Portfolio Book

Page 1


Tori Balliew Being both a fine artist and graphic designer, I enjoy using illustrations and colors I make and find around me. My branding and design elements are directly from a block print I have made. Focusing in branding and advertising, I like to make designs with deep meaning and use my knowledge in specific industries to make the brands or ads.



Table of Contents

Anthony Raneri Logo · Album Cover · Album Booklet · Event Poster

Airbnb Print Ads · Video · Environmental Ads · Social Media

Kombs Mead Branding · Packaging

ViewHue UI Design


STONE Wheels

Branding · Packaging · Print Ads

FenceHopper UI Design

Poppy Hand-Crafted Popcorn Print Ads · Video · Social Media

Reverb Typeface · Type Booklet


Anthony Raneri Logo · Album Cover · Album Booklet · Event Poster

For this project, I designed a logo, album cover, album booklet, and tour poster for a musician. Anthony Raneri is an artist who has a solo project apart from a band with a larger following. It has a western/Americana sound but is not country in any way. The audience is males and females from teens to thirties since the artist has been established for over 15 years. I used colors pulled from an existing album from his other band to give a familiarity to it since a lot of the fans are the same. Subtle western themes are used since the music has a western/folk but not “country” sound.


Artist Logo The logo is reflected to show how Anthony Raneri’s solo project is very reflective. The flower is a symbol referring to his band, Bayside that is a large part of him as an artist.


Album Cover The album cover shows a large rock in a desert to give the Western feel. The colors are continued from the logo and are from another one of his albums. The text is put in brackets to show how he was in a more closed off place when the album was made.


Event Poster/ Mock Ups

& Special Guests Apr 17 Apr 18 Apr 19 Apr 21 Apr 22 Apr 23 Apr 24 Apr 25 Apr 26 Apr 28 Apr 29 May 01 May 02 May 04 May 05 May 06 May 07 May 09 May 10 May 11 May 12 May 13 May 14 May 16 May 17

White Oak Music Hall Houston, TX Gas Monkey Live Dallas, TX Emo's Austin, TX The Marquee Tempe, AZ House of Blues San Diego, CA The Observatory Santa Ana, CA Vinyl @ The Hard Rock Hotel Las Vegas, NV The Belasco Theater Los Angeles, CA The Fillmore San Francisco, CA Revolution Hall Portland, OR Showbox Seattle, WA The Complex Salt Lake City, UT Summit Music Hall Denver, CO Slowdown Omaha, NE Concord Music Hall Chicago, IL Bogart's Cincinnati, OH The Crofoot Pontiac, MI House of Blues Cleveland, OH Town Ballroom Buffalo, NY Upstate Concert Hall Clifton Park, NY Palladium Worcester, MA Starland Ballroom Sayreville, NJ

Electric Factory Philadelphia, PA Playstation Theater New York, NY Soundstage Baltimore, MD

May 19 May 20 May 21 May 23 May 24 May 25 May 26 May 27

The National Richmond, VA Cat's Cradle Carrboro, NC Music Farm Charleston, SC Mavericks Jacksonville, FL Revolution Fort Lauderdale, FL House of Blues Orlando, FL Masquerade Atlanta, GA Cannery Ballroom Nashville, TN


Run and Stumble Time’s got a funny way of showing What could have been and what is Like if I was thirteen when I wrote “Duality” Would anyone know I exist? I’ve got a grandma named Virginia Though she was born in NYC Now that she’s living in the future Her presence only memories Run and stumble forwards However you get along You get along, you get along There’s no surefire way to know what’s gonna come So you run and stumble And what could possibly go wrong Someday I will shuffle forward Just like my parents before me And all that I can really hope for Is to be as great as they hoped that I would be So I look on down at my daughter Rejecting all my hopes and dreams

Sorry State of Mind Everything is wrong Too much to put my finger on It’s like I was born to piss it all away But I have to say it helped Without your inspiration I could never be the mess I am today But lately I’ve been doing awful things To keep me from owning up to anything But baby, I’m changing For the sorry state of mind Will insulate my hair so I never let nothing in it And maybe, I’m out of my mind I have been a sorry state Ever since you left me for dead

