XBox

Streetwear specialist, Thread Heads are also in the process of developing an apparel and accessories range due to launch in late March to coincide with the movie launch.

In November 2021, Universal Candy saw great success in BIG W and Woolworths stores with the launch of their Sonic surprise eggs (BIG W) and Projector Poppers (Woolworths). Fans from around the world reacted to the products as they were announced on social media.

2021 marked the 20th Anniversary for Xbox, one of the world’s leading gaming consoles.

The console is incredibly popular with over 100 million monthly active users, with top first games on Xbox to include Halo Infinite, Forza Horizon 5, Gears of War and Minecraft. Xbox has an engaged audience on social media with over 57 million followers across Facebook, Instagram, Twitter, and YouTube.

In the run up to the big anniversary, 2021 was an incredibly successful year for Xbox. The next generation consoles, the Xbox Series X | S, launched in October 2020 and were the biggest console launch in Xbox history. More new consoles were sold during the launch than any of the previous generation consoles, with the Xbox Series X selling out in the first 24 hours of release.

As of January 2022, Xbox continues its promise to extend the joy of gaming to everyone with the recent industry-shaking announcement to acquire Activision Blizzard. The popular Xbox Game Pass, now with more than 25 million subscribers, lets fans access over 100 gaming titles including Xbox exclusives on day one.

In keeping with the success of the gaming console, enthusiasm for the brand has transcended hardware and has been reflected in sales across product categories such as apparel, sleepwear, accessories, homewares and gifting. This iconic brand has firm representation in key categories in the likes of BIG W, EB Games, Target and Best & Less.

Current partners for the brand include Caprice and MacEwen (NZ) for apparel, Zak for drinkware and lunch ware, and Paladone and Rubber Road for gifting.