BRAND LICENSING
A Total Licensing Group Publication
CO-PUBLISHER
Francesca Ash francesca@totallicensing.com
CO-PUBLISHER
Jerry Wooldridge jerry@totallicensing.com
EDITORIAL DIRECTOR
Rebecca Ash Ffrench becky@totallicensing.com
OFFICE MANAGER
Helen Bowerman helen@totallicensing.com
EAST ASIA AGENT
Roger Berman, ZenWorks rmb@zenworks.jp
With thanks to all those who have contributed to this issue.
HEAD OFFICE
Total Licensing Ltd
4 Wadhurst Business Park Faircrouch Lane, Wadhurst, East Sussex, TN5 6PT, UK Tel: +44 (0) 1892 782220 www.totallicensing.com
Welcome to the Winter 2025 issue ofTotal Brand Licensing!
Even though it is nearly February, I wish all of our readers a very Happy New Year! The year has certainly been a busy one already.
As we step into 2025, the brand licensing landscape continues to evolve at an unprecedented pace, shaped by technology, shifting consumer behaviour, and a growing emphasis on sustainability. At Total Brand Licensing, we’ve witnessed firsthand the transformative forces redefining how brands connect with audiences across industries.
The Digital-First Era
The digital revolution is no longer just a trend; it is the foundation of today’s licensing strategies. From NFTs to metaverse integrations, brands are leveraging digital innovations to create immersive consumer experiences. In 2024 alone, global spending on digital licensing grew by 15%, with virtual goods, gaming collaborations, and AR activations leading the charge. Looking ahead, successful licensors will need to prioritize agility, keeping pace with evolving technologies to stay relevant.
Sustainability in Licensing
Consumers—especially younger generations—are demanding more accountability from the brands they support. This year, eco-conscious licensing agreements are set to become a benchmark for success. From apparel to toys, licensees are seeking partnerships with brands that prioritize sustainability, whether through the use of recycled materials, carbon-neutral manufacturing processes, or meaningful social impact initiatives.
The Power of Nostalgia
Amid all the innovation, nostalgia remains a powerful driver in licensing. Familiar IPs from the 80s, 90s, and early 2000s are making a comeback, offering multi-generational appeal and fostering emotional connections. The challenge for licensors is to modernize these beloved properties while staying true to their heritage, ensuring they resonate with both older fans and new audiences.
Regional Spotlights
Geographical markets are evolving in unique ways, and brands must adapt their licensing strategies accordingly. For instance, China continues to dominate as a key growth market, fuelled by a robust e-commerce infrastructure and a burgeoning middle class. Meanwhile, regions like the Nordics and Latin America are emerging as hotspots for niche licensing opportunities, driven by a strong local culture and rising consumer spending.
What’s Next?
Looking ahead, collaboration will be the cornerstone of successful licensing ventures. Cross-industry partnerships—such as those between fashion brands and tech companies or heritage IPs and food and beverage brands—will drive innovation and expand market reach.
At Total Brand Licensing, our mission is to keep our readers at the forefront of these trends. Whether through in-depth analysis, exclusive interviews, or live coverage from trade shows, we’re committed to being your trusted resource in the licensing world.
As the industry embraces change, here’s to a year of innovation and growth in brand licensing.
Becky Ash Ffrench Editorial Director
Meiklejohn
Graphics Licensing:
Inspiring Creativity for 35 Years
Founded in 1990, Meiklejohn Graphics Licensing (MGL) has been a driving force in the world of art licensing for over three decades. Renowned for their exceptional professionalism and distinctive imagery, they collaborate with companies across the globe, supplying artwork for greeting cards, calendars, stationery, puzzles, apparel, home décor, bedding, and gifts. Their extensive portfolio features over 35,000 images from more than 70 contemporary artists and photographers, offering everything from stunning wildlife and floral designs to captivating fantasy, landscapes, and fashion.
They also pride themselves on providing branded children’s and teen character design properties, delivering unique and cost-effective alternatives to traditional entertainment brands.
At MGL, they are more than just a licensing company—they’re your creative partner. Their approach is rooted in representing artistic talent with commercial appeal while staying attuned to emerging trends and client needs. They are active participants in major industry trade shows and continuously seek fresh, exciting talent to add to their roster.
Exciting New Additions for 2025
Looking ahead to 2025, they’re thrilled to announce several exciting new artists and collections joining their lineup. Leading the charge is Tony Lopes, a world-renowned humor and comic artist who will bring his unique wit to MGL’s already vibrant humor collection, alongside established names like NAF and Off the Bone.
They are also excited to introduce Shottsy, whose endearing and quirky dragons, along with a range of whimsical artwork, are sure to captivate audiences.
Along with Shottsy, they’re welcoming new voices such as Clarissa Cassidy, Charlotte King, Jessica White, Art by Rita, and Thea Leaney, each offering fresh perspectives and captivating designs.
And that’s not all! Aimee Stewart and Valentina Harper, two of MGL’s fan-favorite artists, will be unveiling new collections that are set to delight and inspire.
Creative Solutions Tailored to
At MGL, they pride themselves on their flexibility and responsiveness. They don’t just provide images—they offer tailored creative solutions to meet your brand’s unique vision. Whether you’re looking for custom artwork for t-shirts, fabrics, home décor, or other products, MGL deliver high-quality designs that reflect your style and message.
If you’re looking to adapt existing imagery from MGL’s extensive archive, the team will work closely with you to ensure the final result aligns perfectly with your product requirements, offering fast and creative solutions that will make your brand shine. With a legacy built on creativity and a passion for visual storytelling, MGL is your trusted partner in bringing vibrant, personality-driven artwork to the marketplace. Let us infuse your brand with fresh energy and bold design.
Get in Touch
For more information or to explore MGL’s collections, reach out to info@mglart.com or visit mglart.com. The team looks forward to collaborating with you!
The V&A is renowned for its extensive collections and influence on the world of design. The museum’s award-winning brand licensing programme highlights its commitment to inspire design and innovation. It offers an almost infinite source of design inspiration for a multitude of product categories from home interiors, apparel and accessories to luxury jewellery, gifting, stationery and crafting.
2025 brings exciting new opportunities for licensees as V&A East Storehouse will open in the summer. The new site will offer visitors
Inspiring design and innovation through the power of creativity
unprecedented access to the behind-the-scenes world of its busy working stores. Additionally, V&A East Museum is scheduled to open in spring 2026 - V&A East Museum celebrates making and creativity’s power to bring change. Created with young people and rooted in east London’s heritage, V&A East Museum explores what’s shaping our world with the voices that lead contemporary culture. These new cultural destinations will allow the V&A to broaden and diversify its audiences. In turn, this will provide new opportunities for licensees to respond through alternative asset selec-
tion and product styling.
2024 was a strong year of growth for the licensing programme with the home interiors category providing notable successes. Sofas & Stuff launched their third fabric range with the V&A -Threads of India, followed by their fourth range, Threads of India Opulent Velvets at the international interior design event, Decorex at London’s Olympia.
Both collections draw inspiration from the museum’s illustrious archive of South Asian
objects, celebrating India’s timeless textiles and global influence - elevating luxury living spaces with a touch of history. The ranges highlight the enduring allure of India’s artistic legacy, and Sofas & Stuff’s dedication to infusing the timeless elegance of the past into contemporary homes.
Agnella by Brintons, specialists in crafting premium wool rugs, added new designs to their collection Design Discoveries. Building upon the resounding success of their initial launch in 2023, the new 15-piece range remains a testament to their commitment to celebrating design, craftsmanship and manufacturing excellence.
Inspiration is taken from an eclectic array of artefacts within the V&A collection, from the detailed botanical wonders of William Kilburn’s paintings, to the opulent appeal of Victorian paisley. Each rug in the collection captures a moment in time, blending historical inspiration with contemporary craftsmanship, ultimately providing an opportunity for Agnella by Brintons’ clients to add a piece of authentic storytelling.
The museum’s stunning collaboration with 1838 Wallcoverings continues in 2025 with the launch of Decorative Papers III. Presenting a joyful and captivating collection of wallpaper designs featuring intricate patterns dating as far back as the 1700s. Inspired by rich, decorative carpets, silk, cotton and chintz fabrics, hand painted original wallpapers from China and a silk kimono made in Japan. Each of the original references have been carefully and sympathetically adapted by 1838 Wallcoverings to create new wallpaper designs in enduring contemporary colourways, which are relevant for the interiors of today.
As the V&A’s licensing programme continues to grow, several new licensees launched their inaugural product ranges in 2024. Meller Designs collaborated with lifestyle brand Oliver Bonas to launch a 10-piece V&A jewellery collection inspired by Anna Maria Garthwaite’s silk designs.
1838 Wallcoverings, V&A Decorative Papers III collection, Moor Park, Prussian Blue Wall Mural
The range masterfully translates the richness of Garthwaite’s work into a collection that effortlessly complements contemporary fashion. The versatility of Garthwaite’s remarkable designs allows for a harmonious fusion of the past and present, combining her creations with a captivating story and ensuring that they remain relevant and adored for many years to come.
Ohh Deer recently launched a range to engage broader audiences with the V&A. Co-ordinating patterns and details from archive assets have been styled, injected with fresh colours and surface treatments, to give them vibrancy and appeal.
The initial range of cards, stationery and gift bags has four different themes (Scalloped, Neon Floral, Cottagecore and Geometric) and includes the use of neon inks, on-trend compositions and special finishes. Further lines will be added to the range in summer 2025.
The V&A’s mission is to champion design and creativity in all its forms, advance cultural knowledge, and inspire makers, creators and innovators everywhere.
Through its continued work with licensees around the world, the V&A continues to inspire the next generation and spark everyone’s imagination.
V&A Decorative Papers III launch on 1838 Wallcoverings stand
BEANSTALK PARTNERS WITH FEED
In a purposeful start to the new year, leading global brand extension licensing agency Beanstalk has announced that it will represent FEED, an impact-driven lifestyle brand dedicated to ending childhood hunger, as its exclusive licensing agency for the U.S. and Canada. Beanstalk will extend the brand into new categories including food and beverage, kitchen and housewares, and bags and accessories, as well as pursue partnerships with leading retailers.
Created in 2007 by Lauren Bush Lauren, FEED was founded on the belief that food is a universal human right. FEED is dedicated to doing business differently – everything they make and how they operate aims to end childhood hunger and improve our world. The brand has garnered a cult following through its stylish utilitarian tote bags, with each purchase made providing school meals to children. Through FEED, over 126 million school meals have been donated to children around the globe and in the U.S. to date. School meals
are critical in the fight against hunger — by nourishing kids so they can have a fair chance at an education, FEED can help reduce generational poverty. Additionally, as a Certified B Corporation, FEED considers environmental
impact in everything it does. FEED products feature timeless designs sustainably constructed with organic, natural and recycled materials.
“I am very excited to engage with Beanstalk to source and secure strong partnerships for FEED going forward. The team is best in class at what they do,” said Lauren Bush Lauren, Founder and CEO of FEED. “Expanding FEED’s product offerings will support and grow our mission to help feed children in need around the globe as well as here in the U.S.”
“We are thrilled to welcome FEED to Beanstalk,” said Allison Ames, President and CEO of Beanstalk.
“We truly believe in what the brand stands for. Lauren and her team have made a true impact in the world helping to end hunger. We are going to continue her mission by further expanding FEED into other areas that will offer consumers new ways to support the cause, while increasing awareness of the fight to end childhood hunger.”
Pokémon’s Pursues Brand Collaborations and FMCG Partnerships
Global phenomenon Pokémon has long been one of the world’s leading entertainment properties. But it is so much more too. Its motivational messages of the power of friendship, the importance of working hard and never giving up blended with adventure, exploration and fun also positively shape and inspire the lifestyles of its many fans.
Pokémon’s key pillars of video games, mobile apps, the Pokémon Trading Card Game (TCG), animation and movies continue to thrive thanks to its creativity and innovation – qualities which, alongside its colourful, instantly recognisable characters, are hugely attractive to like-minded brands, inspiring a host of unique collaborations from fashion and FMCG to collectibles and cultural events.
Recent highlights include Pokémon x Eastpak, just launched worldwide (across Europe, Middle East, Africa and Asia). Eastpak’s iconic silhouettes serve as the perfect canvas for the Pokémon world, featuring three different prints representing Grass, Fire, and Water-type Pokémon, and three styles of iconic yellow Pikachu.
In December, leading French men’s outfitters celio brought Pokémon TCG to a fashion range for the first time outside Asia. The collection – including t-shirts, sweats, accessories, and a blanket representing a Pokémon TCG XXL card – was launched with the Pokémon TCG Energy Challenge, online and in-store events in which participants took part in missions to earn points and win prizes. In addi-
tion, PokéStops appeared on celio stores in Pokémon GO.
