Flowhaven

Can you give us some background to your business – when you began, what led you into this sector etc., as well as an idea of staff and offices that you have?

Flowhaven was founded in 2016 by Kalle Törmä, a former licensing operations specialist at Rovio (makers of Angry Birds) and a lifelong brand enthusiast. Recognizing the need for a modern solution to address brand licensing’s biggest challenges, Törmä set out to develop a platform uniquely suited for the industry. The Flowhaven story begins with Törma reconnecting with his former classmate, current Flowhaven COO Timo Olkkola, to build the business and traveling around the globe to understand the needs of the licensing community. At Rovio, Kalle was in charge of the continuous improvement of licensing operations, building the global licensing operations blueprint and administering licensing systems and tools. Through these experiences, the need for a one-stop-shop for everything that licensing teams (primarily executives) would need to be successful and execute effective strategies became clear. Flowhaven’s state of the art platform helps brand licensing professionals tailor their operations and analyze their data to optimize The Flowhaven founders

workflows and increase revenue. At the heart of Flowhaven’s solution is Salesforce, the world’s #1 customer relationship management solution, which uses cloud-based, intuitive technology to manage company relationships, streamline processes, and improve profitability. Flowhaven has built an impressive client roster which includes Crunchyroll, Bertelsman, Lisle Licensing, Rovio, Finlayson, Bonnier, Capezio, Timbuktu Labs, and others, and is steadily growing its team of employees. Flowhaven has offices in Los Angeles, London, and Helsinki with 30+ employees.

Can you give us some information about the services that you offer in terms of contract management, product approvals, contract approvals, and royalty reports?

- Commercial and sales agreement management - Agreement pipeline management - Risks assessment - Deal approval workflows between partners - Identifying market gaps - Alerts about key dates and figures - Account management - Partner scoring

- Automated tasks and followup triggers

- Account details and history log - Royalty report and forecast management and invoice requests - Design and Content approvals - Content distribution

What other services does your system offer eg audit tracking, data management, brand protection, etc.?

- Access to the Salesforce ecosystem and

Appexchange - Superior data analytics - Salesforce CRM platform capabilities - More than half of all businesses (54%) expected to improve their sales with CRM. - Safe storage - Activity Reports - Communication tracking - Save money - Cut down on admin tasks

Are there other areas that your system covers?

- API Data Analytics - The most advanced programmatic method to access report data - Allows for seamless integration with other products - Enterprise security controls - Reduce security vulnerabilities, including firewalls, email, and web services.

How do you deal with counterfeit in terms of security systems?

Flowhaven’s Design Approval and Content Management functionalities allow us to ensure that only specific clients see and download assets related to any brand. Furthermore, Flowhaven’s reporting enables us to see precisely who downloads content and when, so clients can track the distribution of all resources. The platform can also track the design/development of security hangtags that help distinguish authentic products from counterfeit goods. Because Flowhaven uses SalesForce, the security of this content is protected by Salesforce’s topnotch security protocols, which can

be heightened and modified in various ways. This customized, protected distribution of reference material and design assets ensures that no unauthorized user has access to content that may otherwise assist counterfeit operations in producing bootleg products.

What good, or bad, impact has of the coronavirus pandemic had on your business?

A global company, Flowhaven employees, are located around the world in cities including London, Los Angeles, and Helsinki, and are used to working remotely. The lockdown did not affect our operations. During the pandemic, Flowhaven held more internal social events online such as online lunches, Easter planting competitions, video game battles, and strategy meetings, etc. to enhance the Flowhaven spirit and provide customers the best-in-class tools and customer service, no matter where they were. We celebrate each and every team win, including major milestones, completed tasks, and the individuals who helped make it happen. Our leadership team stays tuned into the needs of staff and are working overtime to ensure that everyone has the resources and support they need to thrive. That can range from having their favorite desk decorations delivered to having department happy hours.

Technology changes continuously. How do your systems guarantee to keep up to date with the latest available technology?

Flowhaven is consistently utilizing new technologies and pioneering licensing relationship technology. The company also harnesses SalesForce’s continual release of new capabilities and functionalities. Note: Salesforce invests $2B a year to keep its technology up to date and security competitive. Flowhaven is the only licensing-focused software with the ability to leverage that. Flowhaven also listens to its customers (who we consider our partners) to determine the

best, simplest, and most effective methods of applying new technology to turbo-charge our customers’ businesses. In other words, the Flowhaven team steers the ship, but it’s our customers who help us navigate, as we continually assist them on their journey.

What are your system’s unique selling points that you believe make it stand out from others in the market?

1. Dedicated customer success team individually assigned to each client to ensure a smooth transition, adoption, and success with the Flowhaven product 2. Ability to service small to Fortune500 size customers, including licensors, agents, and licensees. Deep understanding of licensing business requirements to match each customer’s unique needs. 3. Powerful analytics, driven not only from numbers and actions but the synergy of ecosystem products that cover commercial, creative and financial needs 4. Ability to be a stand-alone solution or plugin to customers Salesforce environment

How do you see your system and business developing over the next few years?

Flowhaven looks to its customers and market insights to guide growth and stay innovative. As a result, the company has created an extensive developmental roadmap that includes plans to generate tools that make collaboration and connections more effective. We believe that you can not remove the human from the licensing equation, there for the key is to make information exchange instant. In addition, a licensing program can be very reactive, and we are changing it to a more proactive business by identifying opportunities and trends that our customers can make actions. We are on a path to become the most comprehensive licensing program with the mission of being the most user-friendly platform for any licensing program. On the business side, Flowhaven completed its series seed funding in 2020, which allowed the company to open offices in Los Angeles and London and add key staff in each of its offices, total +30 people. Next year, the company will work to secure additional resources to expand its global footprint and add personnel. It is all about empowering and enabling our customers and licensed brands.