090215

WEDNESDAY, SEPT. 2, 2015 VOLUME 90 ■ ISSUE 7

BOOK PRESS

SOFTBALL PROFILE

PG. 5

BIKE SAFETY

PG. 8

INDEX OPINIONS LA VIDA SPORTS CROSSWORD CLASSIFIEDS SUDOKU

ONLINE

4 5 8 2 7 5

CAMPUS

Students, staff work to end suicide SUICIDE

BY AMANDA CASTRO-CRIST Staff Writer

Silence — it is one of the biggest obstacles a person faces when dealing with suicidal thoughts, according to suicide prevention advocates at Texas Tech. The topic is seen as uncomfortable and taboo for most people, Student Counseling Center Assistant Director and Outreach Coordinator Klint Hobbs said.

“We don’t like to believe that people are hurting enough that they would do that,” Hobbs, a licensed psychologist at the SCC, said. “So people, I think, both consciously and subconsciously avoid those discussions.”

Next week, Hobbs will join others on campus to try to break that silence during Suicide Prevention Week.

Activities and events hosted by the

SCC, workers in the Risk Intervention and Safety Education office and members of the student organization WRECK the Stigma, among the others, will include a discussion panel on misconceptions, awareness training, interactive displays and a student play titled “Monsters.”

Teresa Stranahan, a senior theater major from Houston who wrote and will direct the play, said the idea for prevention week came to her about a year ago after speaking with a friend who had attempted suicide two years before. She said the conversation brought back memories of anxiety, isolation and hopelessness and she wanted a way to keep others from feeling the same.

BY THE NUMBERS

41,149 There are 13 suicides for every 100,000 people

SEE SUICIDE, PG. 2

10,062

were suicides by suffocation

total sucides in 2013

21,175

That is a suicide every

12.7 MINUTES

were by firearm

Suicide was the No.

10

leading cause of death in the U.S.

SOURCE CDC (2013 NATIONAL VITAL STATISTIC REPORT) & GRAPHIC BY ANTHONY ESTOLANO / THE DAILY TOREADOR

ALUMNI

PIRATES OF THE SOUTH PLAINS Alumnus’ documentary to tell story of era in Red Raider football

By KAITLIN BAIN Senior reporter

W

hile making music to inspire school spirit as a student at Texas Tech, Mitchell Patton, film director of “Pirates of the South Plains” and Tech alumnus, never thought his expression of school spirit would progress to a fullfledged documentary.

“Pirates of the South Plains” is a documentary that will focus on the years from 2000 to 2009 at Tech, he said, and will document the accomplishments of Tech football on the field as well as the culture that surrounded it at the time.

“I was looking for a topic for my documentary debut, so I chose Texas Tech,” he said. “I wanted to go back to the time where I was a student and revisit some of the accomplishments that helped Texas Tech rise to national prominence.”

The film will feature interviews and behind-thescenes stories from football players and coaches, he said, as well as interviews with then-students and media per-

PHOTO COURTESY OF MITCHELL PATTON

Former Texas Tech defensive coordinator Ruffin McNeill agreed to appear in the “Pirates of the South Plains” documentary, even though he has since moved on to East Carolina University. The film will feature interviews from former coaches like McNeill as well as former players and students.

sonalities who can shed light on what had to come together to make Tech the team it has grown to be.

Several of those who were

involved with Tech at the time have already agreed to be in the documentary, including former defensive coordinator Ruffin McNeill,

TWIRLERS

now the head coach at East Carolina, former Tech coach Mike Leach, who is now the coach at Washington State, former quarterback Taylor

Potts and former free safety Vincent Meeks, among others, Patton said.

While they have been spending time reaching out

to former players and coaches, Amanda Marcott, film producer, said they have also been allowing former students and fans to contact them to share pictures and memories that might make it into the documentary. Additionally, she said they will be attending alumni events and RaiderGate this year during filming to conduct interviews with alumni as well as current students.

“Our focus is to explore an era that we really enjoyed,” Patton said. “We will have to touch on some of the controversy (toward the end) but we want to focus on the blood, sweat and tears of the people actually on the team and the fans that cheered for the team.”

The documentary is not being made by any major film groups, Marcott said, but instead is a project put together completely by alumni from the university.

The documentary’s legal representative is Tech alumnus and former Tech football player Austin Pennington.

SEE FOOTBALL, PG. 7

CAMPUS

Team brings home first Tech offers bike clinics, national championship registration for students

BY JOSE MELENDEZ

SOURCE: TEXAS TECH PARKING SERVICES & GRAPHIC BY SARAH HAMILTON / THE DAILY TOREADOR

FREE BICYCLE REGISTRATION IS

Staff Writer

AVAILABLE ONLINE.

BICYCL E

LOCK YOUR BICYCLE TO A BIKE RACK AND NEVER TO RAILINGS OR TREES.

MPU CA

S SAFETY

The Texas Tech Twirlers are no strangers to success and recognition. This year, the Tech Twirlers’ “nodrop” performance helped them earn their first national championship in the College Halftime category at America’s Youth on Parade National Baton Twirling Championship.

The national championships, hosted each July at Notre Dame University in South Bend, Indiana, judge twirling teams from around the country, representing more than 70 universities. Performances are judged on synchronizations, routine difficulty, presentation and creativity, among other things.

WHEN RIDING IN BIKE LANES, FOLLOW TRAFFIC SIGNS, AND USE HAND SIGNALS WHEN TURNING.

PHOTO COURTESY OF TEXAS TECH TWIRLERS

The Texas Tech Twirlers recently won their first championship at America’s Youth on Parade National Baton Twirling Championship in South Bend, Indiana. The team competed in the College Halftime category and finished with a “no-drop” performance.

Claudia Hernandez, a junior psychology major from Lubbock and twirler, said taking part in practice up to four times a

week felt like it was all worth it when they raised their first place trophy.

SEE TWIRLERS, PG. 3

BIKERS ARE ENCOURAGED TO ALWAYS WEAR A HELMET.

BY EASTON WOLLNEY Staff Writer

Texas Tech offers free registration, clinics and racks for bicyclists on campus and is a designated bronze level bicy-

cle university by the League of American Bicyclists.

Stacy Stockard, marketing coordinator for Transportation and Parking Services, said the bicycle racks are in place so students do not use hand

rails, which could interfere with the visually impaired, or trees to park bikes. Bicyclists can also receive parking tickets, she said.

SEE BIKES, PG. 3

2

NEWS

SEPT. 2, 2015

WWW.DAILYTOREADOR.COM

LOCAL

Dove hunting season shoots off

BY LEAH BRYCE Staff Writer

To hunters’ delight, dove season begins this weekend.

The common Texas activity starts off with a bang as many hunters head off to their hunting sites.

The season annually begins close to Labor Day and continues until the weekend before Halloween. Around 350,000 people in Texas par-

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ticipate in this outdoor activity, according to the Texas Parks and Wildlife Department website.

