Marketing Assignment: Ultimate Guide To Advertising Trends In 2019 Summary of the key issue The Big Tobacco Company discussed in this marketing assignment is utilizing social media as a weapon to trap the young generation of society with smoking addiction (Anguiano et al., 2017). The barbarism in the social media by the young one is spreading with the hashtags caption. This is considered to be a severe downfall of the youth generation. This is befooling law and order from banning smoking.
Explanation of issues’ importance The problems are major to save the youth community of a country. The young generation is being a soft target of the party-goers. These people behind the back instigating the young age for participating in adventure and upload photos in the social media. Thus, it is destroying the healthy organic culture of social media (Jawad, Abass, Hariri &Akl, 2015). This company behind the scene is promoting its business in the name of various adventures and sponsoring the tobacco. The impact is affecting the society in this way where the anti-tobacco team, namely Tobacco-Free Kids, spots the photos of the smoking young people in social media. The influencers are inviting the younger to smoke a cigarette, which is a matter of great concern.
Reflective analysis Tobacco companies are always taking attractive marketing moves to promote their business. The tobacco was banned in 1971 by the U.S. Congress from the regular and popular broadcasting medium. But in return, this company started an
outdoor advertisement through magazines (Unger et al., 2018). The tobacco company personnel hold a strong belief in capturing the young mind as they are easy to be tempted by the addiction. The World Health Organization in 2015 banned the tobacco advertisement throughout the 168 countries, and near of 2010, the U.S. had ceased lots of Big Tobacco's publicity. The Big Tobacco aims the Face book, Instagram for spreading its wings to the youths (Jawad, Abass, Hariri &Akl, 2015). The social media proved to be irresponsible to control the smoking advertisement and control the child to publish smoking photos. The Tobacco companies were careful after receiving a letter from law and order, but they seem to be in a safe position as their influencers were above the age of 18. Further investigation reports the fact of the youth engagement of cigarette smoking under the existing law and regulations very cunningly (HĂŠbert et al., 2017). The report shows the effect that countries like Indonesia and Philippines Tobacco Company are hiring the influencer with small followers on Facebook and Instagram and instigating them to post on the tobacco-sponsored adventure. Some Bid Tobacco invites people on Facebook to join their parties after answering a few questions on the page of Facebook (Anguiano et al., 2017). And this helps them the further pop up sending in the public pages. After that, the younger who attends the party served lavishly and the attractive party attendant offer to smoke cigarettes and to pose for the picture on the dance floor, which is designed by the cigarette pictures. This reflective analysis is intended for saving social media from exploitation (Jawad, Abass, Hariri&Akl, 2015). This marketing assignment notifies about the recent unobserved of the Big Tobaccos of the social media and a petition from the U.S. Federal Trade Commission is urging for the investigation of the smoking advertisement. It is not easy to regulate the press of the modern age, but hopefully, it is desired to monitor global smokers to prevent health problems.
Summary of key issues discussed in marketing assignment Marketing trends are changing rapidly now. The launching of new technology changes the marketing strategy ("The Ultimate Guide to Marketing Trends in 2019", 2019). The new techniques are coming in marketing annually, quarterly or even monthly. This attracts the audience and connects the audience with the market. So, the marketers have to keep them up to date with new technology adoption to be ahead in the game.
Explanation of issues’ importance The new marketing trends adoption is key to success to stick to the competition. The strategy needs to be changed through the previous one that works well in the market. The marketer has to accept and follow the new trends to stay ahead which will affect in success ("The Ultimate Guide to Marketing Trends in 2019", 2019). The marketer should be careful about the marketing trends as it allows solving some issues like – The way a consumer shops and verifies the marketer’s products and services with the other marketers. To keep the idea about the behaviour of the consumers. To know the nature of the audience and make them target by understanding their needs. By accepting the changes in the market, the marketer can save his money. To survive among the other competitors and to achieve the place in the market ("The Ultimate Guide to Marketing Trends in 2019", 2019).
Reflective analysis The marketing world has changed and so the marketing trends types. Some popular marketing trends can develop the business and keep about the knowledge the marketer will be successful. The marketing trends are following –
1. Social media marketing trends. 2. General marketing trends. 3. Content marketing trends. 4. Search Engine Optimization trends. 5. Technology marketing trends. 6. Privacy marketing trends.
Social media marketing trends In the U.S. 77% of people use social media for shopping and globally the number is higher. This medium helps the marketer to connect with consumer closely ("The Ultimate Guide to Marketing Trends in 2019", 2019). The marketer needs to involve its consumers with transient and permanent social media content to perform better in different fields.
Transient social media marketing Using social media apps like Facebook, Instagram, twitter the marketer can pull huge consumers. The transient social media content creates the video and photos of the products and this appears on the screen for 24 hours. The stories of the content can be edited with GIF, coloured Text, and adding many more functions to snatch the consumer attention.
Permanent social media The permanent social media content can stay on the Instagram and Face book page for a long period. If the consumer wants to have the New Year products, it will be available. Using both transient and permanent social media content marketing the marketer will enlarge the business arena ("The Ultimate Guide to Marketing Trends in 2019", 2019).
General marketing trends These trends discussed in this marketing assignment helps the marketer to meet the audience's needs with two general trends – inbound marketing, and the process of using the consumer as the promoter. The outbound marketing approach is less effective in meeting the outlook whereas inbound marketing is much effective as it requires caring about the quality of products, consumer's requirements. On the other hand, the improved marketing system and attention towards the customer service and the training team to care about the customer requests and issues is a very helpful strategy to pull the consumer (Yadav & Rahman, 2018). These satisfied consumers will later on the market for the marketers by promoting online.
Content marketing trends Nowadays all types of marketing entities are promoting their business through blogs, strong content, and content related ads by paying to target the consumers.
Search Engine Optimization trends SEO is the organic traffic of the online market. The SEO improvement helps to grow inbound marketing. SEO is important to find the information for the consumer of the company products in Google on the top. Not only the textual search but also the voice search implementation is a good trick for the business ("The Ultimate Guide to Marketing Trends in 2019", 2019). The SEO should be also mobile-friendly as many consumers shop through the mobile.
Technology marketing trends Technology is changing faster. The technology provides an advantage in marketing. The AI (Artificial Intelligence) sorts out the tasks of learning, looking, talking, socializing and issue solving. When these done by the computer and regards as AI. The VR (Virtual Reality) and (Augmented Reality) AR improves the experience of the online consumer (Stephen & Lamberton, 2016).
Privacy marketing trends The consumer data and information security are desirable. The data is very valuable in the marketing world with the concern of the consumer safety and protection. This is a company responds to secure consumer data and assure the consumer. The organization has to assure the consumer that the data has been collected legally and safely and will be protected with respecting the Consumer's rights (Mukkamala et al., 2015).
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