Following the remarkable success of last year’s AW23 partnership between Clarks and Pokémon, which achieved a 90% sell-out rate within just a month, the brands returned to the Kanto region in December with an evolved new collection of the cult silhouettes.
The collection showcased Venusaur, Charizard, Blastoise, and the Legendary Pokémon Mewtwo, with each shoe combining Clarks’ heritage of quality with design elements that honour the spirit of Pokémon.
Also in the UK, London fashion lifestyle brand Skinnydip produced a new Summer collection
of apparel pieces, tech accessories and phone cases, featuring the original 151 Pokémon across Apple and Android devices. This collection was supported with a store takeover in Camden as well as a launch event and is also available on the pokemoncenter.com store.
Moving to FMCG, Pokémon’s highly successful partnership with Danone continues, with an ongoing promotion running from 2023 until early 2025 in 25 countries across Europe
featuring iconic Pokémon illustrations on Actimel kids’ yoghurt drinks.
In Italy, Pokemon partnered Levissima water to release a new promotion featuring 18 different characters on-pack. The partnership was celebrated during the Levissima Family Run, the marathon of 3km dedicated to primary and secondary school student and their families. In 2024 Pokemon secured the renewal with Ferrero Group and the brand Estathe (ice-tea drinks); and San Carlo the leading brand for chips in Italy.
their new collaboration that included a stamp featuring Pikachu and a series of limited edition folders the products are available online and in 12.000 post offices across Italy.
In Spain, Pokemon celebrated the success of the previous collaborations, launching two new promotions with the brands Phoskitos and TostarRica which included TV Ads and social media campaigns.
For littlest fans and parents, monpoké, curated Pokémon baby and toddler offerings previously exclusive to Asia, recently launched worldwide. French luxury childrenswear label Bonpoint launched a ready-to-wear collection for newborns, babies and children, alongside a nurturing skincare line.
Iconic German skincare brand Bübchen has produced a new range of child care sets. The 2-in-1 shower gel and shampoo feature legendary Pokémon on pack with more products launching in 2025.
In France, La Poste featured the iconic Pikachu on its stamps, plus a special booklet in the shape of a Poké Ball.
Dolly Noire launched its third 3rd collaboration with Pokémon in February 2024 dedicated to the second generation of characters. The collection included the Hoodies, t-shirts, swimwear, accessories.
Additionally, during the Lucca Comics 2024 event, Poste Italiane and Pokémon presented
Pokémon is set to be in even greater demand with 2025 shaping up to be another fabulous year packed with more new releases, collaborations, and events for fans everywhere. The excitement is set to continue with the 30th anniversary in 2026.
Yellow House Art Licensing
Explain how they continue to offer fresh, original Art for Brands
“Yellow House Art Licensing is off to a flying start in 2025! As the demand for authentic, original artwork continues to grow, we’re more excited than ever to help businesses bring fresh, captivating designs to their products.
We work with a truly unique group of artists—painters, illustrators, children’s book artists, crafters, and entrepreneurs—who aren’t just focused on licensing but also run successful independent businesses. The art we license is often pulled from the artists’ personal collections, giving it a fresh quality that you won’t always find in commercially produced work. It’s this blend of originality and authenticity that makes our agency the perfect partner for brands looking to offer
something distinctive to their customers. For instance our artist Spencer Wilson whose interest in cycling and keeping fit results in strong graphic designs that are popular for
cards, stationery, gift books and wall art. And Janine Partington, an enamel artist selling her work to galleries. She has had strong success in licensing her designs for cards and stationery and is currently published by Eco-Friendly Card Co. Newly released designs below. Valerie Greeley is a well established artist with a long career in art licensing. She has developed a talent for painting in miniature and is now a member of the Royal Miniature Society. The work is utterly charming as is her stylish patten work that would make some very classy gift wrap.
We work in a wide variety of industries, from home décor and apparel to publishing and packaging. Consumers are seeking authentic, personal art that connects with
them. Whether it’s a whimsical illustration, a stunning watercolour painting, or a modern craft design, today’s consumers are looking for art that is personal, on trend and original. You won’t find any AI generated work on our books! Because much of the art we represent was created independently, it feels fresh, original, and deeply connected to the artist’s own experience, making it ideal for brands looking to stand out in a crowded market. We’re excited about opportunities on the horizon. Here’s a preview of what’s coming next:
• We are pleased to welcome Natalie Smillie, Aleksandra Szmidt and Richard Johnson. All of these artists are busy illustrators working mainly in publishing but their work has huge potential for the art licensing business as well and we are looking forward to working with them to create strong licensing portfolios.
• Sarah Campbell is a respected artist and textile designer with many years experience. She and her sister Susan Collier painted hundreds of designs for Liberty in the 1960’s and 70’s. The William Morris Gallery has just announced their October 2025 exhibition “ Women in Print: 150 Years of Liberty Textile Designs” to mark the 150th anniversary of this iconic department store and it is expected that their work will be included.
• Mary Stubberfield is perhaps our most regularly licensed artist. Her work is popular across many product areas - bags, cards, puzzles, cross stitch and mobile phones. Her cheerful, accessible paintings feature idyllic summer days, sports and leisure activities, but her favourite subject is cats! With so much work from Mary available we have created a new gallery format for her on the Yellow House website making it that much easier to browse the different designs.
• Paul Thurlby has long been a favourite with Yellow House clients with his bold, graphic, colourful work featuring on products as diverse as puzzles, book covers, tins, ceramics
and packaging. A new license showing his work on a prestigious range of Italian wine is about to be launched - we can’t wait for the samples!
Our website is designed to make it easy to browse artwork by artist, art brand, or theme, so quickly the perfect match for products can
be found. We’re happy to compile a custom selection of artwork that fits a specific brief. Our artists are eager to bring their personal, original work to new and exciting product categories, and we’re ready to help create standout collections that will resonate with customers.
Visit us at www.yellowhouseartlicensing.com to explore the collection.”
IMG TO LICENSE THE JACKIE ROBINSON ESTATE
The Jackie Robinson Estate has appointed IMG as its exclusive global licensing agency to expand the legacy and impact of the baseball and cultural legend. The new partnership will employ strategic licensing and brand collaborations to develop diverse products and experiences, and enhance Jackie’s digital and media presence to connect with audiences worldwide.
This multi-year agreement follows the Dodgers’ triumphant World Series run, adding another significant chapter to the enduring legacy of the team, as well as its most iconic player, Jackie Robinson. The new deal builds on IMG’s successful partnership with the Jackie Robinson Foundation (JRF) since 2020, ad-
vancing JRF’s mission to close the opportunity gap for minority students in higher education through licensing and cause marketing.
IMG and the Jackie Robinson Estate will work closely to offer fans new ways to honor and celebrate Jackie’s lasting impact through a wide range of product offerings including jerseys, sneaker collaborations, apparel and headwear capsules, collectibles, video games, and more. IMG will also develop institutional marketing campaigns to celebrate Jackie’s values and pioneering spirit, while commemorating significant milestones in Jackie’s life and career. This will include activations surrounding ‘Jackie Robinson Day’ on April 15 – an annual celebration of the day he broke the col-
FOREVER
First teased on social media in August on the day of the Oasis reunion announcement, the Represent x Oasis Live Forever collaboration was made available for purchase in December, as announced by Represent and Oasis’ global licensing agency, Global Merchandising Services.
To celebrate 30 years of Definitely Maybe, the Represent x Oasis collab pays homage to one of the album’s biggest tracks, Live Forever, with a 10-piece capsule. The collection features Represent’s signature Owners Club artwork merged with the Oasis logo, as well as ‘Definitely Maybe’ pieces featuring iconic photography of Liam and Noel Gallagher,
shot by Kevin Cummins in the ‘90s. The collaboration also sees the brand tap into homeware, with co-branded mugs, ashtrays and rugs available to purchase.
“For us, this collection has been years in the making, it’s been our ultimate collaboration. Since the inception of Represent, the band has been a point of massive inspiration; the parallel of also being two brothers from Manchester felt close to home. This collection was an opportunity for us to highlight an iconic time in Oasis’ career and marry that up with something that is iconic to us; Owners Club” said Michael Heaton, Creative Director and Founder of Represent.
or barrier in Major League Baseball as its first Black player. The partnership will also elevate Jackie’s digital and media footprint through engaging content, publishing opportunities, interactive experiences, and media collaborations that showcase his impact on baseball and civil rights.
“We are thrilled to expand our relationship with IMG to honor Jackie’s legacy in new, innovative ways,” said David Robinson, Jackie and Rachel Robinson’s son. “As we celebrate the Dodgers’ recent victory, it’s a fitting moment to reflect on Jackie’s profound impact— he truly changed the face and spirit of sports and championed equality throughout American society with relentless courage. Through this partnership, we’re excited to bring his story to life, honoring his legacy with engaging activations that highlight his role as a trailblazer and advocate for social justice.”
Brett Weiss, Vice President, Licensing and Business Development at IMG, added, “Partnering with the Jackie Robinson Estate is a true honor. Jackie’s legacy extends far beyond baseball, leaving an indelible mark on American sports and culture. We are committed to preserving and promoting his remarkable story through creative and impactful licensing initiatives and partnerships. We look forward to leveraging our experience with JRF, along with our sports expertise and global network, to give fans around the world new ways to experience Jackie’s magic.”
“We are thrilled to partner with Represent on the launch of this new collection that pays tribute to one of Britain’s most iconic bands of all time. This is only the start of many strategic partnerships we have planned to celebrate the band over the next year.” added Jens Drinkwater, Head of Licensing, Global Merchandising Services.
REPRESENT X OASIS LIVE
ABG PARTNERS WITH SPORTS CASUALS FOR REEBOK
Authentic Brands Group recently announced a partnership with Sports Casuals International (SCI), a global sports apparel design and manufacturing company, to expand Reebok’s footprint in the golf category. Through the partnership, SCI will design, manufacture and distribute Reebok-branded adult performance golf apparel for men and women. This partnership aligns with Reebok’s focus on sport and builds on the brand’s recent signing of professional golf star Bryson DeChambeau and his team, LIV Golf’s Crushers GC.
With SCI as Reebok’s apparel partner, the brand welcomes a head-to-toe offering, with Reebok Design Group (RDG), the brand’s global hub for design, development and innovation, handling the creation and distribution of golf footwear.
“Reebok’s re-entry into performance golf is a significant milestone in the brand’s evolution,” said Steve Robaire, Executive Vice President of Reebok at Authentic. “By combining SCI’s unmatched expertise in design and manufacturing with Reebok’s brand DNA, we’re delivering a fresh, disruptive approach to golf performance. This new offering meets the modern golfer’s needs and redefines what they can expect from the game, solidifying Reebok’s position as a leader in the performance golf market.”
Adding to this, Todd Krinsky, Reebok CEO, shared, “Golf is undergoing a cultural transformation and Reebok is uniquely positioned to shake up the sport with products that bring performance, style and accessibility to a broader audience. This launch reflects our commitment to diversifying our sport portfolio and serving athletes in new, exciting ways.”
The new product assortment reflects SCI’s fabric-first approach, combining performance-driven technologies with key design elements to enhance on-course functionality. Blending comfort, versatility and a fresh, modern aesthetic, this collection delivers apparel that performs on the course and transitions seamlessly to off-course wear.
“We are thrilled to partner with an iconic global brand like Reebok as they enter the sport of golf. This partnership combines Reebok’s powerful legacy with SCI’s 30+ years of expertise in apparel commercialization, a perfect fit. We’re immensely proud of the product range we’ve developed together and look forward to seeing it shine both on and off the course,” said Trenton Pfau, Chief Executive Officer at SCI. The product assortment will be available through various retail channels, including department stores, specialty retailers and online platforms.
EMOJI AND THE CHANGHUA MOONLIGHT LANTERN FESTIVAL
From December 28th, 2024, to March 2nd, 2025 emoji® – The Iconic Brand, and Medialink Group, LightUp is inviting visitors to discover a dazzling display of emoji® brand lanterns in Changhua, Taiwan.
This year’s Changhua Moonlight Lantern Festival is bringing a fresh twist to the celebrations by incorporating the globally recognized emoji® brand into the lantern experience. Set against the stunning backdrop of the Changhua Bagua Mountain Giant Buddha Scenic Area, the event will feature vibrant lanterns decorated with beloved emoji® brand characters, alongside a spectacular light display that will fill the park with a joyful, festive atmosphere.
From twinkling lights to playful emoji® brand installations, visitors will be immersed in a cheerful environment that marks the perfect way to ring in the Lunar New Year. Special events will be held throughout the festival, including “Fun Winter Break” for children on January 25th, the “Lantern Festival Celebration” on February 8th, and “Valentine’s Day Activities” on February 14th. On these special dates, limited-edition emoji® brand lanterns will be distributed, giving guests a chance to take home a piece of the magic.