“Dove hunting is the first thing of the season,” Nate Horne, a sophomore from Abernathy, said. “It’s something I love doing with family and friends. I only have about five friends that hunt.”

For many, Texans hunting is a family tradition carried from generation to generation.

However, legally there are a few necessities all hunters are required to obtain: a resident hunting license, which costs $25 and a migratory game bird stamp endorsement, which costs $7, according to Texas Parks and Wildlife.

“It’s something that I was raised doing and have my whole life,” Ashton Parker, a freshman pre-nursing major from Austin, said. “My dad and his two best friends actually had their own hunting television show for Muzzy.”

Although hunting and gun control are major issues in the U.S., according to Texas Parks and Wild Life,

FILM SERIES

The Texas Tech Women’s Studies program, International Film Series and Risk Intervention and Safety Education have teamed up for the Sexism in Cinema series this fall. This series will show movies with female protagonists and will discuss embedded sexism in cinema, according to a news release.

After showing the films, 30 minutes will be spent discussing sexism in films, according to the release.

Tech faculty members and guest speakers will lead

SUICIDE

CONTINUED FROM PG. 1 “You feel like you’re alone,” Stranahan said. “Everyone is going through something and we just don’t talk about it.

That’s dangerous.”

RISE prevention specialist Anneliese Bustillo said a person does not have to be depressed or at suicide risk to benefit from the events.

“Our main objective with Suicide Prevention

FOR RELEASE SEPTEMBER 2, 2015 Edited by Rich Norris and Joyce Lewis

9/2/15

By Ed Sessa

DOWN 1 Interlock 2 Nueve menos uno 3 McAn of footwear 4 NHL great Gordie 5 In flames 6 Camping gear company with a lantern in its logo 7 “Wait a minute!”

8 People working for People, briefly 9 Wash gently against 10 Narrow waterway 11 “__ you coming?”

12 Up to, casually 13 Mineo of “Exodus” 18 Air rifle ammo 21 Full of gumption 23 Caviar, e.g.

24 Award often blue 25 Pooh pal 26 Philadelphia university 27 __ party 28 Shakespearean call to arms 29 “Scarface” (1983) star 30 “Try me” 34 “Bette Davis Eyes” singer Carnes

at anything you don’t want to shoot,” Horne said. “Guns don’t kill people. People kill people. Be aware of what you’re pointing at and what is behind it.”

Every year the population of dove and other hunted animals varies because of weather and other natural selection. The bagging count changes every year based on the population census of each animal and this year the bagging count per day is 15 birds.

“The past few years the dove hunting has been good.

Dove was scarce in 2012 with the drought, but it’s been better with the rain,” Horne said. “This year I have seen a lot of quail, more than I have ever seen before.”

Many people’s draw to hunting does not have to do with killing for sport but allows for a chance to commune with nature, Horne said.

Hunting is relaxing because of the surrounding nature

Tuesday’s Puzzle Solved

©2015 Tribune Content Agency, LLC

35 Luke and Leia’s father 37 Friend of Fidel 41 Spanish “that” 44 Woodland mouser 45 Glossy coats 47 Place to dip a quill 49 Piglet of children’s books 52 Holiday hires 53 35-Down, as a Sith lord

9/2/15

54 Rusted, perhaps 57 Setting of Camus’ “The Plague” 58 Many a retired racehorse 59 At any time 60 Spent time with Time 61 Gentle touch 62 Oft-smoked fish 63 DOD intel arm 64 Drinks at IHOP

and the bonding experience it brings.

The beginning of dove season kicks off the start to all hunting seasons and brings family traditions, gun safety awareness and connecting with nature.

“My favorite part of hunting season is just enjoying going out with family and friends,” Horne said. “I make a lot of fun memories hunting every year.” @DT_LeahB

FACULTY

Fall Sexism in Cinema Tech professor, PR team film lineup announced recognized with award

Los Angeles Times Daily Crossword Puzzle ACROSS 1 Flier among hangers 5 Hurt 9 Exams for future attys.

14 Alpine feedback 15 Something to chew on 16 Open courtyards 17 Some Broadway theater handouts 19 Green shampoo 20 Raised on one’s own ranch, as a horse 21 Pilot-licensing org.

22 Like many senior part-timers 27 Hemingway nickname 31 Yours, in Toulouse 32 Stadium level 33 __ husky 36 PC exit key 38 Tournament advantage 39 With 40-Across, toy with a crank ... and what each set of four circled puzzle squares graphically represents 40 See 39-Across 42 D-backs, on scoreboards 43 “Little Red Book” author 45 It’s not pretty to look at 46 Certain bond, briefly 48 Tae __ do 50 “The __ lama, he’s a priest ... ”: Nash 51 Sherry in a Poe title 55 When doubled, a number puzzle 56 “Beatles ’65” song 61 Common news hr.

64 Intensely active state 65 Greek storyteller 66 Reject suddenly 67 Field 68 Land maps 69 Ornamental band 70 Socially awkward type

hunting allows for population control and balances out the habitat.

“Hunting is not just about killing,” Horne said. “It’s about enjoying God’s creation, spending time with family and bringing meat back to the table.”

A large issue with hunting is fear of the danger of firearms. In order to possess a hunting license, one must complete a course in hunting and gun safety.

“I feel like a lot of the people who are anti-hunters have never been around it,” Parker said. “Before they completely trash it, some of them should go experience it. Not some crazy lion hunt, but something normal like dove hunting.“ Before a person purchases a gun for use or experiments with guns, they should learn basic gun safety. This ensures their safety as well as the safety of others around them. Gun safety training can be taken online at Texas Parks and Wildlife website.

“Just don’t point a gun

the discussion.

The movies being shown in the fall include “Easy A,” “The Hours,” “Rosehill” and “A Girl Walks Home Alone at Night,” according to the release. Showings of these films and the discussions are open to the public and admission costs $3.

The first showing, “Easy A,” will be at 6 p.m. Wednesday in the Alamo Drafthouse Cinema, according to the release. The next showing will be Oct. 7. @DailyToreador

Week is making sure all of our messaging is about a healthy outlook and about positive and selfaffirmation,” Bustillo said.

“So we’re really looking at helping all students, not just students that struggle with any kind of depression or suicidal thoughts.”

Much of the information given at the events is intended to not only help someone recognize when they or another person is at risk, but also shed light on how prevalent the problem is on college campuses, WRECK the Stigma President Sasha Soto said, pointing out information from a 2013 report from the Centers for Disease Control and Prevention that lists suicide as the secondleading cause of death in

Andy King, an assistant professor in the Texas Tech College of Media and Communication Public Relations Department, received the Golden Anniversary Monograph Award. King and his collaborators received the award for their research in the field of health communication.

The project tracked and studied how communicating information about colorectal cancer in a certain way can influence people adhering to screening recommendations, King said in the release. people between the ages of 15 and 34.

“Not only are those numbers alarming, it also says a lot about how many people feel alone,” Soto said.

