"It is important that we are patient with machine learning in a creative sense, taking the time to embrace and master its potential before it is inevitably replaced by a more advanced successor."
TORRENCE BOONE
"Time is money, so businesses must find ways to meet their customer’s expectations around what constitutes a positive mobile e x p e r i e n c e " - TORRENCE BOONE
"Google has grown to recognize vocal queries as not only a convenience for general users, but also an effective tool for businesses to broaden audience reach, improve engagement, and ultimately establish themselves in Google’s perpetual ad auction." - TORRENCE BOONE
"Many brands are moving to insource marketing to exercise tighter control over their advertising and preserve a cohesive brand image, which can be disrupted as brands jump from agency to agency between campaigns." -TORRENCE BOONE
"The internet gives consumers a means to seek validity and ensure trust before they buy."
TORRENCE BOONE