Our focus is to create a partnership with
to deliver relevant and targeted campaigns to your audience
WHY ADVERTISE ONLINE?
Canadians are heavy online users With 76% of us having access to the Internet and 65% surfing from home, reaching Canadians lies positively in the advertisers favour.
The Internet is increasingly becoming the go‐to media for Canadians With 16 million visitors on Yahoo! Canada every month, you’re sure to find them here
Why Advertise with Yahoo! Canada? Our Focus: To create a partnership with Shoppers Drug Mart with the goal of delivering relevant and targeted campaigns to suit your audience Yahoo! Audience: With over 16 million unique visitors and 2 billion pages views monthly our visitors are: 3.9 million average daily visitors who spend an average of 18.0 minutes per usage day >> means a greater chance for exposure to your brands and engagement in your campaign Are more likely to list the Internet as their prime source of information >> efficiently allocating your advertising dollars to a place where more people will SEE and ACT on them
What makes Yahoo! Canada Unique? Our properties allow you the opportunity to target and reach the right audience with the right message. Here’s an example for SHOPPERS DRUG MART:
Other Popular Yahoo! Properties
We Can Reach your Target Demographic
Geographic
Behavioural
Time
Reach your target audience with age and gender targeting across the Yahoo! Network
Reach users across Canada in any province, territory, or major metro area with locally relevant offers
Lets you target users based on recent searches, page views and clicks.
Time sensitive targeting lets you make a big impact when you need it most
Example Interactive Video Ads using SHOPPERS HEALTH WATCH with links to website or interactive surveys that could drive traffic to locations for more information
Example Promote new store openings to local users Provincial sales on Branded and Private Label products
Example SHOPPERS DRUG MART’s wide range of products and services can be promoted to reach any potential engager
Example Get into your local shoppers and receive double or triple OPTIMUM points with your purchases Fire‐sale on special items with printed e‐ coupons
Yahoo! Canada’s range of properties makes advertising ANY brand relevant Visitors average 7 usage days per month 50% male – 50% female 42% are from Ontario
Yahoo! Search Marketing Instead of searching for new customers, let them search for you. Become the top of mind result when you target is search for products and services you carry. Our new and improved features will help you achieve the results you want Search Features Account Dashboards
Ad Activation
Ad testing
Geo‐Targeting
Campaign Scheduling
Ranking
What’s it all about? Benefit to you Overview of current ad performance. Better visibility of your Complete with graphs that measure your campaigns. top performing ads We can have your ads online in minutes! No more waiting to see your ads working Improve quality and efficiency of your ad Determine which ads work best messages for your target audiences Narrow your ad campaigns to reach Target your ads to the right targeted areas & test markets geographic audience Manage and schedule your campaigns Control the timing of your by date & time campaigns for the most efficient spending and response Rank is based on click rate bid and Higher achieving ads receive quality (i.e. the click through rate and better ad placement relevance to search inquiry)
Content Match
Relevance of your ad test is compared to Improved relevance for your your desired landing page text ads, resulting in improved targeted traffic Insert Keyword Feature Insert keywords into your titles and Save time and focus on creating descriptions highly relevant ads Reporting Reports that suit your needs Get the information that really matters to you
Examples for SHOPPERS DRUG MART
With Yahoo! Search Marketing behind your ad campaigns you can put your business in front of potential customers at the exact moment they’re searching for what you sell. We can drastically improve your chances of catching a Customer’s eye with Top, Right, and Bottom justified Sponsored search bars. "The geo‐targeting feature was exactly what we had been waiting for; it lets us target our specific markets."—Veronica Mercer, Search Marketing Manager, Best Buy Canada “The new search makes for much more effective use of the time we spend managing our campaigns."—Bruce Telkamp, Senior Vice President of Marketing, eHealthInsurance.
Standard Media Ads These banner ads showcase the range of options available to you in promoting your products & services Banners can be used to re‐direct your target to your website, a promotion or micro‐site. They are fully customizable and implemented to meet contextual, geographic, time, demographic and behavioural targeting.