Information from the CDC also states 41,149 people killed themselves in 2013, roughly one person every 13 minutes.

Hobbs said it is the equivalent of a Boeing 747 crashing every five days with no survivors.

“And nobody talks about it,” he said. “Nobody says anything about suicide.”

Hobbs said most people who are seriously considering suicide desperately want help but feel hopeless and are too nervous to ask for help while also being terrified of rejection. Instead, they start

The study took about three years, and in that time, the team designed the software used, carried out the interventions and waited to get the tracked data.

King and his team will be recognized at an award ceremony in Las Vegas, according to the release.

King is still working on other ways to study and research health-related communication as it pertains to cancer prevention and organ donation, according to the release.

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For all your Tech news and sports

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to pull away from their lives, he said.

“Some really common signs that we look for with regard to suicide or even just people who are in distress, one of the big ones is social withdrawal,” Hobbs said.

A sudden and unexpected change in mood can also be sign of underlying issues, he said.

Changes can range from despondency or sadness to anxiety or a deep anger, Hobbs said, and can be accompanied by statements like, “I just want out of this” or “Life is too hard.”

The best thing people can do is have an open and possibly uncomfortable conversation, Hobbs and Bustillo said, and have it as soon as they think

there may be an issue.

“If you have a friend who is at a crisis moment or you think is at risk for taking their life,” Bustillo said, “take their claim seriously, take their claim immediately. Immediately listen and immediately start talking.”

Bustillo said it is also important not to discount the importance for the person to have support throughout the whole process. This can include everything from the beginning of the conversation to accompanying them to the SCC or RISE office, she said.

“Never underestimate the power of listening,” Bustillo said. “Never ever, ever underestimate that power in a friendship.” @CCAmanda_DT

BLOTTER

AP

Exit sign in Weymouth Hall stolen

Houston man fatally shot

accident, without injuries, at the R34 parking lot.

2:33 p.m. — A Tech officer investigated a traffic accident, without injuries, in the C11 parking lot. An unattended vehicle was hit at the C11 parking lot.

4:26 p.m. — A Tech officer investigated criminal mischief at the Z5B parking lot. The left side mirror of a vehicle was damaged.

HOUSTON (AP) — A 19-year-old Houston man is dead after police say he accidentally shot himself while taking ‘selfies’ while holding a gun.

Deleon Alonso Smith died of a gunshot wound to the throat about 1:30 p . m . Tu e s d a y a t a n apartment in southwestern Houston.

Monday 12:29 p.m. — A Texas Tech officer responded to a medical emergency in the food court in the Student Union Building. A student was having a seizure and was transported to the University Medical Center by Emergency Medical Services.

1:50 p.m. — A Tech officer investigated a traffic

3:33 a.m. — A Tech officer investigated a theft of an emergency exit sign in Weymouth Residence Hall.

5:07 a.m. — A Tech officer arrested a non-student for an outstanding Lubbock County warrant after observing suspicious activity at Lubbock Lake Landmark.

Information provided

by B.J. Watson of the Tech Police Department.

1 2

NEWS

WWW.DAILYTOREADOR.COM

SEPT. 2, 2015

3

NATIONAL

Professors say stock market fluctuation is normal

BY DAVID GAY Staff Writer

In the past week, investors have seen the stock market go up and down because of the uncertainty of the global economy.

According to an NBC News article, stocks have plummeted since China has slowed down its economy.

The Dow Jones industrial average has lost 6.6 percent of its value in August and 10 percent since its all-time high in May. In the last week or two, there has been heightened volatility in the stock market, Scott Hein, Robert C. Brown chair of finance and professor of finance at the Jerry S. Rawls College of Business Administration, said. Investors feared things were deteriorating in China and American investors

TWIRLERS

CONTINUED FROM PG. 1 Bethany Tolley, coach and coordinator for the twirlers, said the girls gave up their entire summer to prepare for the competition.

“It definitely felt like all those days that we spent practicing and all of the trouble that we go through to even find a place to practice, because we can’t always use the Rec Center for a few different reasons,” Hernandez said. “It really just felt like it all paid off when they announced that we were first place.”

The twirlers have won a few different national awards in different categories, but Hernandez said the Parade National Baton Twirling Championship was special because the routine was significantly harder and the twirlers used three batons.

Sarah Rendon, a former Tech Twirler from San Antonio who recently graduated from Tech with a bachelor’s degree in psychology, said she was happy to see the team win the championship.

“Normally we have done

were spooked.

There were other impacts to this fluctuation, Joshua Fairbanks, assistant professor of practice in finance education, said. The oil prices are also below 50 and the markets are trying to figure out what is happening in the global economy.

In the late part of last week, stocks recovered most of the loss it took, Hein said, but there was another decline Tuesday.

Students who invest in the long term should not be worried about the fluctuations in the past week, he said.

“There will be very little impact on those long-term decisions,” Hein said. “We are talking about one week. It’s important to keep that in mind and not exaggerate its importance.”

This fluctuation in the stock market is just a healthy pullback, Fairbanks said. The Dow is only 10 percent off from the all-time high that happened in May. A healthy pullback of the Dow is 20 percent from the all-time high, he said.

“People are putting too much weight into the recent decline,” Fairbanks said. “If we continue to have this volatility, I think that the markets will get more used to it.”

It is hard to predict the short term of what the stock market goes through, Hein said.

“I could see things could continue to deteriorate,” he said, “but I could also see things turn around.”

These fluctuations should be seen as opportunities instead of threats, Hein said. They are

very well in our one-baton performances, but in the halftime show we have props, we have one-, two- and threebaton, and it’s just more of an exciting show because there’s just more involved with it,” she said. “So it was just a really big accomplishment for them to come home with the title.”

It is a big difference going from twirling on Friday nights with the high school marching bands at football games to coming to Tech and performing in front of tens of thousands of people, Rendon said.

Rendon and Hernandez both said they still get chills standing on the field and watching the Masked Rider come out of the tunnel before football games at Jones AT&T Stadium.

“It’s still my favorite part of being a twirler,” Rendon said, “just being there before the game and taking it all in.”

Many of the Tech Twirlers have been involved in twirling in one way or another since they were kids, and for many of them it feels like winning these sorts of awards is everything they have worked toward since

the first time they picked up a baton.

Tolley said she enjoys when the team gets publicity for all the right reasons.

“These girls really put so much time and effort into what they love doing and they had such an amazing performance at nationals,” she said. “It was pretty much a given that they were going to win (after watching their performance) just because I had seen some of the other teams perform, and our girls had what’s called a nopenalties routine, which is when none of the girls make any mistakes and don’t have any drops.”

Hernandez said seeing Tolley so excited about the way they performed made the team feel like they had done an incredible job.

“We kind of knew that we had won it after our performance because we could see Bethany cheering and jumping up and down like she never has before,” she said.

“Bethany is kind of tough on us when it comes to making mistakes and she can be critical after performances so seeing her so happy kind of let us know how well we did.” @DailyToreador

opportunities for the long-term investor rather than the shortterm investor.

