What’s on show

Exhibitor Previews

On the following pages we bring readers a preview of just a few of the exhibitors at this year’s Toy Fair Virtual.

Moose Toys exists to make kids superhappy. For this revolutionary brand happiness lies at the heart of everything they do. With trailblazing toy design, development and manufacturing, their toys consistently scoop the most longed-for awards. Sprinkling some Moose magic across cat-

egories including action figures, collectibles, craft, dolls, games, plush, preschool, vehicles and youth electronics, they have earned their stripes as one of the most creative companies in the industry. Products on show this year include the release of Bluey’s Garbage Truck which has recently launched at all major retailers Australia wide, alongside Bingo’s Ice Cream Cart Playset and Bluey’s Bicycle Playset! There’s lot of new news coming out in the second half including the new School Friends theme which includes new characters, including Bluey’s friends from school, a new vehicle and Bluey’s school. Magic Mixies were a big hit last year, and now Moose Toys are extending this line of toys with Magic Mixies Mixlings. Mixlings is launching in May this year with a Single pack, Collectors Cauldron pack, Tap & Reveal Cauldron pack and Castle Playset at all major retailers There are more than 40 Mixlings figures to collect and six spell-casting teams. Each Mixling comes with a collector’s guide and its own magic cauldron that reveals its team and rarity when kids rub the gem and say the magic words, Magicus Mixus. Kids can use the magic wand and hold it to the gem on the Mixlings’ forehead to reveal the Mixlings’ magic. Mixlings will be available in single packs, twin packs, or mega packs with four mixlings. Goolitzu are new aliens with new body shapes to collect. They can be Scrunched, squeezed and stretched up to three times their size, and then return to their original shape. Marvel Superheroes and the Heroes of Goo Jit Zu have combined forces to bring a line-up of Superheroes and Villains. Each Marvel Figure has a unique goo filling with a different texture and feel. Moose Toys will also be introducing Jurassic World Stretch Heroes as well as new brand extensions and new items within their current ranges of Treasure X, Kindi Kids, Real Littles, little Live Pets, Akedo and more.

2022 is set to be an exciting year for VTech Electronics who are renowned for their developmental stagebased learning products that combine entertaining and innovate electronics with age-appropriate content, making their toys both educational and fun. This year they are set to release a series of electronic learning toys featuring Bluey. The educational product range will feature learning watches, a phone and interactive game book featuring character voices, sounds and other fun phrases from the Bluey TV series. New product includes a Bluey Ring Ring Phone. Children can playy games and activities that feature animations of the characters and popular phrases from the show. Press the buttons with pictures of Bluey, her family, and friends to hear phrases about each one. Voice activation lets kids chat with Bluey and Bingo for interactive pretend play. Play four games that feature themes from different episodes. In addition, the Bluey and Bingo Wackadoo Learning Watch is a wristwatch for kids featuring Bluey, It includes eight digital clock faces, time tools and four games. Bluey and Bingo guide children through games that include characters from the show. Time tools include a stopwatch, timer, and alarm. Finally, the Bluey Book of Games includes different activities to play with Bluey and Bingo. Vtech’s Bluey range will be available in 2022 and is suitable for children aged 3 to 6 years.

Artiwood is an award-winning importer and distributor of eco-friendly, educational toys and baby accessories. Australian owned since 1999. Their products can be found in-store and online with reputable, independent retailers nationwide. They have expanded their offering this year to include more than 1200 quality toys from a dozen rising global brands. All are on display in their Sydney showroom. Visitors can go on a video tour customised to their needs during Digital

Toy Fair. They can see the new Pikler Play range of indoor climbing frames from Kinderfeets and Artiwood’s fastest-growing brand, Bigjigs Toys, is extending its popular FSC collection and silicone toy range this year. They will have their first samples on display at Digital Toy Fair. The fair is also the first opportunity to see EcoPlay, Artiwood’s new educational brand for 2022. This innovative European brand offers an impressive range of quality educational activity kits, games and puzzles – each beautifully presented with plenty of eye-catching shelf appeal. Artiwood is the Australian distributor for Indigo Jamm (UK), Kinderfeets (USA), Bigjigs Toys & Rail (UK), New Classic Toys (The Netherlands), I’m Toy (Thailand), HEADU (Italy), Apple Park & Organic Farm Buddies (USA), Dolce Toys (France), Caaocho (Canada), Elou (Portugal), EcoPlay (Italy), The Freckled Frog (Australia) and Kidstart (Australia).

Axis Toys has recently been appointed the exclusive distributor for the Danish organic brand Fabelab in Australia and New Zealand. Established in 2013, Fabelab is a playful GOTS Certified organic Scandinavian children’s interiors brand, which believes in creating high quality, innovative and responsibly made products for a cosy and creative home. They challenge themselves to create innovative children’s products for everyday use that are made responsibly and with love. Fabelab stems from a world of imagination, and the name is created by two seemingly opposite words: fable and laboratory. All the ideas originate from this playful, experimental space where dreams inspire an imaginative landscape of multi-purpose products, that allow children and their families to grow and develop together, gathering stories and valuable childhood memories along the way. Fabelab believes in high-quality products and innovative design, always want to contribute to our children’s imagination. The products encourage play, experimentation and creativity. They believe in the power of storytelling and therefore the products always have a story behind them. “Our focus is on eco-certified products that have more of a classic and traditional feel,” commented Paula Opfer, Managing Director, Axis Toys, “And so to us, the Fabelab range was the perfect extension and development for our baby and pretend play offerings. It brings the magic of childhood and the practicality of play together in a wonderful ranging.”

Clover Street Pty Ltd are the Australia and New Zealand retail distributors and sales agents for leading US-based pre-school learning, early education, and STEAM brands Learning Resources, Educational Insights, Hand2Mind. Co-founded and headed up by former Funtastic Ltd GM of Sales and Marketing, Matthew Clements, Clover Street Pty are based in Melbourne and carry stock of over 100skus locally from pre-school education toys to sensory & fine motor, to some of the best coding products on the planet! The team at Clover Street are excited about digital Toy Fair and the opportunity to share details of the great range of products currently in stock, as well as some award-winning products from the US and UK that will be top sellers in 2022 including Numberblocks, a BAFTA award-winning pre-school animated series comprising 120 episodes and more in production.. The Numberblocks YouTube Channel has around four million subscribers and attracts 1.5 billion views annually. The series launched on Netflix in 2020 and 15 million minutes of Numberblocks are watched each day. New hand2mind toys combine classic math teaching tools with fun characters to develop an understanding of early math concepts. There are 30 Numberblocks math learning activities linked to the TV episodes and the range will continue to expand in 2022. Further ranges on show include Big Feelings Pineapple and Arti Max The Coding Robot.

Divisible by Zero report that their Fascinations Metal Earth range has continued to grow with the recent introduction of some new models. In the ICONX range they now have Razor Crest and Terminator T-800. In the standard range they have Harry Potter Buckbeak, 1925 Ford Model T Runabout, 1931 Ford Model A and the Ford 1908 Model T - Dark Green.