**The above are actual size and can be used on all Yahoo! Properties and Affiliated Sites
Rich Media Ads Streaming, expanding, floating, surveying, wrapping units and more—we’ll build your creative concepts into attention-grabbing ads. Your imagination is the limit. You can:
Engage consumers with a favourable brand experience Reinforce brand personality in a memorable way Track the customer’s experience and discover how to best engage them in the future This Rich Media ad done with Walgreens in 2007 promotes their Photo print center with a redirecting call to action Another Rich Media Ad done with Walgreen in the U.S. shows a snowy city scrolling toward a retail location to promote their Holiday Hours
Video Ads We can turn your existing TV or video ads into clickable, audience engaging ads with virtually no additional creative.
Greater Prominence: Your ads appear by themselves, rather than a 4‐ad pod on TV > This means greater exposure and engagement in your brand
Measurable Performance: Accurate viewer reports included in your purchase > See the results of your ad’s performance and make adjustments when appropriate
Efficiency: Online video enables you to deliver ads only to your most valuable customers in their favourite online spaces >
Increasing your chances to change user behaviour
Advanced Targeting: We can reach targets specifically interested in your targets
Yahoo! Canada Mobile (Exclusive) The Medium to reach your audience wherever they go! Here’s an excellent opportunity to extend your brand message to the mobile masses. Mobile Advertising Now we can offer you the same tried and true services that are available online, now on a small screen With NEW Mobile Ad Tools you can select the target call to action that works best for you: re‐ direct to a promo site, store locator, or instant message Our BRAND NEW Rich Media allows Yahoo! To turn your TV or Online video ads into full‐ screen engagement experiences
Reach.Relevance.Innovation Yahoo! Canada makes it EASY and EFFICIENT to transfer your current online marketing to the mobile world. The Mobile Revolution Forecast Mobile subscriptions are growing and growing. The total number of global users is expected to reach the 3 billion mark by 2010. What's driving the growth? New phones, rate data plans and better content such as mail, news, weather, instant messenger and sports - which in turn is attracting new mobile publishers and services. - Nielsen Mobile, March 2008
Silver Package Ads displayed on Yahoo! Canada and Lifestyle Pages
Ads seen on affiliated Yahoo! Canada sites*
Single Day placement on Yahoo! Canada Front Page
Option to add Target Reach (Behavioural or Demographic
Sponsored Search Campaign Managed by Account Rep
Full Campaign Analytics
Micro‐site Creation for unique campaigns
5 DAY Take‐ over
Exclusive Yahoo! Mobile
Micro‐site Creation for unique campaigns
5 DAY Take‐ overs
Exclusive Yahoo! Mobile
Gold Package Ads displayed on Yahoo! Canada and Lifestyle Pages
Ads seen on affiliated Yahoo! Canada sites*
Single Day placement on Yahoo! Canada Front Page
Option to add Target Reach (Behavioural or Demographic
Sponsored Search Campaign Managed by Account Rep
Full Campaign Analytics
Total Cost:
$75,000
Platinum Campaign Receive the best of the best in Yahoo! Canada’s online advertising campaign capabilities and assure your spot as a top‐of‐mind retailer for target market Front Page Altering Events (Up to 5 Days of Your Choice)
Takeovers with full engagement – animations that lead to an anchored ad with link/hook to website
Micro‐site Creation – Use your creative ideas with our help to create an engaging and useful micro‐site that creates interaction without redirecting your target Unique Customer experiences that engage, entertain and change behaviour
Real‐time Monitoring and analytics of entire ad campaign Exclusive representation by one of our Yahoo! Canada Representatives Exclusive Canadian use of ground‐breaking Mobile Marketing (previously only available in the U.S.)