These stock market fluctuations do bring a good reminder to the investors, he said.

“It’s a good reminder of stocks

being risky,” Hein said. “Finance is a hard business. There has been little evidence that people can time the stock market.”

Students who study finance should be looking forward to this time, he said.

“I think that it is an exciting time to be studying finance,” Fairbanks said. “I am excited for our students in the College of Business to be exposed to this through their coursework.”

BIKES

where cyclists can park bikes and refill air in the tires if needed.

Tech has more than 2,750 registered bicycles and an estimated 5,000 to 6,000 cyclists on campus, Stockard said, which includes students and staff.

Once a semester, usually in October and April, Tech has free bicycle clinics near the SUB where the Outdoor Pursuits Center is able to do diagnostics on bicycles and on-site registration, she said. On- and off- campus cycling groups also attend, she said, including the Tech Cycling Team.

Caleb Fisher, the external vice president for the Student Government Association, said SGA wants to include a bicyclist education course during orientation starting next year.

During graduate orientation, Fisher said, he had several conversations about cycling on campus with students who wanted to bring their bikes.

More students bicycling to campus would be great, Fisher said, because it would help with traffic and parking issues.

“I would like to see some

bike racks near the bus stop in Tech Terrace,” Fisher said.

This would be helpful, Fisher said, because students who live further from the bus stop could leave their bikes at the bus stop for the day.

Eric Stinson, a junior geology and chemistry dual major from Waxahachie, said he had a registration on his previous bicycle before it was stolen off campus. He still receives emails from Transportation and Parking Services with information for bicyclists on campus, which they send to registered bicyclists, he said.

He has not been in a collision on campus with a bus or car before, Stinson said, but gets scared sometimes riding his bike to campus from his apartment because there are not many bike lanes.

There have been several accidents on campus between bikers and cars, Fisher said, because sometimes they do not see each other.

“Our goal would be to have no accidents, but unfortunately there are a few,” Fisher said.

CONTINUED FROM PG. 1 “It can really destroy property on campus, and we take a lot of pride in our campus,” Stockard said.

Bicyclists in the street must abide by the same rules as cars, she said, and follow speed limits, stop signs, traffic signs and lane markers, but if there is a bicycle lane on the street, bicyclists must use the lane instead of the sidewalk.

“We want everyone on campus to stay safe, just as you’d drive defensively,” Stockard said. “Just look out for others.”

Tech is a free-range campus now, which means bicyclists can ride anywhere on campus, she said, with the exception of some dismount zones for safety reasons.

Tech recommends Ulocks when locking bicycles to the rack, Stockard said, but if a bike is stolen, having a bicycle registration helps police in the investigation.

The campus has bike stations near the Student Union Building and the engineering key, she said,

@DavidGayDT

@EastonWollneyDT

OPINIONS

Page 4 Wednesday, Sept. 2, 2015

@DailyToreador www.dailytoreador.com

COLUMN

UT mistaken to remove statue

W

COLUMN

Star Wars marketing is too forceful

I

have this terrible weakness with the “Clash of Clans” iPhone app, where I compulsively buy upgrades for my little virtual army. The app’s marketing strategy is absolutely evil — it takes my impatience and compulsion and uses them against me. As evidenced by an Inquistr article titled, “‘Clash Of Clans’: The Story Of A Billion Dollar Gaming Empire,” the app knows exactly how to push my buttons, and has made billions of dollars in consequence.

After being duped enough times into paying in the app, I have not only come to recognize this compulsive tendency within myself, but to also despise it. It is the back door into my mind, as well as my wallet.

Perhaps it is because of this experience that I have become frustrated with the new “Star Wars” marketing schemes. These horrendous little marketing campaigns have recently popped up, like horrendous pimples on a beautiful face, in vain attempts to leech off of “Star War’s” success with a multitude of cheap, under-the-belt tricks.

The first Star Wars marketing scheme I saw was Target’s “Share the Force” promotional video, a marketing attempt aimed at harnessing fans’ nostalgia. This ad is composed of various adorable homemade videos of “Star Wars” fans with shots of people holding “Star Wars” merchandise casually woven in.

While this is the first advertising campaign I have seen, it will certainly not be the last.

In USA Today’s Aug. 15 article titled, “Fiat Chrysler joins the (marketing) force behind Star Wars” it is revealed that Fiat Chrysler Automotive will join several other multi-national corporations, such as General Mills, Hewlett Packard and Verizon, to launch, “an expansive, historic promotional campaign,” as stated by Lucasfilm in a release.

These commercials and marketing campaigns do not frustrate me in the sense that they are illegal or unusual in any way. Disney Studios,

Jarrod Miller is The DT’s opinions editor and a senior French major from Lubbock.

which bought Lucasfilm in 2012, according to USA Today, is perfectly entitled to market its own wares. Disney obviously does this well, as evidenced by last week’s Money Morning article, “Disney Stock Price Climbs This Week amid Market Turmoil.”

Rather, these aggressive “Star Wars” marketing campaigns frustrate me because, seeing them as an adult, I slowly get the nagging feeling I have been targeted my whole life by these commercials.

Like the exploitation by the “Clash of Clans” app, a “Star Wars” marketing campaign only makes me realize that companies such as Fiat and Verizon are exploiting my own nostalgic memories.

As a child, I was always hungry for more “Star Wars” merchandise. Throughout the 22 years of my existence, my purchases are immense, including (but not limited to): video tapes of all six “Star Wars” movies, a Jar Jar Binks coloring book, “Star Wars: Rogue Squadron” for Nintendo 64, “Star Wars” shirts and underwear, “Star Wars: Battlefront”, and Republic Commando (both for Xbox), collectible light sabers, Star Wars Monopoly, Jango Fett movie posters, an R2-D2 trash can, “Angry Birds Star Wars”, “Angry Birds Star Wars II”, “Star Wars” Lego Sets and even a book of “Star Wars” solos for beginner trombone that I practiced by myself in the back of my middle school band hall each day, because I was that cool.

Obviously, Lucasfilm is very good at selling me things. Unlike today, where I am more skeptical of marketing schemes, I was very defenseless in my youth to these things. After all, what is more seductive to a small child than the escapist fan-

tasies of “Star Wars”?

Disney is especially talented at marketing to small children. In Eric Schlosser’s critically acclaimed book, “Fast Food Nation,” Schlosser says Walt Disney and Ray Croc, the founder of the McDonald’s fast food chain, were actually the pioneers of marketing to children.

Schlosser writes that Disney and Croc knew each other well. The two both grew up in Illinois at the same time, served in the same World War I ambulance corps and after the war, “they perfected the art of selling things to children. And their success led many others to aim marketing efforts at kids, turning America’s youngest consumers into a demographic group that is now avidly studied, analyzed and targeted by the world’s largest corporations.”

In a Washington Post article titled, “With the force of ‘Star Wars,’ Disney tightens grip on toy universe,” writer Drew Harwell proves just how effective Disney is at marketing to small children.

