Digital Strategy Research Essay: Effects of difficult capabilities. Topic 1: Discuss digital capabilities and analyse how they affect digital strategy. Introduction An organisation must consider and strategies the right digital platform for investment. As majorly organisations are concerned about investing for the application new technology on existing products, process and practices. In such way digital strategy becomes futile and turns more into IT strategy which is more associated with the overall performances of organisation. Digital strategy is the ability of technology to propel and raise the human performance ability. According to Morgan and Davies (2018) human performances is the major attributes of digital transformation and helps to create the value that leads to revenue generation. Levallet and Chan (2018) defined digital strategy as a form of strategic management and business answer for digital questions. However organisation must consider its digital capabilities before confirming any digital strategy. Digital capabilities are the skill, knowledge along with the understanding that helps and organisation to gain competitive advantages in digital age. In other words digital capability is the ability that helps organisation to prepare digital strategies. Purpose of this essay is to analyse affect of digital capabilities on digital strategies of organisation. First section of the Digital Strategy Research Essay helps to analyse the key concept of digital capabilities and its effect on digital strategies and gradually next section of the essay highlights different issues, problem and challenges of digital capabilities that organisation might encounter. Final section of this Digital Strategy Research Essay discusses about how digital capabilities can be enhanced in near future under the emerging trends.
Literature review According to Ardolino et al (2018) digital capabilities is the skill that helps us to apply technology appropriately in different space and situation based on the need of technology. Digital capabilities help organisations to enhance their communication strength with employees and helps with both vertical and horizontal growth. Employers are majorly looking for digital capabilities of employees that help employees to apply technologies to perform organisational tasks. Tasks like creating spread sheet, PowerPoint presentation, and communication via email or social media are some of the most common task that can be performed with the application of digital capabilities. Organisations are looking for employees who are capable of applying technology to be creative, access information, resolve problems, communicate wisely, learn and support their digital space. 0