3 minute read
El Ocho signs new brands
El Ocho Licencias y Promociones leading the path for successful brands. Since 2003, when El Ocho was founded by Eva Rubira and Pilar FernándezVega, it has been one of the leading licensing agencies in Iberia. The secret behind its long-term success is the hard work and passion they put into every licensing program they create. El Ocho is a licensing agency based in Madrid with over 20 years of expertise. They have close relationships with the key partners in Spain and Portugal. They work with brand owners, manufacturers, TV broadcasters and retailers to ensure they are all aligned on a strategy that works best for everyone.
El Ocho has represented some of the best brands in the world and made them extremely successful in Iberia. They choose brands carefully and look for brands with potential: brands with positive values, inspirational and that add value to the consumers and to the market. Then they develop the potential by creating a long-term licensing strategy that works best for the target and look for the best partners in the territory. The key is to work on steady progress and not rush the products to the market, so the license does not burn out after a few years. They have managed to create brands that become classics and have great expertise transforming licenses into evergreen brands that are loved by all. Throughout the years El Ocho has been a partner to the following brands: Pokémon, Ninja Turtles, Pocoyo, Dragon Ball, Peppa Pig, PJ Masks, Simon, Bing, Mafalda, Molang, Asterix and many more. This year they will introduce more brands to their portfolio that are expected to be globally successful: Kid-eKats by APC Kids and CTC Network and CoComelon, Blippi and Morphle by Moonbug. El Ocho Licencias y Promociones has been named the Iberian agency for CoComelon, Blippi and Morphle by The Point.1888, Moonbug’s master agency. Moonbug is a global entertainment company that creates and distributes inspiring and engaging stories to expand kids’ worlds and minds. CoComelon is the #1 Youtube Kids channel in the world! It is an online phenomenon for kids between 1-4 years of age. The channel’s primary goal is to engage families with entertaining and educational content that makes universally relatable preschool moments fun. CoComelon, where kids can be happy and smart! Blippi is everybody’s best friend. There are so many exciting things to explore and learn. Blippi helps children‘s understanding of the world and encourages vocabulary development. Blippi loves visiting exciting places such as children’s museums and the zoo! He loves singing, dancing, playing, and exploring. His contagious curiosity engages young viewers in learning adventures that help them both grow and develop. Blippi is Curious, Educational, Relatable! Morphle is an energetic little red creature who can morph into anything: a sweet puppy, a giant truck, a cool dinosaur, or anything that Mila’s playful mind can imagine. Mila loves and takes care of Morphle. She shows him everything she knows about the world, and how to have fun. With Morphle’s morphing powers and Mila’s boundless imagination every day is the most exciting playdate. Step inside Mila’s Magic world Kids-e-cats Three cute kittens live in a small town. Cookie, Pudding, and Candy, like to play and investigate the world around them. Their inquisitive mind leads those three to new adventures every day. Together they learn to express their emotions, to help each other and find a way out from any situation, with the help of their imagination and parental advice.
El Ocho’s strengths include:
• They work closely with the retailers to deliver products that have demand.
• They pick the best licensees for each brand with the best products and distribution.
• They have a close relationship with TV broadcasters to ensure proper brand visibility.
• Unique licensing program and marketing plan for each brand.
Eva Rubira and Pilar Fernandez-Vega, founders of El Ocho Licencias y Promociones www.el-ocho.com