“We’re thrilled to collaborate with LightUp and Medialink to bring the iconic emoji® brand magic to the heart of this treasured cultural event. This partnership beautifully merges the timeless tradition of lantern festivals with modern creativity, offering a truly unforgettable celebration,” said Marco Hüsges CEO and founder of the emoji company GmbH.
NYETIMBER AND THE ROYAL THAMES YACHT CLUB
Nyetimber, the leading English sparkling wine producer recently announced its exclusive sparkling wine partnership with the Royal Thames Yacht Club. Coinciding with the Royal Thames Yacht Club’s 250th anniversary, Nyetimber will be the Official Celebration Partner for all 250th Anniversary events, including the Anniversary Regatta in Cowes, the Pageant along the Thames, and the Anniversary Ball in Battersea Park. The partnership between Nyetimber and the Royal Thames Yacht Club was brokered by
Reg&Partners. Nyetimber and the Royal Thames Yacht Club are two pioneering British icons that both pursue excellence and value the art of celebration. While Nyetimber paved the way for luxury English sparkling wine production – having been the first producer to grow the famous grape varieties Chardonnay, Pinot Noir, and Pinot Meunier in England exclusively for producing sparkling wines – the Royal Thames Yacht Club is the oldest continuously operating yacht club in the world and has been leading the way in British racing since 1775. Nyetimber constantly strives to produce outstanding wines, while the Royal Thames Yacht Club ensures excellence across every touchpoint – from the clubhouse, to its memberships and calendar of events. 2025 will see the two come together to toast to the dedication, achievements and history of the Royal Thames Yacht Club. This will culminate at the 250th Anniversary Regatta which has been over three years in the making; the
JUSTICE PARTNERS AND BAZOOKA
Justice, the leading fashion and lifestyle brand for tween girls, have announced their new partnership with Ring Pop® and Bazooka® bubble gum. This collaboration combines Justice’s trend-setting style and the nostalgic sweetness of these candies – into an exclusive fashion collection consisting of sportwear, swim, and accessories. Justice and Ring Pop and Bazooka were brought together by Bazooka Companies Licensing Agency, Lisa Marks Associates (LMA).
Launched just after the holiday season, this limited-edition line captures the joy and playfulness that Justice is known for, through bright colors, sequins, and the iconic look of Ring Pop and Bazooka. Available exclusively at Walmart stores nationwide and online at Walmart.com, the collection includes some of Justice’s fan favorites, like stationery sets, hair clips, graphic tees, cargo pants, and pajamas in spring colors. Brand fans can pick up sequined Bazooka-shaped bags, Ring Pop studded hoodies, fuzzy bucket hats, and jewel-toned pajama sets: perfect for birthday gifts, spring outings, field trips, and everyday adventures.
“At Justice, we’re all about empowering girls through fashion and fun, and our newest collaboration with Ring Pop and Bazooka captures that spirit perfectly,” said Elizabeth McCusker, VP of Marketing. “This collection is vibrant, playful, and full of surprises—just like our amazing customers. Collaborations like this are the highlight of what we do, allowing us to deliver fresh, exciting products that resonate with our audience. Seeing how thrilled our customers get each season when we launch a new collaboration is truly the most rewarding part of the job.”
The love for Ring Pop and Bazooka spans across generations, mak-
same amount of time that Nyetimber’s Classic Cuvee Multi-Vintage ages in the cellar. Eric Heerema, Nyetimber’s Owner and CEO says, ‘We are honoured to be the exclusive sparkling wine partner for the 250th Anniversary celebrations of the Royal Thames Yacht Club. Nyetimber is a sparkling wine for all occasions – from everyday moments of celebration, right up to momentous events. This partnership offers many opportunities for us to toast to the outstanding achievements of the Royal Thames Yacht Club and its dedication to high calibre racing.’
Vanessa Clifford, Royal Thames Yacht Club CEO adds, ‘Our 250th Anniversary will see us reflect on the incredible heritage of the club, as well as looking ahead to what the next 250 years could bring. As a brand that values the art of celebration, Nyetimber is the perfect sparkling wine partner for this historic occasion, sharing our pioneering spirit and commitment to excellence.’
ing this collaboration a perfect connection point for tweens and their guardians alike. In line with Justice’s mission to make fashion a safe and exploratory experience for tweens everywhere, the new collaboration helps them confidently explore their personal style with pieces that are age-appropriate, accessible, and easy to mix-and-match.
“The new Bazooka and Ring Pop apparel collection at Walmart isn’t just about clothing-it embodies a cool newstalgia, blending today’s trends with a timeless playfulness that connects generations,” says Becky Silberfarb, VP of Marketing at Bazooka Companies LLC. “With designs inspired by the classic charm of Bazooka and the bold, vibrant aesthetic of Ring Pop, this collection offers tweens a stylish and fun way to express their sweet side.”
CURATING CAMBRIDGE TO LICENSE SEARLE’S CATS
Curating Cambridge’s rights management division has been appointed by The Ronald Searle Cultural Estate to represent Searle’s Cats; a collection of over 50 original feline illustrations by the internationally renowned British artist, Ronald Searle (1920-2011).
ArtPress Publishing is the first partner to join the licensing programme and launched their range of greetings cards and notecard wallets at Top Drawer.
The range features a curated selection of Searle’s fiendishly funny, sometimes poignant, satirical cat drawings to suit many an occasion, as well as dedicated Christmas products. Searle’s black ink characters and accentuating use of colour works brilliantly across the range and will certainly standout when merchandised in store.
Recognised as one of the greatest satirical graphic artists of the 20th century, Searle’s passion for drawing was encouraged and cultivated in his native Cambridge. His fascination with cats emerged in the 1960s; the drawings showcasing an unparalleled ability
to capture human emotions and idiosyncrasies through the feline form. “Searle’s Cats” was first published in 1967, its popularity leading to subsequent reprints and publications, including “Ronald Searle’s Big Fat Cat Book” in 1982. Searle’s cats also gained international recognition, gracing the covers of prestigious magazines such as The New Yorker, Life, and TV Guide. Searle’s unique style and satirical approach influenced a generation of cartoonists and animators worldwide, including The Simpsons’ Matt Groening, and Disney’s 101 Dalmatians. His influence extended beyond cartooning, impacting the development of satirical and political cartoons in the United Kingdom and inspiring artists like Quentin Blake, Gerald Scarfe and Ralph Steadman. Hannah Aspey, Head of Licensing at Curating Cambridge commented: “ArtPress has developed an exceptional greetings range and we look forward to sharing its success with existing and new partners across multiple categories to build a strong, evergreen licensing programme.”
MFA AND UNIQLO LAUNCH NEW COLLECTION
The Museum of Fine Arts, Boston (MFA), and global apparel retailer UNIQLO have announced a new collection of UT Graphic Tees inspired by ukiyo-e prints from the Museum’s renowned holdings of Japanese art.
Drawing on the success of several earlier collaborations, the latest collection comprises six new T-shirts that offer a contemporary take on iconic artworks that include Katsushika Hokusai’s Under the Great Wave off Kanagawa (also known as The Great Wave). The T-shirts are available online, in UNIQLO stores, and at the MFA Shop.
Linzi Russell-Watson, Director of ArtPress commented, ”It has been an utter privilege to work alongside Curating Cambridge, to launch a fabulous Collection of illustrations by Ronald Searle, featuring some of the most expressive cats you will ever see. From what might be the original Grumpy Cat, to a Balding cat in an unsuitable wig …they are the real cats’ whiskers!”
The MFA’s collection of more than 50,000 ukiyo-e woodblock prints is among the largest and finest in the world. Ukiyo-e, which translates to “pictures of the floating world,” was a genre of paintings and prints popular in the 19th century.
Ukiyo-e prints were mass-produced commercial products; the artist was only responsible for drawing the design.
Wooden blocks—one for each color, in the case of color prints—were carved by professional block cutters, and prints were made from the blocks by professional printers.
Members of the public were enthralled by the colorful and highly detailed works, and successful designs sold thousands of impressions.
“The intersection of art and fashion continues to fuel the powerful collaboration between the MFA and UNIQLO. The Museum’s collection of renowned Japanese ukiyo-e prints provides endless inspiration for UT Graphic Tees, which enable us to share this timeless art form with people all over the world,” said Debra LaKind, Senior Director, Intellectual Property and Business Development at the MFA.
“This new UT collection continues UNIQLO’s proud partnership with the MFA, paying homage to our Japanese heritage and sharing the Museum’s world-renowned collection of Japanese art,” said Jean Shein, UNIQLO Global Director of Sustainability. “UNIQLO is committed to making art accessible for all, and we’re thrilled to bring these incredible artworks to life on T-shirts through this meaningful collaboration.”
AIRASIA PARTNER WITH AMERICAN TOURISTER
Abc, (AirAsia brand co.) specialising in the strategic development, management, licensing, and merchandising of the AirAsia brand along with a portfolio of associated brands and intellectual properties under Capital A, has partnered with American Tourister, a leading global luggage and lifestyle brand, to unveil the The Funseekers Collection, featuring the AirAsia brand. Bringing together two iconic brands synonymous with travel and adventure, The Funseekers Collection blends style, durability, and playful design, embodying the shared vision of both brands to elevate every journey.
With vibrant and functional gear, travellers can confidently embark on their adventures, expressing their personality while exploring the world in style.
Capital A CEO Tony Fernandes said, “I’m incredibly proud to see the launch of AirAsia’s first-ever licensing deal — a brand that has been built over the past 23 years to stand for value, accessibility, and inclusivity, and is deeply loved by millions of travellers. This partnership with American Tourister marks a significant step in unlocking new growth opportunities beyond aviation, while demonstrating the power of strategic brand collaborations in expanding our reach and building brand loyalty.
At its core, Abc is about monetising the strength of a brand we’ve spent decades building. This collaboration exemplifies how strategic licensing can bring the AirAsia spirit to life in new ways, keeping us connected to people wherever their journeys take them.”
“The Funseekers Collection is a perfect extension of our brand’s philosophy in creating meaningful connections for travellers - combining practicality with a style that resonates with the free-spirited and the adventurous. Partnering with American Tourister, we’re excited to take part in every traveller’s journey with a collection that not only inspires exploration but also makes travel more accessible, reflecting the heart of what AirAsia represents - connecting people, discovering places, and igniting passion in every journey,” said Rudy Khaw, CEO of Abc.
“Since its establishment in January 2023, Abc. has been dedicated to enhancing the reach and impact of the AirAsia brand worldwide. The company is actively pursuing opportunities in the travel and lifestyle related sectors, leveraging the strength of the AirAsia brand to amplify exposure, reach wider audiences, and add significant value to partners through licensing deals. In addition to building the renowned AirAsia brand, Abc. is also developing an extension through its character intellectual property (IP), AirAsia Buds, with exciting plans to open up more licensing opportunities for interested partners in lifestyle, entertainment content, experiences, and merchandise,” he added.
REEBOK AND PAUL SMITH
ABG has unveiled the Reebok x Paul Smith Club C 85 Vintage sneaker, a collaboration with the legendary designer Paul Smith. The capsule is comprised of three iterations of the brand’s iconic Club C 85 fused with Smith’s mastery of color—from an off-white design to two colorblock blends incorporating green and navy, with linear bursts of warm hues.
STRIKER TO BRING BACK DOMO TO NORTH AMERICA
Striker brings Domo back to North America Striker Entertainment, the LA-based agency has signed a deal with NHK Enterprises to create a relaunch for Domo, the popular Japanese brand. Domo will relaunch into the American market.
Created by animator Tsuneo Gōda initially intended to serve as an official mascot for Japanese public broadcaster NHK, Domo starred in a series of stop-motion shorts that aired on
NHK back in 1998. He became popular internationally, as a result of a consumer products programme from Big Tent Entertainment. Products included a plush line, a manga series in English and more. The brand starred in content posted by fans on social platforms before he starred in a series of animated shorts in the US, as well as a 26 x two-minute series called Domo TV.
Striker is said to be working on a licensing program that will include toys, apparel, collectibles and digital products. The agency is also looking to actively connect the brand with today’s younger consumers by building up its social media presence.
“Domo proved itself to be a very successful character driven consumer products brand in the early 2000s,” said Russell Binder, CEO of Striker. “Whereas the character remains the same, the way consumers engage with and share content has dramatically shifted. Striker is looking forward to marrying the nostalgia factor with meme culture and bringing this special character back to existing fans, and introducing him to a new generation.”
LIMITED EDITION APPAREL LINE INSPIRED
BY SLEEP TOKEN
Global Merchandising Services, the global licensing agent for Sleep Token, and Spencer’s have announced an exclusive collaboration for the release of limited-edition merchandise inspired by Sleep Token’s “Teeth of God” 2024 Tour.
Beginning January, fans of the enigmatic collective have had the opportunity to purchase exclusive apparel available only at select Spencer’s locations.
Sleep Token, a genre-defying musical collective, has captivated audiences worldwide with their hauntingly atmospheric sound and enigmatic presence.