I know there’s no such thing as perfect She is the closest thing I’ve seen Run and stumble forwards However you get along You get along, you get along There’s no surefire way to know what’s gonna come So you run and stumble And what could possibly go wrong Where does the time go? Feels like I’m chasing goals No matter what they say Nobody knows anything There’s no surefire way to know what’s gonna come So you run and stumble And what could possibly go wrong

Smithereens

You were a shirt I couldn’t change A bill I couldn’t pay, you were Forbidden fruit that I just had to taste Oh, I am tempted to look back Oh, if only for only a moment Just so I can see the look upon your face But lately I’ve been doing awful things To keep me from owning up to anything But baby, I’m changing

Any god that don’t work on Sunday No god that could work for me

For the sorry state of mind Will insulate my hair so I never let nothing in it And maybe, I’m out of my mind I have been a sorry state Ever since you left me for dead

You take what was written with man’s hands How’d you know that was what he means How could you know anymore than me And if we let you go

I am a knife cutting through space and time Out these awful years A virgin it seems, untarnished by unpure things As if I imagined every breathe, it’s all just in my head The only life that counts is the one I’m living now

You’ll blow the goddamn world to smithereens

For the sorry state of mind Will insulate my hair so I never let nothing in it And maybe, I’m out of my mind I have been a sorry state Ever since you left me for dead

Album Booklet


I Never Want To Fix Myself Again I’ve been out of my head Like I was back when I was eighteen And I’ve been taking to heart what you said They’ll be picking up pieces of me I’ve been running around town like a bat out of hell I don’t mind the heat, I just can’t take the smell Am I wasting my time, my childish dreams I never, I never Want to ever, ever have to fix Have to fix myself again They say a man knows his way He never trips and he never rests Cause no one what you’ve done or you said They only care about what you do next

No Good I envy your youth. You live like a storm. And I’m just an old man, who’s there to drive you home. Someday you’re gonna meet the man of your dreams. I can say, That it isn’t me. Cause I’m no good for you

I’ve been running around town like a bat out of hell I don’t mind the heat, I just can’t take the smell Am I wasting my time, my childish dreams I never, I never Want to ever, ever have to fix Have to fix myself again And I am done with everything Cause I can’t lose my shit again And I am done with everything Cause I can’t lose my shit again And I am done with everything Cause I can’t lose my shit again And I am done with everything Cause I can’t lose my shit again I never, I never Want to ever, ever have to fix Have to fix myself again I never, I never Want to ever, ever have to fix Have to fix myself again

It seems like the best moments in life Foreshadow the worst most every time Well I do, what I do We’re gonna fight and that’s natural So I left the house, thought we were cool So you do, what you do That was when I heard the news And I told myself it wasn’t true Cause we’ve been through this all before And you never make it past the door But maybe you’re gone, maybe you’re gone And maybe you’re gone for real this time Maybe you’re gone

I hope you thought this through You can’t leave now, we had so many plans I was gone for a while, you don’t understand That I do what I do Cause I have to

Maybe you’re gone Maybe you’re gone Maybe you’re gone Maybe you’re gone Maybe you’re gone

That was when I heard the news And I told myself it wasn’t true Cause we’ve been through this all before And you never make it past the door

Maybe you’re gone Maybe you’re gone Maybe you’re gone Maybe you’re gone

But maybe you’re gone, maybe you’re gone And maybe you’re gone for real this time

Without you I am coming unglued Our life was a lie and I’m scared of the truth And what’s more, you have threatened before But my ship’s gotta find a new shore

Maybe you’re gone Maybe you’re gone Maybe you’re gone Maybe you’re gone I saw your suitcase out again An unbuckled threat laid out on the bed

Gone

But maybe you’re gone, maybe you’re gone And maybe you’re gone for real this time Maybe you’re gone Baby, you’re gone Baby, you’re gone for real this time Baby, you’re gone

To fix myself again To fix myself again

Take it from me. A king, whose castles were made out of clay Well, I had it all. And I threw it away. Take it from me, a saint. Who hurt the one that he tried to save, and i love you enough. To walk away And finally I, do the right thing for once in my life. I hate to have to watch you walk away. But I’m no good for you. Someday, someone will make you laugh the way you used to. And you’ll find, you’ll find. That this is for the best, and you will learn how to smile. Being alone, but just for a while. Try to understand, that you will love again Take it from me. A king, whose castles were made out of clay. Well, I had it all. And i threw it away. Take it from me, a saint. Who hurt the one that he tried to save, and I love you enough. To walk away. Cause I’m no good for you

