Adult and Superfans

MTV:

MTV is a truly global icon. No other brand has ever managed to influence music, television, activism, and created so many unforgettable cultural moments on and off stage.

MTV means so many things to audiences all over the world. For many it’s the pulse of pop culture; and for generations of fans, it’s the cherished home of the best of the best in youth entertainment.

In 2021, MTV celebrated its 40th anniversary, which we will continue to build on in 2022 with new and exciting retail initiatives coming to stores nationwide soon.

South Park:

This year, South Park will not only celebrate its 25th Season, but it will also celebrate the 25th Anniversary of the show in August.

Season 25 premiered on 10 Shake, Paramount+ Australia and Comedy Central NZ in February this year and has a strong presence on all platforms.

We are excited to announce that the TV series will arrive on Paramount+ internationally as the exclusive SVOD home later this year with over 300 episodes. Additionally, South Park will begin rolling out on Paramount+ globally as the new exclusive SVOD home starting with Season 27 in 2024, and the full library is headed to Paramount+ U.S. in 2025.

Emily In Paris:

Season 1 of Emily in Paris was a sensation around the globe and when Season 2 of the hit show dropped on Netflix last December, it was an instant hit once again.

Everything’s coming up roses with Season 3 and 4 officially confirmed. The show has it all, French culture and couture, romance, travel and friendship.

The fashion seen in the series has made a consumer products program a sure thing. Our global partnership with Lancôme saw a limited-edition collection featuring make-up, skin care and fragrances come to life in 2021.

Paramount Pictures:

With over 100 years of iconic movie making, Paramount Pictures has produced some of the most iconic and beloved films of all time. We are excited to bring some of these to life in consumer products. This year we celebrate The Godfather’s 50th anniversary, with yearlong retail executions across key categories including fashion, accessories, gifting, and collectables.

From one legendary blockbuster to another, Top Gun: Maverick will fly into theatres in May 2022.

Raise your hand if you have ever been personally victimised by Regina George. From Mean Girls and Clueless to Coming to America and Flashdance, your favourite film classics are all part of the Paramount Pictures portfolio.

Yellowstone:

Yellowstone was the #1 drama on U.S. cable when the latest season launched and fans can’t get enough with over 10m tuning in for the season 4 finale in the U.S.

In Australia, Yellowstone has been a massive hit with fans, with Australian actress Jacki Weaver joining the cast in Season 4.

2021 was full of retail activations in the U.S., with success in Walmart, Amazon and a global collaboration with Wrangler that saw t-shirts sell out within 24 hours.

FightMND is excited to announce a new partnership with Ty through the upcoming release of a Ty Beanie Boo – Tony the Penguin. Set to be released globally this year, 100 per cent of the profits from original sales of the popular and collectable Ty Beanie Boo will go towards FightMND in the fight against Motor Neurone Disease (MND) (also known as Amyotrophic lateral sclerosis (ALS)) worldwide. The special FightMND Tony the Penguin Beanie Boo will hit Australian shelves from March 2022. Money raised through the global sale of Tony the Penguin will help fund vital and urgent MND/ALS research to find effective treatments and ultimately a cure for the disease. The average life expectancy of a person diagnosed with MND/ALS is only 27 months. There is currently no effective treatment or cure. Ty Inc is the largest manufacturer of plush in the world, and its Chairman, CEO and founder Ty Warner, is honoured to be joining the fight.

“Hopefully this special Beanie Boo, named after my great friend and Australian distributor Tony, will bring awareness around the world to this horrible disease, and bring us closer to beating the beast that is MND/ ALS”. A philanthropist, Mr Warner has donated more than $300 million to a variety of charities worldwide including the American Red Cross, UNICEF, United Way Worldwide, Ronald McDonald House, WIRES, and many more. FightMND CEO Fiona McIntosh thanked Ty for joining the global fight against MND and helping raise awareness of the disease which has no effective treatment or cure. “Anyone with children knows how popular Beanie Boos are, which is why we are very excited to partner with Ty and have our own special FightMND Tony the Penguin join the Beanie Boo family,” Dr McIntosh said. “The money raised through this new partnership will go towards cutting-edge research to teach us even more about the disease and how to fight it.” “Every dollar raised for the fight against MND takes us another step closer to finding effective treatments and a cure,” Dr McIntosh added. Tony the Penguin is the newest fundraising item for FightMND, which will be offered in addition to the famous blue Big Freeze Beanies, which go on sale in Australia at Coles, Bunnings and online in May 2022.

COTTON ON CELEBRATES EASTER WITH MIFFY

Mercis in the Netherlands are very delighted to showcase the latest Miffy collection from their long-time Australian licensee Cotton On. For more than ten years Cotton On has been developing beautiful Miffy collections, that are sold outside Australia as well. For Easter 2022 they launched an extensive collection for the whole family. It consists of a wide range of cozy loungewear and cute accessories for babies, kids and adults. In addition they developed a fashionable adults sports line as well. Again another collaboration with Cotton On to be proud of.