Fronted by the mysterious Vessel, the band blends elements of alternative, metal, and ambient music to create an immersive auditory experience. Known for their ritualistic live performances and deeply emotional themes of love, loss, and devotion, Sleep Token has developed a devoted fanbase and a reputation for pushing the boundaries of modern music. Their conceptual artistry and anonymity add an air of mystique, making them one of the most intriguing acts in contemporary music.
The exclusive collection includes six apparel items featuring designs that capture the haunting aesthetic and thematic essence of Sleep Token’s music and performances. Items from the collection include Premium Hoodies, featuring bold graphics inspired by the “Teeth of God” Tour imagery, along with four tour t-shirts and one long sleeve option with unique artwork paying homage to the band’s distinctive style. For more details, visit Spencer’s website
“For those who missed the Ritual, we’re proud to partner for this rare opportunity to grab a piece of Teeth of God history,” said Nikki Balles, Senior Director of Public Relations for Spencer’s. “As the leading retailer for all things rock and roll, Spencer’s has been on the scene for over 75 years selling everything a fan needs including tees, hoodies, body jewelry, accessories, and more so that anyone can express their individuality with authenticity. And with Sleep Token’s new album on the horizon, it’s the perfect way to gear up for what’s next.”
Adam Sokoloff, VP of Retail, North America for Global Merchandising added: “This exclusive drop at Spencer’s marks a milestone in bringing Sleep Token’s immersive world to fans in a new and accessible way. Supplies are limited, and fans are encouraged to act quickly to secure these one-of-a-kind items.”
LIDL ACQUIRE PLANTBASED TRADEMARK
The Vegetarian Society has announced that Lidl has become the first major retailer to use the Plant-Based Trademark on its Vemondo Plant! range, which includes plant-based ingredients, vegetable-based options, and ready meals.
The Plant-Based Trademark, offered by the Vegetarian Society, is designed to be the gold standard of plant-based accreditation and goes beyond the proposed ISO definition, in turn offering manufacturers and customers the labelling and product checking assurances they are looking for.
Products using the Plant-Based Trademark must have no animal ingredients, whilst also having a key plant-based characteristic. The Plant-Based Trademark has been developed with consultancy after a review of case law and the industry in general.
Vanessa Brown, Head of Trademarks, the Vegetarian Society said: “It’s fabulous to have Lidl on board with its fantastic Vemondo Plant! range now being certified to use the Plant-Based Trademark. Customers are looking for reassurance from an easy-to-read label and will be able to see the Plant-Based Trademark on products in Lidl stores soon.
“Developments in the marketplace see customers looking for different terminology. ‘Plant-Based’ is a term which resonates with them and manufacturers too. The Vegetarian Society offers third-party checking, registration and trademark services for products which meet the plant-based criteria and companies who would like to use plant-based terminology, to give customers the confidence to make informed purchases.”
NEW LINE OF JUICES FROM ODWALLA®
Odwalla , the beverage brand founded by jazz musicians in 1980, is set to make waves in 2025 with the launch of an exciting and fresh new line of juices and smoothies. This relaunch is made possible through the collaboration of Full Sail IP Partners and Grupo Jumex, who are working together to bring this iconic brand back to shelves across the United States.
Grupo Jumex, a family-owned leader in the beverage industry, will build upon Odwalla’s heritage by delivering an elevated beverage experience for health-conscious consumers.
“We are thrilled to bring Odwalla back to shelves,” said Alan Kravetz, CEO of Full Sail IP Partners. “Odwalla’s return to market is a perfect example of our mission to help brands reach their full potential. Odwalla is a brand that has always stood for quality, innovation, and health, and we’re proud to play a central role in its next chapter.”
The new Odwalla line will include three signature smoothies: Mango, Strawberry-Banana, and Berries. Additionally, it will feature three 100% juice options: an energizing blend of Orange, Guava, and Ginger; an innovative Green Juice made with pineapple, apple, and nopal (tender cactus); and a not-from-concentrate Orange Juice with unparalleled quality and taste. These products will be available in multiple packaging formats, including 13.9 fluid-ounce glass bottles and 16 and 32.4 fluid-ounce Tetra Prisma® cartons, offering consumers convenience and versatility.
Since its founding, Odwalla has been a trailblazer in the health and wellness beverage industry. This new line of beverages continues the brand›s legacy, guided by a philosophy that prioritizes quality and freshness. The smoothies and juices are bottled using the highest quality standards to preserve their nutrient integrity and vibrant flavor.
Staying true to Odwalla’s values, Grupo Jumex has crafted this new beverage portfolio with a focus on simplicity and transparency. The latest offerings contain only a handful of wholesome ingredients, using real fruit juices and natural ingredients. Free from added sugar and high-fructose corn syrup, Odwalla delivers convenient, natural, and refreshing flavors that health-conscious consumers can enjoy in every sip.
“Odwalla®’s introduction of this new line of juices and smoothies reflects our shared values,” said Salvi Folch, CEO of Grupo Jumex. “We’re passionate about creating beverages that people trust and enjoy. Odwalla® embodies the quality and commitment to healthy living that we have delivered for over 60 years.»
The partnership between Grupo Jumex and Full Sail IP was brokered by LMCA, a global leader in brand extension licensing, ensuring a seamless collaboration between the two organizations.
MR ZIP IS BACK!
The United States Postal Service and Moonbug Entertainment, with the support of IPG Mediabrands’ Traverse32, recently announced “Mail with Mr. ZIP” — an original animated series for preschoolers based on the USPS character Mr. ZIP.
Premiering on YouTube in February, Mail with Mr. ZIP will follow Mr. ZIP and a new group of USPS pals as they embark on two-minute adventures each week throughout the year.
Originally created in the 1960s by the U.S. Post Office Department, a precursor to USPS, Mr. ZIP encouraged the public to use the ZIP Code, then-new number system for U.S. Mail. Reliable, efficient and community-oriented, Mr. ZIP quickly became synonymous with USPS and grew into a recognizable pop culture figure with regular television and comic book appearances of his own.
Mr. ZIP’s new companions consist of B. Franklin, the inventive and wise USPS eagle, and Farley, the thoughtful, and always ready USPS collection box. Throughout the series, the pals will embark on a range of exciting adventures designed to entertain and create teachable moments for young viewers about the importance of mail connecting our communities, as well as acting with kindness and demonstrating good citizenship.
USPS Licensing is entering the entertainment space through this new show by connecting the brand with younger audiences. This new collaboration builds on the Postal Service’s recent successes in licensing the character for a line of interactive children’s books and plush toys.
“Mail with Mr. ZIP” will make its world series premiere in February 2025 and will feature 48 weekly episodes during the show’s first season. Moonbug, the global entertainment company behind blockbuster kids’ brands such as “Cocomelon” and “Blippi,” wrote and animated the series while building the vibrant world of Mr. ZIP and his friends. The company will also compose 24 original songs for “Mail with Mr. ZIP” so preschoolers can join in on the fun and sing along. Each new episode will debut on Mr. ZIP’s dedicated YouTube page and then will remain continuously available to stream on demand.
HYATT HOTELS AND MASTERCHEF JUNIOR
Hyatt Hotels Corporation and Endemol Shine North America, producers of hit culinary competition series MasterChef Junior on FOX recently announced a first-of-its-kind collaboration introducing dynamic culinary programming inspired by the series at participating family-friendly Dreams Resorts & Spas, part of Hyatt’s Inclusive Collection. Together, the brands will introduce families to a new level of adventure, offering interactive gastronomic experiences that make the all-inclusive experience even more delicious, sparking creativity and exploration for younger guests.
Younger guests enrolled in the Dreams Explorer’s Club will be put to the test with show-themed activities, including Mystery Box Challenges where they will compete against their peers using a box filled with secret ingredients to create a themed dish within a limited time. The challenges are meant to encourage experimentation, potentially inspiring a future generation of chefs in the hospitality space.
From MasterChef Junior appearances to exclusive pool parties and captivating evening entertainment, guests will embark on a culinary journey filled with surprise and delight. These activities immerse travelers in the gastronomic experiences they crave, all part of the all-inclusive experience.
Designed by MasterChef Junior Season 9 Winner Bryson McGlynn and Season 8 semifinalist Ivy Childs, the for-kids-by-kids menu introduces younger guests to new foods and flavor profiles and is intended to inspire children to step outside their comfort zone while enabling parents to implement a new variety of foods into daily life, returning home with more than just cherished memories.
“Hyatt continues to lead the all-inclusive category by delivering meaningful experiences for guests of all ages,” said Ana Tomicevic, Vice President, Global Brands, Inclusive Collection, Hyatt. “The introduction of MasterChef Junior programming at participating Dreams Resorts & Spas branded properties underscores our dedication to crafting unforgettable memories for guests and World of Hyatt members. With travelers seeking experiential travel with a compelling food and beverage focus, this collaboration meets guests where they are while making a lasting impact on the next generation of foodies.”
STEVE MCQUEEN LE MANS
Poetic Brands has announced that it has received a license to design, manufacture and distribute adults’ and children’s apparel for the UK market celebrating the coming together of 24h Le Mans, one of the world’s most prestigious races, and Steve McQueen, who starred in the cult-classic film about the 24-hour race. The collaboration was brokered by Le Mans’ licensing agency, IMG, in partnership with Renaissance Licensing, representative for the estate of Steve McQueen.
Poetic is now planning a wide range of adults and kidswear, along with nightwear, socks and headwear, for this exciting collaboration. The range will be available at multiple retailers across the UK from autumn/winter 2025. Poetic will now bring its strong reputation for high-quality, popular and ethically sourced lifestyle collections together with two motor racing names that enjoy very high levels of awareness.
The collection will use imagery from the set of the film, and logos created by the Automobile Club de l’Ouest (ACO), owners of the race, Le Mans.
The 1971 film was a passion project for Steve McQueen and a classic of the genre, still cited more than 50 years after its release as one of the best motor racing films ever.
A globally recognized brand with an unmatched following, MasterChef Junior’s influence extends worldwide, making the franchise a perfect collaborator for Dreams Resorts & Spas, the growing family-friendly resort brand. Select properties will offer the brand’s signature Unlimited-Luxury® inclusions, including gourmet a la carte dining and unlimited topshelf spirits, dedicated programs for kids at the Explorer’s Club and Core Zone Teens Club, and luxurious accommodations in picturesque destinations.
“MasterChef Junior has always been about inspiring young chefs to explore the kitchen with creativity and confidence,” says Christopher Lucero, Executive Director, Licensing, Endemol Shine North America. “Working with Dreams Resorts & Spas allows us to bring this same spirit of discovery and fun to families on vacation, where kids can learn hands-on skills, try exciting flavors, and make memories in unforgettable locations. We’re thrilled to expand our mission of culinary empowerment in a setting that’s all about relaxation, adventure and family bonding.”
Key Fashion Trends
Preppy Sports, Hyper Feminine Nostalgia and
CAA Brand Management reports on key fashion trends including Preppy Sports, Hyper Feminine Nostalgia, and Fantasy Fashion.
Preppy Sports: Fashion and sports collaborations continue to thrive, but there’s a growing interest in storytelling centered on the sports themselves—whether it’s highlighting historical athletes, collegiate teams, or ties to subcultural movements. Aesthetically, the trend builds on last year’s quiet luxury movement, embracing preppy interpretations of sportswear and country club lifestyles. Think rugby shirts, tennis skirts, and cable knits. Meanwhile, fashion houses are drawing inspiration from off-duty athletes, showcasing slim, track-inspired silhouettes and double waistband trousers. Examples include Marley x Adidas, Playboy x Nude Project soccer jerseys, and Coca-Cola x OverThePitch. Originally designed for road running, the Adidas Originals SL 72 sneaker has seamlessly crossed into every facet of culture. From sports to music to fashion, this sleek silhouette has been embraced by trailblazing figures worldwide— none more iconic than Bob Marley. Honoring the legendary artist’s enduring legacy and authentic connection to the brand, Adidas Originals introduces the Bob Marley SL 72 sneaker this October.
This tribute to a bona fide icon features an
all-black nylon upper with suede and leather accents, set atop a vibrant yellow, green, and red midsole. Each pair is adorned with a signature Bob Marley tongue label, custom sock liners, and the artist’s signature in gold foil for a striking finish. The Adidas Originals Bob Marley SL 72 sneaker debuted on October 15, 2024. Playboy has once again teamed-up with Spanish fashion brand Nude Project for their second collaboration, introducing 30 new styles across apparel and accessories. Drawing inspiration from Playboy’s rich visual history and iconic aesthetic, the collection features fresh designs and silhouettes, including a football-inspired T-shirt—a nod to the Blokecore trend. OverThePitch, a South Korea-based lifestyle brand rooted in football culture, has partnered with Coca-Cola to celebrate the beverage giant’s storied heritage through the lens of football. The collection combines Coca-Cola’s iconic red-and-black color palette with traditional Korean patterns, offering a distinctive local appeal. The lineup features football jerseys, lightweight jumpers, T-shirts, sweatshirts, shorts, and a range of accessories. Launched in January 2024, the collection was available at OverThePitch’s flagship store in Suwon Starfield, Korea’s largest shopping mall.