Take it from me. A king, whose castles were made out of clay. Well, I had it all. And I threw it away. And finally I’ll do the right thing for once in my life. I hate to have to watch you walk away. I’m no good for you. I’m no good for you Please just sit with me for a while. Tonight is the night that we confess to all our crimes. And, something’s gotta give cause it’s take take take. And you’re not gonna like, what I have to say. But I’m no good for you

Anthony Raneri writes, produces, and created the label for this solo project. These songs are a collection of songs he has written over the years that would not fit for his band Bayside. The songs range in genre and are an experiemental project. Gumshoe Records 2015 Website: http://www.anthonyraneri.com/

The album booklet uses similar imagery as the album cover to show a continuation of the rocky desert scene. The booklet has a gradient of a setting sun with the middle song, Gone with a road that relates to the song.


Airbnb Print Ads · Video · Environmental Ads · Social Media

This ad champaign not only enforces Airbnb’s new logo, but it shows how the brand is a large improvement from modern hotels. This campaign is meant to highlight that there are newer, improved ways to travel other than staying in a hotel. For most people, hotels are seen as the only option for accomodations but Airbnb is a more personable and cost-effective way to travel. With an audience of families, the all too familiar discomforts of staying in a hotel as a family can catch the busy parent’s attention to find a better way with Airbnb.



Print Ads

The ads show uncomfortable hotel situations and guides the viewer to the copy and the headline, “It gets better than this.” It goes on to explain that Airbnb is a more comfortable and more affordable alternative to a hotel, the company’s main competition.


Video

In the video, strangers were asked to share a story of a now laughable but at the time, an unfortunate hotel experience. After telling the story, they are shown an Airbnb in the place they told the story about; showing how Airbnb can provide better accommodation options in a place they personally went to and had a bad hotel experience.


Social Media The facebook page features a variation of the print ad and has a contest involving a comical hotel mishaps to win free Airbnb stays to show that it gets better that their bad hotel experience.


Environmental Ads The environmental ads are bus stop ads, subway ads, and billboard ads to grab the traveler’s attention. By focusing on ads that one would see in transport, it could be noticed by people who will be looking for accomodations.


Kombs Mead Branding ¡ Packaging

Kombs Mead is a meadery that is based in Florida but searches all over the world to find the best bees to make a mead that is naturally infused with flavor. The target audience is men and women in their twenties and thirties who enjoy cider, beer, and wine but are looking get something a little different and as original of an alcohol as it can get. The packaging labels were made using inspiration from honey combs and colors from the mead’s natural ingredients.The paper gives the label a more natural, warmer feel.


Brand Logo The logo features a white bee that was a block print I carved with a changing back glow depending on the type of mead. The “Original Honey� color is the default for the logo.A strong sans serif is matched to add contrast to the bee print.


Labels The mead labels are printed on butcher paper to give it a slighly rough texture and a natural look. Honey comb was used as the original since it is from bees that polinate wildflowers near the meadery. Hibiscus flower and peaches were used to get the colors of the other two labels since that is what the bees pollinated for the infusion of flavor in each.

Komb’s Mead had some help from our friends in Hawaii to make this mead with a sweet hibiscus flavor. It was made all naturally with organic ingredients as we pledge to do with all of our products. Kick back, have a glass, and feel take a little vacation.

Save’n Bees N’ Make’n Mead

Made in Hawaii Product of Kombs Mead Enjoy.

Made in Florida Product of Kombs Mead Enjoy.

750 ml

7% Alc/Vol

KOMBS MEAD

Hey y’all! Try our Georgia Peach Mead with a refreshing, fruity taste. Dream up a nice summer day in the South and go out on the porch; then you’ll see our inspiration for this down-home mead.

Save’n Bees N’ Make’n Mead

Made in Hawaii Product of Kombs Mead Enjoy.

