Merchantwise Minecraft

Merchantwise is a leading entertainment brand licensing and merchandising agency in Australia and New Zealand, representing some of the world’s best loved brands in digital & gaming, kids’ entertainment, film and television, icons & legends and music.

Merchantwise is part of the Merchantwise Group, a full-service brand agency headquartered in Melbourne, Australia, with offices in Sydney, Paris and Israel.

Merchantwise Licensing shares a sneak peek at the latest news and upcoming entertainment properties for this year.

Minecraft is a cultural phenomenon and the best-selling video game of all time, selling over 238 million copies across all platforms. Appealing to a wide-ranging player base, the game has over 141 million monthly active users. What started as a game has evolved into a true evergreen entertainment franchise, comprising of education, live events, consumer products as well as an upcoming movie.

As of December 2021, Minecraft hit a huge milestone, surpassing one trillion views on YouTube, making it the number one most watched game ever.

Looking ahead to mid-2022, we are eagerly awaiting the launch of Minecraft’s latest game update, The Wild Update. This new content invites players to explore a whole new underground environment in the mysterious deep dark biome filled with ruined cities that are overgrown in Sculk, along with the intimidating Warden and the addition of the new Sculk Blocks.

Fans will also be thrilled to hear that existing swamp biomes will receive a fresh new look, incorporating new mobs such as Frogs and the Allay. Mangrove Swamps are also being added, providing fans with more opportunities to explore and create.

Minecraft is experiencing incredible success at a retail level across AUS/NZ with products now found in all major retailers. BIG W, Target and EB Games are leading the charge across mass and specialty channels.

Since launching their Minecraft program in late 2020, EB Games has quickly established themselves as the leading specialty retailer for Minecraft.