Harwell writes that “Star Wars” toys have made more than $12 billion, which is more than the earnings of total box-office, DVD and video game revenue combined.

Once Disney builds brand loyalty in children, they are likely customers for life. As Schlosser writes in “Fast Food Nation,” multiple advertising agencies now focus on children’s marketing, complete with “cradle-to-grave” advertising strategies.

The act of marketing to children is morally debatable.

Some may say the “Star Wars” films are a harmless and enjoyable form of entertainment and marketing is what keeps these films alive. Others, such as myself, think the act is sinister.

When I initially came to love “Star Wars”, I was unaware this childish affection would be used by corporations to try to sell me things for the rest of my life.

Somewhere in my attic, I have a childhood picture of myself at Walt Disney World

Resort. I was about five, seated in a speeder bike display from “Star Wars Episode VI” and bearing a huge grin. There is no doubt in my mind my parents paid a large sum of money to get me and my siblings to Disney World, as airfare, hotels and park tickets are not cheap.

They paid this price to make us happy, as they loved us and we loved anything Disney. In fact, most of my childhood was absorbed in these franchises, from playing with “Jurassic Park” toys with my friends to reading “Harry Potter” books late into the night.

To contrast, the narrator of John Steinbeck’s “East of Eden,” writes of his childhood in the early 1900s: “I remember my childhood names for grasses and secret flowers. I remember where a toad may live and what time the birds awaken in the summer — and what trees and seasons smelled like — how people looked and walked and smelled even. The memory of odors is very rich.”

In this way, are my franchise-filled childhood memories cheaper than the memories of Steinbeck’s narrator?

While Steinbeck’s character found childhood escape in the American outdoors, I found escape in the glowing blue screen of a television screen. Steinbeck’s narrator was raised in solitary nature, while my life has been full of franchises and their neverending marketing campaigns.

Unfortunately, these are the things I think of when I see the new “Star Wars” marketing campaign. Normal movie trailers and campaigns usually do not bother me, but with “Star Wars” sneaking new products into the news, Instagram and Twitter, I get suspicious.

Because of this, I genuinely hope that “Star Wars” tones down its marketing campaign so I can enjoy the film in peace. If not, I will start to grow jealous of Steinbeck’s marketing-free world, which is a world that truly seems to be far, far away. jmiller@dailytoreador.com

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Archbishop assails Trump over citizenship repeal PHILADELPHIA (AP) — The leader of the Roman Catholic Archdiocese of Philadelphia on Tuesday attacked GOP presidential candidate Donald Trump’s call for ending automatic citizenship for children born to immigrants living illegally in the U.S., saying the idea “plays on our worst fears and resentments.”

“Some in public life — notably, but not only, Donald Trump — have called for an end to birthright citizenship,” Archbishop Charles Chaput said in remarks prepared for a church forum that was part of the run-up of activities to a visit by Pope Francis. “This is a profoundly bad idea.”

The archbishop said he hoped immigration would

be a key part of the discussions during the Vaticansponsored World Meeting of Families in Philadelphia and the pope’s appearance during the closing weekend.

The pope has decried what he has called the “inhuman” conditions facing migrants crossing the U.S.-Mexico border, and encouraged frontier communities to not judge

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people by stereotypes but rather welcome migrants and work to end discrimination.

Without at first mentioning Trump by name, Chaput began his remarks by declaring: “At least one of our presidential candidates has already made the national immigration debate ugly with a great deal of belligerent bombast.”

hen the Confederate flag was removed from the South Carolina Statehouse, there was a visible public outcry, and for good reason. Within the short period of a few weeks, the heritage of countless southern citizens was expunged from the public image of the South.

Earlier this month, according to an Austin American-Statesman article, University of Texas President Gregory L. Fenves said the University of Texas at Austin approved the moving of a statue of Confederate President Jefferson Davis.

This step was taken almost two months after Dylann Roof killed nine people in a South Carolina church. Ever since Roof was seen in photos posing with guns and the Confederate flag, there was a public outcry to remove it from the South Carolina Statehouse grounds.

On the other hand, the Sons of Confederate Veterans were fighting against the movement of the UT statue, according the Statesman’s article. Although the group pleaded to State District Judge Karin Crump that the university should not remove the statue, according to an Aug. 27 Texas Tribune article, the statue was still removed.

The movement of the statue should not have happened, because of its importance in Texas history. If someone wanted to completely change public school textbooks to remove certain parts of history, the public would be outraged at this decision. The South has a diverse history and it must be remembered.

History is essential for society to learn from past mistakes and erasing it will only cause harm. There was a wide movement throughout the Southern states when the Confederate flag was removed and although the flag is still available from thirdparty sellers, the Amazon ban of the flag has led to types of “side of the road” stands to sell them, according to a July 11 article by the Dallas/Fort Worth news network, WFAA.

The statue should stay on the main area of the UT campus for multiple reasons, with the most important reason being heritage. Many families in the South, especially in Texas, have ancestors who fought for the Confederacy during the Civil War. These families are wronged by UT’s removal of the statue, as UT is essentially scrubbing a symbol of their heritage from the main area of the Austinbased campus.

Another reason why the statue shouldn’t be removed is the horrible example UT is setting by removing the statue. From one perspective, UT is trying to be sensitive to those who believe the statue is a symbol of racism. On the other hand, UT is justifying the action of sweeping an extremely important part of history under the rug.

The popular phrase of proConfederate flag protesters is, “Heritage, not hate,” and it is being heard now louder than ever before. Simply, the removal of the statue from the UT campus erases the heritage, culture and ancestry of the South, asserting the false assumption that if Texas doesn’t remove this statue, it is giving racists confirmation of their beliefs.

In doing so, UT is simply sweeping the racism from the Civil War era under the rug, giving the whole situation an “out of sight, out of mind” feeling.

It is good to keep the history of an event, good or bad, to remind the future generation of students at UT of the mentality of the past rather than trying to forget. If UT kept the statue on campus rather than moving it away from the main area, it would give off the impression that it is remembering the South’s heritage and the history embellished in the statue. bdefilippis@dailytoreador.com

ASSOCIATED PRESS

Bush-Trump feud grows in primary MIAMI (AP) — Republican presidential candidate Jeb Bush escalated his feud with Donald Trump on Tuesday, betting big he can re-energize his stalled campaign by challenging the billionaire businessman head on.

It’s a risky strategy for the former Florida governor, still considered the GOP front-runner by many party officials, but a move his advisers suggest is necessary to reverse Trump’s unlikely ascension to the top of the 2016 presidential class.

Bush intensified his criticism of the former reality television star on multiple fronts, first releasing a Web video featuring clips of Trump himself promoting traditionally liberal positions in old interviews. “You’d be shocked if I said that in many cases I probably identify more as a Democrat,” Trump

says in the video produced and promoted by the Bush campaign titled “Liberal Things That Trump Says.”