750 ml

7% Alc/Vol

KOMBS MEAD





ViewHue App Design

ViewHue was made from a human - centered design approach. ViewHue is a coloring book app that makes coloring book pages for the user through the camera. From there, coloing pages can be found on a map where other users have uploaded pages from photos they took in that particular location. ViewHue combines coloring page apps with social networking where you can share pages, vote for other user’s completed works, and discover new places.



App Icon The icon consists of colored pencils with a camera aperture symbol. The colored pencils show that the app is a coloring book app while the aperture symbol hints at the feature of making a coloring page from a photo.


Screens




STONE Wheel Co. Branding ¡ Packaging ¡ Print Ad

STONE Wheel Co. is a skate wheel company from Florida that creates durable, anti flat spot wheels. STONE strives for quality and to amp up the boring packaging of wheels. Yes the old packaging serves function but STONE adds more charater and excitement to an essential item. Different types of stones are used to show the different types of wheels: marble for park and shells or coquina for cruiser wheels.


Logo The logo mixes a rough, hand written text with a sans serif to show the culture of skateboarding being both rugged but still very technical. Black and gold are used to be both bold but simple.


Shellrocker

The Shellrocker are the larger cruiser wheels for the cruiser board or people who are starting out or simiply perfer a longboard over a normal deck.


Marbleline

The Marblel ine wheels are the wheels made to skate smooth concrete parks. It is the perfect size and hardness to handle the cement. Marble was chosen since it’s a softer stone. It is not as hard as street, but close.


Packaging


Print Ad

STONE

WFheel 2C016o. l oerst. St. Aug i d a ustine

FoSol’s Gold h

ell MRarbeline ock ers

STONE Wheel Co. was established 2016 in St. Augustine, FL. we got what you need. only stone wheels have the rawest grip.

Rip ‘em raw. You know the drill. skate hard.


Poppy Hand-Crafted Popcorn Print Ads · Video · Environmental Ads · Social Media

Poppy Hand-Crafted Popcorn is a small popcorn company based in Ashville, NC. They make small batches on specialty popcorn that is simply popped with olive oil from non-gmo corn. Poppy has the store in Ashville but also has many local markets all over the country and an online store. The Poppy Saint was a character created for the ad campaign to show the goodness of their popcorn being both tasty and popped pure and simple. This theme of goodness follows in the halos of the print ads and the subtle Chi Rho hidden in the campaign logo.


Campaign Logo For the logo, I used the same colors from the original logo and had inspiration from the Chi Rho, a symobol that means “good” and later stood as a symbol for Christ. That links the logo to the “Poppy Saint”. The stripes in the background were inspired by similiar marks on the popcorn packaging.


Print Ads


Environmental Ads

“Pure Goodness� is the tagline on the print ad to further introduce the Poppy Saint spreading the goodness of the product. The ads show the product so the audience will be able to easy find it since the environmental ads will be in markets where the Poppy Hand-Crafted Popcorn is sold.


Video

The video shows the Poppy Saint introducing the product and explaining that he’s going to ask people to try the popcorn. The Poppy Saint continues to approach strangers to try Poppy Hand-Crafted Popcorn Poppy Mix and a store bought healthy popcorn bran. He then asks the favorite which was in most cases, Poppy.


Social Media

Instagram ads were most effective for the target audience since they are younger and most likely use Instagram the most. Their Instagram page keeps up with the Poppy Saint where he pops up.


FenceHopper App Design ¡ Merch

FenceHopper is an app made especially for skaters who love secret back yard DIY spots. This app helps people connect and post their own spots for people nearby. The owner gets to make the limitations of a session. FenceHopper makes it easier to skate something new and meet people in tight knit communities. This was inspired from a real situation where friends and I were at a backyard ramp and had miscommunications, we were never able to skate. An app like this would fix these problems and make these secret spots more accessible.


App Icon The icon features a hand-drawn style gnome to include a common yard item and give the app a rough, rugged look with some humor.


Screens




Merch


Reverb Typeface ¡ Type Sample Booklet

Reverb is a modular typeface composed of seven different pieces. It was created inspired by Soundcloud so they influenced the color choices. Each letter has a reverberation to it since Soundcloud is music sharing site. How Soundcloud promotes their artists is much like how sound reverberates; anyone can upload something and it will naturally spread.


Cover

REVErb Reverb Typeface Sample Booklet Tori Balliew







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