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Daily Toreador The

TUESDAY, MARCH 20, 2012 VOLUME 86 ■ ISSUE 104

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College of Mass Communications to offer new degree Media strategies BA to involve business theory By NICOLE MOLTER STAFF WRITER

The College of Mass Communications at Texas Tech will offer a Bachelor of Arts in media strategies, beginning in September. “Media strategies is kind of a broad term, or concept, that expands what media are about,” said Jerry Hudson, dean of the College of Mass Communications. “How do you position media to be better

courses,” Hudson said. “I think there were three or four faculty members that said, ‘You know this really is something that maybe we should take a second look at in terms of trying to decide if this should be a degree or not.’” We’re focusing quite well on skills to prepare people to go into journalism and advertising and electronic media and public relations, but maybe this umbrella of this degree that encompasses a little bit of all of those degree programs from a media effects perspective, maybe that’s what we should be looking at and just evolve from that.”

communicators with the public? What new technologies can you use to communicate? What are other revenue streams that you can use? It’s the strategy of developing communication messages to meet the needs of specific target audiences.” This degree will offer a range of knowledge unlike skill-based degrees, such as journalism or public relations. “We began talking about what we are missing in some of our

The media strategies degree is a general theories degree, said Marijane Wernsman, assistant dean of students and study abroad. “It doesn’t prepare you to go work at an ad agency or PR agency or something like that,” she said. “That’s what the other majors do. This is something more along the lines of ‘Are you a student who maybe wants to go to law school?’ Maybe you want to do entertainment law or mass communications law, media law, when you get to law school. This new degree would enable you to just take more theories courses and not have to take the skills courses. It would

TTUHSC students matched to various residency programs

prepare you more for general knowledge of the mass communications industry.” This degree plan is suitable for working in a family-owned business as well, Wernsman said. “Say you have a family who works in the industry, or has a business, and you already know that when you get out of college you’re going to go back and work for your family,” she said. “You don’t need a degree that’s going to especially make you marketable because you don’t need to worry about that. You just need knowledge about the industry.” The media strategies degree is

planned with different requirements and courses than other degree plans. “Students still take the mass comm. core, and they take research methods, but then there’s three new courses that we’re going to have that they have to take, so they’ll have their own built-in core,” Wernsman said. “There are two business courses that are required. Then after they take that, they take 33 or 36 hours of electives.” A lower GPA requirement also makes this degree unique. STRATEGIES continued on Pg. 3 ➤➤

PURSUIT OF HAPPINESS

PHOTO COURTESY OF JEFF HUNTER

A STUDENT WITH the Texas Tech Health Sciences Center points to her future home during Match Day at the Mckenzie-Merket Alumni Center on Friday. Match Day is a nationally-celebrated event where senior medical students find out where they will spend their three-to-seven year residency.

129 students accepted to top-notch programs By CAITLAN OSBORN NEWS EDITOR

Senior students at more than 130 medical schools across the United States learned where they would spend the next three to seven years of their career Friday. With red envelopes in hand, seniors at the Texas Tech Health Sciences Center joined more than 35,000 of their fellow medical students from all corners of the nation at 11 a.m. to learn their fate — a time known as Match Day. “It’s always a great celebration because they spend all this time working on their applications and they finally find out where they’ve been accepted,” said Dr. Steven Berk, dean of the Health Sciences

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Center’s School of Medicine. According to the National Resident Matching Program, more than 95 percent of U.S. medical school seniors — the highest rate in 30 years — were matched to residency positions. These individuals make up the nearly 16,000 U.S. medical students who learned where they will spend their years in residency training. The number of applicants in this year’s Main Residency Match rose by 642, for a total of 38,377 participants, according to the NRMP. There are currently 129 students at Tech waiting to graduate from medical school, Berk said, and will continue their residencies at their selected destinations. He said students had to have

WEATHER Today

their application materials submitted by November and they spend months visiting hospitals across the country. Applicants submit a list of their desired workplaces in order of preference, and each institution submits a list of medical students they are interested in hiring. Afterward, Berk said a computer matches the students with their medical residencies. According to the Association of American Medical Colleges, the National Residency Match Program uses a computer algorithm, which is designed to produce results for students in order to fill the thousands of training positions available at teaching hospitals in the United States.

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MATCH DAY continued on Pg. 2 ➤➤

Wednesday

PHOTO BY SCOTT MACWATTERS/The Daily Toreador

KOBBY BOAKYE, A junior marketing major from Arlington, talks with Carla Thompson about signing up for the Build Your Own Happiness Project on Monday outside of the Student Union Building. The project is an opportunity for teams of students at Texas Tech, North Carolina State or Central Florida to volunteer at Habitat for Humanity events in order to win a $5,000 prize to The Home Depot.

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Masood: Myths behind higher gas prices OPINIONS, Pg. 4

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