In a subsequent Fox News interview, Bush charged that “Trump is more a Democrat than a Republican.” Speaking to reporters in English and Spanish in Miami later in the day, Bush said: “He attacks me every day. He personalizes everything. If you’re not totally in agreement with him, you’re an idiot, you’re stupid, you have low energy, blah, blah, blah. That’s what he does.”

The Bush campaign reports that Tuesday’s political assault was not an isolated incident, but part of a broader strategy to engage Trump more directly. While the two have traded jabs before, the approach marks a shift for Bush, who previously preferred to ignore Trump’s bombast altogether.

Correction A column in Tuesday’s issue titled, “‘Straight Outta Compton’ reflects current need for reformation in U.S. police force” should

number, student ID number and a description of university affiliation. Students should include year in school, major and hometown. We reserve the right to edit letters. Anonymous letters will not be accepted for publication. All letters will be verified before they are published. Letters can be emailed to dailytoreador@ttu.edu or brought to 180 Media and Communication. Letters should be sent in before 3 p.m. to ensure the editors have enough time to verify and edit the submission.

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Brian DeFilippis is a sophomore electronic media and communications major from Flower Mound.

The Daily Toreador accepts submissions of unsolicited guest columns. While we cannot acknowledge receipt of all columns, the authors of those selected for publication will be notified. Guest columns should be no longer than 650

have made it clear that former officer Ray Tensing has been indicted and is currently awaiting trial.

The DT regrets this error.

words in length and on a topic of relevance to the university community. Guest columns are also edited and follow the same guidelines for letters as far as identification and submittal.

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STUDENT ORGANIZATION

LA VIDA

Page 5 Wednesday, Sept. 2, 2015

Students look into books of yesterday

BY MICHAEL CANTU Staff Writer

The Book History Club is an organization focusing on making the history of bookmaking known throughout the community.

The club spreads awareness through letterpress studio workshops, book drives and movies about the history of books, and members get lessons in bookbinding, lettering and the evolution of the design process.

With more than 30 regular members, the group usually plans two meetings a semester to plan out events, Victoria O’Hara, a senior technical communications major from San Antonio, said.

In these meetings, the group comes up with details on how book drives are set up and what ways they will be able to make their group more aware of their presence, O’Hara said. Because they work closely with the Texas Tech English department, the club has easy access to the printing studios on campus.

“People used to have to read books out loud, or they’d read articles out loud,” O’Hara said, “and because they would have to print these so slowly they couldn’t rush or they

PHOTO COURTESY OF BOOK HISTORY CLUB

The Book History Club uses letterpress machines on campus to print pages of books like original bookmakers did.

couldn’t binge read.”

People can get more of a feel of the labor that goes into spreading ideas through books by taking tours of Tech’s printing studios and the four letterpress machines on campus, she said.

By showing and demonstrating how printing shaped society, the members look deeper into how people of different cultures began to get interested in

the writings of authors and scholars.

It even became a problem in some societies, O’Hara said, because people would become impatient with printers that books would often fall victim to acts of piracy.

“Seeing how the books kind of molded (society),” she said, “that’s what really got me interested.”

Because the group does not have a collection of its

own, mostly because they do not have the proper facilities to store antiquated manuscripts, they rely heavily on Tech’s Special Collections Library, Joya Mannan, president of the club and an English graduate instructor from College Station, said.

According to the Special Collections website, they are able to store the books in a temperature and humidity-controlled area where damage to books is practically impossible.

The club’s connections to the library make it possible for staff members to bring them books or pages from the Renaissance era, Mannan said, and looking at original texts gives people more of an appreciation for the history and quality of the books.

“Something really depressing is a lot of really famous writers, from way back when, they would write stuff and then their scrap paper would be used to line pies,” she said.

The group also takes on more crafty elements such as paper marbling, a colorful artistic method creating abstract designs with numerous colors on a sheet of paper, and opens their resources up to the rest of the campus, Mannan said.

They have also planned more academically-centered

events by inviting Michael Selzer to talk about his lecture series “Aldus Manutius: the anchor and the dolphin,” in which he will talk about Manutius’ contribution to modern day printing.

Manutius is highly regarded as the one of the founders of the early printing press in the 16th century. This year falls on the 500th year after his death, according to a New York Times article, and it’s only natural the Book History Club wanted do something to remember the printer’s legacy, Mannan said.

“This is something where if you’re not quite sure you’re interested in book history then you can come to Michael Selzer’s talk to kind of, like, learn a little bit about it,” she said.

During the club’s movie nights, not all movies strictly deal with book print and type, Mannan said, and some are focused on gaining interest from everyone and gaining more members.

Mannan is also one of the few members who are certified to work with certain equipment inside the letterpress studio, she said.

Because some of the equipment is hard to work with and rather labor intensive there is a need for training, but it does not necessarily mean people are not allowed

su do ku

Tech alumnus named new police chief L a Vida editor

The Texas Tech Police Department provides a variety of police and security services for the university, according to the Tech PD website, in order to provide a safe academic environment for everyone on campus.

Kyle Bonath was recently appointed the new police chief of Tech PD. He previously graduated from Tech with a Bachelor of Business Administration in accounting and continued at the university to earn his Master of Business Administration.

“At the time, they had this big business introduction class, and they had FBI agents come talk to us,” he said. “They brought up that they were interested in accountants. I was already leaning toward accounting when they came to talk to me as a freshman.”

Bonath worked as an accountant while pursuing his master’s but did not really enjoy the work, he said, so he joined the FBI in 1990 when the agency was recruiting people to investigate the large number of bank failures during that time.

His recruitment class was classified under Fi-

@MichaelCantuDT

Today’s

PROFILE

BY JENNIFER ROMERO

to work inside the studio.

“We do things that sort of incorporate Texas Tech elements,” O’Hara said, “so those that are certified do show us the elements of that, and show us what goes on.”

With advancing technologies and fast ways to get information and stories out to the masses, the group is doing its best to preserve the history of all things communication oriented, Mannan said.

Bookbinding, paper quality and other things related to the elements of historic printing come easy to some because they are able to relate some of their simple interests into the more complex elements of books.

Keeping in touch with the roots of where all printing has come from makes people more in touch with how books have developed and how important spreading information at a fast pace can be, Mannan said.

“Essentially the club is a place where people can come together with this common interest in exploring books in a unique way,” she said.

“At the same time, you can see if there is a way where you can incorporate this into your studies and academic interest, too.”

nancial Institution Fraud Investigations, and Bonath later moved into the Inspection Division and conducted 18 inspections around the world.

He was in London, on Sept. 11, 2001, and said he was rerouted after the attack on the World Trade Center to help investigate the hijacking of the United Airlines Flight 93.

Bonath returned to Lubbock in 2008 to finish out his FBI career and retired earlier this year, he said.

He applied to be the Tech police chief when the application opened.

“I got some great experience with the FBI that I hope to bring to my new job,” he said. “I got the chance to see what works, what doesn’t work, what works well. All of it boils down to having good community relationships and interpersonal skills.”