A further trend that CAA Brand Management is noticing is Hyper Feminine Nostalgia. Hyper feminine aesthetics are on the rise, fueled by the resurgence of pop princesses, the ongoing popularity of K-pop, and nostalgia for the early internet era. This trend is defined by pastels, pink hues, frills, bows, pearls, stuffed animals, mini-skirts, keychain charms, puffball silhouettes, and whimsical trinkets. Inspired by 2000s online dress-up culture, it aligns seamlessly with the playful brand worlds of childhood character IPs, translating effortlessly into charming fashion and accessories.
A good example of this trend is the Netflix x Bridgerton collaboration. This collection draws inspiration from the vivid characters of the popular series, showcasing an array of unique floral prints that embody both delicacy
Fantasy Fashion
and strength. The bumblebees, the emblem of Bridgerton House, also adorn these pieces, adding to their splendor.
The growing popularity of Fantasy Fashion is propelling fantasy aesthetics from niche subcultures into the mainstream. This shift presents a unique opportunity for brands to embrace otherworldly fashion inspired by digital, gothic, and fantastical elements. Casual cosplay, co-created with fandoms, offers a way to integrate these imaginative worlds into everyday life, translating the escapist allure of fantasy into fashion that seamlessly blends reality and fiction. A good example is Arcane: League of Legends x IAB Studio. IAB Studio, celebrated for its bold designs and artistic flair, has collaborated with Arcane: League of Legends on a collection inspired by the show’s key themes, characters, and the contrasting regions of Piltover and Zaun. The collection highlights the dynamic tension between these two worlds: Piltover-inspired pieces feature a clean, cohesive color palette and refined aesthetic, while Zaun’s designs incorporate Jinx’s graffiti motifs and distressed details, reflecting the region’s rebellious, gritty vibe. The lineup includes hoodies, sweatshirts, T-shirts, track tops, and accessories like badges and keychains. Launched in November 2024, the collection is exclusively available through a raffle on the WORKSOUT platform.
Sustainable Collaboration in Food and Beverage
The sustainability issues food and beverage brands and manufacturers face are multifaceted and interconnected and span the entirety of global food supply chains, from the sourcing and origination of raw materials and packaging choices to downstream logistics and disposal.
Tackling these problems alone is unlikely to lead to significant headway. Rather, food and beverage brands should seek inspiration and innovation beyond their organisation. By collaborating with equipment suppliers, supply chain partners, retailers, and even competitor brands, companies can set common sustainability goals, pool resources, and make a far more significant impact than they could individually.
As Rachael Satchwell, Global Food Sector Manager, Domino Printing Sciences, highlights, a collaborative approach amplifies potential progress and inspires and motivates everyone involved to innovate for a better future.
Sustainable design
Working towards a circular economy is critical to global sustainability. This means
by Rachael Satchwell, Global Food Sector Manager, Domino Printing
embracing a food and beverage production and consumption model that aims to reduce waste while keeping resources in use. It entails ensuring that raw materials are sourced responsibly and choosing and designing product packaging that provides protection to prevent food waste while supporting brands, retailers and consumers in end-of-life recyclability.
As part of their efforts, manufacturers may consider incorporating environmentally-friendly, ethical, and alternative (e.g., plant-based) raw materials in product design and production. They may also look at improving a product’s energy efficiency to reduce cost and waste during production –and designing product packaging for reuse and recycling.
Deciding on a packaging material will involve a number of criteria, including ease of recyclability, reuse, or compostability; overall packaging weight; and energy and water use. For example, while a glass bottle may seem like the more ‘sustainable’ solution for beverages owing to the ease of recyclability, the overall increase in product weight compared
Sciences
to PET can easily lead to a spike in carbon emissions from transport downstream if logistics still rely on carbon-based energy. It is for precisely this complexity and interdependency that any changes to products need to be considered alongside the potential secondary effects they might have – to ensure that products can still be effectively managed on production lines, including product handling, packaging, or coding and marking, and that changes don’t have a negative impact on sustainability further downstream. While speaking to other businesses, and even competitor brands, about potential design and development opportunities might seem counterintuitive from a business perspective, by working together, brands can pool resources, apply influence up and down the supply chain, and ensure any new projects are complementary rather than detrimental in the wider marketplace.
Collaborating with production suppliers and other businesses from the wider supply chain is also essential. The challenge is far greater than one organisation alone can assume responsibility for. As such, it’s easy for indi-
vidual companies to propose changes, for example, to product packaging design, that may have unforeseen negative impacts if materials recycling facilities cannot adequately handle them. Collaborating with other trusted partners from within the broader supply chain can help to develop solutions that are truly sustainable while avoiding potential pitfalls. Mitigating production waste
The UK’s Waste and Resource Action Programme estimates that 16% of all food wasteoccurs during the manufacturing process – with human error and production line inefficiencies, including manual product changeovers, emerging as some of the major drivers behind these losses.
When human error causes issues during the production process, the best-case scenario is that products must be repackaged; the worst
case is that highly perishable items, such as dairy products, will be written off as food waste.
Food and beverage manufacturers should collaborate closely with their machinery suppliers to identify areas where waste could be mitigated and implement solutions to ensure that energy, time, and funds are spent creating the maximum possible number of high-quality, sellable products. After all, improved efficiency equals greater sustainability. Automation, machine integration, and vision-based quality control are key strategies for identifying and resolving issues linked to human error and manual processing and, by extension, reducing waste.
Finally, manufacturers can mitigate production waste by implementing real-time machine performance monitoring solutions.
Sensors and cloud-based solutions can be customised to detect drops in performance, sending alerts that facilitate swift intervention before a line stops or packaging degradation leads to products being unfit for distribution, sale, or consumer consumption.
Sustainability in supply chain chains
Environmentally responsible manufacturing doesn’t end with production. Supply chain optimisation is fundamental to sustainability in manufacturing. To promote this, brands should seek to collaborate with upstream and downstream supply chain partners and set up systems to increase transparency and share more data.During periods of high demand or when faced with stock shortages and delays, increased visibility can help manufacturers accurately forecast lead times, control stock requirements, and manage customer expectations.
Including variable product data, such as batch and product information, embedded within scannable 2D codes facilitates greater visibility within supply chains.
Greater visibility allows for more accurate stock control. It makes sources of errors or leakage easier to trace so brands can optimise their operations, improve resilience, and reduce the risk of food waste.
Data sharing will be critical for compliance with regulations like the Corporate Sustainability Reporting Directive (CSRD), requiring manufacturers to track and report their full carbon footprint, including Scope 3 carbon emissions, further highlighting the important role of collaboration in meeting industry standards and developing environmentally sustainable solutions.
Conclusion
The pathway to a more sustainable, environmentally responsible future for food and beverage production will require global commitment and cooperation.
For manufacturers, the ideal approach will involve collaboration with like-minded organisations and building partnerships with suppliers who can help implement sustainable practices at every stage of the production and supply chain process.
This holistic approach will not only benefit the environment but will also help brands to reduce costs, improve customer satisfaction, and enhance brand reputation.
SCIENCE MUSEUM GROWS STEM BADGE
The Science Museum Group is expanding the use of its STEM (Science, Technology, Engineering and Maths) badge across publishing and new interactive science products in 2025 following the launch of the badge in summer 2024. Drawing on the Group’s role as a STEM ambassador, the badge is used to showcase interactive products, toys or games which truly reflect scientific principles and encourage learning through play.
In a new publishing partnership with children’s books publisher, Farshore, the first Science Museum Annual will be published in August. Science content and learning opportunities will be woven throughout the space-themed Annual, which will feature puzzles, games and experiments as well as eye-catching layouts to capture reader’s imaginations.
The first interactive lighting product bearing the Group’s STEM badge is the 3” Mini Plasma Ball from new licensee partner Funtime Gifts, which was launched in October 2024. The full range of products will launch in early 2025 and include STEM badge packaging which highlights the scientific principles of each product. The range includes new materials, science toys, such as slime and putty, and eight new lighting products.
In 2024 the Science Museum Group launched its first ever licensed stage production, Science Museum: The Live Stage Show, with Mark Thompson Productions, which had a sold-out tour across the UK. The Science Museum has a long history of engaging children with science through play, from the first Children’s Gallery in 1931 to today’s popular and interactive Wonderlab galleries at the Science Museum in London, the National Science and Media Museum in Bradford and at the National Railway Museum in York. The live show brings fun, hands-on experiments and spectacular demonstrations from the museums to family audiences in theatres around the country. A second UK tour will take place from February to October 2025.
Amy Harbour, Head of Licensing and Commercial Partnerships at the Science Museum Group, said: “The Science Museum Group’s deep expertise in engagement with science through play inspired the creation of the STEM badge, providing families with a reassuring mark for toys and games that encourage children to learn about scientific principles while also having fun. We are delighted to be extending that scientific learning to even more products, working with our new licensee partners, Farshore and Funtime Gifts, to produce the first Science Museum Annual and launch a new range of products.”
BLACK + DECKER LAUNCH INTO TELEVISION SECTOR
Black + Decker, in a licensing partnership with Indkal Technologies, is stepping into the television sector with an aim to redefine the way we experience entertainment at home. With a 4-side frameless, cutting -edge smart functionality and a host of other intuitive features, the 4K TV promises to deliver an unparalleled viewing experience. Black + Decker introduces the A1 Series Google TV, revolutionizing home entertainment with its four-side frameless design and a sleek metal finish. The smart TV runs on Android 14, offering navigation through apps with Google Voice Assistant and AI Picture Optimisation. It includes cutting-edge connectivity options like Dual Band Wi-Fi, Bluetooth 5.2, and HDMI 2.1.
With its minimalist design and premium polycarbonate stand, the Black + Decker TV is a perfect fit for modern living rooms. It enhances the overall aesthetic of the space while providing cutting-edge technology. Additionally, the TV is backed by a 1-year warranty, underscoring Black + Decker’s commitment to quality and reliability.
“We are extremely excited to introduce Black + Decker first-ever television to the Indian market,” said Anand Dubey, CEO of Indkal Technologies. “This launch marks a significant milestone for us, as it brings a globally recognized brand known for its innovation into the highly competitive TV space. The combination of stunning 4K visuals, next-gen smart features powered by Android 14, and immersive Dolby Atmos sound makes this TV an ideal choice for home entertainment.”
“With over 100 years of innovation, Black + Decker continues to expand its portfolio to meet the needs of our evolving consumers,” said Amit Datta, Commercial Director Licensing, Stanley Black + Decker. “We are excited to lead the way by bringing the first NextGen Smart TV featuring Android 14 technology to India.”
The licensing partnership was coordinated by LicenseWorks on behalf of Stanley Black & Decker. Rishabh Singla, Managing Partner at LicenseWorks added, “We are proud to have facilitated this licensing partnership between Stanley Black & Decker and Indkal Technologies, marking a new milestone for Black + Decker in the Indian consumer electronics market. This launch demonstrates the potential of licensing partnerships to combine local expertise with global brand expertise and innovation”.
It’s Only Natural The RHS and family-led licensees
The Royal Horticultural Society (RHS) has a strong portfolio of family-led businesses among its licensing partners – more, perhaps, than many properties of similar size and scope. This is partly down to the strength of the RHS brand of course, but equally to the values shared by the RHS and many of its family-led licensees.
RHS support for small craft businesses, its promotion of British companies, and its emphasis on quality and sustainability are concepts that resonate with the many family businesses it has partnered for licensed products.
However, this doesn’t mean the products are similar – far from it. They vary from gardening gloves to fragrances, but all find something in the RHS brand that they can identify with. The appeal to Woodlodge, for example, of working with the RHS is that it is an authority in gardening – and the UK’s leading gardening charity. Woodlodge, in turn, strives to be the leader in garden pots. It has been in business since 1987, designing and manufacturing products from all over the world with a focus on quality, sustainability and style.
And it’s a true family business. Director Michael Wooldridge’s father Geoffrey started the business after a visit to his mother’s family, who came from a town that made terracotta flower pots. Michael took over 10 years ago. The reputation of the RHS is often cited by other family-run, gardening-focused RHS licensing partners. Jayco, which owns and created the Gold Leaf Gardening Gloves brand, was established in 1971 by Jim Cooney to
source and supply better quality leather welding and industrial gloves to the UK market. The launch of Gold Leaf Gardening Gloves – described as “a higher quality of gardening gloves never previously seen” – happened in 2004. The company has been run by Jim’s son Peter since 1997.
For Jayco, as for Woodlodge, the appeal of the relationship with the world’s foremost gardening institution is that it reinforces the strong reputation of the licensing partner and allows Jayco to reach a wider, and very committed, gardening audience.
