TOTAL LICENSING AUSTRALIA
Exhibitor Previews On the following pages we bring readers a preview of just a few of the exhibitors at this year’s Toy Fair Virtual. Moose Toys exists to make kids superhappy. For this revolutionary brand happiness lies at the heart of everything they do. With trailblazing toy design, development and manufacturing, their toys consistently scoop the most longed-for awards. Sprinkling some Moose magic across cat-
egories including action figures, collectibles, craft, dolls, games, plush, preschool, vehicles and youth electronics, they have earned their stripes as one of the most creative companies in the industry. Products on show this year include the release of Bluey’s Garbage Truck which has recently launched at all major retailers Australia wide, alongside Bingo’s Ice Cream Cart Playset and Bluey’s Bicycle Playset! There’s lot of new news coming out in the second half including the new School Friends theme which includes new characters, including Bluey’s friends from school, a new vehicle and Bluey’s school. Magic Mixies were a big hit last year, and now Moose Toys are extending this line of toys with Magic Mixies Mixlings. Mixlings is launching in May this year with a Single pack, Collectors Cauldron pack, Tap & Reveal Cauldron pack and Castle Playset at all major retailers There are more than 40 Mixlings figures to collect and six spell-cast-
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ing teams. Each Mixling comes with a collector’s guide and its own magic cauldron that reveals its team and rarity when kids rub the gem and say the magic words, Magicus Mixus. Kids can use the magic wand and hold it to the gem on the Mixlings’ forehead to reveal the Mixlings’ magic. Mixlings will be available in single packs, twin packs, or mega packs with four mixlings. Goolitzu are new aliens with new body shapes to collect. They can be Scrunched, squeezed and stretched up to three times their size, and then return to their original shape. Marvel Superheroes and the Heroes of Goo Jit Zu have combined forces to bring a line-up of Superheroes and Villains. Each Marvel Figure has a unique goo filling with a different texture and feel. Moose Toys will also be introducing Jurassic World Stretch Heroes as well as new brand extensions and new items within their current ranges of Treasure X, Kindi Kids, Real Littles, little Live Pets, Akedo and more. 2022 is set to be an exciting year for VTech Electronics who are renowned for their developmental stagebased learning products that combine entertaining and innovate electronics with age-appropriate content, making their toys both educational and fun. This year they are set to release a series of electronic learning toys featuring Bluey. The educational product range will feature learning watches, a phone and interactive game book featuring character voices, sounds and other fun phrases from the Bluey TV series. New product includes a Bluey Ring Ring Phone. Children can playy
games and activities that feature animations of the characters and popular phrases from the show. Press the buttons with pictures of Bluey, her family, and friends to hear phrases about each one.Voice activation lets kids chat with Bluey and Bingo for interactive pretend play. Play four games that feature themes from different episodes. In addition, the Bluey and Bingo Wackadoo Learning Watch is a wristwatch for kids featuring Bluey, It includes eight digital clock faces, time tools and four games. Bluey and Bingo guide children through games that include characters from the show. Time tools include a stopwatch, timer, and alarm. Finally, the Bluey Book of Games includes different activities to play with Bluey and Bingo. Vtech’s Bluey range will be available in 2022 and is suitable for children aged 3 to 6 years. Artiwood is an award-winning importer and distributor of eco-friendly, educational toys and baby accessories. Australian owned since 1999. Their products can be found in-store and online with reputable, independent retailers nationwide. They have expanded their offering this year to include more than 1200 quality toys from a dozen rising global brands. All are on display in their Sydney showroom. Visitors can go on a video tour customised to their needs during Digital