The search for the new police chief lasted for a few months, and 30 applicants were reviewed from a nationwide search.

Ronald Phillips, the university counsel for the President’s Office, said he was on the search committee and is the direct contact between the Tech police chief and President M. Duane Nellis.

“We were looking for the

right kind of personality,” he said. “They all had law enforcement experience, but what we were really looking for was the right fit, the right personality for Texas Tech University.”

The hiring committee favored Bonath over many of the other applicants during the early stages of the selection process, Phillips said, and Bonath’s personality added to his overall qualifications.

Bonath has experienced the Tech campus as a student, Phillips said, and he thinks Bonath will be able to relate to students better because he understands what it is like to be a Tech student.

“The university community, the people who live on campus and work on campus, is a different environment than outside campus,” Phillips said. “I think having a police department and a police chief who understands that difference is important.”

Bonath said Tech is the only place where he would want to be police chief because he has strong ties to Tech and knows the department operates with good policies.

Coming back to Tech gives Bonath a sense of déjà vu, he said, and it is interesting to see what

has changed and what has stayed the same since he started college in 1980.

“If you just see it as another university, you may not be as invested in it,” he said. “It helps to have that care and compassion for the university.

I d o n ’t w a n t a n y t h i n g bad to be reflected on the university, I want it to be represented well.”

Bonath plans to learn more about the department as he works with officers who have worked at Tech longer, he said, and he is looking forward to reaching out and talking more to the community.

Communication with the public is crucial, and Bonath said it is important for there to be respect between police officers and civilians.

Members of the Tech community are free to let Tech PD know if they see anything strange, Bonath said, and tips help officers investigate more situations than they can see themselves and help make the campus safer.

“I’m excited to be here and to meet everyone,” he said. “It’s a well-run department, we just have to figure out what we can do a little better because there are always things you can do better.” @JenRomeroDT

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COLUMN

Shoeless Joe Jackson deserves MLB reinstatement

I

n 1919, “Shoeless” Joe Jackson played in 139 games, batted .351 and led the Chicago White Sox to the World Series as the American League pennant winners. Then in the eight-game Fall Classic, Jackson had 12 hits in 32 at-bats for a .375 average and six RBIs. The performance was not enough though, and the White Sox lost the series to the Cincinnati Reds. It would also prove to be Jackson’s second-to-last season in Major League Baseball, as news of the infamous Black Sox Scandal came out the next year and Shoeless Joe

Manfred essentially used his letter to say he would be sticking with the decision to ban him and not reopen the issue.

The problem is, there isn’t really any proof to show that Jackson did throw the series at all. The White Sox were heavily favored in the series, especially in the sports books, and several of the eight players banned because of the event admitted to throwing games, but Jackson had one of the best series out of both teams.

As I pointed out earlier, Jackson had a .375 average in the series. Add his one walk in the series into that

Everett Corder is The DT’s sports editor and a senior journalism major from Amarillo.

ended up banned for life.

And it seems, sadly, he’s going to stay that way too, after a letter from first-year MLB Commissioner Rob Manfred to Arlene Marcley, the curator of the Shoeless Joe Museum in Greenville, South Carolina, was released late Monday night.

The first commissioner of baseball, Kenesaw Mountain Landis, banned Jackson, and

FOOTBALL

and the veteran outfielder was on base almost 40 percent of the time. Pretty much any MLB team would take that kind of performance from an outfielder in an eight-game series.

The main argument against Jackson, and I’ll admit that it’s a valid one, is that he did say he accepted $5,000 from the gamblers trying to fix the series.

Against that argument, however, goes pretty much everything else we know about Jackson’s life.

Mainly, Jackson was illiterate. Growing up in Greenville, South Carolina, did not give him much education,

and as a star player throughout his career, Jackson rarely gave autographs because he was so embarrassed by his writing. There are even stories of his wife signing his name for him.

Certainly, his wife dealt with all the bills and paperwork that came through the Jackson household, so if there was ever any written form of contract for the $5,000 acceptance, Jackson probably couldn’t read it and didn’t even know.

Most importantly, Jackson wasn’t even found guilty by the court of law. In 1920, after the information came out, it was taken to the Chi-

cago court for trial. There are several known players who were caught cheating (mainly with steroids) currently playing for MLB teams, yet Jackson, who was not convicted, was banned for life.

With little proof that Jackson actually knew he accepted the money and absolutely no proof that he gave up at all in the World Series, Manfred should definitely reopen the case and look at it.

Jackson is one of the greatest outfielders in the history of the game and should be remembered for something other than scandal. @EvCorderDT

FOOTBALL

Symmank makes impact Jennie Bailey scholarship endowment established on Tech special teams Senior punter/place kicker Taylor Symmank was named to the Preseason All-Big 12 First Team for his role as a punter, but there is a strong chance he could see action in other areas of special teams this season.

In addition to being the starting punter for the secondstraight season, special teams coach Darrin Chiaverini said Symmank could handle kickoffs and will compete for the place kicking job.

The Red Raiders are looking to fill the place kicking job after the loss of Ryan Bustin, who was the kicker for the past three seasons.

As of Monday, Kingsbury did not announce a starting kicker but said the team could use

multiple players at the position.

“We like what both of them have done, (Michael Barden) and Taylor Symmank as well is handling kicking duties along with the punting, but that will be a feel thing,” he said. “Hopefully we can get everybody some kicks in these first couple of weeks and then kind of go from there.”

Symmank punted eight times during his sophomore season, but last year he took over the starting job and punted 54 times for an average of 42.6 yards, which was the third best in the Big 12 Conference according to the conference website. Of those punts, 17 were downed inside the 20yard line and he has never been blocked, according to the Tech

FOOTBALL

the fans as devout as they are.”

According to the film website, the crew hopes to be finished with the documentary by summer 2016, and they will set up various viewing locations in areas with a major Tech presence, like Lubbock and other cities with large alumni groups.

The documentary will also be available through online distribution, Marcott said.

In the end, Patton said he hopes this documentary will not only tell some of Tech’s history but also inform current students about where they came from and continue to sup-

CONTINUED FROM PG. 1 This speaks to the culture they are working to portray in the documentary, Marcott said, and how the Red Raider family comes together as a whole.

“It is a very unique experience to go to Texas Tech and be a fan and a lot of colleges might not have the tenacity as a fan base,” she said. “I think it will be good and help some people understand why we get so excited — some of our traditions and history — that make

TECH FOOTBALL UPCOMING GAME • • • •

Who: Tech vs. Sam Houston State When: 2:30 p.m.

Saturday Where: Jones AT&T Stadium TV: Fox Sports Net

Athletics website.

The senior punter has also taken some of the kickoffs for the Red Raiders the past two seasons. Kingsbury said Symmank will probably handle most of the kickoffs this season while continuing to compete for the place kicking job. @JeremyK_DT

port the current football team.

