ASOS F U T U R E R E TA I L
REDEFINING B R I C K-A N D - M O RTA R FO R T H E D I G I TA L AG E
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VICTORIA BALDWIN N0449441 N E G O T I AT E D P R O J E C T 2 FASH30002 WORD COUNT : 6546
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R - E-TA I L WHY ASOS? I LO V E A S O S TRENDSETTERS THE COMPETITION LETS GET PHYSICAL MEMPHIS RSVP W H AT A S O S D I D N E X T 5
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Can ASOS redefine brick-and-mortar for the digital age?
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?
WHY
ASOS
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“ASOS is a treasure trove of labels” - Sunday Times Style
“ASOS.com the go to for anything and everything” - FHM
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consu 20
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TREN 28
NDS 29
TREN 30
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TREN 32
NDS 33
PRIM 34
MARY 35
PRIM 36
MARY 37
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S T U D I O S
R E D B U L L 39
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G
G
O L E
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COMPE 44
ETITORS 45
KEY INS 46
SIGHTS 47
KEY INS 48
SIGHTS 49
BIG I 50
IDEA 51
BIG I 52
IDEA 53
BIG I 54
IDEA 55
BIG I 56
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BIG I 58
IDEA 59
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THE
MEMPHIS MOVEMENT
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TOPSHOP THE ALEGEBRA OF ADORNMENT
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ANNA LOMAX // SET DESIGNER
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WILL BRYANT // ART DIRECTION
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AADI GOODRICH // SET DESIGNER 75
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S H A P E DEVELOPMENT
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A S O S
A S O S
ASOS
ASOS
ST U D I O S
ST U D I O S
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ASOS
ASOS
ST U D I O S
ST U D I O S
A S O S
ASOS ST U D I O S
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SOCIAL MEDIA STRATEGY
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ASOS S
Coming
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TUDIOS
g So on
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OUTCO 88
OMES 89
OUTCO 90
OMES 91
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