The RHS in turn clearly believes that its supporters want the best for use in their own gardens combined with excellent customer service and reliability, all of which Jayco can offer.
But, while the associations of the RHS brand are an obvious attraction for family-run licensees supplying gardening-related products, these licensees certainly vary a greater deal. Willsow, for example, was the creator of the first-ever plantable children’s book, developed with special handmade paper, embedded with hundreds of real vegetable and herb seeds to allow children to plant the pages and grow. For the RHS, as Tom Willday, Willsow founder, explains, the company has taken this concept a stage further. “In partnership with the RHS we have moved onto more plant-
able products including plantable Christmas crackers and desk calendars.” In this case the products contain seeds of wildflowers and specially selected flower varieties. Willsow came to gardening in a roundabout way; its origins are in a fourth generation family printing business based in Leicester. However, its plantable products are enjoying success as fun gifts that innovate in the gardening and gift market. They also aim to inspire more people to get outside and see the benefits of ‘growing your own’ – a key RHS message that many of its licensees also espouse.
But RHS family-led licensing partners also have a presence in many non-gardening categories. Recent partner Gibsons Games,
Woodlodge
Willsow
for example, is a fourth-generation British family business founded in 1919. Its small team, based in Sutton, works hard to provide beautiful puzzles made in the UK and Europe using sustainable materials. The current Managing Director, Kate Gibson, is the great granddaughter of the founder.
Again, RHS reputation and values are a strong attraction. For Gibsons the RHS is the perfect fit, not least because Gibsons is a
British business with a strong heritage – and its puzzles have British themes (gardening is especially popular).
“The RHS shares these values, has an incredible collection of assets to work with [its vast RHS Lindley Collections library of botanical art is offered to all licensees] and is very open to creativity in order to create beautiful things,” says Kate Gibson.
Sustainability is also important for both the
RHS and its family-run licensees. For example, Gibsons’ RHS puzzles are manufactured in the UK, and the puzzle pieces packed in paper bags. “Partnering with a charity whose mission is to ensure the UK is a greener and more beautiful place is well aligned with our work to reduce our own impact on the planet,” Kate Gibson explains.
The mental health benefits of gardening are a strong part of the RHS message – and similar messaging is also reflected in the Gibsons Games approach. “Helping people improve their wellbeing is also really important to us. Jigsaw puzzles are a great way to relax and can be really therapeutic in much the same way as spending time in the great outdoors.”
Another recent addition to the RHS licensing programme is West Design Products, a long-established UK-based company that has been supplying high-quality art and craft materials for both professionals and hobbyists for nearly 30 years.
It started with Mike and Marion Bray opening an art and stationery shop in Kent, which within seven years had become seven shops. In 1997 they acquired West Design Products, one of their suppliers. Their twin children, Jo and Owen, both joined the business from very different careers almost twenty years ago. The Brays are keen gardeners who appreciate the work of the RHS and, like the RHS, support sustainability – in this case through renewable power sources and recycling. But here again, the charity’s reputation and values are also important.
Jo Bray, Managing Director, Sales and Marketing, explains: “We knew the importance of a reputable, recognisable nationwide brand that aligned with our values, our products and our consumer base. We have had great success expanding our craft offering and we see in the RHS a similar customer demographic and the opportunities this provides for our creative department. It felt like an obvious fit. Crafters like gardening and gardeners like crafting. And of course the RHS likes well-crafted, reliable and innovative products.”
Which brings us, believe it or not, to fragrances. Founded in 2017 and now a renowned name in home fragrances, Freckleface boasts five stores and a coffee shop, and
Willsow
Gibsons Games
supplies over 850 stockists across the UK, with plans for more stores in the pipeline for 2025.
Freckleface was founded by Tara Carlile-Swift and her son, Noah. Diagnosed with dyslexia and dyspraxia at the age of 11, Noah was bright but struggled with exams and with comprehension.
When Noah was 14, Tara suggested that they start a business to boost his confidence. Together they started Freckleface, a fragrance company selling wax melts — scented pieces of wax that release an aroma into the room when heated on top of a burner.
Having grown from a kitchen-table business selling wax melts at local fairs and fetes, Freckleface now has its own factory in rural
Lincolnshire. It specialises in handmade botanical fragrances, and the range includes wax melts, candles, fragrance oils, reed diffusers, luxurious bath bombs, giftsets and more.
As the business grew, Tara’s husband Simon joined the team along with their nephew and family friends who work in the workshop where everything is made by hand. Again the appeal of the RHS for Freckleface is both the power of the brand and its associations – as well as a family love of gardens. As Tara Carlile-Swift explains: “We draw most of the inspiration for our fragrances from art, the natural world and our garden, so having access to the RHS’s incredible library of assets was a dream come true!”
For the RHS of course, this focus on nature
makes it an appropriate partner, but there are also sustainability and craft elements. “We make everything by hand and are plastic free, vegan and ethical.”
Another RHS licensee, The Somerset Toiletry Company (TSTC), also gets a lot of its inspiration from nature. It was founded in 1999 by serial entrepreneur Roger Buoy and aromatherapy expert Sakina Buoy, who saw a market gap for affordable, luxury toiletries, first for other brands and then its own product line, expanding globally to the Queen’s Award-winning company it is today through trade fairs.
In 2021, it opened a soap factory in the heart of the Somerset countryside to reduce its carbon footprint and bring jobs to the local community. The emphasis is on high-quality
ingredients, using natural extracts where possible, cruelty-free testing, and new product output annually, based on customer feedback. TSTC’s sustainable efforts also extend to the packaging they use and the decision to remove plastic wherever possible. The design team crafts packaging that ranges from classic to contemporary, ensuring products stand out – both inside and out.
TSTC products are distributed in over 50 countries and can be found in select UK shops and online. The company has also collaborated with major retailers in the US and UK, developing private label brands.
Although Roger passed away in 2016, Roger and Sakina’s sons Zantore and Xavier are now
Gibsons Games
Freckleface
looking to grow the business in its next chapter, while still maintaining the core values and identity that harnessed its successes to this point.
As for the link with nature, Zantore Buoy says: “The Somerset Toiletry Company offices are located in the heart of the English countryside and the business has always celebrated the beauty of the great outdoors both in its product design and operations.”
Hence the appeal of the RHS – but the fact that the RHS has long championed individuality and collaboration in horticulture also very much embodies the ethos of The Somerset Toiletry Company, which has always been to create outstanding, original products in an open, family-like working environment. These are far from the only family-led partners the RHS can boast. Why is this? Cathy Snow, Licensing Manager, RHS suggests:
“The craft element is a strong factor, along with RHS support for small businesses, tradition and craft skills and promoting British companies. But more than that perhaps, it’s about identifying with certain values. Many of our family-led licensees are trying to make something that both stands out and also has a positive impact on the environment. Many are keen to promote ethics and sustainability. Many have a genuine passion for nature, gardens and gardening. The values that our family-led licensees espouse often match those of the RHS.”
Peter Cooney, Owner and Manager of Jayco says: “We share essential core values around quality, reliability, customer service and integ-
rity – often referred to by our own customers as a refreshingly old-fashioned approach in the modern era!”
Tara Carlile-Swift adds: “Freckleface was founded as a family company and plans to always be a family company. Community and inclusivity are important to the RHS, and these are values we also seek to embody here at Freckleface.”
But Michael Wooldridge of Woodlodge perhaps best sums up the relationship between the RHS and its family-led licensees. “In essence,” he explains, “working with the RHS is a natural fit for a family company that values tradition, sustainability, and the well-being of future generations.”
® The Royal Horticultural Society. Trademarks of The Royal Horticultural Society (Registered Charity No 222879/SC038262) used under licence from RHS Enterprises Limited.7
Jayco
Freckleface
Design Products
2025 marks the 100th anniversary of Charlie Chaplin’s The Gold Rush A Golden Celebration
2025 marks the centennial of Charlie Chaplin’s The Gold Rush, a landmark in cinematic history and a defining achievement of his artistry. The film’s world premiere on June 26, 1925, at Grauman’s Egyptian Theatre in Hollywood was a dazzling affair, featuring a live stage show with seals, artistic ice-skating performances, and dance numbers.
At its Berlin premiere, the screening was famously rolled back to allow audiences to enjoy the iconic “Dance of the Rolls” sequence a second time. Meanwhile, the London premiere made broadcasting history when the BBC conducted an experimental recording of the audience’s uproarious laughter—a testament to Chaplin’s unparalleled ability to keep viewers laughing nonstop for the space of five minutes.
As Chaplin fans get ready to celebrate the film’s centenary, the Chaplin rights holding companies, represented by the Chaplin Office in Paris, are busier than ever. To honor this milestone, a specially designed centennial logo will feature prominently across all 2025 products, promotional materials and events celebrating The Gold Rush. A unique version of the logo, crafted entirely from natural
materials such as onion seeds, strawflower, and poppy seeds, was beautifully unveiled on January 1st in Pasadena, California as part of the 2025 AIDS Healthcare Foundation Rose Parade float, Home Sweet Home. The float not only marked the film’s 100th anniversary but also promoted the Healthy Housing Foundation.
Global Celebrations
Centenary screenings of The Gold Rush accompanied by live symphony orchestras have been confirmed for several U.S. cities, including Tucson, Seattle, Santa Barbara, and Indianapolis, with more international dates to follow. Other Chaplin classics, such as The Great Dictator (1940), remain popular for live orchestral screenings. Notably, The Great Dictator premiered with its restored score in Rome’s historic Baths of Caracalla in 2023 and is set to screen at the Philharmonie de Paris in spring 2025. Chaplin-related stage shows are also thriving. A new biographical play, Chaplin, is touring Turkey, tracing his amazing rags
to riches life story from London street urchin to global superstar. After a pandemic-induced hiatus, Chaplin: The Musical by Chris Curtis will return in an open-air production at Switzerland’s Walensee-Bühne in June and July 2026. Meanwhile, stage remakes of Chaplin’s films, including Limelight, City Lights, and The Great Dictator, continue to find audiences worldwide, with adaptations in countries such as Japan, Hungary, Greece, and Sweden.
Chaplin’s Legacy Lives On
The Chaplin Office’s collaboration with licensee Chaplin’s World, the official Charlie
Chaplin museum in his former family home in Corsier-sur-Vevey, Switzerland, remains strong. The museum has welcomed over one million visitors since its opening in 2016 and consistently earns top ratings on platforms like TripAdvisor. A wide range of Chaplin merchandise of all kinds is sold in the on-site boutique and is regularly renewed. Visitors can also stay nearby at the licensed, Chaplin-themed Modern Times Hotel. In retail, merchandise continues to be developed to celebrate Chaplin. A fantastic new Funko Pop! Icon figurine is already very popular on social media.
Thés Christine Dattner, a French family-run
tea company, has created an exclusive gourmet tea blend and refillable tea tins inspired by Chaplin’s Modern Times.
Craft Hub have released fun and colorful wooden jigsaw puzzles, with each puzzle piece in Chaplin-themed shapes: silhouettes, hats, roller skates, circus tents and more!
Mechanical flipbook kits recreating the famous bread roll dance from The Gold Rush are available through Marvel & Rosen LLC. And everybody loves wind-up Chaplin toys by Spanish licensee Protocol SL.
French licensee Prime has renewed its longstanding license for Chaplin “fèves”, porcelain figurines to hide in epiphany cakes, with some of their most recent prototypes featured in the 2024 exhibition on Chaplin’s film The Kid at the prestigious Palais
des Festivals in Cannes.
Licensee It’s a Wonderful World Inc. regularly releases art prints and other items featuring creative new Chaplin-inspired artworks by the talented Mr. Brainwash.
Timeless Appeal
“Chaplin’s films contain incredibly recognizable human emotion alongside the comedy,” said Arnold Lozano, Chaplin business manager, in a recent interview with Deutsche Welle. “The best of his films simply have not aged.”
Over the years, the totemic Little Tramp figure has come to represent not only the ragged, mischievous, resilient character from the films, but also Chaplin’s own humanism, humor and modernism. As 2025 unfolds, the Chaplin Office is seeking licensees to create new products inspired by the universal values Chaplin championed and to honor the centenary of The Gold Rush—a masterpiece that continues to bring laughter and joy to audiences around the world.
With over 2 million followers on Facebook, 4.27 million subscribers on YouTube (with over 114 million views in 2024), and more than 188,000 followers on Instagram, and packed audiences at the film, theatre and concert events worldwide, Charlie Chaplin’s legacy is as vibrant as ever.
www.charliechaplin.com
Charlie Chaplin™ © Bubbles Incorporated SA 2025 - All Rights Reserved.
Howard Robinson An unconventional route to a successful brand
Howard Robinson has been licensing his images for 30+ years. Here, he talks about his sometimes unconventional route to success!
