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THURSDAY, SEPT. 27, 2012 VOLUME 87 ■ ISSUE 23

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HSC appoints new dean for School of Pharmacy By CAROLYN HECK STAFF WRITER

For Dr. Quentin Smith, the beginning of his Texas Tech career started nearly four decades ago when he came home from college to care for his ailing mother. He never expected a simple pharmacy visit would turn into a long and illustrious career leading to his current position as the new dean of the School of Pharmacy at the Health Sciences Center as of Sept. 17.

Smith grew up in Utah and obtained a bachelor’s degree in chemistry from Oberlin College in Ohio. Plans suddenly derailed, he said, when his mother suffered from a stroke in 1976. He said he remembers his mother as a brilliant, educated and elegant woman. “She had a bad, bad stroke,” he said. “She graduated from Vassar at three years, and had beautiful handwriting — very smart lady, very elegant lady. And it paralyzed her on half of her body. It took a good part of her brain.”

He said he started on the path of pharmacology when a pharmacist at the drug store suggested it SMITH to him one day as he was picking up medicine for his mother. “I was back from school,” he said, “and they said, ‘Well, what are you going to do?’ and I said, ‘Well, my degree’s in chemistry.’ And they

said, ‘Have you ever thought of going into pharmacology?’ and I go, ‘What’s pharmacology?’” Fortunately, he said, the University of Utah had a pharmacology school that ranked third in the nation. He went on to receive his Ph. D. in pharmacology there, and began his career. He came to Amarillo in 1977 on the suggestion of a friend, he said, where Tech had founded the first publicly funded school of pharmacy in the U.S. in more than 50 years. “I wanted to build a great

BA students team up with University of Hertfordshire, IBM By ALSTON TRBULA STAFF WRITER

Students from the Rawls College of Business Administration and the University of Hertfordshire, located in the U.K., worked with IBM on the Smart Retailer project during Spring 2012. Mayukh Dass, assistant professor of marketing at the college of business, said one of the goals of the Smart Retailer project was to figure out how consumers from Generation Y, which include people between 20 and 30 years old, are making their vacation choices. Students were asked to investigate how technology and social media influence Generation Y’s consumer behavior, and how technology is affecting the travel agent industry. “There are a lot of things that influence the younger generation’s vacation choices and consumption,” he said. “As our younger generations are coming out, they use less and less face-to-face agents. They can go online and do a lot of things now, they have the influence of social media, and they can see what people have posted about the vacations they went on.” According to the IBM Smart Retailer report on the IBM website, students discovered Generation Y consumers now expect more from retailers than ever. “Keeping pace with today’s empowered consumers is essential for

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the retailer hoping for long-term prosperity,” according to the website. “Consumers expect anytime access to the information, products and services they want. And those retailers that deliver what they demand will thrive.” The Smart Retailer project was the second assignment students from the Rawls and the University of Hertfordshire completed with IBM, Dass said. Their first project was called the Smart Energy Project, which was completed in Spring 2011. Both of these projects were a part of IBM’s campaign to make the planet a “Smarter Planet.” IBM launched its Smarter Planet campaign in November 2008. One of IBM’s goals is to make the world more efficient, Dass said. There are many different areas in which IBM works to do this. Some of the areas include energy, commerce, marketing, retail and business agility. There were various reasons staff members from the Rawls College decided to engage in the arrangement with the University of Hertfordshire and IBM, Dass said. Allowing opportunities to work with real problems outside the classroom is one of the commitments the college has made to its students. This arrangement would not only make that possible, but would give students international exposure. IBM continued on Page 3 ➤➤

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school,” he said. “They had this dream of being a really good school of pharmacy, so I bought into the dream and moved here, and have been there for almost 15 years.” The pharmacy school has four sites, he said. The base is in Amarillo, and there are three additional sites in Lubbock, Dallas and Abilene. Smith became an applicant for the position of dean when the founding dean of the school, Dr. Arthur Nelson, retired, Dr. Tedd Mitchell, president of the Health

Sciences Center, said. “When Dr. Nelson announced that he was going to retire,” he said, “we made the decision immediately to go ahead and do a national search to make sure that whoever followed in his footsteps had been properly vetted.” Smith was among the many people who applied from across the country, Mitchell said, and he went through an extensive, three-tier review process. SMITH continued on Page 2 ➤➤

All-girls cheer squad makes return to Tech By KATELIN KELLY STAFF WRITER

FILE PHOTO/The Daily Toreador THE ALL-GIRLS cheer squad performs during the Texas Tech-New Mexico game. The all-girls squad returned after a 10-plus year absence.

Friday

Texas Tech all-girls cheerleading squad co-captain had never been to a Tech football game until she stepped on the field for the first game to perform. Jessica Castro, a junior advertising major from Keller, has always wanted to cheer at Tech and finally got her opportunity this year when the all-girls squad was added back to the Texas Tech Spirit Program after being absent from it for more than 10 years. “There’s so many people compared to coming from a community college,” Castro said about the first football game, “and everyone’s so spirited here. I guess for a cheerleader that’s what you look for, I guess I get the whole experience here.” Tech had an all-girls squad until 2001, when the program ended for reasons unknown. Cheer coach and spirit coordinator Bruce Bills and Stephanie Rhode, supervisor of the spirit squads, said they were ecstatic about the squad’s return to Tech. “Every high school in this region is all girl, has an all-girl cheer squad,” Rhode said, “and you know, like I said, we were constantly being asked by talented young women, ‘Can we cheer at tech?’ and the answer, usually, was no because they have not done the co-ed stunting like we offered at the time.” Other reasons for adding the squad was not only to compete at the same level of sister schools and schools in the Big 12, but also to add leadership opportunities for young women who cheer. Tryouts were the first weekend in May for the all-girls squad. About 55 girls tried out for the squad, and 14 made the team, Bills said. “I was extremely nervous,” Castro

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said. “Being on Weatherford’s (team), I got to go to competitions and stuff and we compete in Daytona, so I was always watching Tech. I mean it’s Texas Tech and it’s (Division 1), and they do really well at nationals and stuff, so for the first all-girl (team), and we heard they were only going to pick 12, I was like there’s no way.” Castro said even though the first football game was overwhelming and the demands of school and cheer can be hard to balance, it is all worth it to cheer for Tech and to be a role model to children. “I went to Buffalo Wild Wings after one of the games and kids were asking for pictures and wanting me to sign stuff,” Castro said. “Stay humble through that all, realize when you’re in your uniform and even when you’re not, like I have Facebook and Instagram, you have to keep your image.” Both the co-ed and all-girls squad cheer at the same events and even have practices together. “We’re really treating them equal,” Bills said. “I mean they’re an equal squad, it’s not different level or anything, so they cheer all home football games, selected travel games, just like co-ed. There’s a rotation schedule set through that, and the women’s basketball and also volleyball, and then there’s soccer, and some baseball throughout the year that we’ll kind of go to.” Bills and Rhode both agree the level of spirit at games is already noticeably higher because of an additional spirit squad. “So, this year it’s been so nice,” Rhode said. “You look around the stadium and there’s a squad in every corner. You know there’s not a fan group who is not being led in cheers. ➤➤kkelly@dailytoreador.com

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