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ASOS F U T U R E R E TA I L

REDEFINING B R I C K-A N D - M O RTA R FO R T H E D I G I TA L AG E

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VICTORIA BALDWIN N0449441 N E G O T I AT E D P R O J E C T 2 FASH30002 WORD COUNT : 6546

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R - E-TA I L WHY ASOS? I LO V E A S O S TRENDSETTERS THE COMPETITION LETS GET PHYSICAL MEMPHIS RSVP W H AT A S O S D I D N E X T 5

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Can ASOS redefine brick-and-mortar for the digital age?

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?

WHY

ASOS

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“ASOS is a treasure trove of labels” - Sunday Times Style

“ASOS.com the go to for anything and everything” - FHM

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consu 20

umer 21

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TREN 28

NDS 29

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TREN 32

NDS 33

PRIM 34

MARY 35

PRIM 36

MARY 37

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S T U D I O S

R E D B U L L 39

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G

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O L E

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COMPE 44

ETITORS 45

KEY INS 46

SIGHTS 47

KEY INS 48

SIGHTS 49

BIG I 50

IDEA 51

BIG I 52

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BIG I 54

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BIG I 56

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BIG I 58

IDEA 59

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THE

MEMPHIS MOVEMENT

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TOPSHOP THE ALEGEBRA OF ADORNMENT

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ANNA LOMAX // SET DESIGNER

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WILL BRYANT // ART DIRECTION

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AADI GOODRICH // SET DESIGNER 75

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S H A P E DEVELOPMENT

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A S O S

A S O S

ASOS

ASOS

ST U D I O S

ST U D I O S

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ASOS

ASOS

ST U D I O S

ST U D I O S

A S O S

ASOS ST U D I O S

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SOCIAL MEDIA STRATEGY

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ASOS S

Coming

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TUDIOS

g So on

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OUTCO 88

OMES 89

OUTCO 90

OMES 91

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