“In 2016 I created “Selfies” and the past nine years has been a blur with the meteoric rise in demand for new images and to create for so many new products. Selfies has taken me all around the world exhibiting at Licensing shows in New York, Vegas, Hong Kong, Shanghai, Tokyo and London, designed and built the award winning Selfies Beach Resort, created a championship winning Selfie basketball team, financed many students through college and fed 350 families through COVID, more recently sheltering 150 souls in our hotel from a super typhoon. Throughout all this it has been easy to forget that I have been licensing my art since 1998, from spending long days and nights with an airbrush in hand, being badly burned by an agent, although this turned out to be a blessing as it got me motivated to get out and market myself which was a huge step forward. Without any kind of experience or training I must have been somewhat unconventional, I probably still am, but I’m sure this also got me noticed. Year on year things greatly improved and I began travelling the world and exhibiting at Surtex and licensing shows. One thing I never did was to chase up contacts and clients I met at such shows, my colleagues could never understand why but for me I wanted to create rather than taking time chasing folk that were not fully behind what I was trying to achieve, I figured that if they needed chasing they must not be fully behind what I had to offer and so probably were not the companies I should be licensing with. I always had more work that I could handle and
simply endeavoured to create the best images possible for each particular product category so that basically the images sold themselves. I gradually partnered with some of the biggest players in their categories and still work with most of them to this day, becoming great friends. Gradually over the years just by doing my own thing I was able to build the Howard Robinson brand into one of the most licensed art brands worldwide. In 2013 I was suddenly faced with a huge demand for my images in lenticular 3D which posed a challenge in learning just how to make the artwork files but I enjoy a challenge and the investment in time to learn has paid off and even today this is still one of my biggest licensed categories with Prime 3D.
Over the past nine years of creating Softies it has just dawned on me that during all this time I have never once promoted the ‘Howard Robinson’ art brand, either in trade mag-
azines or at the many licensing shows and yet it has continued running in the background as if nothing had changed, new licenses being created and existing licenses renewed. It is only recently I have noticed quite a rise in the number of new license enquiries. There seems to be no pattern in either images requested or in product categories so it has sparked my interest to find out what is behind this quite marked upturn.
For so long my own brand has been simply living off its track record and the universal appeal of the images with subjects taken from wildlife and the wonders of nature which surrounds all of us.
The enduring bond between ourselves and the amazing creatures we share the planet with and of course our precious pets and dearest companions will always crate a desire for products that bring us familiar memories and comfort. Challenges in the market can always be dictated by world events such as pandemics, the economy and wars but the brands images of nature seem somewhat immune to the latest trends or being reliant on a blockbuster movie release or network series to make it relevant. A prime example is an image entitled Animal Magic which I first licensed as a puzzle in 1998 with Waddingtons and has for the last 27 years always been licensed as a puzzle, and many other things, somewhere in the world ever since. Only today I came across a painting by numbers kit licensed to Royal & Langnickel that is now in its 16th year.
Having such a brand which is forever in fashion and close our hearts has done wonders for both myself and for the licensees, it makes for a much lower risk factor, a much longer window of opportunity to exploit a worldwide market, and with a much lower investment required.”
Celebrities don’t die!
When Hollywood icon James Dean was killed at the age of 24 in an auto accident in California nearly 70 years ago, the world mourned the passing of a star that many believed would have reached iconic status, had he lived. Already the recipient of two Academy Award nominations, Dean was the epitome of a Hollywood rebel star. As Humphrey Bogart commented at the time, “Dean died at just the right time He left behind a legend. If he had lived, he’d never been able to live up to his publicity.”
Fast forward seventy years and James Dean will star in Back to Eden. Billed as Dean 2.0, the Dean is an AI clone based on a huge collection of his films, photographs and audio. Thanks to extraordinary technology, the clone will be able to interact with other actors as well as with audiences through virtual and augmented reality. The project has received the consent of the Dean famiy.
The plot of Back to Eden (which is currently in development with no official release date yet) is a science fiction movie and surrounds a writer who finds a newborn in his car in Cholame, California where Dean died in 1955. The baby grows up to look and act like James Dean. The ambitious project aimes
to resurrect the iconic actor using advanced AI and deepfake technology to recreate his image, voice and movements. A previous attempt to cast James Dean in a CGI movie was shelved in 2019.
Whilst the ‘resurrection’ of deceased celebrities is clearly at an infant stage, as this genre grows, so do the ethical concerns and considerations, not to mention the legal and artistic rights.
Of course, when james Dean passed, he could not have known where today’s technology would lead. At the time of Dean’s death, when a celebrity passed away, companies could use their name on just about anything – without any risk of legal comeback.
This largely changed following the death of Elvis Presley in 1977 which was followed by countless Elvis tribute restaurants and shows
and more. The Elvis estate sued and in 1984, the Tennessee legislature passed a posthumous ‘right of publicity’ law which required companies to seen an estate’s permission to use the celebrity’s name on a product. Countless other state have passed similar laws. Bringing the story up to date, a bill making its way through Congress, the No Fakes Act, will, if it gets through, enshrine a digital right of publicity in federal law.
Of course, celebrities resurrected to sell products is certainly nothing new, although today’s technology is taking this to extremes. Humphrey Bogart, who passed away in the 1950s has been seen on gin brands, fountain pens and even a Gucci sweatshirt. Marilyn Monroe has been used to sell numerous product lines. And in 2021, a hologram of Whitney Houston, who died nine years earlier, performed hits such as ‘I will always love you’ at a Las Vegas show. ABBA, whilst very much alive, are back to their 1970s personas through ABBA Voyage in London. James Dean, Judy Garland and Burt Reynolds are narrating books and articles on an A1 company’s app.
But away from the legalities, what are the primary issues of moving in this direction. Of course, a lack of personal consent is paramount. Whilst estates or heirs can approve or not, this doesn’t necessarily guarantee alignment with the celebrity’s personal wishes.
Misuse of their image, too, could tarnish the reputation of a celebrity, particularly if it’s used in ways that the individual might not have supported. Historical revisionism is also an issue. AI can recreate and distort how history remembers a figure. Imagine a reviled figure from history recreated as an idealised or fabricated version. If that’s all that the younger generation see, how twisted would that make history?
There’s also the issue of audience reactions. Fans and society in general may not be comfortable seeing a deceased individual brought back to life, so to speak.
Of course, current stars will probably cover
AI & Dead Celebrities
Jeff Anderson, Managing Director of Consor, was recently featured in an article in New Atlantic focused on unmasking the ever-evolving world of dead celebrity monetization via name, image, and likeness (NIL) licensing. Given the opportunities created by the widespread introduction of AI, NIL deals are proliferating. Specifically, the article focuses on changes in estate ownership and new monetization avenues, areas with which Consor and Mr. Anderson are intimately familiar. With AI-generation now affording deceased actors the ability to be “resurrected” in new projects – such as James Dean’s upcoming role in Back to Eden – there are new monetization paths that cannot be overlooked when calculating an estate’s value.
Furthermore, as emphasized by Mr. Anderson, estates can now license their celebrities’ NIL for new content, while maintaining the ability to “control how they act” on and off camera; another key value input which carries great weight in the valuation process. A deeper look into the valuation process can be found in a book co-authored by Mr. Anderson and published by the ABA entitled Right of Publicity: Analysis, Valuation, and the Law. Somewhat presciently, the authors stress that the ability to effectively manage “dead celebrities” is a great benefit—and with the addition of AI to the equation, these dead celebrities can now be brought back to life.
As seasoned valuation experts, Consor is acutely aware of the changing landscape of celebrity estates, and how new innovations affect estate values for the future. Consor offers a range of highly specialized services to help clients understand the value of their intellectual property portfolio and how that value is impacted as a result of market conditions and new innovations. They work closely with clients and the courts on time-sensitive projects to unlock the value contained within the intellectual property. Their work is done according to the strategy that best suits a client’s specific needs: whether that be licensing, partial sale, reorganization, merger, joint venture, or liquidation, simply let us know your needs. Email them at info@ consor.com or call at (858) 454-9091.
AI and digital usage In their wills. Robin Williams, for example, had the foresight to bar all commercial uses of his image or likeness for 25 years after his death – a fact that came to light in a 2015 court battle.
At the moment, how a deceased celebrity is treated when it comes to digital and AI is
very much down to the managers or owners of the estate. Ethical owners will, of course, work to retain the image of the dead celebrity. But, without doubt, there are those motivated by large amounts of money, that will use the opportunity to make the celebrity do or say anything.
And that’s when the problems start..
Very In Fashion...
FanGirl Fashionista Partners with NWSLPA for Licensed Sports Apparel for Women
FanGirl Fashionista, a leading woman-owned sports apparel brand, is thrilled to announce its groundbreaking partnership with the National Women’s Soccer League Players Association (NWSLPA). This collaboration introduces an exclusive collection of licensed merchandise tailored for female sports fans, blending original designs with current fashion trends to celebrate the growing prominence of women’s sports.
FanGirl Fashionista’s innovative approach aims to redefine traditional sports merchandise by offering chic, trend-forward apparel that resonates with the modern sports fan. The collection features versatile pieces, from elevated fan gear to stylish everyday wear, inspired by the personalities and stories of the NWSLPA athletes.
“We’re passionate about empowering female sports fans with apparel that makes them feel both fashionable and connected to their favorite athletes,” said LauraAnn Lamando, Founder of FanGirl Fashionista. “This part-
nership with the NWSLPA reflects our shared commitment to celebrating women in sports and advancing equality on and off the field.” A percentage of each sale will directly benefit the NWSLPA, furthering its mission to advocate for the rights and interests of its athletes. This collaboration underscores the importance of partnerships that uplift women
athletes and recognize their growing influence in sports culture.
“FanGirl Fashionista’s dedication to empowering female sports fans with fashion apparel that connects them to their favorite athletes, seamlessly aligns with our vision for a stronger future for women’s soccer,” said Executive Director Meghann Burke, of the NWSLPA. “Together, we are paving the way for players to be celebrated as athletes, icons, and role models.”
CAA Announces Netflix and Bridgerton Collection
This collection draws inspiration from the vivid characters of the popular series, showcasing an array of unique floral prints that embody both delicacy and strength. The bumblebees, the emblem of Bridgerton House, also adorn these pieces, adding to their splendor.
The growing popularity of “romantasy” is propelling fantasy aesthetics from niche subcultures into the mainstream. This shift presents a unique opportunity for brands to embrace otherworldly fashion inspired by digital, gothic, and fantastical elements. Casual cosplay, co-created with fandoms, offers a way to integrate these imaginative worlds into everyday life, translating the escapist allure of fantasy into fashion that seamlessly blends reality and fiction.
YouTube creators need to amplify their content with mainstream music.
Mark Cantwell, Director at Lickd | Marketing, Partnerships explains more...
“I estimate that over 10.8 Million pieces of content are uploaded to YouTube every day, (derived from Statista data) making today’s creator landscape the most competitive and cluttered it has ever been. Capturing the audience’s attention and loyalty is more challenging than ever.
Smart YouTube creators are optimising everything, thumbnails, titles, even the content ideas and scripts. So why not apply the same diligence to your music. Using one of the same 20,000 stock tracks that every other creator is using, just won’t cut it anymore.
You need to create an emotional connection to stand out and be remembered.
Demonetisation is no longer a big issue, so why are we all still stuck with just stock music?
Use recognisable music to stand out - the
science bit.
A study by Oakes (2007) catchily entitled “Music Familiarity: Effects on Brand Recall and Affective Responses in Advertising” (catchy huh) highlights how familiar music significantly impacts brand recall and favourability, giving creators and brands a compelling reason to invest in mainstream music licensing.
Oakes 2007 Study - TLDR
The whole study was a really interesting read and it is cited in hundreds of research papers on the subject but just in case you aren’t as geeky as me here are the main standouts.
1. Recognisable music can elevate brand recall by 23%
Content (in this case adverts) featuring familiar mainstream music achieved a 65% brand recall rate among participants, compared to only 42% for ads using unfamiliar stock music (that is a 23 percentage point increase). These stats show us that mainstream music acts as a cognitive cue, making your content and brand more memorable in a crowded market.
2. It can enhance emotional connection
Participants exposed to content with recognisable mainstream music reported more positive emotions, scoring an average of 6.2 out of 7 on affective response scales. In contrast, ads with stock music scored 4.8 out of 7. This 29% increase indicates that familiar music creates a deeper emotional connection with your audience.
3. The impact is real as it boosts purchase intention by 23%
The study also found that 58% of participants were likely to purchase a product after viewing content (ads) with mainstream music, compared to 35% for content (ads) with stock music—a 23% increase. This significant uplift demonstrates the direct impact that mainstream music can have on your sales and conversion rates.
So come on Levi’s start using the good stuff again..
Turns out that Levi’s had the right idea when they licensed all that awesome music to help them sell jeans. Levi’s took it one step further and even released their very own album!