Why Should I Go Platinum? …Because you’ll receive the most comprehensive advertising service available online today Yahoo! Canadas’s Platinum Package is designed for top of mind retailers such as SHOPPERS DRUG MART to expand reach and engage audience better than the competition
Total cost:
$125,000
Where to advertise | Front Pages Think of them as a gigantic Reach Engine for your business. If you’re looking to reach Canadians en masse, you can reach them effectively and efficiently on our Front Pages for Yahoo.ca and our world site, Yahoo.com. Both of these home pages let you target exclusively to Canadians; combined, they deliver 6.5 million impressions per day. And Yahoo!’s front pages draw more valued consumers – such as males and affluent users (HHI $100K+) – than Sympatico/MSN does. So when you add Yahoo! front pages to the mix of your ad buy, R/F efficiency typically improves. Let us show you how. Key Audience Gender Unique Users Page Views Engagement
Canadian adults 18 – 49 (62%) M/F 53%/47% 8,228, 000 per mo. 269, 000, 000 per mo. 18 minutes per mo.
Advertising Options • Big Box, Text Ads (Marketplace, Eyebrow) • Sponsorships, Custom Events
Source: comScore Media Metrix, All Locations, Key Measures Report – Average Q2 2007.
Yahoo! Canada Proprietary and Confidential. ©2007 All Rights Reserved
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Where to advertise | Lifestyle Where Canadian women pursue a better lifestyle…and its sponsors. Yahoo! Lifestyle features the best of local and international content for Canadians, in a warm community environment. Lifestyle attracts an engaged audience dominated by affluent females. With diverse advertising options, this is a great way to reach household decision makers in an environment they trust. Reach them in these topic areas… • Health & Fitness
• Family & Relationships
• Food & Entertaining
• Fashion & Beauty
• Home & Garden
• Contests & Features
Key Audience Gender Unique Users Total Visits Engagement
Canadian adults 18 to 49 (70%) M 38%/ F 62% 266, 000/ mo. 1,000,000/ mo. 1.6 Visits/Visitor/ mo.
Advertising Options Leader board, Sky, Big Box
Contests & Features
Sponsorships and Takeovers Editorial Integration Advertorials
* Source: comScore Media Metrix, All Locations, Key Measures Report, June 2007. One MonthYahoo! of data, site launched in late May 25th, 2007. Canada Proprietary and Confidential. ©2007 All Rights Reserved
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Where to advertise | Health Yahoo! Health. Your prescription for targeted sales. 58% of Canadians are using the Internet to find health related information. For information they can trust and a community they can confide in, they turn to Yahoo! Yahoo! offers a fully integrated health channel with community tools, a drugs database, fact sheets and the latest health headlines in a variety of channels. To connect to an audience deeply engaged in a specific channel, explore a sponsorship.
Demographics Unique Users Total Pages Viewed Engagement
Canadian Adults 18 to 49 (64%) (M 47%/ F 53%) 447, 000/ mo. 2 Million/ mo. 2 Visits/Visitor/ mo.
Advertising Options • IAB standard units: Leader board, Sky • Channel Sponsorships
Source: comScore Media Metrix, All Locations, Key Measures Report, Average Q2 2007. eMarketer, Canadians Online, “Online Activities of Adult At-Home Internet Users in Canada, 2005”, October 2006 Yahoo! Canada Proprietary and Confidential. ©2007 All Rights Reserved
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Where to advertise | Search Canada’s 2nd largest Search venue. And growing faster. If your brand isn’t prominent where Canadians are searching, you’ll miss a vital chance to sell. More Canadians are searching for Images, Video and Websites using Yahoo! Search. Searches on Yahoo! are up +36% - that’s faster growth than either Google or MSN. And now they’re searching Canadian local business listings too – aided by Yahoo!’s exclusive user Ratings and Reviews.
Audience Focus
Canadian adults 18-49 (61%)
Unique Visitors
7,176,000 per mo.
Total Pages
205,000,000 per mo.
Engagement
7 visits/visitor/mo.
Advertising Options • Sponsored text ads integrated into search results
• Contextual text ads distributed across our growing affiliate network
Source: comScore Media Metrix, All Locations, Media Trend Report Q2 2006 – Q2 2007; Key Measures Report Average Q2 2007. Yahoo! Canada Proprietary and Confidential. ©2007 All Rights Reserved
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