www.navigon.com

Select Products Contact: Matt T: 01233 62 32 36 E: matt@selectproducts.co.uk W: www.selectproducts.co.uk Brands: Select Products SmarTrack Ltd - Global Telemetrics Contact: Andrew Newman T: 0845 833 6971 – 07787 106493 E: andy.n@smartrack.uk.net w: www.smartrack.eu Brands: SmarTrack – MotoTrak – TOADTRAK - uTrack

Navman Contact: Andrew Marsden T: 01162 449846 E: sales@celtrade.com W: www.celtrade.com Brands: Navman

Focal See Armour for contact details

Frequency Telecom Ltd Contact: Stephen Donovan T: 020 8397 2222 E: s.donovan@frequencytelecom.co.uk W: www.frequencytelecom.co.uk Brands: Jelly Communications, CleverKit.com, UK Car Kits.co.uk

Paragon Auto Electrics Contact: Paul Culling T: 0845 33 00 600 E: Paul@paragoncaraudio.com W: Paragoncaraudio.com Brands: Alpine, Kenwood, Pioneer, JVC, Clarion, Sony, Rockford, Connects2, Autoleads,TR Speed Detectors,Hirschmann

iGRIP® / Herbert Richter GmbH Contact: Scott Bouquet Email: s.b@igrip.eu T: +44 (0) 2081447413 E: www.igrip.eu Brands: iGRIP, Herbet Richter. Exclusively Available at Strax (UK) LTD

Fli Audio T: 0870 765 8423 E: dealers@midbass.co.uk W: www.fliaudio.co.uk Brands: Fli

Four Contact: Brian Parton T: 0845 450 1594 E: info@fourcars.co.uk W: www.fourcars.co.uk Brands: Audison, Audiocontrol, Audison Connection, CDT, Hertz, Massive, Rainbow, Skinz

In-CarPC Ltd Contact: David Hitchings T: 0117 972 1775 E: sales@in-carpc.co.uk W: www.in-carpc.co.uk Brands: In-CarPC, Mini Intel Atom Automotive PC, Mini Intel Core 2 Duo Automotive PC, Mini Via C7 Automotive PC, Pico Automotive PC

Origin Technologies Ltd Contact: Steve Doyle T: 0203 010 1000 E: steve@pogogps.com W: www.pogogps.com Brands: Pogo and Origin Pama & Co Ltd Contact: Pama Sales Office T: 0161 494 4210 E: uksales@pama.co.uk W: www.pama.com Brands: Pama, Authorised UK distributor for Parrot, Plantronics, Krusell, Cobra, Scala, Ring, Dexim, Lexar Panorama Antennas Ltd Contact: John Thomson T: +44 (0) 20 8877 4444 E: sales@panorama-antennas.com W: www.panorama-antennas.com Brands: Manufacturer of antennas for DAB, Mobile Radio, Tetra, 3G Broadband and other wireless technologies.

Steelmate Automotive (UK) Ltd Contact: Kevin Kay T: 01582 475677 E: sales@steel-mate.co.uk W: www.steel-mate.co.uk Brands: Steelmate Parking sensors, TPMS, HID

T

Twd LTD Contact Name: Smudge T: 07980 594 579 F: 01902 863 999 W: www.twdlimited.co.uk Brands: Crunch, Hifonics, MB Quart, Toxic, Audiobahn

V

Vestatec Contact Name: Jon Rossiter T: +44 (0) 208 867 2347 E: jon.rossiter@vestatec.co.uk W: www.metasystem.co.uk Brands: Meta, Gentex Vibe Audio T: 0870 765 8423 E: dealers@midbass.co.uk W: www.vibeaudio.co.uk Brands: Vibe

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