Levis was how I discovered The Clash!!
So, now you know that mainstream recognisable music is great for your content and your brand. Why don’t you go out and look for the perfect song for your next YouTube video?
If you need some help then check out Lickd.co, who give YouTube creators affordable access to mainstream music.“
Mark Cantwell
The London Studio: A home for artists, a platform for licensing
The London Studio describes itself as an art licensing and design company, but that modest description doesn’t begin to do justice to an approach that combines support for independent artists and a thriving in-house offering within a business model that prizes creativity, wit and originality.
In recent years, the London Studio’s art licensing and design business has seen multiple in-house-developed brands already picked up for licensing, notably in stationery, cards, calendars, wall art and gift categories. Take Dreamadelic. This brand began as an interesting concept: what would a design look like that brought together the dreamlike imagery associated with the innovative and experimental music, culture and art of the 1960s and 1970s and the flair and wit of the 2020s?
It seemed like a unique approach and certainly one that looked promising, so the London Studio team developed it and then showed the result to retail and product partners. It struck a chord. To date, Dreamadelic has inspired a 2025 Oxfam calendar, 2026 calen-
dars from US-based Sellers Publishing, and, most impressively perhaps, a collaboration with Parisian fashion-house Olympia Le-Tan® for an exciting new range of high-end clutches and designer evening bags.
Sellars Publishing also bought into another, very different, art brand that clearly underlines the diversity of ideas the London Studio team can offer. Kitty Cocktails is an engaging and witty design concept that brings together cartoons of our feline friends at their coolest and most relaxed with some equally popular and very famous cocktails and some very sharp and very funny punning captions. But as well as developing new and different styles the London Studio is also excellent at putting its own very original stamp on trends that are catching the public imagination. Wellbeing and wellness for example, became popular in many markets during lockdown. But these themes haven’t gone away, and their continuing popularity is reflected in London Studio brands like The Happiness Club, a witty and uplifting series of designs that have enjoyed success on social stationery in high street and supermarket retail. The similarly upbeat messaging of Note to Self, meanwhile,
has come to calendars and giftware. These two brands, along with Dreamadelic and Kitty Cocktails. were developed inhouse. However, a third brand now attracting attention came to the London Studio via UK artist Stacey McNeill. Called Fox Under the Moon, and encouraging positivity and selflove through whimsical words and pictures, it has a strong following, but Stacey on her own did not have the staff or business background to bring this to a wider market, so the licensing skills of The London Studio have helped to her reach a larger audience. Which brings us to the ways in which the London Studio helps and supports promising artists it doesn’t directly employ. In this regard, one of its most important initiatives is the London Studio Artists Collective, a community that brings together, promotes and collaborates with some of the most exciting independent artists and their work, much
of which already adorns award-nominated greeting cards and is now making the jump to diaries, calendars and many other licensing categories.
The concept is simple. The London Studio Artists Collective helps independent artists with promising ideas to sell their designs on online platforms and to large retailers who might be reluctant to engage with solo artists or creators. They also become part of a community of artists that brings them advice and support. Creators are of all types and come from all places offering unique illustration, whacky humour, inventive photography and more. This support
is free; if an artist gets a licensing deal The London Studio takes a percentage. One obvious way to get the attention of the
market is through greeting cards – a very big market for The London Studio. Already six card publishers The London Studio Artists Collective works with have been shortlisted as finalists in ten categories at the Henries Awards, the ultimate UK accolades in greeting card publishing. There has also been success in the US equivalent, the Louies, with artists from The London Studio Artists Collective winning a number of categories at this prestigious US award this year. The total number of independent artists on the company’s books now exceeds 100 and recent licensing deals include 2025 diaries and calendars for Designs by Emmy Lupin and greeting card product for principal Woodmansterne retailers for Jesuso Ortiz. Indeed Running With Scissors founder Steven McFee has said: “The London Studio helped me take my business to the next level so I could
ART &
give up my 9-5!”
With a diverse range of talent all in one place retailers and buyers know where they can find just what they’re looking for when planning their next range or refreshing a collection. And this isn’t just a promising selling point.
“The London Studio helped me take my business to the next level so I could give up my 9-5!”
Along with a number of individual successes, the Artists Collective already has a great relationship with Ryman Design, the one-stop shop for stationery enthusiasts, artists and professionals looking for unique, high-quality products. In fact over 500 Artists Collective designs were stocked in the new Ryman Design Cheapside store in July this year, where greeting cards from the Artists Collective
featured prominently, alongside an extensive selection of design-led stationery.
The greeting card selection in the new Ryman Design store spans 16 bays, the front six of which were dedicated to The London Studio Artists’ Collective greeting cards. And Artists’ Collective members were, of course, there for the opening including Running With Scissors and Tikkled Pink.
The relationship with Ryman’s is a long-term one that has paid big dividends. London Studio founder Soula Zavacopoulos and her business were early winners of Ryman owner and former TV Dragon Theo Paphitis’s initiative #SmallBusinessSunday on X. Soula and Theo have maintained the relationship ever since.
Her company’s fast-growing portfolio of successful in-house brands and its help in building some of the hit brands of tomorrow for its growing network of talented and diverse artists have enjoyed quite a lot of success so far, but the benchmark for any future or ongoing property is surely Art of Drag, an in-house brand that reimagines and subverts famous artworks and genres by replacing models with beautylicious drag queens. It has done this so successfully that it has inspired not just cards and calendars but apparel, jigsaws, stationery, giftware and cosmetics in the UK and US – and is now a standalone company: Art of Drag Limited. Indeed Art Of Drag also features in the Rymans Design store on an exclusive range of specially-designed greeting cards, stationery and giftware. The success of this business model has undoubtedly expanded the workload of Soula Zavacopoulos, herself an award-winning designer. Top of the list among her plans for 2025 therefore is to boost the number of dedicated licensing professionals in the London Studio team. And of course to spot future opportunities.
As she puts it: “We already have great relationships with the hundred or more artists we employ or support and who come directly to us, but we also regularly spot and assess promising potential partnerships. And we also develop in-house ideas that reflect market trends – or could become trends in their own right. It’s a business model that is demanding in terms of time and effort but, when it clicks with retail and consumers, it’s also a very rewarding one.”
Brand Jam: TheObservatory
Brand Jam monitors the world of licensing collaborations and brand extension activities, analysing more than 300 innovative cases each quarter through its Collaborations Observatory. In this issue, we look at the status and trends of the three most typical types of collaboration.
Brand-to-brand collabs: less is more.
At the origin of the collaboration model, partnerships between two brands, such as Nike x Tiffany, have undoubtedly marked the path and grown over the years, absorbing around 30% of the collaboration market (according to our Collaboration Observatory), despite their inherent complexity. Not that all brand-tobrand collaborations are complex, especially when the objective is as simple as adopting or referencing the partner’s aesthetic, as in one of the most recent cases, Dolce & Gabbana x Stabilo.
Much more complicated is forcing two teams, one from a sneaker brand, the other from a tra-
Brand Jam’s founder, Paolo Lucci, observes the world of licensed collaborations and brand extensions
ditional jewellery institution, to work together on a joint project with different outputs within the same communication framework. Or finding touchpoints between an avant-garde American retailer and the “king” of fashion designer brands, as recently happened with Kith x Armani. In fact, fans and consumers seem to be suffering from a kind of “collaboration fatigue”, especially due to the excessive number of obvious partnerships or those lacking brand fit. Authenticity, solid narratives and brand fit are indeed what today’s more attentive and demanding consumers are looking for, and their engagement - the ultimate purpose of collaborations - depends heavily on how well they respect these values. We tested Dolce & Gabbana x Stabilo using Collaboration Monitor, a new survey developed by Brand Jam in partnership with BVA Doxa, which is able to track community engagement, sentiment and many other KPIs that can shape the outcome of any global collaboration. The results in this case were quite poor in terms of mentions, UCG and overall engage-
ment, although sentiment was positive overall, with only 5.6% of mentions being negative. It is safe to predict that the number of these types of activations will slow down, and that overall brand-to-brand collaborations will be developed more carefully, with an eye on execution and consistency.
Licensing collabs: pop culture references thrive.
If brand-to-brand partnerships are moving towards a “less is more” landscape, licensed collaborations are growing in number, reaching new categories, broadening the target audience (tribes?) and, ultimately, incorporating deeper narratives and more subtle creative output. Thanks to the depth of intellectual property available on the licensing market, especially in the entertainment scene, and the need for cultural references that can add that click to easily fascinate any type of consumer, licensed collaborations have now reached the same level of brand-to-brand number in our observation. Now accounting for a third
BRAND
of global cases and growing, licensed collaborations are penetrating new industries such as accessories, beauty, small technology, beverages, food, hospitality and tourism services. With sensations like Netflix Bridgerton, Squid Games or Stranger Things, or the more recent boom of Universal’s Wicked, licensed collaborations are also thriving because of their accessibility and the openness of IP owners to work with any type of brand that can enhance the IP’s stature. Most likely, licensed collaborations will overtake brand-to-brand collaborations in the coming seasons.
Retail collabs: the curation model.
Although they represent a smaller slice of the collaborative pie, retail collaborations are gaining momentum as they move closer to curated exhibitions. One of the brightest examples is Le Bon Marché in Paris, with its “Mise en Page” activation last spring, curated by Sarah Andelman - the well-known founder of Colette - who took the chic department store by storm with a massive round up of limited edition items across several categories, displayed among art installations, publishing delicacies and an interesting billboard of cultural events, all with the help of artist Jean Jullien. A few months ago, Bloomingdales’ echoed with “From Italy With Love”: thirty brands, over three hundred exclusive products from more than 150 prestigious Italian brands, available both in-store and online, accompanied by a special exhibition entitled “Italian Design: from Classic to Contemporary”, with a site-specific installation, in partnership with Salone del Mobile. Milano, inspired by Giorgio de Chirico’s metaphysical piazzas and featuring high-end design and furniture by Artemide, Flexform, Flou, Foscarini, Minotti, Molteni&C, Scavolini, Technogym. Creating celebrations of culture, design and style is the new retail mantra, not only in department stores but also among more democratic retailers such as Zara, H&M, Bershka, Celio.
You can read about the most interesting collaborations, merchandising, licensing and brand extension insights on BrandJam.it every week, and send any queries or comments to paolo.lucci@brandjam.it
25 for 25
Here are 25 brand-related facts to start 2025
1. Apple is the most valuable brand in the world as of 2025, with its value exceeding $3 trillion.
2. Coca-Cola’s red and white logo is recognized by 94% of the world’s population.
3. Nike’s iconic swoosh logo was created by a student named Carolyn Davidson in 1971 for just $35.
4. Google was originally called “Backrub” before being renamed in 1997.
5. The McDonald’s golden arches are said to be more recognizable globally than the Christian cross.
6. Amazon’s logo includes an arrow from A to Z, symbolizing that it sells everything from “A to Z.”
7. Tesla was not founded by Elon Musk; it was started by Martin Eberhard and Marc Tarpenning in 2003.
8. Guinness, the famous beer brand, has been brewing since 1759.
9. Harley-Davidson almost went bankrupt in the 1980s but rebounded thanks to a successful marketing strategy focusing on heritage.
10. Disney’s Mickey Mouse was originally named “Mortimer Mouse” before Walt Disney’s wife suggested Mickey.
11. Lego, the toy brand, means “play well” in Danish.
12. Coca-Cola invented the modern image of Santa Claus in its 1931 advertising campaign.
13. Red Bull spends more on marketing than it does on product manufacturing.
14. Pepsi was once called “Brad’s Drink” when it was invented in 1893.
15. Domino’s Pizza dropped “Pizza” from its name in 2012 to emphasize its wider menu options.
16. Sony’s first product was an electric rice cooker.
17. Rolex watches are handcrafted and take about a year to make.
18. Starbucks was (maybe) named after a character in Herman Melville’s novel Moby-Dick.
19. The IKEA catalog is one of the most widely distributed books in the world, surpassing even the Bible in print volume.
20. KFC’s secret blend of 11 herbs and spices is stored in a high-security vault in Louisville, Kentucky.
21. Facebook bought Instagram for $1 billion in 2012 when Instagram had only 13 employees.
22. Microsoft’s purchase of LinkedIn for $26.2 billion in 2016 is one of the largest tech acquisitions in history.
23. LVMH (Louis Vuitton Moët Hennessy) owns 75+ luxury brands, including Dior, Fendi, and Givenchy.
24. Adidas and Puma were founded by brothers Adolf and Rudolf Dassler, who had a falling out and started competing companies in the 1940s.
25. Chanel No. 5, the iconic perfume, was the first fragrance to feature synthetic aldehydes, revolutionizing the perfume industry when it launched in 1921.
Total Brand Licensing - the only publication dedicated to the world of brands in the licensing industry, read in over 111 countries. To find out how you can be involved in the next issue, visit www.totallicensing.com
