FLOWHAVEN
Can you give us some background to your business – when you began, what led you into this sector etc., as well as an idea of staff and offices that you have? Flowhaven was founded in 2016 by Kalle Törmä, a former licensing operations specialist at Rovio (makers of Angry Birds) and a lifelong brand enthusiast. Recognizing the need for a modern solution to address brand licensing’s biggest challenges, Törmä set out to develop a platform uniquely suited for the industry. The Flowhaven story begins with Törma reconnecting with his former classmate, current Flowhaven COO Timo Olkkola, to build the business and traveling around the globe to understand the needs of the licensing community. At Rovio, Kalle was in charge of the continuous improvement of licensing operations, building the global licensing operations blueprint and administering licensing systems and tools. Through these experiences, the need for a one-stop-shop for everything that licensing teams (primarily executives) would need to be successful and execute effective strategies became clear. Flowhaven’s state of the art platform helps brand licensing professionals tailor their operations and analyze their data to optimize
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workflows and increase revenue. At the heart of Flowhaven’s solution is Salesforce, the world’s #1 customer relationship management solution, which uses cloud-based, intuitive technology to manage company relationships, streamline processes, and improve profitability. Flowhaven has built an impressive client roster which includes Crunchyroll, Bertelsman, Lisle Licensing, Rovio, Finlayson, Bonnier, Capezio, Timbuktu Labs, and others, and is steadily growing its team of employees. Flowhaven has offices in Los Angeles, London, and Helsinki with 30+ employees. Can you give us some information about the services that you offer in terms of contract management, product approvals, contract approvals, and royalty reports? - Commercial and sales agreement management - Agreement pipeline management - Risks assessment - Deal approval workflows between partners - Identifying market gaps - Alerts about key dates and figures - Account management - Partner scoring - Automated tasks and followup triggers
- Account details and history log - Royalty report and forecast management and invoice requests - Design and Content approvals - Content distribution What other services does your system offer eg audit tracking, data management, brand protection, etc.? - Access to the Salesforce ecosystem and Appexchange - Superior data analytics - Salesforce CRM platform capabilities - More than half of all businesses (54%) expected to improve their sales with CRM. - Safe storage - Activity Reports - Communication tracking - Save money - Cut down on admin tasks Are there other areas that your system covers? - API Data Analytics - The most advanced programmatic method to access report data - Allows for seamless integration with other products - Enterprise security controls - Reduce security vulnerabilities, including firewalls, email, and web services. How do you deal with counterfeit in terms of security systems? Flowhaven’s Design Approval and Content Management functionalities allow us to ensure that only specific clients see and download assets related to any brand. Furthermore, Flowhaven’s reporting enables us to see precisely who downloads content and when, so clients can track the distribution of all resources. The platform can also track the design/development of security hangtags that help distinguish authentic products from counterfeit goods. Because Flowhaven uses SalesForce, the security of this content is protected by Salesforce’s topnotch security protocols, which can TOTAL BRAND LICENSING
