Toronto Humane Society in the News

In June, Toronto Humane Society was mentioned in over 127 media clips and reached over 92 million readers, listeners, and viewers! 63% of our earned media came from television, 32% from online news articles, and 5% on the radio Here’s what Toronto Humane Society news was buzzing in the media last month.

Protecting Pets from Wildfire Smoke

In June, wildfires and their impact on air quality was a major concern for people across Canada –resulting in major media interest on this topic Toronto Humane Society proactively issued a press release to let pet parents know how to protect their pets from wildfire smoke. Approximately 90 clips and 55 million impressions resulted from this media release Major outlets include; Toronto Star, CityNews, CTV National News, and Global News

Keeping Pets Safe from Fireworks

Just before Canada Day, Toronto Humane Society released a press release on how to keep your pets safe from fireworks This story earned 10 media clips and reached over 3 million people. The story continued to pick up coverage throughout Canada Day weekend and reached millions of more people in early July Major outlets covering this story include; CityNews, CP24, CTV National News, Toronto Star and five other PostMedia publications.

June Media Stats:

Mentions: 127

Impressions: 92,746,296

Adoption Highlights

Throughout the month prominent media outlets such as The New Classical FM, Zoomer Radio, Global News, Toronto Sun, and Toronto Guardian

Other Media Hits:

“Travel tips for flying with your pet” - CTV News

“New cat contraception method using gene therapy could help manage feral populations” - CBC Radio

“Toronto Humane Society treats shelter doggos to an ice cream extravaganza” - NOW Toronto

“Pet pantries, food banks see growing demand amid 'difficult time' for pet owners”CBC News

Thank You Hazel and Henry!

Hazel and up a stand with and to support Toronto Humane Society. Their efforts paid off and they raised $72 for animals in need!

Thank you, Hazel and Henry, for supporting our life-saving work! We love seeing humane advocates take charge and support a cause they care about