To get involved, people can donate money through the documentary’s Indiegogo campaign at www.piratesofthesouthplains.com. Fans can also connect with the film’s Facebook and Twitter pages for filming updates and information on submitting photos and memories.

“The goal of ‘Pirates of the South Plains’,” Patton said, “is to celebrate an inspiring era of Texas Tech football with a documentary film we can share with Red Raiders for generations.” @KaitlinBain

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J e n n i e B a i l e y, w h o served as the football administrative assistant for almost 28 years, is being honored with a scholarship endowment for Red Raider football athletes, according to a news release from Texas Tech Athletics.

The award is being titled the Jennie Bailey “Be Brave” Lifetime Scholarship Endowment.

Bailey was also known as “Mama Bailey” or “Mrs. Bailey” to many coaches, student-athletes and staff at Tech, according to the release.

The long-time employee handled everything from helping coaches daily practice plans, recruitment let-

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LOS ANGELES (AP) — The U.S. Olympic Committee on Tuesday named Los Angeles as its candidate for the 2024 Games, replacing Boston’s soured bid and marking a comeback for LA’s dream of becoming a three-time Olympic host.

The announcement by USOC CEO Scott Blackmun came under a summer sun at Santa Monica Beach, where the city’s plan calls for staging beach volleyball on the site where the sport was founded.

“I want to thank Los Angeles for standing up, once again, as America’s bid city,” Blackmun said, adding that

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Boston was dropped from contention amid shaky public support and questions about taxpayer spending and liability.

Garcetti has said Los Angeles, home to the Olympics in 1932 and 1984, would stage games that are both spectacular and profitable.

The city’s selection as the U.S. nominee marks the start of a two-year competition. The International Olympic Committee will pick the host city in September 2017, and Rome, Paris, Hamburg, Germany, and Budapest, Hungary, are also in pursuit of the 2024 Games.

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LA’s proposal squares with the Olympic movement’s goals of watching the bottom line while investing in projects that dovetail with community needs.

Mayor Eric Garcetti said the city was inspired to bring the games back to the U.S. for the first time in 28 years.

“This is a quest that Los Angeles was made for,” the mayor said. “This city is the world’s greatest stage.”

Earlier Tuesday, the Los Angeles City Council cleared the way for Garcetti to strike agreements for a 2024 bid. The 15-0 vote came about a month after

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ing made up of donations, already totaling $50,000.

According to the release, Kingsbury and his staff pledged $30,000 and there is also a pair of $10,000 commitments from two anonymous donors.

Tech fans and others who have been impacted

by Bailey can also send in donations, according to the release, by contacting the Red Raider Club online or on the phone.

She will also be recognized Saturday afternoon before kickoff, according to the release, when Tech begins the season against Sam Houston State at 2:30 p.m. at Jones AT&T Stadium.

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ters and student-athlete visits to campus.

In 2013, Bailey was diagnosed with cancer and later passed away on June 25, 2015.

“Mrs. Bailey was an incredible woman who left behind a legacy that will never be forgotten,” Tech coach Kliff Kingsbury said in the release. “Her greatest contribution to this program was her motherly influence over each of the coaches, student-athletes and student-workers she touched.

This endowment will be a small representation of her tremendous impact on the lives of nearly three decades of Red Raiders.”

The scholarship is be-

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SPORTS

Page 8 Wednesday, Sept. 2, 2015

SOFTBALL

@TheDT_sports www.dailytoreador.com

McMichael brings experience to Tech

By DIEGO GAYTAN Staff Writer

The new assistant coach for Texas Tech softball, Iyhia McMichael knows the special challenges collegiate athletes face throughout their career and the challenges they may face after their collegiate career ends.

For McMichael, working as a coach means more than getting a player to perform well on the field. Although she wants to see her new team succeed, McMichael said she wants to empower her players.

Building a relationship with her players, McMichael said, helps a coach understand what a player needs.

“I think the best way to describe my philosophy is blue collar,” McMichael said. “I love the hard work, I love the grind, I love to see the growth in them on the softball field and off the softball field. That’s where my passion thrives from.”

Prior to joining Tech, McMichael left a mark in her alma mater Mississippi State and met success in her career as a player on the National Pro Fastpitch league as a center fielder.

With Mississippi State, she earned the Southeastern Conference Player of the Year award on two separate records and finished her final two seasons at State batting over .400, according to a Tech Athletics release.

In her pro career, McMichael entered the NPF as the No.1 selection in the 2004 NPF Senior Draft to join the Akron Racers.

After deciding to coach on a full-time basis, McMichael finished her pro career with two all-star selections, a batting crown title, offensive player of the year and rookie of the year honors.

Although she saw success on the field, McMichael said her own failures as a player developed her coaching just as much as her success.

“I know in the beginning I was really raw,” McMichael said. “When I bring forth those experiences I feel like I understand where each player is coming from, whether it’s the best player of the team or someone who has a lot of room to grow, it doesn’t matter because I feel I’ve been in each one of those positions.”

I love the hard work, I love the grind, I love to see the growth in them on the softball field...

IYHIA MCMICHAEL SOFTBALL COACH McMichael’s blue collar philosophy and experience in all levels of softball garnered the attention of head coach of Adrian Gregory after former assistant coach Sharonda McDonald accepted an assistant coaching position at the University of Florida.

Gregory said she first met McMichael playing against her in high school.

“I think we’ve kind of been side by side in this business going in and out,” Gregory said. “I followed her career. We both went into coaching and you continue to build contacts with people you respect in the business and someone that you think that would work and be flexible with how I work, and Iyhia has always been on my list.”

Gregory and McMichael

connect with their emphasis placed on hard work.

McMichael attributes her upbringing in Nacogdoches and her time as both an NPF player and assistant coach for Stephen F. Austin and the University of Virginia as factors into reinforcing her blue collar coaching philosophy.

McMichael started her tenure at Tech just a few days ago, but she has already begun to get to know her players and apply the coaching style she has developed throughout her career.

The Big 12 competition, McMichael said, has high levels of talent, but her experience as a collegiate player in a competitive conference shaped her and prepared her for the season awaiting Red Raider softball.

“We want good games, we want hard games, we want to compete,” McMichael said. “I know that it’s a tough conference. I also played in a tough conference so I’m able to understand what it takes, the grind of the Big 12 Conference.”

Although removed from playing softball, McMichael said she wants to create a legacy in softball. When she finished her professional career, McMichael saw her coaching career as extension of her legacy.

As a member of the coaching staff, Gregory said McMichael exemplifies the qualities she wants to see in her players.

“I believe in empowering women and showing them they can reach their goals if they work hard,” Gregory said. “If that is your overall game plan you have to hire that way, compete that way, you have to play that way.” @DGaytanDT

ZETH ABNEY/The Daily Toreador

Iyhia McMichael has joined Red Raider softball as a new assistant coach. McMichael will be helping coach Adrian Gregory in coaching the outfield and hitting. McMichael has history as not only a coach but also collegiate and professional experience on the field.